CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management






Syllabus for
Master of Business Administration (MBA)
Academic Year  (2024)

 
        

  

Assesment Pattern

* As per each course plan

Examination And Assesments
Pattern I  
CIA 1 15
CIA 2 25
CIA 3 15
Class Participation 15
End Term Examination  30
Total marks 100

 

 

Pattern II  
Project based assessments  100

 

Pattern III  
CIA 1 25
CIA 3 30
Class Participation 15
End Term Assessment 30
Total marks 100

 

Department Overview:

School of Business and Management, CHRIST (Deemed to be University) offers professional, 2-year management programmes leading to MBA degree in the areas of Finance, Marketing, Lean Operations & Systems, Human Resource and Business Analytics. The MBA Programme functions from all the five campuses of CHRIST (Deemed to be University). The School of Business and Management has well qualified faculty with most having relevant industrial experience. Well stocked libraries, state-of-the-art laboratories and a repository of learning tools provide for a varied and experiential learning environment. The School of Business and Management also provides free and easy access to high quality teaching and learning resources such as case studies, journals, databases and simulation games through subscription to reputed publishers. The School offers placement facility to students with an excellent track record so far. Every year large number of reputed organizations visit our institute for hiring our students from all specializations. National and international level conferences for faculties and students, national case study conference, business festivals for students conducted every year are among the highly reputed academic events in the country.

Mission Statement:

To develop socially responsible business leaders with the spirit of inquiry through academic and industry engagement.

Introduction to Program:

The MBA programme consists of six trimesters. Students move to specialization courses during the last four trimesters. Most of the courses are of three credits with coverage of 30 hours. The course curriculum is designed for academic depth and employability in the industry. Variety of pedagogy are used in addition to the regular class room teaching, such as case sessions, simulations, management games, laboratories and research based assignments. Experiential, student centric learning is the highlight of the programme. Co-curricular activities such as organizational study, mentoring and current affairs sessions, book reviews, paper presentation conferences augment the regular classes. Extracurricular activities hone up the organizing skills and teamwork among the students. School of Business and Management has collaborations with Universities such as Virginia Commonwealth University (VCU), USA; Western Michigan University (WMU), USA and THWS, Würzburg-Schweinfurt, Germany wherein students are permitted to take approved courses from these Universities and transfer of credits for such courses will be considered for the award of MBA Degree.

Program Objective:

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO8/PLG1: Demonstrate sensitivity to sustainaility issues and prepare for lifelong learning

PO1/PLG2: Apply Knowledge of Management Theories and Practices to solve business problems

PO3/PLG1: Ability to develop value-based leadership ability

PO2/PLG4: Foster Analytical and Critical abilities for data-based decision making

PO5/PLG3: Ability to lead themselves and others in the achievement of oragnisational goals, contributing effectively to the team environment

PO4/PLG3: Ability to understand, analyse, communicate global, economic, legal and ethical aspects of business

PO7/PLG4: Enhance capabilities for generating research ideas in respective management domains

PO6/PLG5: Identify business opportuntities, design and implement innovation in the work environment

Programme Specific Outcome:

PLO1.1: Analyze sustainability issues from stakeholder?s perspectives

PLO1.2: Develop value-based leadership through appropriate managerial actions.

PLO2.1: Examine management theories in the context of business problems

PLO2.2: Recommend appropriate solutions for Managerial problems

PLO3.1: Develop and demonstrate effective written skills

PLO3.2: Deliver professional oral presentation

PLO4.1: Analysis of business scenarios

PLO4.2: Construct integrated solution framework

PLO5.1: Evaluate alternatives to operate effectively in a global environment

Programme Educational Objective:

PEO1: Graduates possessing subject knowledge, analytical ability and skills to manage businesses

PEO2: Graduates exhibiting spirit of inquiry, innovation and ability to solve problems in a dynamic business environment.

PEO3: Graduates with value-based leadership skills, entrepreneurial capabilities and global awareness serving enterprises and society.

MBA111 - BUSINESS AND CURRENT AFFAIRS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:50
Credits:1

Course Objectives/Course Description

 

CourseDescription:This course offers students comprehension of economic indices, currency baskets, exchange rates, and market analysis tools such as Sensex, engage in discussions surrounding the most recent advancements in technology, business, and economics. They will explore topics related to management, current affairs, and societal trends. Students will have the opportunity to review and present insights from renowned management and self-improvement literature, fostering reflective learning and personal growth.

Learning Outcome

CO1: Understand and analyze economic indices, currency baskets, exchange rates, and market analysis tools, such as Sensex.

CO2: Evaluate recent advancements in technology, business, and economics and their impact on markets and societal trends.

CO3: Demonstrate reflective learning and personal growth through the review and presentation of insights from prominent management and self-improvement literature.

Unit-1
Teaching Hours:10
Economic Analysis and Market Tools (10 hours)
 

Understanding key economic indicators such as GDP, inflation rates; currency baskets, and exchange rate fluctuations; Nifty, Sensex and other stock market indices.

Unit-1
Teaching Hours:10
Economic Analysis and Market Tools (10 hours)
 

Understanding key economic indicators such as GDP, inflation rates; currency baskets, and exchange rate fluctuations; Nifty, Sensex and other stock market indices.

Unit-1
Teaching Hours:10
Economic Analysis and Market Tools (10 hours)
 

Understanding key economic indicators such as GDP, inflation rates; currency baskets, and exchange rate fluctuations; Nifty, Sensex and other stock market indices.

Unit-1
Teaching Hours:10
Economic Analysis and Market Tools (10 hours)
 

Understanding key economic indicators such as GDP, inflation rates; currency baskets, and exchange rate fluctuations; Nifty, Sensex and other stock market indices.

Unit-1
Teaching Hours:10
Economic Analysis and Market Tools (10 hours)
 

Understanding key economic indicators such as GDP, inflation rates; currency baskets, and exchange rate fluctuations; Nifty, Sensex and other stock market indices.

Unit-1
Teaching Hours:10
Economic Analysis and Market Tools (10 hours)
 

Understanding key economic indicators such as GDP, inflation rates; currency baskets, and exchange rate fluctuations; Nifty, Sensex and other stock market indices.

Unit-1
Teaching Hours:10
Economic Analysis and Market Tools (10 hours)
 

Understanding key economic indicators such as GDP, inflation rates; currency baskets, and exchange rate fluctuations; Nifty, Sensex and other stock market indices.

Unit-2
Teaching Hours:10
Technology, Business, and Economic Trends (10 hours)
 

Innovations in AI, blockchain, IoT; emerging business models, disruptive innovations, and changing consumer behaviors; global economic shifts, trade policies; markets and societal trends; interplay between technology, business, and economic trends.

Unit-2
Teaching Hours:10
Technology, Business, and Economic Trends (10 hours)
 

Innovations in AI, blockchain, IoT; emerging business models, disruptive innovations, and changing consumer behaviors; global economic shifts, trade policies; markets and societal trends; interplay between technology, business, and economic trends.

Unit-2
Teaching Hours:10
Technology, Business, and Economic Trends (10 hours)
 

Innovations in AI, blockchain, IoT; emerging business models, disruptive innovations, and changing consumer behaviors; global economic shifts, trade policies; markets and societal trends; interplay between technology, business, and economic trends.

Unit-2
Teaching Hours:10
Technology, Business, and Economic Trends (10 hours)
 

Innovations in AI, blockchain, IoT; emerging business models, disruptive innovations, and changing consumer behaviors; global economic shifts, trade policies; markets and societal trends; interplay between technology, business, and economic trends.

Unit-2
Teaching Hours:10
Technology, Business, and Economic Trends (10 hours)
 

Innovations in AI, blockchain, IoT; emerging business models, disruptive innovations, and changing consumer behaviors; global economic shifts, trade policies; markets and societal trends; interplay between technology, business, and economic trends.

Unit-2
Teaching Hours:10
Technology, Business, and Economic Trends (10 hours)
 

Innovations in AI, blockchain, IoT; emerging business models, disruptive innovations, and changing consumer behaviors; global economic shifts, trade policies; markets and societal trends; interplay between technology, business, and economic trends.

Unit-2
Teaching Hours:10
Technology, Business, and Economic Trends (10 hours)
 

Innovations in AI, blockchain, IoT; emerging business models, disruptive innovations, and changing consumer behaviors; global economic shifts, trade policies; markets and societal trends; interplay between technology, business, and economic trends.

Unit-3
Teaching Hours:10
Reflective Learning and Personal Growth (10 hours)
 

Influential management books, self-help, and personal development literature; presenting key insights from management and self-improvement literature, reflecting on personal experiences and growth journey; setting personal and professional goals.

Unit-3
Teaching Hours:10
Reflective Learning and Personal Growth (10 hours)
 

Influential management books, self-help, and personal development literature; presenting key insights from management and self-improvement literature, reflecting on personal experiences and growth journey; setting personal and professional goals.

Unit-3
Teaching Hours:10
Reflective Learning and Personal Growth (10 hours)
 

Influential management books, self-help, and personal development literature; presenting key insights from management and self-improvement literature, reflecting on personal experiences and growth journey; setting personal and professional goals.

Unit-3
Teaching Hours:10
Reflective Learning and Personal Growth (10 hours)
 

Influential management books, self-help, and personal development literature; presenting key insights from management and self-improvement literature, reflecting on personal experiences and growth journey; setting personal and professional goals.

Unit-3
Teaching Hours:10
Reflective Learning and Personal Growth (10 hours)
 

Influential management books, self-help, and personal development literature; presenting key insights from management and self-improvement literature, reflecting on personal experiences and growth journey; setting personal and professional goals.

Unit-3
Teaching Hours:10
Reflective Learning and Personal Growth (10 hours)
 

Influential management books, self-help, and personal development literature; presenting key insights from management and self-improvement literature, reflecting on personal experiences and growth journey; setting personal and professional goals.

Unit-3
Teaching Hours:10
Reflective Learning and Personal Growth (10 hours)
 

Influential management books, self-help, and personal development literature; presenting key insights from management and self-improvement literature, reflecting on personal experiences and growth journey; setting personal and professional goals.

Text Books And Reference Books:

Business Magazine

Essential Reading / Recommended Reading

Economic Times

Evaluation Pattern

As per Course plan

S. No.

Particulars

Marks

1

CIA-1

15

2

CIA-II

20

4

Class Participation

15

TOTAL

50

MBA131 - FINANCIAL ACCOUNTING FOR MANAGERS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Accounting is the language in which the financial information is communicated in the world of business. Managers, irrespective of their functional areas will be either directly or indirectly exposed to the financial information and will have to use them in their decision-making. This course tries to familiarize students with the basics of financial accounting. The course describes the concepts of accounting, its principles, its standards and uses of the accounting information. Ultimately this course discusses preparation of income statement and balance sheet and financial statement analysis.

Learning Outcome

CO1: Understand the fundamentals of financial accounting, the principles and concepts underlying them

CO2: Analyze the effects of transactions on the accounting equation

CO3: Understand the financial statements and the items appearing therein.

CO4: Assess the flow of cash in the business through cash flow statement.

CO5: Analyze and interpret the financial health of an organization through its financial statements and accounting information.

Unit-1
Teaching Hours:3
Introduction to Accounting and Transaction Processing
 

Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis.

Unit-1
Teaching Hours:3
Introduction to Accounting and Transaction Processing
 

Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis.

Unit-1
Teaching Hours:3
Introduction to Accounting and Transaction Processing
 

Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis.

Unit-1
Teaching Hours:3
Introduction to Accounting and Transaction Processing
 

Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis.

Unit-1
Teaching Hours:3
Introduction to Accounting and Transaction Processing
 

Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis.

Unit-1
Teaching Hours:3
Introduction to Accounting and Transaction Processing
 

Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis.

Unit-1
Teaching Hours:3
Introduction to Accounting and Transaction Processing
 

Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis.

Unit-2
Teaching Hours:6
Financial Statements
 

Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Unit-2
Teaching Hours:6
Financial Statements
 

Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Unit-2
Teaching Hours:6
Financial Statements
 

Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Unit-2
Teaching Hours:6
Financial Statements
 

Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Unit-2
Teaching Hours:6
Financial Statements
 

Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Unit-2
Teaching Hours:6
Financial Statements
 

Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Unit-2
Teaching Hours:6
Financial Statements
 

Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Unit-3
Teaching Hours:7
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income 

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-3
Teaching Hours:7
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income 

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-3
Teaching Hours:7
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income 

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-3
Teaching Hours:7
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income 

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-3
Teaching Hours:7
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income 

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-3
Teaching Hours:7
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income 

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-3
Teaching Hours:7
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income 

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. 

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. 

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. 

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. 

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. 

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. 

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. 

Text Books And Reference Books:

Naryanaswamy, R. Financial accounting – A management perspective, (6th ed.). PHI.

Essential Reading / Recommended Reading
  1. Anthony, Robert. (2009), Accounting text and cases. New Delhi: Tata McGraw-Hill Publications.
  2. Bhattacharya, A.B. (2010). Financial accounting for business managers. (3rd Ed.). New Delhi: Prentice Hall of India.
  3. N. Ramchandran., & Kakani. (2010), Financial accounting for management (3rd ed.). Delhi: Tata McGraw-Hill Publications. 
Evaluation Pattern

 

Component

Description

Units

Max Marks

Weightage (in the total marks)

Total

CIA-I

Business Transactions Analysis

1,2

15

15%

15

CIA-II

Mid-term exam

1,2 & 3

25

25%

25

CIA-III

Financial Statement Analysis

4,5

15

15%

15

End – Term

End-Term Exam

1,2,3,4, & 5

50

30%

30

Class Participation

 

 

15

15%

15

Total

 

 

 

100

100

MBA132 - MANAGERIAL ECONOMICS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered in the first trimester to equip students with the art of managerial decision making at the firm level. Managerial Economics introduces students to the concepts of demand, pricing, cost, production, and markets. The course also demonstrates how all these concepts helps the manager in taking optimum and rational decisions.

Course Objectives: 

At the end of the course the students will be able:

1.   To make use of the basic and fundamental concepts of managerial economics in making optimal decisions.

2.   To analyse market forces, i.e. demand and supply, and compute the elasticity of demand and supply.

3.   To examine the dynamics of consumer behaviour in the context of scarcity and opportunity cost.

4.   To determine optimum cost and revenue, and break-even sales and quantity, in the short and long run.

5.   To evaluate the equilibrium conditions for price, output, and maximisation of profit in different market conditions.

Learning Outcome

CO1: Develop the fundamental concepts of microeconomics used to facilitate the problem of scarcity and resource allocation in the context of choices and opportunity cost.

CO2: Examine the factors determining the Demand and Supply, elasticities and forecasting of demand.

CO3: Analyse consumer behaviour with the help of concepts of utility and indifference curve in their pursuit of maximization of satisfaction with limited money income.

CO4: Deduce the cost, revenue, and production functions for business implications.

CO5: Assess the different market conditions, intensity of competition, and conditions for equilibrium in different types of markets like perfect competition, monopoly, monopolistic competition, oligopoly, and duopoly.

Unit-1
Teaching Hours:3
Introduction to Managerial Economics
 

Introduction to Managerial Economics, Economic Systems, Principles of managerial economics, Integration with other managerial decision-making process.

Tools and analysis of optimization, role of Government and private sector, Competition Vs Cooperation. Relationship of economics with other management subject.

Unit-1
Teaching Hours:3
Introduction to Managerial Economics
 

Introduction to Managerial Economics, Economic Systems, Principles of managerial economics, Integration with other managerial decision-making process.

Tools and analysis of optimization, role of Government and private sector, Competition Vs Cooperation. Relationship of economics with other management subject.

Unit-1
Teaching Hours:3
Introduction to Managerial Economics
 

Introduction to Managerial Economics, Economic Systems, Principles of managerial economics, Integration with other managerial decision-making process.

Tools and analysis of optimization, role of Government and private sector, Competition Vs Cooperation. Relationship of economics with other management subject.

Unit-1
Teaching Hours:3
Introduction to Managerial Economics
 

Introduction to Managerial Economics, Economic Systems, Principles of managerial economics, Integration with other managerial decision-making process.

Tools and analysis of optimization, role of Government and private sector, Competition Vs Cooperation. Relationship of economics with other management subject.

Unit-1
Teaching Hours:3
Introduction to Managerial Economics
 

Introduction to Managerial Economics, Economic Systems, Principles of managerial economics, Integration with other managerial decision-making process.

Tools and analysis of optimization, role of Government and private sector, Competition Vs Cooperation. Relationship of economics with other management subject.

Unit-1
Teaching Hours:3
Introduction to Managerial Economics
 

Introduction to Managerial Economics, Economic Systems, Principles of managerial economics, Integration with other managerial decision-making process.

Tools and analysis of optimization, role of Government and private sector, Competition Vs Cooperation. Relationship of economics with other management subject.

Unit-1
Teaching Hours:3
Introduction to Managerial Economics
 

Introduction to Managerial Economics, Economic Systems, Principles of managerial economics, Integration with other managerial decision-making process.

Tools and analysis of optimization, role of Government and private sector, Competition Vs Cooperation. Relationship of economics with other management subject.

Unit-2
Teaching Hours:6
Demand and Supply Analysis
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship.

Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply.

Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses.

Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand.

Unit-2
Teaching Hours:6
Demand and Supply Analysis
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship.

Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply.

Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses.

Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand.

Unit-2
Teaching Hours:6
Demand and Supply Analysis
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship.

Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply.

Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses.

Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand.

Unit-2
Teaching Hours:6
Demand and Supply Analysis
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship.

Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply.

Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses.

Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand.

Unit-2
Teaching Hours:6
Demand and Supply Analysis
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship.

Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply.

Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses.

Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand.

Unit-2
Teaching Hours:6
Demand and Supply Analysis
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship.

Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply.

Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses.

Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand.

Unit-2
Teaching Hours:6
Demand and Supply Analysis
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship.

Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply.

Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses.

Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand.

Unit-3
Teaching Hours:6
Consumer Behaviour
 

Introduction to Consumer behaviour, Cardinal and Ordinal approach to Utility

Consumer’s equilibrium using Indifference curve analysis and Consumer surplus,

Concepts, importance and Advantages

Application of Indifference curve analyses in policy making. 

Unit-3
Teaching Hours:6
Consumer Behaviour
 

Introduction to Consumer behaviour, Cardinal and Ordinal approach to Utility

Consumer’s equilibrium using Indifference curve analysis and Consumer surplus,

Concepts, importance and Advantages

Application of Indifference curve analyses in policy making. 

Unit-3
Teaching Hours:6
Consumer Behaviour
 

Introduction to Consumer behaviour, Cardinal and Ordinal approach to Utility

Consumer’s equilibrium using Indifference curve analysis and Consumer surplus,

Concepts, importance and Advantages

Application of Indifference curve analyses in policy making. 

Unit-3
Teaching Hours:6
Consumer Behaviour
 

Introduction to Consumer behaviour, Cardinal and Ordinal approach to Utility

Consumer’s equilibrium using Indifference curve analysis and Consumer surplus,

Concepts, importance and Advantages

Application of Indifference curve analyses in policy making. 

Unit-3
Teaching Hours:6
Consumer Behaviour
 

Introduction to Consumer behaviour, Cardinal and Ordinal approach to Utility

Consumer’s equilibrium using Indifference curve analysis and Consumer surplus,

Concepts, importance and Advantages

Application of Indifference curve analyses in policy making. 

Unit-3
Teaching Hours:6
Consumer Behaviour
 

Introduction to Consumer behaviour, Cardinal and Ordinal approach to Utility

Consumer’s equilibrium using Indifference curve analysis and Consumer surplus,

Concepts, importance and Advantages

Application of Indifference curve analyses in policy making. 

Unit-3
Teaching Hours:6
Consumer Behaviour
 

Introduction to Consumer behaviour, Cardinal and Ordinal approach to Utility

Consumer’s equilibrium using Indifference curve analysis and Consumer surplus,

Concepts, importance and Advantages

Application of Indifference curve analyses in policy making. 

Unit-4
Teaching Hours:6
Analysis of Production, Costs and Revenues
 

Production functions, Law of Variable proportions. Returns to scale and economies of scale. Producers’ surplus. Costs, Isoquants, least cost combination types of costs, short run costs and long run cost. Revenue Analysis –TR, AR and MR, and break-even analysis of short-term business profits.

Unit-4
Teaching Hours:6
Analysis of Production, Costs and Revenues
 

Production functions, Law of Variable proportions. Returns to scale and economies of scale. Producers’ surplus. Costs, Isoquants, least cost combination types of costs, short run costs and long run cost. Revenue Analysis –TR, AR and MR, and break-even analysis of short-term business profits.

Unit-4
Teaching Hours:6
Analysis of Production, Costs and Revenues
 

Production functions, Law of Variable proportions. Returns to scale and economies of scale. Producers’ surplus. Costs, Isoquants, least cost combination types of costs, short run costs and long run cost. Revenue Analysis –TR, AR and MR, and break-even analysis of short-term business profits.

Unit-4
Teaching Hours:6
Analysis of Production, Costs and Revenues
 

Production functions, Law of Variable proportions. Returns to scale and economies of scale. Producers’ surplus. Costs, Isoquants, least cost combination types of costs, short run costs and long run cost. Revenue Analysis –TR, AR and MR, and break-even analysis of short-term business profits.

Unit-4
Teaching Hours:6
Analysis of Production, Costs and Revenues
 

Production functions, Law of Variable proportions. Returns to scale and economies of scale. Producers’ surplus. Costs, Isoquants, least cost combination types of costs, short run costs and long run cost. Revenue Analysis –TR, AR and MR, and break-even analysis of short-term business profits.

Unit-4
Teaching Hours:6
Analysis of Production, Costs and Revenues
 

Production functions, Law of Variable proportions. Returns to scale and economies of scale. Producers’ surplus. Costs, Isoquants, least cost combination types of costs, short run costs and long run cost. Revenue Analysis –TR, AR and MR, and break-even analysis of short-term business profits.

Unit-4
Teaching Hours:6
Analysis of Production, Costs and Revenues
 

Production functions, Law of Variable proportions. Returns to scale and economies of scale. Producers’ surplus. Costs, Isoquants, least cost combination types of costs, short run costs and long run cost. Revenue Analysis –TR, AR and MR, and break-even analysis of short-term business profits.

Unit-5
Teaching Hours:9
Market Structures and Decision Making
 

Market types, characteristics, Perfect competition features

Price determination and equilibrium in the short run and the long run.

Monopoly - features, equilibrium condition, Price discrimination.Monopolistic competition – features.

Oligopoly - Cartels as one of the features of Oligopoly.

Sustainability Business model - Circles of Sustainability

Unit-5
Teaching Hours:9
Market Structures and Decision Making
 

Market types, characteristics, Perfect competition features

Price determination and equilibrium in the short run and the long run.

Monopoly - features, equilibrium condition, Price discrimination.Monopolistic competition – features.

Oligopoly - Cartels as one of the features of Oligopoly.

Sustainability Business model - Circles of Sustainability

Unit-5
Teaching Hours:9
Market Structures and Decision Making
 

Market types, characteristics, Perfect competition features

Price determination and equilibrium in the short run and the long run.

Monopoly - features, equilibrium condition, Price discrimination.Monopolistic competition – features.

Oligopoly - Cartels as one of the features of Oligopoly.

Sustainability Business model - Circles of Sustainability

Unit-5
Teaching Hours:9
Market Structures and Decision Making
 

Market types, characteristics, Perfect competition features

Price determination and equilibrium in the short run and the long run.

Monopoly - features, equilibrium condition, Price discrimination.Monopolistic competition – features.

Oligopoly - Cartels as one of the features of Oligopoly.

Sustainability Business model - Circles of Sustainability

Unit-5
Teaching Hours:9
Market Structures and Decision Making
 

Market types, characteristics, Perfect competition features

Price determination and equilibrium in the short run and the long run.

Monopoly - features, equilibrium condition, Price discrimination.Monopolistic competition – features.

Oligopoly - Cartels as one of the features of Oligopoly.

Sustainability Business model - Circles of Sustainability

Unit-5
Teaching Hours:9
Market Structures and Decision Making
 

Market types, characteristics, Perfect competition features

Price determination and equilibrium in the short run and the long run.

Monopoly - features, equilibrium condition, Price discrimination.Monopolistic competition – features.

Oligopoly - Cartels as one of the features of Oligopoly.

Sustainability Business model - Circles of Sustainability

Unit-5
Teaching Hours:9
Market Structures and Decision Making
 

Market types, characteristics, Perfect competition features

Price determination and equilibrium in the short run and the long run.

Monopoly - features, equilibrium condition, Price discrimination.Monopolistic competition – features.

Oligopoly - Cartels as one of the features of Oligopoly.

Sustainability Business model - Circles of Sustainability

Text Books And Reference Books:

Mankiw, N Gregory. (2020) Principles of Micro Economics (9th Edition) Cengage Learning.

Essential Reading / Recommended Reading
  1.   D.N. Dwivedi (2021) Managerial Economics (21st Edition) S. Chand Publications.
  2. Paul G Keat, Philip Ky Young, Sreejata Banarjee (2016) Managerial Economics (6h Edition), Pearson Publications.
Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

(in the total

marks)

Total

 

 

CIA1

a)     MCQ

I, II

5

5%

5

b)    Individual Report on Estimation of Impact of Elasticity of Demand and its Types on Pricing Decisions of Managers.

II

10

10%

10

CIA2

Case Analysis (Mid-term Examination)

I, II, III

25

25%

25

CIA3

Video Interview of the Entrepreneur on Unit Economics

IV, V

15

15%

15

ETE

End Term Exam

I, II, III, IV, V.

50

30%

30

Class Participation

Class Participation

I, II, III, IV, V.

15

15%

15

Total Evaluation

 

 

 

 

100

MBA133 - PRINCIPLES OF MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:1
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is offered as a core course in the first trimester. This course will provide a general introduction to management theories and principles. It also examines the management functions of planning, organizing, staffing and leading and its impact on the businesses.

Learning Outcome

CO1: Understand the evolution of management approaches

CO2: Demonstrate planning techniques

CO3: Able to work and manage dynamic teams in organizations

CO4: Build the ability for leading a Business

CO5: Formulate best controlling techniques and become adaptable

Unit-1
Teaching Hours:3
Nature, Purpose and Evolution of Management Thought
 

Management – Nature, Scope and purpose; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession. 

Ancient roots of management theory; Classical schools of management thought- Scientific Theory, Bureaucratic Management Theoryand Henry Fayol management principles; Human Relations Theory - Hawthorne Experiment - Modern Management theory - Quantitative Theory, Systems Approach, Contingency Approach; Indian approach to Management. Global management systems & practices

Unit-1
Teaching Hours:3
Nature, Purpose and Evolution of Management Thought
 

Management – Nature, Scope and purpose; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession. 

Ancient roots of management theory; Classical schools of management thought- Scientific Theory, Bureaucratic Management Theoryand Henry Fayol management principles; Human Relations Theory - Hawthorne Experiment - Modern Management theory - Quantitative Theory, Systems Approach, Contingency Approach; Indian approach to Management. Global management systems & practices

Unit-1
Teaching Hours:3
Nature, Purpose and Evolution of Management Thought
 

Management – Nature, Scope and purpose; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession. 

Ancient roots of management theory; Classical schools of management thought- Scientific Theory, Bureaucratic Management Theoryand Henry Fayol management principles; Human Relations Theory - Hawthorne Experiment - Modern Management theory - Quantitative Theory, Systems Approach, Contingency Approach; Indian approach to Management. Global management systems & practices

Unit-1
Teaching Hours:3
Nature, Purpose and Evolution of Management Thought
 

Management – Nature, Scope and purpose; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession. 

Ancient roots of management theory; Classical schools of management thought- Scientific Theory, Bureaucratic Management Theoryand Henry Fayol management principles; Human Relations Theory - Hawthorne Experiment - Modern Management theory - Quantitative Theory, Systems Approach, Contingency Approach; Indian approach to Management. Global management systems & practices

Unit-1
Teaching Hours:3
Nature, Purpose and Evolution of Management Thought
 

Management – Nature, Scope and purpose; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession. 

Ancient roots of management theory; Classical schools of management thought- Scientific Theory, Bureaucratic Management Theoryand Henry Fayol management principles; Human Relations Theory - Hawthorne Experiment - Modern Management theory - Quantitative Theory, Systems Approach, Contingency Approach; Indian approach to Management. Global management systems & practices

Unit-1
Teaching Hours:3
Nature, Purpose and Evolution of Management Thought
 

Management – Nature, Scope and purpose; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession. 

Ancient roots of management theory; Classical schools of management thought- Scientific Theory, Bureaucratic Management Theoryand Henry Fayol management principles; Human Relations Theory - Hawthorne Experiment - Modern Management theory - Quantitative Theory, Systems Approach, Contingency Approach; Indian approach to Management. Global management systems & practices

Unit-1
Teaching Hours:3
Nature, Purpose and Evolution of Management Thought
 

Management – Nature, Scope and purpose; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession. 

Ancient roots of management theory; Classical schools of management thought- Scientific Theory, Bureaucratic Management Theoryand Henry Fayol management principles; Human Relations Theory - Hawthorne Experiment - Modern Management theory - Quantitative Theory, Systems Approach, Contingency Approach; Indian approach to Management. Global management systems & practices

Unit-2
Teaching Hours:2
Planning
 

Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making,; Techniques in Decision Making, Creativity Problem Solving Forecasting- Benefits of Forecasting, Techniques of Forecasting, Limitations of Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.

 

Unit-2
Teaching Hours:2
Planning
 

Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making,; Techniques in Decision Making, Creativity Problem Solving Forecasting- Benefits of Forecasting, Techniques of Forecasting, Limitations of Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.

 

Unit-2
Teaching Hours:2
Planning
 

Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making,; Techniques in Decision Making, Creativity Problem Solving Forecasting- Benefits of Forecasting, Techniques of Forecasting, Limitations of Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.

 

Unit-2
Teaching Hours:2
Planning
 

Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making,; Techniques in Decision Making, Creativity Problem Solving Forecasting- Benefits of Forecasting, Techniques of Forecasting, Limitations of Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.

 

Unit-2
Teaching Hours:2
Planning
 

Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making,; Techniques in Decision Making, Creativity Problem Solving Forecasting- Benefits of Forecasting, Techniques of Forecasting, Limitations of Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.

 

Unit-2
Teaching Hours:2
Planning
 

Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making,; Techniques in Decision Making, Creativity Problem Solving Forecasting- Benefits of Forecasting, Techniques of Forecasting, Limitations of Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.

 

Unit-2
Teaching Hours:2
Planning
 

Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making,; Techniques in Decision Making, Creativity Problem Solving Forecasting- Benefits of Forecasting, Techniques of Forecasting, Limitations of Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.

 

Unit-3
Teaching Hours:2
Organizing and Staffing
 

Organizational structure; types of organizational structures; virtual teams, -Span of control, chain of command, work specialization,  Understanding authority and responsibility, principles of delegation, and reengineering. Industry

 5.0 Organizational Structure

·        Human resource planning, Workforce Diversity, Cross-cultural Communication, Negotiation, compensation and employee welfare., Employee Motivation, Stress and managing employee stress, Use of Analytics and AI for HR Actions and Talent Management

Unit-3
Teaching Hours:2
Organizing and Staffing
 

Organizational structure; types of organizational structures; virtual teams, -Span of control, chain of command, work specialization,  Understanding authority and responsibility, principles of delegation, and reengineering. Industry

 5.0 Organizational Structure

·        Human resource planning, Workforce Diversity, Cross-cultural Communication, Negotiation, compensation and employee welfare., Employee Motivation, Stress and managing employee stress, Use of Analytics and AI for HR Actions and Talent Management

Unit-3
Teaching Hours:2
Organizing and Staffing
 

Organizational structure; types of organizational structures; virtual teams, -Span of control, chain of command, work specialization,  Understanding authority and responsibility, principles of delegation, and reengineering. Industry

 5.0 Organizational Structure

·        Human resource planning, Workforce Diversity, Cross-cultural Communication, Negotiation, compensation and employee welfare., Employee Motivation, Stress and managing employee stress, Use of Analytics and AI for HR Actions and Talent Management

Unit-3
Teaching Hours:2
Organizing and Staffing
 

Organizational structure; types of organizational structures; virtual teams, -Span of control, chain of command, work specialization,  Understanding authority and responsibility, principles of delegation, and reengineering. Industry

 5.0 Organizational Structure

·        Human resource planning, Workforce Diversity, Cross-cultural Communication, Negotiation, compensation and employee welfare., Employee Motivation, Stress and managing employee stress, Use of Analytics and AI for HR Actions and Talent Management

Unit-3
Teaching Hours:2
Organizing and Staffing
 

Organizational structure; types of organizational structures; virtual teams, -Span of control, chain of command, work specialization,  Understanding authority and responsibility, principles of delegation, and reengineering. Industry

 5.0 Organizational Structure

·        Human resource planning, Workforce Diversity, Cross-cultural Communication, Negotiation, compensation and employee welfare., Employee Motivation, Stress and managing employee stress, Use of Analytics and AI for HR Actions and Talent Management

Unit-3
Teaching Hours:2
Organizing and Staffing
 

Organizational structure; types of organizational structures; virtual teams, -Span of control, chain of command, work specialization,  Understanding authority and responsibility, principles of delegation, and reengineering. Industry

 5.0 Organizational Structure

·        Human resource planning, Workforce Diversity, Cross-cultural Communication, Negotiation, compensation and employee welfare., Employee Motivation, Stress and managing employee stress, Use of Analytics and AI for HR Actions and Talent Management

Unit-3
Teaching Hours:2
Organizing and Staffing
 

Organizational structure; types of organizational structures; virtual teams, -Span of control, chain of command, work specialization,  Understanding authority and responsibility, principles of delegation, and reengineering. Industry

 5.0 Organizational Structure

·        Human resource planning, Workforce Diversity, Cross-cultural Communication, Negotiation, compensation and employee welfare., Employee Motivation, Stress and managing employee stress, Use of Analytics and AI for HR Actions and Talent Management

Unit-4
Teaching Hours:1
Leading
 

Leadership concept, leadership Styles, leadership communication, Leadership Development, Diversity and Inclusion, Gender and Leadership, Emerging leadership trends- Entrepreneurial Leadership, Digital Leadership Skills

Unit-4
Teaching Hours:1
Leading
 

Leadership concept, leadership Styles, leadership communication, Leadership Development, Diversity and Inclusion, Gender and Leadership, Emerging leadership trends- Entrepreneurial Leadership, Digital Leadership Skills

Unit-4
Teaching Hours:1
Leading
 

Leadership concept, leadership Styles, leadership communication, Leadership Development, Diversity and Inclusion, Gender and Leadership, Emerging leadership trends- Entrepreneurial Leadership, Digital Leadership Skills

Unit-4
Teaching Hours:1
Leading
 

Leadership concept, leadership Styles, leadership communication, Leadership Development, Diversity and Inclusion, Gender and Leadership, Emerging leadership trends- Entrepreneurial Leadership, Digital Leadership Skills

Unit-4
Teaching Hours:1
Leading
 

Leadership concept, leadership Styles, leadership communication, Leadership Development, Diversity and Inclusion, Gender and Leadership, Emerging leadership trends- Entrepreneurial Leadership, Digital Leadership Skills

Unit-4
Teaching Hours:1
Leading
 

Leadership concept, leadership Styles, leadership communication, Leadership Development, Diversity and Inclusion, Gender and Leadership, Emerging leadership trends- Entrepreneurial Leadership, Digital Leadership Skills

Unit-4
Teaching Hours:1
Leading
 

Leadership concept, leadership Styles, leadership communication, Leadership Development, Diversity and Inclusion, Gender and Leadership, Emerging leadership trends- Entrepreneurial Leadership, Digital Leadership Skills

Unit-5
Teaching Hours:2
Controlling and Change Management
 

Importance of coordination and control; control process; Methods and techniques of control; Designing control systems, Quality Management; Change Management -Concept of change, change as a natural process, Importance & Causes of change, Developing a climate for learning, learning organizations

Challenges of Contemporary Business – Corporate Social responsibility, Managerial Ethics and environment issues.

Unit-5
Teaching Hours:2
Controlling and Change Management
 

Importance of coordination and control; control process; Methods and techniques of control; Designing control systems, Quality Management; Change Management -Concept of change, change as a natural process, Importance & Causes of change, Developing a climate for learning, learning organizations

Challenges of Contemporary Business – Corporate Social responsibility, Managerial Ethics and environment issues.

Unit-5
Teaching Hours:2
Controlling and Change Management
 

Importance of coordination and control; control process; Methods and techniques of control; Designing control systems, Quality Management; Change Management -Concept of change, change as a natural process, Importance & Causes of change, Developing a climate for learning, learning organizations

Challenges of Contemporary Business – Corporate Social responsibility, Managerial Ethics and environment issues.

Unit-5
Teaching Hours:2
Controlling and Change Management
 

Importance of coordination and control; control process; Methods and techniques of control; Designing control systems, Quality Management; Change Management -Concept of change, change as a natural process, Importance & Causes of change, Developing a climate for learning, learning organizations

Challenges of Contemporary Business – Corporate Social responsibility, Managerial Ethics and environment issues.

Unit-5
Teaching Hours:2
Controlling and Change Management
 

Importance of coordination and control; control process; Methods and techniques of control; Designing control systems, Quality Management; Change Management -Concept of change, change as a natural process, Importance & Causes of change, Developing a climate for learning, learning organizations

Challenges of Contemporary Business – Corporate Social responsibility, Managerial Ethics and environment issues.

Unit-5
Teaching Hours:2
Controlling and Change Management
 

Importance of coordination and control; control process; Methods and techniques of control; Designing control systems, Quality Management; Change Management -Concept of change, change as a natural process, Importance & Causes of change, Developing a climate for learning, learning organizations

Challenges of Contemporary Business – Corporate Social responsibility, Managerial Ethics and environment issues.

Unit-5
Teaching Hours:2
Controlling and Change Management
 

Importance of coordination and control; control process; Methods and techniques of control; Designing control systems, Quality Management; Change Management -Concept of change, change as a natural process, Importance & Causes of change, Developing a climate for learning, learning organizations

Challenges of Contemporary Business – Corporate Social responsibility, Managerial Ethics and environment issues.

Text Books And Reference Books:

1.    Heinz Weihrich, Mark V Cannice & Harold Koontz (2019). Management (15th Edition). McGraw Hill Publications.

2.    Stephen P. Robbins, David A. Decenzo, 2016. Fundamentals of Management, Pearson Education, 9th Edition

Essential Reading / Recommended Reading

1.    Daft, R. L. (2016). The new era of management (11th Edition). Cengage Publications.

2.    Prasad, L.M., Principles and practices of management. New Delhi: Sultan Chand & Sons.   

3.  Stoner, J.F., Freeman, E. R., & Gilbert, D.R. (2013). Management (6th Edition). Pearson Publications.

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage (inthetotal marks)

Total

CIA 1

Individual Assignment

1

15

100%

15

CIA 2

Mid trimester Exam

1,2,3

25

100%

25

CIA 3

Scenario Analysis

4,5

15

100%

15

ETE

ETE

1, 2, 3,4 & 5

50

60%

30

Class Participation

Participation based on Case study discussion, decision sheet, Role play and MCQ

 

15

100%

15

Total Marks

100

MBA134 - STATISTICS FOR BUSINESS (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:45
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a common core course for 3 credit hours. It will discuss both conceptual and application perspective using basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. 

Course Objectives: 

At the end of the course the students will be able:

  1. To develop the knowledge of Descriptive Statistics and data visualization.
  2. To apply probability distribution to business data.
  3. To examine sampling techniques in the context of decision making.
  4. To assess statistical data in order to support fact-based decision making.
  5. To determine models for analyzing relationships between variables

Learning Outcome

CO1: Apply Descriptive Statistics and Construct suitable visualizations for business data

CO2: Identify appropriate probability distributions for the given business problem.

CO3: Select suitable statistical tests for business data.

CO4: Analyse statistical data to support fact-based decision making.

CO5: Evaluate models to predict relationships between variables.

Unit-1
Teaching Hours:3
Data Visualization
 

Descriptive Statistics: Statistics Definition, Statistics Application in Business and Economics, Data and Data      types (Levels of Measurement), Data Visualization.  Measures of Location:- Mean, Weighted Mean, Median, Mode, percentiles, Quartiles. Measures of Variability:- Range, Interquartile Range, Variance, Standard Deviation, Coefficient of Variation, Skewness and Kurtosis.

Unit-1
Teaching Hours:3
Data Visualization
 

Descriptive Statistics: Statistics Definition, Statistics Application in Business and Economics, Data and Data      types (Levels of Measurement), Data Visualization.  Measures of Location:- Mean, Weighted Mean, Median, Mode, percentiles, Quartiles. Measures of Variability:- Range, Interquartile Range, Variance, Standard Deviation, Coefficient of Variation, Skewness and Kurtosis.

Unit-1
Teaching Hours:3
Data Visualization
 

Descriptive Statistics: Statistics Definition, Statistics Application in Business and Economics, Data and Data      types (Levels of Measurement), Data Visualization.  Measures of Location:- Mean, Weighted Mean, Median, Mode, percentiles, Quartiles. Measures of Variability:- Range, Interquartile Range, Variance, Standard Deviation, Coefficient of Variation, Skewness and Kurtosis.

Unit-1
Teaching Hours:3
Data Visualization
 

Descriptive Statistics: Statistics Definition, Statistics Application in Business and Economics, Data and Data      types (Levels of Measurement), Data Visualization.  Measures of Location:- Mean, Weighted Mean, Median, Mode, percentiles, Quartiles. Measures of Variability:- Range, Interquartile Range, Variance, Standard Deviation, Coefficient of Variation, Skewness and Kurtosis.

Unit-1
Teaching Hours:3
Data Visualization
 

Descriptive Statistics: Statistics Definition, Statistics Application in Business and Economics, Data and Data      types (Levels of Measurement), Data Visualization.  Measures of Location:- Mean, Weighted Mean, Median, Mode, percentiles, Quartiles. Measures of Variability:- Range, Interquartile Range, Variance, Standard Deviation, Coefficient of Variation, Skewness and Kurtosis.

Unit-1
Teaching Hours:3
Data Visualization
 

Descriptive Statistics: Statistics Definition, Statistics Application in Business and Economics, Data and Data      types (Levels of Measurement), Data Visualization.  Measures of Location:- Mean, Weighted Mean, Median, Mode, percentiles, Quartiles. Measures of Variability:- Range, Interquartile Range, Variance, Standard Deviation, Coefficient of Variation, Skewness and Kurtosis.

Unit-1
Teaching Hours:3
Data Visualization
 

Descriptive Statistics: Statistics Definition, Statistics Application in Business and Economics, Data and Data      types (Levels of Measurement), Data Visualization.  Measures of Location:- Mean, Weighted Mean, Median, Mode, percentiles, Quartiles. Measures of Variability:- Range, Interquartile Range, Variance, Standard Deviation, Coefficient of Variation, Skewness and Kurtosis.

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing Statistical Hypothesis
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem.

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing Statistical Hypothesis
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem.

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing Statistical Hypothesis
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem.

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing Statistical Hypothesis
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem.

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing Statistical Hypothesis
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem.

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing Statistical Hypothesis
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem.

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing Statistical Hypothesis
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem.

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Correlation and Regression using MS Excel.

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Correlation and Regression using MS Excel.

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Correlation and Regression using MS Excel.

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Correlation and Regression using MS Excel.

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Correlation and Regression using MS Excel.

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Correlation and Regression using MS Excel.

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Correlation and Regression using MS Excel.

Text Books And Reference Books:

Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business & economics, 13thEdition. Boston: Cengage Learning.

Essential Reading / Recommended Reading
  1. Levin, R.I., Rubin, D. S., Rastogi S., Siddiqui, M.H. (2017).Statistics for management. New Delhi: Prentice Hall India Publications.
  2. Doane, D. P., & Seward, L. W. (2017). Applied statistics in business and economics. New York, NY: McGraw-Hill.
  3. McClave, J. T., Benson, P. G., Sincich, T., & Sincich, T. (2017). Statistics for business and economics. Pearson
Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total

CIA1

Descriptive Statistics and data Visualization

I

15

     15%

15

CIA2

Mid-term

II, III

25

     25%

25

CIA3

Group Assignment

III, IV, V

15

     15%

15

Class Participation

MCQ each unit

I,II,III,IV,V

15

     15%

15

ETE

End-term

All units

50

     30%

30

Total

 

 

 

 

100

MBA135 - ORGANIZATIONAL BEHAVIOUR (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered as a mandatory core course for all students in Trimester I.  The course introduces students to a comprehensive set of concepts and theories, facts about human behaviour and organizations that have been acquired over the years. The subject focuses on ways and means to improve productivity, minimize absenteeism, increase employee engagement and so on thus, contributing to the overall effectiveness. The basic discipline of the course is behavioral science, sociology, social psychology, anthropology and political science.

Course Objectives: At the end of the course the student are able:

  1. Identify the challenges of OB in terms of ethical, and cultural aspects
  2. Apply the concepts of personality, perception, and learning in Organizations.
  3. Examine the impact of attitude, values, and job satisfaction on business decisions.
  4. Appraise motivation techniques to address business problems
  5. Evaluate frameworks to address challenges related to groups and team dynamics in the workplace

Learning Outcome

CO1: Identify the challenges of OB in terms of ethical, and cultural aspects

CO2: Apply the concepts of personality, perception, and learning in Organizations.

CO3: Examine the impact of attitude, values, and job satisfaction on business decisions.

CO4: Appraise motivation techniques to address business problems

CO5: Evaluate frameworks to address challenges related to groups and team dynamics in the workplace

Unit-1
Teaching Hours:5
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Unit-1
Teaching Hours:5
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Unit-1
Teaching Hours:5
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Unit-1
Teaching Hours:5
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Unit-1
Teaching Hours:5
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Unit-1
Teaching Hours:5
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Unit-1
Teaching Hours:5
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Unit-2
Teaching Hours:10
Individual Behaviour ? Personality, Perception and Learning
 

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. 

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. 

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Unit-2
Teaching Hours:10
Individual Behaviour ? Personality, Perception and Learning
 

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. 

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. 

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Unit-2
Teaching Hours:10
Individual Behaviour ? Personality, Perception and Learning
 

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. 

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. 

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Unit-2
Teaching Hours:10
Individual Behaviour ? Personality, Perception and Learning
 

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. 

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. 

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Unit-2
Teaching Hours:10
Individual Behaviour ? Personality, Perception and Learning
 

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. 

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. 

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Unit-2
Teaching Hours:10
Individual Behaviour ? Personality, Perception and Learning
 

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. 

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. 

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Unit-2
Teaching Hours:10
Individual Behaviour ? Personality, Perception and Learning
 

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. 

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. 

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Unit-3
Teaching Hours:6
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes 

Values: meaning, importance, source and types, and applications in organizations. 

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Unit-3
Teaching Hours:6
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes 

Values: meaning, importance, source and types, and applications in organizations. 

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Unit-3
Teaching Hours:6
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes 

Values: meaning, importance, source and types, and applications in organizations. 

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Unit-3
Teaching Hours:6
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes 

Values: meaning, importance, source and types, and applications in organizations. 

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Unit-3
Teaching Hours:6
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes 

Values: meaning, importance, source and types, and applications in organizations. 

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Unit-3
Teaching Hours:6
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes 

Values: meaning, importance, source and types, and applications in organizations. 

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Unit-3
Teaching Hours:6
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes 

Values: meaning, importance, source and types, and applications in organizations. 

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Unit-4
Teaching Hours:4
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-4
Teaching Hours:4
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-4
Teaching Hours:4
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-4
Teaching Hours:4
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-4
Teaching Hours:4
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-4
Teaching Hours:4
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-4
Teaching Hours:4
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. 

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. 

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. 

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. 

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. 

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. 

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. 

Text Books And Reference Books:

Robbins, S P., Judge, T A and Vohra, N (2018). Organizational Behavior. 18th Edition, Prentice Hall of India.

Essential Reading / Recommended Reading
  1. Luthans, F., Luthans, B.C & Luthans, K.W. (2015). Organizational behavior: An evidence-based approach. 13 th ed. Information Age Publishing, Incorporated.
  2. Greenberg, J. & Baron, R. A. (2009). Behavior in Organizations. Prentice Hall of India.
  3. Hellriegel, D., Slocum, J.N., & Woodman, R. W. (2009). Organizational behavior. McGraw Hill.
  4. Hodegetts, R. M. (2013). Organizational Behavior. Macmillan.
Evaluation Pattern

*

MBA136 - MANAGEMENT OF DIGITAL BUSINESS SYSTEMS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  This is a core paper offered in first trimester of MBA program. The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information, digitalization, and related technologies. Apart from this, the course also includes aspects pertaining to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Unstructured Database, OLAP, Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc. are given an exposure in the course. Ethical issues and sustainability aspects such as Green IT are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Governance etc.

Course Objectives: 

1.    To assist in identifying the factors of information systems that interact with the organisation.

  1. To enable application of concepts in managing and developing secure information systems for organisational competitiveness.
  2. To facilitate analysis of applicability and value of enterprise information systems in a dynamic business environment.
  3. To enable working knowledge of data management components in business scenarios.

To assist in identifying managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Learning Outcome

CO1: Identify the factors of information systems that interact with the organization.

CO2: Apply concepts in managing and developing secure information systems for organizational. competitiveness.

CO3: Analyse the applicability and value of enterprise information systems in a dynamic business environment.

CO4: Apply working knowledge of data management concepts in business scenarios.

CO5: Identify managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. 

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. 

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. 

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. 

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. 

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. 

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. 

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT.

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT.

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT.

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT.

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT.

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT.

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT.

Unit-3
Teaching Hours:5
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR.

Unit-3
Teaching Hours:5
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR.

Unit-3
Teaching Hours:5
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR.

Unit-3
Teaching Hours:5
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR.

Unit-3
Teaching Hours:5
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR.

Unit-3
Teaching Hours:5
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR.

Unit-3
Teaching Hours:5
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR.

Unit-4
Teaching Hours:5
Managing Data Resources
 

Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts

Unit-4
Teaching Hours:5
Managing Data Resources
 

Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts

Unit-4
Teaching Hours:5
Managing Data Resources
 

Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts

Unit-4
Teaching Hours:5
Managing Data Resources
 

Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts

Unit-4
Teaching Hours:5
Managing Data Resources
 

Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts

Unit-4
Teaching Hours:5
Managing Data Resources
 

Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts

Unit-4
Teaching Hours:5
Managing Data Resources
 

Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts

Unit-5
Teaching Hours:11
Disrupting Technologies, Sustainability, Ethics and Emerging Trends*
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including practical sessions on SQL and Query by Example.

* Self Learning Topics/Module

Unit-5
Teaching Hours:11
Disrupting Technologies, Sustainability, Ethics and Emerging Trends*
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including practical sessions on SQL and Query by Example.

* Self Learning Topics/Module

Unit-5
Teaching Hours:11
Disrupting Technologies, Sustainability, Ethics and Emerging Trends*
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including practical sessions on SQL and Query by Example.

* Self Learning Topics/Module

Unit-5
Teaching Hours:11
Disrupting Technologies, Sustainability, Ethics and Emerging Trends*
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including practical sessions on SQL and Query by Example.

* Self Learning Topics/Module

Unit-5
Teaching Hours:11
Disrupting Technologies, Sustainability, Ethics and Emerging Trends*
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including practical sessions on SQL and Query by Example.

* Self Learning Topics/Module

Unit-5
Teaching Hours:11
Disrupting Technologies, Sustainability, Ethics and Emerging Trends*
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including practical sessions on SQL and Query by Example.

* Self Learning Topics/Module

Unit-5
Teaching Hours:11
Disrupting Technologies, Sustainability, Ethics and Emerging Trends*
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including practical sessions on SQL and Query by Example.

* Self Learning Topics/Module

Text Books And Reference Books:
  1. De, R. (2018). Managing Information Systems in Business, Government and Society (2nd ed.). Wiley India Pvt. Ltd
Essential Reading / Recommended Reading
  1. Bidgoli, H., Chattopadhyay, N. (2016). Management Information Systems – A South-Asian Perspective. CENGAGE Learning
  2. Laudon, K., Laudon, J. (2018). Management Information Systems – Managing the Digital Firm (15thed.). Pearson Education. 
  3. Hoffer J.A., Ramesh V., &Heikki T. (2017). Modern database management (12th ed.). Pearson Education.
  4. Singh A.N., Singh A. (2018). Lean IT – Principles to Practice (1st ed.): Notion Press.
  5. Johnson, B.(2013, 27 October).  How Data Centers Work. HowStuffWorks.com. Retrieved from https://computer.howstuffworks.com/data-centers.htm (Last accessed on 6th July 2021)
  6. Tapscott D., Tapscott A. (2018). Blockchain Revolution (2nd ed). Portfolio Penguin
Evaluation Pattern
  • As per the course plan

MBA181 - ORGANIZATION STRUCTURE TRAINING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is undertaken by the students as a self-study project.  The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester I. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirty days.

At the end of the course, students should have the knowledge and application of

  • Vision, mission and objectives of business organization
  • Organizational structure in business organizations
  • Business functions in a business firm
  • Organization type  the business under study fits in
  • SWOT analysis for a business organization
  • Key Result Areas of a business organization
  • Business growth over years with appreciation of enablers and barriers

Learning Outcome

CO1: Identify the essential details and characteristics of the business organization and the industry it operates in.

CO2: Examine the organizational structure and functions in a business organization

CO4: Examine OST project information to present to an audience

CO5: Explain information in the report in the appropriate manner and style

Unit-1
Teaching Hours:0
-
 

-

Unit-1
Teaching Hours:0
-
 

-

Unit-1
Teaching Hours:0
-
 

-

Unit-1
Teaching Hours:0
-
 

-

Unit-1
Teaching Hours:0
-
 

-

Unit-1
Teaching Hours:0
-
 

-

Unit-1
Teaching Hours:0
-
 

-

Text Books And Reference Books:

 

SHRM. (2023). Understanding Organizational Structures. https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/understanding-organizational-structures.aspx

 

 

Essential Reading / Recommended Reading
  1. Harold Koontz and Heinz Weihrich. Principles of management. TataMcGraw Hill.
  2. Meenakshi Gupta. Principles of management. PHI.
  3. Tripathi and Reddy. Principles of management. Tata McGraw Hill.
  4. Interaction with company people
  5. Website of organization
Evaluation Pattern

Regularity and progress report to mentor  20 marks 

Project report 30 marks 

Completion Certificate :10 marks 

Presentation 20marks 

Quiz :20 marks 

MBA211 - BUSINESS COMMUNICATION MASTERY (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

The course aims to equip students with the essential skills needed to communicate effectively in a business environment using English. Through a combination of theoretical knowledge and practical exercises, students will develop proficiency in various aspects of business communication, including email writing, presentation skills, and vocabulary development.

Learning Outcome

CLO1: Develop proficiency in business English communication.

CLO2: Enhance presentation skills and effectively communicating business plans.

CLO3: Showcase communication skills across various social media platforms.

Unit-1
Teaching Hours:10
Business English Communication and Email Writing
 

Introduction to business English communication; vocabulary building exercises related to jobs, companies, and business concepts; understanding different email formats and their purposes; writing emails with appropriate formatting, subject lines, and language; correcting common errors in punctuation, capitalization, and tone.

Unit-1
Teaching Hours:10
Business English Communication and Email Writing
 

Introduction to business English communication; vocabulary building exercises related to jobs, companies, and business concepts; understanding different email formats and their purposes; writing emails with appropriate formatting, subject lines, and language; correcting common errors in punctuation, capitalization, and tone.

Unit-1
Teaching Hours:10
Business English Communication and Email Writing
 

Introduction to business English communication; vocabulary building exercises related to jobs, companies, and business concepts; understanding different email formats and their purposes; writing emails with appropriate formatting, subject lines, and language; correcting common errors in punctuation, capitalization, and tone.

Unit-1
Teaching Hours:10
Business English Communication and Email Writing
 

Introduction to business English communication; vocabulary building exercises related to jobs, companies, and business concepts; understanding different email formats and their purposes; writing emails with appropriate formatting, subject lines, and language; correcting common errors in punctuation, capitalization, and tone.

Unit-1
Teaching Hours:10
Business English Communication and Email Writing
 

Introduction to business English communication; vocabulary building exercises related to jobs, companies, and business concepts; understanding different email formats and their purposes; writing emails with appropriate formatting, subject lines, and language; correcting common errors in punctuation, capitalization, and tone.

Unit-1
Teaching Hours:10
Business English Communication and Email Writing
 

Introduction to business English communication; vocabulary building exercises related to jobs, companies, and business concepts; understanding different email formats and their purposes; writing emails with appropriate formatting, subject lines, and language; correcting common errors in punctuation, capitalization, and tone.

Unit-1
Teaching Hours:10
Business English Communication and Email Writing
 

Introduction to business English communication; vocabulary building exercises related to jobs, companies, and business concepts; understanding different email formats and their purposes; writing emails with appropriate formatting, subject lines, and language; correcting common errors in punctuation, capitalization, and tone.

Unit-1
Teaching Hours:10
Business English Communication and Email Writing
 

Introduction to business English communication; vocabulary building exercises related to jobs, companies, and business concepts; understanding different email formats and their purposes; writing emails with appropriate formatting, subject lines, and language; correcting common errors in punctuation, capitalization, and tone.

Unit-2
Teaching Hours:10
Presentation Skills and Business Plan Communication
 

Organizing and delivering engaging presentations; using persuasive language and visual aids effectively; writing a mini business plan with appropriate vocabulary; presenting a business plan orally in a structured and engaging manner.

Unit-2
Teaching Hours:10
Presentation Skills and Business Plan Communication
 

Organizing and delivering engaging presentations; using persuasive language and visual aids effectively; writing a mini business plan with appropriate vocabulary; presenting a business plan orally in a structured and engaging manner.

Unit-2
Teaching Hours:10
Presentation Skills and Business Plan Communication
 

Organizing and delivering engaging presentations; using persuasive language and visual aids effectively; writing a mini business plan with appropriate vocabulary; presenting a business plan orally in a structured and engaging manner.

Unit-2
Teaching Hours:10
Presentation Skills and Business Plan Communication
 

Organizing and delivering engaging presentations; using persuasive language and visual aids effectively; writing a mini business plan with appropriate vocabulary; presenting a business plan orally in a structured and engaging manner.

Unit-2
Teaching Hours:10
Presentation Skills and Business Plan Communication
 

Organizing and delivering engaging presentations; using persuasive language and visual aids effectively; writing a mini business plan with appropriate vocabulary; presenting a business plan orally in a structured and engaging manner.

Unit-2
Teaching Hours:10
Presentation Skills and Business Plan Communication
 

Organizing and delivering engaging presentations; using persuasive language and visual aids effectively; writing a mini business plan with appropriate vocabulary; presenting a business plan orally in a structured and engaging manner.

Unit-2
Teaching Hours:10
Presentation Skills and Business Plan Communication
 

Organizing and delivering engaging presentations; using persuasive language and visual aids effectively; writing a mini business plan with appropriate vocabulary; presenting a business plan orally in a structured and engaging manner.

Unit-2
Teaching Hours:10
Presentation Skills and Business Plan Communication
 

Organizing and delivering engaging presentations; using persuasive language and visual aids effectively; writing a mini business plan with appropriate vocabulary; presenting a business plan orally in a structured and engaging manner.

Unit-3
Teaching Hours:10
Leveraging media platforms for networking and self-promotion
 

Media platforms in professional networking and their relevance in professional contexts; optimizing profiles on platforms such as LinkedIn, Twitter, and ePortfolios; engaging with professionals and building meaningful connections on social media; showcasing expertise to attract connections; crafting effective posts and updates; track engagement and assess the effectiveness of self-promotion efforts.

Unit-3
Teaching Hours:10
Leveraging media platforms for networking and self-promotion
 

Media platforms in professional networking and their relevance in professional contexts; optimizing profiles on platforms such as LinkedIn, Twitter, and ePortfolios; engaging with professionals and building meaningful connections on social media; showcasing expertise to attract connections; crafting effective posts and updates; track engagement and assess the effectiveness of self-promotion efforts.

Unit-3
Teaching Hours:10
Leveraging media platforms for networking and self-promotion
 

Media platforms in professional networking and their relevance in professional contexts; optimizing profiles on platforms such as LinkedIn, Twitter, and ePortfolios; engaging with professionals and building meaningful connections on social media; showcasing expertise to attract connections; crafting effective posts and updates; track engagement and assess the effectiveness of self-promotion efforts.

Unit-3
Teaching Hours:10
Leveraging media platforms for networking and self-promotion
 

Media platforms in professional networking and their relevance in professional contexts; optimizing profiles on platforms such as LinkedIn, Twitter, and ePortfolios; engaging with professionals and building meaningful connections on social media; showcasing expertise to attract connections; crafting effective posts and updates; track engagement and assess the effectiveness of self-promotion efforts.

Unit-3
Teaching Hours:10
Leveraging media platforms for networking and self-promotion
 

Media platforms in professional networking and their relevance in professional contexts; optimizing profiles on platforms such as LinkedIn, Twitter, and ePortfolios; engaging with professionals and building meaningful connections on social media; showcasing expertise to attract connections; crafting effective posts and updates; track engagement and assess the effectiveness of self-promotion efforts.

Unit-3
Teaching Hours:10
Leveraging media platforms for networking and self-promotion
 

Media platforms in professional networking and their relevance in professional contexts; optimizing profiles on platforms such as LinkedIn, Twitter, and ePortfolios; engaging with professionals and building meaningful connections on social media; showcasing expertise to attract connections; crafting effective posts and updates; track engagement and assess the effectiveness of self-promotion efforts.

Unit-3
Teaching Hours:10
Leveraging media platforms for networking and self-promotion
 

Media platforms in professional networking and their relevance in professional contexts; optimizing profiles on platforms such as LinkedIn, Twitter, and ePortfolios; engaging with professionals and building meaningful connections on social media; showcasing expertise to attract connections; crafting effective posts and updates; track engagement and assess the effectiveness of self-promotion efforts.

Unit-3
Teaching Hours:10
Leveraging media platforms for networking and self-promotion
 

Media platforms in professional networking and their relevance in professional contexts; optimizing profiles on platforms such as LinkedIn, Twitter, and ePortfolios; engaging with professionals and building meaningful connections on social media; showcasing expertise to attract connections; crafting effective posts and updates; track engagement and assess the effectiveness of self-promotion efforts.

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Text Books And Reference Books:

NA

Essential Reading / Recommended Reading

NA

Evaluation Pattern

As per the course plan

MBA231 - MARKETING MANAGEMENT: PRINCIPLES AND PRACTICES (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a core course offered by Marketing Specialisation to the second trimester students. Students learn various aspects of Marketing in terms of concepts, strategies, opportunities and challenges. This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business, and to deal with global firms and competition in domestic market. This course will provide a general introduction to marketing management and a brief outline on the basic concepts in marketing.

 Course Objectives:

 

At the end of the course, students should be able:

 

1.    To identify the Macro and Micro marketing environment and its impact on Business sectors.

 

2.    To apply the bases of Segmentation, Targeting and Positioning.

 

3.    To utilize the factors influencing Consumer and Business markets for buying decisions.

 

4.    To analyze the strategies for Product and Price mix.

To recommend Promotional and Distribution mix strategies.

Learning Outcome

CLO1: Identify the Components of Macro and Micro marketing environment and indicate their impact on various Business sectors.

CLO2: Apply the Basis of Segmentation, Targeting and Positioning for Consumer market and Business market.

CLO3: Utilize the factors influencing consumer and business market for buying decision. (PLO 2.1, PLG 2)

CLO4: Analyze the product and pricing strategies and its impact on global business communities. (PLO 5.1, 5.2, PLG 5)

CLO5: Recommend promotion and distribution strategies to operate effectively in a multi-cultural economic and legal environment.(PLO 5.3, PLG 5)

Unit-1
Teaching Hours:4
Contemporary Practices and Introduction to Marketing
 

Importance and Scope of Marketing, Core marketing concepts; Business Orientations; Contemporary issues in Marketing: MS Power BI, Gamification, Digital Marketing, CRM, AI, Machine Learning and other innovative strategies; Corporate Social Responsibility & Ethics in Marketing; Analyzing the Marketing Environment;

Unit-1
Teaching Hours:4
Contemporary Practices and Introduction to Marketing
 

Importance and Scope of Marketing, Core marketing concepts; Business Orientations; Contemporary issues in Marketing: MS Power BI, Gamification, Digital Marketing, CRM, AI, Machine Learning and other innovative strategies; Corporate Social Responsibility & Ethics in Marketing; Analyzing the Marketing Environment;

Unit-1
Teaching Hours:4
Contemporary Practices and Introduction to Marketing
 

Importance and Scope of Marketing, Core marketing concepts; Business Orientations; Contemporary issues in Marketing: MS Power BI, Gamification, Digital Marketing, CRM, AI, Machine Learning and other innovative strategies; Corporate Social Responsibility & Ethics in Marketing; Analyzing the Marketing Environment;

Unit-1
Teaching Hours:4
Contemporary Practices and Introduction to Marketing
 

Importance and Scope of Marketing, Core marketing concepts; Business Orientations; Contemporary issues in Marketing: MS Power BI, Gamification, Digital Marketing, CRM, AI, Machine Learning and other innovative strategies; Corporate Social Responsibility & Ethics in Marketing; Analyzing the Marketing Environment;

Unit-1
Teaching Hours:4
Contemporary Practices and Introduction to Marketing
 

Importance and Scope of Marketing, Core marketing concepts; Business Orientations; Contemporary issues in Marketing: MS Power BI, Gamification, Digital Marketing, CRM, AI, Machine Learning and other innovative strategies; Corporate Social Responsibility & Ethics in Marketing; Analyzing the Marketing Environment;

Unit-1
Teaching Hours:4
Contemporary Practices and Introduction to Marketing
 

Importance and Scope of Marketing, Core marketing concepts; Business Orientations; Contemporary issues in Marketing: MS Power BI, Gamification, Digital Marketing, CRM, AI, Machine Learning and other innovative strategies; Corporate Social Responsibility & Ethics in Marketing; Analyzing the Marketing Environment;

Unit-1
Teaching Hours:4
Contemporary Practices and Introduction to Marketing
 

Importance and Scope of Marketing, Core marketing concepts; Business Orientations; Contemporary issues in Marketing: MS Power BI, Gamification, Digital Marketing, CRM, AI, Machine Learning and other innovative strategies; Corporate Social Responsibility & Ethics in Marketing; Analyzing the Marketing Environment;

Unit-1
Teaching Hours:4
Contemporary Practices and Introduction to Marketing
 

Importance and Scope of Marketing, Core marketing concepts; Business Orientations; Contemporary issues in Marketing: MS Power BI, Gamification, Digital Marketing, CRM, AI, Machine Learning and other innovative strategies; Corporate Social Responsibility & Ethics in Marketing; Analyzing the Marketing Environment;

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning using Data sets
 

Levels of Segmentation; Bases for Segmenting;  Market Targeting, Developing and Communicating a Positioning Strategy; Marketing Information, Research: Importance and types of marketing information; Basic research methods used in marketing: mystery shopping, action research, ethnography, metaphor elicitation 

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning using Data sets
 

Levels of Segmentation; Bases for Segmenting;  Market Targeting, Developing and Communicating a Positioning Strategy; Marketing Information, Research: Importance and types of marketing information; Basic research methods used in marketing: mystery shopping, action research, ethnography, metaphor elicitation 

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning using Data sets
 

Levels of Segmentation; Bases for Segmenting;  Market Targeting, Developing and Communicating a Positioning Strategy; Marketing Information, Research: Importance and types of marketing information; Basic research methods used in marketing: mystery shopping, action research, ethnography, metaphor elicitation 

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning using Data sets
 

Levels of Segmentation; Bases for Segmenting;  Market Targeting, Developing and Communicating a Positioning Strategy; Marketing Information, Research: Importance and types of marketing information; Basic research methods used in marketing: mystery shopping, action research, ethnography, metaphor elicitation 

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning using Data sets
 

Levels of Segmentation; Bases for Segmenting;  Market Targeting, Developing and Communicating a Positioning Strategy; Marketing Information, Research: Importance and types of marketing information; Basic research methods used in marketing: mystery shopping, action research, ethnography, metaphor elicitation 

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning using Data sets
 

Levels of Segmentation; Bases for Segmenting;  Market Targeting, Developing and Communicating a Positioning Strategy; Marketing Information, Research: Importance and types of marketing information; Basic research methods used in marketing: mystery shopping, action research, ethnography, metaphor elicitation 

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning using Data sets
 

Levels of Segmentation; Bases for Segmenting;  Market Targeting, Developing and Communicating a Positioning Strategy; Marketing Information, Research: Importance and types of marketing information; Basic research methods used in marketing: mystery shopping, action research, ethnography, metaphor elicitation 

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning using Data sets
 

Levels of Segmentation; Bases for Segmenting;  Market Targeting, Developing and Communicating a Positioning Strategy; Marketing Information, Research: Importance and types of marketing information; Basic research methods used in marketing: mystery shopping, action research, ethnography, metaphor elicitation 

Unit-3
Teaching Hours:6
Consumer & Business markets
 

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-3
Teaching Hours:6
Consumer & Business markets
 

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-3
Teaching Hours:6
Consumer & Business markets
 

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-3
Teaching Hours:6
Consumer & Business markets
 

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-3
Teaching Hours:6
Consumer & Business markets
 

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-3
Teaching Hours:6
Consumer & Business markets
 

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-3
Teaching Hours:6
Consumer & Business markets
 

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-3
Teaching Hours:6
Consumer & Business markets
 

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-4
Teaching Hours:6
Product & Pricing strategy
 

Product Levels: Classifying products; New product development: Technology, Innovation and Disruption. Product Line, Mix; Product Life cycle; Mastering the art of Branding; Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Differential Pricing; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-4
Teaching Hours:6
Product & Pricing strategy
 

Product Levels: Classifying products; New product development: Technology, Innovation and Disruption. Product Line, Mix; Product Life cycle; Mastering the art of Branding; Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Differential Pricing; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-4
Teaching Hours:6
Product & Pricing strategy
 

Product Levels: Classifying products; New product development: Technology, Innovation and Disruption. Product Line, Mix; Product Life cycle; Mastering the art of Branding; Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Differential Pricing; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-4
Teaching Hours:6
Product & Pricing strategy
 

Product Levels: Classifying products; New product development: Technology, Innovation and Disruption. Product Line, Mix; Product Life cycle; Mastering the art of Branding; Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Differential Pricing; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-4
Teaching Hours:6
Product & Pricing strategy
 

Product Levels: Classifying products; New product development: Technology, Innovation and Disruption. Product Line, Mix; Product Life cycle; Mastering the art of Branding; Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Differential Pricing; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-4
Teaching Hours:6
Product & Pricing strategy
 

Product Levels: Classifying products; New product development: Technology, Innovation and Disruption. Product Line, Mix; Product Life cycle; Mastering the art of Branding; Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Differential Pricing; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-4
Teaching Hours:6
Product & Pricing strategy
 

Product Levels: Classifying products; New product development: Technology, Innovation and Disruption. Product Line, Mix; Product Life cycle; Mastering the art of Branding; Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Differential Pricing; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-4
Teaching Hours:6
Product & Pricing strategy
 

Product Levels: Classifying products; New product development: Technology, Innovation and Disruption. Product Line, Mix; Product Life cycle; Mastering the art of Branding; Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Differential Pricing; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-5
Teaching Hours:8
Place and Promotion Mix
 

Marketing channels and Value Networks: Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Procurement; Channel Management Decisions; Channel Integration and Systems; Omnichannel, Ecommerce; Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Permission marketing;

Unit-5
Teaching Hours:8
Place and Promotion Mix
 

Marketing channels and Value Networks: Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Procurement; Channel Management Decisions; Channel Integration and Systems; Omnichannel, Ecommerce; Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Permission marketing;

Unit-5
Teaching Hours:8
Place and Promotion Mix
 

Marketing channels and Value Networks: Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Procurement; Channel Management Decisions; Channel Integration and Systems; Omnichannel, Ecommerce; Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Permission marketing;

Unit-5
Teaching Hours:8
Place and Promotion Mix
 

Marketing channels and Value Networks: Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Procurement; Channel Management Decisions; Channel Integration and Systems; Omnichannel, Ecommerce; Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Permission marketing;

Unit-5
Teaching Hours:8
Place and Promotion Mix
 

Marketing channels and Value Networks: Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Procurement; Channel Management Decisions; Channel Integration and Systems; Omnichannel, Ecommerce; Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Permission marketing;

Unit-5
Teaching Hours:8
Place and Promotion Mix
 

Marketing channels and Value Networks: Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Procurement; Channel Management Decisions; Channel Integration and Systems; Omnichannel, Ecommerce; Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Permission marketing;

Unit-5
Teaching Hours:8
Place and Promotion Mix
 

Marketing channels and Value Networks: Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Procurement; Channel Management Decisions; Channel Integration and Systems; Omnichannel, Ecommerce; Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Permission marketing;

Unit-5
Teaching Hours:8
Place and Promotion Mix
 

Marketing channels and Value Networks: Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Procurement; Channel Management Decisions; Channel Integration and Systems; Omnichannel, Ecommerce; Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations; Permission marketing;

Text Books And Reference Books:

Essential Reference:

1.      Philip Kotler , Keven Lane Keller, Marketing Management (2017) 15th Ed, Pearson, New Delhi

 

Essential Reading / Recommended Reading

Recommended References:

1.      Philip Kotler , Hermawan Kartajaya, Marketing 5.0: Technology for Humanity (2021),1stEd, Wiley

Ramaswamy V.S. & Namakumari,  Marketing Management: Indian Context (2018), 6thEd, McGraw Hill, New Delhi

Evaluation Pattern

As per course plan

MBA232 - MANAGEMENT OF HUMAN RESOURCES (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is an introduction to the human resources function. It covers the key areas in the employee life cycle management. It aims to give a broad overview of critical people management activities that all managers will need to be aware of as well as an insight into the depth of the Human Resource Management function. The course includes the evolution of the human resource philosophy of people management as well as approaches dealing with talent management and industrial relations, thereby setting the foundation for effective management of human resources.

Course Objectives: This course attempts to enable students:

 

·        To apply the concepts of human resource management.

 

·        To plan talent acquisition processes.

 

·        To inspect the business impact of HR decisions.

 

·        To distinguish the processes in compensation, training and development and performance appraisal.

To develop Employee Relations at the workplace.

Learning Outcome

CLO1: Identify the concepts of HRM in a given context

CLO2: Apply talent acquisition processes

CLO3: Examine business impact of HRM practices

CLO4: Examine business impact of HRM practices

CLO5: Propose a solution for HRM issues

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, Line and Staff responsibilities, Trends shaping the HR function, Skills and competencies of HR professionals, Overview of ethical choices in HRM and expected professional standards, Strategic HRM – Aligning with corporate strategy, HR as a business partner.

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, Line and Staff responsibilities, Trends shaping the HR function, Skills and competencies of HR professionals, Overview of ethical choices in HRM and expected professional standards, Strategic HRM – Aligning with corporate strategy, HR as a business partner.

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, Line and Staff responsibilities, Trends shaping the HR function, Skills and competencies of HR professionals, Overview of ethical choices in HRM and expected professional standards, Strategic HRM – Aligning with corporate strategy, HR as a business partner.

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, Line and Staff responsibilities, Trends shaping the HR function, Skills and competencies of HR professionals, Overview of ethical choices in HRM and expected professional standards, Strategic HRM – Aligning with corporate strategy, HR as a business partner.

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, Line and Staff responsibilities, Trends shaping the HR function, Skills and competencies of HR professionals, Overview of ethical choices in HRM and expected professional standards, Strategic HRM – Aligning with corporate strategy, HR as a business partner.

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, Line and Staff responsibilities, Trends shaping the HR function, Skills and competencies of HR professionals, Overview of ethical choices in HRM and expected professional standards, Strategic HRM – Aligning with corporate strategy, HR as a business partner.

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, Line and Staff responsibilities, Trends shaping the HR function, Skills and competencies of HR professionals, Overview of ethical choices in HRM and expected professional standards, Strategic HRM – Aligning with corporate strategy, HR as a business partner.

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, Line and Staff responsibilities, Trends shaping the HR function, Skills and competencies of HR professionals, Overview of ethical choices in HRM and expected professional standards, Strategic HRM – Aligning with corporate strategy, HR as a business partner.

Unit-2
Teaching Hours:5
Human Resource Planning and Job Analysis
 

Workforce Planning and Forecasting,Job analysis – objectives, process and methods, job description, job specification.

Unit-2
Teaching Hours:5
Human Resource Planning and Job Analysis
 

Workforce Planning and Forecasting,Job analysis – objectives, process and methods, job description, job specification.

Unit-2
Teaching Hours:5
Human Resource Planning and Job Analysis
 

Workforce Planning and Forecasting,Job analysis – objectives, process and methods, job description, job specification.

Unit-2
Teaching Hours:5
Human Resource Planning and Job Analysis
 

Workforce Planning and Forecasting,Job analysis – objectives, process and methods, job description, job specification.

Unit-2
Teaching Hours:5
Human Resource Planning and Job Analysis
 

Workforce Planning and Forecasting,Job analysis – objectives, process and methods, job description, job specification.

Unit-2
Teaching Hours:5
Human Resource Planning and Job Analysis
 

Workforce Planning and Forecasting,Job analysis – objectives, process and methods, job description, job specification.

Unit-2
Teaching Hours:5
Human Resource Planning and Job Analysis
 

Workforce Planning and Forecasting,Job analysis – objectives, process and methods, job description, job specification.

Unit-2
Teaching Hours:5
Human Resource Planning and Job Analysis
 

Workforce Planning and Forecasting,Job analysis – objectives, process and methods, job description, job specification.

Unit-3
Teaching Hours:6
Recruitment, Selection and Retention
 

Meaning and objectives, sources of recruitment. Selection process, methods of selection, reliability and validity of test, ethical dilemmas in recruitment and selections, employee privacy and confidentiality in testing. Retention of employees.

Unit-3
Teaching Hours:6
Recruitment, Selection and Retention
 

Meaning and objectives, sources of recruitment. Selection process, methods of selection, reliability and validity of test, ethical dilemmas in recruitment and selections, employee privacy and confidentiality in testing. Retention of employees.

Unit-3
Teaching Hours:6
Recruitment, Selection and Retention
 

Meaning and objectives, sources of recruitment. Selection process, methods of selection, reliability and validity of test, ethical dilemmas in recruitment and selections, employee privacy and confidentiality in testing. Retention of employees.

Unit-3
Teaching Hours:6
Recruitment, Selection and Retention
 

Meaning and objectives, sources of recruitment. Selection process, methods of selection, reliability and validity of test, ethical dilemmas in recruitment and selections, employee privacy and confidentiality in testing. Retention of employees.

Unit-3
Teaching Hours:6
Recruitment, Selection and Retention
 

Meaning and objectives, sources of recruitment. Selection process, methods of selection, reliability and validity of test, ethical dilemmas in recruitment and selections, employee privacy and confidentiality in testing. Retention of employees.

Unit-3
Teaching Hours:6
Recruitment, Selection and Retention
 

Meaning and objectives, sources of recruitment. Selection process, methods of selection, reliability and validity of test, ethical dilemmas in recruitment and selections, employee privacy and confidentiality in testing. Retention of employees.

Unit-3
Teaching Hours:6
Recruitment, Selection and Retention
 

Meaning and objectives, sources of recruitment. Selection process, methods of selection, reliability and validity of test, ethical dilemmas in recruitment and selections, employee privacy and confidentiality in testing. Retention of employees.

Unit-3
Teaching Hours:6
Recruitment, Selection and Retention
 

Meaning and objectives, sources of recruitment. Selection process, methods of selection, reliability and validity of test, ethical dilemmas in recruitment and selections, employee privacy and confidentiality in testing. Retention of employees.

Unit-4
Teaching Hours:9
Human Resource Development
 

Meaning, Objectives and scope of human resource development                        

 

Training:Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model, Current trends in training.

 

Performance Management and Appraisal:                                            

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management.

Compensation                                                         

 

Definition and objectives, basic factors in determining pay rates, job evaluation methods, how to create a market – competitive pay plan, executive compensation, recognition programmes, incentives for sales people, individual and team/organisational incentive plans. Contemporary topics in Compensation.

Unit-4
Teaching Hours:9
Human Resource Development
 

Meaning, Objectives and scope of human resource development                        

 

Training:Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model, Current trends in training.

 

Performance Management and Appraisal:                                            

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management.

Compensation                                                         

 

Definition and objectives, basic factors in determining pay rates, job evaluation methods, how to create a market – competitive pay plan, executive compensation, recognition programmes, incentives for sales people, individual and team/organisational incentive plans. Contemporary topics in Compensation.

Unit-4
Teaching Hours:9
Human Resource Development
 

Meaning, Objectives and scope of human resource development                        

 

Training:Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model, Current trends in training.

 

Performance Management and Appraisal:                                            

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management.

Compensation                                                         

 

Definition and objectives, basic factors in determining pay rates, job evaluation methods, how to create a market – competitive pay plan, executive compensation, recognition programmes, incentives for sales people, individual and team/organisational incentive plans. Contemporary topics in Compensation.

Unit-4
Teaching Hours:9
Human Resource Development
 

Meaning, Objectives and scope of human resource development                        

 

Training:Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model, Current trends in training.

 

Performance Management and Appraisal:                                            

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management.

Compensation                                                         

 

Definition and objectives, basic factors in determining pay rates, job evaluation methods, how to create a market – competitive pay plan, executive compensation, recognition programmes, incentives for sales people, individual and team/organisational incentive plans. Contemporary topics in Compensation.

Unit-4
Teaching Hours:9
Human Resource Development
 

Meaning, Objectives and scope of human resource development                        

 

Training:Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model, Current trends in training.

 

Performance Management and Appraisal:                                            

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management.

Compensation                                                         

 

Definition and objectives, basic factors in determining pay rates, job evaluation methods, how to create a market – competitive pay plan, executive compensation, recognition programmes, incentives for sales people, individual and team/organisational incentive plans. Contemporary topics in Compensation.

Unit-4
Teaching Hours:9
Human Resource Development
 

Meaning, Objectives and scope of human resource development                        

 

Training:Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model, Current trends in training.

 

Performance Management and Appraisal:                                            

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management.

Compensation                                                         

 

Definition and objectives, basic factors in determining pay rates, job evaluation methods, how to create a market – competitive pay plan, executive compensation, recognition programmes, incentives for sales people, individual and team/organisational incentive plans. Contemporary topics in Compensation.

Unit-4
Teaching Hours:9
Human Resource Development
 

Meaning, Objectives and scope of human resource development                        

 

Training:Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model, Current trends in training.

 

Performance Management and Appraisal:                                            

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management.

Compensation                                                         

 

Definition and objectives, basic factors in determining pay rates, job evaluation methods, how to create a market – competitive pay plan, executive compensation, recognition programmes, incentives for sales people, individual and team/organisational incentive plans. Contemporary topics in Compensation.

Unit-4
Teaching Hours:9
Human Resource Development
 

Meaning, Objectives and scope of human resource development                        

 

Training:Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model, Current trends in training.

 

Performance Management and Appraisal:                                            

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management.

Compensation                                                         

 

Definition and objectives, basic factors in determining pay rates, job evaluation methods, how to create a market – competitive pay plan, executive compensation, recognition programmes, incentives for sales people, individual and team/organisational incentive plans. Contemporary topics in Compensation.

Unit-5
Teaching Hours:6
Industrial Relations and employee relations
 

Meaning and importance of industrial relations, trade unions, collective bargaining and workers’ participation in management, Industrial relations in Indian scenario. Building and maintaining positive employee relations.

Unit-5
Teaching Hours:6
Industrial Relations and employee relations
 

Meaning and importance of industrial relations, trade unions, collective bargaining and workers’ participation in management, Industrial relations in Indian scenario. Building and maintaining positive employee relations.

Unit-5
Teaching Hours:6
Industrial Relations and employee relations
 

Meaning and importance of industrial relations, trade unions, collective bargaining and workers’ participation in management, Industrial relations in Indian scenario. Building and maintaining positive employee relations.

Unit-5
Teaching Hours:6
Industrial Relations and employee relations
 

Meaning and importance of industrial relations, trade unions, collective bargaining and workers’ participation in management, Industrial relations in Indian scenario. Building and maintaining positive employee relations.

Unit-5
Teaching Hours:6
Industrial Relations and employee relations
 

Meaning and importance of industrial relations, trade unions, collective bargaining and workers’ participation in management, Industrial relations in Indian scenario. Building and maintaining positive employee relations.

Unit-5
Teaching Hours:6
Industrial Relations and employee relations
 

Meaning and importance of industrial relations, trade unions, collective bargaining and workers’ participation in management, Industrial relations in Indian scenario. Building and maintaining positive employee relations.

Unit-5
Teaching Hours:6
Industrial Relations and employee relations
 

Meaning and importance of industrial relations, trade unions, collective bargaining and workers’ participation in management, Industrial relations in Indian scenario. Building and maintaining positive employee relations.

Unit-5
Teaching Hours:6
Industrial Relations and employee relations
 

Meaning and importance of industrial relations, trade unions, collective bargaining and workers’ participation in management, Industrial relations in Indian scenario. Building and maintaining positive employee relations.

Text Books And Reference Books:

Dessler, G &Varkey,B. (2020). Human resource management. 16 Edition Pearson 

Essential Reading / Recommended Reading

·        Martocchio, J. J. (2019). Human Resource management. New York: Pearson.

·        Collings, D. G., Wood, G., &Szamosi, L. T. (2019). Human resource management: A critical approach (Second edition.). Oxon: Routledge.

·        Prasad, L. M. (2019). Human resource management. New Delhi: Sultan chand and sons.

·        Sharma, Jyotsna. (2019). Introduction to human resource management. Jaipur: Horizon press.

Pande, Sharon, &Basak, Swapnalekha. (2018). Human resource management: Text and cases (2nd ed.). Noida: Vikas publishing house pvt ltd.

Evaluation Pattern

as per course plan

MBA234 - FINANCIAL MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is an introductory course designed to help students understand the basic concepts of Financial Management. Apart from concepts like the Time Value of Money, Cost of Capital, Capital Structure, etc, tools of financial decision-making for Capital Budgeting, Working Capital Management, Dividend Policy, etc are also covered in this course. This course helps the students understand how financial theory translates into practical decision-making.

Learning Outcome

CLO1: Apply the time value concepts for basic financial decision-making.

CLO2: Evaluate the impact of the cost of capital in financing decisions and design the optimum capital structure for a business or a project.

CLO3: Appraise projects using capital budgeting techniques.

CLO4: Analyse the impact of different kinds of dividends on shareholder wealth.

CLO5: Evaluate the working capital effectiveness of a firm.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

 

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

 

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

 

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

 

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

 

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

 

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

 

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

 

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems.

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post-tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, the weighted average cost of capital - WACC, book value weights, market value weights, and target weights.

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post-tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, the weighted average cost of capital - WACC, book value weights, market value weights, and target weights.

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post-tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, the weighted average cost of capital - WACC, book value weights, market value weights, and target weights.

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post-tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, the weighted average cost of capital - WACC, book value weights, market value weights, and target weights.

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post-tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, the weighted average cost of capital - WACC, book value weights, market value weights, and target weights.

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post-tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, the weighted average cost of capital - WACC, book value weights, market value weights, and target weights.

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post-tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, the weighted average cost of capital - WACC, book value weights, market value weights, and target weights.

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post-tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, the weighted average cost of capital - WACC, book value weights, market value weights, and target weights.

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, the meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback Period, Discounted Payback Period, IRR, MIRR, and Comparison between different techniques.

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, the meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback Period, Discounted Payback Period, IRR, MIRR, and Comparison between different techniques.

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, the meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback Period, Discounted Payback Period, IRR, MIRR, and Comparison between different techniques.

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, the meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback Period, Discounted Payback Period, IRR, MIRR, and Comparison between different techniques.

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, the meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback Period, Discounted Payback Period, IRR, MIRR, and Comparison between different techniques.

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, the meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback Period, Discounted Payback Period, IRR, MIRR, and Comparison between different techniques.

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, the meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback Period, Discounted Payback Period, IRR, MIRR, and Comparison between different techniques.

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, the meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback Period, Discounted Payback Period, IRR, MIRR, and Comparison between different techniques.

Unit-4
Teaching Hours:5
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total Leverage

 

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends, and Share Repurchases.

Unit-4
Teaching Hours:5
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total Leverage

 

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends, and Share Repurchases.

Unit-4
Teaching Hours:5
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total Leverage

 

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends, and Share Repurchases.

Unit-4
Teaching Hours:5
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total Leverage

 

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends, and Share Repurchases.

Unit-4
Teaching Hours:5
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total Leverage

 

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends, and Share Repurchases.

Unit-4
Teaching Hours:5
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total Leverage

 

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends, and Share Repurchases.

Unit-4
Teaching Hours:5
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total Leverage

 

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends, and Share Repurchases.

Unit-4
Teaching Hours:5
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total Leverage

 

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends, and Share Repurchases.

Unit-5
Teaching Hours:6
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle, Term loans, Trade credit, and Cash Budget.

Unit-5
Teaching Hours:6
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle, Term loans, Trade credit, and Cash Budget.

Unit-5
Teaching Hours:6
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle, Term loans, Trade credit, and Cash Budget.

Unit-5
Teaching Hours:6
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle, Term loans, Trade credit, and Cash Budget.

Unit-5
Teaching Hours:6
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle, Term loans, Trade credit, and Cash Budget.

Unit-5
Teaching Hours:6
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle, Term loans, Trade credit, and Cash Budget.

Unit-5
Teaching Hours:6
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle, Term loans, Trade credit, and Cash Budget.

Unit-5
Teaching Hours:6
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle, Term loans, Trade credit, and Cash Budget.

Text Books And Reference Books:
  • Fundamentals of Financial Management, Brigham and Houston, Cengage, 13th edition (Indian)

Essential Reading / Recommended Reading
  • 1.    Brealey.,& Myers., Principles of corporate finance (710h ed.). Tata McGraw Hill Publications

    Financial Management: Theory and Practice, Prasanna Chandra, McGraw Hill, 10th edition

Evaluation Pattern

 

As per course plan

   

30

MBA235 - OPERATIONS MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a core paper offered in second trimester of MBA degree. This course provides students, insights related to Strategy, Planning, Manufacturing and Control aspects of Operations. It prepares students for careers in Planning, Production and Control functions in Manufacturing, as well as, in Service sector. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields.

Course Objectives: 

  1. To enable comprehension of operations strategy design process in a competitive environment.
  2. To facilitate examination of decision-making methods for layout, location, and line balancing in manufacturing setup.
  3. To facilitate examination of inventory patterns and models for optimizing value in a supply chain.
  4. To determine the root causes of quality defects through statistical and non-statistical methods.

To enable comprehension of emerging areas in lean, sustainability, and project management

Learning Outcome

CO1: Identify the factors influencing operations strategy and demand forecasting in a competitive

CO2: Analyze process flows, layout designs, location criteria and line balancing decisions in manufacturing setup.

CO3: Examine inventory patterns and models for optimizing value in a supply chain.

CO4: Discover the causes of quality defects through statistical and non-statistical methods.

CO5: Outline emerging trends in lean, sustainability, and project management

Unit-1
Teaching Hours:6
Introduction and Operations Strategy
 

Unit I   Introduction and Operations Strategy                                                                                                6 Hours

Introduction, Operations as Service, OM in the organizational chart, systems perspective, current challenges and priorities. Operations Strategy: strategy formulation process, measures for operations excellence, options for strategic decisions, break-even analysis, cost vs flexibility trade-off. Demand Forecasting – developing forecasting logic, data sources, extrapolative methods using time series.

 

Unit-1
Teaching Hours:6
Introduction and Operations Strategy
 

Unit I   Introduction and Operations Strategy                                                                                                6 Hours

Introduction, Operations as Service, OM in the organizational chart, systems perspective, current challenges and priorities. Operations Strategy: strategy formulation process, measures for operations excellence, options for strategic decisions, break-even analysis, cost vs flexibility trade-off. Demand Forecasting – developing forecasting logic, data sources, extrapolative methods using time series.

 

Unit-1
Teaching Hours:6
Introduction and Operations Strategy
 

Unit I   Introduction and Operations Strategy                                                                                                6 Hours

Introduction, Operations as Service, OM in the organizational chart, systems perspective, current challenges and priorities. Operations Strategy: strategy formulation process, measures for operations excellence, options for strategic decisions, break-even analysis, cost vs flexibility trade-off. Demand Forecasting – developing forecasting logic, data sources, extrapolative methods using time series.

 

Unit-1
Teaching Hours:6
Introduction and Operations Strategy
 

Unit I   Introduction and Operations Strategy                                                                                                6 Hours

Introduction, Operations as Service, OM in the organizational chart, systems perspective, current challenges and priorities. Operations Strategy: strategy formulation process, measures for operations excellence, options for strategic decisions, break-even analysis, cost vs flexibility trade-off. Demand Forecasting – developing forecasting logic, data sources, extrapolative methods using time series.

 

Unit-1
Teaching Hours:6
Introduction and Operations Strategy
 

Unit I   Introduction and Operations Strategy                                                                                                6 Hours

Introduction, Operations as Service, OM in the organizational chart, systems perspective, current challenges and priorities. Operations Strategy: strategy formulation process, measures for operations excellence, options for strategic decisions, break-even analysis, cost vs flexibility trade-off. Demand Forecasting – developing forecasting logic, data sources, extrapolative methods using time series.

 

Unit-1
Teaching Hours:6
Introduction and Operations Strategy
 

Unit I   Introduction and Operations Strategy                                                                                                6 Hours

Introduction, Operations as Service, OM in the organizational chart, systems perspective, current challenges and priorities. Operations Strategy: strategy formulation process, measures for operations excellence, options for strategic decisions, break-even analysis, cost vs flexibility trade-off. Demand Forecasting – developing forecasting logic, data sources, extrapolative methods using time series.

 

Unit-1
Teaching Hours:6
Introduction and Operations Strategy
 

Unit I   Introduction and Operations Strategy                                                                                                6 Hours

Introduction, Operations as Service, OM in the organizational chart, systems perspective, current challenges and priorities. Operations Strategy: strategy formulation process, measures for operations excellence, options for strategic decisions, break-even analysis, cost vs flexibility trade-off. Demand Forecasting – developing forecasting logic, data sources, extrapolative methods using time series.

 

Unit-1
Teaching Hours:6
Introduction and Operations Strategy
 

Unit I   Introduction and Operations Strategy                                                                                                6 Hours

Introduction, Operations as Service, OM in the organizational chart, systems perspective, current challenges and priorities. Operations Strategy: strategy formulation process, measures for operations excellence, options for strategic decisions, break-even analysis, cost vs flexibility trade-off. Demand Forecasting – developing forecasting logic, data sources, extrapolative methods using time series.

 

Unit-2
Teaching Hours:5
Unit II Planning and Design
 

Unit II   Planning and Design                                                                                                            5 Hours 

Facilities location, process planning premises, process - capacity analysis, process characteristics and flow types, plant layouts, product layout design - line balancing.

Unit-2
Teaching Hours:5
Unit II Planning and Design
 

Unit II   Planning and Design                                                                                                            5 Hours 

Facilities location, process planning premises, process - capacity analysis, process characteristics and flow types, plant layouts, product layout design - line balancing.

Unit-2
Teaching Hours:5
Unit II Planning and Design
 

Unit II   Planning and Design                                                                                                            5 Hours 

Facilities location, process planning premises, process - capacity analysis, process characteristics and flow types, plant layouts, product layout design - line balancing.

Unit-2
Teaching Hours:5
Unit II Planning and Design
 

Unit II   Planning and Design                                                                                                            5 Hours 

Facilities location, process planning premises, process - capacity analysis, process characteristics and flow types, plant layouts, product layout design - line balancing.

Unit-2
Teaching Hours:5
Unit II Planning and Design
 

Unit II   Planning and Design                                                                                                            5 Hours 

Facilities location, process planning premises, process - capacity analysis, process characteristics and flow types, plant layouts, product layout design - line balancing.

Unit-2
Teaching Hours:5
Unit II Planning and Design
 

Unit II   Planning and Design                                                                                                            5 Hours 

Facilities location, process planning premises, process - capacity analysis, process characteristics and flow types, plant layouts, product layout design - line balancing.

Unit-2
Teaching Hours:5
Unit II Planning and Design
 

Unit II   Planning and Design                                                                                                            5 Hours 

Facilities location, process planning premises, process - capacity analysis, process characteristics and flow types, plant layouts, product layout design - line balancing.

Unit-2
Teaching Hours:5
Unit II Planning and Design
 

Unit II   Planning and Design                                                                                                            5 Hours 

Facilities location, process planning premises, process - capacity analysis, process characteristics and flow types, plant layouts, product layout design - line balancing.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Unit III   Inventory Management and Supply Chain Management                                                  8 Hours 

Inventory planning for independent demand, inventory types, inventory costs, handling demand uncertainty, inventory control systems – continuous and periodic review, selective inventory control – ABC, other classification. Introduction to SCM, Bull whip effect, Push and Pull Systems, Role of Technologies in SCM.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Unit III   Inventory Management and Supply Chain Management                                                  8 Hours 

Inventory planning for independent demand, inventory types, inventory costs, handling demand uncertainty, inventory control systems – continuous and periodic review, selective inventory control – ABC, other classification. Introduction to SCM, Bull whip effect, Push and Pull Systems, Role of Technologies in SCM.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Unit III   Inventory Management and Supply Chain Management                                                  8 Hours 

Inventory planning for independent demand, inventory types, inventory costs, handling demand uncertainty, inventory control systems – continuous and periodic review, selective inventory control – ABC, other classification. Introduction to SCM, Bull whip effect, Push and Pull Systems, Role of Technologies in SCM.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Unit III   Inventory Management and Supply Chain Management                                                  8 Hours 

Inventory planning for independent demand, inventory types, inventory costs, handling demand uncertainty, inventory control systems – continuous and periodic review, selective inventory control – ABC, other classification. Introduction to SCM, Bull whip effect, Push and Pull Systems, Role of Technologies in SCM.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Unit III   Inventory Management and Supply Chain Management                                                  8 Hours 

Inventory planning for independent demand, inventory types, inventory costs, handling demand uncertainty, inventory control systems – continuous and periodic review, selective inventory control – ABC, other classification. Introduction to SCM, Bull whip effect, Push and Pull Systems, Role of Technologies in SCM.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Unit III   Inventory Management and Supply Chain Management                                                  8 Hours 

Inventory planning for independent demand, inventory types, inventory costs, handling demand uncertainty, inventory control systems – continuous and periodic review, selective inventory control – ABC, other classification. Introduction to SCM, Bull whip effect, Push and Pull Systems, Role of Technologies in SCM.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Unit III   Inventory Management and Supply Chain Management                                                  8 Hours 

Inventory planning for independent demand, inventory types, inventory costs, handling demand uncertainty, inventory control systems – continuous and periodic review, selective inventory control – ABC, other classification. Introduction to SCM, Bull whip effect, Push and Pull Systems, Role of Technologies in SCM.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Unit III   Inventory Management and Supply Chain Management                                                  8 Hours 

Inventory planning for independent demand, inventory types, inventory costs, handling demand uncertainty, inventory control systems – continuous and periodic review, selective inventory control – ABC, other classification. Introduction to SCM, Bull whip effect, Push and Pull Systems, Role of Technologies in SCM.

Unit-4
Teaching Hours:6
Quality Management
 

Unit IV   Quality Management                                                                                                          6 Hours

Definitions of quality, TQM, quality management tools, SPC, 7QC tools, Six Sigma – DPMO, DMAIC, process variation, process capability.

Unit-4
Teaching Hours:6
Quality Management
 

Unit IV   Quality Management                                                                                                          6 Hours

Definitions of quality, TQM, quality management tools, SPC, 7QC tools, Six Sigma – DPMO, DMAIC, process variation, process capability.

Unit-4
Teaching Hours:6
Quality Management
 

Unit IV   Quality Management                                                                                                          6 Hours

Definitions of quality, TQM, quality management tools, SPC, 7QC tools, Six Sigma – DPMO, DMAIC, process variation, process capability.

Unit-4
Teaching Hours:6
Quality Management
 

Unit IV   Quality Management                                                                                                          6 Hours

Definitions of quality, TQM, quality management tools, SPC, 7QC tools, Six Sigma – DPMO, DMAIC, process variation, process capability.

Unit-4
Teaching Hours:6
Quality Management
 

Unit IV   Quality Management                                                                                                          6 Hours

Definitions of quality, TQM, quality management tools, SPC, 7QC tools, Six Sigma – DPMO, DMAIC, process variation, process capability.

Unit-4
Teaching Hours:6
Quality Management
 

Unit IV   Quality Management                                                                                                          6 Hours

Definitions of quality, TQM, quality management tools, SPC, 7QC tools, Six Sigma – DPMO, DMAIC, process variation, process capability.

Unit-4
Teaching Hours:6
Quality Management
 

Unit IV   Quality Management                                                                                                          6 Hours

Definitions of quality, TQM, quality management tools, SPC, 7QC tools, Six Sigma – DPMO, DMAIC, process variation, process capability.

Unit-4
Teaching Hours:6
Quality Management
 

Unit IV   Quality Management                                                                                                          6 Hours

Definitions of quality, TQM, quality management tools, SPC, 7QC tools, Six Sigma – DPMO, DMAIC, process variation, process capability.

Unit-5
Teaching Hours:5
Unit V Project Management and current trends
 

Unit V   Project Management and current trends                                                                                    5 Hours

Characteristics, phases of PM, framework for PM - WBS, Network representation and analysis – CPM. Ethical issues in OM. Lean concepts & Sustainable operations.  

Unit-5
Teaching Hours:5
Unit V Project Management and current trends
 

Unit V   Project Management and current trends                                                                                    5 Hours

Characteristics, phases of PM, framework for PM - WBS, Network representation and analysis – CPM. Ethical issues in OM. Lean concepts & Sustainable operations.  

Unit-5
Teaching Hours:5
Unit V Project Management and current trends
 

Unit V   Project Management and current trends                                                                                    5 Hours

Characteristics, phases of PM, framework for PM - WBS, Network representation and analysis – CPM. Ethical issues in OM. Lean concepts & Sustainable operations.  

Unit-5
Teaching Hours:5
Unit V Project Management and current trends
 

Unit V   Project Management and current trends                                                                                    5 Hours

Characteristics, phases of PM, framework for PM - WBS, Network representation and analysis – CPM. Ethical issues in OM. Lean concepts & Sustainable operations.  

Unit-5
Teaching Hours:5
Unit V Project Management and current trends
 

Unit V   Project Management and current trends                                                                                    5 Hours

Characteristics, phases of PM, framework for PM - WBS, Network representation and analysis – CPM. Ethical issues in OM. Lean concepts & Sustainable operations.  

Unit-5
Teaching Hours:5
Unit V Project Management and current trends
 

Unit V   Project Management and current trends                                                                                    5 Hours

Characteristics, phases of PM, framework for PM - WBS, Network representation and analysis – CPM. Ethical issues in OM. Lean concepts & Sustainable operations.  

Unit-5
Teaching Hours:5
Unit V Project Management and current trends
 

Unit V   Project Management and current trends                                                                                    5 Hours

Characteristics, phases of PM, framework for PM - WBS, Network representation and analysis – CPM. Ethical issues in OM. Lean concepts & Sustainable operations.  

Unit-5
Teaching Hours:5
Unit V Project Management and current trends
 

Unit V   Project Management and current trends                                                                                    5 Hours

Characteristics, phases of PM, framework for PM - WBS, Network representation and analysis – CPM. Ethical issues in OM. Lean concepts & Sustainable operations.  

Text Books And Reference Books:

Mahadevan, B. (2015). Operations Management. India: Pearson. 3rd Edition.

Essential Reading / Recommended Reading
  1. Chase, R.B., Jacobs, F.B. & Aquilano, N.J. (2010). Operations Management for Competitive Advantage. New Delhi: Tata McGraw Hill.2

    2.    Gaither, N. F.(2002). Production & Operations Management. New Delhi: Thomson Learning Publications.

    3.    Stevenson, W. J. (2007). Production and Operations Management, New Delhi: McGraw Hill. 

    4.    Lee, K. J., & Larry, R. P. (2002). Operations Management, Processes and Value Chains. New Delhi: Pearson Education Publications.

    5.    Buffa, E.S., & Sarin, R.K. (2008). Modern Production/Operations Management. New Delhi:  John Wiley & Sons Publications.

    6.    Jay, H., & Barry, R. (2011). Operations Management. New Delhi: Pearson Education Publications.

    7.    Russel, R.S., & Taylor, B.W. (2012). Operations Management. New Delhi: John Wiley & Sons Publications.

    8.    Chase, R.B., & Ravi Shankar, et al. (2010). Operations and Supply Management. India: McGraw Hill.

    Arnold, J.R.T, Chapman, S.N. & Ramakrishnan, R.V. (2007) Introduction to Materials Management. Pearson Education 
Evaluation Pattern

as per course plan

MBA236 - FUNDAMENTALS OF BUSINESS ANALYTICS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Common Core during the second trimester for all MBA students. Business analytics is an integral part of modern management — this course aims to impart the foundation concepts and skills essential for a future manager to understand and manage data, use data for decision making and present the outputs creatively using data visualization techniques. The course further aims to build an understanding and implementing machine learning models and the way it is used by organizations.

Course Objectives: 

·        Identify the basic concepts of Visualization

·        Apply the concepts and types of Business Analytics

·        Analyse the implications of AI in Analytics

·        Analyse the implications of AI in Business

Appraise the concepts of Machine Learning

Learning Outcome

CLO1: Identify the basic concepts Visualization

CLO2: Apply the concepts of business Analytics and its types

CLO3: Analyse the implications of AI in Analytics

CLO4: Analyse the implications of AI in Business

CLO5: Appraise the concepts of Machine Learning

Unit-1
Teaching Hours:6
Unit I. Introduction to Visualization
 

Types of data - structured / unstructured / semi – structured, /multi-dimensional data – Introduction to Data Visualization, Visualization best practices, Dashboard, Storytelling

Unit-1
Teaching Hours:6
Unit I. Introduction to Visualization
 

Types of data - structured / unstructured / semi – structured, /multi-dimensional data – Introduction to Data Visualization, Visualization best practices, Dashboard, Storytelling

Unit-1
Teaching Hours:6
Unit I. Introduction to Visualization
 

Types of data - structured / unstructured / semi – structured, /multi-dimensional data – Introduction to Data Visualization, Visualization best practices, Dashboard, Storytelling

Unit-1
Teaching Hours:6
Unit I. Introduction to Visualization
 

Types of data - structured / unstructured / semi – structured, /multi-dimensional data – Introduction to Data Visualization, Visualization best practices, Dashboard, Storytelling

Unit-1
Teaching Hours:6
Unit I. Introduction to Visualization
 

Types of data - structured / unstructured / semi – structured, /multi-dimensional data – Introduction to Data Visualization, Visualization best practices, Dashboard, Storytelling

Unit-1
Teaching Hours:6
Unit I. Introduction to Visualization
 

Types of data - structured / unstructured / semi – structured, /multi-dimensional data – Introduction to Data Visualization, Visualization best practices, Dashboard, Storytelling

Unit-1
Teaching Hours:6
Unit I. Introduction to Visualization
 

Types of data - structured / unstructured / semi – structured, /multi-dimensional data – Introduction to Data Visualization, Visualization best practices, Dashboard, Storytelling

Unit-1
Teaching Hours:6
Unit I. Introduction to Visualization
 

Types of data - structured / unstructured / semi – structured, /multi-dimensional data – Introduction to Data Visualization, Visualization best practices, Dashboard, Storytelling

Unit-2
Teaching Hours:6
Introduction to Business Analytics
 

Business Analytics Basics, Benefits and challenges, Role and importance of Analytics, Types - Descriptive, Diagnostic, Predictive and Prescriptive Analytics, Ethics in data management.

Unit-2
Teaching Hours:6
Introduction to Business Analytics
 

Business Analytics Basics, Benefits and challenges, Role and importance of Analytics, Types - Descriptive, Diagnostic, Predictive and Prescriptive Analytics, Ethics in data management.

Unit-2
Teaching Hours:6
Introduction to Business Analytics
 

Business Analytics Basics, Benefits and challenges, Role and importance of Analytics, Types - Descriptive, Diagnostic, Predictive and Prescriptive Analytics, Ethics in data management.

Unit-2
Teaching Hours:6
Introduction to Business Analytics
 

Business Analytics Basics, Benefits and challenges, Role and importance of Analytics, Types - Descriptive, Diagnostic, Predictive and Prescriptive Analytics, Ethics in data management.

Unit-2
Teaching Hours:6
Introduction to Business Analytics
 

Business Analytics Basics, Benefits and challenges, Role and importance of Analytics, Types - Descriptive, Diagnostic, Predictive and Prescriptive Analytics, Ethics in data management.

Unit-2
Teaching Hours:6
Introduction to Business Analytics
 

Business Analytics Basics, Benefits and challenges, Role and importance of Analytics, Types - Descriptive, Diagnostic, Predictive and Prescriptive Analytics, Ethics in data management.

Unit-2
Teaching Hours:6
Introduction to Business Analytics
 

Business Analytics Basics, Benefits and challenges, Role and importance of Analytics, Types - Descriptive, Diagnostic, Predictive and Prescriptive Analytics, Ethics in data management.

Unit-2
Teaching Hours:6
Introduction to Business Analytics
 

Business Analytics Basics, Benefits and challenges, Role and importance of Analytics, Types - Descriptive, Diagnostic, Predictive and Prescriptive Analytics, Ethics in data management.

Unit-3
Teaching Hours:6
AI in Business
 

Introduction to AI, History & Evolution, Foundations of AI, Economics of AI, Agents, Environment

Unit-3
Teaching Hours:6
AI in Business
 

Introduction to AI, History & Evolution, Foundations of AI, Economics of AI, Agents, Environment

Unit-3
Teaching Hours:6
AI in Business
 

Introduction to AI, History & Evolution, Foundations of AI, Economics of AI, Agents, Environment

Unit-3
Teaching Hours:6
AI in Business
 

Introduction to AI, History & Evolution, Foundations of AI, Economics of AI, Agents, Environment

Unit-3
Teaching Hours:6
AI in Business
 

Introduction to AI, History & Evolution, Foundations of AI, Economics of AI, Agents, Environment

Unit-3
Teaching Hours:6
AI in Business
 

Introduction to AI, History & Evolution, Foundations of AI, Economics of AI, Agents, Environment

Unit-3
Teaching Hours:6
AI in Business
 

Introduction to AI, History & Evolution, Foundations of AI, Economics of AI, Agents, Environment

Unit-3
Teaching Hours:6
AI in Business
 

Introduction to AI, History & Evolution, Foundations of AI, Economics of AI, Agents, Environment

Unit-4
Teaching Hours:4
Unit IV. Business Applications of AI
 

Applications of AI in Finance, Marketing, Human Resources, Supply Chain, Manufacturing, Service Industries

Unit-4
Teaching Hours:4
Unit IV. Business Applications of AI
 

Applications of AI in Finance, Marketing, Human Resources, Supply Chain, Manufacturing, Service Industries

Unit-4
Teaching Hours:4
Unit IV. Business Applications of AI
 

Applications of AI in Finance, Marketing, Human Resources, Supply Chain, Manufacturing, Service Industries

Unit-4
Teaching Hours:4
Unit IV. Business Applications of AI
 

Applications of AI in Finance, Marketing, Human Resources, Supply Chain, Manufacturing, Service Industries

Unit-4
Teaching Hours:4
Unit IV. Business Applications of AI
 

Applications of AI in Finance, Marketing, Human Resources, Supply Chain, Manufacturing, Service Industries

Unit-4
Teaching Hours:4
Unit IV. Business Applications of AI
 

Applications of AI in Finance, Marketing, Human Resources, Supply Chain, Manufacturing, Service Industries

Unit-4
Teaching Hours:4
Unit IV. Business Applications of AI
 

Applications of AI in Finance, Marketing, Human Resources, Supply Chain, Manufacturing, Service Industries

Unit-4
Teaching Hours:4
Unit IV. Business Applications of AI
 

Applications of AI in Finance, Marketing, Human Resources, Supply Chain, Manufacturing, Service Industries

Unit-5
Teaching Hours:8
Introduction to Machine Learning
 

Machine Learning - Definition, Types – Supervised, unsupervised, Reinforcement, Building Machine learning models

Unit-5
Teaching Hours:8
Introduction to Machine Learning
 

Machine Learning - Definition, Types – Supervised, unsupervised, Reinforcement, Building Machine learning models

Unit-5
Teaching Hours:8
Introduction to Machine Learning
 

Machine Learning - Definition, Types – Supervised, unsupervised, Reinforcement, Building Machine learning models

Unit-5
Teaching Hours:8
Introduction to Machine Learning
 

Machine Learning - Definition, Types – Supervised, unsupervised, Reinforcement, Building Machine learning models

Unit-5
Teaching Hours:8
Introduction to Machine Learning
 

Machine Learning - Definition, Types – Supervised, unsupervised, Reinforcement, Building Machine learning models

Unit-5
Teaching Hours:8
Introduction to Machine Learning
 

Machine Learning - Definition, Types – Supervised, unsupervised, Reinforcement, Building Machine learning models

Unit-5
Teaching Hours:8
Introduction to Machine Learning
 

Machine Learning - Definition, Types – Supervised, unsupervised, Reinforcement, Building Machine learning models

Unit-5
Teaching Hours:8
Introduction to Machine Learning
 

Machine Learning - Definition, Types – Supervised, unsupervised, Reinforcement, Building Machine learning models

Text Books And Reference Books:

Data Mining concepts and Techniques - Han & Kamber - Elsevier 2012

Essential Reading / Recommended Reading
  1. 1.    Fundamentals of Business Analytics. Seema Acharya, R N Prasad. (2016). 2e. Wiley

    2.    Machine Learning, Saikat Dutt Subramanian Chandramouli (2018), First Edition

    3.    Artificial Intelligence: A Modern Approach, Peter Norvig

    4.    Artificial Intelligence Basics, Tom Taulli

Evaluation Pattern

Sl. No

Particulars

Weightage

1

CIA- I

15

2

CIA-II

25

3

CIA-III 

15

4.

Class participation

15

4

End Trimester

30

 

Total

100

MBA238 - MANAGEMENT SCIENCE (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This paper is offered as a common core course in the fifth trimester. It develops and nurtures an analytical attitude and prepares students for careers in all possible walks of life. It portrays and formulates optimization methods for different business situations. The course has two approaches – mathematical and probabilistic.

Course Objectives: 

At the end of the course, students should be able:

1.    To solve Linear Programming Problems.

2.    To apply techniques of solving Transportation and Assignment problems in business scenarios.

3.    To examine Game theory problems in the context of business competitors.

4.    To discover optimum job sequences and simulation techniques.

5. To estimate market share in the short and long-term using Markov chains

 

Learning Outcome

CLO-1: Develop the knowledge of Linear Programming Problems.

CLO-2: Build transportation and assignment problems in business scenarios.

CLO-3: Analyze business problems using Game theory.

CLO-4: Examine job sequencing and simulation problems.

CLO-5: Evaluate market share in the short and long term using Markov chains.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Text Books And Reference Books:
  1. Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D., Martin, K. (2016). Quantitative Methods for Business, 12th Edition. Boston: Cengage Learning.
Essential Reading / Recommended Reading
  1. Vohra N D (2010). Quantitative Techniques in Management (4 ed.). New Delhi: McGraw Hill Ed.
  2. Hillier, F. S. & Hillier, M.S. (2014). Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets, 5/e. New Delhi: McGraw-Hill Education.
  3. Hillier, F.S.& Lieberman, G.J. (2015). Introduction to Operations Research, 10/e. New Delhi: McGraw Hill Education.
  4. Taha, H.A. (2017).  Operations Research: An Introduction (10th Edition). Noida: Pearson India Education Services Pvt. Ltd.
  5. Pradeep Prabhakar Pai (2012). Operations Research Principles and Practice. Oxford Higher Education.
Evaluation Pattern

As per course plan

MBA281 - SOCIAL CONCERN PROJECT (2024 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This course attempts to utilise the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to enduring societal problems prevalent in India. Thus the course inculcates among the students the agility of utilising acquired knowledge to explore strategies to overcome practical problems, while helping them to become a socially aware global citizen.

Course Objectives: This course attempts to utilize the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to societal problems while helping the students to become a socially aware global citizen.

Learning Outcome

CO1: Conduct preliminary study and analysis of nature and vulnerability of social problems prevalent in India.

CO2: Carry out review of literature regarding the applicability and impact of alternative solution models adopted for different social problems.

CO3: Pursue a research methodology to develop a practicable solution to societal problems.

CO4: Explore the concept and viability of social entrepreneurship which the students may pursue as a career path.

Unit-1
Teaching Hours:15
SOCIAL CONCERN PROJECT
 

Course Execution:

 

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.
  4. Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                
Unit-1
Teaching Hours:15
SOCIAL CONCERN PROJECT
 

Course Execution:

 

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.
  4. Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                
Unit-1
Teaching Hours:15
SOCIAL CONCERN PROJECT
 

Course Execution:

 

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.
  4. Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                
Unit-1
Teaching Hours:15
SOCIAL CONCERN PROJECT
 

Course Execution:

 

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.
  4. Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                
Unit-1
Teaching Hours:15
SOCIAL CONCERN PROJECT
 

Course Execution:

 

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.
  4. Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                
Unit-1
Teaching Hours:15
SOCIAL CONCERN PROJECT
 

Course Execution:

 

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.
  4. Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                
Unit-1
Teaching Hours:15
SOCIAL CONCERN PROJECT
 

Course Execution:

 

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.
  4. Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                
Unit-1
Teaching Hours:15
SOCIAL CONCERN PROJECT
 

Course Execution:

 

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.
  4. Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                
Text Books And Reference Books:

*

Essential Reading / Recommended Reading

*

Evaluation Pattern

As per coiurse plan

MBA311 - BUSINESS INSIGHTS ESSENTIALS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:50
Credits:1

Course Objectives/Course Description

 

CourseDescription:This course provides opportunities to examine the latest trends shaping the global business landscape. Students will explore current global business trends, industry-specific dynamics, technological innovations, consumer behavior shifts, environmental and social considerations, economic indicators, and regulatory developments.

Learning Outcome

CO1: Analyze global business trends and industry-specific trends.

CO2: Explore technology, demographic, and consumer trends.

CO3: Analyze environmental, social, economic, and regulatory trends

Unit-1
Teaching Hours:10
Global business trends and industry-specific trends
 

Analysis of current global business trends; Impact of globalization on business trends; Emerging markets and opportunities; Examining trends within specific industries (e.g., technology, healthcare, finance).

Unit-1
Teaching Hours:10
Global business trends and industry-specific trends
 

Analysis of current global business trends; Impact of globalization on business trends; Emerging markets and opportunities; Examining trends within specific industries (e.g., technology, healthcare, finance).

Unit-1
Teaching Hours:10
Global business trends and industry-specific trends
 

Analysis of current global business trends; Impact of globalization on business trends; Emerging markets and opportunities; Examining trends within specific industries (e.g., technology, healthcare, finance).

Unit-1
Teaching Hours:10
Global business trends and industry-specific trends
 

Analysis of current global business trends; Impact of globalization on business trends; Emerging markets and opportunities; Examining trends within specific industries (e.g., technology, healthcare, finance).

Unit-1
Teaching Hours:10
Global business trends and industry-specific trends
 

Analysis of current global business trends; Impact of globalization on business trends; Emerging markets and opportunities; Examining trends within specific industries (e.g., technology, healthcare, finance).

Unit-1
Teaching Hours:10
Global business trends and industry-specific trends
 

Analysis of current global business trends; Impact of globalization on business trends; Emerging markets and opportunities; Examining trends within specific industries (e.g., technology, healthcare, finance).

Unit-1
Teaching Hours:10
Global business trends and industry-specific trends
 

Analysis of current global business trends; Impact of globalization on business trends; Emerging markets and opportunities; Examining trends within specific industries (e.g., technology, healthcare, finance).

Unit-1
Teaching Hours:10
Global business trends and industry-specific trends
 

Analysis of current global business trends; Impact of globalization on business trends; Emerging markets and opportunities; Examining trends within specific industries (e.g., technology, healthcare, finance).

Unit-2
Teaching Hours:10
Technology, demographic, and consumer trends
 

Exploration of technology-driven business trends (e.g., AI, blockchain, IoT); Innovations shaping various industries, understanding shifts in consumer and preferences; Impact of demographic changes on consumer trends; Adaptation strategies to changing demographics and consumer trends.

Unit-2
Teaching Hours:10
Technology, demographic, and consumer trends
 

Exploration of technology-driven business trends (e.g., AI, blockchain, IoT); Innovations shaping various industries, understanding shifts in consumer and preferences; Impact of demographic changes on consumer trends; Adaptation strategies to changing demographics and consumer trends.

Unit-2
Teaching Hours:10
Technology, demographic, and consumer trends
 

Exploration of technology-driven business trends (e.g., AI, blockchain, IoT); Innovations shaping various industries, understanding shifts in consumer and preferences; Impact of demographic changes on consumer trends; Adaptation strategies to changing demographics and consumer trends.

Unit-2
Teaching Hours:10
Technology, demographic, and consumer trends
 

Exploration of technology-driven business trends (e.g., AI, blockchain, IoT); Innovations shaping various industries, understanding shifts in consumer and preferences; Impact of demographic changes on consumer trends; Adaptation strategies to changing demographics and consumer trends.

Unit-2
Teaching Hours:10
Technology, demographic, and consumer trends
 

Exploration of technology-driven business trends (e.g., AI, blockchain, IoT); Innovations shaping various industries, understanding shifts in consumer and preferences; Impact of demographic changes on consumer trends; Adaptation strategies to changing demographics and consumer trends.

Unit-2
Teaching Hours:10
Technology, demographic, and consumer trends
 

Exploration of technology-driven business trends (e.g., AI, blockchain, IoT); Innovations shaping various industries, understanding shifts in consumer and preferences; Impact of demographic changes on consumer trends; Adaptation strategies to changing demographics and consumer trends.

Unit-2
Teaching Hours:10
Technology, demographic, and consumer trends
 

Exploration of technology-driven business trends (e.g., AI, blockchain, IoT); Innovations shaping various industries, understanding shifts in consumer and preferences; Impact of demographic changes on consumer trends; Adaptation strategies to changing demographics and consumer trends.

Unit-2
Teaching Hours:10
Technology, demographic, and consumer trends
 

Exploration of technology-driven business trends (e.g., AI, blockchain, IoT); Innovations shaping various industries, understanding shifts in consumer and preferences; Impact of demographic changes on consumer trends; Adaptation strategies to changing demographics and consumer trends.

Unit-3
Teaching Hours:10
Environmental, social, economic, regulatory and policy trends
 

Analysis of environmental sustainability trends; Social responsibility and ethical business practices; Corporate responses to environmental and social trends; Economic indicators and their significance; Impact of economic trends on business operations; Economic volatility; Regulatory changes and policy developments; Compliance considerations for businesses; Anticipating the impact of regulatory trends on industry dynamics.

Unit-3
Teaching Hours:10
Environmental, social, economic, regulatory and policy trends
 

Analysis of environmental sustainability trends; Social responsibility and ethical business practices; Corporate responses to environmental and social trends; Economic indicators and their significance; Impact of economic trends on business operations; Economic volatility; Regulatory changes and policy developments; Compliance considerations for businesses; Anticipating the impact of regulatory trends on industry dynamics.

Unit-3
Teaching Hours:10
Environmental, social, economic, regulatory and policy trends
 

Analysis of environmental sustainability trends; Social responsibility and ethical business practices; Corporate responses to environmental and social trends; Economic indicators and their significance; Impact of economic trends on business operations; Economic volatility; Regulatory changes and policy developments; Compliance considerations for businesses; Anticipating the impact of regulatory trends on industry dynamics.

Unit-3
Teaching Hours:10
Environmental, social, economic, regulatory and policy trends
 

Analysis of environmental sustainability trends; Social responsibility and ethical business practices; Corporate responses to environmental and social trends; Economic indicators and their significance; Impact of economic trends on business operations; Economic volatility; Regulatory changes and policy developments; Compliance considerations for businesses; Anticipating the impact of regulatory trends on industry dynamics.

Unit-3
Teaching Hours:10
Environmental, social, economic, regulatory and policy trends
 

Analysis of environmental sustainability trends; Social responsibility and ethical business practices; Corporate responses to environmental and social trends; Economic indicators and their significance; Impact of economic trends on business operations; Economic volatility; Regulatory changes and policy developments; Compliance considerations for businesses; Anticipating the impact of regulatory trends on industry dynamics.

Unit-3
Teaching Hours:10
Environmental, social, economic, regulatory and policy trends
 

Analysis of environmental sustainability trends; Social responsibility and ethical business practices; Corporate responses to environmental and social trends; Economic indicators and their significance; Impact of economic trends on business operations; Economic volatility; Regulatory changes and policy developments; Compliance considerations for businesses; Anticipating the impact of regulatory trends on industry dynamics.

Unit-3
Teaching Hours:10
Environmental, social, economic, regulatory and policy trends
 

Analysis of environmental sustainability trends; Social responsibility and ethical business practices; Corporate responses to environmental and social trends; Economic indicators and their significance; Impact of economic trends on business operations; Economic volatility; Regulatory changes and policy developments; Compliance considerations for businesses; Anticipating the impact of regulatory trends on industry dynamics.

Unit-3
Teaching Hours:10
Environmental, social, economic, regulatory and policy trends
 

Analysis of environmental sustainability trends; Social responsibility and ethical business practices; Corporate responses to environmental and social trends; Economic indicators and their significance; Impact of economic trends on business operations; Economic volatility; Regulatory changes and policy developments; Compliance considerations for businesses; Anticipating the impact of regulatory trends on industry dynamics.

Text Books And Reference Books:

Economic Times, Business Magazines

Essential Reading / Recommended Reading

Economic Times, Business Magazines

Evaluation Pattern

As per course plan

 

MBA332 - RESEARCH METHODOLOGY (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  This paper is offered as a common core course in the third trimester. The course aims to develop a research orientation among students and thereby making their managerial decision-making process scientific. The course covers all elements of business research process including problem discovery, literature review, research design, data collection, and data analysis using software applications, interpretation and reporting of results. It provides a knowledge base on steps in a research process needed to conceptualize, define, design and execute a business research project.

Course Objectives: 

At the end of the course, students should be able:

1.To identify management problems and convert them into research problems.

2.To choose appropriate research methods based on the research problem.

3.To identify suitable measures and sources of information for literature review and data collection.

4.To construct research instruments for collecting the required data.

5.To recommend suitable courses of action, based on statistical analysis of the data.

Learning Outcome

CO1: Develop the research proposal for the selected research problem.

CO2: Apply different methods of research based on the selected research problem

CO3: Identify suitable measures and sources of information for data collection.

CO4: Construct research instruments for collecting the required data.

CO5: Determine fact-based decisions, based on statistical analysis of the data.

Unit-1
Teaching Hours:3
Introducing Business Research and Proposal
 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.

Unit-1
Teaching Hours:3
Introducing Business Research and Proposal
 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.

Unit-1
Teaching Hours:3
Introducing Business Research and Proposal
 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.

Unit-1
Teaching Hours:3
Introducing Business Research and Proposal
 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.

Unit-1
Teaching Hours:3
Introducing Business Research and Proposal
 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.

Unit-1
Teaching Hours:3
Introducing Business Research and Proposal
 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.

Unit-1
Teaching Hours:3
Introducing Business Research and Proposal
 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.

Unit-1
Teaching Hours:3
Introducing Business Research and Proposal
 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.

Unit-2
Teaching Hours:6
Research Design & Ethics in Business Research
 

Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness.

Unit-2
Teaching Hours:6
Research Design & Ethics in Business Research
 

Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness.

Unit-2
Teaching Hours:6
Research Design & Ethics in Business Research
 

Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness.

Unit-2
Teaching Hours:6
Research Design & Ethics in Business Research
 

Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness.

Unit-2
Teaching Hours:6
Research Design & Ethics in Business Research
 

Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness.

Unit-2
Teaching Hours:6
Research Design & Ethics in Business Research
 

Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness.

Unit-2
Teaching Hours:6
Research Design & Ethics in Business Research
 

Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness.

Unit-2
Teaching Hours:6
Research Design & Ethics in Business Research
 

Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness.

Unit-3
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability. 

Unit-3
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability. 

Unit-3
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability. 

Unit-3
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability. 

Unit-3
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability. 

Unit-3
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability. 

Unit-3
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability. 

Unit-3
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability. 

Unit-4
Teaching Hours:6
Scaling & Instrument Design & Experimentation
 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. 

Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). 

Unit-4
Teaching Hours:6
Scaling & Instrument Design & Experimentation
 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. 

Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). 

Unit-4
Teaching Hours:6
Scaling & Instrument Design & Experimentation
 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. 

Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). 

Unit-4
Teaching Hours:6
Scaling & Instrument Design & Experimentation
 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. 

Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). 

Unit-4
Teaching Hours:6
Scaling & Instrument Design & Experimentation
 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. 

Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). 

Unit-4
Teaching Hours:6
Scaling & Instrument Design & Experimentation
 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. 

Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). 

Unit-4
Teaching Hours:6
Scaling & Instrument Design & Experimentation
 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. 

Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). 

Unit-4
Teaching Hours:6
Scaling & Instrument Design & Experimentation
 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. 

Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). 

Unit-5
Teaching Hours:9
Analysis of Research Data & Report Presentation
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

Unit-5
Teaching Hours:9
Analysis of Research Data & Report Presentation
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

Unit-5
Teaching Hours:9
Analysis of Research Data & Report Presentation
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

Unit-5
Teaching Hours:9
Analysis of Research Data & Report Presentation
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

Unit-5
Teaching Hours:9
Analysis of Research Data & Report Presentation
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

Unit-5
Teaching Hours:9
Analysis of Research Data & Report Presentation
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

Unit-5
Teaching Hours:9
Analysis of Research Data & Report Presentation
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

Unit-5
Teaching Hours:9
Analysis of Research Data & Report Presentation
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

Text Books And Reference Books:

Chawla, D., & Sodhi, N. (2016). Research Methodology Concepts and Cases. Vikas Publishing House, New Delhi

Essential Reading / Recommended Reading
  1. Saunders, M., Lewis, P., & Thornhill, A. (2019). Research methods for business students. Pearson education. Harlow
  2. Cooper, D., & Schindler, P. (2009). Business research methods (4thed.). New Delhi: Tata McGraw Hill Publications.
  3. Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press.
  4. Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2003). Business research methods 7th ed. Thomson/South-Western: Appendices.
  5. Field, A. (2016). Discovering statistics using IBM SPSS statistics. Sage
Evaluation Pattern

*

MBA341B - BUSINESS DATA MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description:  

This is a three-credit course offered as a Functional Core during third trimester for Business Analytics Specialization students. It is an introductory course on Relational Database Management (RDBMS) concepts. The course includes aspects related to database architecture and data management using SQL. Various concepts of RDBMS will be delivered through lab sessions.

Course Objectives: 

At the end of the course, students should be able:

  1. To identify the components of Database Management System

  2. To experiment with Database Model with its relationships

  3. To discover Data Definition and Manipulation using SQL

  4. To evaluate different Databases and its influence in various applications in a global environment

  5. To evaluate knowledge of Query Language using SQL

Learning Outcome

CLO1: Identify components of Database Management System

CLO2: Identify relationships in Database models

CLO3: Examine manipulation methods using SQL along with data definition

CLO5: Evaluate different databases and investigate challenges and opportunities in global communities

CLO6: Evaluate knowledge extracted by querying using SQL

Unit-1
Teaching Hours:6
Database Management Systems- Overview
 

Data vs Information, Traditional Processing Systems, Database approach, Types of databases- Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Functions and components of DBMS, Risks and Advantages of DBMS, Roles and Users of DBMS. Database Models, - RDBMS- Comparison between different data models. Database Architecture, Database Schemas- Logical, Conceptual and Physical, Designing Databases.

Unit-1
Teaching Hours:6
Database Management Systems- Overview
 

Data vs Information, Traditional Processing Systems, Database approach, Types of databases- Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Functions and components of DBMS, Risks and Advantages of DBMS, Roles and Users of DBMS. Database Models, - RDBMS- Comparison between different data models. Database Architecture, Database Schemas- Logical, Conceptual and Physical, Designing Databases.

Unit-1
Teaching Hours:6
Database Management Systems- Overview
 

Data vs Information, Traditional Processing Systems, Database approach, Types of databases- Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Functions and components of DBMS, Risks and Advantages of DBMS, Roles and Users of DBMS. Database Models, - RDBMS- Comparison between different data models. Database Architecture, Database Schemas- Logical, Conceptual and Physical, Designing Databases.

Unit-1
Teaching Hours:6
Database Management Systems- Overview
 

Data vs Information, Traditional Processing Systems, Database approach, Types of databases- Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Functions and components of DBMS, Risks and Advantages of DBMS, Roles and Users of DBMS. Database Models, - RDBMS- Comparison between different data models. Database Architecture, Database Schemas- Logical, Conceptual and Physical, Designing Databases.

Unit-1
Teaching Hours:6
Database Management Systems- Overview
 

Data vs Information, Traditional Processing Systems, Database approach, Types of databases- Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Functions and components of DBMS, Risks and Advantages of DBMS, Roles and Users of DBMS. Database Models, - RDBMS- Comparison between different data models. Database Architecture, Database Schemas- Logical, Conceptual and Physical, Designing Databases.

Unit-1
Teaching Hours:6
Database Management Systems- Overview
 

Data vs Information, Traditional Processing Systems, Database approach, Types of databases- Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Functions and components of DBMS, Risks and Advantages of DBMS, Roles and Users of DBMS. Database Models, - RDBMS- Comparison between different data models. Database Architecture, Database Schemas- Logical, Conceptual and Physical, Designing Databases.

Unit-1
Teaching Hours:6
Database Management Systems- Overview
 

Data vs Information, Traditional Processing Systems, Database approach, Types of databases- Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Functions and components of DBMS, Risks and Advantages of DBMS, Roles and Users of DBMS. Database Models, - RDBMS- Comparison between different data models. Database Architecture, Database Schemas- Logical, Conceptual and Physical, Designing Databases.

Unit-2
Teaching Hours:6
Database Management Design
 

 

Database design strategies, Database structures- Tables, Views, Index. Logical Design vs Physical Design, Entity Relationship Modelling: Entity, Relationship, Cardinality, Types of Keys, Enhanced ER Design, Normalization and de-normalization, Setting up an RDBMS environment. Introduction to Database Languages: DDL, DML, TCL, DCL. 

Unit-2
Teaching Hours:6
Database Management Design
 

 

Database design strategies, Database structures- Tables, Views, Index. Logical Design vs Physical Design, Entity Relationship Modelling: Entity, Relationship, Cardinality, Types of Keys, Enhanced ER Design, Normalization and de-normalization, Setting up an RDBMS environment. Introduction to Database Languages: DDL, DML, TCL, DCL. 

Unit-2
Teaching Hours:6
Database Management Design
 

 

Database design strategies, Database structures- Tables, Views, Index. Logical Design vs Physical Design, Entity Relationship Modelling: Entity, Relationship, Cardinality, Types of Keys, Enhanced ER Design, Normalization and de-normalization, Setting up an RDBMS environment. Introduction to Database Languages: DDL, DML, TCL, DCL. 

Unit-2
Teaching Hours:6
Database Management Design
 

 

Database design strategies, Database structures- Tables, Views, Index. Logical Design vs Physical Design, Entity Relationship Modelling: Entity, Relationship, Cardinality, Types of Keys, Enhanced ER Design, Normalization and de-normalization, Setting up an RDBMS environment. Introduction to Database Languages: DDL, DML, TCL, DCL. 

Unit-2
Teaching Hours:6
Database Management Design
 

 

Database design strategies, Database structures- Tables, Views, Index. Logical Design vs Physical Design, Entity Relationship Modelling: Entity, Relationship, Cardinality, Types of Keys, Enhanced ER Design, Normalization and de-normalization, Setting up an RDBMS environment. Introduction to Database Languages: DDL, DML, TCL, DCL. 

Unit-2
Teaching Hours:6
Database Management Design
 

 

Database design strategies, Database structures- Tables, Views, Index. Logical Design vs Physical Design, Entity Relationship Modelling: Entity, Relationship, Cardinality, Types of Keys, Enhanced ER Design, Normalization and de-normalization, Setting up an RDBMS environment. Introduction to Database Languages: DDL, DML, TCL, DCL. 

Unit-2
Teaching Hours:6
Database Management Design
 

 

Database design strategies, Database structures- Tables, Views, Index. Logical Design vs Physical Design, Entity Relationship Modelling: Entity, Relationship, Cardinality, Types of Keys, Enhanced ER Design, Normalization and de-normalization, Setting up an RDBMS environment. Introduction to Database Languages: DDL, DML, TCL, DCL. 

Unit-3
Teaching Hours:6
Querying and Retrieval
 

Data Definition Language (DDL), Constraints, Integrity constraints, Data Manipulation Language (DML): UPDATE, DELETE, SELECT, Functions and Operators.

Unit-3
Teaching Hours:6
Querying and Retrieval
 

Data Definition Language (DDL), Constraints, Integrity constraints, Data Manipulation Language (DML): UPDATE, DELETE, SELECT, Functions and Operators.

Unit-3
Teaching Hours:6
Querying and Retrieval
 

Data Definition Language (DDL), Constraints, Integrity constraints, Data Manipulation Language (DML): UPDATE, DELETE, SELECT, Functions and Operators.

Unit-3
Teaching Hours:6
Querying and Retrieval
 

Data Definition Language (DDL), Constraints, Integrity constraints, Data Manipulation Language (DML): UPDATE, DELETE, SELECT, Functions and Operators.

Unit-3
Teaching Hours:6
Querying and Retrieval
 

Data Definition Language (DDL), Constraints, Integrity constraints, Data Manipulation Language (DML): UPDATE, DELETE, SELECT, Functions and Operators.

Unit-3
Teaching Hours:6
Querying and Retrieval
 

Data Definition Language (DDL), Constraints, Integrity constraints, Data Manipulation Language (DML): UPDATE, DELETE, SELECT, Functions and Operators.

Unit-3
Teaching Hours:6
Querying and Retrieval
 

Data Definition Language (DDL), Constraints, Integrity constraints, Data Manipulation Language (DML): UPDATE, DELETE, SELECT, Functions and Operators.

Unit-4
Teaching Hours:9
Advanced Querying
 

Grouping Functions -SELECT with ORDER BY, GROUP BY, Subqueries: Single Row-Numeric, Date, JOINs: Inner JOIN, Outer JOIN, Analytic functions

Unit-4
Teaching Hours:9
Advanced Querying
 

Grouping Functions -SELECT with ORDER BY, GROUP BY, Subqueries: Single Row-Numeric, Date, JOINs: Inner JOIN, Outer JOIN, Analytic functions

Unit-4
Teaching Hours:9
Advanced Querying
 

Grouping Functions -SELECT with ORDER BY, GROUP BY, Subqueries: Single Row-Numeric, Date, JOINs: Inner JOIN, Outer JOIN, Analytic functions

Unit-4
Teaching Hours:9
Advanced Querying
 

Grouping Functions -SELECT with ORDER BY, GROUP BY, Subqueries: Single Row-Numeric, Date, JOINs: Inner JOIN, Outer JOIN, Analytic functions

Unit-4
Teaching Hours:9
Advanced Querying
 

Grouping Functions -SELECT with ORDER BY, GROUP BY, Subqueries: Single Row-Numeric, Date, JOINs: Inner JOIN, Outer JOIN, Analytic functions

Unit-4
Teaching Hours:9
Advanced Querying
 

Grouping Functions -SELECT with ORDER BY, GROUP BY, Subqueries: Single Row-Numeric, Date, JOINs: Inner JOIN, Outer JOIN, Analytic functions

Unit-4
Teaching Hours:9
Advanced Querying
 

Grouping Functions -SELECT with ORDER BY, GROUP BY, Subqueries: Single Row-Numeric, Date, JOINs: Inner JOIN, Outer JOIN, Analytic functions

Unit-5
Teaching Hours:3
Database Management-Administration
 

Roles and Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of Transactions

 

Emerging Trends:  Self Study: Data Centers, Distributed Data Storage, Big Data- Storage and Retrieval, Web, Cloud Databases, Influence of Data Management, - Social-Media, Business, E-Commerce, Retail, Banking etc. Ethics while handling data   

Unit-5
Teaching Hours:3
Database Management-Administration
 

Roles and Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of Transactions

 

Emerging Trends:  Self Study: Data Centers, Distributed Data Storage, Big Data- Storage and Retrieval, Web, Cloud Databases, Influence of Data Management, - Social-Media, Business, E-Commerce, Retail, Banking etc. Ethics while handling data   

Unit-5
Teaching Hours:3
Database Management-Administration
 

Roles and Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of Transactions

 

Emerging Trends:  Self Study: Data Centers, Distributed Data Storage, Big Data- Storage and Retrieval, Web, Cloud Databases, Influence of Data Management, - Social-Media, Business, E-Commerce, Retail, Banking etc. Ethics while handling data   

Unit-5
Teaching Hours:3
Database Management-Administration
 

Roles and Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of Transactions

 

Emerging Trends:  Self Study: Data Centers, Distributed Data Storage, Big Data- Storage and Retrieval, Web, Cloud Databases, Influence of Data Management, - Social-Media, Business, E-Commerce, Retail, Banking etc. Ethics while handling data   

Unit-5
Teaching Hours:3
Database Management-Administration
 

Roles and Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of Transactions

 

Emerging Trends:  Self Study: Data Centers, Distributed Data Storage, Big Data- Storage and Retrieval, Web, Cloud Databases, Influence of Data Management, - Social-Media, Business, E-Commerce, Retail, Banking etc. Ethics while handling data   

Unit-5
Teaching Hours:3
Database Management-Administration
 

Roles and Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of Transactions

 

Emerging Trends:  Self Study: Data Centers, Distributed Data Storage, Big Data- Storage and Retrieval, Web, Cloud Databases, Influence of Data Management, - Social-Media, Business, E-Commerce, Retail, Banking etc. Ethics while handling data   

Unit-5
Teaching Hours:3
Database Management-Administration
 

Roles and Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of Transactions

 

Emerging Trends:  Self Study: Data Centers, Distributed Data Storage, Big Data- Storage and Retrieval, Web, Cloud Databases, Influence of Data Management, - Social-Media, Business, E-Commerce, Retail, Banking etc. Ethics while handling data   

Text Books And Reference Books:

 

Cengage eBook support- Database Systems: Design, Implementation, and Management, 13th Edition by Carlos Coronel; Steven Morris (2017)

Essential Reading / Recommended Reading

 

A, P. A., Jain, N. R., & Vasgi, B. P. (2021). Database Management System. Technical Publications.

Evaluation Pattern

*Refer to the Course Plan

MBA341F - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

This course is offered as a finance elective for the MBA programme. It develops an investment attitude and prepares students for careers in the areas of finance and investment. Students opting for finance specialization would find this course to be important as its applications can be seen while understanding financial markets.

Course Objectives: This course attempts to develop a conceptual and analytical understanding of framework of evaluating financial instruments & markets and inculcates investment intelligence in students. 

Learning Outcome

CLO1: Comprehend the functioning of securities market and its functioning from a global Perspective

CLO2: Compute risk and return of different securities

CLO3: Evaluate Capital market securities that is equity and bond

CLO4: Create optimum portfolios of different securities

CLO5: Appraise Emerging trends in the Securities markets

Unit-1
Teaching Hours:6
Introduction: The Investment Background
 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Unit-1
Teaching Hours:6
Introduction: The Investment Background
 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Unit-1
Teaching Hours:6
Introduction: The Investment Background
 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Unit-1
Teaching Hours:6
Introduction: The Investment Background
 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Unit-1
Teaching Hours:6
Introduction: The Investment Background
 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Unit-1
Teaching Hours:6
Introduction: The Investment Background
 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Unit-1
Teaching Hours:6
Introduction: The Investment Background
 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Unit-1
Teaching Hours:6
Introduction: The Investment Background
 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Unit-2
Teaching Hours:6
Risk and Return Analysis
 

Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium.

An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory

Unit-2
Teaching Hours:6
Risk and Return Analysis
 

Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium.

An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory

Unit-2
Teaching Hours:6
Risk and Return Analysis
 

Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium.

An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory

Unit-2
Teaching Hours:6
Risk and Return Analysis
 

Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium.

An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory

Unit-2
Teaching Hours:6
Risk and Return Analysis
 

Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium.

An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory

Unit-2
Teaching Hours:6
Risk and Return Analysis
 

Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium.

An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory

Unit-2
Teaching Hours:6
Risk and Return Analysis
 

Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium.

An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory

Unit-2
Teaching Hours:6
Risk and Return Analysis
 

Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium.

An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory

Unit-3
Teaching Hours:6
Asset Valuation
 

Equity Valuation Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis – Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators

Unit-3
Teaching Hours:6
Asset Valuation
 

Equity Valuation Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis – Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators

Unit-3
Teaching Hours:6
Asset Valuation
 

Equity Valuation Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis – Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators

Unit-3
Teaching Hours:6
Asset Valuation
 

Equity Valuation Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis – Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators

Unit-3
Teaching Hours:6
Asset Valuation
 

Equity Valuation Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis – Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators

Unit-3
Teaching Hours:6
Asset Valuation
 

Equity Valuation Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis – Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators

Unit-3
Teaching Hours:6
Asset Valuation
 

Equity Valuation Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis – Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators

Unit-3
Teaching Hours:6
Asset Valuation
 

Equity Valuation Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis – Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators

Unit-4
Teaching Hours:6
Portfolio Theory and Practice
 

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets;

Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models

Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation

Unit-4
Teaching Hours:6
Portfolio Theory and Practice
 

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets;

Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models

Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation

Unit-4
Teaching Hours:6
Portfolio Theory and Practice
 

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets;

Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models

Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation

Unit-4
Teaching Hours:6
Portfolio Theory and Practice
 

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets;

Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models

Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation

Unit-4
Teaching Hours:6
Portfolio Theory and Practice
 

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets;

Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models

Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation

Unit-4
Teaching Hours:6
Portfolio Theory and Practice
 

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets;

Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models

Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation

Unit-4
Teaching Hours:6
Portfolio Theory and Practice
 

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets;

Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models

Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation

Unit-4
Teaching Hours:6
Portfolio Theory and Practice
 

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets;

Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models

Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation

Unit-5
Teaching Hours:6
Portfolio revision and rebalancing strategies
 

Approaches to portfolio rebalancing, Issues in portfolio rebalancing, Frequency, Extensiveness, Transaction costs, Uses of index and futures funds, Equity Portfolio, Management Strategies, Active management, Dimensions, Optimal residual risk, Benchmark selection, Style, Types, Value, Growth, Size, Management, Rotation, Returns, Inconsistency, Style weights, Style drift, Limitations, Long-short strategies, The Treynor-Black Optimizing Model, Factor models, Contrarian strategies, Within industries, Specialized managers (e.g., REIT managers), Scope of active managers, Alpha sources, Portfolio segmentation techniques, Tracking error optimization, Setting tactical ranges, Market cap issues, Small cap portfolios, Quantitative management, Tax aware equity investing, Costs vs. Benefits of active management, Law Constrained active management, Effect of portfolio size, Passive management, Motivation, Economic impact

Unit-5
Teaching Hours:6
Portfolio revision and rebalancing strategies
 

Approaches to portfolio rebalancing, Issues in portfolio rebalancing, Frequency, Extensiveness, Transaction costs, Uses of index and futures funds, Equity Portfolio, Management Strategies, Active management, Dimensions, Optimal residual risk, Benchmark selection, Style, Types, Value, Growth, Size, Management, Rotation, Returns, Inconsistency, Style weights, Style drift, Limitations, Long-short strategies, The Treynor-Black Optimizing Model, Factor models, Contrarian strategies, Within industries, Specialized managers (e.g., REIT managers), Scope of active managers, Alpha sources, Portfolio segmentation techniques, Tracking error optimization, Setting tactical ranges, Market cap issues, Small cap portfolios, Quantitative management, Tax aware equity investing, Costs vs. Benefits of active management, Law Constrained active management, Effect of portfolio size, Passive management, Motivation, Economic impact

Unit-5
Teaching Hours:6
Portfolio revision and rebalancing strategies
 

Approaches to portfolio rebalancing, Issues in portfolio rebalancing, Frequency, Extensiveness, Transaction costs, Uses of index and futures funds, Equity Portfolio, Management Strategies, Active management, Dimensions, Optimal residual risk, Benchmark selection, Style, Types, Value, Growth, Size, Management, Rotation, Returns, Inconsistency, Style weights, Style drift, Limitations, Long-short strategies, The Treynor-Black Optimizing Model, Factor models, Contrarian strategies, Within industries, Specialized managers (e.g., REIT managers), Scope of active managers, Alpha sources, Portfolio segmentation techniques, Tracking error optimization, Setting tactical ranges, Market cap issues, Small cap portfolios, Quantitative management, Tax aware equity investing, Costs vs. Benefits of active management, Law Constrained active management, Effect of portfolio size, Passive management, Motivation, Economic impact

Unit-5
Teaching Hours:6
Portfolio revision and rebalancing strategies
 

Approaches to portfolio rebalancing, Issues in portfolio rebalancing, Frequency, Extensiveness, Transaction costs, Uses of index and futures funds, Equity Portfolio, Management Strategies, Active management, Dimensions, Optimal residual risk, Benchmark selection, Style, Types, Value, Growth, Size, Management, Rotation, Returns, Inconsistency, Style weights, Style drift, Limitations, Long-short strategies, The Treynor-Black Optimizing Model, Factor models, Contrarian strategies, Within industries, Specialized managers (e.g., REIT managers), Scope of active managers, Alpha sources, Portfolio segmentation techniques, Tracking error optimization, Setting tactical ranges, Market cap issues, Small cap portfolios, Quantitative management, Tax aware equity investing, Costs vs. Benefits of active management, Law Constrained active management, Effect of portfolio size, Passive management, Motivation, Economic impact

Unit-5
Teaching Hours:6
Portfolio revision and rebalancing strategies
 

Approaches to portfolio rebalancing, Issues in portfolio rebalancing, Frequency, Extensiveness, Transaction costs, Uses of index and futures funds, Equity Portfolio, Management Strategies, Active management, Dimensions, Optimal residual risk, Benchmark selection, Style, Types, Value, Growth, Size, Management, Rotation, Returns, Inconsistency, Style weights, Style drift, Limitations, Long-short strategies, The Treynor-Black Optimizing Model, Factor models, Contrarian strategies, Within industries, Specialized managers (e.g., REIT managers), Scope of active managers, Alpha sources, Portfolio segmentation techniques, Tracking error optimization, Setting tactical ranges, Market cap issues, Small cap portfolios, Quantitative management, Tax aware equity investing, Costs vs. Benefits of active management, Law Constrained active management, Effect of portfolio size, Passive management, Motivation, Economic impact

Unit-5
Teaching Hours:6
Portfolio revision and rebalancing strategies
 

Approaches to portfolio rebalancing, Issues in portfolio rebalancing, Frequency, Extensiveness, Transaction costs, Uses of index and futures funds, Equity Portfolio, Management Strategies, Active management, Dimensions, Optimal residual risk, Benchmark selection, Style, Types, Value, Growth, Size, Management, Rotation, Returns, Inconsistency, Style weights, Style drift, Limitations, Long-short strategies, The Treynor-Black Optimizing Model, Factor models, Contrarian strategies, Within industries, Specialized managers (e.g., REIT managers), Scope of active managers, Alpha sources, Portfolio segmentation techniques, Tracking error optimization, Setting tactical ranges, Market cap issues, Small cap portfolios, Quantitative management, Tax aware equity investing, Costs vs. Benefits of active management, Law Constrained active management, Effect of portfolio size, Passive management, Motivation, Economic impact

Unit-5
Teaching Hours:6
Portfolio revision and rebalancing strategies
 

Approaches to portfolio rebalancing, Issues in portfolio rebalancing, Frequency, Extensiveness, Transaction costs, Uses of index and futures funds, Equity Portfolio, Management Strategies, Active management, Dimensions, Optimal residual risk, Benchmark selection, Style, Types, Value, Growth, Size, Management, Rotation, Returns, Inconsistency, Style weights, Style drift, Limitations, Long-short strategies, The Treynor-Black Optimizing Model, Factor models, Contrarian strategies, Within industries, Specialized managers (e.g., REIT managers), Scope of active managers, Alpha sources, Portfolio segmentation techniques, Tracking error optimization, Setting tactical ranges, Market cap issues, Small cap portfolios, Quantitative management, Tax aware equity investing, Costs vs. Benefits of active management, Law Constrained active management, Effect of portfolio size, Passive management, Motivation, Economic impact

Unit-5
Teaching Hours:6
Portfolio revision and rebalancing strategies
 

Approaches to portfolio rebalancing, Issues in portfolio rebalancing, Frequency, Extensiveness, Transaction costs, Uses of index and futures funds, Equity Portfolio, Management Strategies, Active management, Dimensions, Optimal residual risk, Benchmark selection, Style, Types, Value, Growth, Size, Management, Rotation, Returns, Inconsistency, Style weights, Style drift, Limitations, Long-short strategies, The Treynor-Black Optimizing Model, Factor models, Contrarian strategies, Within industries, Specialized managers (e.g., REIT managers), Scope of active managers, Alpha sources, Portfolio segmentation techniques, Tracking error optimization, Setting tactical ranges, Market cap issues, Small cap portfolios, Quantitative management, Tax aware equity investing, Costs vs. Benefits of active management, Law Constrained active management, Effect of portfolio size, Passive management, Motivation, Economic impact

Text Books And Reference Books:
  1. Bodie, Kane, Marcus and Mohanty., Investments (10th ed.). Tata McGraw Hill Publications.
Essential Reading / Recommended Reading
  1. Reilly. & Brown. (2012). Analysis of Investments & Management of Portfolios (12th ed.). CENGAGE Learning.
  2. Chandra, Prasanna. (2008). Investment analysis and portfolio management. New Delhi: Tata McGraw – Hill Publications. 
  3. Fischer.,& Jordan., Security analysis and portfolio management. Prentice Hall Publications.
  4. Bhalla, V. K., Investment management, S. Chand & Co Publications.
  5. Kevin S.(2008). Security Analysis & Portfolio Management, New Delhi: PHI Learning Pvt Ltd Publications.
  6. Brealey.,& Myers., Principles of corporate finance (7th ed.). Tata McGraw Hill Publications
Evaluation Pattern

This course uses multiple pedagogies like interactive lecture, student’s discussions, mock trading, excel computations 

MBA341H - INDUSTRIAL RELATIONS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:30
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

 The course is offered as a human resource specialization subject during the third trimester. The course helps to understand the legal aspect of the Human resources in the organization in compliance angle. The course develops the awareness about the various acts and legal compliances required for smooth functioning of the organization, which is essential for all HR managers, and upcoming mangers of various organizations.

 

 

Course Objectives: This course is designed to help students of management  navigate diverse work settings more effectively and provide them with the tools to deepen their understanding of the differences around them, overcome barriers to creating inclusion, manage and communicate with people from different backgrounds, and identify and implement approaches for managing diversity.

Learning Outcome

CO1: To develop awareness on Factories Act, 1948 and Industrial Disputes Act, 1947.

CO2: To apply the Karnataka Shops and Establishments Act.

CO3: To analyze Child Labor and Contract labor regulation and abolition acts.

CO4: To verify Payment of wages act and Payment of bonus act.

CO5: To evaluate Minimum wages act, Apprentices ship act and employment exchanges act.

Unit-1
Teaching Hours:9
Factories Act, 1948.
 

Definitions, Welfare Measures under the act, Safety Measures under the act, Working hours for adults, Employment of [Young persons, Women], Annual leave with wages, Penalties and Procedures.

Unit-1
Teaching Hours:9
Karnataka Shops and Establishments Act 1961,
 

 

Activities of Karnataka Labour Welfare Board, Documents to be filed by Shops and Owners in Karnataka.  Documents to be filed for registration and its process.

Unit-1
Teaching Hours:9
Factories Act, 1948.
 

Definitions, Welfare Measures under the act, Safety Measures under the act, Working hours for adults, Employment of [Young persons, Women], Annual leave with wages, Penalties and Procedures.

Unit-1
Teaching Hours:9
Karnataka Shops and Establishments Act 1961,
 

 

Activities of Karnataka Labour Welfare Board, Documents to be filed by Shops and Owners in Karnataka.  Documents to be filed for registration and its process.

Unit-1
Teaching Hours:9
Factories Act, 1948.
 

Definitions, Welfare Measures under the act, Safety Measures under the act, Working hours for adults, Employment of [Young persons, Women], Annual leave with wages, Penalties and Procedures.

Unit-1
Teaching Hours:9
Karnataka Shops and Establishments Act 1961,
 

 

Activities of Karnataka Labour Welfare Board, Documents to be filed by Shops and Owners in Karnataka.  Documents to be filed for registration and its process.

Unit-1
Teaching Hours:9
Factories Act, 1948.
 

Definitions, Welfare Measures under the act, Safety Measures under the act, Working hours for adults, Employment of [Young persons, Women], Annual leave with wages, Penalties and Procedures.

Unit-1
Teaching Hours:9
Karnataka Shops and Establishments Act 1961,
 

 

Activities of Karnataka Labour Welfare Board, Documents to be filed by Shops and Owners in Karnataka.  Documents to be filed for registration and its process.

Unit-1
Teaching Hours:9
Factories Act, 1948.
 

Definitions, Welfare Measures under the act, Safety Measures under the act, Working hours for adults, Employment of [Young persons, Women], Annual leave with wages, Penalties and Procedures.

Unit-1
Teaching Hours:9
Karnataka Shops and Establishments Act 1961,
 

 

Activities of Karnataka Labour Welfare Board, Documents to be filed by Shops and Owners in Karnataka.  Documents to be filed for registration and its process.

Unit-1
Teaching Hours:9
Factories Act, 1948.
 

Definitions, Welfare Measures under the act, Safety Measures under the act, Working hours for adults, Employment of [Young persons, Women], Annual leave with wages, Penalties and Procedures.

Unit-1
Teaching Hours:9
Karnataka Shops and Establishments Act 1961,
 

 

Activities of Karnataka Labour Welfare Board, Documents to be filed by Shops and Owners in Karnataka.  Documents to be filed for registration and its process.

Unit-1
Teaching Hours:9
Factories Act, 1948.
 

Definitions, Welfare Measures under the act, Safety Measures under the act, Working hours for adults, Employment of [Young persons, Women], Annual leave with wages, Penalties and Procedures.

Unit-1
Teaching Hours:9
Karnataka Shops and Establishments Act 1961,
 

 

Activities of Karnataka Labour Welfare Board, Documents to be filed by Shops and Owners in Karnataka.  Documents to be filed for registration and its process.

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, lay – off, Lock Out, Retrenchment, Strike, Unfair Labour Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal.

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Ethical issues in organizations, Interpretations in acts, managing teams in compliance, communicating in liaison with different agencies for getting consent,  Compliance in the digital age and Organizational activities, which are socially responsible.

 

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, lay – off, Lock Out, Retrenchment, Strike, Unfair Labour Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal.

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Ethical issues in organizations, Interpretations in acts, managing teams in compliance, communicating in liaison with different agencies for getting consent,  Compliance in the digital age and Organizational activities, which are socially responsible.

 

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, lay – off, Lock Out, Retrenchment, Strike, Unfair Labour Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal.

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Ethical issues in organizations, Interpretations in acts, managing teams in compliance, communicating in liaison with different agencies for getting consent,  Compliance in the digital age and Organizational activities, which are socially responsible.

 

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, lay – off, Lock Out, Retrenchment, Strike, Unfair Labour Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal.

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Ethical issues in organizations, Interpretations in acts, managing teams in compliance, communicating in liaison with different agencies for getting consent,  Compliance in the digital age and Organizational activities, which are socially responsible.

 

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, lay – off, Lock Out, Retrenchment, Strike, Unfair Labour Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal.

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Ethical issues in organizations, Interpretations in acts, managing teams in compliance, communicating in liaison with different agencies for getting consent,  Compliance in the digital age and Organizational activities, which are socially responsible.

 

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, lay – off, Lock Out, Retrenchment, Strike, Unfair Labour Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal.

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Ethical issues in organizations, Interpretations in acts, managing teams in compliance, communicating in liaison with different agencies for getting consent,  Compliance in the digital age and Organizational activities, which are socially responsible.

 

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, lay – off, Lock Out, Retrenchment, Strike, Unfair Labour Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal.

Unit-2
Teaching Hours:4
Industrial Dispute Act, 1947
 

Ethical issues in organizations, Interpretations in acts, managing teams in compliance, communicating in liaison with different agencies for getting consent,  Compliance in the digital age and Organizational activities, which are socially responsible.

 

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

Objects, Definitions of [Child Labour, Employer], Prohibition of Children in Certain Occupations, Hours and periods of work, Conditions of Work, Safety .  Welfare and Health Measures for Children, Penalties if Children are Employed.

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

 

Contract labor regulation and abolition act 1970, Definitions [Contract Labor, Contractor, and Principal Employer], and Procedure for Registration of Establishment.  Licensing, Obligations of employers to provide certain amenities, payment of wages, Penalties if this act is violated.

 

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

Objects, Definitions of [Child Labour, Employer], Prohibition of Children in Certain Occupations, Hours and periods of work, Conditions of Work, Safety .  Welfare and Health Measures for Children, Penalties if Children are Employed.

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

 

Contract labor regulation and abolition act 1970, Definitions [Contract Labor, Contractor, and Principal Employer], and Procedure for Registration of Establishment.  Licensing, Obligations of employers to provide certain amenities, payment of wages, Penalties if this act is violated.

 

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

Objects, Definitions of [Child Labour, Employer], Prohibition of Children in Certain Occupations, Hours and periods of work, Conditions of Work, Safety .  Welfare and Health Measures for Children, Penalties if Children are Employed.

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

 

Contract labor regulation and abolition act 1970, Definitions [Contract Labor, Contractor, and Principal Employer], and Procedure for Registration of Establishment.  Licensing, Obligations of employers to provide certain amenities, payment of wages, Penalties if this act is violated.

 

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

Objects, Definitions of [Child Labour, Employer], Prohibition of Children in Certain Occupations, Hours and periods of work, Conditions of Work, Safety .  Welfare and Health Measures for Children, Penalties if Children are Employed.

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

 

Contract labor regulation and abolition act 1970, Definitions [Contract Labor, Contractor, and Principal Employer], and Procedure for Registration of Establishment.  Licensing, Obligations of employers to provide certain amenities, payment of wages, Penalties if this act is violated.

 

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

Objects, Definitions of [Child Labour, Employer], Prohibition of Children in Certain Occupations, Hours and periods of work, Conditions of Work, Safety .  Welfare and Health Measures for Children, Penalties if Children are Employed.

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

 

Contract labor regulation and abolition act 1970, Definitions [Contract Labor, Contractor, and Principal Employer], and Procedure for Registration of Establishment.  Licensing, Obligations of employers to provide certain amenities, payment of wages, Penalties if this act is violated.

 

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

Objects, Definitions of [Child Labour, Employer], Prohibition of Children in Certain Occupations, Hours and periods of work, Conditions of Work, Safety .  Welfare and Health Measures for Children, Penalties if Children are Employed.

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

 

Contract labor regulation and abolition act 1970, Definitions [Contract Labor, Contractor, and Principal Employer], and Procedure for Registration of Establishment.  Licensing, Obligations of employers to provide certain amenities, payment of wages, Penalties if this act is violated.

 

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

Objects, Definitions of [Child Labour, Employer], Prohibition of Children in Certain Occupations, Hours and periods of work, Conditions of Work, Safety .  Welfare and Health Measures for Children, Penalties if Children are Employed.

Unit-3
Teaching Hours:4
Child Labor Act, 1986 and Contract Labour
 

 

Contract labor regulation and abolition act 1970, Definitions [Contract Labor, Contractor, and Principal Employer], and Procedure for Registration of Establishment.  Licensing, Obligations of employers to provide certain amenities, payment of wages, Penalties if this act is violated.

 

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act
 

Bonus act 1965 -  [Definitions: Accounting year, Allocable surplus, available surplus, direct tax, employee, employer, Wage], Computation of gross profits, Computation of available surplus. Eligibility and disqualification for bonus, Minimum and Maximum Bonus, Set on Set Off of allocable surplus, Time limit for payment of bonus, Calculation , Forfeiture of Bonus and Bonus in case of New Establishments, Penalties

 

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act 7.5 Hours
 

Payment of wages act, 1948

 

[Definitions: Industrial Establishment, Wages], Responsibility, Time and deductions for payment of wages, Recovery of Amount. Appeals, Conditions where attachment of property can be made, Penalties.

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act
 

Bonus act 1965 -  [Definitions: Accounting year, Allocable surplus, available surplus, direct tax, employee, employer, Wage], Computation of gross profits, Computation of available surplus. Eligibility and disqualification for bonus, Minimum and Maximum Bonus, Set on Set Off of allocable surplus, Time limit for payment of bonus, Calculation , Forfeiture of Bonus and Bonus in case of New Establishments, Penalties

 

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act 7.5 Hours
 

Payment of wages act, 1948

 

[Definitions: Industrial Establishment, Wages], Responsibility, Time and deductions for payment of wages, Recovery of Amount. Appeals, Conditions where attachment of property can be made, Penalties.

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act
 

Bonus act 1965 -  [Definitions: Accounting year, Allocable surplus, available surplus, direct tax, employee, employer, Wage], Computation of gross profits, Computation of available surplus. Eligibility and disqualification for bonus, Minimum and Maximum Bonus, Set on Set Off of allocable surplus, Time limit for payment of bonus, Calculation , Forfeiture of Bonus and Bonus in case of New Establishments, Penalties

 

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act 7.5 Hours
 

Payment of wages act, 1948

 

[Definitions: Industrial Establishment, Wages], Responsibility, Time and deductions for payment of wages, Recovery of Amount. Appeals, Conditions where attachment of property can be made, Penalties.

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act
 

Bonus act 1965 -  [Definitions: Accounting year, Allocable surplus, available surplus, direct tax, employee, employer, Wage], Computation of gross profits, Computation of available surplus. Eligibility and disqualification for bonus, Minimum and Maximum Bonus, Set on Set Off of allocable surplus, Time limit for payment of bonus, Calculation , Forfeiture of Bonus and Bonus in case of New Establishments, Penalties

 

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act 7.5 Hours
 

Payment of wages act, 1948

 

[Definitions: Industrial Establishment, Wages], Responsibility, Time and deductions for payment of wages, Recovery of Amount. Appeals, Conditions where attachment of property can be made, Penalties.

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act
 

Bonus act 1965 -  [Definitions: Accounting year, Allocable surplus, available surplus, direct tax, employee, employer, Wage], Computation of gross profits, Computation of available surplus. Eligibility and disqualification for bonus, Minimum and Maximum Bonus, Set on Set Off of allocable surplus, Time limit for payment of bonus, Calculation , Forfeiture of Bonus and Bonus in case of New Establishments, Penalties

 

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act 7.5 Hours
 

Payment of wages act, 1948

 

[Definitions: Industrial Establishment, Wages], Responsibility, Time and deductions for payment of wages, Recovery of Amount. Appeals, Conditions where attachment of property can be made, Penalties.

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act
 

Bonus act 1965 -  [Definitions: Accounting year, Allocable surplus, available surplus, direct tax, employee, employer, Wage], Computation of gross profits, Computation of available surplus. Eligibility and disqualification for bonus, Minimum and Maximum Bonus, Set on Set Off of allocable surplus, Time limit for payment of bonus, Calculation , Forfeiture of Bonus and Bonus in case of New Establishments, Penalties

 

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act 7.5 Hours
 

Payment of wages act, 1948

 

[Definitions: Industrial Establishment, Wages], Responsibility, Time and deductions for payment of wages, Recovery of Amount. Appeals, Conditions where attachment of property can be made, Penalties.

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act
 

Bonus act 1965 -  [Definitions: Accounting year, Allocable surplus, available surplus, direct tax, employee, employer, Wage], Computation of gross profits, Computation of available surplus. Eligibility and disqualification for bonus, Minimum and Maximum Bonus, Set on Set Off of allocable surplus, Time limit for payment of bonus, Calculation , Forfeiture of Bonus and Bonus in case of New Establishments, Penalties

 

Unit-4
Teaching Hours:5
Payment of wages act, 1948, Bonus Act 7.5 Hours
 

Payment of wages act, 1948

 

[Definitions: Industrial Establishment, Wages], Responsibility, Time and deductions for payment of wages, Recovery of Amount. Appeals, Conditions where attachment of property can be made, Penalties.

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices ActT
 

B.Definitions [ Scope of the act, Apprentice, Designated trade, Graduate or technician apprentice], Qualifications for being engaged as an apprentice, Contract of apprentice, minor as an apprentice, Number of apprentices, Period of training, Termination, Obligations of employer regarding hours of work, safety and health measures, Penalties.

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices Act
 

Minimum Wages Act 1948

A.Objectives, Definitions [ Adolescent, Child, Competent authority, Cost of living index, Employer, Wages, Employee], Fixation and revision of wages, Procedure and fixing of minimum rate of wages, Advisory Board and Central Board, Safeguards in payment of minimum wages, Acts implementation, Exemption in certain cases, Powers of governments.

 

Apprentices act 1961

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices ActT
 

B.Definitions [ Scope of the act, Apprentice, Designated trade, Graduate or technician apprentice], Qualifications for being engaged as an apprentice, Contract of apprentice, minor as an apprentice, Number of apprentices, Period of training, Termination, Obligations of employer regarding hours of work, safety and health measures, Penalties.

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices Act
 

Minimum Wages Act 1948

A.Objectives, Definitions [ Adolescent, Child, Competent authority, Cost of living index, Employer, Wages, Employee], Fixation and revision of wages, Procedure and fixing of minimum rate of wages, Advisory Board and Central Board, Safeguards in payment of minimum wages, Acts implementation, Exemption in certain cases, Powers of governments.

 

Apprentices act 1961

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices ActT
 

B.Definitions [ Scope of the act, Apprentice, Designated trade, Graduate or technician apprentice], Qualifications for being engaged as an apprentice, Contract of apprentice, minor as an apprentice, Number of apprentices, Period of training, Termination, Obligations of employer regarding hours of work, safety and health measures, Penalties.

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices Act
 

Minimum Wages Act 1948

A.Objectives, Definitions [ Adolescent, Child, Competent authority, Cost of living index, Employer, Wages, Employee], Fixation and revision of wages, Procedure and fixing of minimum rate of wages, Advisory Board and Central Board, Safeguards in payment of minimum wages, Acts implementation, Exemption in certain cases, Powers of governments.

 

Apprentices act 1961

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices ActT
 

B.Definitions [ Scope of the act, Apprentice, Designated trade, Graduate or technician apprentice], Qualifications for being engaged as an apprentice, Contract of apprentice, minor as an apprentice, Number of apprentices, Period of training, Termination, Obligations of employer regarding hours of work, safety and health measures, Penalties.

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices Act
 

Minimum Wages Act 1948

A.Objectives, Definitions [ Adolescent, Child, Competent authority, Cost of living index, Employer, Wages, Employee], Fixation and revision of wages, Procedure and fixing of minimum rate of wages, Advisory Board and Central Board, Safeguards in payment of minimum wages, Acts implementation, Exemption in certain cases, Powers of governments.

 

Apprentices act 1961

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices ActT
 

B.Definitions [ Scope of the act, Apprentice, Designated trade, Graduate or technician apprentice], Qualifications for being engaged as an apprentice, Contract of apprentice, minor as an apprentice, Number of apprentices, Period of training, Termination, Obligations of employer regarding hours of work, safety and health measures, Penalties.

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices Act
 

Minimum Wages Act 1948

A.Objectives, Definitions [ Adolescent, Child, Competent authority, Cost of living index, Employer, Wages, Employee], Fixation and revision of wages, Procedure and fixing of minimum rate of wages, Advisory Board and Central Board, Safeguards in payment of minimum wages, Acts implementation, Exemption in certain cases, Powers of governments.

 

Apprentices act 1961

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices ActT
 

B.Definitions [ Scope of the act, Apprentice, Designated trade, Graduate or technician apprentice], Qualifications for being engaged as an apprentice, Contract of apprentice, minor as an apprentice, Number of apprentices, Period of training, Termination, Obligations of employer regarding hours of work, safety and health measures, Penalties.

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices Act
 

Minimum Wages Act 1948

A.Objectives, Definitions [ Adolescent, Child, Competent authority, Cost of living index, Employer, Wages, Employee], Fixation and revision of wages, Procedure and fixing of minimum rate of wages, Advisory Board and Central Board, Safeguards in payment of minimum wages, Acts implementation, Exemption in certain cases, Powers of governments.

 

Apprentices act 1961

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices ActT
 

B.Definitions [ Scope of the act, Apprentice, Designated trade, Graduate or technician apprentice], Qualifications for being engaged as an apprentice, Contract of apprentice, minor as an apprentice, Number of apprentices, Period of training, Termination, Obligations of employer regarding hours of work, safety and health measures, Penalties.

Unit-5
Teaching Hours:8
Unit V Minimum Wages Act 1948 and Apprentices Act
 

Minimum Wages Act 1948

A.Objectives, Definitions [ Adolescent, Child, Competent authority, Cost of living index, Employer, Wages, Employee], Fixation and revision of wages, Procedure and fixing of minimum rate of wages, Advisory Board and Central Board, Safeguards in payment of minimum wages, Acts implementation, Exemption in certain cases, Powers of governments.

 

Apprentices act 1961

Text Books And Reference Books:

1. Kapoor N.D. (2018). Elements of industrial law (15th ed.). New Delhi: Sultan Chand & Sons.

 

2. Kumar, H.L. (2018). Labor Laws Everybody should know (12th ed.). New Delhi: Universal Law Publishing Co. Pvt Ltd.

Essential Reading / Recommended Reading

Sarma A.M., (2018). Industrial Relations and Labour Laws (4th ed.). Mumbai: Himalaya Publishing House.

PADHI, P. (2019). Labour and industrial laws (4th ed.). PHI Learning Pvt.

Srivastava, S. (2020). Employee relations and labour laws (for MBA). Shanti Publication.


Evaluation Pattern

As per to the course plan

MBA341L - QUALITY MANAGEMENT SYSTEMS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered as a functional core course in the third trimester to LOS students. This course emphasizes the importance of total quality management in all areas of business and organizations. Students develop and specialize on the various approaches to quality and problem-solving methodology using quality tools. This course includes emerging trends like data driven quality, use of disruptive technology and non-invasive quality management. Students apply the concepts of continuous improvement and understand the importance of organizational learning as a process driven outcome.

Course Objectives: 

At the end of the course, students should be able:

  1. To understand foundation concepts of TQM
  2. To analyse the implementation of Cost of Quality / Cost of Poor Quality for strategic planning.
  3. To appraise the business implications of implementation of TQM
  4. To explore qualitative and quantitative tools for quality management.
  5. To organizational learning frameworks for continuous improvement of business processes

Learning Outcome

CO1: Understand the foundational concepts and current industry practices in Total Quality Management (TQM).

CO2: Analyse cost of quality in real life business scenarios for system improvement and strategic planning.

CO3: Analyse the strategic implications of TQM for effective decision making in real life business scenarios.

CO4: Examine qualitative and quantitative tools for quality management.

CO5: Apply organizational learning frameworks for continuous improvement of business processes

Unit-1
Teaching Hours:4
Introduction to Quality
 

Importance of Quality – history - dimensions of quality – Total Quality principles. Quality Philosophies: Deming 14 Points to transform business; Juran Trilogy; Crosby Zero Defects; Ishikawa quality circles, customer supplier relationship; Taguchi Loss function. Kaizen as a function of Quality; TQM framework – awareness, defining quality and obstacles.

Unit-1
Teaching Hours:4
Introduction to Quality
 

Importance of Quality – history - dimensions of quality – Total Quality principles. Quality Philosophies: Deming 14 Points to transform business; Juran Trilogy; Crosby Zero Defects; Ishikawa quality circles, customer supplier relationship; Taguchi Loss function. Kaizen as a function of Quality; TQM framework – awareness, defining quality and obstacles.

Unit-1
Teaching Hours:4
Introduction to Quality
 

Importance of Quality – history - dimensions of quality – Total Quality principles. Quality Philosophies: Deming 14 Points to transform business; Juran Trilogy; Crosby Zero Defects; Ishikawa quality circles, customer supplier relationship; Taguchi Loss function. Kaizen as a function of Quality; TQM framework – awareness, defining quality and obstacles.

Unit-1
Teaching Hours:4
Introduction to Quality
 

Importance of Quality – history - dimensions of quality – Total Quality principles. Quality Philosophies: Deming 14 Points to transform business; Juran Trilogy; Crosby Zero Defects; Ishikawa quality circles, customer supplier relationship; Taguchi Loss function. Kaizen as a function of Quality; TQM framework – awareness, defining quality and obstacles.

Unit-1
Teaching Hours:4
Introduction to Quality
 

Importance of Quality – history - dimensions of quality – Total Quality principles. Quality Philosophies: Deming 14 Points to transform business; Juran Trilogy; Crosby Zero Defects; Ishikawa quality circles, customer supplier relationship; Taguchi Loss function. Kaizen as a function of Quality; TQM framework – awareness, defining quality and obstacles.

Unit-2
Teaching Hours:3
Cost of Quality
 

Cost of Quality - Discretionary Cost: - Prevention – Appraisal - Consequential Cost: Internal Failure - External Failure.  Target Costing, Quality and differentiation strategies, quality - strategic planning. COPQ- Cost of Poor Quality, Warranty Claims/ Field Returns and Management.

Unit-2
Teaching Hours:3
Cost of Quality
 

Cost of Quality - Discretionary Cost: - Prevention – Appraisal - Consequential Cost: Internal Failure - External Failure.  Target Costing, Quality and differentiation strategies, quality - strategic planning. COPQ- Cost of Poor Quality, Warranty Claims/ Field Returns and Management.

Unit-2
Teaching Hours:3
Cost of Quality
 

Cost of Quality - Discretionary Cost: - Prevention – Appraisal - Consequential Cost: Internal Failure - External Failure.  Target Costing, Quality and differentiation strategies, quality - strategic planning. COPQ- Cost of Poor Quality, Warranty Claims/ Field Returns and Management.

Unit-2
Teaching Hours:3
Cost of Quality
 

Cost of Quality - Discretionary Cost: - Prevention – Appraisal - Consequential Cost: Internal Failure - External Failure.  Target Costing, Quality and differentiation strategies, quality - strategic planning. COPQ- Cost of Poor Quality, Warranty Claims/ Field Returns and Management.

Unit-2
Teaching Hours:3
Cost of Quality
 

Cost of Quality - Discretionary Cost: - Prevention – Appraisal - Consequential Cost: Internal Failure - External Failure.  Target Costing, Quality and differentiation strategies, quality - strategic planning. COPQ- Cost of Poor Quality, Warranty Claims/ Field Returns and Management.

Unit-3
Teaching Hours:8
Quality Frameworks, Teamwork and Leadership
 

Management tools for quality, tools for Quality planning. Process Design & Control. Quality Circles, ISO 9001, ISO 14001, ISO TS 16949. Malcolm Baldridge Award – criteria for performance excellence. Comparing Baldridge, ISO 9001 and Six Sigma. TQM in Education. Fitness Levels of Quality. Customer Satisfaction Levels, Company Integration on Customer satisfaction, Customer Focus: Work Concept Changes. Stages of Customer Focus. Customer Concerns, Kano Model and Value function

Importance of teams in Total Quality Ethical values in Quality. Implementing TQM - culture change required. Establishment of (EQC) Effective Quality Communication system. Manpower Training. “Genchi Gembutsu” concept – Go and See actual to understand Quality. Sustainability in TQM.

Unit-3
Teaching Hours:8
Quality Frameworks, Teamwork and Leadership
 

Management tools for quality, tools for Quality planning. Process Design & Control. Quality Circles, ISO 9001, ISO 14001, ISO TS 16949. Malcolm Baldridge Award – criteria for performance excellence. Comparing Baldridge, ISO 9001 and Six Sigma. TQM in Education. Fitness Levels of Quality. Customer Satisfaction Levels, Company Integration on Customer satisfaction, Customer Focus: Work Concept Changes. Stages of Customer Focus. Customer Concerns, Kano Model and Value function

Importance of teams in Total Quality Ethical values in Quality. Implementing TQM - culture change required. Establishment of (EQC) Effective Quality Communication system. Manpower Training. “Genchi Gembutsu” concept – Go and See actual to understand Quality. Sustainability in TQM.

Unit-3
Teaching Hours:8
Quality Frameworks, Teamwork and Leadership
 

Management tools for quality, tools for Quality planning. Process Design & Control. Quality Circles, ISO 9001, ISO 14001, ISO TS 16949. Malcolm Baldridge Award – criteria for performance excellence. Comparing Baldridge, ISO 9001 and Six Sigma. TQM in Education. Fitness Levels of Quality. Customer Satisfaction Levels, Company Integration on Customer satisfaction, Customer Focus: Work Concept Changes. Stages of Customer Focus. Customer Concerns, Kano Model and Value function

Importance of teams in Total Quality Ethical values in Quality. Implementing TQM - culture change required. Establishment of (EQC) Effective Quality Communication system. Manpower Training. “Genchi Gembutsu” concept – Go and See actual to understand Quality. Sustainability in TQM.

Unit-3
Teaching Hours:8
Quality Frameworks, Teamwork and Leadership
 

Management tools for quality, tools for Quality planning. Process Design & Control. Quality Circles, ISO 9001, ISO 14001, ISO TS 16949. Malcolm Baldridge Award – criteria for performance excellence. Comparing Baldridge, ISO 9001 and Six Sigma. TQM in Education. Fitness Levels of Quality. Customer Satisfaction Levels, Company Integration on Customer satisfaction, Customer Focus: Work Concept Changes. Stages of Customer Focus. Customer Concerns, Kano Model and Value function

Importance of teams in Total Quality Ethical values in Quality. Implementing TQM - culture change required. Establishment of (EQC) Effective Quality Communication system. Manpower Training. “Genchi Gembutsu” concept – Go and See actual to understand Quality. Sustainability in TQM.

Unit-3
Teaching Hours:8
Quality Frameworks, Teamwork and Leadership
 

Management tools for quality, tools for Quality planning. Process Design & Control. Quality Circles, ISO 9001, ISO 14001, ISO TS 16949. Malcolm Baldridge Award – criteria for performance excellence. Comparing Baldridge, ISO 9001 and Six Sigma. TQM in Education. Fitness Levels of Quality. Customer Satisfaction Levels, Company Integration on Customer satisfaction, Customer Focus: Work Concept Changes. Stages of Customer Focus. Customer Concerns, Kano Model and Value function

Importance of teams in Total Quality Ethical values in Quality. Implementing TQM - culture change required. Establishment of (EQC) Effective Quality Communication system. Manpower Training. “Genchi Gembutsu” concept – Go and See actual to understand Quality. Sustainability in TQM.

Unit-4
Teaching Hours:8
Quality Management Tools and Techniques
 

Benchmarking, Quality Function Deployment, Quality by Design, FMEA, TPM, SPC, Six Sigma, Zero defect inbuilt quality, Product quality design, eQMS - Data driven quality management and quality insights, Digital Twin, Non-invasive quality management, Vendor assessment and certification, GAP Model for Service Quality.

Unit-4
Teaching Hours:8
Quality Management Tools and Techniques
 

Benchmarking, Quality Function Deployment, Quality by Design, FMEA, TPM, SPC, Six Sigma, Zero defect inbuilt quality, Product quality design, eQMS - Data driven quality management and quality insights, Digital Twin, Non-invasive quality management, Vendor assessment and certification, GAP Model for Service Quality.

Unit-4
Teaching Hours:8
Quality Management Tools and Techniques
 

Benchmarking, Quality Function Deployment, Quality by Design, FMEA, TPM, SPC, Six Sigma, Zero defect inbuilt quality, Product quality design, eQMS - Data driven quality management and quality insights, Digital Twin, Non-invasive quality management, Vendor assessment and certification, GAP Model for Service Quality.

Unit-4
Teaching Hours:8
Quality Management Tools and Techniques
 

Benchmarking, Quality Function Deployment, Quality by Design, FMEA, TPM, SPC, Six Sigma, Zero defect inbuilt quality, Product quality design, eQMS - Data driven quality management and quality insights, Digital Twin, Non-invasive quality management, Vendor assessment and certification, GAP Model for Service Quality.

Unit-4
Teaching Hours:8
Quality Management Tools and Techniques
 

Benchmarking, Quality Function Deployment, Quality by Design, FMEA, TPM, SPC, Six Sigma, Zero defect inbuilt quality, Product quality design, eQMS - Data driven quality management and quality insights, Digital Twin, Non-invasive quality management, Vendor assessment and certification, GAP Model for Service Quality.

Unit-5
Teaching Hours:7
Continuous Improvement and Organizational Learning
 

Continuous improvement by process, PDSA/PDCA cycle for improvement, types of problems, problem solving method, problem solving frameworks and tools. Individual learning, team learning, organizational learning.  Hoshin Management concepts of participation & improvement.     

Unit-5
Teaching Hours:7
Continuous Improvement and Organizational Learning
 

Continuous improvement by process, PDSA/PDCA cycle for improvement, types of problems, problem solving method, problem solving frameworks and tools. Individual learning, team learning, organizational learning.  Hoshin Management concepts of participation & improvement.     

Unit-5
Teaching Hours:7
Continuous Improvement and Organizational Learning
 

Continuous improvement by process, PDSA/PDCA cycle for improvement, types of problems, problem solving method, problem solving frameworks and tools. Individual learning, team learning, organizational learning.  Hoshin Management concepts of participation & improvement.     

Unit-5
Teaching Hours:7
Continuous Improvement and Organizational Learning
 

Continuous improvement by process, PDSA/PDCA cycle for improvement, types of problems, problem solving method, problem solving frameworks and tools. Individual learning, team learning, organizational learning.  Hoshin Management concepts of participation & improvement.     

Unit-5
Teaching Hours:7
Continuous Improvement and Organizational Learning
 

Continuous improvement by process, PDSA/PDCA cycle for improvement, types of problems, problem solving method, problem solving frameworks and tools. Individual learning, team learning, organizational learning.  Hoshin Management concepts of participation & improvement.     

Text Books And Reference Books:

Besterfield, D. H, & Besterfield, M.C., et al. (2018). Total Quality Management. 5th Edition, Pearson Publications.

Essential Reading / Recommended Reading
  1. Bedi, K. (2010). Quality Management. New Delhi: Oxford Press Publications.
  2. Bhatt, S. (2007). Total Quality Management. New Delhi: Himalaya Publications. 
  3. Evans, J. R. (2012). Quality & Performance Excellence - management, organization and strategy. New Delhi: Cengage Learning 6th Edition
  4. Shoji Shiba & David Walden (2007). Four Practical Revolutions in Management. Productivity Press  
Evaluation Pattern

*As per to the course plan.

MBA341M - SALES AND DISTRIBUTION MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is offered as a core course in third trimester with 3 credits. This course is designed to expose the students to the concepts, and principles of both Sales and Distribution Management and to develop the necessary skills among the students to effectively sell and distribute products while managing the sales force effectively.

Course Objective: 

At the end of the course, students should be able:

  1. Classify different selling approaches and execute sales deals. with efficiency and Effectiveness.
  2.  Explain sales forecast methods, territory management, permanent journey plan, annual operating plans and set sales targets and manage quota. 
  3. Analyse the concept of Marketing channel design and structure and its overall impact on marketing mix strategy in decision making. 
  4. Appraise the concept of Channel power, relationship and channel economics and its impact on “Go to market strategy.
  5. Explain the concept of sales force motivation, productivity and performance.

Learning Outcome

CO1: Explain the importance of sales management dimensions including sales structure, market potential estimation and forecasting.

CO2: Construct templates on Territory management, permanent journey plan, annual operating plans and set sales targets and manage quota.

CO3: Appoint right channel members who would meet organizational goals.

CO4: Develop and orchestrate effective marketing mix for various channel types.

CO5: Demonstrate higher levels of selling and distribution skills

Unit-1
Teaching Hours:6
Sales Management
 

Nature and importance of sales management, Dimensions of sales management.         

Estimating market potential and forecasting sales: Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques.                                                 

Organizing the sales force -- Nature and characteristics, Basic types of organization, Specialization within sales department.

Selling process: Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting. Sales Approach, Diagnosis and Solution generation. 

Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and method.

Closing call: Types of sales closures.  

Unit-1
Teaching Hours:6
Sales Management
 

Nature and importance of sales management, Dimensions of sales management.         

Estimating market potential and forecasting sales: Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques.                                                 

Organizing the sales force -- Nature and characteristics, Basic types of organization, Specialization within sales department.

Selling process: Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting. Sales Approach, Diagnosis and Solution generation. 

Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and method.

Closing call: Types of sales closures.  

Unit-1
Teaching Hours:6
Sales Management
 

Nature and importance of sales management, Dimensions of sales management.         

Estimating market potential and forecasting sales: Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques.                                                 

Organizing the sales force -- Nature and characteristics, Basic types of organization, Specialization within sales department.

Selling process: Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting. Sales Approach, Diagnosis and Solution generation. 

Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and method.

Closing call: Types of sales closures.  

Unit-1
Teaching Hours:6
Sales Management
 

Nature and importance of sales management, Dimensions of sales management.         

Estimating market potential and forecasting sales: Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques.                                                 

Organizing the sales force -- Nature and characteristics, Basic types of organization, Specialization within sales department.

Selling process: Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting. Sales Approach, Diagnosis and Solution generation. 

Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and method.

Closing call: Types of sales closures.  

Unit-1
Teaching Hours:6
Sales Management
 

Nature and importance of sales management, Dimensions of sales management.         

Estimating market potential and forecasting sales: Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques.                                                 

Organizing the sales force -- Nature and characteristics, Basic types of organization, Specialization within sales department.

Selling process: Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting. Sales Approach, Diagnosis and Solution generation. 

Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and method.

Closing call: Types of sales closures.  

Unit-1
Teaching Hours:6
Sales Management
 

Nature and importance of sales management, Dimensions of sales management.         

Estimating market potential and forecasting sales: Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques.                                                 

Organizing the sales force -- Nature and characteristics, Basic types of organization, Specialization within sales department.

Selling process: Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting. Sales Approach, Diagnosis and Solution generation. 

Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and method.

Closing call: Types of sales closures.  

Unit-1
Teaching Hours:6
Sales Management
 

Nature and importance of sales management, Dimensions of sales management.         

Estimating market potential and forecasting sales: Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques.                                                 

Organizing the sales force -- Nature and characteristics, Basic types of organization, Specialization within sales department.

Selling process: Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting. Sales Approach, Diagnosis and Solution generation. 

Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and method.

Closing call: Types of sales closures.  

Unit-2
Teaching Hours:9
Management of the Sales Force
 

Sales Force Staffing Process: The planning phase, The recruiting phase, The selection phase– Hiring and assimilation Phase.  

Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling

Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan.

Restructuring quotas due to changes in organization, product portfolio, and geographical coverage.

Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity.

Unit-2
Teaching Hours:9
Management of the Sales Force
 

Sales Force Staffing Process: The planning phase, The recruiting phase, The selection phase– Hiring and assimilation Phase.  

Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling

Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan.

Restructuring quotas due to changes in organization, product portfolio, and geographical coverage.

Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity.

Unit-2
Teaching Hours:9
Management of the Sales Force
 

Sales Force Staffing Process: The planning phase, The recruiting phase, The selection phase– Hiring and assimilation Phase.  

Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling

Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan.

Restructuring quotas due to changes in organization, product portfolio, and geographical coverage.

Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity.

Unit-2
Teaching Hours:9
Management of the Sales Force
 

Sales Force Staffing Process: The planning phase, The recruiting phase, The selection phase– Hiring and assimilation Phase.  

Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling

Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan.

Restructuring quotas due to changes in organization, product portfolio, and geographical coverage.

Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity.

Unit-2
Teaching Hours:9
Management of the Sales Force
 

Sales Force Staffing Process: The planning phase, The recruiting phase, The selection phase– Hiring and assimilation Phase.  

Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling

Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan.

Restructuring quotas due to changes in organization, product portfolio, and geographical coverage.

Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity.

Unit-2
Teaching Hours:9
Management of the Sales Force
 

Sales Force Staffing Process: The planning phase, The recruiting phase, The selection phase– Hiring and assimilation Phase.  

Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling

Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan.

Restructuring quotas due to changes in organization, product portfolio, and geographical coverage.

Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity.

Unit-2
Teaching Hours:9
Management of the Sales Force
 

Sales Force Staffing Process: The planning phase, The recruiting phase, The selection phase– Hiring and assimilation Phase.  

Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling

Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan.

Restructuring quotas due to changes in organization, product portfolio, and geographical coverage.

Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity.

Unit-3
Teaching Hours:6
Developing the Marketing Channel
 

Strategy in Marketing Channels: Marketing Channel Strategy and the Role of Distribution in Corporate Objectives and Strategy, Marketing Channel Strategy and the Marketing Mix. 

Designing the Marketing Channels: What is Channel Design, Who Engages in Channel Design, A Paradigm of the Channel Design Decision, the Phases of Channel Design. “Go to Market” with Multiple Channels.

Selecting the Channel Members: Channel member Selection and Channel Design, The Selection Process, finding prospective channel members, Applying Selection criteria, securing the Channel members

Unit-3
Teaching Hours:6
Developing the Marketing Channel
 

Strategy in Marketing Channels: Marketing Channel Strategy and the Role of Distribution in Corporate Objectives and Strategy, Marketing Channel Strategy and the Marketing Mix. 

Designing the Marketing Channels: What is Channel Design, Who Engages in Channel Design, A Paradigm of the Channel Design Decision, the Phases of Channel Design. “Go to Market” with Multiple Channels.

Selecting the Channel Members: Channel member Selection and Channel Design, The Selection Process, finding prospective channel members, Applying Selection criteria, securing the Channel members

Unit-3
Teaching Hours:6
Developing the Marketing Channel
 

Strategy in Marketing Channels: Marketing Channel Strategy and the Role of Distribution in Corporate Objectives and Strategy, Marketing Channel Strategy and the Marketing Mix. 

Designing the Marketing Channels: What is Channel Design, Who Engages in Channel Design, A Paradigm of the Channel Design Decision, the Phases of Channel Design. “Go to Market” with Multiple Channels.

Selecting the Channel Members: Channel member Selection and Channel Design, The Selection Process, finding prospective channel members, Applying Selection criteria, securing the Channel members

Unit-3
Teaching Hours:6
Developing the Marketing Channel
 

Strategy in Marketing Channels: Marketing Channel Strategy and the Role of Distribution in Corporate Objectives and Strategy, Marketing Channel Strategy and the Marketing Mix. 

Designing the Marketing Channels: What is Channel Design, Who Engages in Channel Design, A Paradigm of the Channel Design Decision, the Phases of Channel Design. “Go to Market” with Multiple Channels.

Selecting the Channel Members: Channel member Selection and Channel Design, The Selection Process, finding prospective channel members, Applying Selection criteria, securing the Channel members

Unit-3
Teaching Hours:6
Developing the Marketing Channel
 

Strategy in Marketing Channels: Marketing Channel Strategy and the Role of Distribution in Corporate Objectives and Strategy, Marketing Channel Strategy and the Marketing Mix. 

Designing the Marketing Channels: What is Channel Design, Who Engages in Channel Design, A Paradigm of the Channel Design Decision, the Phases of Channel Design. “Go to Market” with Multiple Channels.

Selecting the Channel Members: Channel member Selection and Channel Design, The Selection Process, finding prospective channel members, Applying Selection criteria, securing the Channel members

Unit-3
Teaching Hours:6
Developing the Marketing Channel
 

Strategy in Marketing Channels: Marketing Channel Strategy and the Role of Distribution in Corporate Objectives and Strategy, Marketing Channel Strategy and the Marketing Mix. 

Designing the Marketing Channels: What is Channel Design, Who Engages in Channel Design, A Paradigm of the Channel Design Decision, the Phases of Channel Design. “Go to Market” with Multiple Channels.

Selecting the Channel Members: Channel member Selection and Channel Design, The Selection Process, finding prospective channel members, Applying Selection criteria, securing the Channel members

Unit-3
Teaching Hours:6
Developing the Marketing Channel
 

Strategy in Marketing Channels: Marketing Channel Strategy and the Role of Distribution in Corporate Objectives and Strategy, Marketing Channel Strategy and the Marketing Mix. 

Designing the Marketing Channels: What is Channel Design, Who Engages in Channel Design, A Paradigm of the Channel Design Decision, the Phases of Channel Design. “Go to Market” with Multiple Channels.

Selecting the Channel Members: Channel member Selection and Channel Design, The Selection Process, finding prospective channel members, Applying Selection criteria, securing the Channel members

Unit-4
Teaching Hours:9
Managing the Marketing Channel
 

Motivating the Channel Members: Finding out the needs and Problems of Channel Members, Offering Support to Channel Members, Providing Leadership to Motivate Channel Members.

Product Issues in Channel Management: New Product Planning and Channel Management, the Product Life Cycle and Channel Management, Strategic Product Management and Channel Management, Trading Down, Trading Up, and Channel Management

Pricing Issues in Channel Management: Anatomy of Channel Pricing Structure, Guidelines for Developing Effective Channel Pricing Strategies, Other Issues in Channel Pricing (Free Riding, Grey Markets).

Promoting through the Marketing Channel: Promotional Strategies and Channel Member Cooperation, Basic Push Promotional Strategies in Marketing channels, Bait and Switch, Consignment Selling, “Kinder and Gentler” Push Promotion Strategies in Marketing, Breakeven Analysis for “Free Schemes” in Channel Promotions. 

Evaluating Channel Member Performance: Factors Affecting scope and frequency of Evaluations, Performance Evaluation versus Day-to-Day Monitoring, Channel Member Performance Audit.

Unit-4
Teaching Hours:9
Managing the Marketing Channel
 

Motivating the Channel Members: Finding out the needs and Problems of Channel Members, Offering Support to Channel Members, Providing Leadership to Motivate Channel Members.

Product Issues in Channel Management: New Product Planning and Channel Management, the Product Life Cycle and Channel Management, Strategic Product Management and Channel Management, Trading Down, Trading Up, and Channel Management

Pricing Issues in Channel Management: Anatomy of Channel Pricing Structure, Guidelines for Developing Effective Channel Pricing Strategies, Other Issues in Channel Pricing (Free Riding, Grey Markets).

Promoting through the Marketing Channel: Promotional Strategies and Channel Member Cooperation, Basic Push Promotional Strategies in Marketing channels, Bait and Switch, Consignment Selling, “Kinder and Gentler” Push Promotion Strategies in Marketing, Breakeven Analysis for “Free Schemes” in Channel Promotions. 

Evaluating Channel Member Performance: Factors Affecting scope and frequency of Evaluations, Performance Evaluation versus Day-to-Day Monitoring, Channel Member Performance Audit.

Unit-4
Teaching Hours:9
Managing the Marketing Channel
 

Motivating the Channel Members: Finding out the needs and Problems of Channel Members, Offering Support to Channel Members, Providing Leadership to Motivate Channel Members.

Product Issues in Channel Management: New Product Planning and Channel Management, the Product Life Cycle and Channel Management, Strategic Product Management and Channel Management, Trading Down, Trading Up, and Channel Management

Pricing Issues in Channel Management: Anatomy of Channel Pricing Structure, Guidelines for Developing Effective Channel Pricing Strategies, Other Issues in Channel Pricing (Free Riding, Grey Markets).

Promoting through the Marketing Channel: Promotional Strategies and Channel Member Cooperation, Basic Push Promotional Strategies in Marketing channels, Bait and Switch, Consignment Selling, “Kinder and Gentler” Push Promotion Strategies in Marketing, Breakeven Analysis for “Free Schemes” in Channel Promotions. 

Evaluating Channel Member Performance: Factors Affecting scope and frequency of Evaluations, Performance Evaluation versus Day-to-Day Monitoring, Channel Member Performance Audit.

Unit-4
Teaching Hours:9
Managing the Marketing Channel
 

Motivating the Channel Members: Finding out the needs and Problems of Channel Members, Offering Support to Channel Members, Providing Leadership to Motivate Channel Members.

Product Issues in Channel Management: New Product Planning and Channel Management, the Product Life Cycle and Channel Management, Strategic Product Management and Channel Management, Trading Down, Trading Up, and Channel Management

Pricing Issues in Channel Management: Anatomy of Channel Pricing Structure, Guidelines for Developing Effective Channel Pricing Strategies, Other Issues in Channel Pricing (Free Riding, Grey Markets).

Promoting through the Marketing Channel: Promotional Strategies and Channel Member Cooperation, Basic Push Promotional Strategies in Marketing channels, Bait and Switch, Consignment Selling, “Kinder and Gentler” Push Promotion Strategies in Marketing, Breakeven Analysis for “Free Schemes” in Channel Promotions. 

Evaluating Channel Member Performance: Factors Affecting scope and frequency of Evaluations, Performance Evaluation versus Day-to-Day Monitoring, Channel Member Performance Audit.

Unit-4
Teaching Hours:9
Managing the Marketing Channel
 

Motivating the Channel Members: Finding out the needs and Problems of Channel Members, Offering Support to Channel Members, Providing Leadership to Motivate Channel Members.

Product Issues in Channel Management: New Product Planning and Channel Management, the Product Life Cycle and Channel Management, Strategic Product Management and Channel Management, Trading Down, Trading Up, and Channel Management

Pricing Issues in Channel Management: Anatomy of Channel Pricing Structure, Guidelines for Developing Effective Channel Pricing Strategies, Other Issues in Channel Pricing (Free Riding, Grey Markets).

Promoting through the Marketing Channel: Promotional Strategies and Channel Member Cooperation, Basic Push Promotional Strategies in Marketing channels, Bait and Switch, Consignment Selling, “Kinder and Gentler” Push Promotion Strategies in Marketing, Breakeven Analysis for “Free Schemes” in Channel Promotions. 

Evaluating Channel Member Performance: Factors Affecting scope and frequency of Evaluations, Performance Evaluation versus Day-to-Day Monitoring, Channel Member Performance Audit.

Unit-4
Teaching Hours:9
Managing the Marketing Channel
 

Motivating the Channel Members: Finding out the needs and Problems of Channel Members, Offering Support to Channel Members, Providing Leadership to Motivate Channel Members.

Product Issues in Channel Management: New Product Planning and Channel Management, the Product Life Cycle and Channel Management, Strategic Product Management and Channel Management, Trading Down, Trading Up, and Channel Management

Pricing Issues in Channel Management: Anatomy of Channel Pricing Structure, Guidelines for Developing Effective Channel Pricing Strategies, Other Issues in Channel Pricing (Free Riding, Grey Markets).

Promoting through the Marketing Channel: Promotional Strategies and Channel Member Cooperation, Basic Push Promotional Strategies in Marketing channels, Bait and Switch, Consignment Selling, “Kinder and Gentler” Push Promotion Strategies in Marketing, Breakeven Analysis for “Free Schemes” in Channel Promotions. 

Evaluating Channel Member Performance: Factors Affecting scope and frequency of Evaluations, Performance Evaluation versus Day-to-Day Monitoring, Channel Member Performance Audit.

Unit-4
Teaching Hours:9
Managing the Marketing Channel
 

Motivating the Channel Members: Finding out the needs and Problems of Channel Members, Offering Support to Channel Members, Providing Leadership to Motivate Channel Members.

Product Issues in Channel Management: New Product Planning and Channel Management, the Product Life Cycle and Channel Management, Strategic Product Management and Channel Management, Trading Down, Trading Up, and Channel Management

Pricing Issues in Channel Management: Anatomy of Channel Pricing Structure, Guidelines for Developing Effective Channel Pricing Strategies, Other Issues in Channel Pricing (Free Riding, Grey Markets).

Promoting through the Marketing Channel: Promotional Strategies and Channel Member Cooperation, Basic Push Promotional Strategies in Marketing channels, Bait and Switch, Consignment Selling, “Kinder and Gentler” Push Promotion Strategies in Marketing, Breakeven Analysis for “Free Schemes” in Channel Promotions. 

Evaluating Channel Member Performance: Factors Affecting scope and frequency of Evaluations, Performance Evaluation versus Day-to-Day Monitoring, Channel Member Performance Audit.

Unit-5
Teaching Hours:0
Additional Perspectives on Marketing Channels
 

(Self-learning module)

Electronic Marketing Channels: Structure of Electronic Marketing Channels, Developments and Trends in Electronic Marketing Channels, Business Models in Internet Channels, Television Sky shop, Advantages and Disadvantages of Electronic Marketing Channels. 

Direct Selling Channel Systems: Structure and Trends in Direct Selling, Direct Agents, DSA and MLM formats in Direct Selling

Unit-5
Teaching Hours:0
Additional Perspectives on Marketing Channels
 

(Self-learning module)

Electronic Marketing Channels: Structure of Electronic Marketing Channels, Developments and Trends in Electronic Marketing Channels, Business Models in Internet Channels, Television Sky shop, Advantages and Disadvantages of Electronic Marketing Channels. 

Direct Selling Channel Systems: Structure and Trends in Direct Selling, Direct Agents, DSA and MLM formats in Direct Selling

Unit-5
Teaching Hours:0
Additional Perspectives on Marketing Channels
 

(Self-learning module)

Electronic Marketing Channels: Structure of Electronic Marketing Channels, Developments and Trends in Electronic Marketing Channels, Business Models in Internet Channels, Television Sky shop, Advantages and Disadvantages of Electronic Marketing Channels. 

Direct Selling Channel Systems: Structure and Trends in Direct Selling, Direct Agents, DSA and MLM formats in Direct Selling

Unit-5
Teaching Hours:0
Additional Perspectives on Marketing Channels
 

(Self-learning module)

Electronic Marketing Channels: Structure of Electronic Marketing Channels, Developments and Trends in Electronic Marketing Channels, Business Models in Internet Channels, Television Sky shop, Advantages and Disadvantages of Electronic Marketing Channels. 

Direct Selling Channel Systems: Structure and Trends in Direct Selling, Direct Agents, DSA and MLM formats in Direct Selling

Unit-5
Teaching Hours:0
Additional Perspectives on Marketing Channels
 

(Self-learning module)

Electronic Marketing Channels: Structure of Electronic Marketing Channels, Developments and Trends in Electronic Marketing Channels, Business Models in Internet Channels, Television Sky shop, Advantages and Disadvantages of Electronic Marketing Channels. 

Direct Selling Channel Systems: Structure and Trends in Direct Selling, Direct Agents, DSA and MLM formats in Direct Selling

Unit-5
Teaching Hours:0
Additional Perspectives on Marketing Channels
 

(Self-learning module)

Electronic Marketing Channels: Structure of Electronic Marketing Channels, Developments and Trends in Electronic Marketing Channels, Business Models in Internet Channels, Television Sky shop, Advantages and Disadvantages of Electronic Marketing Channels. 

Direct Selling Channel Systems: Structure and Trends in Direct Selling, Direct Agents, DSA and MLM formats in Direct Selling

Unit-5
Teaching Hours:0
Additional Perspectives on Marketing Channels
 

(Self-learning module)

Electronic Marketing Channels: Structure of Electronic Marketing Channels, Developments and Trends in Electronic Marketing Channels, Business Models in Internet Channels, Television Sky shop, Advantages and Disadvantages of Electronic Marketing Channels. 

Direct Selling Channel Systems: Structure and Trends in Direct Selling, Direct Agents, DSA and MLM formats in Direct Selling

Text Books And Reference Books:

Spiro, L.R., Stanton, J. W.  & Rich, A.G. (2013). Management of a sales force (15thed.). Irwin: McGraw –Hill.

Essential Reading / Recommended Reading

Rosenbloom, B. (2004). Marketing channels (8thed.). New Delhi: Cengage Learning Reprint (2015).

Evaluation Pattern

* As per to the course plan

MBA342B - PROGRAMMING WITH PYTHON (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Discipline Specific Elective during third trimester for all Business Analytics Specialization students. Python is a general-purpose programming language which is simple and incredibly readable. The course discusses the fundamental principles of Object-Oriented Programming as well as in-depth data and information processing techniques. The course introduces core programming basics – including data types, control structures, algorithm development and program design with functions – through Python. During this course, students will explore real-world software development challenges while solving practical and contemporary business problems.

Course Objectives: 

At the end of the course, students should be able:

  1. To identify various data types in python
  2. To apply various types of string operations for data processing
  3. To utilize functions for efficient programming.
  4. To analyze the data using Numpy and Pandas.
  5. To apply various data visualizations to capture data characteristics.

Learning Outcome

CO1: Outline Python programs for various scenarios using expressions, text or strings

CO2: Construct data structures of various types using Python programs.

CO3: Construct Python programs for data manipulation using NumPy and Pandas

CO4: Develop efficient Python programs using functions.

CO5: Design Python programs to visualize business data using matplotlib, Pandas and seaborn

Unit-1
Teaching Hours:3
Introduction to Python
 

Programming essentials; data types and expressions – strings, variables, assignment, operators, type conversions; Using functions and modules – arguments and return values; Control statements: for loops – count-controlled, augmented assignment, steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break, loop logic, errors and testing.

Unit-1
Teaching Hours:3
Introduction to Python
 

Programming essentials; data types and expressions – strings, variables, assignment, operators, type conversions; Using functions and modules – arguments and return values; Control statements: for loops – count-controlled, augmented assignment, steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break, loop logic, errors and testing.

Unit-1
Teaching Hours:3
Introduction to Python
 

Programming essentials; data types and expressions – strings, variables, assignment, operators, type conversions; Using functions and modules – arguments and return values; Control statements: for loops – count-controlled, augmented assignment, steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break, loop logic, errors and testing.

Unit-1
Teaching Hours:3
Introduction to Python
 

Programming essentials; data types and expressions – strings, variables, assignment, operators, type conversions; Using functions and modules – arguments and return values; Control statements: for loops – count-controlled, augmented assignment, steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break, loop logic, errors and testing.

Unit-1
Teaching Hours:3
Introduction to Python
 

Programming essentials; data types and expressions – strings, variables, assignment, operators, type conversions; Using functions and modules – arguments and return values; Control statements: for loops – count-controlled, augmented assignment, steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break, loop logic, errors and testing.

Unit-1
Teaching Hours:3
Introduction to Python
 

Programming essentials; data types and expressions – strings, variables, assignment, operators, type conversions; Using functions and modules – arguments and return values; Control statements: for loops – count-controlled, augmented assignment, steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break, loop logic, errors and testing.

Unit-1
Teaching Hours:3
Introduction to Python
 

Programming essentials; data types and expressions – strings, variables, assignment, operators, type conversions; Using functions and modules – arguments and return values; Control statements: for loops – count-controlled, augmented assignment, steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break, loop logic, errors and testing.

Unit-2
Teaching Hours:6
String Operations and Data Structures
 

Strings and text files: string concatenation, subscript operator, indexing, slicing a string;

string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file.

Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries.

Unit-2
Teaching Hours:6
String Operations and Data Structures
 

Strings and text files: string concatenation, subscript operator, indexing, slicing a string;

string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file.

Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries.

Unit-2
Teaching Hours:6
String Operations and Data Structures
 

Strings and text files: string concatenation, subscript operator, indexing, slicing a string;

string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file.

Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries.

Unit-2
Teaching Hours:6
String Operations and Data Structures
 

Strings and text files: string concatenation, subscript operator, indexing, slicing a string;

string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file.

Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries.

Unit-2
Teaching Hours:6
String Operations and Data Structures
 

Strings and text files: string concatenation, subscript operator, indexing, slicing a string;

string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file.

Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries.

Unit-2
Teaching Hours:6
String Operations and Data Structures
 

Strings and text files: string concatenation, subscript operator, indexing, slicing a string;

string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file.

Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries.

Unit-2
Teaching Hours:6
String Operations and Data Structures
 

Strings and text files: string concatenation, subscript operator, indexing, slicing a string;

string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file.

Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries.

Unit-3
Teaching Hours:6
Design with Functions
 

Overview of Object-oriented programming, pickling, exception handling – the try-except statement. Overview of Functions, Functions as abstraction mechanisms, removing redundancy, hiding complexity; recursive functions; Managing a program’s namespace – module variables, parameters and temporary variables; scope, lifetime, named arguments; higher-order functions – Map, Filter & Reduce; anonymous (lambda) functions.  Simple student management system using python constructs and files.

Unit-3
Teaching Hours:6
Design with Functions
 

Overview of Object-oriented programming, pickling, exception handling – the try-except statement. Overview of Functions, Functions as abstraction mechanisms, removing redundancy, hiding complexity; recursive functions; Managing a program’s namespace – module variables, parameters and temporary variables; scope, lifetime, named arguments; higher-order functions – Map, Filter & Reduce; anonymous (lambda) functions.  Simple student management system using python constructs and files.

Unit-3
Teaching Hours:6
Design with Functions
 

Overview of Object-oriented programming, pickling, exception handling – the try-except statement. Overview of Functions, Functions as abstraction mechanisms, removing redundancy, hiding complexity; recursive functions; Managing a program’s namespace – module variables, parameters and temporary variables; scope, lifetime, named arguments; higher-order functions – Map, Filter & Reduce; anonymous (lambda) functions.  Simple student management system using python constructs and files.

Unit-3
Teaching Hours:6
Design with Functions
 

Overview of Object-oriented programming, pickling, exception handling – the try-except statement. Overview of Functions, Functions as abstraction mechanisms, removing redundancy, hiding complexity; recursive functions; Managing a program’s namespace – module variables, parameters and temporary variables; scope, lifetime, named arguments; higher-order functions – Map, Filter & Reduce; anonymous (lambda) functions.  Simple student management system using python constructs and files.

Unit-3
Teaching Hours:6
Design with Functions
 

Overview of Object-oriented programming, pickling, exception handling – the try-except statement. Overview of Functions, Functions as abstraction mechanisms, removing redundancy, hiding complexity; recursive functions; Managing a program’s namespace – module variables, parameters and temporary variables; scope, lifetime, named arguments; higher-order functions – Map, Filter & Reduce; anonymous (lambda) functions.  Simple student management system using python constructs and files.

Unit-3
Teaching Hours:6
Design with Functions
 

Overview of Object-oriented programming, pickling, exception handling – the try-except statement. Overview of Functions, Functions as abstraction mechanisms, removing redundancy, hiding complexity; recursive functions; Managing a program’s namespace – module variables, parameters and temporary variables; scope, lifetime, named arguments; higher-order functions – Map, Filter & Reduce; anonymous (lambda) functions.  Simple student management system using python constructs and files.

Unit-3
Teaching Hours:6
Design with Functions
 

Overview of Object-oriented programming, pickling, exception handling – the try-except statement. Overview of Functions, Functions as abstraction mechanisms, removing redundancy, hiding complexity; recursive functions; Managing a program’s namespace – module variables, parameters and temporary variables; scope, lifetime, named arguments; higher-order functions – Map, Filter & Reduce; anonymous (lambda) functions.  Simple student management system using python constructs and files.

Unit-4
Teaching Hours:9
Data Manipulation using Numpy and Pandas
 

The NumPy module: ndarrays, array-oriented programming, mathematical and statistical methods, sorting arrays, file input and output with arrays, array slicing using NumPy. The pandas module: pandas data structures – Series, Data Frame, Index objects; indexing, selection and filtering, function application and mapping, sorting and ranking, mathematical and statistical methods, reading and writing data in text formats, data preparation, transformation, wrangling – join, combine, reshape, data aggregation and group operations; string manipulation. Pandas-eval () and query ().

Unit-4
Teaching Hours:9
Data Manipulation using Numpy and Pandas
 

The NumPy module: ndarrays, array-oriented programming, mathematical and statistical methods, sorting arrays, file input and output with arrays, array slicing using NumPy. The pandas module: pandas data structures – Series, Data Frame, Index objects; indexing, selection and filtering, function application and mapping, sorting and ranking, mathematical and statistical methods, reading and writing data in text formats, data preparation, transformation, wrangling – join, combine, reshape, data aggregation and group operations; string manipulation. Pandas-eval () and query ().

Unit-4
Teaching Hours:9
Data Manipulation using Numpy and Pandas
 

The NumPy module: ndarrays, array-oriented programming, mathematical and statistical methods, sorting arrays, file input and output with arrays, array slicing using NumPy. The pandas module: pandas data structures – Series, Data Frame, Index objects; indexing, selection and filtering, function application and mapping, sorting and ranking, mathematical and statistical methods, reading and writing data in text formats, data preparation, transformation, wrangling – join, combine, reshape, data aggregation and group operations; string manipulation. Pandas-eval () and query ().

Unit-4
Teaching Hours:9
Data Manipulation using Numpy and Pandas
 

The NumPy module: ndarrays, array-oriented programming, mathematical and statistical methods, sorting arrays, file input and output with arrays, array slicing using NumPy. The pandas module: pandas data structures – Series, Data Frame, Index objects; indexing, selection and filtering, function application and mapping, sorting and ranking, mathematical and statistical methods, reading and writing data in text formats, data preparation, transformation, wrangling – join, combine, reshape, data aggregation and group operations; string manipulation. Pandas-eval () and query ().

Unit-4
Teaching Hours:9
Data Manipulation using Numpy and Pandas
 

The NumPy module: ndarrays, array-oriented programming, mathematical and statistical methods, sorting arrays, file input and output with arrays, array slicing using NumPy. The pandas module: pandas data structures – Series, Data Frame, Index objects; indexing, selection and filtering, function application and mapping, sorting and ranking, mathematical and statistical methods, reading and writing data in text formats, data preparation, transformation, wrangling – join, combine, reshape, data aggregation and group operations; string manipulation. Pandas-eval () and query ().

Unit-4
Teaching Hours:9
Data Manipulation using Numpy and Pandas
 

The NumPy module: ndarrays, array-oriented programming, mathematical and statistical methods, sorting arrays, file input and output with arrays, array slicing using NumPy. The pandas module: pandas data structures – Series, Data Frame, Index objects; indexing, selection and filtering, function application and mapping, sorting and ranking, mathematical and statistical methods, reading and writing data in text formats, data preparation, transformation, wrangling – join, combine, reshape, data aggregation and group operations; string manipulation. Pandas-eval () and query ().

Unit-4
Teaching Hours:9
Data Manipulation using Numpy and Pandas
 

The NumPy module: ndarrays, array-oriented programming, mathematical and statistical methods, sorting arrays, file input and output with arrays, array slicing using NumPy. The pandas module: pandas data structures – Series, Data Frame, Index objects; indexing, selection and filtering, function application and mapping, sorting and ranking, mathematical and statistical methods, reading and writing data in text formats, data preparation, transformation, wrangling – join, combine, reshape, data aggregation and group operations; string manipulation. Pandas-eval () and query ().

Unit-5
Teaching Hours:6
Data Visualisation
 

Advanced Plots and charts types (stacked bar chart, area chart, bubble chart, box plot, venn diagram, tree map), The matplotlib package: setting graph attributes, saving plots to files, plot configuration files, plotting with pandas and seaborn. Integrating with other Visualization tools.

Unit-5
Teaching Hours:6
Data Visualisation
 

Advanced Plots and charts types (stacked bar chart, area chart, bubble chart, box plot, venn diagram, tree map), The matplotlib package: setting graph attributes, saving plots to files, plot configuration files, plotting with pandas and seaborn. Integrating with other Visualization tools.

Unit-5
Teaching Hours:6
Data Visualisation
 

Advanced Plots and charts types (stacked bar chart, area chart, bubble chart, box plot, venn diagram, tree map), The matplotlib package: setting graph attributes, saving plots to files, plot configuration files, plotting with pandas and seaborn. Integrating with other Visualization tools.

Unit-5
Teaching Hours:6
Data Visualisation
 

Advanced Plots and charts types (stacked bar chart, area chart, bubble chart, box plot, venn diagram, tree map), The matplotlib package: setting graph attributes, saving plots to files, plot configuration files, plotting with pandas and seaborn. Integrating with other Visualization tools.

Unit-5
Teaching Hours:6
Data Visualisation
 

Advanced Plots and charts types (stacked bar chart, area chart, bubble chart, box plot, venn diagram, tree map), The matplotlib package: setting graph attributes, saving plots to files, plot configuration files, plotting with pandas and seaborn. Integrating with other Visualization tools.

Unit-5
Teaching Hours:6
Data Visualisation
 

Advanced Plots and charts types (stacked bar chart, area chart, bubble chart, box plot, venn diagram, tree map), The matplotlib package: setting graph attributes, saving plots to files, plot configuration files, plotting with pandas and seaborn. Integrating with other Visualization tools.

Unit-5
Teaching Hours:6
Data Visualisation
 

Advanced Plots and charts types (stacked bar chart, area chart, bubble chart, box plot, venn diagram, tree map), The matplotlib package: setting graph attributes, saving plots to files, plot configuration files, plotting with pandas and seaborn. Integrating with other Visualization tools.

Text Books And Reference Books:
  1. Manaranjan Pradhan, U Dinesh Kumar. (2019) Machine Learning using Python, Wiley
  2. Lambert KA., Juneja BL. (2015). Fundamentals of Python. Cengage Learning.
Essential Reading / Recommended Reading

McKinney W (2018). Python for Data Analysis. 2nd Edition. O’Reilly Media.

Evaluation Pattern

As per Course plan

MBA342F - MANAGEMENT OF BANKS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered as a finance specialization mandatory course for the MBA program. It prepares students for careers in Banking and Finance industry. Students opting for this specialization understand the various aspects related to management of banks from a macro perspective mainly.

Course Objectives: This course attempts to make students understand the broad functioning of a bank both at the macro and at micro levels and measure the performance of banks

Learning Outcome

CO1: Understand the linkages between banking system and the economy

CO2: Evaluate the impact of interest rate changes to the banking sector

CO3: Measure the financial performance of banks

CO4: Examine the ethical, social and governance dimensions concerning banking industry

CO5: Develop an integrative thinking of the functioning of the banking industry with the rest of the economy.

Unit-1
Teaching Hours:8
Overview of the Banking Industry & Regulation
 

Introduction to Banking. Role of commercial banks in the economy Universal Banking License Vs Differentiated Banking License. 

Structure of banks in India. Perspectives of Indian banking sector. Banking Regulatory environment.  Monetary Policy – Tools and implications on banking. Reserve Requirements – CRR and SLR.

 

Banking Products and Services Deposit products: Deposit accounts, Current Accounts and Savings Accounts. Credit products – Fund based facilities -Term loans, working capital loans – Cash Credit and Overdraft Accounts, Non-Fund based facilities – Letter of Credit, Bank Guarantee. Payment services. Trade Finance and Custodial services. 

Unit-1
Teaching Hours:8
Overview of the Banking Industry & Regulation
 

Introduction to Banking. Role of commercial banks in the economy Universal Banking License Vs Differentiated Banking License. 

Structure of banks in India. Perspectives of Indian banking sector. Banking Regulatory environment.  Monetary Policy – Tools and implications on banking. Reserve Requirements – CRR and SLR.

 

Banking Products and Services Deposit products: Deposit accounts, Current Accounts and Savings Accounts. Credit products – Fund based facilities -Term loans, working capital loans – Cash Credit and Overdraft Accounts, Non-Fund based facilities – Letter of Credit, Bank Guarantee. Payment services. Trade Finance and Custodial services. 

Unit-1
Teaching Hours:8
Overview of the Banking Industry & Regulation
 

Introduction to Banking. Role of commercial banks in the economy Universal Banking License Vs Differentiated Banking License. 

Structure of banks in India. Perspectives of Indian banking sector. Banking Regulatory environment.  Monetary Policy – Tools and implications on banking. Reserve Requirements – CRR and SLR.

 

Banking Products and Services Deposit products: Deposit accounts, Current Accounts and Savings Accounts. Credit products – Fund based facilities -Term loans, working capital loans – Cash Credit and Overdraft Accounts, Non-Fund based facilities – Letter of Credit, Bank Guarantee. Payment services. Trade Finance and Custodial services. 

Unit-1
Teaching Hours:8
Overview of the Banking Industry & Regulation
 

Introduction to Banking. Role of commercial banks in the economy Universal Banking License Vs Differentiated Banking License. 

Structure of banks in India. Perspectives of Indian banking sector. Banking Regulatory environment.  Monetary Policy – Tools and implications on banking. Reserve Requirements – CRR and SLR.

 

Banking Products and Services Deposit products: Deposit accounts, Current Accounts and Savings Accounts. Credit products – Fund based facilities -Term loans, working capital loans – Cash Credit and Overdraft Accounts, Non-Fund based facilities – Letter of Credit, Bank Guarantee. Payment services. Trade Finance and Custodial services. 

Unit-1
Teaching Hours:8
Overview of the Banking Industry & Regulation
 

Introduction to Banking. Role of commercial banks in the economy Universal Banking License Vs Differentiated Banking License. 

Structure of banks in India. Perspectives of Indian banking sector. Banking Regulatory environment.  Monetary Policy – Tools and implications on banking. Reserve Requirements – CRR and SLR.

 

Banking Products and Services Deposit products: Deposit accounts, Current Accounts and Savings Accounts. Credit products – Fund based facilities -Term loans, working capital loans – Cash Credit and Overdraft Accounts, Non-Fund based facilities – Letter of Credit, Bank Guarantee. Payment services. Trade Finance and Custodial services. 

Unit-1
Teaching Hours:8
Overview of the Banking Industry & Regulation
 

Introduction to Banking. Role of commercial banks in the economy Universal Banking License Vs Differentiated Banking License. 

Structure of banks in India. Perspectives of Indian banking sector. Banking Regulatory environment.  Monetary Policy – Tools and implications on banking. Reserve Requirements – CRR and SLR.

 

Banking Products and Services Deposit products: Deposit accounts, Current Accounts and Savings Accounts. Credit products – Fund based facilities -Term loans, working capital loans – Cash Credit and Overdraft Accounts, Non-Fund based facilities – Letter of Credit, Bank Guarantee. Payment services. Trade Finance and Custodial services. 

Unit-1
Teaching Hours:8
Overview of the Banking Industry & Regulation
 

Introduction to Banking. Role of commercial banks in the economy Universal Banking License Vs Differentiated Banking License. 

Structure of banks in India. Perspectives of Indian banking sector. Banking Regulatory environment.  Monetary Policy – Tools and implications on banking. Reserve Requirements – CRR and SLR.

 

Banking Products and Services Deposit products: Deposit accounts, Current Accounts and Savings Accounts. Credit products – Fund based facilities -Term loans, working capital loans – Cash Credit and Overdraft Accounts, Non-Fund based facilities – Letter of Credit, Bank Guarantee. Payment services. Trade Finance and Custodial services. 

Unit-1
Teaching Hours:8
Overview of the Banking Industry & Regulation
 

Introduction to Banking. Role of commercial banks in the economy Universal Banking License Vs Differentiated Banking License. 

Structure of banks in India. Perspectives of Indian banking sector. Banking Regulatory environment.  Monetary Policy – Tools and implications on banking. Reserve Requirements – CRR and SLR.

 

Banking Products and Services Deposit products: Deposit accounts, Current Accounts and Savings Accounts. Credit products – Fund based facilities -Term loans, working capital loans – Cash Credit and Overdraft Accounts, Non-Fund based facilities – Letter of Credit, Bank Guarantee. Payment services. Trade Finance and Custodial services. 

Unit-2
Teaching Hours:6
Evaluating Bank Performance
 

Operation and performance of commercial banks. Understanding Banks’ financial statements - Bank Assets and Liabilities.

 

Analysing Banks’ Financial statements – Key Performance indicators, Capital Adequacy, Asset Quality, Earnings Quality and overall Liquidity Analysis. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks.

Unit-2
Teaching Hours:6
Evaluating Bank Performance
 

Operation and performance of commercial banks. Understanding Banks’ financial statements - Bank Assets and Liabilities.

 

Analysing Banks’ Financial statements – Key Performance indicators, Capital Adequacy, Asset Quality, Earnings Quality and overall Liquidity Analysis. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks.

Unit-2
Teaching Hours:6
Evaluating Bank Performance
 

Operation and performance of commercial banks. Understanding Banks’ financial statements - Bank Assets and Liabilities.

 

Analysing Banks’ Financial statements – Key Performance indicators, Capital Adequacy, Asset Quality, Earnings Quality and overall Liquidity Analysis. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks.

Unit-2
Teaching Hours:6
Evaluating Bank Performance
 

Operation and performance of commercial banks. Understanding Banks’ financial statements - Bank Assets and Liabilities.

 

Analysing Banks’ Financial statements – Key Performance indicators, Capital Adequacy, Asset Quality, Earnings Quality and overall Liquidity Analysis. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks.

Unit-2
Teaching Hours:6
Evaluating Bank Performance
 

Operation and performance of commercial banks. Understanding Banks’ financial statements - Bank Assets and Liabilities.

 

Analysing Banks’ Financial statements – Key Performance indicators, Capital Adequacy, Asset Quality, Earnings Quality and overall Liquidity Analysis. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks.

Unit-2
Teaching Hours:6
Evaluating Bank Performance
 

Operation and performance of commercial banks. Understanding Banks’ financial statements - Bank Assets and Liabilities.

 

Analysing Banks’ Financial statements – Key Performance indicators, Capital Adequacy, Asset Quality, Earnings Quality and overall Liquidity Analysis. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks.

Unit-2
Teaching Hours:6
Evaluating Bank Performance
 

Operation and performance of commercial banks. Understanding Banks’ financial statements - Bank Assets and Liabilities.

 

Analysing Banks’ Financial statements – Key Performance indicators, Capital Adequacy, Asset Quality, Earnings Quality and overall Liquidity Analysis. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks.

Unit-2
Teaching Hours:6
Evaluating Bank Performance
 

Operation and performance of commercial banks. Understanding Banks’ financial statements - Bank Assets and Liabilities.

 

Analysing Banks’ Financial statements – Key Performance indicators, Capital Adequacy, Asset Quality, Earnings Quality and overall Liquidity Analysis. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks.

Unit-3
Teaching Hours:6
Risks in banking and Credit and NPA Management
 

Introduction to Banking Risks – Credit Risk, Market Risk (Interest Rate Risk, Liquidity Risk) and Operational Risk. Basel I, II and III Regulations. Regulatory Capital and Capital Adequacy 

Credit and NPA Management: Basic credit analysis principles and the characteristics of different types of loans. Appraisal and assessment of credit risk facilities – Working capital and Term loans. . Types of collaterals. Basic credit scoring models applied to  borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects. 

 

NPA regulations governing banks and NPA management. Insolvency and Bankruptcy Code

Unit-3
Teaching Hours:6
Risks in banking and Credit and NPA Management
 

Introduction to Banking Risks – Credit Risk, Market Risk (Interest Rate Risk, Liquidity Risk) and Operational Risk. Basel I, II and III Regulations. Regulatory Capital and Capital Adequacy 

Credit and NPA Management: Basic credit analysis principles and the characteristics of different types of loans. Appraisal and assessment of credit risk facilities – Working capital and Term loans. . Types of collaterals. Basic credit scoring models applied to  borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects. 

 

NPA regulations governing banks and NPA management. Insolvency and Bankruptcy Code

Unit-3
Teaching Hours:6
Risks in banking and Credit and NPA Management
 

Introduction to Banking Risks – Credit Risk, Market Risk (Interest Rate Risk, Liquidity Risk) and Operational Risk. Basel I, II and III Regulations. Regulatory Capital and Capital Adequacy 

Credit and NPA Management: Basic credit analysis principles and the characteristics of different types of loans. Appraisal and assessment of credit risk facilities – Working capital and Term loans. . Types of collaterals. Basic credit scoring models applied to  borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects. 

 

NPA regulations governing banks and NPA management. Insolvency and Bankruptcy Code

Unit-3
Teaching Hours:6
Risks in banking and Credit and NPA Management
 

Introduction to Banking Risks – Credit Risk, Market Risk (Interest Rate Risk, Liquidity Risk) and Operational Risk. Basel I, II and III Regulations. Regulatory Capital and Capital Adequacy 

Credit and NPA Management: Basic credit analysis principles and the characteristics of different types of loans. Appraisal and assessment of credit risk facilities – Working capital and Term loans. . Types of collaterals. Basic credit scoring models applied to  borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects. 

 

NPA regulations governing banks and NPA management. Insolvency and Bankruptcy Code

Unit-3
Teaching Hours:6
Risks in banking and Credit and NPA Management
 

Introduction to Banking Risks – Credit Risk, Market Risk (Interest Rate Risk, Liquidity Risk) and Operational Risk. Basel I, II and III Regulations. Regulatory Capital and Capital Adequacy 

Credit and NPA Management: Basic credit analysis principles and the characteristics of different types of loans. Appraisal and assessment of credit risk facilities – Working capital and Term loans. . Types of collaterals. Basic credit scoring models applied to  borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects. 

 

NPA regulations governing banks and NPA management. Insolvency and Bankruptcy Code

Unit-3
Teaching Hours:6
Risks in banking and Credit and NPA Management
 

Introduction to Banking Risks – Credit Risk, Market Risk (Interest Rate Risk, Liquidity Risk) and Operational Risk. Basel I, II and III Regulations. Regulatory Capital and Capital Adequacy 

Credit and NPA Management: Basic credit analysis principles and the characteristics of different types of loans. Appraisal and assessment of credit risk facilities – Working capital and Term loans. . Types of collaterals. Basic credit scoring models applied to  borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects. 

 

NPA regulations governing banks and NPA management. Insolvency and Bankruptcy Code

Unit-3
Teaching Hours:6
Risks in banking and Credit and NPA Management
 

Introduction to Banking Risks – Credit Risk, Market Risk (Interest Rate Risk, Liquidity Risk) and Operational Risk. Basel I, II and III Regulations. Regulatory Capital and Capital Adequacy 

Credit and NPA Management: Basic credit analysis principles and the characteristics of different types of loans. Appraisal and assessment of credit risk facilities – Working capital and Term loans. . Types of collaterals. Basic credit scoring models applied to  borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects. 

 

NPA regulations governing banks and NPA management. Insolvency and Bankruptcy Code

Unit-3
Teaching Hours:6
Risks in banking and Credit and NPA Management
 

Introduction to Banking Risks – Credit Risk, Market Risk (Interest Rate Risk, Liquidity Risk) and Operational Risk. Basel I, II and III Regulations. Regulatory Capital and Capital Adequacy 

Credit and NPA Management: Basic credit analysis principles and the characteristics of different types of loans. Appraisal and assessment of credit risk facilities – Working capital and Term loans. . Types of collaterals. Basic credit scoring models applied to  borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects. 

 

NPA regulations governing banks and NPA management. Insolvency and Bankruptcy Code

Unit-4
Teaching Hours:6
Market Risks- Interest Rate Risk and Liquidity Risk
 

Interest Rate Risk and Asset Liability Management. How do banks measure and manage interest rate risk? Types of Interest RateRisks. determinants of interest rates. Measuring Interest Rate Risk - GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Liquidity Risks. KYC requirements, FEMA and requirements of NRI, NRE account

Unit-4
Teaching Hours:6
Market Risks- Interest Rate Risk and Liquidity Risk
 

Interest Rate Risk and Asset Liability Management. How do banks measure and manage interest rate risk? Types of Interest RateRisks. determinants of interest rates. Measuring Interest Rate Risk - GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Liquidity Risks. KYC requirements, FEMA and requirements of NRI, NRE account

Unit-4
Teaching Hours:6
Market Risks- Interest Rate Risk and Liquidity Risk
 

Interest Rate Risk and Asset Liability Management. How do banks measure and manage interest rate risk? Types of Interest RateRisks. determinants of interest rates. Measuring Interest Rate Risk - GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Liquidity Risks. KYC requirements, FEMA and requirements of NRI, NRE account

Unit-4
Teaching Hours:6
Market Risks- Interest Rate Risk and Liquidity Risk
 

Interest Rate Risk and Asset Liability Management. How do banks measure and manage interest rate risk? Types of Interest RateRisks. determinants of interest rates. Measuring Interest Rate Risk - GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Liquidity Risks. KYC requirements, FEMA and requirements of NRI, NRE account

Unit-4
Teaching Hours:6
Market Risks- Interest Rate Risk and Liquidity Risk
 

Interest Rate Risk and Asset Liability Management. How do banks measure and manage interest rate risk? Types of Interest RateRisks. determinants of interest rates. Measuring Interest Rate Risk - GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Liquidity Risks. KYC requirements, FEMA and requirements of NRI, NRE account

Unit-4
Teaching Hours:6
Market Risks- Interest Rate Risk and Liquidity Risk
 

Interest Rate Risk and Asset Liability Management. How do banks measure and manage interest rate risk? Types of Interest RateRisks. determinants of interest rates. Measuring Interest Rate Risk - GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Liquidity Risks. KYC requirements, FEMA and requirements of NRI, NRE account

Unit-4
Teaching Hours:6
Market Risks- Interest Rate Risk and Liquidity Risk
 

Interest Rate Risk and Asset Liability Management. How do banks measure and manage interest rate risk? Types of Interest RateRisks. determinants of interest rates. Measuring Interest Rate Risk - GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Liquidity Risks. KYC requirements, FEMA and requirements of NRI, NRE account

Unit-4
Teaching Hours:6
Market Risks- Interest Rate Risk and Liquidity Risk
 

Interest Rate Risk and Asset Liability Management. How do banks measure and manage interest rate risk? Types of Interest RateRisks. determinants of interest rates. Measuring Interest Rate Risk - GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Liquidity Risks. KYC requirements, FEMA and requirements of NRI, NRE account

Unit-5
Teaching Hours:4
Contemporary Topics
 

Relevance of socially responsible banking and financial inclusion. Fintech - Technology in banking, New forms of Payments, Digital Currencies, Climate changes and financial system.  Recent trends in banking.

Unit-5
Teaching Hours:4
Contemporary Topics
 

Relevance of socially responsible banking and financial inclusion. Fintech - Technology in banking, New forms of Payments, Digital Currencies, Climate changes and financial system.  Recent trends in banking.

Unit-5
Teaching Hours:4
Contemporary Topics
 

Relevance of socially responsible banking and financial inclusion. Fintech - Technology in banking, New forms of Payments, Digital Currencies, Climate changes and financial system.  Recent trends in banking.

Unit-5
Teaching Hours:4
Contemporary Topics
 

Relevance of socially responsible banking and financial inclusion. Fintech - Technology in banking, New forms of Payments, Digital Currencies, Climate changes and financial system.  Recent trends in banking.

Unit-5
Teaching Hours:4
Contemporary Topics
 

Relevance of socially responsible banking and financial inclusion. Fintech - Technology in banking, New forms of Payments, Digital Currencies, Climate changes and financial system.  Recent trends in banking.

Unit-5
Teaching Hours:4
Contemporary Topics
 

Relevance of socially responsible banking and financial inclusion. Fintech - Technology in banking, New forms of Payments, Digital Currencies, Climate changes and financial system.  Recent trends in banking.

Unit-5
Teaching Hours:4
Contemporary Topics
 

Relevance of socially responsible banking and financial inclusion. Fintech - Technology in banking, New forms of Payments, Digital Currencies, Climate changes and financial system.  Recent trends in banking.

Unit-5
Teaching Hours:4
Contemporary Topics
 

Relevance of socially responsible banking and financial inclusion. Fintech - Technology in banking, New forms of Payments, Digital Currencies, Climate changes and financial system.  Recent trends in banking.

Text Books And Reference Books:

RBI circulars; Banks Annual reports, Business news paper articles to follow the trends in banking.

Essential Reading / Recommended Reading
  1. MacDonald Scott S., Koch Timothy W, Management of Banking. 6th Edition, Indian:  Cengage learning. 
  2. R M Shrivastava., Dr Divya Nigam, (2009). Management of Indian Financial Institutions.    8th edition,  Publisher: Himalaya Publications.
  3. Gup Bentone., Kolari James W, Commercial Banking - The Management of Risk. 3rd Edition,  Wiley India edition. 
  4. Bhattacharya Hrishikesh.,Banking Strategy- Credit Appraisal and Lending Strategies - A Risk-Return Framework.   Oxford University Publications.
  5. Mukherjee D.D., Credit Appraisal, Risk Analysis and Decision Making. 4th enlarged and revised edition, Snow White Publications.
Evaluation Pattern

*As per to the course plan

MBA342H - TALENT MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered in the third trimester. The subject helps students in understanding the fundamentals of Talent and performance Management 

This course gives special emphasis on Talent Planning, Talent acquisition and Talent Management strategies. Students will also get the skills and knowledge pertaining to hands- on Employee Engagement activities and specialize in the various aspects of job market related talent planning, talent acquisition and retention strategies which can be directly linked to the business strategy of an organisation.

 

Course Objectives

At the end of the course, the student should be able to  

 

  • apply the principles of talent management in the business setting 
  • examine recruitment and selection strategies for smooth business operations
  • design performance management system to assess employees
  • develop a comprehensive approach to career management 
  • To develop talent management strategies to develop and retain talents

Learning Outcome

CLO1: Make use of talent management concepts in organizations

CLO2: Examine recruitment and selection strategies

CLO3: List suitable approaches to measure performance

CLO4: Decide on various approaches to career management

CLO5: Choose appropriate talent management strategies for retention of employees

Unit-1
Teaching Hours:5
Talent Management: Concept and frame work
 

Definition, concept of talent, talent- engine of new economy, the talent value chain, importance of talent management, relationship with other HR processes, characteristics of talent friendly organizations, talent management process: 9 Box Grid Model of Talent Management. competencies, building blocks of talent management systems 

Unit-1
Teaching Hours:5
Talent Management: Concept and frame work
 

Definition, concept of talent, talent- engine of new economy, the talent value chain, importance of talent management, relationship with other HR processes, characteristics of talent friendly organizations, talent management process: 9 Box Grid Model of Talent Management. competencies, building blocks of talent management systems 

Unit-1
Teaching Hours:5
Talent Management: Concept and frame work
 

Definition, concept of talent, talent- engine of new economy, the talent value chain, importance of talent management, relationship with other HR processes, characteristics of talent friendly organizations, talent management process: 9 Box Grid Model of Talent Management. competencies, building blocks of talent management systems 

Unit-1
Teaching Hours:5
Talent Management: Concept and frame work
 

Definition, concept of talent, talent- engine of new economy, the talent value chain, importance of talent management, relationship with other HR processes, characteristics of talent friendly organizations, talent management process: 9 Box Grid Model of Talent Management. competencies, building blocks of talent management systems 

Unit-1
Teaching Hours:5
Talent Management: Concept and frame work
 

Definition, concept of talent, talent- engine of new economy, the talent value chain, importance of talent management, relationship with other HR processes, characteristics of talent friendly organizations, talent management process: 9 Box Grid Model of Talent Management. competencies, building blocks of talent management systems 

Unit-1
Teaching Hours:5
Talent Management: Concept and frame work
 

Definition, concept of talent, talent- engine of new economy, the talent value chain, importance of talent management, relationship with other HR processes, characteristics of talent friendly organizations, talent management process: 9 Box Grid Model of Talent Management. competencies, building blocks of talent management systems 

Unit-1
Teaching Hours:5
Talent Management: Concept and frame work
 

Definition, concept of talent, talent- engine of new economy, the talent value chain, importance of talent management, relationship with other HR processes, characteristics of talent friendly organizations, talent management process: 9 Box Grid Model of Talent Management. competencies, building blocks of talent management systems 

Unit-2
Teaching Hours:7
Talent Acquisition
 

Man power planning: demand and supply forecasting, Recruitment: social media recruitment, role of AI in   recruiting Selection: methods of selection: tests, interviews, Assessment of effectiveness of recruitment and selection, on boarding and orientation processes, importance of on boarding, integrated on boarding

Unit-2
Teaching Hours:7
Talent Acquisition
 

Man power planning: demand and supply forecasting, Recruitment: social media recruitment, role of AI in   recruiting Selection: methods of selection: tests, interviews, Assessment of effectiveness of recruitment and selection, on boarding and orientation processes, importance of on boarding, integrated on boarding

Unit-2
Teaching Hours:7
Talent Acquisition
 

Man power planning: demand and supply forecasting, Recruitment: social media recruitment, role of AI in   recruiting Selection: methods of selection: tests, interviews, Assessment of effectiveness of recruitment and selection, on boarding and orientation processes, importance of on boarding, integrated on boarding

Unit-2
Teaching Hours:7
Talent Acquisition
 

Man power planning: demand and supply forecasting, Recruitment: social media recruitment, role of AI in   recruiting Selection: methods of selection: tests, interviews, Assessment of effectiveness of recruitment and selection, on boarding and orientation processes, importance of on boarding, integrated on boarding

Unit-2
Teaching Hours:7
Talent Acquisition
 

Man power planning: demand and supply forecasting, Recruitment: social media recruitment, role of AI in   recruiting Selection: methods of selection: tests, interviews, Assessment of effectiveness of recruitment and selection, on boarding and orientation processes, importance of on boarding, integrated on boarding

Unit-2
Teaching Hours:7
Talent Acquisition
 

Man power planning: demand and supply forecasting, Recruitment: social media recruitment, role of AI in   recruiting Selection: methods of selection: tests, interviews, Assessment of effectiveness of recruitment and selection, on boarding and orientation processes, importance of on boarding, integrated on boarding

Unit-2
Teaching Hours:7
Talent Acquisition
 

Man power planning: demand and supply forecasting, Recruitment: social media recruitment, role of AI in   recruiting Selection: methods of selection: tests, interviews, Assessment of effectiveness of recruitment and selection, on boarding and orientation processes, importance of on boarding, integrated on boarding

Unit-3
Teaching Hours:7
Talent Management & Performance Management System
 

 

Performance Management: Definition, Purposes, Performance Management cycle, Approaches to Measuring Performance, Comparative Systems & Absolute Systems of performance measurement. Selection of a suitable performance management method, Personal development plan, 360-degree appraisal feedback, 720- degree appraisal and feedback Performance management tools, Potential appraisal, Contemporary trends 

Unit-3
Teaching Hours:7
Talent Management & Performance Management System
 

 

Performance Management: Definition, Purposes, Performance Management cycle, Approaches to Measuring Performance, Comparative Systems & Absolute Systems of performance measurement. Selection of a suitable performance management method, Personal development plan, 360-degree appraisal feedback, 720- degree appraisal and feedback Performance management tools, Potential appraisal, Contemporary trends 

Unit-3
Teaching Hours:7
Talent Management & Performance Management System
 

 

Performance Management: Definition, Purposes, Performance Management cycle, Approaches to Measuring Performance, Comparative Systems & Absolute Systems of performance measurement. Selection of a suitable performance management method, Personal development plan, 360-degree appraisal feedback, 720- degree appraisal and feedback Performance management tools, Potential appraisal, Contemporary trends 

Unit-3
Teaching Hours:7
Talent Management & Performance Management System
 

 

Performance Management: Definition, Purposes, Performance Management cycle, Approaches to Measuring Performance, Comparative Systems & Absolute Systems of performance measurement. Selection of a suitable performance management method, Personal development plan, 360-degree appraisal feedback, 720- degree appraisal and feedback Performance management tools, Potential appraisal, Contemporary trends 

Unit-3
Teaching Hours:7
Talent Management & Performance Management System
 

 

Performance Management: Definition, Purposes, Performance Management cycle, Approaches to Measuring Performance, Comparative Systems & Absolute Systems of performance measurement. Selection of a suitable performance management method, Personal development plan, 360-degree appraisal feedback, 720- degree appraisal and feedback Performance management tools, Potential appraisal, Contemporary trends 

Unit-3
Teaching Hours:7
Talent Management & Performance Management System
 

 

Performance Management: Definition, Purposes, Performance Management cycle, Approaches to Measuring Performance, Comparative Systems & Absolute Systems of performance measurement. Selection of a suitable performance management method, Personal development plan, 360-degree appraisal feedback, 720- degree appraisal and feedback Performance management tools, Potential appraisal, Contemporary trends 

Unit-3
Teaching Hours:7
Talent Management & Performance Management System
 

 

Performance Management: Definition, Purposes, Performance Management cycle, Approaches to Measuring Performance, Comparative Systems & Absolute Systems of performance measurement. Selection of a suitable performance management method, Personal development plan, 360-degree appraisal feedback, 720- degree appraisal and feedback Performance management tools, Potential appraisal, Contemporary trends 

Unit-4
Teaching Hours:7
Career Management
 

Definition of a career, career management.  Psychological contract, Employee lifecycle management, employee role in career management, career planning, career anchors, employers role in career management, employers career management methods and Best Practices for succession management. 

Unit-4
Teaching Hours:7
Career Management
 

Definition of a career, career management.  Psychological contract, Employee lifecycle management, employee role in career management, career planning, career anchors, employers role in career management, employers career management methods and Best Practices for succession management. 

Unit-4
Teaching Hours:7
Career Management
 

Definition of a career, career management.  Psychological contract, Employee lifecycle management, employee role in career management, career planning, career anchors, employers role in career management, employers career management methods and Best Practices for succession management. 

Unit-4
Teaching Hours:7
Career Management
 

Definition of a career, career management.  Psychological contract, Employee lifecycle management, employee role in career management, career planning, career anchors, employers role in career management, employers career management methods and Best Practices for succession management. 

Unit-4
Teaching Hours:7
Career Management
 

Definition of a career, career management.  Psychological contract, Employee lifecycle management, employee role in career management, career planning, career anchors, employers role in career management, employers career management methods and Best Practices for succession management. 

Unit-4
Teaching Hours:7
Career Management
 

Definition of a career, career management.  Psychological contract, Employee lifecycle management, employee role in career management, career planning, career anchors, employers role in career management, employers career management methods and Best Practices for succession management. 

Unit-4
Teaching Hours:7
Career Management
 

Definition of a career, career management.  Psychological contract, Employee lifecycle management, employee role in career management, career planning, career anchors, employers role in career management, employers career management methods and Best Practices for succession management. 

Unit-5
Teaching Hours:4
Talent engagement and Retention
 

Concept of Talent Engagement, Retention, Employee Experience and Retention, The Race for Talent: Retaining and Engaging Workers.

Managing voluntary turnover, a comprehensive way to retaining employees, job withdrawal, managing dismissals.

Unit-5
Teaching Hours:4
Talent engagement and Retention
 

Concept of Talent Engagement, Retention, Employee Experience and Retention, The Race for Talent: Retaining and Engaging Workers.

Managing voluntary turnover, a comprehensive way to retaining employees, job withdrawal, managing dismissals.

Unit-5
Teaching Hours:4
Talent engagement and Retention
 

Concept of Talent Engagement, Retention, Employee Experience and Retention, The Race for Talent: Retaining and Engaging Workers.

Managing voluntary turnover, a comprehensive way to retaining employees, job withdrawal, managing dismissals.

Unit-5
Teaching Hours:4
Talent engagement and Retention
 

Concept of Talent Engagement, Retention, Employee Experience and Retention, The Race for Talent: Retaining and Engaging Workers.

Managing voluntary turnover, a comprehensive way to retaining employees, job withdrawal, managing dismissals.

Unit-5
Teaching Hours:4
Talent engagement and Retention
 

Concept of Talent Engagement, Retention, Employee Experience and Retention, The Race for Talent: Retaining and Engaging Workers.

Managing voluntary turnover, a comprehensive way to retaining employees, job withdrawal, managing dismissals.

Unit-5
Teaching Hours:4
Talent engagement and Retention
 

Concept of Talent Engagement, Retention, Employee Experience and Retention, The Race for Talent: Retaining and Engaging Workers.

Managing voluntary turnover, a comprehensive way to retaining employees, job withdrawal, managing dismissals.

Unit-5
Teaching Hours:4
Talent engagement and Retention
 

Concept of Talent Engagement, Retention, Employee Experience and Retention, The Race for Talent: Retaining and Engaging Workers.

Managing voluntary turnover, a comprehensive way to retaining employees, job withdrawal, managing dismissals.

Text Books And Reference Books:

 

  1. Dessler, G and Varkkey, B. (2020)   Human Resource Management 16 edition: Pearson 
  2. Rao, V.S.P Human Resource Management(2010) 3rd Edition Excel Publishers
Essential Reading / Recommended Reading

 

  1. Aguinis Herman (2019) Performance Management.  Fourth Edition Pearson Education.
  2. Berger, L.A &. Berger, D.R (2018) The Talent Management Hand Book, Making Culture, A Competitive Advantage by Acquiring, Identifying, Developing  and Promoting the Best People  Tata McGraw Hill, Third  edition.
  3. Cook, M. (2016). Personnel selection: Adding value through people (5th ed.). Hoboken, NJ: J. Wiley & Sons. 
  4. Martocchio, J. J. (2019). Human Resource management.15 Edition  New York: Pearson
  5. Murugan, A. (2018). Human Resource Planning And Development. New Delhi: Discovery Publishing House
Evaluation Pattern

 

This course uses multiple pedagogies like interactive lecture, students discussions & presentations, HBR case and article analysis, and a field visit in the form of experiential learning.

MBA342L - BUSINESS ANALYSIS AND PROCESS MODELLING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a functional core course offered in the third trimester to students of Lean Operations and Systems specialization. In this course, students learn the approach, tools, and techniques required to facilitate the definition of stakeholders and Requirements for providing IT solutions to business problems, with a specific focus on modeling the business processes.

Course Objectives: 

At the end of the course, students should be able:

 

  1. To relate the Business Analysis concepts and Process Modeling Techniques in business context 
  2. To solicit the concepts of Scope Modeling & Requirements Modeling to develop context diagrams.
  3. To bid Use Cases diagrams, Business Domain Modeling, principles, and relationships to a business process.
  4. To appraise Business Rules and User Experience principles in the business context
  5. To Recognize ethical challenges of business analyst, the emerging technologies and trends.

Learning Outcome

CLO1: Apply the Business Analysis concepts and Process Modeling Techniques in business context.

CLO2: Apply the concepts of Scope Modeling & Requirements Modeling to develop context diagrams.

CLO3: Apply Use Cases diagrams, Business Domain Modeling, principles, and relationships to a business process.

CLO4: Evaluate Business Rules and User Experience principles in the business context

CLO5: Identify ethical challenges of business analysts, the emerging technologies and trends

Unit-1
Teaching Hours:6
Introduction to Business Analysis
 

Overview of Business Analysis. Introduction to IIBA and BABOK. 

Business Analysis Core Concept Model (BACCM).  Six Knowledge Areas and Five Perspectives of Business Analysis. 

Classification of requirements.  Requirements Elicitation – Process, Techniques.  Non functional requirements: definition, types, practices in eliciting NFR.   Manage Stakeholder Collaboration. Stakeholder Analysis - Stakeholder Matrix, Onion Diagram. 

Requirements Management and planning- traceability matrix, change management and impact analysis, requirements transition, Managing issues/clarifications

Unit-1
Teaching Hours:6
Introduction to Business Case and Business Process Management
 

Need for a Business Case, Preparation and Presentation of a Business Case

Business Process Management lifecycle -  Process Identification, Process Architecture, Process Modeling and Process Performance measurement.

Overview of Business Process Modeling, Business Process Modeling Techniques – BPMN, UML Diagrams, Flowcharting, DFD, Role Activity diagrams, Role Interaction diagrams, IDEF, Simulation model.

Unit-1
Teaching Hours:6
Introduction to Business Analysis
 

Overview of Business Analysis. Introduction to IIBA and BABOK. 

Business Analysis Core Concept Model (BACCM).  Six Knowledge Areas and Five Perspectives of Business Analysis. 

Classification of requirements.  Requirements Elicitation – Process, Techniques.  Non functional requirements: definition, types, practices in eliciting NFR.   Manage Stakeholder Collaboration. Stakeholder Analysis - Stakeholder Matrix, Onion Diagram. 

Requirements Management and planning- traceability matrix, change management and impact analysis, requirements transition, Managing issues/clarifications

Unit-1
Teaching Hours:6
Introduction to Business Case and Business Process Management
 

Need for a Business Case, Preparation and Presentation of a Business Case

Business Process Management lifecycle -  Process Identification, Process Architecture, Process Modeling and Process Performance measurement.

Overview of Business Process Modeling, Business Process Modeling Techniques – BPMN, UML Diagrams, Flowcharting, DFD, Role Activity diagrams, Role Interaction diagrams, IDEF, Simulation model.

Unit-1
Teaching Hours:6
Introduction to Business Analysis
 

Overview of Business Analysis. Introduction to IIBA and BABOK. 

Business Analysis Core Concept Model (BACCM).  Six Knowledge Areas and Five Perspectives of Business Analysis. 

Classification of requirements.  Requirements Elicitation – Process, Techniques.  Non functional requirements: definition, types, practices in eliciting NFR.   Manage Stakeholder Collaboration. Stakeholder Analysis - Stakeholder Matrix, Onion Diagram. 

Requirements Management and planning- traceability matrix, change management and impact analysis, requirements transition, Managing issues/clarifications

Unit-1
Teaching Hours:6
Introduction to Business Case and Business Process Management
 

Need for a Business Case, Preparation and Presentation of a Business Case

Business Process Management lifecycle -  Process Identification, Process Architecture, Process Modeling and Process Performance measurement.

Overview of Business Process Modeling, Business Process Modeling Techniques – BPMN, UML Diagrams, Flowcharting, DFD, Role Activity diagrams, Role Interaction diagrams, IDEF, Simulation model.

Unit-1
Teaching Hours:6
Introduction to Business Analysis
 

Overview of Business Analysis. Introduction to IIBA and BABOK. 

Business Analysis Core Concept Model (BACCM).  Six Knowledge Areas and Five Perspectives of Business Analysis. 

Classification of requirements.  Requirements Elicitation – Process, Techniques.  Non functional requirements: definition, types, practices in eliciting NFR.   Manage Stakeholder Collaboration. Stakeholder Analysis - Stakeholder Matrix, Onion Diagram. 

Requirements Management and planning- traceability matrix, change management and impact analysis, requirements transition, Managing issues/clarifications

Unit-1
Teaching Hours:6
Introduction to Business Case and Business Process Management
 

Need for a Business Case, Preparation and Presentation of a Business Case

Business Process Management lifecycle -  Process Identification, Process Architecture, Process Modeling and Process Performance measurement.

Overview of Business Process Modeling, Business Process Modeling Techniques – BPMN, UML Diagrams, Flowcharting, DFD, Role Activity diagrams, Role Interaction diagrams, IDEF, Simulation model.

Unit-1
Teaching Hours:6
Introduction to Business Analysis
 

Overview of Business Analysis. Introduction to IIBA and BABOK. 

Business Analysis Core Concept Model (BACCM).  Six Knowledge Areas and Five Perspectives of Business Analysis. 

Classification of requirements.  Requirements Elicitation – Process, Techniques.  Non functional requirements: definition, types, practices in eliciting NFR.   Manage Stakeholder Collaboration. Stakeholder Analysis - Stakeholder Matrix, Onion Diagram. 

Requirements Management and planning- traceability matrix, change management and impact analysis, requirements transition, Managing issues/clarifications

Unit-1
Teaching Hours:6
Introduction to Business Case and Business Process Management
 

Need for a Business Case, Preparation and Presentation of a Business Case

Business Process Management lifecycle -  Process Identification, Process Architecture, Process Modeling and Process Performance measurement.

Overview of Business Process Modeling, Business Process Modeling Techniques – BPMN, UML Diagrams, Flowcharting, DFD, Role Activity diagrams, Role Interaction diagrams, IDEF, Simulation model.

Unit-2
Teaching Hours:6
Scope Modeling and Requirements Modeling
 

Scope Modeling - Introduction, distinguish from project scope. Concepts- Actors, System, Sub system, External system. Developing level 1 and level 2 Context diagrams.  

Requirements Modeling – Specify, Model, Verify and Validate Requirements - 

 

Trace, Prioritize and Maintain Requirements, Assess and Approve Requirement Changes

Unit-2
Teaching Hours:6
Scope Modeling and Requirements Modeling
 

Scope Modeling - Introduction, distinguish from project scope. Concepts- Actors, System, Sub system, External system. Developing level 1 and level 2 Context diagrams.  

Requirements Modeling – Specify, Model, Verify and Validate Requirements - 

 

Trace, Prioritize and Maintain Requirements, Assess and Approve Requirement Changes

Unit-2
Teaching Hours:6
Scope Modeling and Requirements Modeling
 

Scope Modeling - Introduction, distinguish from project scope. Concepts- Actors, System, Sub system, External system. Developing level 1 and level 2 Context diagrams.  

Requirements Modeling – Specify, Model, Verify and Validate Requirements - 

 

Trace, Prioritize and Maintain Requirements, Assess and Approve Requirement Changes

Unit-2
Teaching Hours:6
Scope Modeling and Requirements Modeling
 

Scope Modeling - Introduction, distinguish from project scope. Concepts- Actors, System, Sub system, External system. Developing level 1 and level 2 Context diagrams.  

Requirements Modeling – Specify, Model, Verify and Validate Requirements - 

 

Trace, Prioritize and Maintain Requirements, Assess and Approve Requirement Changes

Unit-2
Teaching Hours:6
Scope Modeling and Requirements Modeling
 

Scope Modeling - Introduction, distinguish from project scope. Concepts- Actors, System, Sub system, External system. Developing level 1 and level 2 Context diagrams.  

Requirements Modeling – Specify, Model, Verify and Validate Requirements - 

 

Trace, Prioritize and Maintain Requirements, Assess and Approve Requirement Changes

Unit-3
Teaching Hours:5
Use Case Modeling and Business Domain Modeling
 

Use case Modeling: Use Case overview - Modeling principles and relationships

Business Domain Modeling – basic and advanced principles

Use case specification- Capturing Assumptions, Interface requirements, and dependencies

Unit-3
Teaching Hours:5
Use Case Modeling and Business Domain Modeling
 

Use case Modeling: Use Case overview - Modeling principles and relationships

Business Domain Modeling – basic and advanced principles

Use case specification- Capturing Assumptions, Interface requirements, and dependencies

Unit-3
Teaching Hours:5
Use Case Modeling and Business Domain Modeling
 

Use case Modeling: Use Case overview - Modeling principles and relationships

Business Domain Modeling – basic and advanced principles

Use case specification- Capturing Assumptions, Interface requirements, and dependencies

Unit-3
Teaching Hours:5
Use Case Modeling and Business Domain Modeling
 

Use case Modeling: Use Case overview - Modeling principles and relationships

Business Domain Modeling – basic and advanced principles

Use case specification- Capturing Assumptions, Interface requirements, and dependencies

Unit-3
Teaching Hours:5
Use Case Modeling and Business Domain Modeling
 

Use case Modeling: Use Case overview - Modeling principles and relationships

Business Domain Modeling – basic and advanced principles

Use case specification- Capturing Assumptions, Interface requirements, and dependencies

Unit-4
Teaching Hours:5
Business Rules and User Experience principles
 

Rationale for Business Rules*, Structural and Operative Business rules, wording Business rules, Embedding Business rules. User experience Principles- User persona, wireframes/prototypes, user experience in use case specification

Unit-4
Teaching Hours:5
Business Rules and User Experience principles
 

Rationale for Business Rules*, Structural and Operative Business rules, wording Business rules, Embedding Business rules. User experience Principles- User persona, wireframes/prototypes, user experience in use case specification

Unit-4
Teaching Hours:5
Business Rules and User Experience principles
 

Rationale for Business Rules*, Structural and Operative Business rules, wording Business rules, Embedding Business rules. User experience Principles- User persona, wireframes/prototypes, user experience in use case specification

Unit-4
Teaching Hours:5
Business Rules and User Experience principles
 

Rationale for Business Rules*, Structural and Operative Business rules, wording Business rules, Embedding Business rules. User experience Principles- User persona, wireframes/prototypes, user experience in use case specification

Unit-4
Teaching Hours:5
Business Rules and User Experience principles
 

Rationale for Business Rules*, Structural and Operative Business rules, wording Business rules, Embedding Business rules. User experience Principles- User persona, wireframes/prototypes, user experience in use case specification

Unit-5
Teaching Hours:3
Ethical Perspectives and Trends
 

Ethical Challenges while playing the role of Business Analyst 

Business Analysis for Emerging Technologies. Trends in Requirements Engineering and Business Analysis. Agile Techniques for BA, Agile Business Process Modeling

Unit-5
Teaching Hours:3
Ethical Perspectives and Trends
 

Ethical Challenges while playing the role of Business Analyst 

Business Analysis for Emerging Technologies. Trends in Requirements Engineering and Business Analysis. Agile Techniques for BA, Agile Business Process Modeling

Unit-5
Teaching Hours:3
Ethical Perspectives and Trends
 

Ethical Challenges while playing the role of Business Analyst 

Business Analysis for Emerging Technologies. Trends in Requirements Engineering and Business Analysis. Agile Techniques for BA, Agile Business Process Modeling

Unit-5
Teaching Hours:3
Ethical Perspectives and Trends
 

Ethical Challenges while playing the role of Business Analyst 

Business Analysis for Emerging Technologies. Trends in Requirements Engineering and Business Analysis. Agile Techniques for BA, Agile Business Process Modeling

Unit-5
Teaching Hours:3
Ethical Perspectives and Trends
 

Ethical Challenges while playing the role of Business Analyst 

Business Analysis for Emerging Technologies. Trends in Requirements Engineering and Business Analysis. Agile Techniques for BA, Agile Business Process Modeling

Text Books And Reference Books:
  1. IIBA (2015). A Guide to the Business Analysis Body of Knowledge Version 3.0 (BABOK Guide, Version 3.0)
  2. Bittner, K. and Spence, I. (2006) Use case modelling, Pearson Education
Essential Reading / Recommended Reading
  1. Wiegers K., and Beatty J. (2013). Software Requirements. 3rd ed.) Microsoft Press.
  2. Hull, E., Jackson, K.., and Dick, J. (2011) Requirements Engineering. (3rd ed.) Springer.
  3. Carkenord, B.A.. (2009) Seven steps to mastering business analysis. Cengage.
  4. Leffingwell, D., Widrig, D. (2003). Managing Software Requirements. (2nd ed.) Pearson.
Evaluation Pattern

As per course plan.

MBA342M - MARKETING RESEARCH AND ANALYTICS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course provides an in-depth introduction to marketing analytics as a basis for competitive marketing strategies and execution. Students will learn how to use marketing analytics for forecasting sales using statistical techniques, customer base analysis, performance analysis of brands, data management, and application of analytics for effective marketing decisions. Students will gain hands-on experience with the techniques and theory covered in this course.

Course Objectives: 

At the end of the course, students should be able:

  1. To Understand the Marketing Analytics, 
  2. To collect data for appropriately for analysis,
  3. To framework for data analysis,
  4. To Analyse the marketing Data using statistical techniques,
  5. To apply analytics in Marketing decisions.

Learning Outcome

CLO1: Identify the ways to do marketing analytics

CLO2: Apply the marketing analytics techniques for solving marketing problems.

CLO3: Analyse data by Compiling, Disassembling, And Reassembling data

CLO4: Present the Results from analytical approach.

CLO5: Decide about appropriate marketing strategy based on the results. n the Research report to Share with Others.

Unit-1
Teaching Hours:3
ANALYTICS IN MARKETING
 

Role of analytics in marketing, Current trends and industry practices, Success stories

Unit-1
Teaching Hours:3
ANALYTICS IN MARKETING
 

Role of analytics in marketing, Current trends and industry practices, Success stories

Unit-1
Teaching Hours:3
ANALYTICS IN MARKETING
 

Role of analytics in marketing, Current trends and industry practices, Success stories

Unit-1
Teaching Hours:3
ANALYTICS IN MARKETING
 

Role of analytics in marketing, Current trends and industry practices, Success stories

Unit-1
Teaching Hours:3
ANALYTICS IN MARKETING
 

Role of analytics in marketing, Current trends and industry practices, Success stories

Unit-1
Teaching Hours:3
ANALYTICS IN MARKETING
 

Role of analytics in marketing, Current trends and industry practices, Success stories

Unit-2
Teaching Hours:3
PROBLEM SOLVING FRAMEWORKS for ANALYTICS
 

Cross-Industry Standard Process for Data Mining (CRISP DM) and Sample, Explore, Modify, Model, Assess (SEMMA) models.

Unit-2
Teaching Hours:3
PROBLEM SOLVING FRAMEWORKS for ANALYTICS
 

Cross-Industry Standard Process for Data Mining (CRISP DM) and Sample, Explore, Modify, Model, Assess (SEMMA) models.

Unit-2
Teaching Hours:3
PROBLEM SOLVING FRAMEWORKS for ANALYTICS
 

Cross-Industry Standard Process for Data Mining (CRISP DM) and Sample, Explore, Modify, Model, Assess (SEMMA) models.

Unit-2
Teaching Hours:3
PROBLEM SOLVING FRAMEWORKS for ANALYTICS
 

Cross-Industry Standard Process for Data Mining (CRISP DM) and Sample, Explore, Modify, Model, Assess (SEMMA) models.

Unit-2
Teaching Hours:3
PROBLEM SOLVING FRAMEWORKS for ANALYTICS
 

Cross-Industry Standard Process for Data Mining (CRISP DM) and Sample, Explore, Modify, Model, Assess (SEMMA) models.

Unit-2
Teaching Hours:3
PROBLEM SOLVING FRAMEWORKS for ANALYTICS
 

Cross-Industry Standard Process for Data Mining (CRISP DM) and Sample, Explore, Modify, Model, Assess (SEMMA) models.

Unit-3
Teaching Hours:6
DATA MANAGEMENT
 

Customer base analysis, Performance analysis, Contribution analysis, Migration Analysis

Time Series Analysis and Forecasting: Time Series Patterns – Horizontal pattern, trend pattern, seasonal pattern, cyclical pattern. Moving averages, weighted moving averages, Single Exponential smoothing, Holts exponential smoothing, Autoregressive–moving-average (ARMA) model

Unit-3
Teaching Hours:6
DATA MANAGEMENT
 

Customer base analysis, Performance analysis, Contribution analysis, Migration Analysis

Time Series Analysis and Forecasting: Time Series Patterns – Horizontal pattern, trend pattern, seasonal pattern, cyclical pattern. Moving averages, weighted moving averages, Single Exponential smoothing, Holts exponential smoothing, Autoregressive–moving-average (ARMA) model

Unit-3
Teaching Hours:6
DATA MANAGEMENT
 

Customer base analysis, Performance analysis, Contribution analysis, Migration Analysis

Time Series Analysis and Forecasting: Time Series Patterns – Horizontal pattern, trend pattern, seasonal pattern, cyclical pattern. Moving averages, weighted moving averages, Single Exponential smoothing, Holts exponential smoothing, Autoregressive–moving-average (ARMA) model

Unit-3
Teaching Hours:6
DATA MANAGEMENT
 

Customer base analysis, Performance analysis, Contribution analysis, Migration Analysis

Time Series Analysis and Forecasting: Time Series Patterns – Horizontal pattern, trend pattern, seasonal pattern, cyclical pattern. Moving averages, weighted moving averages, Single Exponential smoothing, Holts exponential smoothing, Autoregressive–moving-average (ARMA) model

Unit-3
Teaching Hours:6
DATA MANAGEMENT
 

Customer base analysis, Performance analysis, Contribution analysis, Migration Analysis

Time Series Analysis and Forecasting: Time Series Patterns – Horizontal pattern, trend pattern, seasonal pattern, cyclical pattern. Moving averages, weighted moving averages, Single Exponential smoothing, Holts exponential smoothing, Autoregressive–moving-average (ARMA) model

Unit-3
Teaching Hours:6
DATA MANAGEMENT
 

Customer base analysis, Performance analysis, Contribution analysis, Migration Analysis

Time Series Analysis and Forecasting: Time Series Patterns – Horizontal pattern, trend pattern, seasonal pattern, cyclical pattern. Moving averages, weighted moving averages, Single Exponential smoothing, Holts exponential smoothing, Autoregressive–moving-average (ARMA) model

Unit-4
Teaching Hours:6
LOSS FUNCTIONS
 

Mean Error or Mean Forecast Error (MFE), Mean Absolute Error (MAE), Mean Percentage Error (MPE), Mean Absolute Percentage Error (MAPE), Mean Squared Error (MSE), Root Mean Squared Error (RMSE)

Unit-4
Teaching Hours:6
LOSS FUNCTIONS
 

Mean Error or Mean Forecast Error (MFE), Mean Absolute Error (MAE), Mean Percentage Error (MPE), Mean Absolute Percentage Error (MAPE), Mean Squared Error (MSE), Root Mean Squared Error (RMSE)

Unit-4
Teaching Hours:6
LOSS FUNCTIONS
 

Mean Error or Mean Forecast Error (MFE), Mean Absolute Error (MAE), Mean Percentage Error (MPE), Mean Absolute Percentage Error (MAPE), Mean Squared Error (MSE), Root Mean Squared Error (RMSE)

Unit-4
Teaching Hours:6
LOSS FUNCTIONS
 

Mean Error or Mean Forecast Error (MFE), Mean Absolute Error (MAE), Mean Percentage Error (MPE), Mean Absolute Percentage Error (MAPE), Mean Squared Error (MSE), Root Mean Squared Error (RMSE)

Unit-4
Teaching Hours:6
LOSS FUNCTIONS
 

Mean Error or Mean Forecast Error (MFE), Mean Absolute Error (MAE), Mean Percentage Error (MPE), Mean Absolute Percentage Error (MAPE), Mean Squared Error (MSE), Root Mean Squared Error (RMSE)

Unit-4
Teaching Hours:6
LOSS FUNCTIONS
 

Mean Error or Mean Forecast Error (MFE), Mean Absolute Error (MAE), Mean Percentage Error (MPE), Mean Absolute Percentage Error (MAPE), Mean Squared Error (MSE), Root Mean Squared Error (RMSE)

Unit-5
Teaching Hours:9
APPLICATIONS OF ANALYTICS IN MARKETING
 

Market segmentation, Customer profiling/segmentation using Hierarchical clustering K-means clustering, Customer churn analysis, Market mix models, Market Basket Analysis (MBA), RFM Analysis, Market share analysis

Unit-5
Teaching Hours:9
APPLICATIONS OF ANALYTICS IN MARKETING
 

Market segmentation, Customer profiling/segmentation using Hierarchical clustering K-means clustering, Customer churn analysis, Market mix models, Market Basket Analysis (MBA), RFM Analysis, Market share analysis

Unit-5
Teaching Hours:9
APPLICATIONS OF ANALYTICS IN MARKETING
 

Market segmentation, Customer profiling/segmentation using Hierarchical clustering K-means clustering, Customer churn analysis, Market mix models, Market Basket Analysis (MBA), RFM Analysis, Market share analysis

Unit-5
Teaching Hours:9
APPLICATIONS OF ANALYTICS IN MARKETING
 

Market segmentation, Customer profiling/segmentation using Hierarchical clustering K-means clustering, Customer churn analysis, Market mix models, Market Basket Analysis (MBA), RFM Analysis, Market share analysis

Unit-5
Teaching Hours:9
APPLICATIONS OF ANALYTICS IN MARKETING
 

Market segmentation, Customer profiling/segmentation using Hierarchical clustering K-means clustering, Customer churn analysis, Market mix models, Market Basket Analysis (MBA), RFM Analysis, Market share analysis

Unit-5
Teaching Hours:9
APPLICATIONS OF ANALYTICS IN MARKETING
 

Market segmentation, Customer profiling/segmentation using Hierarchical clustering K-means clustering, Customer churn analysis, Market mix models, Market Basket Analysis (MBA), RFM Analysis, Market share analysis

Text Books And Reference Books:

Hair Jr., J. F., Black, W. C., Babin, B. J., & Black, A. C. (2019). Multivariate Data Analysis. Delhi: Cengage Learning India Private Limited.

Essential Reading / Recommended Reading

Williams, T. A., Anderson, D. R., Sweeny, D. J., Camm, J. D., Cochran, J. J., Fry, M. J., & Ohlmann, J. W. (2020). An Introduction to Management Science - Quantitative Approaches to Decision Making. Delhi: Cengage Learning India Private Limited.

Evaluation Pattern

*

MBA343B - EXPLORATORY DATA ANALYSIS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Functional Core during third trimester for all Business Analytics Specialization students. The course enables the students to use the R programming language for performing basic data analysis including data preparation, data manipulation, data visualization, descriptive statistics and statistical modelling.

Course Objectives: 

At the end of the course, a student should be able:

 

  1. 1.     Toorganizedata for Analysis  

    2.     Toapply analyticaltechniques

    3.     Toidentifypatternsfromdata.

    4.     Todiscover Businessinsightsfromdata.

    5. To conduct Statistical  analysis

Learning Outcome

CLO1: Demonstrate data preparation

CLO2: Apply data analysis techniques.

CLO3: Infer data graphically.

CLO4: Draw business insights from data.

CLO5: Make use of statistical analysis.

Unit-1
Teaching Hours:3
Introduction to EDA
 

Importingdatatextfiles,Excel,fromotherstatisticalsoftwarepackages,fromdatabases,and from the web

Cleaning and aggregation, Variable assignment, basic data types. Vectors,Matrices,DataframesandLists.Categoricaldata–factors,discretizingvariables. Univariate, bivariate and multivariate distribution

Unit-1
Teaching Hours:3
Introduction to EDA
 

Importingdatatextfiles,Excel,fromotherstatisticalsoftwarepackages,fromdatabases,and from the web

Cleaning and aggregation, Variable assignment, basic data types. Vectors,Matrices,DataframesandLists.Categoricaldata–factors,discretizingvariables. Univariate, bivariate and multivariate distribution

Unit-1
Teaching Hours:3
Introduction to EDA
 

Importingdatatextfiles,Excel,fromotherstatisticalsoftwarepackages,fromdatabases,and from the web

Cleaning and aggregation, Variable assignment, basic data types. Vectors,Matrices,DataframesandLists.Categoricaldata–factors,discretizingvariables. Univariate, bivariate and multivariate distribution

Unit-1
Teaching Hours:3
Introduction to EDA
 

Importingdatatextfiles,Excel,fromotherstatisticalsoftwarepackages,fromdatabases,and from the web

Cleaning and aggregation, Variable assignment, basic data types. Vectors,Matrices,DataframesandLists.Categoricaldata–factors,discretizingvariables. Univariate, bivariate and multivariate distribution

Unit-1
Teaching Hours:3
Introduction to EDA
 

Importingdatatextfiles,Excel,fromotherstatisticalsoftwarepackages,fromdatabases,and from the web

Cleaning and aggregation, Variable assignment, basic data types. Vectors,Matrices,DataframesandLists.Categoricaldata–factors,discretizingvariables. Univariate, bivariate and multivariate distribution

Unit-1
Teaching Hours:3
Introduction to EDA
 

Importingdatatextfiles,Excel,fromotherstatisticalsoftwarepackages,fromdatabases,and from the web

Cleaning and aggregation, Variable assignment, basic data types. Vectors,Matrices,DataframesandLists.Categoricaldata–factors,discretizingvariables. Univariate, bivariate and multivariate distribution

Unit-1
Teaching Hours:3
Introduction to EDA
 

Importingdatatextfiles,Excel,fromotherstatisticalsoftwarepackages,fromdatabases,and from the web

Cleaning and aggregation, Variable assignment, basic data types. Vectors,Matrices,DataframesandLists.Categoricaldata–factors,discretizingvariables. Univariate, bivariate and multivariate distribution

Unit-2
Teaching Hours:7
Data Preparation
 

Exploring raw data, basic data visualization through graphs, cleaning data, preparing data foranalysis–missingandspecialvalues,outliersandobviousvalues.

 

The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filteringand arranging data, Filtering based on factors, Summarizing data and the pipe operator, Group_byandworking withdatabases.

 

Unit-2
Teaching Hours:7
Data Preparation
 

Exploring raw data, basic data visualization through graphs, cleaning data, preparing data foranalysis–missingandspecialvalues,outliersandobviousvalues.

 

The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filteringand arranging data, Filtering based on factors, Summarizing data and the pipe operator, Group_byandworking withdatabases.

 

Unit-2
Teaching Hours:7
Data Preparation
 

Exploring raw data, basic data visualization through graphs, cleaning data, preparing data foranalysis–missingandspecialvalues,outliersandobviousvalues.

 

The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filteringand arranging data, Filtering based on factors, Summarizing data and the pipe operator, Group_byandworking withdatabases.

 

Unit-2
Teaching Hours:7
Data Preparation
 

Exploring raw data, basic data visualization through graphs, cleaning data, preparing data foranalysis–missingandspecialvalues,outliersandobviousvalues.

 

The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filteringand arranging data, Filtering based on factors, Summarizing data and the pipe operator, Group_byandworking withdatabases.

 

Unit-2
Teaching Hours:7
Data Preparation
 

Exploring raw data, basic data visualization through graphs, cleaning data, preparing data foranalysis–missingandspecialvalues,outliersandobviousvalues.

 

The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filteringand arranging data, Filtering based on factors, Summarizing data and the pipe operator, Group_byandworking withdatabases.

 

Unit-2
Teaching Hours:7
Data Preparation
 

Exploring raw data, basic data visualization through graphs, cleaning data, preparing data foranalysis–missingandspecialvalues,outliersandobviousvalues.

 

The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filteringand arranging data, Filtering based on factors, Summarizing data and the pipe operator, Group_byandworking withdatabases.

 

Unit-2
Teaching Hours:7
Data Preparation
 

Exploring raw data, basic data visualization through graphs, cleaning data, preparing data foranalysis–missingandspecialvalues,outliersandobviousvalues.

 

The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filteringand arranging data, Filtering based on factors, Summarizing data and the pipe operator, Group_byandworking withdatabases.

 

Unit-3
Teaching Hours:8
Data Exploration
 

Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability. Exploratory Data Analysis using graphs.

Unit-3
Teaching Hours:8
Data Exploration
 

Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability. Exploratory Data Analysis using graphs.

Unit-3
Teaching Hours:8
Data Exploration
 

Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability. Exploratory Data Analysis using graphs.

Unit-3
Teaching Hours:8
Data Exploration
 

Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability. Exploratory Data Analysis using graphs.

Unit-3
Teaching Hours:8
Data Exploration
 

Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability. Exploratory Data Analysis using graphs.

Unit-3
Teaching Hours:8
Data Exploration
 

Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability. Exploratory Data Analysis using graphs.

Unit-3
Teaching Hours:8
Data Exploration
 

Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability. Exploratory Data Analysis using graphs.

Unit-4
Teaching Hours:6
Data Visualization
 

FrequencytablesandCross-tabulation.

Introductiontobasegraphics, differentplottypes,addingdetailstoplots,managingvisualcomplexity,creatingplotarrays.

Advancedplotcustomization,othergraphicssystems.

Theggplot2package,GrammarofGraphics,aesthetics,geometries,theqplot()function

Unit-4
Teaching Hours:6
Data Visualization
 

FrequencytablesandCross-tabulation.

Introductiontobasegraphics, differentplottypes,addingdetailstoplots,managingvisualcomplexity,creatingplotarrays.

Advancedplotcustomization,othergraphicssystems.

Theggplot2package,GrammarofGraphics,aesthetics,geometries,theqplot()function

Unit-4
Teaching Hours:6
Data Visualization
 

FrequencytablesandCross-tabulation.

Introductiontobasegraphics, differentplottypes,addingdetailstoplots,managingvisualcomplexity,creatingplotarrays.

Advancedplotcustomization,othergraphicssystems.

Theggplot2package,GrammarofGraphics,aesthetics,geometries,theqplot()function

Unit-4
Teaching Hours:6
Data Visualization
 

FrequencytablesandCross-tabulation.

Introductiontobasegraphics, differentplottypes,addingdetailstoplots,managingvisualcomplexity,creatingplotarrays.

Advancedplotcustomization,othergraphicssystems.

Theggplot2package,GrammarofGraphics,aesthetics,geometries,theqplot()function

Unit-4
Teaching Hours:6
Data Visualization
 

FrequencytablesandCross-tabulation.

Introductiontobasegraphics, differentplottypes,addingdetailstoplots,managingvisualcomplexity,creatingplotarrays.

Advancedplotcustomization,othergraphicssystems.

Theggplot2package,GrammarofGraphics,aesthetics,geometries,theqplot()function

Unit-4
Teaching Hours:6
Data Visualization
 

FrequencytablesandCross-tabulation.

Introductiontobasegraphics, differentplottypes,addingdetailstoplots,managingvisualcomplexity,creatingplotarrays.

Advancedplotcustomization,othergraphicssystems.

Theggplot2package,GrammarofGraphics,aesthetics,geometries,theqplot()function

Unit-4
Teaching Hours:6
Data Visualization
 

FrequencytablesandCross-tabulation.

Introductiontobasegraphics, differentplottypes,addingdetailstoplots,managingvisualcomplexity,creatingplotarrays.

Advancedplotcustomization,othergraphicssystems.

Theggplot2package,GrammarofGraphics,aesthetics,geometries,theqplot()function

Unit-5
Teaching Hours:6
Application of PCA for product analytics
 

Testing of Hypothesis –t-test, Chi-Square test, ANOVA, Correlation. Simple Linear Regression, multiple regression – assumption checking, model estimation and validation. Introduction to dimensionality reduction- Principal Component Analysis(PCA), Factor Analysis (FA)

Unit-5
Teaching Hours:6
Application of PCA for product analytics
 

Testing of Hypothesis –t-test, Chi-Square test, ANOVA, Correlation. Simple Linear Regression, multiple regression – assumption checking, model estimation and validation. Introduction to dimensionality reduction- Principal Component Analysis(PCA), Factor Analysis (FA)

Unit-5
Teaching Hours:6
Application of PCA for product analytics
 

Testing of Hypothesis –t-test, Chi-Square test, ANOVA, Correlation. Simple Linear Regression, multiple regression – assumption checking, model estimation and validation. Introduction to dimensionality reduction- Principal Component Analysis(PCA), Factor Analysis (FA)

Unit-5
Teaching Hours:6
Application of PCA for product analytics
 

Testing of Hypothesis –t-test, Chi-Square test, ANOVA, Correlation. Simple Linear Regression, multiple regression – assumption checking, model estimation and validation. Introduction to dimensionality reduction- Principal Component Analysis(PCA), Factor Analysis (FA)

Unit-5
Teaching Hours:6
Application of PCA for product analytics
 

Testing of Hypothesis –t-test, Chi-Square test, ANOVA, Correlation. Simple Linear Regression, multiple regression – assumption checking, model estimation and validation. Introduction to dimensionality reduction- Principal Component Analysis(PCA), Factor Analysis (FA)

Unit-5
Teaching Hours:6
Application of PCA for product analytics
 

Testing of Hypothesis –t-test, Chi-Square test, ANOVA, Correlation. Simple Linear Regression, multiple regression – assumption checking, model estimation and validation. Introduction to dimensionality reduction- Principal Component Analysis(PCA), Factor Analysis (FA)

Unit-5
Teaching Hours:6
Application of PCA for product analytics
 

Testing of Hypothesis –t-test, Chi-Square test, ANOVA, Correlation. Simple Linear Regression, multiple regression – assumption checking, model estimation and validation. Introduction to dimensionality reduction- Principal Component Analysis(PCA), Factor Analysis (FA)

Text Books And Reference Books:

Wickham H., Grolemund G. (2016). R for Data Science: Import, Tidy, Transform, Visualize, and Model Data. O’Reilly Media.

Essential Reading / Recommended Reading
  1. Cotton, R. (2013). Learning R: A Step-by-Step Function Guide to Data Analysis 1st Edition [Kindle Version]. Retrieved from http://www.amazon.in.
  2. Knell, R. (2013) Introductory R: A Beginner's Guide to Data Visualisation, Statistical Analysis and Programming in R. [Kindle Version]. Retrieved from http://www.amazon.in.
  3. Murray, S. (2013) Learn R in a Day. [Kindle Version]. Retrieved from http://www.amazon.in.
Evaluation Pattern

As per course plan

MBA343F - FINANCIAL REPORTING AND ANALYSIS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

In order to make decisions using information contained in financial statements, a deeper understanding of the process of financial reporting is necessary. Knowledge of accounting standards and principles will help in deciphering the accounting information clearly. This is significant as accounting is the primary channel of sending information about a business to the external world. Analysing the financial statements using advanced ratios will shed deeper insight to the real performance of firms. Hence this course tries to cover the twin areas of reporting and analysis of financial statements.

Course Objectives: This course attempts to enable to understand the key accounting standards that can influence the financial numbers and help evaluate the financial statements with quantitative and qualitative emphasis.

Learning Outcome

CLO1: Compare the financial reporting regulations of India with international standards.

CLO2: Analyze the financial health of the business through financial statements information.

CLO3: Evaluate financial reporting and disclosures

CLO4: Examine the effect of accounting standards on the financial numbers

CLO5: Apprise the accounting standards on assets and debt with respect to the impact on the financials

Unit-1
Teaching Hours:3
Overview and Regulatory Framework
 

The regulatory and conceptual framework of preparation and presentation of financial statements-  National differences in financial reporting practices – International Accounting Standards setting Boards- IASB, FASB- International Financial Reporting System-  Indian scenario NACAS- NFRA- Ind AS, role of Securities and Exchange Board and Companies Act – Periodicity of financial statements- Fair value Accounting- Global Reporting Initiative- Integrated reporting- ESG reporting- Valuation methods of  intangible assets – Human resources and brand valuation

Unit-1
Teaching Hours:3
Overview and Regulatory Framework
 

The regulatory and conceptual framework of preparation and presentation of financial statements-  National differences in financial reporting practices – International Accounting Standards setting Boards- IASB, FASB- International Financial Reporting System-  Indian scenario NACAS- NFRA- Ind AS, role of Securities and Exchange Board and Companies Act – Periodicity of financial statements- Fair value Accounting- Global Reporting Initiative- Integrated reporting- ESG reporting- Valuation methods of  intangible assets – Human resources and brand valuation

Unit-1
Teaching Hours:3
Overview and Regulatory Framework
 

The regulatory and conceptual framework of preparation and presentation of financial statements-  National differences in financial reporting practices – International Accounting Standards setting Boards- IASB, FASB- International Financial Reporting System-  Indian scenario NACAS- NFRA- Ind AS, role of Securities and Exchange Board and Companies Act – Periodicity of financial statements- Fair value Accounting- Global Reporting Initiative- Integrated reporting- ESG reporting- Valuation methods of  intangible assets – Human resources and brand valuation

Unit-1
Teaching Hours:3
Overview and Regulatory Framework
 

The regulatory and conceptual framework of preparation and presentation of financial statements-  National differences in financial reporting practices – International Accounting Standards setting Boards- IASB, FASB- International Financial Reporting System-  Indian scenario NACAS- NFRA- Ind AS, role of Securities and Exchange Board and Companies Act – Periodicity of financial statements- Fair value Accounting- Global Reporting Initiative- Integrated reporting- ESG reporting- Valuation methods of  intangible assets – Human resources and brand valuation

Unit-1
Teaching Hours:3
Overview and Regulatory Framework
 

The regulatory and conceptual framework of preparation and presentation of financial statements-  National differences in financial reporting practices – International Accounting Standards setting Boards- IASB, FASB- International Financial Reporting System-  Indian scenario NACAS- NFRA- Ind AS, role of Securities and Exchange Board and Companies Act – Periodicity of financial statements- Fair value Accounting- Global Reporting Initiative- Integrated reporting- ESG reporting- Valuation methods of  intangible assets – Human resources and brand valuation

Unit-1
Teaching Hours:3
Overview and Regulatory Framework
 

The regulatory and conceptual framework of preparation and presentation of financial statements-  National differences in financial reporting practices – International Accounting Standards setting Boards- IASB, FASB- International Financial Reporting System-  Indian scenario NACAS- NFRA- Ind AS, role of Securities and Exchange Board and Companies Act – Periodicity of financial statements- Fair value Accounting- Global Reporting Initiative- Integrated reporting- ESG reporting- Valuation methods of  intangible assets – Human resources and brand valuation

Unit-1
Teaching Hours:3
Overview and Regulatory Framework
 

The regulatory and conceptual framework of preparation and presentation of financial statements-  National differences in financial reporting practices – International Accounting Standards setting Boards- IASB, FASB- International Financial Reporting System-  Indian scenario NACAS- NFRA- Ind AS, role of Securities and Exchange Board and Companies Act – Periodicity of financial statements- Fair value Accounting- Global Reporting Initiative- Integrated reporting- ESG reporting- Valuation methods of  intangible assets – Human resources and brand valuation

Unit-1
Teaching Hours:3
Overview and Regulatory Framework
 

The regulatory and conceptual framework of preparation and presentation of financial statements-  National differences in financial reporting practices – International Accounting Standards setting Boards- IASB, FASB- International Financial Reporting System-  Indian scenario NACAS- NFRA- Ind AS, role of Securities and Exchange Board and Companies Act – Periodicity of financial statements- Fair value Accounting- Global Reporting Initiative- Integrated reporting- ESG reporting- Valuation methods of  intangible assets – Human resources and brand valuation

Unit-2
Teaching Hours:12
Applied Financial Statement Analysis
 

 

Modified Dupont analysis-  Credit appraisal with financial statements- Cash flow analysis-operating vs financial – free cash flow and valuation- linkage between cashflow and income financial statement forecast with spreadsheet model- Earnings quality analysis-Aggressive treatment of income and expense-choices of accounting alternatives- related party transactions- asset impairment charges-  Earnings management motives-  Accounting shenanigans 

Unit-2
Teaching Hours:12
Applied Financial Statement Analysis
 

 

Modified Dupont analysis-  Credit appraisal with financial statements- Cash flow analysis-operating vs financial – free cash flow and valuation- linkage between cashflow and income financial statement forecast with spreadsheet model- Earnings quality analysis-Aggressive treatment of income and expense-choices of accounting alternatives- related party transactions- asset impairment charges-  Earnings management motives-  Accounting shenanigans 

Unit-2
Teaching Hours:12
Applied Financial Statement Analysis
 

 

Modified Dupont analysis-  Credit appraisal with financial statements- Cash flow analysis-operating vs financial – free cash flow and valuation- linkage between cashflow and income financial statement forecast with spreadsheet model- Earnings quality analysis-Aggressive treatment of income and expense-choices of accounting alternatives- related party transactions- asset impairment charges-  Earnings management motives-  Accounting shenanigans 

Unit-2
Teaching Hours:12
Applied Financial Statement Analysis
 

 

Modified Dupont analysis-  Credit appraisal with financial statements- Cash flow analysis-operating vs financial – free cash flow and valuation- linkage between cashflow and income financial statement forecast with spreadsheet model- Earnings quality analysis-Aggressive treatment of income and expense-choices of accounting alternatives- related party transactions- asset impairment charges-  Earnings management motives-  Accounting shenanigans 

Unit-2
Teaching Hours:12
Applied Financial Statement Analysis
 

 

Modified Dupont analysis-  Credit appraisal with financial statements- Cash flow analysis-operating vs financial – free cash flow and valuation- linkage between cashflow and income financial statement forecast with spreadsheet model- Earnings quality analysis-Aggressive treatment of income and expense-choices of accounting alternatives- related party transactions- asset impairment charges-  Earnings management motives-  Accounting shenanigans 

Unit-2
Teaching Hours:12
Applied Financial Statement Analysis
 

 

Modified Dupont analysis-  Credit appraisal with financial statements- Cash flow analysis-operating vs financial – free cash flow and valuation- linkage between cashflow and income financial statement forecast with spreadsheet model- Earnings quality analysis-Aggressive treatment of income and expense-choices of accounting alternatives- related party transactions- asset impairment charges-  Earnings management motives-  Accounting shenanigans 

Unit-2
Teaching Hours:12
Applied Financial Statement Analysis
 

 

Modified Dupont analysis-  Credit appraisal with financial statements- Cash flow analysis-operating vs financial – free cash flow and valuation- linkage between cashflow and income financial statement forecast with spreadsheet model- Earnings quality analysis-Aggressive treatment of income and expense-choices of accounting alternatives- related party transactions- asset impairment charges-  Earnings management motives-  Accounting shenanigans 

Unit-2
Teaching Hours:12
Applied Financial Statement Analysis
 

 

Modified Dupont analysis-  Credit appraisal with financial statements- Cash flow analysis-operating vs financial – free cash flow and valuation- linkage between cashflow and income financial statement forecast with spreadsheet model- Earnings quality analysis-Aggressive treatment of income and expense-choices of accounting alternatives- related party transactions- asset impairment charges-  Earnings management motives-  Accounting shenanigans 

Unit-3
Teaching Hours:6
Inference from Annual Reports
 

Format of Annual report- Analysing the Management Discussion and Analysis- letters to shareholders- segment information -operating performance data- forward looking statements-business description  risk, contingencies   - Accounting policies and Notes to Accounts –analysing the press releases- conference calls and webcasts- non financial information letters to Theories of Disclosures-  Format of Auditors Report- Audit Qualifications

Unit-3
Teaching Hours:6
Inference from Annual Reports
 

Format of Annual report- Analysing the Management Discussion and Analysis- letters to shareholders- segment information -operating performance data- forward looking statements-business description  risk, contingencies   - Accounting policies and Notes to Accounts –analysing the press releases- conference calls and webcasts- non financial information letters to Theories of Disclosures-  Format of Auditors Report- Audit Qualifications

Unit-3
Teaching Hours:6
Inference from Annual Reports
 

Format of Annual report- Analysing the Management Discussion and Analysis- letters to shareholders- segment information -operating performance data- forward looking statements-business description  risk, contingencies   - Accounting policies and Notes to Accounts –analysing the press releases- conference calls and webcasts- non financial information letters to Theories of Disclosures-  Format of Auditors Report- Audit Qualifications

Unit-3
Teaching Hours:6
Inference from Annual Reports
 

Format of Annual report- Analysing the Management Discussion and Analysis- letters to shareholders- segment information -operating performance data- forward looking statements-business description  risk, contingencies   - Accounting policies and Notes to Accounts –analysing the press releases- conference calls and webcasts- non financial information letters to Theories of Disclosures-  Format of Auditors Report- Audit Qualifications

Unit-3
Teaching Hours:6
Inference from Annual Reports
 

Format of Annual report- Analysing the Management Discussion and Analysis- letters to shareholders- segment information -operating performance data- forward looking statements-business description  risk, contingencies   - Accounting policies and Notes to Accounts –analysing the press releases- conference calls and webcasts- non financial information letters to Theories of Disclosures-  Format of Auditors Report- Audit Qualifications

Unit-3
Teaching Hours:6
Inference from Annual Reports
 

Format of Annual report- Analysing the Management Discussion and Analysis- letters to shareholders- segment information -operating performance data- forward looking statements-business description  risk, contingencies   - Accounting policies and Notes to Accounts –analysing the press releases- conference calls and webcasts- non financial information letters to Theories of Disclosures-  Format of Auditors Report- Audit Qualifications

Unit-3
Teaching Hours:6
Inference from Annual Reports
 

Format of Annual report- Analysing the Management Discussion and Analysis- letters to shareholders- segment information -operating performance data- forward looking statements-business description  risk, contingencies   - Accounting policies and Notes to Accounts –analysing the press releases- conference calls and webcasts- non financial information letters to Theories of Disclosures-  Format of Auditors Report- Audit Qualifications

Unit-3
Teaching Hours:6
Inference from Annual Reports
 

Format of Annual report- Analysing the Management Discussion and Analysis- letters to shareholders- segment information -operating performance data- forward looking statements-business description  risk, contingencies   - Accounting policies and Notes to Accounts –analysing the press releases- conference calls and webcasts- non financial information letters to Theories of Disclosures-  Format of Auditors Report- Audit Qualifications

Unit-4
Teaching Hours:6
Analysis of Accounting standards on tax and revenue
 

Revenue recognition- alternate source of income AS -for Income Tax –   Revenue recognition –components of EPS– analysis of non-recurring and other comprehensive income- Consolidation of Group Companies

Unit-4
Teaching Hours:6
Analysis of Accounting standards on tax and revenue
 

Revenue recognition- alternate source of income AS -for Income Tax –   Revenue recognition –components of EPS– analysis of non-recurring and other comprehensive income- Consolidation of Group Companies

Unit-4
Teaching Hours:6
Analysis of Accounting standards on tax and revenue
 

Revenue recognition- alternate source of income AS -for Income Tax –   Revenue recognition –components of EPS– analysis of non-recurring and other comprehensive income- Consolidation of Group Companies

Unit-4
Teaching Hours:6
Analysis of Accounting standards on tax and revenue
 

Revenue recognition- alternate source of income AS -for Income Tax –   Revenue recognition –components of EPS– analysis of non-recurring and other comprehensive income- Consolidation of Group Companies

Unit-4
Teaching Hours:6
Analysis of Accounting standards on tax and revenue
 

Revenue recognition- alternate source of income AS -for Income Tax –   Revenue recognition –components of EPS– analysis of non-recurring and other comprehensive income- Consolidation of Group Companies

Unit-4
Teaching Hours:6
Analysis of Accounting standards on tax and revenue
 

Revenue recognition- alternate source of income AS -for Income Tax –   Revenue recognition –components of EPS– analysis of non-recurring and other comprehensive income- Consolidation of Group Companies

Unit-4
Teaching Hours:6
Analysis of Accounting standards on tax and revenue
 

Revenue recognition- alternate source of income AS -for Income Tax –   Revenue recognition –components of EPS– analysis of non-recurring and other comprehensive income- Consolidation of Group Companies

Unit-4
Teaching Hours:6
Analysis of Accounting standards on tax and revenue
 

Revenue recognition- alternate source of income AS -for Income Tax –   Revenue recognition –components of EPS– analysis of non-recurring and other comprehensive income- Consolidation of Group Companies

Unit-5
Teaching Hours:3
Analysis of assets and debts
 

Recognition of Current tax liabilities -Analysis of current liabilities- operating vs financing – disclosure of off-balance sheet assets and liabilities- operating and financing leases-effect of leases on financial ratios.

Unit-5
Teaching Hours:3
Analysis of assets and debts
 

Recognition of Current tax liabilities -Analysis of current liabilities- operating vs financing – disclosure of off-balance sheet assets and liabilities- operating and financing leases-effect of leases on financial ratios.

Unit-5
Teaching Hours:3
Analysis of assets and debts
 

Recognition of Current tax liabilities -Analysis of current liabilities- operating vs financing – disclosure of off-balance sheet assets and liabilities- operating and financing leases-effect of leases on financial ratios.

Unit-5
Teaching Hours:3
Analysis of assets and debts
 

Recognition of Current tax liabilities -Analysis of current liabilities- operating vs financing – disclosure of off-balance sheet assets and liabilities- operating and financing leases-effect of leases on financial ratios.

Unit-5
Teaching Hours:3
Analysis of assets and debts
 

Recognition of Current tax liabilities -Analysis of current liabilities- operating vs financing – disclosure of off-balance sheet assets and liabilities- operating and financing leases-effect of leases on financial ratios.

Unit-5
Teaching Hours:3
Analysis of assets and debts
 

Recognition of Current tax liabilities -Analysis of current liabilities- operating vs financing – disclosure of off-balance sheet assets and liabilities- operating and financing leases-effect of leases on financial ratios.

Unit-5
Teaching Hours:3
Analysis of assets and debts
 

Recognition of Current tax liabilities -Analysis of current liabilities- operating vs financing – disclosure of off-balance sheet assets and liabilities- operating and financing leases-effect of leases on financial ratios.

Unit-5
Teaching Hours:3
Analysis of assets and debts
 

Recognition of Current tax liabilities -Analysis of current liabilities- operating vs financing – disclosure of off-balance sheet assets and liabilities- operating and financing leases-effect of leases on financial ratios.

Text Books And Reference Books:

Krishna G. Palepu , Paul M. Healy (2015). 5th Edition, Business Analysis and Valuation: Using Financial Statements, Cengage Publications 

Essential Reading / Recommended Reading

Contemporary articles from professional bodies and magazines

Evaluation Pattern

 

This course uses multiple pedagogies like interactive lectures, case studies, research papers analysis and link to the real world by extracting and analyzing data from corporate databases 

MBA343H - LEARNING AND DEVELOPMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description This mandatory course is designed for students specializing in Human Resources during the third trimester. It aims to cultivate expertise and proficiency in the swiftly evolving field of learning and development. Participants will enhance their comprehension, practical abilities, and utilization of training, learning methodologies, and diverse developmental functions associated with the learning process. The course discusses design factors, alternative teaching techniques, and challenges in implementation. Emphasis is placed on refining skills for implementing L&D processes, especially within the global landscape, while fostering a mindset of social responsibility and ethical awareness.

Course Objectives: This course attempts to impart knowledge, understanding, and application about the training function with a special emphasis on L&D, training processes, design considerations, alternative methods of instruction, implementation issues, and training evaluation to the students.

Learning Outcome

CLO1: Evaluate the strategic importance of L&D

CLO2: Analyze training and learning needs analysis

CLO3: Create engaging and effective learning materials.

CLO4: Evaluate effectiveness of L&D interventions.

CLO5: Assess ethical and sustainability issues in L & D.

Unit-1
Teaching Hours:8
UNIT 1
 

 

Evolution of Learning and Development (Global and Indian perspective). ISD and ADDIE models. Learning as a Strategic Enabler

Unit-1
Teaching Hours:8
UNIT 1
 

 

Evolution of Learning and Development (Global and Indian perspective). ISD and ADDIE models. Learning as a Strategic Enabler

Unit-1
Teaching Hours:8
UNIT 1
 

 

Evolution of Learning and Development (Global and Indian perspective). ISD and ADDIE models. Learning as a Strategic Enabler

Unit-1
Teaching Hours:8
UNIT 1
 

 

Evolution of Learning and Development (Global and Indian perspective). ISD and ADDIE models. Learning as a Strategic Enabler

Unit-1
Teaching Hours:8
UNIT 1
 

 

Evolution of Learning and Development (Global and Indian perspective). ISD and ADDIE models. Learning as a Strategic Enabler

Unit-1
Teaching Hours:8
UNIT 1
 

 

Evolution of Learning and Development (Global and Indian perspective). ISD and ADDIE models. Learning as a Strategic Enabler

Unit-2
Teaching Hours:8
UNIT 2
 

 

Definition and Value of a Needs Assessment. Three Levels of Needs Assessment. Needs Assessment Process. Data Collection Techniques. Skills Gap Analysis

Unit-2
Teaching Hours:8
UNIT 2
 

 

Definition and Value of a Needs Assessment. Three Levels of Needs Assessment. Needs Assessment Process. Data Collection Techniques. Skills Gap Analysis

Unit-2
Teaching Hours:8
UNIT 2
 

 

Definition and Value of a Needs Assessment. Three Levels of Needs Assessment. Needs Assessment Process. Data Collection Techniques. Skills Gap Analysis

Unit-2
Teaching Hours:8
UNIT 2
 

 

Definition and Value of a Needs Assessment. Three Levels of Needs Assessment. Needs Assessment Process. Data Collection Techniques. Skills Gap Analysis

Unit-2
Teaching Hours:8
UNIT 2
 

 

Definition and Value of a Needs Assessment. Three Levels of Needs Assessment. Needs Assessment Process. Data Collection Techniques. Skills Gap Analysis

Unit-2
Teaching Hours:8
UNIT 2
 

 

Definition and Value of a Needs Assessment. Three Levels of Needs Assessment. Needs Assessment Process. Data Collection Techniques. Skills Gap Analysis

Unit-3
Teaching Hours:7
UNIT 3
 

 

Defining Outcomes and Objectives. Learning Styles and Learning theories. Instructional Method Options and Considerations. Techniques for Structuring Content. Creation of New Content. Advances in Technology

Unit-3
Teaching Hours:7
UNIT 3
 

 

Defining Outcomes and Objectives. Learning Styles and Learning theories. Instructional Method Options and Considerations. Techniques for Structuring Content. Creation of New Content. Advances in Technology

Unit-3
Teaching Hours:7
UNIT 3
 

 

Defining Outcomes and Objectives. Learning Styles and Learning theories. Instructional Method Options and Considerations. Techniques for Structuring Content. Creation of New Content. Advances in Technology

Unit-3
Teaching Hours:7
UNIT 3
 

 

Defining Outcomes and Objectives. Learning Styles and Learning theories. Instructional Method Options and Considerations. Techniques for Structuring Content. Creation of New Content. Advances in Technology

Unit-3
Teaching Hours:7
UNIT 3
 

 

Defining Outcomes and Objectives. Learning Styles and Learning theories. Instructional Method Options and Considerations. Techniques for Structuring Content. Creation of New Content. Advances in Technology

Unit-3
Teaching Hours:7
UNIT 3
 

 

Defining Outcomes and Objectives. Learning Styles and Learning theories. Instructional Method Options and Considerations. Techniques for Structuring Content. Creation of New Content. Advances in Technology

Unit-4
Teaching Hours:4
UNIT 4
 

 

Trainining transfer: definition and theories. Evaluation of Training-Kirkpatrick Model- ROI Process Model. Evaluation Methodologies. Creating Evaluation Instruments

Unit-4
Teaching Hours:4
UNIT 4
 

 

Trainining transfer: definition and theories. Evaluation of Training-Kirkpatrick Model- ROI Process Model. Evaluation Methodologies. Creating Evaluation Instruments

Unit-4
Teaching Hours:4
UNIT 4
 

 

Trainining transfer: definition and theories. Evaluation of Training-Kirkpatrick Model- ROI Process Model. Evaluation Methodologies. Creating Evaluation Instruments

Unit-4
Teaching Hours:4
UNIT 4
 

 

Trainining transfer: definition and theories. Evaluation of Training-Kirkpatrick Model- ROI Process Model. Evaluation Methodologies. Creating Evaluation Instruments

Unit-4
Teaching Hours:4
UNIT 4
 

 

Trainining transfer: definition and theories. Evaluation of Training-Kirkpatrick Model- ROI Process Model. Evaluation Methodologies. Creating Evaluation Instruments

Unit-4
Teaching Hours:4
UNIT 4
 

 

Trainining transfer: definition and theories. Evaluation of Training-Kirkpatrick Model- ROI Process Model. Evaluation Methodologies. Creating Evaluation Instruments

Unit-5
Teaching Hours:3
UNIT 5
 

 

Building a Culture of Learning. Setting Up the Learning Landscape

Unit-5
Teaching Hours:3
UNIT 5
 

 

Building a Culture of Learning. Setting Up the Learning Landscape

Unit-5
Teaching Hours:3
UNIT 5
 

 

Building a Culture of Learning. Setting Up the Learning Landscape

Unit-5
Teaching Hours:3
UNIT 5
 

 

Building a Culture of Learning. Setting Up the Learning Landscape

Unit-5
Teaching Hours:3
UNIT 5
 

 

Building a Culture of Learning. Setting Up the Learning Landscape

Unit-5
Teaching Hours:3
UNIT 5
 

 

Building a Culture of Learning. Setting Up the Learning Landscape

Text Books And Reference Books:
  1. Noe, A. R. (2008).  Employee training and development.  The McGraw-Hill Companies
Essential Reading / Recommended Reading
  1. Anderson, A.H. (2000).  Training in practice: Successful implementation of plans.   Infinity Books 

  2. Irwin, L. Goldstain. L. I., & Ford, J. K. (2002).  Training in organization: Needs assessment, development, and evaluation (4th ed.). Thomson Learning

  3. Janakiram, B. (2007).  Training & development, Biztantra innovations in management.  Dreamtech press.

  4. Mcgrath, E. H. (2008).  Training for life and leadership in industry. Prentice Hall of India Pvt Ltd. 

  5. Phillips, J. J. (2004).   Handbook of training evaluation and measurement methods.  Jaico Publishing House

  6. Senge, P. M. (1997). The fifth discipline. Measuring business excellence, 1(3), 46-51.

Evaluation Pattern

This course uses multiple pedagogies like interactive lecture, student’s discussions & presentations, HBR case and article analysis, and a field visit in the form of experiential learning.

MBA343L - LEAN OPERATIONS MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

This course is offered as a core specialization paper for the students of Lean Operations & Systems in the third trimester. This paper emphasizes the importance of Lean management practices to improve productivity and profitability. It develops an insight into the current trends and latest concepts of lean management,  both in the manufacturing and service sectors.

Course Objectives: 

At the end of the course, students should be able:

  1. To identify the importance of a lean manufacturing system 
  2. To identify measurement systems in lean management practices 
  3. To examine the lean concept and different types of lean tools
  4. To determine the different faces of change improvement and innovation
  5. To develop an organizational master plan for a lean management system

Learning Outcome

CLO1: Identify the importance of a lean manufacturing system

CLO2: Distinguish measurement system in lean management practices

CLO3: Examine the lean concept and different types of lean tools

CLO4: Determine the different faces of change in improvement and innovation

CLO5: Develop organizational master plan for a lean management system

Unit-1
Teaching Hours:6
Introduction and History of Lean Management
 

Lean Manufacturing, Lean Management System, Process Management, Flow of Goods, Operator, Information and Engineering Flow. Lean Management Model. Asset, Resource and Risk Management. Lean Management System Development Model. Lean Techniques.

Philosophers of lean (Self Study)

House of Lean Management: - Muda, Muri, Mura, Lean Activity Model, Steps of Lean Implementation Model. Continuous Improvement, System Strategic Vision.

Unit-1
Teaching Hours:6
Introduction and History of Lean Management
 

Lean Manufacturing, Lean Management System, Process Management, Flow of Goods, Operator, Information and Engineering Flow. Lean Management Model. Asset, Resource and Risk Management. Lean Management System Development Model. Lean Techniques.

Philosophers of lean (Self Study)

House of Lean Management: - Muda, Muri, Mura, Lean Activity Model, Steps of Lean Implementation Model. Continuous Improvement, System Strategic Vision.

Unit-1
Teaching Hours:6
Introduction and History of Lean Management
 

Lean Manufacturing, Lean Management System, Process Management, Flow of Goods, Operator, Information and Engineering Flow. Lean Management Model. Asset, Resource and Risk Management. Lean Management System Development Model. Lean Techniques.

Philosophers of lean (Self Study)

House of Lean Management: - Muda, Muri, Mura, Lean Activity Model, Steps of Lean Implementation Model. Continuous Improvement, System Strategic Vision.

Unit-1
Teaching Hours:6
Introduction and History of Lean Management
 

Lean Manufacturing, Lean Management System, Process Management, Flow of Goods, Operator, Information and Engineering Flow. Lean Management Model. Asset, Resource and Risk Management. Lean Management System Development Model. Lean Techniques.

Philosophers of lean (Self Study)

House of Lean Management: - Muda, Muri, Mura, Lean Activity Model, Steps of Lean Implementation Model. Continuous Improvement, System Strategic Vision.

Unit-1
Teaching Hours:6
Introduction and History of Lean Management
 

Lean Manufacturing, Lean Management System, Process Management, Flow of Goods, Operator, Information and Engineering Flow. Lean Management Model. Asset, Resource and Risk Management. Lean Management System Development Model. Lean Techniques.

Philosophers of lean (Self Study)

House of Lean Management: - Muda, Muri, Mura, Lean Activity Model, Steps of Lean Implementation Model. Continuous Improvement, System Strategic Vision.

Unit-2
Teaching Hours:6
Lean Performance Measurement System
 

Variations, Value added activities, Non Value added activities, Observation, Different types of waste, causes of each waste, check list for each waste.

Lean Measures: Lean performance measurement, Assessing current measurement system, Lean production measurement process, Performance measures, Different types of measures, Critical components of lean measurement system

Unit-2
Teaching Hours:6
Lean Performance Measurement System
 

Variations, Value added activities, Non Value added activities, Observation, Different types of waste, causes of each waste, check list for each waste.

Lean Measures: Lean performance measurement, Assessing current measurement system, Lean production measurement process, Performance measures, Different types of measures, Critical components of lean measurement system

Unit-2
Teaching Hours:6
Lean Performance Measurement System
 

Variations, Value added activities, Non Value added activities, Observation, Different types of waste, causes of each waste, check list for each waste.

Lean Measures: Lean performance measurement, Assessing current measurement system, Lean production measurement process, Performance measures, Different types of measures, Critical components of lean measurement system

Unit-2
Teaching Hours:6
Lean Performance Measurement System
 

Variations, Value added activities, Non Value added activities, Observation, Different types of waste, causes of each waste, check list for each waste.

Lean Measures: Lean performance measurement, Assessing current measurement system, Lean production measurement process, Performance measures, Different types of measures, Critical components of lean measurement system

Unit-2
Teaching Hours:6
Lean Performance Measurement System
 

Variations, Value added activities, Non Value added activities, Observation, Different types of waste, causes of each waste, check list for each waste.

Lean Measures: Lean performance measurement, Assessing current measurement system, Lean production measurement process, Performance measures, Different types of measures, Critical components of lean measurement system

Unit-3
Teaching Hours:6
Lean concepts, Tools and Methods
 

Continues flow, Pull system, Just in Time (JIT), Point of use Storage (POUS), 5Ms, key process input variables (KPIVs), Key process output variable (KPOV), 

Lean Tools: - 5S, Overall Equipment Efficiency (OEE), Mistake Proofing, Cellular manufacturing, Kanban, Value stream mapping, Visual Controls, Lean Six sigma.

Unit-3
Teaching Hours:6
Lean concepts, Tools and Methods
 

Continues flow, Pull system, Just in Time (JIT), Point of use Storage (POUS), 5Ms, key process input variables (KPIVs), Key process output variable (KPOV), 

Lean Tools: - 5S, Overall Equipment Efficiency (OEE), Mistake Proofing, Cellular manufacturing, Kanban, Value stream mapping, Visual Controls, Lean Six sigma.

Unit-3
Teaching Hours:6
Lean concepts, Tools and Methods
 

Continues flow, Pull system, Just in Time (JIT), Point of use Storage (POUS), 5Ms, key process input variables (KPIVs), Key process output variable (KPOV), 

Lean Tools: - 5S, Overall Equipment Efficiency (OEE), Mistake Proofing, Cellular manufacturing, Kanban, Value stream mapping, Visual Controls, Lean Six sigma.

Unit-3
Teaching Hours:6
Lean concepts, Tools and Methods
 

Continues flow, Pull system, Just in Time (JIT), Point of use Storage (POUS), 5Ms, key process input variables (KPIVs), Key process output variable (KPOV), 

Lean Tools: - 5S, Overall Equipment Efficiency (OEE), Mistake Proofing, Cellular manufacturing, Kanban, Value stream mapping, Visual Controls, Lean Six sigma.

Unit-3
Teaching Hours:6
Lean concepts, Tools and Methods
 

Continues flow, Pull system, Just in Time (JIT), Point of use Storage (POUS), 5Ms, key process input variables (KPIVs), Key process output variable (KPOV), 

Lean Tools: - 5S, Overall Equipment Efficiency (OEE), Mistake Proofing, Cellular manufacturing, Kanban, Value stream mapping, Visual Controls, Lean Six sigma.

Unit-4
Teaching Hours:6
Three face of change: Kaizen, Kaikaku and Kakushin
 

Continuous Improvement, Kaizen Event, Step by step approach to conduct a Kaizen event. Transformation of Mind, Kaikaku in Cell Design, Kaikaku in Facility Layouts, Innovation, 20-20 innovation process, Innovation process Model. Goals of lean management, Goals of DMAIC/DMADV lean management system. 

Unit-4
Teaching Hours:6
Three face of change: Kaizen, Kaikaku and Kakushin
 

Continuous Improvement, Kaizen Event, Step by step approach to conduct a Kaizen event. Transformation of Mind, Kaikaku in Cell Design, Kaikaku in Facility Layouts, Innovation, 20-20 innovation process, Innovation process Model. Goals of lean management, Goals of DMAIC/DMADV lean management system. 

Unit-4
Teaching Hours:6
Three face of change: Kaizen, Kaikaku and Kakushin
 

Continuous Improvement, Kaizen Event, Step by step approach to conduct a Kaizen event. Transformation of Mind, Kaikaku in Cell Design, Kaikaku in Facility Layouts, Innovation, 20-20 innovation process, Innovation process Model. Goals of lean management, Goals of DMAIC/DMADV lean management system. 

Unit-4
Teaching Hours:6
Three face of change: Kaizen, Kaikaku and Kakushin
 

Continuous Improvement, Kaizen Event, Step by step approach to conduct a Kaizen event. Transformation of Mind, Kaikaku in Cell Design, Kaikaku in Facility Layouts, Innovation, 20-20 innovation process, Innovation process Model. Goals of lean management, Goals of DMAIC/DMADV lean management system. 

Unit-4
Teaching Hours:6
Three face of change: Kaizen, Kaikaku and Kakushin
 

Continuous Improvement, Kaizen Event, Step by step approach to conduct a Kaizen event. Transformation of Mind, Kaikaku in Cell Design, Kaikaku in Facility Layouts, Innovation, 20-20 innovation process, Innovation process Model. Goals of lean management, Goals of DMAIC/DMADV lean management system. 

Unit-5
Teaching Hours:6
Lean Management System: Organizational Master Plan
 

Six-phase approach for making the transition to a Lean management system: - Evaluate the methodology, Define opportunities within the organization, Develop the implementation plan, Implement the plan, Measure the results, Continue to improvement 

Facilitating Lean Management System: - Lean culture, Change management, Organization as system thinking, Project chart.

Unit-5
Teaching Hours:6
Lean Management System: Organizational Master Plan
 

Six-phase approach for making the transition to a Lean management system: - Evaluate the methodology, Define opportunities within the organization, Develop the implementation plan, Implement the plan, Measure the results, Continue to improvement 

Facilitating Lean Management System: - Lean culture, Change management, Organization as system thinking, Project chart.

Unit-5
Teaching Hours:6
Lean Management System: Organizational Master Plan
 

Six-phase approach for making the transition to a Lean management system: - Evaluate the methodology, Define opportunities within the organization, Develop the implementation plan, Implement the plan, Measure the results, Continue to improvement 

Facilitating Lean Management System: - Lean culture, Change management, Organization as system thinking, Project chart.

Unit-5
Teaching Hours:6
Lean Management System: Organizational Master Plan
 

Six-phase approach for making the transition to a Lean management system: - Evaluate the methodology, Define opportunities within the organization, Develop the implementation plan, Implement the plan, Measure the results, Continue to improvement 

Facilitating Lean Management System: - Lean culture, Change management, Organization as system thinking, Project chart.

Unit-5
Teaching Hours:6
Lean Management System: Organizational Master Plan
 

Six-phase approach for making the transition to a Lean management system: - Evaluate the methodology, Define opportunities within the organization, Develop the implementation plan, Implement the plan, Measure the results, Continue to improvement 

Facilitating Lean Management System: - Lean culture, Change management, Organization as system thinking, Project chart.

Text Books And Reference Books:

Rich Charron et al., (2015), The Lean Management Systems Hand Book, Taylor & Francis Group, LLC 

Essential Reading / Recommended Reading
  1. David Mann (1947) Creating a lean culture: tools to sustain lean conversions, Productivity Press.
  2. Jeffrey Liker (2017), Toyota Way - 14 Management Principles. First Edition. McGraw Hill Education
  3. Pascal Dennis(2015)  Lean Production Simplified: A Plain-Language Guide to the World's Most Powerful Production System, 3rd edition (23 October 2015), Productivity Press.
  4. James P Womack and Daniel T Jones. (2003). Lean Thinking. 
  5. Simon & Schuster. Yasuhiro Monden. (2011). Toyota Production System - An integrated approach to Just-in-time
  6. Yasuhiro Monden, Toyota Production System - An integrated approach to Just-in-time: 
  7. James Womack et al.  (2007) The machine that changed the world
Evaluation Pattern

As per Course plan

MBA343M - BUSINESS TO BUSINESS MARKETING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

This paper is offered as a marketing subject in the third trimester and it emphasizes the importance of the B2B industry. Approaching organizational buyers requires developing unique sets of marketing knowledge. TheB2B sector has phenomenally grown in the past decade and are increasingly using AI to automate certain functions. The customer revolution, the business environment, global players have brought in tremendous changes to the B2B industry. The course equips the students to acquire core competencies &skill sets to make a successful career in the B2B sector.

Course Objectives: To impart knowledge needed to understand the trends and unique characters of B2B marketing. 

 

To develop the skills among students required for a career in B2B marketing.

Learning Outcome

CLO1: Apply knowledge of management theories and practices to solve business problems with specific reference to marketing strategy used in B2B sector.

CLO2: Foster Analytical and critical thinking abilities for data based decision making.

CLO3: Discover, analyze and communicate global, economic, legal and ethical aspects of business.

CLO4: Apply existing theories, methods and interpretations and work independently on practical and theoretical problems.

CLO5: Lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Unit-1
Teaching Hours:6
Introduction to new generation Business-to-Business Marketing
 

Leading organizations in B2B marketing in India and global markets. Business and Consumer marketing-A contrast, the value chain, Trends and changes in Business marketing.    Perspectives on the Organizational Buy: Classifying customers, Organizations and Markets, Types of organizational customers and their unique characteristics of Commercial enterprises, Government and Institutional Markets.

Organizational buying and buying behavior: The nature of buying, organizational buying process- A process flow model.

Unit-1
Teaching Hours:6
Introduction to new generation Business-to-Business Marketing
 

Leading organizations in B2B marketing in India and global markets. Business and Consumer marketing-A contrast, the value chain, Trends and changes in Business marketing.    Perspectives on the Organizational Buy: Classifying customers, Organizations and Markets, Types of organizational customers and their unique characteristics of Commercial enterprises, Government and Institutional Markets.

Organizational buying and buying behavior: The nature of buying, organizational buying process- A process flow model.

Unit-1
Teaching Hours:6
Introduction to new generation Business-to-Business Marketing
 

Leading organizations in B2B marketing in India and global markets. Business and Consumer marketing-A contrast, the value chain, Trends and changes in Business marketing.    Perspectives on the Organizational Buy: Classifying customers, Organizations and Markets, Types of organizational customers and their unique characteristics of Commercial enterprises, Government and Institutional Markets.

Organizational buying and buying behavior: The nature of buying, organizational buying process- A process flow model.

Unit-1
Teaching Hours:6
Introduction to new generation Business-to-Business Marketing
 

Leading organizations in B2B marketing in India and global markets. Business and Consumer marketing-A contrast, the value chain, Trends and changes in Business marketing.    Perspectives on the Organizational Buy: Classifying customers, Organizations and Markets, Types of organizational customers and their unique characteristics of Commercial enterprises, Government and Institutional Markets.

Organizational buying and buying behavior: The nature of buying, organizational buying process- A process flow model.

Unit-1
Teaching Hours:6
Introduction to new generation Business-to-Business Marketing
 

Leading organizations in B2B marketing in India and global markets. Business and Consumer marketing-A contrast, the value chain, Trends and changes in Business marketing.    Perspectives on the Organizational Buy: Classifying customers, Organizations and Markets, Types of organizational customers and their unique characteristics of Commercial enterprises, Government and Institutional Markets.

Organizational buying and buying behavior: The nature of buying, organizational buying process- A process flow model.

Unit-1
Teaching Hours:6
Introduction to new generation Business-to-Business Marketing
 

Leading organizations in B2B marketing in India and global markets. Business and Consumer marketing-A contrast, the value chain, Trends and changes in Business marketing.    Perspectives on the Organizational Buy: Classifying customers, Organizations and Markets, Types of organizational customers and their unique characteristics of Commercial enterprises, Government and Institutional Markets.

Organizational buying and buying behavior: The nature of buying, organizational buying process- A process flow model.

Unit-1
Teaching Hours:6
Introduction to new generation Business-to-Business Marketing
 

Leading organizations in B2B marketing in India and global markets. Business and Consumer marketing-A contrast, the value chain, Trends and changes in Business marketing.    Perspectives on the Organizational Buy: Classifying customers, Organizations and Markets, Types of organizational customers and their unique characteristics of Commercial enterprises, Government and Institutional Markets.

Organizational buying and buying behavior: The nature of buying, organizational buying process- A process flow model.

Unit-2
Teaching Hours:4
Customer relationship management strategies for business markets
 

Developing emotive connects in B2B marketing, Buyer seller connector, New generation value added partnerships roles in B2B Marketing, managing buyer seller relationships, Gaining a customer relationship advantage.

Unit-2
Teaching Hours:4
Customer relationship management strategies for business markets
 

Developing emotive connects in B2B marketing, Buyer seller connector, New generation value added partnerships roles in B2B Marketing, managing buyer seller relationships, Gaining a customer relationship advantage.

Unit-2
Teaching Hours:4
Customer relationship management strategies for business markets
 

Developing emotive connects in B2B marketing, Buyer seller connector, New generation value added partnerships roles in B2B Marketing, managing buyer seller relationships, Gaining a customer relationship advantage.

Unit-2
Teaching Hours:4
Customer relationship management strategies for business markets
 

Developing emotive connects in B2B marketing, Buyer seller connector, New generation value added partnerships roles in B2B Marketing, managing buyer seller relationships, Gaining a customer relationship advantage.

Unit-2
Teaching Hours:4
Customer relationship management strategies for business markets
 

Developing emotive connects in B2B marketing, Buyer seller connector, New generation value added partnerships roles in B2B Marketing, managing buyer seller relationships, Gaining a customer relationship advantage.

Unit-2
Teaching Hours:4
Customer relationship management strategies for business markets
 

Developing emotive connects in B2B marketing, Buyer seller connector, New generation value added partnerships roles in B2B Marketing, managing buyer seller relationships, Gaining a customer relationship advantage.

Unit-2
Teaching Hours:4
Customer relationship management strategies for business markets
 

Developing emotive connects in B2B marketing, Buyer seller connector, New generation value added partnerships roles in B2B Marketing, managing buyer seller relationships, Gaining a customer relationship advantage.

Unit-3
Teaching Hours:8
Segmenting the Business Market and Demand Analysis
 

Segmenting, Targeting and Positioning. Value based segmentation. A model for segmenting the organizational Market.      

Organizational demand analysis, determining market and sales potential, Sales forecasting methods.

Unit-3
Teaching Hours:8
Segmenting the Business Market and Demand Analysis
 

Segmenting, Targeting and Positioning. Value based segmentation. A model for segmenting the organizational Market.      

Organizational demand analysis, determining market and sales potential, Sales forecasting methods.

Unit-3
Teaching Hours:8
Segmenting the Business Market and Demand Analysis
 

Segmenting, Targeting and Positioning. Value based segmentation. A model for segmenting the organizational Market.      

Organizational demand analysis, determining market and sales potential, Sales forecasting methods.

Unit-3
Teaching Hours:8
Segmenting the Business Market and Demand Analysis
 

Segmenting, Targeting and Positioning. Value based segmentation. A model for segmenting the organizational Market.      

Organizational demand analysis, determining market and sales potential, Sales forecasting methods.

Unit-3
Teaching Hours:8
Segmenting the Business Market and Demand Analysis
 

Segmenting, Targeting and Positioning. Value based segmentation. A model for segmenting the organizational Market.      

Organizational demand analysis, determining market and sales potential, Sales forecasting methods.

Unit-3
Teaching Hours:8
Segmenting the Business Market and Demand Analysis
 

Segmenting, Targeting and Positioning. Value based segmentation. A model for segmenting the organizational Market.      

Organizational demand analysis, determining market and sales potential, Sales forecasting methods.

Unit-3
Teaching Hours:8
Segmenting the Business Market and Demand Analysis
 

Segmenting, Targeting and Positioning. Value based segmentation. A model for segmenting the organizational Market.      

Organizational demand analysis, determining market and sales potential, Sales forecasting methods.

Unit-4
Teaching Hours:6
Managing Innovation and Marketing Mix
 

Managing Innovation and New product development process. Pricing in Business-to-Business Marketing. Pricing basis, managing price as part of Marketing Strategy, Managing pricing tactics, pricing implementation-case of negotiated pricing.                                                                   

Direct & Indirect channels, Distributors & manufacturers rep, Channel objectives & Design, Selection & Motivation of channel members. B2B Advertising and digital marketing, Sales tools and communication, Content marketing in B2B, B2B Marketing communication, Trade shows, Personal selling, Key account management.
Unit-4
Teaching Hours:6
Managing Innovation and Marketing Mix
 

Managing Innovation and New product development process. Pricing in Business-to-Business Marketing. Pricing basis, managing price as part of Marketing Strategy, Managing pricing tactics, pricing implementation-case of negotiated pricing.                                                                   

Direct & Indirect channels, Distributors & manufacturers rep, Channel objectives & Design, Selection & Motivation of channel members. B2B Advertising and digital marketing, Sales tools and communication, Content marketing in B2B, B2B Marketing communication, Trade shows, Personal selling, Key account management.
Unit-4
Teaching Hours:6
Managing Innovation and Marketing Mix
 

Managing Innovation and New product development process. Pricing in Business-to-Business Marketing. Pricing basis, managing price as part of Marketing Strategy, Managing pricing tactics, pricing implementation-case of negotiated pricing.                                                                   

Direct & Indirect channels, Distributors & manufacturers rep, Channel objectives & Design, Selection & Motivation of channel members. B2B Advertising and digital marketing, Sales tools and communication, Content marketing in B2B, B2B Marketing communication, Trade shows, Personal selling, Key account management.
Unit-4
Teaching Hours:6
Managing Innovation and Marketing Mix
 

Managing Innovation and New product development process. Pricing in Business-to-Business Marketing. Pricing basis, managing price as part of Marketing Strategy, Managing pricing tactics, pricing implementation-case of negotiated pricing.                                                                   

Direct & Indirect channels, Distributors & manufacturers rep, Channel objectives & Design, Selection & Motivation of channel members. B2B Advertising and digital marketing, Sales tools and communication, Content marketing in B2B, B2B Marketing communication, Trade shows, Personal selling, Key account management.
Unit-4
Teaching Hours:6
Managing Innovation and Marketing Mix
 

Managing Innovation and New product development process. Pricing in Business-to-Business Marketing. Pricing basis, managing price as part of Marketing Strategy, Managing pricing tactics, pricing implementation-case of negotiated pricing.                                                                   

Direct & Indirect channels, Distributors & manufacturers rep, Channel objectives & Design, Selection & Motivation of channel members. B2B Advertising and digital marketing, Sales tools and communication, Content marketing in B2B, B2B Marketing communication, Trade shows, Personal selling, Key account management.
Unit-4
Teaching Hours:6
Managing Innovation and Marketing Mix
 

Managing Innovation and New product development process. Pricing in Business-to-Business Marketing. Pricing basis, managing price as part of Marketing Strategy, Managing pricing tactics, pricing implementation-case of negotiated pricing.                                                                   

Direct & Indirect channels, Distributors & manufacturers rep, Channel objectives & Design, Selection & Motivation of channel members. B2B Advertising and digital marketing, Sales tools and communication, Content marketing in B2B, B2B Marketing communication, Trade shows, Personal selling, Key account management.
Unit-4
Teaching Hours:6
Managing Innovation and Marketing Mix
 

Managing Innovation and New product development process. Pricing in Business-to-Business Marketing. Pricing basis, managing price as part of Marketing Strategy, Managing pricing tactics, pricing implementation-case of negotiated pricing.                                                                   

Direct & Indirect channels, Distributors & manufacturers rep, Channel objectives & Design, Selection & Motivation of channel members. B2B Advertising and digital marketing, Sales tools and communication, Content marketing in B2B, B2B Marketing communication, Trade shows, Personal selling, Key account management.
Unit-5
Teaching Hours:6
Strategic Perspectives in Business Marketing Planning
 

Managing service for Business Markets, Ethics as strategy in B2B selling. Use of technology and AI. Use of AI in predictive lead and behavior scoring, Customer segmentation, media buying and programmatic advertising, personalized customer journeys, automated customer interactions, omnichannel experiences and performance measurement and optimization.

Unit-5
Teaching Hours:6
Strategic Perspectives in Business Marketing Planning
 

Managing service for Business Markets, Ethics as strategy in B2B selling. Use of technology and AI. Use of AI in predictive lead and behavior scoring, Customer segmentation, media buying and programmatic advertising, personalized customer journeys, automated customer interactions, omnichannel experiences and performance measurement and optimization.

Unit-5
Teaching Hours:6
Strategic Perspectives in Business Marketing Planning
 

Managing service for Business Markets, Ethics as strategy in B2B selling. Use of technology and AI. Use of AI in predictive lead and behavior scoring, Customer segmentation, media buying and programmatic advertising, personalized customer journeys, automated customer interactions, omnichannel experiences and performance measurement and optimization.

Unit-5
Teaching Hours:6
Strategic Perspectives in Business Marketing Planning
 

Managing service for Business Markets, Ethics as strategy in B2B selling. Use of technology and AI. Use of AI in predictive lead and behavior scoring, Customer segmentation, media buying and programmatic advertising, personalized customer journeys, automated customer interactions, omnichannel experiences and performance measurement and optimization.

Unit-5
Teaching Hours:6
Strategic Perspectives in Business Marketing Planning
 

Managing service for Business Markets, Ethics as strategy in B2B selling. Use of technology and AI. Use of AI in predictive lead and behavior scoring, Customer segmentation, media buying and programmatic advertising, personalized customer journeys, automated customer interactions, omnichannel experiences and performance measurement and optimization.

Unit-5
Teaching Hours:6
Strategic Perspectives in Business Marketing Planning
 

Managing service for Business Markets, Ethics as strategy in B2B selling. Use of technology and AI. Use of AI in predictive lead and behavior scoring, Customer segmentation, media buying and programmatic advertising, personalized customer journeys, automated customer interactions, omnichannel experiences and performance measurement and optimization.

Unit-5
Teaching Hours:6
Strategic Perspectives in Business Marketing Planning
 

Managing service for Business Markets, Ethics as strategy in B2B selling. Use of technology and AI. Use of AI in predictive lead and behavior scoring, Customer segmentation, media buying and programmatic advertising, personalized customer journeys, automated customer interactions, omnichannel experiences and performance measurement and optimization.

Text Books And Reference Books:

Hutt Michael and Speh  Thomas (2023) Business Marketing Management, 13th ed, Cengage Learning

 

 

 

 

 

 

Essential Reading / Recommended Reading

*

Evaluation Pattern

As per course plan

MBA361F - MACRO ECONOMICS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

This is cross functional elective course for three credit hours. Macro Economics introduces the student to the concept of macroeconomic policy, objectives, and instruments of macroeconomics. The primary objective of this course is to discuss the fundamental principles of macroeconomics and how these principles can be applied to managerial decision making. The course focuses on how the external factors and policy issues affect the operation of an economy and why managers need to understand the dynamics of the economy at firm level so as to operate accordingly in changing economic environment.

Course Objectives: This course attempts to discuss the fundamental principles of macroeconomics and how these principles can be applied to managerial decision making.

Learning Outcome

CLO1: Identify the various macroeconomic indicators of economic performance.

CLO2: Inspect the determinants of national income in the economy from different perspective.

CLO3: Interpret the equilibrium condition in product market and money market.

CLO4: Assess the impact of fiscal and monetary policy in product market and money market

CLO5: Demonstrate sensitivity to sustainability issues and green economy.

Unit-1
Teaching Hours:6
Introduction, Measuring National Output/Income
 

Objectives and instruments of Macroeconomics, Need for the study of Macroeconomics for the manager, Stock and flow variables, Circular flow of income and expenditure in two, three and four sector model. Introduction to Business Cycles, Concept, and Applications in Managerial Decision making. Concept of national product, Variants of national product, Methods for measuring national income, and problems of measuring, Real vs nominal price indices and its applications

Unit-1
Teaching Hours:6
Introduction, Measuring National Output/Income
 

Objectives and instruments of Macroeconomics, Need for the study of Macroeconomics for the manager, Stock and flow variables, Circular flow of income and expenditure in two, three and four sector model. Introduction to Business Cycles, Concept, and Applications in Managerial Decision making. Concept of national product, Variants of national product, Methods for measuring national income, and problems of measuring, Real vs nominal price indices and its applications

Unit-1
Teaching Hours:6
Introduction, Measuring National Output/Income
 

Objectives and instruments of Macroeconomics, Need for the study of Macroeconomics for the manager, Stock and flow variables, Circular flow of income and expenditure in two, three and four sector model. Introduction to Business Cycles, Concept, and Applications in Managerial Decision making. Concept of national product, Variants of national product, Methods for measuring national income, and problems of measuring, Real vs nominal price indices and its applications

Unit-1
Teaching Hours:6
Introduction, Measuring National Output/Income
 

Objectives and instruments of Macroeconomics, Need for the study of Macroeconomics for the manager, Stock and flow variables, Circular flow of income and expenditure in two, three and four sector model. Introduction to Business Cycles, Concept, and Applications in Managerial Decision making. Concept of national product, Variants of national product, Methods for measuring national income, and problems of measuring, Real vs nominal price indices and its applications

Unit-1
Teaching Hours:6
Introduction, Measuring National Output/Income
 

Objectives and instruments of Macroeconomics, Need for the study of Macroeconomics for the manager, Stock and flow variables, Circular flow of income and expenditure in two, three and four sector model. Introduction to Business Cycles, Concept, and Applications in Managerial Decision making. Concept of national product, Variants of national product, Methods for measuring national income, and problems of measuring, Real vs nominal price indices and its applications

Unit-2
Teaching Hours:6
Theory of Employment and Keynes Determination of National Income and Multiplier
 

The classical theory of employment, Keynes's attack of classical theory, and the Keynesian theory of employment output and income*. The consumption function, its forms and factors influencing consumption function, the saving function, the investment function, the MEC schedule and rate of interest investment or government multiplier, tax multiplier, balanced budget multiplier, and transfer multiplier.

Unit-2
Teaching Hours:6
Theory of Employment and Keynes Determination of National Income and Multiplier
 

The classical theory of employment, Keynes's attack of classical theory, and the Keynesian theory of employment output and income*. The consumption function, its forms and factors influencing consumption function, the saving function, the investment function, the MEC schedule and rate of interest investment or government multiplier, tax multiplier, balanced budget multiplier, and transfer multiplier.

Unit-2
Teaching Hours:6
Theory of Employment and Keynes Determination of National Income and Multiplier
 

The classical theory of employment, Keynes's attack of classical theory, and the Keynesian theory of employment output and income*. The consumption function, its forms and factors influencing consumption function, the saving function, the investment function, the MEC schedule and rate of interest investment or government multiplier, tax multiplier, balanced budget multiplier, and transfer multiplier.

Unit-2
Teaching Hours:6
Theory of Employment and Keynes Determination of National Income and Multiplier
 

The classical theory of employment, Keynes's attack of classical theory, and the Keynesian theory of employment output and income*. The consumption function, its forms and factors influencing consumption function, the saving function, the investment function, the MEC schedule and rate of interest investment or government multiplier, tax multiplier, balanced budget multiplier, and transfer multiplier.

Unit-2
Teaching Hours:6
Theory of Employment and Keynes Determination of National Income and Multiplier
 

The classical theory of employment, Keynes's attack of classical theory, and the Keynesian theory of employment output and income*. The consumption function, its forms and factors influencing consumption function, the saving function, the investment function, the MEC schedule and rate of interest investment or government multiplier, tax multiplier, balanced budget multiplier, and transfer multiplier.

Unit-3
Teaching Hours:6
IS and LM Model
 

Product market equilibrium (IS), money market equilibrium (LM), simultaneous equilibrium in both the markets, two market equilibrium, three market equilibrium with government, four market equilibrium with the foreign sector, shift and slope in IS and LM curve, effect of monetary and fiscal policies on IS and LM.

Unit-3
Teaching Hours:6
IS and LM Model
 

Product market equilibrium (IS), money market equilibrium (LM), simultaneous equilibrium in both the markets, two market equilibrium, three market equilibrium with government, four market equilibrium with the foreign sector, shift and slope in IS and LM curve, effect of monetary and fiscal policies on IS and LM.

Unit-3
Teaching Hours:6
IS and LM Model
 

Product market equilibrium (IS), money market equilibrium (LM), simultaneous equilibrium in both the markets, two market equilibrium, three market equilibrium with government, four market equilibrium with the foreign sector, shift and slope in IS and LM curve, effect of monetary and fiscal policies on IS and LM.

Unit-3
Teaching Hours:6
IS and LM Model
 

Product market equilibrium (IS), money market equilibrium (LM), simultaneous equilibrium in both the markets, two market equilibrium, three market equilibrium with government, four market equilibrium with the foreign sector, shift and slope in IS and LM curve, effect of monetary and fiscal policies on IS and LM.

Unit-3
Teaching Hours:6
IS and LM Model
 

Product market equilibrium (IS), money market equilibrium (LM), simultaneous equilibrium in both the markets, two market equilibrium, three market equilibrium with government, four market equilibrium with the foreign sector, shift and slope in IS and LM curve, effect of monetary and fiscal policies on IS and LM.

Unit-4
Teaching Hours:5
Inflation, Unemployment, and Macro-Economic Policies
 

Inflation, measurement, types, causes effects and measures to control inflation, Philips curve, unemployment types, monetary policy, objectives, instruments, functions of money, money supply, and its components, money multiplier, high power money, and the Keynes versions demand for money, fiscal policy its objectives and instruments and budget and its implication. Market Failures/Crash.

Unit-4
Teaching Hours:5
Inflation, Unemployment, and Macro-Economic Policies
 

Inflation, measurement, types, causes effects and measures to control inflation, Philips curve, unemployment types, monetary policy, objectives, instruments, functions of money, money supply, and its components, money multiplier, high power money, and the Keynes versions demand for money, fiscal policy its objectives and instruments and budget and its implication. Market Failures/Crash.

Unit-4
Teaching Hours:5
Inflation, Unemployment, and Macro-Economic Policies
 

Inflation, measurement, types, causes effects and measures to control inflation, Philips curve, unemployment types, monetary policy, objectives, instruments, functions of money, money supply, and its components, money multiplier, high power money, and the Keynes versions demand for money, fiscal policy its objectives and instruments and budget and its implication. Market Failures/Crash.

Unit-4
Teaching Hours:5
Inflation, Unemployment, and Macro-Economic Policies
 

Inflation, measurement, types, causes effects and measures to control inflation, Philips curve, unemployment types, monetary policy, objectives, instruments, functions of money, money supply, and its components, money multiplier, high power money, and the Keynes versions demand for money, fiscal policy its objectives and instruments and budget and its implication. Market Failures/Crash.

Unit-4
Teaching Hours:5
Inflation, Unemployment, and Macro-Economic Policies
 

Inflation, measurement, types, causes effects and measures to control inflation, Philips curve, unemployment types, monetary policy, objectives, instruments, functions of money, money supply, and its components, money multiplier, high power money, and the Keynes versions demand for money, fiscal policy its objectives and instruments and budget and its implication. Market Failures/Crash.

Unit-5
Teaching Hours:7
Sustainable green economy and Recent Developments in the International Economy
 

Green Economy Concepts – Why Green Economy – Green Economy and Biodiversity- Emerging opportunities – Green economy and developing countries - Green Growth in Indian Context- India’s Green Growth Challenges- Green Growth Interventions and their Impact - Policy Implications, BoP and exchange. Economic development in emerging economies- cases about China and Eastern European countries. Possible changes in the international economy. Green Economy.

Unit-5
Teaching Hours:7
Sustainable green economy and Recent Developments in the International Economy
 

Green Economy Concepts – Why Green Economy – Green Economy and Biodiversity- Emerging opportunities – Green economy and developing countries - Green Growth in Indian Context- India’s Green Growth Challenges- Green Growth Interventions and their Impact - Policy Implications, BoP and exchange. Economic development in emerging economies- cases about China and Eastern European countries. Possible changes in the international economy. Green Economy.

Unit-5
Teaching Hours:7
Sustainable green economy and Recent Developments in the International Economy
 

Green Economy Concepts – Why Green Economy – Green Economy and Biodiversity- Emerging opportunities – Green economy and developing countries - Green Growth in Indian Context- India’s Green Growth Challenges- Green Growth Interventions and their Impact - Policy Implications, BoP and exchange. Economic development in emerging economies- cases about China and Eastern European countries. Possible changes in the international economy. Green Economy.

Unit-5
Teaching Hours:7
Sustainable green economy and Recent Developments in the International Economy
 

Green Economy Concepts – Why Green Economy – Green Economy and Biodiversity- Emerging opportunities – Green economy and developing countries - Green Growth in Indian Context- India’s Green Growth Challenges- Green Growth Interventions and their Impact - Policy Implications, BoP and exchange. Economic development in emerging economies- cases about China and Eastern European countries. Possible changes in the international economy. Green Economy.

Unit-5
Teaching Hours:7
Sustainable green economy and Recent Developments in the International Economy
 

Green Economy Concepts – Why Green Economy – Green Economy and Biodiversity- Emerging opportunities – Green economy and developing countries - Green Growth in Indian Context- India’s Green Growth Challenges- Green Growth Interventions and their Impact - Policy Implications, BoP and exchange. Economic development in emerging economies- cases about China and Eastern European countries. Possible changes in the international economy. Green Economy.

Text Books And Reference Books:

Mankiw, N. Gregory. (2015). Principles of Macro Economics(7th ed.). New Delhi: Cengage Learning

Essential Reading / Recommended Reading
  1. Dwivedi, D. N. (2015). Macro Economics Theory and Policy. 4th Ed, New Delhi: TATA McGraw Hill Education Private limited.

  2. D Souza, E. (2008). Macro Economics. New Delhi: Pearson Education.
  3. Dornbusch, R., Fischer, S., & Startz, R. (2005). Macro Economics. New Delhi: Tata McGraw Hill.
  4. Samuelson, P. A. (2012). Macro Economics. New Delhi: Tata McGraw Hill.
  5. The Wall Street Journal (http://online.wsj.com/)   
  6. Vivek Moorthy.(2019), Applied Macro Economics Employment-Growth-Inflation, I.K.International Publishing House Pvt. Ltd, New Delhi
Evaluation Pattern

*As per the course plan.

MBA361H - MANAGING CONFLICTS AND NEGOTIATIONS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered as a generic elective in the fourth trimester. In this course students learn to recognize how differences and conflicting situations affect work relationships and learn strategies for responding productively and positively to these differences & resolve conflicts. The course also provides for an understanding of the process and tactics used for effective negotiations in various situations. Students get a perspective on how culture could influence international negotiations as well.

This course is designed to help students:

  • Make use of various dimensions of conflict
  • Identify the approaches of conflict resolution as a means for improving relationships at work
  • Examine the practical understanding of the process of negotiation
  • Utilize various approaches available to manage negotiations
  • Examine cross-cultural understanding to negotiation situations

Learning Outcome

CO1: Identify the dimensions of conflicts

CO2: Organize information relevant for a negotiation

CO3: Recommend action for win-win negotiations

CO4: Apply cross-cultural management principles

CO5: Analyze impact of cultural dimensions

Unit-1
Teaching Hours:6
Introduction to Conflict
 

Introduction to Conflict, Nature & Types of conflict- Intra, Interpersonal, Intergroup conflicts, Sources of Conflict.Conflict resolution strategies, Improving relationships at workplace- Johari window, Transactional analysis

Unit-1
Teaching Hours:6
Introduction to Conflict
 

Introduction to Conflict, Nature & Types of conflict- Intra, Interpersonal, Intergroup conflicts, Sources of Conflict.Conflict resolution strategies, Improving relationships at workplace- Johari window, Transactional analysis

Unit-1
Teaching Hours:6
Introduction to Conflict
 

Introduction to Conflict, Nature & Types of conflict- Intra, Interpersonal, Intergroup conflicts, Sources of Conflict.Conflict resolution strategies, Improving relationships at workplace- Johari window, Transactional analysis

Unit-1
Teaching Hours:6
Introduction to Conflict
 

Introduction to Conflict, Nature & Types of conflict- Intra, Interpersonal, Intergroup conflicts, Sources of Conflict.Conflict resolution strategies, Improving relationships at workplace- Johari window, Transactional analysis

Unit-1
Teaching Hours:6
Introduction to Conflict
 

Introduction to Conflict, Nature & Types of conflict- Intra, Interpersonal, Intergroup conflicts, Sources of Conflict.Conflict resolution strategies, Improving relationships at workplace- Johari window, Transactional analysis

Unit-2
Teaching Hours:6
Introduction to Negotiation
 

Introduction to Negotiation- Nature and Concept of negotiation, Negotiation Process- Preparation- Opening Session-Bargaining -Settlement, Types of Bargaining- Distributive Bargaining, Integrative Bargaining. Thompson Pyramid Model, Gaining Leverage through Power and Persuasion - BATNA, Negotiation strategies and styles within an employment context.

Unit-2
Teaching Hours:6
Introduction to Negotiation
 

Introduction to Negotiation- Nature and Concept of negotiation, Negotiation Process- Preparation- Opening Session-Bargaining -Settlement, Types of Bargaining- Distributive Bargaining, Integrative Bargaining. Thompson Pyramid Model, Gaining Leverage through Power and Persuasion - BATNA, Negotiation strategies and styles within an employment context.

Unit-2
Teaching Hours:6
Introduction to Negotiation
 

Introduction to Negotiation- Nature and Concept of negotiation, Negotiation Process- Preparation- Opening Session-Bargaining -Settlement, Types of Bargaining- Distributive Bargaining, Integrative Bargaining. Thompson Pyramid Model, Gaining Leverage through Power and Persuasion - BATNA, Negotiation strategies and styles within an employment context.

Unit-2
Teaching Hours:6
Introduction to Negotiation
 

Introduction to Negotiation- Nature and Concept of negotiation, Negotiation Process- Preparation- Opening Session-Bargaining -Settlement, Types of Bargaining- Distributive Bargaining, Integrative Bargaining. Thompson Pyramid Model, Gaining Leverage through Power and Persuasion - BATNA, Negotiation strategies and styles within an employment context.

Unit-2
Teaching Hours:6
Introduction to Negotiation
 

Introduction to Negotiation- Nature and Concept of negotiation, Negotiation Process- Preparation- Opening Session-Bargaining -Settlement, Types of Bargaining- Distributive Bargaining, Integrative Bargaining. Thompson Pyramid Model, Gaining Leverage through Power and Persuasion - BATNA, Negotiation strategies and styles within an employment context.

Unit-3
Teaching Hours:6
Win-Win negotiations
 

International Negotiations, Negotiations with Global Customer, Managers as Negotiators- Cultural dimensions and negotiation, Holistic approach to cross cultural negotiation

Unit-3
Teaching Hours:6
Win-Win negotiations
 

International Negotiations, Negotiations with Global Customer, Managers as Negotiators- Cultural dimensions and negotiation, Holistic approach to cross cultural negotiation

Unit-3
Teaching Hours:6
Win-Win negotiations
 

International Negotiations, Negotiations with Global Customer, Managers as Negotiators- Cultural dimensions and negotiation, Holistic approach to cross cultural negotiation

Unit-3
Teaching Hours:6
Win-Win negotiations
 

International Negotiations, Negotiations with Global Customer, Managers as Negotiators- Cultural dimensions and negotiation, Holistic approach to cross cultural negotiation

Unit-3
Teaching Hours:6
Win-Win negotiations
 

International Negotiations, Negotiations with Global Customer, Managers as Negotiators- Cultural dimensions and negotiation, Holistic approach to cross cultural negotiation

Unit-4
Teaching Hours:6
Cross cultural management
 

Introduction to Cross Cultural Management- Globalization, Assessing the Global Business Environment. Culture: Dimensions of Culture, Frameworks of cultural studies, Developing Cultural Sensitivity, Culture and Management

Unit-4
Teaching Hours:6
Cross cultural management
 

Introduction to Cross Cultural Management- Globalization, Assessing the Global Business Environment. Culture: Dimensions of Culture, Frameworks of cultural studies, Developing Cultural Sensitivity, Culture and Management

Unit-4
Teaching Hours:6
Cross cultural management
 

Introduction to Cross Cultural Management- Globalization, Assessing the Global Business Environment. Culture: Dimensions of Culture, Frameworks of cultural studies, Developing Cultural Sensitivity, Culture and Management

Unit-4
Teaching Hours:6
Cross cultural management
 

Introduction to Cross Cultural Management- Globalization, Assessing the Global Business Environment. Culture: Dimensions of Culture, Frameworks of cultural studies, Developing Cultural Sensitivity, Culture and Management

Unit-4
Teaching Hours:6
Cross cultural management
 

Introduction to Cross Cultural Management- Globalization, Assessing the Global Business Environment. Culture: Dimensions of Culture, Frameworks of cultural studies, Developing Cultural Sensitivity, Culture and Management

Unit-5
Teaching Hours:6
Managing Communication across Cultures
 

Expression, Presentations and communication styles, Integrated cross cultural model of leadership. Challenging role of the Global Manager - International assignments and expatriates (Self study) 

Unit-5
Teaching Hours:6
Managing Communication across Cultures
 

Expression, Presentations and communication styles, Integrated cross cultural model of leadership. Challenging role of the Global Manager - International assignments and expatriates (Self study) 

Unit-5
Teaching Hours:6
Managing Communication across Cultures
 

Expression, Presentations and communication styles, Integrated cross cultural model of leadership. Challenging role of the Global Manager - International assignments and expatriates (Self study) 

Unit-5
Teaching Hours:6
Managing Communication across Cultures
 

Expression, Presentations and communication styles, Integrated cross cultural model of leadership. Challenging role of the Global Manager - International assignments and expatriates (Self study) 

Unit-5
Teaching Hours:6
Managing Communication across Cultures
 

Expression, Presentations and communication styles, Integrated cross cultural model of leadership. Challenging role of the Global Manager - International assignments and expatriates (Self study) 

Text Books And Reference Books:
  1. Lewicki R. J., Barry, B., &Saunders,D. M. (2019). Negotiation,8th   Edition, McGraw Hill.
Essential Reading / Recommended Reading
  1. Anandamurugan, S. (2019). Negotiation Skills. New Delhi: Global Vision Publishing House.
  2. Brien,Terry O'. (2017). Perfect Negotiation. New Delhi: Rupa Publications.
  3. Stark, P. B., & Flaherty, J. (2017). The Only Negotiating Guide You'll Ever Need: 101 Ways To Win Every Time In Any Situation. United States: Crown Publishing.
  4. Dawson, R. (2017). Secrets of power negotiating: Inside secrets from a master negotiator: updated for the 21st century (15th anniversary ed.). Pompton Plains, NJ: Macmillan.
  5. Reilly, S. (2016). Negotiating with Tough Customers: Never take no for a final answer, and other tactics to win at the bargaining table. Delhi: Jaico Publishing House.
  6. Weiss, J. A. (2016). HBR guide to negotiating. Boston: HBR Press.

 

Evaluation Pattern

Component

 

Description

Units

Total

CIA1

MCQs

1

20

CIA2

Group Assignment - Report

2

20

CIA3

Group Assignment –  Movie based Role Play

1, 2,3

20

CIA4

Book Talk

3, 4, 5

15

CIA5

MCN Pulse Survey- Report and Viva

1,2,3,4,5

20

Attendance

 

 

5

TOTAL

100

MBA361M - DIGITAL MARKETING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Developing a successful digital marketing strategy and implementation is both an art and science. It involves in-depth knowledge of dynamics of new media (Social Media, Mobile) and utilizing the right resources and marketing skills to design and launch successful customer engagement campaigns. Digital Marketing course has been designed to help students to understand both functional and management roles required to plan and execute effective Digital Marketing campaigns. The course also helps students gain an insight how to plan and implement Digital Marketing initiatives

Course Objectives: This course attempts to help students to understand both functional and management roles required to plan and execute effective Digital Marketing campaigns.

Learning Outcome

CO1: Outline the basics of digital marketing and digital marketing plan.

CO2: Utilize the concepts of display ads and e-mail marketing in digital campaigns.

CO3: Choose the appropriate social media for achieving the objectives of the campaign

CO4: Appraise the SEO and SEM efforts of any business organization.

CO5: Explain Mobile Marketing and Web Analytics pertaining to any business.

CO6: Design and run a digital marketing campaign for a client.

Unit-1
Teaching Hours:5
Introduction to Digital Marketing
 

Digital Marketing: Origin of digital marketing; Traditional Vs Digital Marketing; Internet Users in India; Grehan’s 4Ps of digital marketing; The consumer decision journey; The P-O-E-M Framework; The digital landscape; Digital Marketing Plan.

Ethical Challenges: Frauds on the Web, Data and Identity Theft, Issue of Privacy. Information Technology Act, 2000.

Unit-1
Teaching Hours:5
Introduction to Digital Marketing
 

Digital Marketing: Origin of digital marketing; Traditional Vs Digital Marketing; Internet Users in India; Grehan’s 4Ps of digital marketing; The consumer decision journey; The P-O-E-M Framework; The digital landscape; Digital Marketing Plan.

Ethical Challenges: Frauds on the Web, Data and Identity Theft, Issue of Privacy. Information Technology Act, 2000.

Unit-1
Teaching Hours:5
Introduction to Digital Marketing
 

Digital Marketing: Origin of digital marketing; Traditional Vs Digital Marketing; Internet Users in India; Grehan’s 4Ps of digital marketing; The consumer decision journey; The P-O-E-M Framework; The digital landscape; Digital Marketing Plan.

Ethical Challenges: Frauds on the Web, Data and Identity Theft, Issue of Privacy. Information Technology Act, 2000.

Unit-1
Teaching Hours:5
Introduction to Digital Marketing
 

Digital Marketing: Origin of digital marketing; Traditional Vs Digital Marketing; Internet Users in India; Grehan’s 4Ps of digital marketing; The consumer decision journey; The P-O-E-M Framework; The digital landscape; Digital Marketing Plan.

Ethical Challenges: Frauds on the Web, Data and Identity Theft, Issue of Privacy. Information Technology Act, 2000.

Unit-1
Teaching Hours:5
Introduction to Digital Marketing
 

Digital Marketing: Origin of digital marketing; Traditional Vs Digital Marketing; Internet Users in India; Grehan’s 4Ps of digital marketing; The consumer decision journey; The P-O-E-M Framework; The digital landscape; Digital Marketing Plan.

Ethical Challenges: Frauds on the Web, Data and Identity Theft, Issue of Privacy. Information Technology Act, 2000.

Unit-1
Teaching Hours:5
Introduction to Digital Marketing
 

Digital Marketing: Origin of digital marketing; Traditional Vs Digital Marketing; Internet Users in India; Grehan’s 4Ps of digital marketing; The consumer decision journey; The P-O-E-M Framework; The digital landscape; Digital Marketing Plan.

Ethical Challenges: Frauds on the Web, Data and Identity Theft, Issue of Privacy. Information Technology Act, 2000.

Unit-2
Teaching Hours:6
Display Advertising
 

Why pay for Search Advertising? Understanding Ad Placement; Understanding Ad ranks; Creating the first Ad campaign; Enhancing the Ad campaigns; Performance reports. Google AdSense. 

 

Concept of Display Advertising; Types of display Ads; Buying Models; Display Plan; Targeting – Contextual targeting- Placement Targeting-Remarketing- Interest categories- Geographic Language Tagging; What makes a good Ad? Programmatic digital advertising; Analytics tools – view ability, on target reach, Ad fraud, Brand Health.

Unit-2
Teaching Hours:6
Display Advertising
 

Why pay for Search Advertising? Understanding Ad Placement; Understanding Ad ranks; Creating the first Ad campaign; Enhancing the Ad campaigns; Performance reports. Google AdSense. 

 

Concept of Display Advertising; Types of display Ads; Buying Models; Display Plan; Targeting – Contextual targeting- Placement Targeting-Remarketing- Interest categories- Geographic Language Tagging; What makes a good Ad? Programmatic digital advertising; Analytics tools – view ability, on target reach, Ad fraud, Brand Health.

Unit-2
Teaching Hours:6
Display Advertising
 

Why pay for Search Advertising? Understanding Ad Placement; Understanding Ad ranks; Creating the first Ad campaign; Enhancing the Ad campaigns; Performance reports. Google AdSense. 

 

Concept of Display Advertising; Types of display Ads; Buying Models; Display Plan; Targeting – Contextual targeting- Placement Targeting-Remarketing- Interest categories- Geographic Language Tagging; What makes a good Ad? Programmatic digital advertising; Analytics tools – view ability, on target reach, Ad fraud, Brand Health.

Unit-2
Teaching Hours:6
Display Advertising
 

Why pay for Search Advertising? Understanding Ad Placement; Understanding Ad ranks; Creating the first Ad campaign; Enhancing the Ad campaigns; Performance reports. Google AdSense. 

 

Concept of Display Advertising; Types of display Ads; Buying Models; Display Plan; Targeting – Contextual targeting- Placement Targeting-Remarketing- Interest categories- Geographic Language Tagging; What makes a good Ad? Programmatic digital advertising; Analytics tools – view ability, on target reach, Ad fraud, Brand Health.

Unit-2
Teaching Hours:6
Display Advertising
 

Why pay for Search Advertising? Understanding Ad Placement; Understanding Ad ranks; Creating the first Ad campaign; Enhancing the Ad campaigns; Performance reports. Google AdSense. 

 

Concept of Display Advertising; Types of display Ads; Buying Models; Display Plan; Targeting – Contextual targeting- Placement Targeting-Remarketing- Interest categories- Geographic Language Tagging; What makes a good Ad? Programmatic digital advertising; Analytics tools – view ability, on target reach, Ad fraud, Brand Health.

Unit-2
Teaching Hours:6
Display Advertising
 

Why pay for Search Advertising? Understanding Ad Placement; Understanding Ad ranks; Creating the first Ad campaign; Enhancing the Ad campaigns; Performance reports. Google AdSense. 

 

Concept of Display Advertising; Types of display Ads; Buying Models; Display Plan; Targeting – Contextual targeting- Placement Targeting-Remarketing- Interest categories- Geographic Language Tagging; What makes a good Ad? Programmatic digital advertising; Analytics tools – view ability, on target reach, Ad fraud, Brand Health.

Unit-3
Teaching Hours:9
Social Media Marketing
 

How to build a successful social media strategy? Facebook Marketing- Facebook for Business-Anatomy of an Ad campaign – Adverts - Facebook Insights

Linkedin Marketing – Linkedin Strategy- Sales lead generation – Content Strategy – Linkedin Analytics – Targeting – Ad Campaign 

Twitter Marketing – Getting started with Twitter – Building a content strategy – Twitter Ads – Twitter Analytics

Instagram Marketing – Objectives – Content Strategy – Style guidelines – Hashtags – Videos- Sponsored Ads – Apps – Generate leads

Unit-3
Teaching Hours:9
Social Media Marketing
 

How to build a successful social media strategy? Facebook Marketing- Facebook for Business-Anatomy of an Ad campaign – Adverts - Facebook Insights

Linkedin Marketing – Linkedin Strategy- Sales lead generation – Content Strategy – Linkedin Analytics – Targeting – Ad Campaign 

Twitter Marketing – Getting started with Twitter – Building a content strategy – Twitter Ads – Twitter Analytics

Instagram Marketing – Objectives – Content Strategy – Style guidelines – Hashtags – Videos- Sponsored Ads – Apps – Generate leads

Unit-3
Teaching Hours:9
Social Media Marketing
 

How to build a successful social media strategy? Facebook Marketing- Facebook for Business-Anatomy of an Ad campaign – Adverts - Facebook Insights

Linkedin Marketing – Linkedin Strategy- Sales lead generation – Content Strategy – Linkedin Analytics – Targeting – Ad Campaign 

Twitter Marketing – Getting started with Twitter – Building a content strategy – Twitter Ads – Twitter Analytics

Instagram Marketing – Objectives – Content Strategy – Style guidelines – Hashtags – Videos- Sponsored Ads – Apps – Generate leads

Unit-3
Teaching Hours:9
Social Media Marketing
 

How to build a successful social media strategy? Facebook Marketing- Facebook for Business-Anatomy of an Ad campaign – Adverts - Facebook Insights

Linkedin Marketing – Linkedin Strategy- Sales lead generation – Content Strategy – Linkedin Analytics – Targeting – Ad Campaign 

Twitter Marketing – Getting started with Twitter – Building a content strategy – Twitter Ads – Twitter Analytics

Instagram Marketing – Objectives – Content Strategy – Style guidelines – Hashtags – Videos- Sponsored Ads – Apps – Generate leads

Unit-3
Teaching Hours:9
Social Media Marketing
 

How to build a successful social media strategy? Facebook Marketing- Facebook for Business-Anatomy of an Ad campaign – Adverts - Facebook Insights

Linkedin Marketing – Linkedin Strategy- Sales lead generation – Content Strategy – Linkedin Analytics – Targeting – Ad Campaign 

Twitter Marketing – Getting started with Twitter – Building a content strategy – Twitter Ads – Twitter Analytics

Instagram Marketing – Objectives – Content Strategy – Style guidelines – Hashtags – Videos- Sponsored Ads – Apps – Generate leads

Unit-3
Teaching Hours:9
Social Media Marketing
 

How to build a successful social media strategy? Facebook Marketing- Facebook for Business-Anatomy of an Ad campaign – Adverts - Facebook Insights

Linkedin Marketing – Linkedin Strategy- Sales lead generation – Content Strategy – Linkedin Analytics – Targeting – Ad Campaign 

Twitter Marketing – Getting started with Twitter – Building a content strategy – Twitter Ads – Twitter Analytics

Instagram Marketing – Objectives – Content Strategy – Style guidelines – Hashtags – Videos- Sponsored Ads – Apps – Generate leads

Unit-4
Teaching Hours:6
Email Marketing and Search Engine Advertising and Search Engine Optimization
 

e-mail Marketing – Building a List- Content Strategies – e-mail newsletter – Automating e-mail marketing- Analytics

 

Search Engine Optimization – How search engine works? SEO Phases; On page Optimization; Off-page Optimization; Social Media Reach; Maintenance

Unit-4
Teaching Hours:6
Email Marketing and Search Engine Advertising and Search Engine Optimization
 

e-mail Marketing – Building a List- Content Strategies – e-mail newsletter – Automating e-mail marketing- Analytics

 

Search Engine Optimization – How search engine works? SEO Phases; On page Optimization; Off-page Optimization; Social Media Reach; Maintenance

Unit-4
Teaching Hours:6
Email Marketing and Search Engine Advertising and Search Engine Optimization
 

e-mail Marketing – Building a List- Content Strategies – e-mail newsletter – Automating e-mail marketing- Analytics

 

Search Engine Optimization – How search engine works? SEO Phases; On page Optimization; Off-page Optimization; Social Media Reach; Maintenance

Unit-4
Teaching Hours:6
Email Marketing and Search Engine Advertising and Search Engine Optimization
 

e-mail Marketing – Building a List- Content Strategies – e-mail newsletter – Automating e-mail marketing- Analytics

 

Search Engine Optimization – How search engine works? SEO Phases; On page Optimization; Off-page Optimization; Social Media Reach; Maintenance

Unit-4
Teaching Hours:6
Email Marketing and Search Engine Advertising and Search Engine Optimization
 

e-mail Marketing – Building a List- Content Strategies – e-mail newsletter – Automating e-mail marketing- Analytics

 

Search Engine Optimization – How search engine works? SEO Phases; On page Optimization; Off-page Optimization; Social Media Reach; Maintenance

Unit-4
Teaching Hours:6
Email Marketing and Search Engine Advertising and Search Engine Optimization
 

e-mail Marketing – Building a List- Content Strategies – e-mail newsletter – Automating e-mail marketing- Analytics

 

Search Engine Optimization – How search engine works? SEO Phases; On page Optimization; Off-page Optimization; Social Media Reach; Maintenance

Unit-5
Teaching Hours:4
Mobile Marketing and Web Analytics
 

Mobile Advertising – Mobile Marketing toolkit – Mobile Marketing Features – Mobile Analytics 

Web Analytics – Key Metrics – Making web analytics actionable – Types of tracking codes.

Unit-5
Teaching Hours:4
Mobile Marketing and Web Analytics
 

Mobile Advertising – Mobile Marketing toolkit – Mobile Marketing Features – Mobile Analytics 

Web Analytics – Key Metrics – Making web analytics actionable – Types of tracking codes.

Unit-5
Teaching Hours:4
Mobile Marketing and Web Analytics
 

Mobile Advertising – Mobile Marketing toolkit – Mobile Marketing Features – Mobile Analytics 

Web Analytics – Key Metrics – Making web analytics actionable – Types of tracking codes.

Unit-5
Teaching Hours:4
Mobile Marketing and Web Analytics
 

Mobile Advertising – Mobile Marketing toolkit – Mobile Marketing Features – Mobile Analytics 

Web Analytics – Key Metrics – Making web analytics actionable – Types of tracking codes.

Unit-5
Teaching Hours:4
Mobile Marketing and Web Analytics
 

Mobile Advertising – Mobile Marketing toolkit – Mobile Marketing Features – Mobile Analytics 

Web Analytics – Key Metrics – Making web analytics actionable – Types of tracking codes.

Unit-5
Teaching Hours:4
Mobile Marketing and Web Analytics
 

Mobile Advertising – Mobile Marketing toolkit – Mobile Marketing Features – Mobile Analytics 

Web Analytics – Key Metrics – Making web analytics actionable – Types of tracking codes.

Text Books And Reference Books:

Seema Gupta. (2020). Digital Marketing (2nd Ed). Tata Mc Graw Hill.

Essential Reading / Recommended Reading
  1. Kerpen, D., Berk, R., Greenbaum, M. (2019). Likeable social media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter. United Kingdom: McGraw-Hill Education.
  2. Puthussery, A. (2020). Digital Marketing: An Overview. Notion Press.
  3. Herman, J., Butow, E., Allton, M., Liu, S., Robinson, A. (2020). Ultimate Guide to Social Media Marketing. United States: Entrepreneur Press.
  4. Marshall, P., Rhodes, M., Todd, B. (2020). Ultimate Guide to Google Ads. United States: Entrepreneur Press.
Evaluation Pattern

* As per to the course plan

MBA361S - LEADERSHIP (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course introduces the leadership concept by examining different types of leadership and theories. It enables students to manage leadership in teams by being creative and innovative. The course also discusses emerging leadership trends.

Learning Outcome

CO1: Identify best qualities of effective leaders

CO2: Able to differentiate participative style of leadership with delegation and empowerment

CO3: Appraise the current status of working in team and able to apply various team building activities

CO4: Determine skills for leadership development

CO5: Discuss the emerging future leadership trends

Unit-1
Teaching Hours:6
Introduction to Leadership
 

Leadership: Definition, The nature of Leadership, Manager vs Leaders, Traits of good leaders and followers

Participative Leadership, Participative Nature, Delegation, Motivation and Empowerment, Consequences of empowerment, Facilitating conditions for empowerment. 

Styles of leadership -Transactional, transformational, Servant, Charismatic, adaptive Leadership ,  Leader Self-Awareness and Personal Growth: • Emotional intelligence • Personality, Mindfulness and stress management

 

Early contingency theories of effective leadership: Contingency approaches - Fiedler’s contingency model, Situational leadership, Path-Goal theory and Decision-Making theory

Unit-1
Teaching Hours:6
Introduction to Leadership
 

Leadership: Definition, The nature of Leadership, Manager vs Leaders, Traits of good leaders and followers

Participative Leadership, Participative Nature, Delegation, Motivation and Empowerment, Consequences of empowerment, Facilitating conditions for empowerment. 

Styles of leadership -Transactional, transformational, Servant, Charismatic, adaptive Leadership ,  Leader Self-Awareness and Personal Growth: • Emotional intelligence • Personality, Mindfulness and stress management

 

Early contingency theories of effective leadership: Contingency approaches - Fiedler’s contingency model, Situational leadership, Path-Goal theory and Decision-Making theory

Unit-1
Teaching Hours:6
Introduction to Leadership
 

Leadership: Definition, The nature of Leadership, Manager vs Leaders, Traits of good leaders and followers

Participative Leadership, Participative Nature, Delegation, Motivation and Empowerment, Consequences of empowerment, Facilitating conditions for empowerment. 

Styles of leadership -Transactional, transformational, Servant, Charismatic, adaptive Leadership ,  Leader Self-Awareness and Personal Growth: • Emotional intelligence • Personality, Mindfulness and stress management

 

Early contingency theories of effective leadership: Contingency approaches - Fiedler’s contingency model, Situational leadership, Path-Goal theory and Decision-Making theory

Unit-1
Teaching Hours:6
Introduction to Leadership
 

Leadership: Definition, The nature of Leadership, Manager vs Leaders, Traits of good leaders and followers

Participative Leadership, Participative Nature, Delegation, Motivation and Empowerment, Consequences of empowerment, Facilitating conditions for empowerment. 

Styles of leadership -Transactional, transformational, Servant, Charismatic, adaptive Leadership ,  Leader Self-Awareness and Personal Growth: • Emotional intelligence • Personality, Mindfulness and stress management

 

Early contingency theories of effective leadership: Contingency approaches - Fiedler’s contingency model, Situational leadership, Path-Goal theory and Decision-Making theory

Unit-2
Teaching Hours:6
Leadership Communication
 

 

Leadership communication for influencing, Five levels of leadership Influence, Communication Standards for leadership, levels of clear communication, Writing for business,  Public speaking and presentation skills, Negotiation and conflict resolution, BATNA, Active listening and feedback, OARS Model (Open-ended questions, Affirming, Reflective listening, and Summarizing.), Decision Making and problem solving and thinking tools, Time Management, 

Unit-2
Teaching Hours:6
Leadership Communication
 

 

Leadership communication for influencing, Five levels of leadership Influence, Communication Standards for leadership, levels of clear communication, Writing for business,  Public speaking and presentation skills, Negotiation and conflict resolution, BATNA, Active listening and feedback, OARS Model (Open-ended questions, Affirming, Reflective listening, and Summarizing.), Decision Making and problem solving and thinking tools, Time Management, 

Unit-2
Teaching Hours:6
Leadership Communication
 

 

Leadership communication for influencing, Five levels of leadership Influence, Communication Standards for leadership, levels of clear communication, Writing for business,  Public speaking and presentation skills, Negotiation and conflict resolution, BATNA, Active listening and feedback, OARS Model (Open-ended questions, Affirming, Reflective listening, and Summarizing.), Decision Making and problem solving and thinking tools, Time Management, 

Unit-2
Teaching Hours:6
Leadership Communication
 

 

Leadership communication for influencing, Five levels of leadership Influence, Communication Standards for leadership, levels of clear communication, Writing for business,  Public speaking and presentation skills, Negotiation and conflict resolution, BATNA, Active listening and feedback, OARS Model (Open-ended questions, Affirming, Reflective listening, and Summarizing.), Decision Making and problem solving and thinking tools, Time Management, 

Unit-3
Teaching Hours:6
Leadership in Teams
 

Nature of teams and determinants of team performance - Virtual Teams. Leadership in teams, procedures for facilitating team learning, Diversity and inclusion in teams  - Gender and leadership, Women Leadership,  Multicultural leadership, Managing leadership diversity, Creativity and Innovation

 

Team Dynamics and Team Leadership: • Building high-performing teams • Team motivation and engagement, Leadership Coaching and mentoring, Leader as change and Transformation agent

Unit-3
Teaching Hours:6
Leadership in Teams
 

Nature of teams and determinants of team performance - Virtual Teams. Leadership in teams, procedures for facilitating team learning, Diversity and inclusion in teams  - Gender and leadership, Women Leadership,  Multicultural leadership, Managing leadership diversity, Creativity and Innovation

 

Team Dynamics and Team Leadership: • Building high-performing teams • Team motivation and engagement, Leadership Coaching and mentoring, Leader as change and Transformation agent

Unit-3
Teaching Hours:6
Leadership in Teams
 

Nature of teams and determinants of team performance - Virtual Teams. Leadership in teams, procedures for facilitating team learning, Diversity and inclusion in teams  - Gender and leadership, Women Leadership,  Multicultural leadership, Managing leadership diversity, Creativity and Innovation

 

Team Dynamics and Team Leadership: • Building high-performing teams • Team motivation and engagement, Leadership Coaching and mentoring, Leader as change and Transformation agent

Unit-3
Teaching Hours:6
Leadership in Teams
 

Nature of teams and determinants of team performance - Virtual Teams. Leadership in teams, procedures for facilitating team learning, Diversity and inclusion in teams  - Gender and leadership, Women Leadership,  Multicultural leadership, Managing leadership diversity, Creativity and Innovation

 

Team Dynamics and Team Leadership: • Building high-performing teams • Team motivation and engagement, Leadership Coaching and mentoring, Leader as change and Transformation agent

Unit-4
Teaching Hours:6
Ethical leadership and Leadership development
 

Ethical leadership- concept, Ethical decision-making frameworks, Stakeholder management and corporate responsibility; Managing conflicts of interest, • Leading with integrity and authenticity                                              

 

Nature of leadership development, Leadership development through self-development and self-discipline, Types of leadership development and training programs

Unit-4
Teaching Hours:6
Ethical leadership and Leadership development
 

Ethical leadership- concept, Ethical decision-making frameworks, Stakeholder management and corporate responsibility; Managing conflicts of interest, • Leading with integrity and authenticity                                              

 

Nature of leadership development, Leadership development through self-development and self-discipline, Types of leadership development and training programs

Unit-4
Teaching Hours:6
Ethical leadership and Leadership development
 

Ethical leadership- concept, Ethical decision-making frameworks, Stakeholder management and corporate responsibility; Managing conflicts of interest, • Leading with integrity and authenticity                                              

 

Nature of leadership development, Leadership development through self-development and self-discipline, Types of leadership development and training programs

Unit-4
Teaching Hours:6
Ethical leadership and Leadership development
 

Ethical leadership- concept, Ethical decision-making frameworks, Stakeholder management and corporate responsibility; Managing conflicts of interest, • Leading with integrity and authenticity                                              

 

Nature of leadership development, Leadership development through self-development and self-discipline, Types of leadership development and training programs

Unit-5
Teaching Hours:6
Emerging Leadership trends
 

Emerging Leadership Styles of future, Scenario Analysis for leaders, Agile Leadership, Entrepreneurial Leadership; Digital transformation in  Leadership - Scope, importance, benefits, digital leadership skills.

Unit-5
Teaching Hours:6
Emerging Leadership trends
 

Emerging Leadership Styles of future, Scenario Analysis for leaders, Agile Leadership, Entrepreneurial Leadership; Digital transformation in  Leadership - Scope, importance, benefits, digital leadership skills.

Unit-5
Teaching Hours:6
Emerging Leadership trends
 

Emerging Leadership Styles of future, Scenario Analysis for leaders, Agile Leadership, Entrepreneurial Leadership; Digital transformation in  Leadership - Scope, importance, benefits, digital leadership skills.

Unit-5
Teaching Hours:6
Emerging Leadership trends
 

Emerging Leadership Styles of future, Scenario Analysis for leaders, Agile Leadership, Entrepreneurial Leadership; Digital transformation in  Leadership - Scope, importance, benefits, digital leadership skills.

Text Books And Reference Books:
  1. Yukl, G., Gardner, W. L., & Uppal, N. (2019). Leadership in Organizations, 9th Edition. Pearson.
  2. Dubrin, A.J. (2016). Leadership, Research findings, Practice and Skills, 8th Edition. Cengage Learning.
Essential Reading / Recommended Reading
  1. Daft, R. L. (2018). Leadership Experience, 7th edition. Cengage Learning.
  2. Northouse, P. G. (2021). Leadership: Theory and practice, 8th Edition. Sage Publications.
Evaluation Pattern

*

MBA362B - APPLIED STATISTICS FOR BUSINESS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This paper is offered as a generic elective subject for 3 credits for the students of fifth trimester. The course offers a perspective of the life cycle of a business problem solving for students with the application of powerful statistical techniques. This course helps students sharpen their analytical capabilities to solve a plethora of business problems encountered during the execution of master thesis and capstone projects.

Course Objectives: 

At the end of the course, students should be able:

  1. Construct business problems in statistical terms.
  2. Make use of predictive techniques for decision making under uncertainties
  3. Develop time series models for business decisions
  4. Discover hidden patterns in data with suitable unsupervised multivariate methods

Discover the strength of relationships between variables using Structural Equation Modelling. 

Learning Outcome

CLO1: Identify specialized multivariate analysis techniques appropriate for the given problem.

CLO2: Apply appropriate predictive mining techniques to a business problem

CLO3: Analyze time series data using appropriate time series models

CLO4: Classify the data using appropriate data reduction technique

CLO5: Determine the significant relationship between variables using Structural Equation models.

Unit-1
Teaching Hours:5
Exploratory Data Analysis for Decision Making
 

Making immediate possible conclusions about quantitative data with the help of descriptive statistics, histogram, density plots, Box and Whisker plots and Normal probability plot. Bivariate data analysis using correlation, categorical data analysis using Chi-square test/contingency tables, pie and bar charts. Time series plots to detect trend, seasonality and cycles. Detecting vital few and trivial many with Pareto front.   

Unit-1
Teaching Hours:5
Exploratory Data Analysis for Decision Making
 

Making immediate possible conclusions about quantitative data with the help of descriptive statistics, histogram, density plots, Box and Whisker plots and Normal probability plot. Bivariate data analysis using correlation, categorical data analysis using Chi-square test/contingency tables, pie and bar charts. Time series plots to detect trend, seasonality and cycles. Detecting vital few and trivial many with Pareto front.   

Unit-1
Teaching Hours:5
Exploratory Data Analysis for Decision Making
 

Making immediate possible conclusions about quantitative data with the help of descriptive statistics, histogram, density plots, Box and Whisker plots and Normal probability plot. Bivariate data analysis using correlation, categorical data analysis using Chi-square test/contingency tables, pie and bar charts. Time series plots to detect trend, seasonality and cycles. Detecting vital few and trivial many with Pareto front.   

Unit-1
Teaching Hours:5
Exploratory Data Analysis for Decision Making
 

Making immediate possible conclusions about quantitative data with the help of descriptive statistics, histogram, density plots, Box and Whisker plots and Normal probability plot. Bivariate data analysis using correlation, categorical data analysis using Chi-square test/contingency tables, pie and bar charts. Time series plots to detect trend, seasonality and cycles. Detecting vital few and trivial many with Pareto front.   

Unit-1
Teaching Hours:5
Exploratory Data Analysis for Decision Making
 

Making immediate possible conclusions about quantitative data with the help of descriptive statistics, histogram, density plots, Box and Whisker plots and Normal probability plot. Bivariate data analysis using correlation, categorical data analysis using Chi-square test/contingency tables, pie and bar charts. Time series plots to detect trend, seasonality and cycles. Detecting vital few and trivial many with Pareto front.   

Unit-2
Teaching Hours:7
Applied Predictive Mining
 

Introduction to regression analysis, global assumptions of regression analysis, regression to identify the key drivers of a business metric, predicting business metric using regression and regression diagnostics for white noise. Introduction to sigmoid function and logistic regression, propensity modeling. Introduction to discriminant functions and linear discriminant analysis, risk propensity modeling using LDA. Model diagnostics measures using R-squared, cost functions, confusion matrix, accuracy, precision, recall, f1-score, positive likelihood and lift measures.

 

 

Unit-2
Teaching Hours:7
Applied Predictive Mining
 

Introduction to regression analysis, global assumptions of regression analysis, regression to identify the key drivers of a business metric, predicting business metric using regression and regression diagnostics for white noise. Introduction to sigmoid function and logistic regression, propensity modeling. Introduction to discriminant functions and linear discriminant analysis, risk propensity modeling using LDA. Model diagnostics measures using R-squared, cost functions, confusion matrix, accuracy, precision, recall, f1-score, positive likelihood and lift measures.

 

 

Unit-2
Teaching Hours:7
Applied Predictive Mining
 

Introduction to regression analysis, global assumptions of regression analysis, regression to identify the key drivers of a business metric, predicting business metric using regression and regression diagnostics for white noise. Introduction to sigmoid function and logistic regression, propensity modeling. Introduction to discriminant functions and linear discriminant analysis, risk propensity modeling using LDA. Model diagnostics measures using R-squared, cost functions, confusion matrix, accuracy, precision, recall, f1-score, positive likelihood and lift measures.

 

 

Unit-2
Teaching Hours:7
Applied Predictive Mining
 

Introduction to regression analysis, global assumptions of regression analysis, regression to identify the key drivers of a business metric, predicting business metric using regression and regression diagnostics for white noise. Introduction to sigmoid function and logistic regression, propensity modeling. Introduction to discriminant functions and linear discriminant analysis, risk propensity modeling using LDA. Model diagnostics measures using R-squared, cost functions, confusion matrix, accuracy, precision, recall, f1-score, positive likelihood and lift measures.

 

 

Unit-2
Teaching Hours:7
Applied Predictive Mining
 

Introduction to regression analysis, global assumptions of regression analysis, regression to identify the key drivers of a business metric, predicting business metric using regression and regression diagnostics for white noise. Introduction to sigmoid function and logistic regression, propensity modeling. Introduction to discriminant functions and linear discriminant analysis, risk propensity modeling using LDA. Model diagnostics measures using R-squared, cost functions, confusion matrix, accuracy, precision, recall, f1-score, positive likelihood and lift measures.

 

 

Unit-3
Teaching Hours:6
Business Forecasting
 

Univariate time series analysis, detecting trend, seasonality and cycles in time series data, analysis of ACF and PACF plots, exponential smoothing models for forecasting. Augmented Dickey Fuller test to detect the presence of unit roots. ARMA modeling, seasonal and non-seasonal ARIMA models. Forecasting economic series and business metrics using exponential smoothing and ARMA models for planning. Basic introduction to ARCH, GARCH models, assessing the accuracy of forecasting models with cost functions.

 

 

Unit-3
Teaching Hours:6
Business Forecasting
 

Univariate time series analysis, detecting trend, seasonality and cycles in time series data, analysis of ACF and PACF plots, exponential smoothing models for forecasting. Augmented Dickey Fuller test to detect the presence of unit roots. ARMA modeling, seasonal and non-seasonal ARIMA models. Forecasting economic series and business metrics using exponential smoothing and ARMA models for planning. Basic introduction to ARCH, GARCH models, assessing the accuracy of forecasting models with cost functions.

 

 

Unit-3
Teaching Hours:6
Business Forecasting
 

Univariate time series analysis, detecting trend, seasonality and cycles in time series data, analysis of ACF and PACF plots, exponential smoothing models for forecasting. Augmented Dickey Fuller test to detect the presence of unit roots. ARMA modeling, seasonal and non-seasonal ARIMA models. Forecasting economic series and business metrics using exponential smoothing and ARMA models for planning. Basic introduction to ARCH, GARCH models, assessing the accuracy of forecasting models with cost functions.

 

 

Unit-3
Teaching Hours:6
Business Forecasting
 

Univariate time series analysis, detecting trend, seasonality and cycles in time series data, analysis of ACF and PACF plots, exponential smoothing models for forecasting. Augmented Dickey Fuller test to detect the presence of unit roots. ARMA modeling, seasonal and non-seasonal ARIMA models. Forecasting economic series and business metrics using exponential smoothing and ARMA models for planning. Basic introduction to ARCH, GARCH models, assessing the accuracy of forecasting models with cost functions.

 

 

Unit-3
Teaching Hours:6
Business Forecasting
 

Univariate time series analysis, detecting trend, seasonality and cycles in time series data, analysis of ACF and PACF plots, exponential smoothing models for forecasting. Augmented Dickey Fuller test to detect the presence of unit roots. ARMA modeling, seasonal and non-seasonal ARIMA models. Forecasting economic series and business metrics using exponential smoothing and ARMA models for planning. Basic introduction to ARCH, GARCH models, assessing the accuracy of forecasting models with cost functions.

 

 

Unit-4
Teaching Hours:7
Extracting Hidden Patterns
 

Principal Component Analysis (PCA), Factor Analysis (FA), Discussion on application of PCA in dimension reduction and anomaly detection in businesses. Introduction to cluster analysis, partitioning and hierarchical cluster methods and their applications in finance and marketing domains. Basic introduction to Gaussian Mixture Models (GMM) and density-based clustering methods and their applications in detecting non-obvious patterns in businesses.

Unit-4
Teaching Hours:7
Extracting Hidden Patterns
 

Principal Component Analysis (PCA), Factor Analysis (FA), Discussion on application of PCA in dimension reduction and anomaly detection in businesses. Introduction to cluster analysis, partitioning and hierarchical cluster methods and their applications in finance and marketing domains. Basic introduction to Gaussian Mixture Models (GMM) and density-based clustering methods and their applications in detecting non-obvious patterns in businesses.

Unit-4
Teaching Hours:7
Extracting Hidden Patterns
 

Principal Component Analysis (PCA), Factor Analysis (FA), Discussion on application of PCA in dimension reduction and anomaly detection in businesses. Introduction to cluster analysis, partitioning and hierarchical cluster methods and their applications in finance and marketing domains. Basic introduction to Gaussian Mixture Models (GMM) and density-based clustering methods and their applications in detecting non-obvious patterns in businesses.

Unit-4
Teaching Hours:7
Extracting Hidden Patterns
 

Principal Component Analysis (PCA), Factor Analysis (FA), Discussion on application of PCA in dimension reduction and anomaly detection in businesses. Introduction to cluster analysis, partitioning and hierarchical cluster methods and their applications in finance and marketing domains. Basic introduction to Gaussian Mixture Models (GMM) and density-based clustering methods and their applications in detecting non-obvious patterns in businesses.

Unit-4
Teaching Hours:7
Extracting Hidden Patterns
 

Principal Component Analysis (PCA), Factor Analysis (FA), Discussion on application of PCA in dimension reduction and anomaly detection in businesses. Introduction to cluster analysis, partitioning and hierarchical cluster methods and their applications in finance and marketing domains. Basic introduction to Gaussian Mixture Models (GMM) and density-based clustering methods and their applications in detecting non-obvious patterns in businesses.

Unit-5
Teaching Hours:5
Confirmatory Analysis
 

Causal modeling, Path Analysis and Structural Equation modeling using JMP software 

Unit-5
Teaching Hours:5
Confirmatory Analysis
 

Causal modeling, Path Analysis and Structural Equation modeling using JMP software 

Unit-5
Teaching Hours:5
Confirmatory Analysis
 

Causal modeling, Path Analysis and Structural Equation modeling using JMP software 

Unit-5
Teaching Hours:5
Confirmatory Analysis
 

Causal modeling, Path Analysis and Structural Equation modeling using JMP software 

Unit-5
Teaching Hours:5
Confirmatory Analysis
 

Causal modeling, Path Analysis and Structural Equation modeling using JMP software 

Text Books And Reference Books:

Richard A. Johnson, Dean W. Wichern (2015), Applied Multivariate Statistical Analysis, 6th Edition, Pearson Education India.

Essential Reading / Recommended Reading

Hair, J.F., Black, W.C.Jr., Babin, B.J., Anderson, R.E. (2018).Multivariate Data Analysis, 7th Edition. Pearson Education India.

Evaluation Pattern

* As per the course plan

MBA362EI - ENTREPRENEURIAL FINANCE (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Without finance, no business can start or sustain. Hence, this course will equip students to understand the various aspects of raising finance for the new enterprises.

Learning Outcome

CO1: Define the relation between entrepreneurial finance and value creation in a business.

CO2: Identify the sources of finance for new ventures.

CO3: Analyze the financial performance of an entrepreneurial initiative.

CO4: Evaluate an entrepreneurial perspective on management of short-term funds.

CO5: Compare and contrast the VC/PE industry across the world

Unit-1
Teaching Hours:5
The Entrepreneurial Environment
 

Role of Finance in Entrepreneurship Developing the Business Idea Financial Testing of the Business Model, Organizing and Financing a New Venture

Unit-1
Teaching Hours:5
The Entrepreneurial Environment
 

Role of Finance in Entrepreneurship Developing the Business Idea Financial Testing of the Business Model, Organizing and Financing a New Venture

Unit-1
Teaching Hours:5
The Entrepreneurial Environment
 

Role of Finance in Entrepreneurship Developing the Business Idea Financial Testing of the Business Model, Organizing and Financing a New Venture

Unit-1
Teaching Hours:5
The Entrepreneurial Environment
 

Role of Finance in Entrepreneurship Developing the Business Idea Financial Testing of the Business Model, Organizing and Financing a New Venture

Unit-1
Teaching Hours:5
The Entrepreneurial Environment
 

Role of Finance in Entrepreneurship Developing the Business Idea Financial Testing of the Business Model, Organizing and Financing a New Venture

Unit-2
Teaching Hours:10
Creating and Recognizing Venture Value
 

Evaluating the Operating and Financial Performance, Projecting Financial Statements, Securities Law Considerations in Obtaining Venture Financing, Venture Capital Valuation Methods, Valuing Early-Stage Ventures                                                                                                                             

Unit-2
Teaching Hours:10
Creating and Recognizing Venture Value
 

Evaluating the Operating and Financial Performance, Projecting Financial Statements, Securities Law Considerations in Obtaining Venture Financing, Venture Capital Valuation Methods, Valuing Early-Stage Ventures                                                                                                                             

Unit-2
Teaching Hours:10
Creating and Recognizing Venture Value
 

Evaluating the Operating and Financial Performance, Projecting Financial Statements, Securities Law Considerations in Obtaining Venture Financing, Venture Capital Valuation Methods, Valuing Early-Stage Ventures                                                                                                                             

Unit-2
Teaching Hours:10
Creating and Recognizing Venture Value
 

Evaluating the Operating and Financial Performance, Projecting Financial Statements, Securities Law Considerations in Obtaining Venture Financing, Venture Capital Valuation Methods, Valuing Early-Stage Ventures                                                                                                                             

Unit-2
Teaching Hours:10
Creating and Recognizing Venture Value
 

Evaluating the Operating and Financial Performance, Projecting Financial Statements, Securities Law Considerations in Obtaining Venture Financing, Venture Capital Valuation Methods, Valuing Early-Stage Ventures                                                                                                                             

Unit-3
Teaching Hours:8
Structuring Finances for Growing Ventures
 

Angel Investors / Private Equity Finance / Venture Capital, structuring deals, Determinants of Enterprise Value, Preventing Venture Sickness, Overview of tax Regime                                                                                                                      

Unit-3
Teaching Hours:8
Structuring Finances for Growing Ventures
 

Angel Investors / Private Equity Finance / Venture Capital, structuring deals, Determinants of Enterprise Value, Preventing Venture Sickness, Overview of tax Regime                                                                                                                      

Unit-3
Teaching Hours:8
Structuring Finances for Growing Ventures
 

Angel Investors / Private Equity Finance / Venture Capital, structuring deals, Determinants of Enterprise Value, Preventing Venture Sickness, Overview of tax Regime                                                                                                                      

Unit-3
Teaching Hours:8
Structuring Finances for Growing Ventures
 

Angel Investors / Private Equity Finance / Venture Capital, structuring deals, Determinants of Enterprise Value, Preventing Venture Sickness, Overview of tax Regime                                                                                                                      

Unit-3
Teaching Hours:8
Structuring Finances for Growing Ventures
 

Angel Investors / Private Equity Finance / Venture Capital, structuring deals, Determinants of Enterprise Value, Preventing Venture Sickness, Overview of tax Regime                                                                                                                      

Unit-4
Teaching Hours:5
Exit and Turnaround Strategies
 

Harvesting the Business Venture, Investment IPO Process and Issues Listing on SME Exchange: Requirements and Regulations, Turnaround Opportunities in Financially Troubled Ventures

Unit-4
Teaching Hours:5
Exit and Turnaround Strategies
 

Harvesting the Business Venture, Investment IPO Process and Issues Listing on SME Exchange: Requirements and Regulations, Turnaround Opportunities in Financially Troubled Ventures

Unit-4
Teaching Hours:5
Exit and Turnaround Strategies
 

Harvesting the Business Venture, Investment IPO Process and Issues Listing on SME Exchange: Requirements and Regulations, Turnaround Opportunities in Financially Troubled Ventures

Unit-4
Teaching Hours:5
Exit and Turnaround Strategies
 

Harvesting the Business Venture, Investment IPO Process and Issues Listing on SME Exchange: Requirements and Regulations, Turnaround Opportunities in Financially Troubled Ventures

Unit-4
Teaching Hours:5
Exit and Turnaround Strategies
 

Harvesting the Business Venture, Investment IPO Process and Issues Listing on SME Exchange: Requirements and Regulations, Turnaround Opportunities in Financially Troubled Ventures

Unit-5
Teaching Hours:2
Development and Growth of VC/PE Industry
 

Comparison of VC/PE Industry between developed vs developing nations, growth of VC/PE industry and trends, etc.

Unit-5
Teaching Hours:2
Development and Growth of VC/PE Industry
 

Comparison of VC/PE Industry between developed vs developing nations, growth of VC/PE industry and trends, etc.

Unit-5
Teaching Hours:2
Development and Growth of VC/PE Industry
 

Comparison of VC/PE Industry between developed vs developing nations, growth of VC/PE industry and trends, etc.

Unit-5
Teaching Hours:2
Development and Growth of VC/PE Industry
 

Comparison of VC/PE Industry between developed vs developing nations, growth of VC/PE industry and trends, etc.

Unit-5
Teaching Hours:2
Development and Growth of VC/PE Industry
 

Comparison of VC/PE Industry between developed vs developing nations, growth of VC/PE industry and trends, etc.

Text Books And Reference Books:

Leach, J., & Melicher, R. Entrepreneurial finance. Nelson Education

Essential Reading / Recommended Reading

Stancill, J.M. Entrepreneurial Finance, Thomson South Western: Ohio

Smith, J.K, and Smith, R.L. Entrepreneurial Finance, John Wiley: New Jersey

Evaluation Pattern

As per course plan

MBA362F - FINANCE THROUGH FILMS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course will familiarise students with the functioning of the capital markets and money markets. It also intends to give a good knowledge about the financial systems, products, services and financial institutions. Students will gain insights on the role of regulations and regulators for the smooth and efficient functioning of the financial system. All these concepts will be described through contemporary global events that are reflected in some of the films chosen to support the pedagogy of this course. Importance of ethics in finance will be highlighted throughout the course.

Learning Outcome

CO1: Understand the structure of capital markets and money markets.

CO2: Analyse the functioning of financial systems.

CO3: Review the regulatory framework in financial markets.

CO4: Appraise the ethical dimensions of actions from market participants.

CO5: Evaluate performance of different markets at a basic level.

Unit-1
Teaching Hours:6
Overview of Financial Systems and markets
 

Financial Institutions, products, services, overview of Indian capital markets, primary market and its role, Initial Public Offerings, secondary market and it role, Equity and Debt market structures, trading on stock exchanges money markets, Call money market, Commercial paper market, Commercial bill market, Certificate of deposit (CD), Treasury bills, Sovereign Securities market, Credit rating agencies

Unit-1
Teaching Hours:6
Overview of Financial Systems and markets
 

Financial Institutions, products, services, overview of Indian capital markets, primary market and its role, Initial Public Offerings, secondary market and it role, Equity and Debt market structures, trading on stock exchanges money markets, Call money market, Commercial paper market, Commercial bill market, Certificate of deposit (CD), Treasury bills, Sovereign Securities market, Credit rating agencies

Unit-1
Teaching Hours:6
Overview of Financial Systems and markets
 

Financial Institutions, products, services, overview of Indian capital markets, primary market and its role, Initial Public Offerings, secondary market and it role, Equity and Debt market structures, trading on stock exchanges money markets, Call money market, Commercial paper market, Commercial bill market, Certificate of deposit (CD), Treasury bills, Sovereign Securities market, Credit rating agencies

Unit-1
Teaching Hours:6
Overview of Financial Systems and markets
 

Financial Institutions, products, services, overview of Indian capital markets, primary market and its role, Initial Public Offerings, secondary market and it role, Equity and Debt market structures, trading on stock exchanges money markets, Call money market, Commercial paper market, Commercial bill market, Certificate of deposit (CD), Treasury bills, Sovereign Securities market, Credit rating agencies

Unit-1
Teaching Hours:6
Overview of Financial Systems and markets
 

Financial Institutions, products, services, overview of Indian capital markets, primary market and its role, Initial Public Offerings, secondary market and it role, Equity and Debt market structures, trading on stock exchanges money markets, Call money market, Commercial paper market, Commercial bill market, Certificate of deposit (CD), Treasury bills, Sovereign Securities market, Credit rating agencies

Unit-2
Teaching Hours:4
Regulations in the Indian Financial System
 

Analysis of regulatory environment and framework

SEBI and its framework on regulating capital markets, insider trading, LODR

Unit-2
Teaching Hours:4
Regulations in the Indian Financial System
 

Analysis of regulatory environment and framework

SEBI and its framework on regulating capital markets, insider trading, LODR

Unit-2
Teaching Hours:4
Regulations in the Indian Financial System
 

Analysis of regulatory environment and framework

SEBI and its framework on regulating capital markets, insider trading, LODR

Unit-2
Teaching Hours:4
Regulations in the Indian Financial System
 

Analysis of regulatory environment and framework

SEBI and its framework on regulating capital markets, insider trading, LODR

Unit-2
Teaching Hours:4
Regulations in the Indian Financial System
 

Analysis of regulatory environment and framework

SEBI and its framework on regulating capital markets, insider trading, LODR

Unit-3
Teaching Hours:8
Financial systemic collapses and remedies
 
  • Bubbles in markets - 
  • Indian securities scam 1992
  • Asian crisis 1997
  • Financial crisis of 2008
  • Actions of different markets players, 
  • Role of credit rating agencies
  • Regulatory intervention
Unit-3
Teaching Hours:8
Financial systemic collapses and remedies
 
  • Bubbles in markets - 
  • Indian securities scam 1992
  • Asian crisis 1997
  • Financial crisis of 2008
  • Actions of different markets players, 
  • Role of credit rating agencies
  • Regulatory intervention
Unit-3
Teaching Hours:8
Financial systemic collapses and remedies
 
  • Bubbles in markets - 
  • Indian securities scam 1992
  • Asian crisis 1997
  • Financial crisis of 2008
  • Actions of different markets players, 
  • Role of credit rating agencies
  • Regulatory intervention
Unit-3
Teaching Hours:8
Financial systemic collapses and remedies
 
  • Bubbles in markets - 
  • Indian securities scam 1992
  • Asian crisis 1997
  • Financial crisis of 2008
  • Actions of different markets players, 
  • Role of credit rating agencies
  • Regulatory intervention
Unit-3
Teaching Hours:8
Financial systemic collapses and remedies
 
  • Bubbles in markets - 
  • Indian securities scam 1992
  • Asian crisis 1997
  • Financial crisis of 2008
  • Actions of different markets players, 
  • Role of credit rating agencies
  • Regulatory intervention
Unit-4
Teaching Hours:6
Loopholes in financial systems and ramifications
 

Insider trading, Rogue trading, loop holes in traditional and shadow banking system, ponzi scheme

Unit-4
Teaching Hours:6
Loopholes in financial systems and ramifications
 

Insider trading, Rogue trading, loop holes in traditional and shadow banking system, ponzi scheme

Unit-4
Teaching Hours:6
Loopholes in financial systems and ramifications
 

Insider trading, Rogue trading, loop holes in traditional and shadow banking system, ponzi scheme

Unit-4
Teaching Hours:6
Loopholes in financial systems and ramifications
 

Insider trading, Rogue trading, loop holes in traditional and shadow banking system, ponzi scheme

Unit-4
Teaching Hours:6
Loopholes in financial systems and ramifications
 

Insider trading, Rogue trading, loop holes in traditional and shadow banking system, ponzi scheme

Unit-5
Teaching Hours:6
Wealth creation strategies during market crisis
 

Distressed investing

Investment strategies for crisis times, Deep value investing approach

Unit-5
Teaching Hours:6
Wealth creation strategies during market crisis
 

Distressed investing

Investment strategies for crisis times, Deep value investing approach

Unit-5
Teaching Hours:6
Wealth creation strategies during market crisis
 

Distressed investing

Investment strategies for crisis times, Deep value investing approach

Unit-5
Teaching Hours:6
Wealth creation strategies during market crisis
 

Distressed investing

Investment strategies for crisis times, Deep value investing approach

Unit-5
Teaching Hours:6
Wealth creation strategies during market crisis
 

Distressed investing

Investment strategies for crisis times, Deep value investing approach

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

Shortlisted Films for this course

  1. The Big Short
  2. Inside Job
  3. Too Big to Fail
  4. Margin Call
  5. Wall Street
  6. Wall Street: Money Never Sleeps
  7. Rogue Trader
  8. The Wolf of Wall Street
  9. Enron – The Smartest Guys in the Room
  10. The Big Bull
  11. Bad Boy Billionaires
  12. The Pursuit of Happyness
Evaluation Pattern

*As per to the course plan

MBA362L - ENTERPRISE RESOURCE PLANNING (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a generic elective paper offered in third trimester of MBA degree. The subject enhances the level of practical knowledge about ERP and develops an understanding of management of various functions and processes in an organization with its integrated approach on appropriate implementation of Enterprise Resource Planning Systems like SAP and Open Source ERPs. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields.

Course Objectives: 

This course subject enhances the level of practical knowledge about ERP and develops an understanding of management of various functions and processes in an organization. The objectives are:

  1. Communicate the relevance and evolution of modern Enterprise applications.
  2. Convey an understanding of the basic concepts of Process Mapping and Business Process Reengineering in an ERP context.
  3. Explain the ERP Lifecycle challenges and success factors.
  4. Inform the latest trends in Enterprise Applications.
  5. Guide the configuration of the business processes in open source ERP and SAP.

Learning Outcome

CLO1: Identify the relevance and evolution of modern Enterprise applications.

CLO2: Examine the basic concepts of Process Mapping and Business Process Reengineering in an ERP context.

CLO3: Identify the ERP Lifecycle challenges and success factors.

CLO4: Apply the latest trends in Enterprise Applications.

CLO5: Build and configure business process in open source ERP.

Unit-1
Teaching Hours:8
ERP Introduction, Technology & Functional Modules
 

Introduction, Evolution from MRP to ERP, Need for an ERP, Essentials, Advantages and Risks: ERP Architecture, System Landscape, RDBMS, Configuration, Customisation: Functional Modules of ERP; Manufacturing/SCM, Sales & Distribution, HR, Finance; CRM, SRM.

Unit-1
Teaching Hours:8
ERP Introduction, Technology & Functional Modules
 

Introduction, Evolution from MRP to ERP, Need for an ERP, Essentials, Advantages and Risks: ERP Architecture, System Landscape, RDBMS, Configuration, Customisation: Functional Modules of ERP; Manufacturing/SCM, Sales & Distribution, HR, Finance; CRM, SRM.

Unit-1
Teaching Hours:8
ERP Introduction, Technology & Functional Modules
 

Introduction, Evolution from MRP to ERP, Need for an ERP, Essentials, Advantages and Risks: ERP Architecture, System Landscape, RDBMS, Configuration, Customisation: Functional Modules of ERP; Manufacturing/SCM, Sales & Distribution, HR, Finance; CRM, SRM.

Unit-1
Teaching Hours:8
ERP Introduction, Technology & Functional Modules
 

Introduction, Evolution from MRP to ERP, Need for an ERP, Essentials, Advantages and Risks: ERP Architecture, System Landscape, RDBMS, Configuration, Customisation: Functional Modules of ERP; Manufacturing/SCM, Sales & Distribution, HR, Finance; CRM, SRM.

Unit-1
Teaching Hours:8
ERP Introduction, Technology & Functional Modules
 

Introduction, Evolution from MRP to ERP, Need for an ERP, Essentials, Advantages and Risks: ERP Architecture, System Landscape, RDBMS, Configuration, Customisation: Functional Modules of ERP; Manufacturing/SCM, Sales & Distribution, HR, Finance; CRM, SRM.

Unit-2
Teaching Hours:5
Business Process Redesign and Mapping
 

Business Function & Processes, Cross Functional Processes, Functional departments in a Business, Business Process Reengineering, Process mapping.

Unit-2
Teaching Hours:5
Business Process Redesign and Mapping
 

Business Function & Processes, Cross Functional Processes, Functional departments in a Business, Business Process Reengineering, Process mapping.

Unit-2
Teaching Hours:5
Business Process Redesign and Mapping
 

Business Function & Processes, Cross Functional Processes, Functional departments in a Business, Business Process Reengineering, Process mapping.

Unit-2
Teaching Hours:5
Business Process Redesign and Mapping
 

Business Function & Processes, Cross Functional Processes, Functional departments in a Business, Business Process Reengineering, Process mapping.

Unit-2
Teaching Hours:5
Business Process Redesign and Mapping
 

Business Function & Processes, Cross Functional Processes, Functional departments in a Business, Business Process Reengineering, Process mapping.

Unit-3
Teaching Hours:6
ERP Life Cycle: Selection an Implementation
 

Pre-implementation tasks/Readiness for ERP, Requirements definition/analysis, Cost Benefit Analysis/ERP Costs, ERP Life Cycle: Package Selection, ERP Transition Strategies,  ERP Implementation Strategies, methodologies  and challenges, ERP implementation lifecycle,  Vendors and Consultants, Training & Education, Data Migration, Post Implementation activities, Success & Failure factors of ERP implementation, Testing and Users, Operation & Maintenance of an ERP system, Measurement of the performance of ERP system.

Unit-3
Teaching Hours:6
ERP Life Cycle: Selection an Implementation
 

Pre-implementation tasks/Readiness for ERP, Requirements definition/analysis, Cost Benefit Analysis/ERP Costs, ERP Life Cycle: Package Selection, ERP Transition Strategies,  ERP Implementation Strategies, methodologies  and challenges, ERP implementation lifecycle,  Vendors and Consultants, Training & Education, Data Migration, Post Implementation activities, Success & Failure factors of ERP implementation, Testing and Users, Operation & Maintenance of an ERP system, Measurement of the performance of ERP system.

Unit-3
Teaching Hours:6
ERP Life Cycle: Selection an Implementation
 

Pre-implementation tasks/Readiness for ERP, Requirements definition/analysis, Cost Benefit Analysis/ERP Costs, ERP Life Cycle: Package Selection, ERP Transition Strategies,  ERP Implementation Strategies, methodologies  and challenges, ERP implementation lifecycle,  Vendors and Consultants, Training & Education, Data Migration, Post Implementation activities, Success & Failure factors of ERP implementation, Testing and Users, Operation & Maintenance of an ERP system, Measurement of the performance of ERP system.

Unit-3
Teaching Hours:6
ERP Life Cycle: Selection an Implementation
 

Pre-implementation tasks/Readiness for ERP, Requirements definition/analysis, Cost Benefit Analysis/ERP Costs, ERP Life Cycle: Package Selection, ERP Transition Strategies,  ERP Implementation Strategies, methodologies  and challenges, ERP implementation lifecycle,  Vendors and Consultants, Training & Education, Data Migration, Post Implementation activities, Success & Failure factors of ERP implementation, Testing and Users, Operation & Maintenance of an ERP system, Measurement of the performance of ERP system.

Unit-3
Teaching Hours:6
ERP Life Cycle: Selection an Implementation
 

Pre-implementation tasks/Readiness for ERP, Requirements definition/analysis, Cost Benefit Analysis/ERP Costs, ERP Life Cycle: Package Selection, ERP Transition Strategies,  ERP Implementation Strategies, methodologies  and challenges, ERP implementation lifecycle,  Vendors and Consultants, Training & Education, Data Migration, Post Implementation activities, Success & Failure factors of ERP implementation, Testing and Users, Operation & Maintenance of an ERP system, Measurement of the performance of ERP system.

Unit-4
Teaching Hours:3
ERP Market and Trends
 

ERP Market Share Analysis, Popular ERP Package Vendors, Cloud based ERP, Mobility, Business Intelligence and Analytics, Geographic Information systems (GIS), OLAP, Security Systems for ERP, Enterprise Application Integration, ERP and e-Business, Open Source ERP.

Unit-4
Teaching Hours:3
ERP Market and Trends
 

ERP Market Share Analysis, Popular ERP Package Vendors, Cloud based ERP, Mobility, Business Intelligence and Analytics, Geographic Information systems (GIS), OLAP, Security Systems for ERP, Enterprise Application Integration, ERP and e-Business, Open Source ERP.

Unit-4
Teaching Hours:3
ERP Market and Trends
 

ERP Market Share Analysis, Popular ERP Package Vendors, Cloud based ERP, Mobility, Business Intelligence and Analytics, Geographic Information systems (GIS), OLAP, Security Systems for ERP, Enterprise Application Integration, ERP and e-Business, Open Source ERP.

Unit-4
Teaching Hours:3
ERP Market and Trends
 

ERP Market Share Analysis, Popular ERP Package Vendors, Cloud based ERP, Mobility, Business Intelligence and Analytics, Geographic Information systems (GIS), OLAP, Security Systems for ERP, Enterprise Application Integration, ERP and e-Business, Open Source ERP.

Unit-4
Teaching Hours:3
ERP Market and Trends
 

ERP Market Share Analysis, Popular ERP Package Vendors, Cloud based ERP, Mobility, Business Intelligence and Analytics, Geographic Information systems (GIS), OLAP, Security Systems for ERP, Enterprise Application Integration, ERP and e-Business, Open Source ERP.

Unit-5
Teaching Hours:8
ERP Packages
 

SAP as a ERP Package - S&D Module, Odoo as an Open Source ERP Package/ERPSim.

Unit-5
Teaching Hours:8
ERP Packages
 

SAP as a ERP Package - S&D Module, Odoo as an Open Source ERP Package/ERPSim.

Unit-5
Teaching Hours:8
ERP Packages
 

SAP as a ERP Package - S&D Module, Odoo as an Open Source ERP Package/ERPSim.

Unit-5
Teaching Hours:8
ERP Packages
 

SAP as a ERP Package - S&D Module, Odoo as an Open Source ERP Package/ERPSim.

Unit-5
Teaching Hours:8
ERP Packages
 

SAP as a ERP Package - S&D Module, Odoo as an Open Source ERP Package/ERPSim.

Text Books And Reference Books:
  1. Bradford, Marianne. Modern Erp: Select, Implement and Use Today’s Advanced Business Systems. Morrisville, NC: Lulu, 2015. Print.
  2. Leon, Alexis. Enterprise Resource Planning. (Fourth Edition) New Delhi: McGraw-Hill Education (India) Pte Ltd, 2019. Print.
Essential Reading / Recommended Reading
  1. Monk, Ellen & Wagner, Bret. Concepts in Enterprise Resource Planning (3rd Edition), 2011.
  2. Leon, Alexis. ERP Demystified. , 2014. Print.
  3. Ray, Rajesh. Enterprise Resource Planning-Text & Cases. McGraw-Hill Education (India) Pte Ltd, 2011. Print.
  4. K. Ganesh & Sanjay Mohapatra & S. P. Anbuudayasankar & P. Sivakumar, "Enterprise Resource Planning," Management for Professionals, Springer, edition 127, number 978-3-319-05927-3, August. 2014. 
Evaluation Pattern

* As per to the course plan

MBA411 - RESEARCH COMPETENCY (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is delivered for MBA students during Trimester IV. This course includes readings, presentations, activities, and synopsis preparation which help students acquire and develop research competencies that will serve them in carrying out the master thesis requirement for the MBA program.

Learning Outcome

CO1: To make effective use of various online/offline research resources

CO2: To carry out a review of the literature of the tentative topic and to identify relevant research methods for the master thesis

CO3: To probe the ethical issues in academic research

Unit-1
Teaching Hours:10
Research Resources and Computer Competency
 

Research resources effectively, computer competency for research applications

Unit-1
Teaching Hours:10
Research Resources and Computer Competency
 

Research resources effectively, computer competency for research applications

Unit-1
Teaching Hours:10
Research Resources and Computer Competency
 

Research resources effectively, computer competency for research applications

Unit-1
Teaching Hours:10
Research Resources and Computer Competency
 

Research resources effectively, computer competency for research applications

Unit-2
Teaching Hours:10
Development of Research Framework and Methodology
 

Research statements, questions, hypotheses, and theoretical frameworks, and select appropriate research methods for data collection and analysis.

Unit-2
Teaching Hours:10
Development of Research Framework and Methodology
 

Research statements, questions, hypotheses, and theoretical frameworks, and select appropriate research methods for data collection and analysis.

Unit-2
Teaching Hours:10
Development of Research Framework and Methodology
 

Research statements, questions, hypotheses, and theoretical frameworks, and select appropriate research methods for data collection and analysis.

Unit-2
Teaching Hours:10
Development of Research Framework and Methodology
 

Research statements, questions, hypotheses, and theoretical frameworks, and select appropriate research methods for data collection and analysis.

Unit-3
Teaching Hours:10
Ethical Principles in Academic Research
 

Ethical principles and standards in academic research, including intellectual property, privacy, copyright, and plagiarism.

Unit-3
Teaching Hours:10
Ethical Principles in Academic Research
 

Ethical principles and standards in academic research, including intellectual property, privacy, copyright, and plagiarism.

Unit-3
Teaching Hours:10
Ethical Principles in Academic Research
 

Ethical principles and standards in academic research, including intellectual property, privacy, copyright, and plagiarism.

Unit-3
Teaching Hours:10
Ethical Principles in Academic Research
 

Ethical principles and standards in academic research, including intellectual property, privacy, copyright, and plagiarism.

Text Books And Reference Books:

Chawla, D., & Sodhi, N. (2016). Research Methodology Concepts and Cases. Vikas Publishing House, New Delhi

Essential Reading / Recommended Reading

·      Saunders, M., Lewis, P., & Thornhill, A. (2019). Research methods for business students. Pearson education. Harlow

·      Purdue Online Writing Lab (OWL). Conducting Research

 

·      Badke, W. B. (2014). Research Strategies: Finding Your Way Through the Information Fog (5th ed.). iUniverse.

Evaluation Pattern

As per course plan

MBA431 - STRATEGIC MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This is offered as core course in the fourth trimester. The course aims to introduce strategic management principles to the participants. Additionally, this course provides the participants with tools, concepts and perspective to understand and develop strategies for businesses in varied industries. 

Course Objective:  This course facilitates understanding of the concept of strategy and strategic management process across corporate and business level strategies. 

To enable students to recognize the importance of strategy in the business.

 

·       To equip students to use tools to analyze the internal and external environment of the business.

 

·       To enable students to evaluate various strategies and make a choice of the strategy

 

·       To differentiate strategies at the corporate level

To choose frameworks to measure the effectiveness of the strategy implementation

Learning Outcome

CO1: Identify various types of strategy and the importance in the business context

CO2: Select appropriate business level strategy under different environment (Domestic and Global)

CO3: Analyse the impact of challenges and opportunities in the domestic and global market on the corporate level strategy.

CO4: Analyse the impact of internal and external environment on the business

CO5: Measure the effectiveness of alternate strategies post-implementation

Unit-1
Teaching Hours:7
Introduction
 

Concepts, Nature, Competitive Advantage, Strategists, External Opportunities and Threats, Internal Strengths and Weaknesses, Strategic-Management Model

Types of Strategies

Long term Objectives, Types of Strategies, Integration Strategies, Intensive Strategies, Diversification Strategies, Defensive Strategies, Porter’s Generic Strategies, Blue Ocean Strategy

Strategy Development Processes

Intended Strategy Development, Emergent Strategy Development

Unit-1
Teaching Hours:7
Introduction
 

Concepts, Nature, Competitive Advantage, Strategists, External Opportunities and Threats, Internal Strengths and Weaknesses, Strategic-Management Model

Types of Strategies

Long term Objectives, Types of Strategies, Integration Strategies, Intensive Strategies, Diversification Strategies, Defensive Strategies, Porter’s Generic Strategies, Blue Ocean Strategy

Strategy Development Processes

Intended Strategy Development, Emergent Strategy Development

Unit-1
Teaching Hours:7
Introduction
 

Concepts, Nature, Competitive Advantage, Strategists, External Opportunities and Threats, Internal Strengths and Weaknesses, Strategic-Management Model

Types of Strategies

Long term Objectives, Types of Strategies, Integration Strategies, Intensive Strategies, Diversification Strategies, Defensive Strategies, Porter’s Generic Strategies, Blue Ocean Strategy

Strategy Development Processes

Intended Strategy Development, Emergent Strategy Development

Unit-1
Teaching Hours:7
Introduction
 

Concepts, Nature, Competitive Advantage, Strategists, External Opportunities and Threats, Internal Strengths and Weaknesses, Strategic-Management Model

Types of Strategies

Long term Objectives, Types of Strategies, Integration Strategies, Intensive Strategies, Diversification Strategies, Defensive Strategies, Porter’s Generic Strategies, Blue Ocean Strategy

Strategy Development Processes

Intended Strategy Development, Emergent Strategy Development

Unit-1
Teaching Hours:7
Introduction
 

Concepts, Nature, Competitive Advantage, Strategists, External Opportunities and Threats, Internal Strengths and Weaknesses, Strategic-Management Model

Types of Strategies

Long term Objectives, Types of Strategies, Integration Strategies, Intensive Strategies, Diversification Strategies, Defensive Strategies, Porter’s Generic Strategies, Blue Ocean Strategy

Strategy Development Processes

Intended Strategy Development, Emergent Strategy Development

Unit-2
Teaching Hours:8
Strategic Analysis
 

Vision and Mission Analysis: Vision versus Mission, Vision Statement Analysis, The Process of Developing Vision and Mission Statements

Strategic Environment                                   

Process of Performing an External Audit, The Industrial Organization (I/O) View, PESTLE, Understanding risks and uncertainties, Porter’s Five Forces Model, Industry Analysis, Industry Life Cycle, Competitor Analysis, Strategic Groups

Resources and Processes

Process of Performing an Internal Audit, Resource Based View, Integrating Strategy & Culture, Management, Marketing, Finance and Accounting Ratios, Operations, Value Chain Analysis, The Internal Factor Evaluation Matrix

Unit-2
Teaching Hours:8
Strategic Analysis
 

Vision and Mission Analysis: Vision versus Mission, Vision Statement Analysis, The Process of Developing Vision and Mission Statements

Strategic Environment                                   

Process of Performing an External Audit, The Industrial Organization (I/O) View, PESTLE, Understanding risks and uncertainties, Porter’s Five Forces Model, Industry Analysis, Industry Life Cycle, Competitor Analysis, Strategic Groups

Resources and Processes

Process of Performing an Internal Audit, Resource Based View, Integrating Strategy & Culture, Management, Marketing, Finance and Accounting Ratios, Operations, Value Chain Analysis, The Internal Factor Evaluation Matrix

Unit-2
Teaching Hours:8
Strategic Analysis
 

Vision and Mission Analysis: Vision versus Mission, Vision Statement Analysis, The Process of Developing Vision and Mission Statements

Strategic Environment                                   

Process of Performing an External Audit, The Industrial Organization (I/O) View, PESTLE, Understanding risks and uncertainties, Porter’s Five Forces Model, Industry Analysis, Industry Life Cycle, Competitor Analysis, Strategic Groups

Resources and Processes

Process of Performing an Internal Audit, Resource Based View, Integrating Strategy & Culture, Management, Marketing, Finance and Accounting Ratios, Operations, Value Chain Analysis, The Internal Factor Evaluation Matrix

Unit-2
Teaching Hours:8
Strategic Analysis
 

Vision and Mission Analysis: Vision versus Mission, Vision Statement Analysis, The Process of Developing Vision and Mission Statements

Strategic Environment                                   

Process of Performing an External Audit, The Industrial Organization (I/O) View, PESTLE, Understanding risks and uncertainties, Porter’s Five Forces Model, Industry Analysis, Industry Life Cycle, Competitor Analysis, Strategic Groups

Resources and Processes

Process of Performing an Internal Audit, Resource Based View, Integrating Strategy & Culture, Management, Marketing, Finance and Accounting Ratios, Operations, Value Chain Analysis, The Internal Factor Evaluation Matrix

Unit-2
Teaching Hours:8
Strategic Analysis
 

Vision and Mission Analysis: Vision versus Mission, Vision Statement Analysis, The Process of Developing Vision and Mission Statements

Strategic Environment                                   

Process of Performing an External Audit, The Industrial Organization (I/O) View, PESTLE, Understanding risks and uncertainties, Porter’s Five Forces Model, Industry Analysis, Industry Life Cycle, Competitor Analysis, Strategic Groups

Resources and Processes

Process of Performing an Internal Audit, Resource Based View, Integrating Strategy & Culture, Management, Marketing, Finance and Accounting Ratios, Operations, Value Chain Analysis, The Internal Factor Evaluation Matrix

Unit-3
Teaching Hours:5
Business Level Strategy
 

Bases of competitive advantage, Sustaining competitive advantage, Competitive strategy in hypercompetitive conditions, Game Theory- Prisoner’s dilemma 

Unit-3
Teaching Hours:5
Business Level Strategy
 

Bases of competitive advantage, Sustaining competitive advantage, Competitive strategy in hypercompetitive conditions, Game Theory- Prisoner’s dilemma 

Unit-3
Teaching Hours:5
Business Level Strategy
 

Bases of competitive advantage, Sustaining competitive advantage, Competitive strategy in hypercompetitive conditions, Game Theory- Prisoner’s dilemma 

Unit-3
Teaching Hours:5
Business Level Strategy
 

Bases of competitive advantage, Sustaining competitive advantage, Competitive strategy in hypercompetitive conditions, Game Theory- Prisoner’s dilemma 

Unit-3
Teaching Hours:5
Business Level Strategy
 

Bases of competitive advantage, Sustaining competitive advantage, Competitive strategy in hypercompetitive conditions, Game Theory- Prisoner’s dilemma 

Unit-4
Teaching Hours:6
Corporate Level Strategy
 

Strategic Directions, Reasons for Diversification, Value Creation and Corporate Parent, Portfolio Matrix – BCG, Porter’s Diamond

International Strategies, Methods of pursuing strategies, Strategy Evaluation Methods, Turnaround strategy, Model Innovation

Unit-4
Teaching Hours:6
Corporate Level Strategy
 

Strategic Directions, Reasons for Diversification, Value Creation and Corporate Parent, Portfolio Matrix – BCG, Porter’s Diamond

International Strategies, Methods of pursuing strategies, Strategy Evaluation Methods, Turnaround strategy, Model Innovation

Unit-4
Teaching Hours:6
Corporate Level Strategy
 

Strategic Directions, Reasons for Diversification, Value Creation and Corporate Parent, Portfolio Matrix – BCG, Porter’s Diamond

International Strategies, Methods of pursuing strategies, Strategy Evaluation Methods, Turnaround strategy, Model Innovation

Unit-4
Teaching Hours:6
Corporate Level Strategy
 

Strategic Directions, Reasons for Diversification, Value Creation and Corporate Parent, Portfolio Matrix – BCG, Porter’s Diamond

International Strategies, Methods of pursuing strategies, Strategy Evaluation Methods, Turnaround strategy, Model Innovation

Unit-4
Teaching Hours:6
Corporate Level Strategy
 

Strategic Directions, Reasons for Diversification, Value Creation and Corporate Parent, Portfolio Matrix – BCG, Porter’s Diamond

International Strategies, Methods of pursuing strategies, Strategy Evaluation Methods, Turnaround strategy, Model Innovation

Unit-5
Teaching Hours:4
Strategic Implementation and Evaluation
 

The Nature of Strategy Implementation

Annual objectives, Policies, Resource Allocation, Managing Conflict, Matching Structure with Strategy, Managing Resistance to change

Unit-5
Teaching Hours:4
Strategic Implementation and Evaluation
 

The Nature of Strategy Implementation

Annual objectives, Policies, Resource Allocation, Managing Conflict, Matching Structure with Strategy, Managing Resistance to change

Unit-5
Teaching Hours:4
Strategic Implementation and Evaluation
 

The Nature of Strategy Implementation

Annual objectives, Policies, Resource Allocation, Managing Conflict, Matching Structure with Strategy, Managing Resistance to change

Unit-5
Teaching Hours:4
Strategic Implementation and Evaluation
 

The Nature of Strategy Implementation

Annual objectives, Policies, Resource Allocation, Managing Conflict, Matching Structure with Strategy, Managing Resistance to change

Unit-5
Teaching Hours:4
Strategic Implementation and Evaluation
 

The Nature of Strategy Implementation

Annual objectives, Policies, Resource Allocation, Managing Conflict, Matching Structure with Strategy, Managing Resistance to change

Text Books And Reference Books:

Essential Reference:

David, Fred. (2018). Strategic Management: Concepts (15th edition). Prentice Hall.

 

Essential Reading / Recommended Reading

Recommended References: 

Johnson. (2013). Exploring Corporate Strategy: Text and Cases (7th edition.). Pearson Education India.

Grant, R. M. (2015). Contemporary Strategy Analysis, Eighth edition, New Delhi, Wiley.

Hill, Charles W. L. and Jones, G. R. (2018). Strategic Management Theory: An integrated approach (10th edition.). Cengage Learning.

Hitt, Michael A, Hoskisson, Robert E., Ireland, R. Duane and Manikutty, S. (2012). Strategic Management. Cengage Learning.

Evaluation Pattern

ASSESSMENT OUTLINE

Component

 

Description

Units

Maximum marks

Percentage

Total

CIA1

MCQ

1

30

15%

15

CIA2

Mid-term (Embedded case study 10 Marks)

1 & 2

25

25%

25

CIA3

Company Analysis Assignment

3, 4, 5

15

15%

15

Class Participation

  

   

15%

15

 

 

 

     

 

Total CIA out of  70

ETE

 

ALL

50

30%

30

Total

 

 

 

100

100

             

 

MBA441B - BUSINESS FORECASTING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: Business Forecasting is offered as a Discipline Specific Elective course offered in the fourth trimester for BA Specialization students. This course introduces advanced forecasting models that enable students to apply such models to business problems. The course is designed to provide students with the understanding of forecasting in various business domains. The course introduces various quantitative methods along with hands-on exercise and real-life problems where students can apply these models for analysing data from various business domains.

At the end of the course, the students will be able:

  1. To compare various types of forecasting
  2. To identify data patterns
  3. To contrast the various approaches to forecasting
  4. To evaluate models using various measures

 

Learning Outcome

CLO-1: Outline various types of Forecasting

CLO-2: Identify Data Patterns to set up forecasting methods

CLO-3: Contrast the cross-sectional and time series approaches to Forecasting

CLO-4: Evaluate models using various performance measures

CLO-5: Elaborate the implications of forecasting on decision making

Unit-1
Teaching Hours:3
Introduction to Forecasting
 

Significance of Forecasting, History of Forecasting, Types of Forecasting, Forecasting process

Unit-1
Teaching Hours:3
Introduction to Forecasting
 

Significance of Forecasting, History of Forecasting, Types of Forecasting, Forecasting process

Unit-1
Teaching Hours:3
Introduction to Forecasting
 

Significance of Forecasting, History of Forecasting, Types of Forecasting, Forecasting process

Unit-2
Teaching Hours:8
Time Series Methods
 

Random Walk, Autocorrelation, Smoothing Methods, Holt-Winter Methods, Time Series Components, Stationarity, Additive & Multiplicative Models, MA, AR, ARIMA, lead-lag indicators, Box-Jenkins Methodology, Durbin Watson Test, Application of Time Series modelling to Decision Making

Unit-2
Teaching Hours:8
Time Series Methods
 

Random Walk, Autocorrelation, Smoothing Methods, Holt-Winter Methods, Time Series Components, Stationarity, Additive & Multiplicative Models, MA, AR, ARIMA, lead-lag indicators, Box-Jenkins Methodology, Durbin Watson Test, Application of Time Series modelling to Decision Making

Unit-2
Teaching Hours:8
Time Series Methods
 

Random Walk, Autocorrelation, Smoothing Methods, Holt-Winter Methods, Time Series Components, Stationarity, Additive & Multiplicative Models, MA, AR, ARIMA, lead-lag indicators, Box-Jenkins Methodology, Durbin Watson Test, Application of Time Series modelling to Decision Making

Unit-3
Teaching Hours:7
Time Series Models of Heteroscedasticity
 

Measuring Volatility of Financial Time Series, Volatility Clustering, ARCH and GARCH models, Application to Decision Making

Unit-3
Teaching Hours:7
Time Series Models of Heteroscedasticity
 

Measuring Volatility of Financial Time Series, Volatility Clustering, ARCH and GARCH models, Application to Decision Making

Unit-3
Teaching Hours:7
Time Series Models of Heteroscedasticity
 

Measuring Volatility of Financial Time Series, Volatility Clustering, ARCH and GARCH models, Application to Decision Making

Unit-4
Teaching Hours:6
Artificial Neural Networks
 

Introduction, Structure of ANNs, Types of Layers, Multi-layer Perceptron, Back Propagation, Model Training, Lab session using a software tool

Unit-4
Teaching Hours:6
Artificial Neural Networks
 

Introduction, Structure of ANNs, Types of Layers, Multi-layer Perceptron, Back Propagation, Model Training, Lab session using a software tool

Unit-4
Teaching Hours:6
Artificial Neural Networks
 

Introduction, Structure of ANNs, Types of Layers, Multi-layer Perceptron, Back Propagation, Model Training, Lab session using a software tool

Unit-5
Teaching Hours:6
Deep Learning Models
 

Need for Deep Learning, Regularization, Optimization for Training Deep Models, Overview of Deep Learning frameworks, Introduction to CNNs, RNNs and LSTMs

Unit-5
Teaching Hours:6
Deep Learning Models
 

Need for Deep Learning, Regularization, Optimization for Training Deep Models, Overview of Deep Learning frameworks, Introduction to CNNs, RNNs and LSTMs

Unit-5
Teaching Hours:6
Deep Learning Models
 

Need for Deep Learning, Regularization, Optimization for Training Deep Models, Overview of Deep Learning frameworks, Introduction to CNNs, RNNs and LSTMs

Text Books And Reference Books:
  1. Hanke, J.E. and Wichern D., Business Forecasting, 9th edition, Pearson, 2015
  2. Ian Goodfellow, Yoshua Bengio, Aaron Courville, Deep Learning, MIT Press

Francois Chollet, Deep Learning with Python.

Essential Reading / Recommended Reading
  1. U Dinesh Kumar (2017), Business Analytics: The Science of Data - Driven Decision Making, WILEY

  2. Gujarati, DN and Porter DC, Basic Econometrics, 5th edition, McGraw-Hill, 2009

  3. Greene WH. Econometric Analysis, 7th Edition, Pearson Education, 2010

  4. Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L., Multivariate data analysis, 7th edition, Prenticehall, 1998

Evaluation Pattern

As per the course plan

MBA441EI - DIGITAL TRANSFORMATION AND INNOVATION (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:Digital transformation is impacting all business units - whether it is HR, Finance, Operations, Sales, Marketing or Manufacturing. Leaders are becoming skilled in latest digital tools and techniques and helping their companies innovate and prepare for any future challenges. This course helps the students to deep-dive into the technological distractions happening across industries.

Learning Outcome

CO1: Understand the need and potential impact of digital, and learn to adapt to this fast-changing environment

CO2: Consolidate a strong foundation in the current competitive market through a high level digital-led strategy

CO3: Explore emerging technologies like IoT, Blockchain, AI/ML

CO4: Apply emerging technologies and governance

CO5: Exploring technology in re-shaping the business landscape

Unit-1
Teaching Hours:6
Technology and the Business Environment, Foundation Concept
 

Why digitization? Digital Value chains, Consumer behaviour changes, breaking down of Information Asymmetry, Data is the new Oil.

Unit-2
Teaching Hours:6
Enterprise Innovation and the Digital Transformation
 

Enterprise Innovation and the Digital Transformation, Industry, development trends, business competitiveness due to Technology in B2B,D2C and B2G models. Transition from “brick and mortar” to phygital models

Unit-3
Teaching Hours:6
Transform into agile organisation
 

Using Technology as Innovation, Integration and Interconnection of business-Global Value chains, ecommerce opportunities. Data Analysis for predictive modelling. Gorrillas, Chimps and Monkeys-Innovation Dynamics, Innovators Dilemma. Unbundling of global value chains through digital models

Unit-4
Teaching Hours:6
Transition with emerging technologies
 

Six Building Blocks of an Innovative Culture- resources, processes, values, behaviour, climate and success. Digital delivery of public services & governance-JAM Trinity, UIDAI, Blockchain and CBDC-How they throw up entrepreneurial opportunities

Unit-5
Teaching Hours:6
Future of Technology Innovation
 

Building Back-end Capabilities for execution-Digital strategy, Data governance, IT sourcing and controlling, Areas of IT management and its challenges, IT services, IT organisation, public-private-hybrid cloud adoption and scalability. Transition of Digital from CIO to CEO and CMO,CHRO-Martech, HR Tech

Text Books And Reference Books:

1. The Digital Transformation Playbook: Rethink Your Business for the Digital Age by David L. Rogers

2. Interdisciplinary Approaches to Digital Transformation and Innovation 1st Edition

by Rocci Luppicini (Author, Editor)

Essential Reading / Recommended Reading

1. HBR’s 10 must Reads on Leading Digital Transformation (with Bonus Article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)

2. Disruptive Innovation and Digital Transformation: 21st Century Book by Marguerite L. Johnson

Evaluation Pattern

As per course plan

MBA441F - FINANCIAL ECONOMETRIC ANALYSIS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Financial Econometric Analysis is offered as an elective course in the fourth trimester with 3 credits. The course is designed to provide students with the understanding of econometrics for analyzing financial and economic data and how to interpret the results for managerial decision making. The course focuses on application-oriented learning and thus will follow hands-on pedagogy and real-life data and problems where students can apply econometrics tools for analysis.

The course seeks to familiarize the students with basic econometric concepts and tools which find common application in the analysis of economic and financial data. The course will take hands-on approach to help students get comfortable with handling and working with datasets in econometric software (EViews, Gretl, JASP or Jamovi). The course will facilitate conducting empirical econometric research using economic and financial data.

Learning Outcome

CO1: Identify the potential of data analysis in decision making and become comfortable with extracting and handling data

CO2: Apply econometric procedures to determine data characteristics

CO3: Compare the different approaches for assessing relationships between economic/financial variables for a defined decision making purpose

CO4: Construct econometric models

CO5: Appraise the implications of improper analysis for decision making

Unit-1
Teaching Hours:3
Introduction to econometrics
 

What is econometrics? Need for a separate discipline. Methodology of econometrics. Types of econometrics. Mathematical and Statistical prerequisites. Supervised vs. unsupervised learning. Types of econometric models based on characteristics of data sets (cross-section, time-series and panel data

Unit-1
Teaching Hours:3
Introduction to econometrics
 

What is econometrics? Need for a separate discipline. Methodology of econometrics. Types of econometrics. Mathematical and Statistical prerequisites. Supervised vs. unsupervised learning. Types of econometric models based on characteristics of data sets (cross-section, time-series and panel data

Unit-1
Teaching Hours:3
Introduction to econometrics
 

What is econometrics? Need for a separate discipline. Methodology of econometrics. Types of econometrics. Mathematical and Statistical prerequisites. Supervised vs. unsupervised learning. Types of econometric models based on characteristics of data sets (cross-section, time-series and panel data

Unit-1
Teaching Hours:3
Introduction to econometrics
 

What is econometrics? Need for a separate discipline. Methodology of econometrics. Types of econometrics. Mathematical and Statistical prerequisites. Supervised vs. unsupervised learning. Types of econometric models based on characteristics of data sets (cross-section, time-series and panel data

Unit-2
Teaching Hours:8
Ordinary Least Square (OLS) Regression
 

Introduction to regression analysis. Regression vs. causation. OLS Model - assumptions, variable selection methods, and hypothesis testing. The classical linear regression models – SLR and MLR, the Gauss-Markov Theorem. Model fit – R2. Model diagnostics – multicollinearity detection and remedy, residual diagnostics and remedy– normality, autocorrelation and heteroscedasticity. Dummy variable regression models. Logistic Regression – model, classification table, AuC. Need for WLS and GLS.

Unit-2
Teaching Hours:8
Ordinary Least Square (OLS) Regression
 

Introduction to regression analysis. Regression vs. causation. OLS Model - assumptions, variable selection methods, and hypothesis testing. The classical linear regression models – SLR and MLR, the Gauss-Markov Theorem. Model fit – R2. Model diagnostics – multicollinearity detection and remedy, residual diagnostics and remedy– normality, autocorrelation and heteroscedasticity. Dummy variable regression models. Logistic Regression – model, classification table, AuC. Need for WLS and GLS.

Unit-2
Teaching Hours:8
Ordinary Least Square (OLS) Regression
 

Introduction to regression analysis. Regression vs. causation. OLS Model - assumptions, variable selection methods, and hypothesis testing. The classical linear regression models – SLR and MLR, the Gauss-Markov Theorem. Model fit – R2. Model diagnostics – multicollinearity detection and remedy, residual diagnostics and remedy– normality, autocorrelation and heteroscedasticity. Dummy variable regression models. Logistic Regression – model, classification table, AuC. Need for WLS and GLS.

Unit-2
Teaching Hours:8
Ordinary Least Square (OLS) Regression
 

Introduction to regression analysis. Regression vs. causation. OLS Model - assumptions, variable selection methods, and hypothesis testing. The classical linear regression models – SLR and MLR, the Gauss-Markov Theorem. Model fit – R2. Model diagnostics – multicollinearity detection and remedy, residual diagnostics and remedy– normality, autocorrelation and heteroscedasticity. Dummy variable regression models. Logistic Regression – model, classification table, AuC. Need for WLS and GLS.

Unit-3
Teaching Hours:7
Univariate time-series analysis
 

Stochastic process, components of times series data – trend, seasonality and cycle, concept of stationary process – need, auto correlation (ACF and PACF), unit root stochastic process and tests for stationarity. Decomposition of trend, seasonal, cyclical and random error components. Smoothing models – Moving average, Exponential smoothing models. AR, MA, ARMA and ARIMA model for forecasting – characteristics, identification of model using ACF/PACF graphs, determination of model parameters.

Unit-3
Teaching Hours:7
Univariate time-series analysis
 

Stochastic process, components of times series data – trend, seasonality and cycle, concept of stationary process – need, auto correlation (ACF and PACF), unit root stochastic process and tests for stationarity. Decomposition of trend, seasonal, cyclical and random error components. Smoothing models – Moving average, Exponential smoothing models. AR, MA, ARMA and ARIMA model for forecasting – characteristics, identification of model using ACF/PACF graphs, determination of model parameters.

Unit-3
Teaching Hours:7
Univariate time-series analysis
 

Stochastic process, components of times series data – trend, seasonality and cycle, concept of stationary process – need, auto correlation (ACF and PACF), unit root stochastic process and tests for stationarity. Decomposition of trend, seasonal, cyclical and random error components. Smoothing models – Moving average, Exponential smoothing models. AR, MA, ARMA and ARIMA model for forecasting – characteristics, identification of model using ACF/PACF graphs, determination of model parameters.

Unit-3
Teaching Hours:7
Univariate time-series analysis
 

Stochastic process, components of times series data – trend, seasonality and cycle, concept of stationary process – need, auto correlation (ACF and PACF), unit root stochastic process and tests for stationarity. Decomposition of trend, seasonal, cyclical and random error components. Smoothing models – Moving average, Exponential smoothing models. AR, MA, ARMA and ARIMA model for forecasting – characteristics, identification of model using ACF/PACF graphs, determination of model parameters.

Unit-3
Teaching Hours:7
Univariate time-series analysis
 

Stochastic process, components of times series data – trend, seasonality and cycle, concept of stationary process – need, auto correlation (ACF and PACF), unit root stochastic process and tests for stationarity. Decomposition of trend, seasonal, cyclical and random error components. Smoothing models – Moving average, Exponential smoothing models. AR, MA, ARMA and ARIMA model for forecasting – characteristics, identification of model using ACF/PACF graphs, determination of model parameters.

Unit-3
Teaching Hours:7
Univariate time-series analysis
 

Stochastic process, components of times series data – trend, seasonality and cycle, concept of stationary process – need, auto correlation (ACF and PACF), unit root stochastic process and tests for stationarity. Decomposition of trend, seasonal, cyclical and random error components. Smoothing models – Moving average, Exponential smoothing models. AR, MA, ARMA and ARIMA model for forecasting – characteristics, identification of model using ACF/PACF graphs, determination of model parameters.

Unit-3
Teaching Hours:7
Univariate time-series analysis
 

Stochastic process, components of times series data – trend, seasonality and cycle, concept of stationary process – need, auto correlation (ACF and PACF), unit root stochastic process and tests for stationarity. Decomposition of trend, seasonal, cyclical and random error components. Smoothing models – Moving average, Exponential smoothing models. AR, MA, ARMA and ARIMA model for forecasting – characteristics, identification of model using ACF/PACF graphs, determination of model parameters.

Unit-3
Teaching Hours:7
Univariate time-series analysis
 

Stochastic process, components of times series data – trend, seasonality and cycle, concept of stationary process – need, auto correlation (ACF and PACF), unit root stochastic process and tests for stationarity. Decomposition of trend, seasonal, cyclical and random error components. Smoothing models – Moving average, Exponential smoothing models. AR, MA, ARMA and ARIMA model for forecasting – characteristics, identification of model using ACF/PACF graphs, determination of model parameters.

Unit-4
Teaching Hours:6
Multivariate time-series analysis
 

Introduction to multivariate time-series analysis. Building long-term relationship between variables, choosing the model based on stationarity of the data. Vector Auto Regression (VAR) – Form, estimation and interpretation of result. Cointegration and Error Correction Models (ECM). Cointegration tests – Johansen’s and ARDL. Granger causality.

Unit-4
Teaching Hours:6
Multivariate time-series analysis
 

Introduction to multivariate time-series analysis. Building long-term relationship between variables, choosing the model based on stationarity of the data. Vector Auto Regression (VAR) – Form, estimation and interpretation of result. Cointegration and Error Correction Models (ECM). Cointegration tests – Johansen’s and ARDL. Granger causality.

Unit-4
Teaching Hours:6
Multivariate time-series analysis
 

Introduction to multivariate time-series analysis. Building long-term relationship between variables, choosing the model based on stationarity of the data. Vector Auto Regression (VAR) – Form, estimation and interpretation of result. Cointegration and Error Correction Models (ECM). Cointegration tests – Johansen’s and ARDL. Granger causality.

Unit-4
Teaching Hours:6
Multivariate time-series analysis
 

Introduction to multivariate time-series analysis. Building long-term relationship between variables, choosing the model based on stationarity of the data. Vector Auto Regression (VAR) – Form, estimation and interpretation of result. Cointegration and Error Correction Models (ECM). Cointegration tests – Johansen’s and ARDL. Granger causality.

Unit-5
Teaching Hours:6
Panel Data Regression
 

Introduction and form of the panel data regression model. Building panel-data regression based on stationarity of the data. Pooled OLS model – form and limitations. First difference, fixed effect and random effects model. Hausman’s specification test. Choosing between fixed effects, random effects and pooled OLS models. 

Unit-5
Teaching Hours:6
Panel Data Regression
 

Introduction and form of the panel data regression model. Building panel-data regression based on stationarity of the data. Pooled OLS model – form and limitations. First difference, fixed effect and random effects model. Hausman’s specification test. Choosing between fixed effects, random effects and pooled OLS models. 

Unit-5
Teaching Hours:6
Panel Data Regression
 

Introduction and form of the panel data regression model. Building panel-data regression based on stationarity of the data. Pooled OLS model – form and limitations. First difference, fixed effect and random effects model. Hausman’s specification test. Choosing between fixed effects, random effects and pooled OLS models. 

Unit-5
Teaching Hours:6
Panel Data Regression
 

Introduction and form of the panel data regression model. Building panel-data regression based on stationarity of the data. Pooled OLS model – form and limitations. First difference, fixed effect and random effects model. Hausman’s specification test. Choosing between fixed effects, random effects and pooled OLS models. 

Text Books And Reference Books:

1.      Gujarati, DN and Porter DC, Basic Econometrics, 5th edition, McGraw-Hill, 2009

Essential Reading / Recommended Reading

1.      Bhowmik, Sankar Kumar, Principles of Econometrics 1st Edition, Oxford, 2015

2.      Greene WH. Econometric Analysis, 7th Edition, Pearson Education, 2010

3.      Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L., Multivariate data analysis, 7th edition, Prentice hall, 1998

Evaluation Pattern

As per the course plan

MBA441H - COMPENSATION MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

The course is offered to second year MBA students specializing in HR.

Compensation Management is a specialization in the field of Human Resources that addresses how organizations use financial and other forms of pay to attract, retain and reward employees.  In most organizations, compensation costs are the single largest line item expense on a balance sheet.  As a result, HR practitioners responsible for managing wage, salary and benefit administration are required to have interdisciplinary training.  Course content introduces important concepts from various fields including labour law and economics, individual, group and organizational psychology, financial management and actuarial science.  The administrative systems used to manage compensation are surveyed in the context of underlying theory and major regulatory, competitive and ethical constraints on pay practices.

Course Objectives

  • To describe theoretical concepts of compensation management in organizational context
  • To appraise compensation strategies for gaining competitive advantage
  • To apply techniques of job analysis, job evaluation, salary surveys and pay policy to design internally aligned and externally competitive compensation systems
  • To evaluate pay for performance plans and special issues to be considered when designing pay systems
  • To determine ethical and legal practices in compensation design (including design of benefit programs, discretionary benefit programs and incentive pay programs)and gain a global perspective of compensation systems.

 

Learning Outcome

CO1: Apply compensation management theories

CO2: Analyze compensation strategies

CO3: Determine tools and techniques for design of market-competitive compensation

CO4: Evaluate compensation models to support compensation decision choices(base pay, merit, skill and seniority)

CO5: Defend ethical and legal practices in compensation design

Unit-1
Teaching Hours:6
INTRODUCTION TO COMPENSATION MANAGEMENT
 

Compensation definition, Perspectives on Compensation.Forms of Pay – Base Pay, Merit Pay, Cost of Living, Long term and Short term incentives, Benefits – Income Protection, Tax Protection, Allowances, Work life balance.Total Earnings Opportunities, Relational Returns from work.Total Rewards Models – The Pay Model, Towers Perrin Total Rewards Model

Unit-1
Teaching Hours:6
INTRODUCTION TO COMPENSATION MANAGEMENT
 

Compensation definition, Perspectives on Compensation.Forms of Pay – Base Pay, Merit Pay, Cost of Living, Long term and Short term incentives, Benefits – Income Protection, Tax Protection, Allowances, Work life balance.Total Earnings Opportunities, Relational Returns from work.Total Rewards Models – The Pay Model, Towers Perrin Total Rewards Model

Unit-1
Teaching Hours:6
INTRODUCTION TO COMPENSATION MANAGEMENT
 

Compensation definition, Perspectives on Compensation.Forms of Pay – Base Pay, Merit Pay, Cost of Living, Long term and Short term incentives, Benefits – Income Protection, Tax Protection, Allowances, Work life balance.Total Earnings Opportunities, Relational Returns from work.Total Rewards Models – The Pay Model, Towers Perrin Total Rewards Model

Unit-2
Teaching Hours:6
COMPENSATION STRATEGY
 

Compensation strategies – contextual similarities and differences.Strategic choices in compensation that support business Strategy and HR strategy. Developing a total compensation strategy.Test for competitive advantage through compensation.Best Practice vs Best Fit; Virtuous and Vicious Circles

Unit-2
Teaching Hours:6
COMPENSATION STRATEGY
 

Compensation strategies – contextual similarities and differences.Strategic choices in compensation that support business Strategy and HR strategy. Developing a total compensation strategy.Test for competitive advantage through compensation.Best Practice vs Best Fit; Virtuous and Vicious Circles

Unit-2
Teaching Hours:6
COMPENSATION STRATEGY
 

Compensation strategies – contextual similarities and differences.Strategic choices in compensation that support business Strategy and HR strategy. Developing a total compensation strategy.Test for competitive advantage through compensation.Best Practice vs Best Fit; Virtuous and Vicious Circles

Unit-3
Teaching Hours:7
COMPETITIVENESS
 

Defining competitiveness; Factors that shape external competitiveness – Labour market factors, Product market factors and organizational factors. Labour demand and supply – Marginal product, marginal revenue, marginal cost.Theories that explain modification of labour demand and supply - Compensating Differential, Efficiency Wage, Signalling, Reservation Wage, Human Capital Theory. and relevant markets, off shoring and outsourcing; Competitive Pay Policy Alternatives – Lead, Lag, Match. Defining relevant markets; globalization; Different policies for different employee groups; Consequences of pay decisions, pay levels and pay mix.Defining a competitive pay policy Purpose of salary survey; Selecting relevant market competitors; Design of salary survey; Interpreting results of salary survey and constructing a market line; Combine Internal Structure and External Market; The  Pay-Policy Line; Salary grades and ranges; Broad Banding; Balancing Internal and External Pressures; Adjusting the Pay Structure.

Unit-3
Teaching Hours:7
COMPETITIVENESS
 

Defining competitiveness; Factors that shape external competitiveness – Labour market factors, Product market factors and organizational factors. Labour demand and supply – Marginal product, marginal revenue, marginal cost.Theories that explain modification of labour demand and supply - Compensating Differential, Efficiency Wage, Signalling, Reservation Wage, Human Capital Theory. and relevant markets, off shoring and outsourcing; Competitive Pay Policy Alternatives – Lead, Lag, Match. Defining relevant markets; globalization; Different policies for different employee groups; Consequences of pay decisions, pay levels and pay mix.Defining a competitive pay policy Purpose of salary survey; Selecting relevant market competitors; Design of salary survey; Interpreting results of salary survey and constructing a market line; Combine Internal Structure and External Market; The  Pay-Policy Line; Salary grades and ranges; Broad Banding; Balancing Internal and External Pressures; Adjusting the Pay Structure.

Unit-3
Teaching Hours:7
COMPETITIVENESS
 

Defining competitiveness; Factors that shape external competitiveness – Labour market factors, Product market factors and organizational factors. Labour demand and supply – Marginal product, marginal revenue, marginal cost.Theories that explain modification of labour demand and supply - Compensating Differential, Efficiency Wage, Signalling, Reservation Wage, Human Capital Theory. and relevant markets, off shoring and outsourcing; Competitive Pay Policy Alternatives – Lead, Lag, Match. Defining relevant markets; globalization; Different policies for different employee groups; Consequences of pay decisions, pay levels and pay mix.Defining a competitive pay policy Purpose of salary survey; Selecting relevant market competitors; Design of salary survey; Interpreting results of salary survey and constructing a market line; Combine Internal Structure and External Market; The  Pay-Policy Line; Salary grades and ranges; Broad Banding; Balancing Internal and External Pressures; Adjusting the Pay Structure.

Unit-4
Teaching Hours:6
EMPLOYEE CONTRIBUTIONS
 

Pay for performance plans; Short term and Long-term performance pay plans; Options: Employee Stock Ownership Plans (ESOPs), Broad-Based Option Plans (BBOPs), Stock Grant; Gain sharing and profit sharing plans.The Value of Employee Benefits; Key Issues in Benefit Planning, Design, and Administration; Administering the Benefit Program; Legally Required Benefits; Retirement and Savings Plans; Life Insurance;Medical and Medically Related Payments; Miscellaneous Benefits; Benefits for Contingent Workers.Special Groups – Supervisors, Corporate Directors, Scientists and Engineers in High-Technology Industries, Sales Forces.The Impact of Unions in Wage Determination; Government and legal issues in compensation; Wages – Minimum wage, Living wage, Fair wage

Unit-4
Teaching Hours:6
EMPLOYEE CONTRIBUTIONS
 

Pay for performance plans; Short term and Long-term performance pay plans; Options: Employee Stock Ownership Plans (ESOPs), Broad-Based Option Plans (BBOPs), Stock Grant; Gain sharing and profit sharing plans.The Value of Employee Benefits; Key Issues in Benefit Planning, Design, and Administration; Administering the Benefit Program; Legally Required Benefits; Retirement and Savings Plans; Life Insurance;Medical and Medically Related Payments; Miscellaneous Benefits; Benefits for Contingent Workers.Special Groups – Supervisors, Corporate Directors, Scientists and Engineers in High-Technology Industries, Sales Forces.The Impact of Unions in Wage Determination; Government and legal issues in compensation; Wages – Minimum wage, Living wage, Fair wage

Unit-4
Teaching Hours:6
EMPLOYEE CONTRIBUTIONS
 

Pay for performance plans; Short term and Long-term performance pay plans; Options: Employee Stock Ownership Plans (ESOPs), Broad-Based Option Plans (BBOPs), Stock Grant; Gain sharing and profit sharing plans.The Value of Employee Benefits; Key Issues in Benefit Planning, Design, and Administration; Administering the Benefit Program; Legally Required Benefits; Retirement and Savings Plans; Life Insurance;Medical and Medically Related Payments; Miscellaneous Benefits; Benefits for Contingent Workers.Special Groups – Supervisors, Corporate Directors, Scientists and Engineers in High-Technology Industries, Sales Forces.The Impact of Unions in Wage Determination; Government and legal issues in compensation; Wages – Minimum wage, Living wage, Fair wage

Unit-5
Teaching Hours:5
MAKING IT ALL WORK
 

Understanding of Basic, House Rent Allowance, Dearness allowance, Deductions: ESI, PF, PT,TDS Contributions (PF ESI) Calculation of Gross salary and Net salary, Calculations  of CTC, Preparation of Break up salary Retirement Plans including VRS/Golden Handshake Schemes.Global Perspective: Overview of US labour laws - FLSA, COBRA, HIPPA, ERISA, IRA, FMLA.Managing, Controlling, Reducing labour Costs; Structuring the Compensation Function – Centralization vs Decentralization; Reengineering and Outsourcing.Ethics in Compensation Decisions, Wage Discrimination, Equal Pay

Unit-5
Teaching Hours:5
MAKING IT ALL WORK
 

Understanding of Basic, House Rent Allowance, Dearness allowance, Deductions: ESI, PF, PT,TDS Contributions (PF ESI) Calculation of Gross salary and Net salary, Calculations  of CTC, Preparation of Break up salary Retirement Plans including VRS/Golden Handshake Schemes.Global Perspective: Overview of US labour laws - FLSA, COBRA, HIPPA, ERISA, IRA, FMLA.Managing, Controlling, Reducing labour Costs; Structuring the Compensation Function – Centralization vs Decentralization; Reengineering and Outsourcing.Ethics in Compensation Decisions, Wage Discrimination, Equal Pay

Unit-5
Teaching Hours:5
MAKING IT ALL WORK
 

Understanding of Basic, House Rent Allowance, Dearness allowance, Deductions: ESI, PF, PT,TDS Contributions (PF ESI) Calculation of Gross salary and Net salary, Calculations  of CTC, Preparation of Break up salary Retirement Plans including VRS/Golden Handshake Schemes.Global Perspective: Overview of US labour laws - FLSA, COBRA, HIPPA, ERISA, IRA, FMLA.Managing, Controlling, Reducing labour Costs; Structuring the Compensation Function – Centralization vs Decentralization; Reengineering and Outsourcing.Ethics in Compensation Decisions, Wage Discrimination, Equal Pay

Text Books And Reference Books:

Milkovich, G.T., Newman, J.M., &VenkataRatnam, C.S. (2017).Compensation (9e) New Delhi : Tata McGraw Hill

Essential Reading / Recommended Reading

Berger, L. A., Berger, D. R., & Berger, L. A. The compensation handbook. 6e, 2016. New York: McGraw-Hill.

Evaluation Pattern

Component

Description

Units

Maximum marks

Weightage

Maximum Marks

Scaled to;

CIA1

Assignment

1,2

20

15%

15

CIA2

Mid-term written exam

1,2,3

50

25%

25

CIA3

Design the salary grade / band structure

4,5

20

15%

15

ETE

End term written exam

1,2,3,4,5

50

30%

30

Class Participation

 

 

 

10%

10

Attendance

 

 

 

5%

5

TOTAL

 

 

 

100%

100

MBA441L - BUSINESS INTELLIGENCE AND ANALYTICS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered for LOS specialization students in the fourth trimester. Businesses today accumulate large amounts of data through their transaction processing systems and social networks. There is tremendous potential in such data for better decision making. Data mining systems enable businesses to extract vital information from large data that facilitate effective decisions. It is generally assumed that students who take up the course will have basic understanding about statistics, basic predictive modelling techniques such as simple linear regression, and fundamentals of databases. The course will include hands–on work with data on software.

Course Objectives:

At the end of the course, students should be able:

1.       To enable hands-on exercises relating to business data using BI Tools

2.       To facilitate business analysis relating to data warehousing and data mining

3.       To discuss classification and clustering techniques for business scenarios

4.       To assist in developing model based on association rules

To enable identification of advanced technology usage in BI and data mining.

Learning Outcome

CLO1: Apply the Business Intelligence (BI) tools to develop business metrics and scorecards

CLO2: Analyse the data warehousing and data mining needs, implementation issues and best practices

CLO3: Evaluate the various classification and clustering techniques in the business scenarios

CLO4: Construct a model based on association rules

CLO5: Identify the needs influencing usage of advanced technologies in business intelligence & data mining

Unit-1
Teaching Hours:5
Introduction to Business Intelligence
 

Terminology, Evolution of BI, OLAP vs OLTP, OLAP basics, Data models for OLAP, ERP and BI, Popular BI tools*, Use of Excel for BI**. Dimensions, Cubes, Measures, MDX, Drill-down, Roll-up, Slice-and-dice, Pivoting, MOLAP, ROLAP, HOLAP, Building an OLAP cube** Application of BI, BI users, Using BI for building dashboards, business metrics, scorecards, KPIs, BI for advanced reporting.

Unit-1
Teaching Hours:5
Introduction to Business Intelligence
 

Terminology, Evolution of BI, OLAP vs OLTP, OLAP basics, Data models for OLAP, ERP and BI, Popular BI tools*, Use of Excel for BI**. Dimensions, Cubes, Measures, MDX, Drill-down, Roll-up, Slice-and-dice, Pivoting, MOLAP, ROLAP, HOLAP, Building an OLAP cube** Application of BI, BI users, Using BI for building dashboards, business metrics, scorecards, KPIs, BI for advanced reporting.

Unit-2
Teaching Hours:4
BI and Data warehouse Concepts
 

Data Warehouse Need, Definition and characteristics, Types of data sources. ETL, Multidimensional data modelling, Implementation, Star and Snowflake schemas. Data marts, Top-down and Bottom-up approaches to DW architecture, BI and DW implementation issues, Data quality, Data auditing, Best practices.

Unit-2
Teaching Hours:4
BI and Data warehouse Concepts
 

Data Warehouse Need, Definition and characteristics, Types of data sources. ETL, Multidimensional data modelling, Implementation, Star and Snowflake schemas. Data marts, Top-down and Bottom-up approaches to DW architecture, BI and DW implementation issues, Data quality, Data auditing, Best practices.

Unit-3
Teaching Hours:4
Introduction to Data Mining`
 

Terminology, Evolution of Data mining, Steps in data mining, Supervised and Unsupervised learning, Introduction to classification, prediction, association, clustering. Organizing and sampling data*, Ethics in data collection process**, Creation of partitions, Oversampling, Pre-processing and cleaning, Visualization, Reduction of categories, Principal component Analysis, Lab session on pre-processing of data.

 

* Self learning topics/module

** Lab sessions Analytics lab

Unit-3
Teaching Hours:4
Introduction to Data Mining`
 

Terminology, Evolution of Data mining, Steps in data mining, Supervised and Unsupervised learning, Introduction to classification, prediction, association, clustering. Organizing and sampling data*, Ethics in data collection process**, Creation of partitions, Oversampling, Pre-processing and cleaning, Visualization, Reduction of categories, Principal component Analysis, Lab session on pre-processing of data.

 

* Self learning topics/module

** Lab sessions Analytics lab

Unit-4
Teaching Hours:14
Classification, Cluster Analysis and Association Rules
 

Introduction, Examples, Classification vs. Prediction, Issues in prediction, Naïve rule, Naïve Bayes method, Classification trees, Recursive partitioning, Evaluating performance, Lab session on Decision Trees** Concept and structure of neural network, Pre-processing data*, Training the model, Lab session on Neural Networks**

Cluster Analysis: Concept, Examples, Major Clustering Methods - Hierarchical and Non-Hierarchical clustering, Distance between clusters, Dendrograms, Validating clusters, K-Means clustering, Lab session on Clustering**

Association Rules:Concept, Examples, Market basket analysis., Apriori algorithm, Support and Confidence, Antecedents and Consequent, Lift ratio, Interpretation, Lab session on Association**

 

** Lab sessions Analytics lab

Unit-4
Teaching Hours:14
Classification, Cluster Analysis and Association Rules
 

Introduction, Examples, Classification vs. Prediction, Issues in prediction, Naïve rule, Naïve Bayes method, Classification trees, Recursive partitioning, Evaluating performance, Lab session on Decision Trees** Concept and structure of neural network, Pre-processing data*, Training the model, Lab session on Neural Networks**

Cluster Analysis: Concept, Examples, Major Clustering Methods - Hierarchical and Non-Hierarchical clustering, Distance between clusters, Dendrograms, Validating clusters, K-Means clustering, Lab session on Clustering**

Association Rules:Concept, Examples, Market basket analysis., Apriori algorithm, Support and Confidence, Antecedents and Consequent, Lift ratio, Interpretation, Lab session on Association**

 

** Lab sessions Analytics lab

Unit-5
Teaching Hours:3
Advanced Topics on Business Intelligence& Data mining*
 

Cloud computing, SaaS model, Mobile BI, Latest trends in BI & DM, Ethical aspects in data handling and sharing, Logistic Regression, Social network analysis

                                                                       

 

Unit-5
Teaching Hours:3
Advanced Topics on Business Intelligence& Data mining*
 

Cloud computing, SaaS model, Mobile BI, Latest trends in BI & DM, Ethical aspects in data handling and sharing, Logistic Regression, Social network analysis

                                                                       

 

Text Books And Reference Books:
  1. Prasad, R. N., & Acharya, S. (2011). Fundamentals of Business Analytics (1st ed., p. 348).WileyIndia.
  2. Shmueli, G., Patel, N. R., & Bruce, P. C. (2008).Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner (2nd ed., p.428).Wileys
Essential Reading / Recommended Reading
  1. Turban, E., Aronson, J. E., Liang, T.-P., &Sharda, R. (2010) Decision support and business intelligence systems (9th ed., p. 720). Prentice-Hall.

Han, J., &Kamber, M. (2000). Data Mining : Concepts and Techniques (1st ed., p. 550). Morgan Kaufmann

Evaluation Pattern

As per the course plan

MBA442B - MACHINE LEARNING ALGORITHMS-I (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a three-credit course offered as a Functional Core during the fourth trimester for Business Analytics Specialization students. This course provides the core knowledge and skills needed in the area of Machine Learning Algorithms. The course focuses on solving business problems using Machine Learning Algorithms

Course Objectives: 

At the end of the course, students would be able to

1.     Make use of Algorithm  for data exploration

2.     Experiment with Machine Learning Algorithms

3.     Examine business problems using Machine learning algorithms

4.     Compare machine learning models to solve business problems

 Appraise business problem using Machine Learning Algorithms

Learning Outcome

CO1: Make use of Algorithm for data exploration

CO2: Experiment with Machine Learning Algorithms

CO3: Examine business problems using Machine learning algorithms

CO4: Compare machine learning models to solve business problems

CO5: Explain feasible solutions for real- life business problems under investigation

Unit-1
Teaching Hours:4
Machine Learning Algorithms for Decision Making
 

Introduction to Machine Learning Algorithms, Supervised and Unsupervised learning, and Use of Machine Learning for customer churn, prediction, and segmentation. Issues in Prediction and Ethics in Machine Learning

Unit-1
Teaching Hours:4
Machine Learning Algorithms for Decision Making
 

Introduction to Machine Learning Algorithms, Supervised and Unsupervised learning, and Use of Machine Learning for customer churn, prediction, and segmentation. Issues in Prediction and Ethics in Machine Learning

Unit-1
Teaching Hours:4
Machine Learning Algorithms for Decision Making
 

Introduction to Machine Learning Algorithms, Supervised and Unsupervised learning, and Use of Machine Learning for customer churn, prediction, and segmentation. Issues in Prediction and Ethics in Machine Learning

Unit-2
Teaching Hours:6
Sales and Revenue Prediction
 

Introduction to sales and distribution, Analytics in Sales, EDA, Simple and Multiple Linear Regression, stepwise regression, forward and backward methods, Model building, Model Validation, and residual analysis. Economic significance, Business Impact. Generalized additive model for nonlinearity

Unit-2
Teaching Hours:6
Sales and Revenue Prediction
 

Introduction to sales and distribution, Analytics in Sales, EDA, Simple and Multiple Linear Regression, stepwise regression, forward and backward methods, Model building, Model Validation, and residual analysis. Economic significance, Business Impact. Generalized additive model for nonlinearity

Unit-2
Teaching Hours:6
Sales and Revenue Prediction
 

Introduction to sales and distribution, Analytics in Sales, EDA, Simple and Multiple Linear Regression, stepwise regression, forward and backward methods, Model building, Model Validation, and residual analysis. Economic significance, Business Impact. Generalized additive model for nonlinearity

Unit-3
Teaching Hours:6
Defaulter Prediction in Banking
 

Introduction to loan default, Non-Performing Asset, Logistic Regression and Discriminant analysis for defaulter detection 

Model estimation, Binary logit and multinomial models.

Concept of Discriminant analysis, fisher function, fitting the model, validation of the model fit, and model performance assessment. Economic Significance, Business Impact

Unit-3
Teaching Hours:6
Defaulter Prediction in Banking
 

Introduction to loan default, Non-Performing Asset, Logistic Regression and Discriminant analysis for defaulter detection 

Model estimation, Binary logit and multinomial models.

Concept of Discriminant analysis, fisher function, fitting the model, validation of the model fit, and model performance assessment. Economic Significance, Business Impact

Unit-3
Teaching Hours:6
Defaulter Prediction in Banking
 

Introduction to loan default, Non-Performing Asset, Logistic Regression and Discriminant analysis for defaulter detection 

Model estimation, Binary logit and multinomial models.

Concept of Discriminant analysis, fisher function, fitting the model, validation of the model fit, and model performance assessment. Economic Significance, Business Impact

Unit-4
Teaching Hours:6
Attrition Prediction
 

Introduction to Attrition, Why Attrition? Impact of attrition on business  

Introduction to Decision trees and random forest, Concept of Partitioning, Data pre-processing, Model training, Model building, Model evaluation, hyper parameter tuning

Unit-4
Teaching Hours:6
Attrition Prediction
 

Introduction to Attrition, Why Attrition? Impact of attrition on business  

Introduction to Decision trees and random forest, Concept of Partitioning, Data pre-processing, Model training, Model building, Model evaluation, hyper parameter tuning

Unit-4
Teaching Hours:6
Attrition Prediction
 

Introduction to Attrition, Why Attrition? Impact of attrition on business  

Introduction to Decision trees and random forest, Concept of Partitioning, Data pre-processing, Model training, Model building, Model evaluation, hyper parameter tuning

Unit-5
Teaching Hours:8
Fraud Detection in Financial Transaction
 

Introduction to fraud detection, Consumer behavior in financial transaction, Impact on fraud detection on business.  

Support Vector Machine, Hyper-plane, Maximal Margin Classifier, Soft Margin Classifier, Kernels, Model building  

K-Nearest neighbor, application and prediction using the model

Naïve Bayes Algorithms and its applications for text and multi class classification, Business impact  

Unit-5
Teaching Hours:8
Fraud Detection in Financial Transaction
 

Introduction to fraud detection, Consumer behavior in financial transaction, Impact on fraud detection on business.  

Support Vector Machine, Hyper-plane, Maximal Margin Classifier, Soft Margin Classifier, Kernels, Model building  

K-Nearest neighbor, application and prediction using the model

Naïve Bayes Algorithms and its applications for text and multi class classification, Business impact  

Unit-5
Teaching Hours:8
Fraud Detection in Financial Transaction
 

Introduction to fraud detection, Consumer behavior in financial transaction, Impact on fraud detection on business.  

Support Vector Machine, Hyper-plane, Maximal Margin Classifier, Soft Margin Classifier, Kernels, Model building  

K-Nearest neighbor, application and prediction using the model

Naïve Bayes Algorithms and its applications for text and multi class classification, Business impact  

Text Books And Reference Books:

Essential references:

U Dinesh Kumar (2017), Business Analytics: The Science of Data - Driven Decision Making, Wileys

 

Essential Reading / Recommended Reading
  1. Turban, E., Aronson, J. E., Liang, T.-P., & Sharda, R. (2010). Decision support and business intelligence systems
  2. (9th ed., p. 720). Prentice-Hall.
  3. Berson, A., Smith, S. J., & F. (1997). Data Warehousing, Data Mining and OLAP (1st ed., p. 640). Computing McGraw-Hill.
  4. Han, J., &Kamber, M. (2000). Data Mining: Concepts and Techniques (1st ed., p. 550). Morgan Kaufmann
  5.  Shmueli, G., Patel, N. R., & Bruce, P. C. (2008). Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner (2nd ed., p. 428). Wileys
Evaluation Pattern

as per courseplan 

MBA442EI - BLUE OCEAN STRATEGY (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is a creative complement to the mandatory Strategic Management course. While the mandatory Strategic Management course discusses the frameworks for use in existing markets and refers to competitive advantage, this course highlights how companies can make competition irrelevant by creating new markets altogether. The course gains contemporary relevance as countries such as Malaysia use the Blue Ocean framework and analytical tools in their national planning.

Learning Outcome

CO1: Identify Blue Ocean Strategy concepts and basis

CO2: Apply the framework to address existing as well as new markets and industries

CO3: Discover a blue ocean idea in a challenging red ocean industry

CO4: Evaluate the perspectives in strategy that enables companies to create blue oceans shift of uncontested market space

CO5: Defend successful stories and shaping today's managers towards successful organisation.

Unit-1
Teaching Hours:6
Blue Ocean Strategy Basics
 

Red Ocean Strategy vs. Blue Ocean Strategy, Blue Ocean Strategy: Aligning Value, Profit and People in Pursuit of Differentiation and Low Cost, Noncustomer Analysis – the Three Tiers

Unit-2
Teaching Hours:6
Analytical Tools and Frameworks
 

  Six Paths to Creating Blue Oceans, Getting the Strategic Sequence Right, Executing Blue Ocean Strategy, Analytical Tools and Frameworks – Value Innovation, Strategy Canvas, Value Curve, Four Actions Framework, ERRC Grid

Unit-3
Teaching Hours:6
Evolution of Blue Ocean Strategies
 

  Making Blue Ocean Strategic Moves – A Historical Pattern, Red Ocean Traps and How to avoid them

Unit-4
Teaching Hours:6
Blue Ocean Shift
 

Humanness, Overview of the Blue Ocean Shift Process, Pioneer-Migrator-Settler Map, Buyer Utility Map, Blue Ocean Fair, A National Blue Ocean Shift in Action

Unit-5
Teaching Hours:6
Blue Ocean Leadership
 

The four steps of Blue Ocean Leadership, Becoming a Blue Ocean Leader

Text Books And Reference Books:

Kim, WC., Mauborgne, R. (2015) Blue Ocean Strategy: How to Create New Market Space and Make the Competition Irrelevant (Expanded ed.). Boston: Harvard Business School Press.

 Kim, WC., Mauborgne, R. (2017) Blue Ocean Shift Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth. New York: Hachette Books.

Essential Reading / Recommended Reading

Kim, WC., Mauborgne, R. (2017) The Blue Ocean Strategy Reader: The iconic articles by W. Chan Kim and Renee Mauborgne. Boston: Harvard Business Review Press.

Kim, WC., Mauborgne, R. (2017) Blue Ocean Leadership. Boston: Harvard Business Review Press.

Note: * Refer to Students Handbook for particulars

Evaluation Pattern

As per course plan

MBA442F - BUSINESS VALUATION (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is intended to enhance the skill level of the students in financial analytical and valuation skills. In this course, the students would be exposed to Industry analysis, business strategy analysis for performing the financial analysis leading to equity valuation. This course also involves developing a financial model to perform equity valuation of a real company through Discounted Cash flow method. It also emphasize on other techniques of valuation such as relative valuation, Residual Income and replacement value. 

Course Objectives: This course attempts to enhance the skill level of the students in business strategy analysis, financial analysis, prospective analysis to build an equity valuation model of a business and communicate the valuation through report writing.  

Learning Outcome

CLO1: Distinguish different methods of equity valuation

CLO2: Analyze the Industry and strategies of the business to forecast the future

CLO3: Build discounted cash flow model to value a listed company

CLO4: Prepare the equity valuation research report in the appropriate format and structure

CLO5: Discuss the dynamics of valuation of young and distressed companies

Unit-1
Teaching Hours:3
Approaches to Valuation
 

Discounted cash flows, Free Cash Flow to Equity and Free Cash Flow to Firm-

Estimation issues- Relative Valuation using multiple approach – comparison across

firms and sectors P/E approach -Price to Book ratio- Price to Sales – Enterprise value to

EBITDA          

Unit-1
Teaching Hours:3
Approaches to Valuation
 

Discounted cash flows, Free Cash Flow to Equity and Free Cash Flow to Firm-

Estimation issues- Relative Valuation using multiple approach – comparison across

firms and sectors P/E approach -Price to Book ratio- Price to Sales – Enterprise value to

EBITDA          

Unit-1
Teaching Hours:3
Approaches to Valuation
 

Discounted cash flows, Free Cash Flow to Equity and Free Cash Flow to Firm-

Estimation issues- Relative Valuation using multiple approach – comparison across

firms and sectors P/E approach -Price to Book ratio- Price to Sales – Enterprise value to

EBITDA          

Unit-1
Teaching Hours:3
Approaches to Valuation
 

Discounted cash flows, Free Cash Flow to Equity and Free Cash Flow to Firm-

Estimation issues- Relative Valuation using multiple approach – comparison across

firms and sectors P/E approach -Price to Book ratio- Price to Sales – Enterprise value to

EBITDA          

Unit-2
Teaching Hours:6
Industry Analysis for DCF valuation
 

Business cycle analysis - Reading the industry specific parameters – Analysis of

business ratios of various sectors-Macro economic factors affecting the industry-

Market structure- Analysis of competitive environment- Industry concentration using

Herfindahl-Hirschman Index- Understanding the value drivers of the industry- collating 

the key trends in the Industry

Unit-2
Teaching Hours:6
Industry Analysis for DCF valuation
 

Business cycle analysis - Reading the industry specific parameters – Analysis of

business ratios of various sectors-Macro economic factors affecting the industry-

Market structure- Analysis of competitive environment- Industry concentration using

Herfindahl-Hirschman Index- Understanding the value drivers of the industry- collating 

the key trends in the Industry

Unit-2
Teaching Hours:6
Industry Analysis for DCF valuation
 

Business cycle analysis - Reading the industry specific parameters – Analysis of

business ratios of various sectors-Macro economic factors affecting the industry-

Market structure- Analysis of competitive environment- Industry concentration using

Herfindahl-Hirschman Index- Understanding the value drivers of the industry- collating 

the key trends in the Industry

Unit-2
Teaching Hours:6
Industry Analysis for DCF valuation
 

Business cycle analysis - Reading the industry specific parameters – Analysis of

business ratios of various sectors-Macro economic factors affecting the industry-

Market structure- Analysis of competitive environment- Industry concentration using

Herfindahl-Hirschman Index- Understanding the value drivers of the industry- collating 

the key trends in the Industry

Unit-3
Teaching Hours:12
Equity Valuation model of Publicly traded Companies
 

Identify the business model- Revenue and cost drivers-   Building the financial model - Forecasting financial statements using FCFE and FCFF multi stage growth options - Estimation of capital expenditure and working capital requirement-, , Calculation of  Weighted Average Cost of Capital– Selecting a terminal growth rate- Arriving at the equity value of the company - Sensitivity analysis of the model- Estimating the market multiple 

Unit-3
Teaching Hours:12
Equity Valuation model of Publicly traded Companies
 

Identify the business model- Revenue and cost drivers-   Building the financial model - Forecasting financial statements using FCFE and FCFF multi stage growth options - Estimation of capital expenditure and working capital requirement-, , Calculation of  Weighted Average Cost of Capital– Selecting a terminal growth rate- Arriving at the equity value of the company - Sensitivity analysis of the model- Estimating the market multiple 

Unit-3
Teaching Hours:12
Equity Valuation model of Publicly traded Companies
 

Identify the business model- Revenue and cost drivers-   Building the financial model - Forecasting financial statements using FCFE and FCFF multi stage growth options - Estimation of capital expenditure and working capital requirement-, , Calculation of  Weighted Average Cost of Capital– Selecting a terminal growth rate- Arriving at the equity value of the company - Sensitivity analysis of the model- Estimating the market multiple 

Unit-3
Teaching Hours:12
Equity Valuation model of Publicly traded Companies
 

Identify the business model- Revenue and cost drivers-   Building the financial model - Forecasting financial statements using FCFE and FCFF multi stage growth options - Estimation of capital expenditure and working capital requirement-, , Calculation of  Weighted Average Cost of Capital– Selecting a terminal growth rate- Arriving at the equity value of the company - Sensitivity analysis of the model- Estimating the market multiple 

Unit-4
Teaching Hours:3
Equity Research Report Writing
 

Investment Note Writing-Buy side and sell side reports- Different principles of logic and structure of the report- Use of Info graphic and use of linking words in report writing- Investment Note writing- principles of logic and structure of the report- Use of Info graphic and use of linking words in report writing     

 

   

Unit-4
Teaching Hours:3
Equity Research Report Writing
 

Investment Note Writing-Buy side and sell side reports- Different principles of logic and structure of the report- Use of Info graphic and use of linking words in report writing- Investment Note writing- principles of logic and structure of the report- Use of Info graphic and use of linking words in report writing     

 

   

Unit-4
Teaching Hours:3
Equity Research Report Writing
 

Investment Note Writing-Buy side and sell side reports- Different principles of logic and structure of the report- Use of Info graphic and use of linking words in report writing- Investment Note writing- principles of logic and structure of the report- Use of Info graphic and use of linking words in report writing     

 

   

Unit-4
Teaching Hours:3
Equity Research Report Writing
 

Investment Note Writing-Buy side and sell side reports- Different principles of logic and structure of the report- Use of Info graphic and use of linking words in report writing- Investment Note writing- principles of logic and structure of the report- Use of Info graphic and use of linking words in report writing     

 

   

Unit-5
Teaching Hours:6
Special Cases in Valuation
 

Valuation of young companies, privately held companies, distressed companies- the principles and the challenges 

 

Unit-5
Teaching Hours:6
Special Cases in Valuation
 

Valuation of young companies, privately held companies, distressed companies- the principles and the challenges 

 

Unit-5
Teaching Hours:6
Special Cases in Valuation
 

Valuation of young companies, privately held companies, distressed companies- the principles and the challenges 

 

Unit-5
Teaching Hours:6
Special Cases in Valuation
 

Valuation of young companies, privately held companies, distressed companies- the principles and the challenges 

 

Text Books And Reference Books:

Core Text:

Damodaran, Aswath (2011), Damodaran on Valuation, Wiley Publications, 2nd Edition   

Essential Reading / Recommended Reading

Tim Koller, Marc Goedhart, David Wessels (2015), Valuation: Measuring and Managing the Value of Companies, 6th edition  

Evaluation Pattern

As per the course plan

MBA442H - HUMAN RESOURCE METRICS AND ANALYTICS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This introductory course introduces students to HRM metrics and analytics. This course intends to increase students’ awareness of the usefulness of HRM metrics and analytics and equip in using them at the workplace. Complexity in today’s workforce, new technology investments, economic pressures, talent as a competitive edge, aligning the people strategy with the business strategy and many other reasons are driving a change in HR to be analytics-dependent. In this era of ERP / HRMS based system, employee and HR database is either an integral part or remains strongly coupled with the main data warehouse. In such an environment, organizational goals and KPIs drive the HR performance measures/metrics. This has evolved in Scorecard based performance management systems - applied for individual employee as well for overall HR performance.

Course Objectives: Structured around the three central themes of (a) (1) To expound HR measurement and data analytics concepts (b) Framework for applying this concept in an end-to-end HR business process for the entire life-cycle of employees (c) Experiential learning on using metrics and analytics in HR, this course attempts to help students to expound HR measurement and data analytics concepts and introduces a framework for applying this concept in an end-to-end HR business process for the entire life-cycle of employees.

Learning Outcome

CLO1: Use HRM metrics in the different HR functional areas (performance management, training & development, compensations management, human supply chain and the use of dash boards

CLO2: Integrate knowledge of metrics and analytical models and their implications for human resource management and people operations

CLO3: Apply understanding of analytics and institutional context/differences to evaluate the challenges and opportunities of doing business in HR domain

CLO4: Display understanding of transformational HR operations in interactions with other strategic business concepts

CLO5: Predict and arrive at decisions based on analytics data

Unit-1
Teaching Hours:6
Quantitative HRM
 

Framework of HR measurement

How decision science influences HR measurements, connecting measures and organizational effectiveness, Today’s HR measurement and approaches. Evolution of HR Analytics; HR Metrics and HR Analytics; Analytical Pyramid- Descriptive and Predictive models; Intuition versus analytical thinking; Ethical issues in Analytics; HRMS/HRIS and data sources; Analytics frameworks like LAMP, HCM: 21 Model.

HR measurement: Traditional vs. contemporary HR measures; Fundamental analytical concepts from statistics and research design; analytical concepts from economics and finance. Analytical Foundation of HR measurement(Self learning module)

Unit-1
Teaching Hours:6
Quantitative HRM
 

Framework of HR measurement

How decision science influences HR measurements, connecting measures and organizational effectiveness, Today’s HR measurement and approaches. Evolution of HR Analytics; HR Metrics and HR Analytics; Analytical Pyramid- Descriptive and Predictive models; Intuition versus analytical thinking; Ethical issues in Analytics; HRMS/HRIS and data sources; Analytics frameworks like LAMP, HCM: 21 Model.

HR measurement: Traditional vs. contemporary HR measures; Fundamental analytical concepts from statistics and research design; analytical concepts from economics and finance. Analytical Foundation of HR measurement(Self learning module)

Unit-1
Teaching Hours:6
Quantitative HRM
 

Framework of HR measurement

How decision science influences HR measurements, connecting measures and organizational effectiveness, Today’s HR measurement and approaches. Evolution of HR Analytics; HR Metrics and HR Analytics; Analytical Pyramid- Descriptive and Predictive models; Intuition versus analytical thinking; Ethical issues in Analytics; HRMS/HRIS and data sources; Analytics frameworks like LAMP, HCM: 21 Model.

HR measurement: Traditional vs. contemporary HR measures; Fundamental analytical concepts from statistics and research design; analytical concepts from economics and finance. Analytical Foundation of HR measurement(Self learning module)

Unit-2
Teaching Hours:6
Using HR Metrics for maximum impact
 

Measures of efficiency, effectiveness and impact in HR processes and optimizing HR decisions. Staffing Metrics; Performance and compensation metrics; Learning and developmental metrics. HR’s role in value chain. Developing Human Resources Balanced Score Card.

Unit-2
Teaching Hours:6
Using HR Metrics for maximum impact
 

Measures of efficiency, effectiveness and impact in HR processes and optimizing HR decisions. Staffing Metrics; Performance and compensation metrics; Learning and developmental metrics. HR’s role in value chain. Developing Human Resources Balanced Score Card.

Unit-2
Teaching Hours:6
Using HR Metrics for maximum impact
 

Measures of efficiency, effectiveness and impact in HR processes and optimizing HR decisions. Staffing Metrics; Performance and compensation metrics; Learning and developmental metrics. HR’s role in value chain. Developing Human Resources Balanced Score Card.

Unit-3
Teaching Hours:6
Business understanding and forecasting for HR
 

Workforce segmentation and search for critical job roles; Statistical driver analysis – association and causation; Linking HR measures to business results; choosing the right measures for scorecards; Identifying and using key HR Metrics. Metrics and organizational Ethics. Workforce planning including internal mobility and career pathing; training and development requirement forecasting and measuring the value and results of improvement initiatives; optimizing selection and promotion decisions.

Unit-3
Teaching Hours:6
Business understanding and forecasting for HR
 

Workforce segmentation and search for critical job roles; Statistical driver analysis – association and causation; Linking HR measures to business results; choosing the right measures for scorecards; Identifying and using key HR Metrics. Metrics and organizational Ethics. Workforce planning including internal mobility and career pathing; training and development requirement forecasting and measuring the value and results of improvement initiatives; optimizing selection and promotion decisions.

Unit-3
Teaching Hours:6
Business understanding and forecasting for HR
 

Workforce segmentation and search for critical job roles; Statistical driver analysis – association and causation; Linking HR measures to business results; choosing the right measures for scorecards; Identifying and using key HR Metrics. Metrics and organizational Ethics. Workforce planning including internal mobility and career pathing; training and development requirement forecasting and measuring the value and results of improvement initiatives; optimizing selection and promotion decisions.

Unit-4
Teaching Hours:6
Communicating HR data and processing
 

Data requirements; identifying data needs and gathering data; HR data quality, validity and consistency; Using historical data; Data exploration; Data visualization; Association between variables; Insights from reports; Root cause analysis of HR issues. Developing HR Metrics Dashboards- using templates and spreadsheets (Workshop Mode)

Unit-4
Teaching Hours:6
Communicating HR data and processing
 

Data requirements; identifying data needs and gathering data; HR data quality, validity and consistency; Using historical data; Data exploration; Data visualization; Association between variables; Insights from reports; Root cause analysis of HR issues. Developing HR Metrics Dashboards- using templates and spreadsheets (Workshop Mode)

Unit-4
Teaching Hours:6
Communicating HR data and processing
 

Data requirements; identifying data needs and gathering data; HR data quality, validity and consistency; Using historical data; Data exploration; Data visualization; Association between variables; Insights from reports; Root cause analysis of HR issues. Developing HR Metrics Dashboards- using templates and spreadsheets (Workshop Mode)

Unit-5
Teaching Hours:6
Modeling in HR
 

Descriptive and indicative models for Employee retention and turnover; workforce productivity and performance; scenario planning.(Workshop Mode).

Unit-5
Teaching Hours:6
Modeling in HR
 

Descriptive and indicative models for Employee retention and turnover; workforce productivity and performance; scenario planning.(Workshop Mode).

Unit-5
Teaching Hours:6
Modeling in HR
 

Descriptive and indicative models for Employee retention and turnover; workforce productivity and performance; scenario planning.(Workshop Mode).

Text Books And Reference Books:

1.       Becker,B E ., Huafelid,M.A. &Ulrich.D(2001).The HR Scorecard: Linking people, strategy, and performance. Harvard Business Review Press.

2.       Manish Gupta, Pratyush Banerjee, &Jatin Pandey (2019, Practical Applications of HR Analytics: A Step-by-Step Guide, SAGE Publications India Pvt Ltd

3.       Dipak Kumar Bhattacharyya (2017) HR analytics: Understanding Theories and Applications. Sage Publications.

Essential Reading / Recommended Reading

1.Sullivan, J (2010).  HR metrics. Kennedy Information.

2.Gregory, l E (2013).HR Metrics: Practical Measurement Tools for People Management. Knowledge Resources.(ISBN: 9781869221690)

3.Bucknall. H., Wei Z (2007). Magic Numbers for Human resource Management. Wiley India.

4.Valerie, P., & Andreasson R. HR metrics : Bench marking human resources

5.Christman, W (2012) HR Metrics That Matter. HR smart

6.HR Metrics standards & glossary published by the HR metrics service. Version 8.0/December 2012

7.HR metrics service, HR metrics Intrepretation guide published by BC HRMA version 3.4 / December 2012.

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total

CIA1

Article and Report submission

I

30

100%

30

CIA2

HR Metrics & Analytics in news presentation

II

30

100%

30

CIA3

Analysis of HRM problem /HRM practice

III, IV

35

100%

35

Attendance

 

 

5

 

5

Total

 

 

 

100

100

MBA442L - SUPPLY CHAIN AND LOGISTICS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  This course is offered as a specialization paper in the fourth trimester for LOS Students. The paper emphasizes the role of supply chain management in enhancing the effectiveness of an enterprise through increasing supply chain surplus. The curriculum addresses the issues in integrating the suppliers as well as customers with the organization for synergistic value addition along the supply chain.

Course Objectives: 

At the end of the course, students should be able:

1.Identify strategies, processes and issues, related to supply chain management. 

2.Examine the concepts of supply chain drivers and enablers to manage risks and inventory in supply chains.

3.Evaluate strategies for logistics, outsourcing and supplier base management.

4.Determine concepts of warehousing, transportation and distribution for various business situations. 

 

5.Apply concepts of technology and information systems to improve supply chain performance.

 

Learning Outcome

CLO1: Identify strategies, processes and issues, related to supply chain management.

CLO2: Examine the concepts of supply chain drivers and enablers to manage risks and inventory in supply chains.

CLO3: Evaluate strategies for logistics, outsourcing and supplier base management.

CLO4: Determine concepts of warehousing, transportation and distribution for various business situations.

CLO5: Apply concepts of technology and information systems to improve supply chain performance.

Unit-1
Teaching Hours:5
Understanding the Supply Chain
 

Introduction to Supply Chain Management, Evolution of Supply Chains, Objectives of a supply chain, Decision phases in a Supply Chain, Process views – Cycle view, push/pull view. Supply Chain macro processes in a firm, Key issues in supply chain management. Competitive and Supply Chain Strategies. Achieving Strategic fit and its challenges.

Unit-1
Teaching Hours:5
Understanding the Supply Chain
 

Introduction to Supply Chain Management, Evolution of Supply Chains, Objectives of a supply chain, Decision phases in a Supply Chain, Process views – Cycle view, push/pull view. Supply Chain macro processes in a firm, Key issues in supply chain management. Competitive and Supply Chain Strategies. Achieving Strategic fit and its challenges.

Unit-2
Teaching Hours:10
Supply Chain Drivers and Performance
 

Supply Chain Enablers (Technology, Organisational Infrastructure, Alliances, Human Resource). Supply Chain Drivers (Inventory, Transportation, Information, Sourcing, Facilities, Pricing). Supply Chain performance: Supply Chain Efficiency, Supply Chain Responsiveness, Responsiveness-Efficiency trade off, Supply Chain Risks. Role of cycle inventory in supply chains. Production lot sizing. Lot Sizing with Capacity Constraint. Aggregating Multiple Products in a Single Order. Economies of Scale to Exploit Quantity Discounts.Numerical examples to illustrate the above types of inventory problems and its solution using MS Excel.

Unit-2
Teaching Hours:10
Supply Chain Drivers and Performance
 

Supply Chain Enablers (Technology, Organisational Infrastructure, Alliances, Human Resource). Supply Chain Drivers (Inventory, Transportation, Information, Sourcing, Facilities, Pricing). Supply Chain performance: Supply Chain Efficiency, Supply Chain Responsiveness, Responsiveness-Efficiency trade off, Supply Chain Risks. Role of cycle inventory in supply chains. Production lot sizing. Lot Sizing with Capacity Constraint. Aggregating Multiple Products in a Single Order. Economies of Scale to Exploit Quantity Discounts.Numerical examples to illustrate the above types of inventory problems and its solution using MS Excel.

Unit-3
Teaching Hours:5
Logistic Decisions
 

The role of sourcing in a supply chain. In-house vs. Outsource (risks and benefits), Introduction to Logistics, Types of Logistics, Third party logistics, Total cost of ownership, Impact of incentives when outsourcing. Supplier selection (auctions and negotiations). Sharing risk and reward in the supply chain.

Unit-3
Teaching Hours:5
Logistic Decisions
 

The role of sourcing in a supply chain. In-house vs. Outsource (risks and benefits), Introduction to Logistics, Types of Logistics, Third party logistics, Total cost of ownership, Impact of incentives when outsourcing. Supplier selection (auctions and negotiations). Sharing risk and reward in the supply chain.

Unit-4
Teaching Hours:5
Distribution, Warehousing and Transportation
 

Role of Distribution in Supply Chain, Types of distribution networks in practice – comparative performance. Online sales and distribution network, Strengths and weaknesses of various distribution options, selecting the appropriate distribution strategy. 

Warehouse productivity and Metrics. Role, nature and importance of warehouse, Warehouse operations and design, materials handling, storage and packaging. 

The role of transportation in Supply Chain, Modes of transportation and their performance characteristics, Transportation infrastructure and policies, Design options for a transportation network.

Unit-4
Teaching Hours:5
Distribution, Warehousing and Transportation
 

Role of Distribution in Supply Chain, Types of distribution networks in practice – comparative performance. Online sales and distribution network, Strengths and weaknesses of various distribution options, selecting the appropriate distribution strategy. 

Warehouse productivity and Metrics. Role, nature and importance of warehouse, Warehouse operations and design, materials handling, storage and packaging. 

The role of transportation in Supply Chain, Modes of transportation and their performance characteristics, Transportation infrastructure and policies, Design options for a transportation network.

Unit-5
Teaching Hours:5
Role of Technology and IT in Supply Chain Management
 

Importance and role of information and information technology in Supply Chain Management. IS application at each supply chain driver? Supply Chain ERP platforms. Service Oriented Architecture (SOA). RFID Applications. Current trends.

Unit-5
Teaching Hours:5
Role of Technology and IT in Supply Chain Management
 

Importance and role of information and information technology in Supply Chain Management. IS application at each supply chain driver? Supply Chain ERP platforms. Service Oriented Architecture (SOA). RFID Applications. Current trends.

Text Books And Reference Books:

Sunil Chopra and Dharam Karla (2019); Supply chain management: strategy, planning and operation (7th ed). Pearson Education, India.

Essential Reading / Recommended Reading

1.       David Simchi Levi, Edith Simchi Levi, Ravi Shankar, Philip Kaminsky (2019). Designing and managing the supply chain: Concepts, strategies, and cases (3e). McGraw-Hill Education India, New Delhi.

2.       Coyle J.J., Langley Jr. C.J., Novack R.A. and Gibson B.J. (2013). Managing supply chains-A logistics approach (9thed). Cengage Learning.

Shah, J. (2016). Supply chain management: Text and Cases (2e). Pearson Education India. 

Evaluation Pattern

As per the courseplan

MBA442M - CONSUMER BEHAVIOUR (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is offered as a marketing elective in the fourth trimester. It is a three credit course that helps students understand the behavior of consumers before and after purchase. The course helps students gain valuable conceptual knowledge of how the concepts of motivation, perception, personality and other behavioral studies influence the consumer in making purchase decisions. It also gives an insight to the students about the decision-making process and the growing significance of the consumer behavior study in various other areas of marketing.

Course Objectives: This course attempts to helps students gain valuable conceptual knowledge of how the behaviour of consumers change and influence their decisions.

Learning Outcome

CO1: Interpret concepts, frameworks and models of consumer behaviour to solve contemporary marketing issues.

CO2: Examine various theories of consumer behaviour to enable marketing decisions.

CO3: Recommend marketing and branding decisions based on consumer behaviour insights.

CO4: Develop a meaningful insight to diagnose and effectively use consumer behaviour in marketing decision making.

CO5: Illustrate pragmatic solutions using the theories and frameworks of consumer behaviour.

Unit-1
Teaching Hours:6
Introduction to Consumer Behaviour and consumer decision making
 

Level of Knowledge: Conceptual and Basic

Role of Consumer Behaviour in Marketing -Development of Consumer Behaviour field, Consumer behavioral models - Howard-Sheth model of Buying Behaviour. Ethics on consumer research

Diffusion of Innovations; Types of Innovations; The Diffusion process-consumer and industrial; The adoption process; Product characteristics and consumer resistance; Diffusion enhancement strategies; A profile of the consumer innovator.

Unit-1
Teaching Hours:6
Introduction to Consumer Behaviour and consumer decision making
 

Level of Knowledge: Conceptual and Basic

Role of Consumer Behaviour in Marketing -Development of Consumer Behaviour field, Consumer behavioral models - Howard-Sheth model of Buying Behaviour. Ethics on consumer research

Diffusion of Innovations; Types of Innovations; The Diffusion process-consumer and industrial; The adoption process; Product characteristics and consumer resistance; Diffusion enhancement strategies; A profile of the consumer innovator.

Unit-1
Teaching Hours:6
Introduction to Consumer Behaviour and consumer decision making
 

Level of Knowledge: Conceptual and Basic

Role of Consumer Behaviour in Marketing -Development of Consumer Behaviour field, Consumer behavioral models - Howard-Sheth model of Buying Behaviour. Ethics on consumer research

Diffusion of Innovations; Types of Innovations; The Diffusion process-consumer and industrial; The adoption process; Product characteristics and consumer resistance; Diffusion enhancement strategies; A profile of the consumer innovator.

Unit-2
Teaching Hours:6
Consumer Needs and Personality
 

Level of Knowledge: Conceptual

Consumer Needs and Motivation, Meaning of Motivation; Needs and Goals; Dynamic

Nature of Motivation; Types& System of needs

Maslow’s Hierarchy of needs-McClelland’s Theory of need Achievement-Vroom’s

Expectancy theory-Freud’s Psychoanalytical theory

Personality & Consumer Behaviour

Meaning and nature of Personality; Freudian & Trait theories of Personality; Self Concept - Self Images; Lifestyle and AIO inventories; Brand Personality.

Unit-2
Teaching Hours:6
Consumer Needs and Personality
 

Level of Knowledge: Conceptual

Consumer Needs and Motivation, Meaning of Motivation; Needs and Goals; Dynamic

Nature of Motivation; Types& System of needs

Maslow’s Hierarchy of needs-McClelland’s Theory of need Achievement-Vroom’s

Expectancy theory-Freud’s Psychoanalytical theory

Personality & Consumer Behaviour

Meaning and nature of Personality; Freudian & Trait theories of Personality; Self Concept - Self Images; Lifestyle and AIO inventories; Brand Personality.

Unit-2
Teaching Hours:6
Consumer Needs and Personality
 

Level of Knowledge: Conceptual

Consumer Needs and Motivation, Meaning of Motivation; Needs and Goals; Dynamic

Nature of Motivation; Types& System of needs

Maslow’s Hierarchy of needs-McClelland’s Theory of need Achievement-Vroom’s

Expectancy theory-Freud’s Psychoanalytical theory

Personality & Consumer Behaviour

Meaning and nature of Personality; Freudian & Trait theories of Personality; Self Concept - Self Images; Lifestyle and AIO inventories; Brand Personality.

Unit-3
Teaching Hours:6
Consumer Perception
 

Consumer perception

Meaning and dynamics of Perception – Absolute and Differential threshold; Selective Perception; Consumer Imagery-Brand Image; Perception of Quality; Perception of risk; Perceptual Organization; Categorization, Inference.

Unit-3
Teaching Hours:6
Consumer Perception
 

Consumer perception

Meaning and dynamics of Perception – Absolute and Differential threshold; Selective Perception; Consumer Imagery-Brand Image; Perception of Quality; Perception of risk; Perceptual Organization; Categorization, Inference.

Unit-3
Teaching Hours:6
Consumer Perception
 

Consumer perception

Meaning and dynamics of Perception – Absolute and Differential threshold; Selective Perception; Consumer Imagery-Brand Image; Perception of Quality; Perception of risk; Perceptual Organization; Categorization, Inference.

Unit-4
Teaching Hours:6
Consumer Learning
 

Learning & Cognitive Process

Meaning of Learning; Behavioral Learning Theories-Classical and Operant Conditioning-Observational Learning; Cognitive Learning Theories; Memory, Schema, Brand Loyalty

Unit-4
Teaching Hours:6
Consumer Learning
 

Learning & Cognitive Process

Meaning of Learning; Behavioral Learning Theories-Classical and Operant Conditioning-Observational Learning; Cognitive Learning Theories; Memory, Schema, Brand Loyalty

Unit-4
Teaching Hours:6
Consumer Learning
 

Learning & Cognitive Process

Meaning of Learning; Behavioral Learning Theories-Classical and Operant Conditioning-Observational Learning; Cognitive Learning Theories; Memory, Schema, Brand Loyalty

Unit-5
Teaching Hours:6
Consumer Attitude
 

Consumer Attitudes

Nature and function, Attitude formation; Structural Models of Attitude-Tricomponent and Multi-Attribute model-TORA, Attitude Change and Underlying Models, Elaboration Likelihood Model and Attribution theory.

Unit-5
Teaching Hours:6
Consumer Attitude
 

Consumer Attitudes

Nature and function, Attitude formation; Structural Models of Attitude-Tricomponent and Multi-Attribute model-TORA, Attitude Change and Underlying Models, Elaboration Likelihood Model and Attribution theory.

Unit-5
Teaching Hours:6
Consumer Attitude
 

Consumer Attitudes

Nature and function, Attitude formation; Structural Models of Attitude-Tricomponent and Multi-Attribute model-TORA, Attitude Change and Underlying Models, Elaboration Likelihood Model and Attribution theory.

Text Books And Reference Books:

Essential Reference:

Schiffman, Leon G., Wisenblit, Joseph & Kumar, S. Ramesh. (2019). Consumer Behaviour (12th ed.). Pearson Education.       

 

Essential Reading / Recommended Reading

Recommended References:

Loudon, D., Bitta, A. D., (2017). Consumer behavior (4th ed.). McGraw Hill Education.

David, L. M., Hawkins, D. I., & Mookerjee, A. (2019). Consumer behavior: Building Marketing Strategies (13th ed). McGraw-Hill.

Evaluation Pattern

As per the course plan

MBA443B - BUSINESS INTELLIGENCE AND BIG DATA (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: 

This is a three-credit course offered as a Functional Core during the fourth trimester for Business Analytics Specialization students. Students learn about the various sources of data and the need to draw meaningful business insights from its explosive growth. The process of transforming transaction data into analytical data through ETL modelling is discussed. 

The course encompasses fundamentals of Big Data, Big Data architecture and Big Data ecosystem.

 

It is expected that the students who take up this course will have basic understanding about fundamentals of databases, RDBMS concepts and Entity Relationship modelling

Course Objectives: 

At the end of the course, students should be able to

 

  1. Make use of data by imbibing a culture of data-driven decision making in organizations. 

  2. Apply the fundamentals of Data warehousing using ETL model. 

  3. Examine queries, reports from OLAP cubes using a Business Intelligence Tool.

  4. Contrast between traditional and big data processing

  5. Apply the big data distributed computing techniques

Learning Outcome

CO1: Identify the value of data through data- driven decision making.

CO2: Apply the fundamentals of Data warehousing using ETL model.

CO3: Discover queries, reports from OLAP cubes using Business Intelligence tool.

CO4: Inspect data processing techniques

CO5: Apply the data management techniques to solve business problems

Unit-1
Teaching Hours:5
Introduction to Business Intelligence
 

                                                         

 

Terminology, Evolution of BI, Business Models, KPIs, Measures, Metrics, OLAP vs OLTP, OLAP basics, Data models for OLAP, Popular BI tools

Unit-1
Teaching Hours:5
Introduction to Business Intelligence
 

                                                         

 

Terminology, Evolution of BI, Business Models, KPIs, Measures, Metrics, OLAP vs OLTP, OLAP basics, Data models for OLAP, Popular BI tools

Unit-1
Teaching Hours:5
Introduction to Business Intelligence
 

                                                         

 

Terminology, Evolution of BI, Business Models, KPIs, Measures, Metrics, OLAP vs OLTP, OLAP basics, Data models for OLAP, Popular BI tools

Unit-2
Teaching Hours:3
Online Analytical Processing
 

 

 

Dimensions, Cubes, Drill-down, Roll-up, Slice-and-dice, MOLAP, ROLAP, Application of BI, Users of BI, BI for advanced reporting

Unit-2
Teaching Hours:3
Online Analytical Processing
 

 

 

Dimensions, Cubes, Drill-down, Roll-up, Slice-and-dice, MOLAP, ROLAP, Application of BI, Users of BI, BI for advanced reporting

Unit-2
Teaching Hours:3
Online Analytical Processing
 

 

 

Dimensions, Cubes, Drill-down, Roll-up, Slice-and-dice, MOLAP, ROLAP, Application of BI, Users of BI, BI for advanced reporting

Unit-3
Teaching Hours:6
BI and Data Warehouse
 

 

Data Warehouse Need, Definition and Characteristics, Types of data sources, ETL, Entity Relationship & Multidimensional modelling, Star and Snowflake schemas, Data marts, Top-down and Bottom-up approaches to DW architecture, Data Lakes, Data quality, Data auditing.

 

Latest trends in BI, Ethical aspects of Business Intelligence

Unit-3
Teaching Hours:6
BI and Data Warehouse
 

 

Data Warehouse Need, Definition and Characteristics, Types of data sources, ETL, Entity Relationship & Multidimensional modelling, Star and Snowflake schemas, Data marts, Top-down and Bottom-up approaches to DW architecture, Data Lakes, Data quality, Data auditing.

 

Latest trends in BI, Ethical aspects of Business Intelligence

Unit-3
Teaching Hours:6
BI and Data Warehouse
 

 

Data Warehouse Need, Definition and Characteristics, Types of data sources, ETL, Entity Relationship & Multidimensional modelling, Star and Snowflake schemas, Data marts, Top-down and Bottom-up approaches to DW architecture, Data Lakes, Data quality, Data auditing.

 

Latest trends in BI, Ethical aspects of Business Intelligence

Unit-4
Teaching Hours:9
Introduction to Big Data
 

                                                                   

 

Importance of Big Data, Description of open-source Hadoop ecosystem and its near-term future directions, Major challenges of data, contribution of growth of interconnected devices to Big Data, Types of Big Data, Evolution from Traditional Data processing to Big Data Processing

Unit-4
Teaching Hours:9
Introduction to Big Data
 

                                                                   

 

Importance of Big Data, Description of open-source Hadoop ecosystem and its near-term future directions, Major challenges of data, contribution of growth of interconnected devices to Big Data, Types of Big Data, Evolution from Traditional Data processing to Big Data Processing

Unit-4
Teaching Hours:9
Introduction to Big Data
 

                                                                   

 

Importance of Big Data, Description of open-source Hadoop ecosystem and its near-term future directions, Major challenges of data, contribution of growth of interconnected devices to Big Data, Types of Big Data, Evolution from Traditional Data processing to Big Data Processing

Unit-5
Teaching Hours:7
Big Data Ecosystem
 

 

 

Introduction to Apache Hadoop and its ecosystem – HDFS, YARN, MapReduce. Create and run queries in Big Data Environment, Platforms and tools

Unit-5
Teaching Hours:7
Big Data Ecosystem
 

 

 

Introduction to Apache Hadoop and its ecosystem – HDFS, YARN, MapReduce. Create and run queries in Big Data Environment, Platforms and tools

Unit-5
Teaching Hours:7
Big Data Ecosystem
 

 

 

Introduction to Apache Hadoop and its ecosystem – HDFS, YARN, MapReduce. Create and run queries in Big Data Environment, Platforms and tools

Text Books And Reference Books:

Prasad, R. N., & Acharya, S. (2016). Fundamentals of Business Analytics (1st ed., p. 348). Wiley India.

 

Seema Acharya and Subhashini Chellappa.  Big Data and Analytics. 1st Edition. Wiley (2019

Essential Reading / Recommended Reading

Turban, E., Aronson, J. E., Liang, T.-P., &Sharda, R. (2010) Decision support and business intelligence systems (9th ed., p. 720). Prentice-Hall.

Evaluation Pattern

as per courseplan 

MBA443EI - VENTURE CAPITAL AND PRIVATE EQUITY (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: Over the course, students will be provided with a deep understanding of the mechanism underpinning the creation and/or development of a firm and the financial support it can get from the financial system through venture capital investment. The course tries to discover how special financial intermediaries (called private equity investors) finance through equity companies belonging to different stages of their life-cycle.

Learning Outcome

CO1: Organize the fundamentals of venture capital and Private Equity

CO2: Develop an insight about working procedures and investment

CO3: Analyze Valuation and Deal Making in Private Equity Settings

CO4: Assess the negotiation of funding, structuring deals and the managing of private equity investments

CO5: Determine the difficulties, solutions to valuation across various economic frictions

Unit-1
Teaching Hours:8
Fundamentals of Venture Capital and Private Equity
 

Concept of Venture Capital and Private Equity, Angel finance. Their classification and their different characteristics. History of Venture capital, Angel financers, Private Equity, Hedge funds, in India.  Correlation of means of finance with project life cycle of enterprise

 

Unit-2
Teaching Hours:8
Management of Private Equity and Venture Capital Fund
 

Understanding working procedures-The Venture capital cycle, Opportunity recognition, Key parties involved, value of opportunity, negotiation on terms,

harvest or exit investment. Initial screening, due diligence, risk return fit, Return on investment from cash flows, breakeven point

 

Unit-3
Teaching Hours:7
Company Valuation And Deal Making In Private Equity settings
 

Valuing companies-, Methods of valuation and its role throughout the venture capital process. Valuing companies with options: Real options. Difference in approach and evaluation process of PE, angel financer, Venture capitalist with Banks and financial institutions.                                                                                                                                               

Unit-4
Teaching Hours:5
Negotiation of funding: Legal Issues and Taxation
 

 

Negotiation and Structure of Investment -Intention, Security type, Liquidation preferences, Shareholder agreement, Share purchase agreement, Term sheet. Legal Issues and Taxation. Valuation: Multiples and scenarios

 

Unit-5
Teaching Hours:2
Investment and the economic frictions
 

Investment and the economic frictions                                                                2 Hours                

Exit Investment-Going public: Need for going public, IPO process, role of banker, regulation and cost. Selling the venture: Mergers and acquisitions, Buyback of shares. Secondary sale to other investors

Text Books And Reference Books:

Meyer, M. H., Crane, F.G., New Venture Creation: An Innovator’s Guide to Entrepreneurship, Sage Publications

Essential Reading / Recommended Reading

William A. S., How to Write a Great Business Plan, Boston: Harvard Business Review Press.

Evaluation Pattern

*

MBA443F - DERIVATIVES (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is offered to students of MBA (Finance) program. It provides comprehensive knowledge about the concepts underlying the functioning of the different types of Derivatives instruments and Derivatives markets. It also generates interest in students for them to consider this area for their career growth.

 

Learning Outcome

CO1: Make use of Derivatives instruments, including Forwards, Futures, Options and Swaps for effective risk management.

CO2: Evaluate the effectiveness of different hedging strategies using Forward, Futures and Options contracts.

CO3: Assess the effectiveness of different trading strategies using Call and Put Options, and Swaps.

CO4: Determine the prices of Call and Put Options using Binomial and Black-Scholes-Merton models.

CO5: Develop a tool that would help traders analyse the implications of their positions in different Derivatives instruments.

Unit-1
Teaching Hours:3
Derivatives ? An Introduction
 

Introduction, Risk management, Derivatives, Derivatives Products, Classification of Derivatives, Participants in Derivative Markets, Evolution of Derivatives, Functions of Derivatives Markets, Misuse and Criticism of Derivatives.

Unit-1
Teaching Hours:3
Derivatives ? An Introduction
 

Introduction, Risk management, Derivatives, Derivatives Products, Classification of Derivatives, Participants in Derivative Markets, Evolution of Derivatives, Functions of Derivatives Markets, Misuse and Criticism of Derivatives.

Unit-1
Teaching Hours:3
Derivatives ? An Introduction
 

Introduction, Risk management, Derivatives, Derivatives Products, Classification of Derivatives, Participants in Derivative Markets, Evolution of Derivatives, Functions of Derivatives Markets, Misuse and Criticism of Derivatives.

Unit-1
Teaching Hours:3
Derivatives ? An Introduction
 

Introduction, Risk management, Derivatives, Derivatives Products, Classification of Derivatives, Participants in Derivative Markets, Evolution of Derivatives, Functions of Derivatives Markets, Misuse and Criticism of Derivatives.

Unit-2
Teaching Hours:8
Forwards and Futures
 

Forward Contract, Settlement of Forward Contract, Futures Contract, Specifications of Futures Contract, Open Interest, Difference between Forward and Futures Contract, Pricing a Forward and Futures Contract.

Commodity Futures, Benefits of Commodity Futures, Pricing Commodities Futures, Hedging with Commodities Futures, Perfect and Imperfect Hedge, Basis & Basis Risk, Optimal Hedge Ratio.
Stock and Index Futures, Futures Contract on Indices and Individual Stocks, Features and Specifications of Stock and Index Futures, Pricing Stock and Index Futures, Application of Index Futures, Hedging through Index Futures.

Interest Rate Forwards And Futures, Forward Rate Agreement (FRA), Hedging with FRA, Speculation with FRA, Arbitrage with FRA, Eurodollar Futures.   

Unit-2
Teaching Hours:8
Forwards and Futures
 

Forward Contract, Settlement of Forward Contract, Futures Contract, Specifications of Futures Contract, Open Interest, Difference between Forward and Futures Contract, Pricing a Forward and Futures Contract.

Commodity Futures, Benefits of Commodity Futures, Pricing Commodities Futures, Hedging with Commodities Futures, Perfect and Imperfect Hedge, Basis & Basis Risk, Optimal Hedge Ratio.
Stock and Index Futures, Futures Contract on Indices and Individual Stocks, Features and Specifications of Stock and Index Futures, Pricing Stock and Index Futures, Application of Index Futures, Hedging through Index Futures.

Interest Rate Forwards And Futures, Forward Rate Agreement (FRA), Hedging with FRA, Speculation with FRA, Arbitrage with FRA, Eurodollar Futures.   

Unit-2
Teaching Hours:8
Forwards and Futures
 

Forward Contract, Settlement of Forward Contract, Futures Contract, Specifications of Futures Contract, Open Interest, Difference between Forward and Futures Contract, Pricing a Forward and Futures Contract.

Commodity Futures, Benefits of Commodity Futures, Pricing Commodities Futures, Hedging with Commodities Futures, Perfect and Imperfect Hedge, Basis & Basis Risk, Optimal Hedge Ratio.
Stock and Index Futures, Futures Contract on Indices and Individual Stocks, Features and Specifications of Stock and Index Futures, Pricing Stock and Index Futures, Application of Index Futures, Hedging through Index Futures.

Interest Rate Forwards And Futures, Forward Rate Agreement (FRA), Hedging with FRA, Speculation with FRA, Arbitrage with FRA, Eurodollar Futures.   

Unit-2
Teaching Hours:8
Forwards and Futures
 

Forward Contract, Settlement of Forward Contract, Futures Contract, Specifications of Futures Contract, Open Interest, Difference between Forward and Futures Contract, Pricing a Forward and Futures Contract.

Commodity Futures, Benefits of Commodity Futures, Pricing Commodities Futures, Hedging with Commodities Futures, Perfect and Imperfect Hedge, Basis & Basis Risk, Optimal Hedge Ratio.
Stock and Index Futures, Futures Contract on Indices and Individual Stocks, Features and Specifications of Stock and Index Futures, Pricing Stock and Index Futures, Application of Index Futures, Hedging through Index Futures.

Interest Rate Forwards And Futures, Forward Rate Agreement (FRA), Hedging with FRA, Speculation with FRA, Arbitrage with FRA, Eurodollar Futures.   

Unit-3
Teaching Hours:6
Swaps and Options
 

Interest Rate and Currency Swap, Features of Swap, Need for Swap Intermediary, Applications of Swaps, Rationale for Swaps - Comparative Advantage, Types of Interest Rate Swaps.

Options, Call Options, Put Options, Moneyness of Options, Types of Options, Understanding Options Quotations, Trading and Settlement of Options, Margins in Options, Differences between Options and Futures/ Forwards.

Unit-3
Teaching Hours:6
Swaps and Options
 

Interest Rate and Currency Swap, Features of Swap, Need for Swap Intermediary, Applications of Swaps, Rationale for Swaps - Comparative Advantage, Types of Interest Rate Swaps.

Options, Call Options, Put Options, Moneyness of Options, Types of Options, Understanding Options Quotations, Trading and Settlement of Options, Margins in Options, Differences between Options and Futures/ Forwards.

Unit-3
Teaching Hours:6
Swaps and Options
 

Interest Rate and Currency Swap, Features of Swap, Need for Swap Intermediary, Applications of Swaps, Rationale for Swaps - Comparative Advantage, Types of Interest Rate Swaps.

Options, Call Options, Put Options, Moneyness of Options, Types of Options, Understanding Options Quotations, Trading and Settlement of Options, Margins in Options, Differences between Options and Futures/ Forwards.

Unit-3
Teaching Hours:6
Swaps and Options
 

Interest Rate and Currency Swap, Features of Swap, Need for Swap Intermediary, Applications of Swaps, Rationale for Swaps - Comparative Advantage, Types of Interest Rate Swaps.

Options, Call Options, Put Options, Moneyness of Options, Types of Options, Understanding Options Quotations, Trading and Settlement of Options, Margins in Options, Differences between Options and Futures/ Forwards.

Unit-4
Teaching Hours:10
Options Pricing
 

Intrinsic Value and Time Value, Arbitrage based Relationship of Option Pricing, Put Call Parity.
Binomial Option Pricing Model, Applying Binomial Model, Factors Affecting Options Price, Black Scholes (BS) Options Pricing Model, Assumptions of BS Model, Interpreting the BS Model, Measuring Historical Volatility, Implied Volatility.

Hedging with Stock Options, Hedging with Index Options, Straddle, Strangle, Straps and Strips, Bull Spread, Bear Spread, Butterfly Spread, Factors Affecting the Spread.

Unit-4
Teaching Hours:10
Options Pricing
 

Intrinsic Value and Time Value, Arbitrage based Relationship of Option Pricing, Put Call Parity.
Binomial Option Pricing Model, Applying Binomial Model, Factors Affecting Options Price, Black Scholes (BS) Options Pricing Model, Assumptions of BS Model, Interpreting the BS Model, Measuring Historical Volatility, Implied Volatility.

Hedging with Stock Options, Hedging with Index Options, Straddle, Strangle, Straps and Strips, Bull Spread, Bear Spread, Butterfly Spread, Factors Affecting the Spread.

Unit-4
Teaching Hours:10
Options Pricing
 

Intrinsic Value and Time Value, Arbitrage based Relationship of Option Pricing, Put Call Parity.
Binomial Option Pricing Model, Applying Binomial Model, Factors Affecting Options Price, Black Scholes (BS) Options Pricing Model, Assumptions of BS Model, Interpreting the BS Model, Measuring Historical Volatility, Implied Volatility.

Hedging with Stock Options, Hedging with Index Options, Straddle, Strangle, Straps and Strips, Bull Spread, Bear Spread, Butterfly Spread, Factors Affecting the Spread.

Unit-4
Teaching Hours:10
Options Pricing
 

Intrinsic Value and Time Value, Arbitrage based Relationship of Option Pricing, Put Call Parity.
Binomial Option Pricing Model, Applying Binomial Model, Factors Affecting Options Price, Black Scholes (BS) Options Pricing Model, Assumptions of BS Model, Interpreting the BS Model, Measuring Historical Volatility, Implied Volatility.

Hedging with Stock Options, Hedging with Index Options, Straddle, Strangle, Straps and Strips, Bull Spread, Bear Spread, Butterfly Spread, Factors Affecting the Spread.

Unit-5
Teaching Hours:3
Credit Derivatives
 

Credit Derivatives, Types of Risk, Assessing Credit Risk - The Probability of Default, Credit Default Swaps

Unit-5
Teaching Hours:3
Credit Derivatives
 

Credit Derivatives, Types of Risk, Assessing Credit Risk - The Probability of Default, Credit Default Swaps

Unit-5
Teaching Hours:3
Credit Derivatives
 

Credit Derivatives, Types of Risk, Assessing Credit Risk - The Probability of Default, Credit Default Swaps

Unit-5
Teaching Hours:3
Credit Derivatives
 

Credit Derivatives, Types of Risk, Assessing Credit Risk - The Probability of Default, Credit Default Swaps

Text Books And Reference Books:

Core Text

1.       Options, Futures and Other Derivatives, John C. Hull and Sankarshan Basu, Pearson Education.

Essential Reading / Recommended Reading

Reference Books

1.       Derivatives: Principles and Practice, Sundaram and Das, McGraw Hill.

2.       Derivatives Markets, Robert McDonald, Boston: Addison-Wesley.

3.       Analysis of Derivatives for CFA Program, Don M Chance, AIMR.

4.       Futures and Options, Vohra and Bagri, Tata McGraw Hill.

5.       Derivatives Demystified, Andrew M. Chisholm, John Wiley and Sons.

Derivatives Markets, Valuation, and Risk Management, Robert E. Whaley, John Wiley and Sons.

Evaluation Pattern
As per the course plan

MBA443H - LABOUR LAW (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description 

The course is offered as a human resource specialisation subject in the fourth trimester. The course helps to understand the legal aspect of the Human resources in the organization in compliance angle. The course develops the awareness about the various acts and legal compliances required for smooth functioning of the organization which is essential for all HR managers and upcoming mangers of various organizations.

Course Objectives

• To identify the provisions of Provident fund act and Employee state insurance act.

• To apply Employee compensation and Payment of Gratuity act.

• To analyze Interstate migrant workers act, Trade Union acts.

• To verify statutory component of Building construction workers act and Maternity benefit act.

• To evaluate statutory components related to Sexual harassment (prohibition, redressal) and grievances act, 2013.  

Learning Outcome

CO1: Identify the provisions of Provident fund act and Employee state insurance act

CO2: Apply the concepts of Employee compensation and Payment gratuity act.

CO3: Analyze the various provisions of Trade Unions act and Inter state migrant workers act.

CO4: Verify the provisions of Building construction workers act andMaternity benefit act

CO5: Evaluate the statutory components related to Sexual harassment (prohibition) act, 2013.

Unit-1
Teaching Hours:8
The Employees Provident Funds and Miscellaneous
 

Provisions Act, 1952

Objectives, Definitions [ Authorized officer, Basic Wages, Contribution, Controlled industry, Employer, Employee, Exempted Employee, Recovery officer

Employee Provident Fund Schemes, 

Employees’ Pension Scheme: Establishment of Employees Pension Fund, Grant By central Government, Employees Deposit Linked Insurance Scheme, Framing and its functioning, circumstances under which employers contribution can be recovered, Attachment of properties, Penalties: Offences by companies

Unit-1
Teaching Hours:8
The Employee State Insurance Act, 1948
 

Objectives, Definitions [Benefit period, confinement, Contribution period, dependant, employment injury, Employee, Exempted Employee, Immediate employment, Disablement (partial and permanent, wages, exclusion of wages], Applicability of the act, Contribution and Contribution calculation, Registration of establishments, Benefits, Restrictions, Protection, Penalties

Unit-1
Teaching Hours:8
The Employees Provident Funds and Miscellaneous
 

Provisions Act, 1952

Objectives, Definitions [ Authorized officer, Basic Wages, Contribution, Controlled industry, Employer, Employee, Exempted Employee, Recovery officer

Employee Provident Fund Schemes, 

Employees’ Pension Scheme: Establishment of Employees Pension Fund, Grant By central Government, Employees Deposit Linked Insurance Scheme, Framing and its functioning, circumstances under which employers contribution can be recovered, Attachment of properties, Penalties: Offences by companies

Unit-1
Teaching Hours:8
The Employee State Insurance Act, 1948
 

Objectives, Definitions [Benefit period, confinement, Contribution period, dependant, employment injury, Employee, Exempted Employee, Immediate employment, Disablement (partial and permanent, wages, exclusion of wages], Applicability of the act, Contribution and Contribution calculation, Registration of establishments, Benefits, Restrictions, Protection, Penalties

Unit-1
Teaching Hours:8
The Employees Provident Funds and Miscellaneous
 

Provisions Act, 1952

Objectives, Definitions [ Authorized officer, Basic Wages, Contribution, Controlled industry, Employer, Employee, Exempted Employee, Recovery officer

Employee Provident Fund Schemes, 

Employees’ Pension Scheme: Establishment of Employees Pension Fund, Grant By central Government, Employees Deposit Linked Insurance Scheme, Framing and its functioning, circumstances under which employers contribution can be recovered, Attachment of properties, Penalties: Offences by companies

Unit-1
Teaching Hours:8
The Employee State Insurance Act, 1948
 

Objectives, Definitions [Benefit period, confinement, Contribution period, dependant, employment injury, Employee, Exempted Employee, Immediate employment, Disablement (partial and permanent, wages, exclusion of wages], Applicability of the act, Contribution and Contribution calculation, Registration of establishments, Benefits, Restrictions, Protection, Penalties

Unit-2
Teaching Hours:6
The Payment of Gratuity act, 1972
 

Scope of the act, Applicability of the act, Definitions [ Completed years of service, Employee, Wages, Retirement, Controlling authority, employer, employee, Superannuation, Family], Payment of gratuity on termination, forfeiture of gratuity, compulsory insurance and payment of gratuity, nomination, determination and recovery of gratuity, Penalties.

Unit-2
Teaching Hours:6
The Employees Compensation Act, 1923
 

Scope of the act, Definitions [Dependent, Employer, Disablement, Wages, Workman and Contract of Employment], Rules regarding employment [Personal injury by accident, Theory of notional extension], Occupational Diseases, Amount of compensation, Calculation of Compensation for [death, permanent total disablement, permanent partial disablement, temporary disablement], Compensation when due, distribution of compensation. 

Unit-2
Teaching Hours:6
The Payment of Gratuity act, 1972
 

Scope of the act, Applicability of the act, Definitions [ Completed years of service, Employee, Wages, Retirement, Controlling authority, employer, employee, Superannuation, Family], Payment of gratuity on termination, forfeiture of gratuity, compulsory insurance and payment of gratuity, nomination, determination and recovery of gratuity, Penalties.

Unit-2
Teaching Hours:6
The Employees Compensation Act, 1923
 

Scope of the act, Definitions [Dependent, Employer, Disablement, Wages, Workman and Contract of Employment], Rules regarding employment [Personal injury by accident, Theory of notional extension], Occupational Diseases, Amount of compensation, Calculation of Compensation for [death, permanent total disablement, permanent partial disablement, temporary disablement], Compensation when due, distribution of compensation. 

Unit-2
Teaching Hours:6
The Payment of Gratuity act, 1972
 

Scope of the act, Applicability of the act, Definitions [ Completed years of service, Employee, Wages, Retirement, Controlling authority, employer, employee, Superannuation, Family], Payment of gratuity on termination, forfeiture of gratuity, compulsory insurance and payment of gratuity, nomination, determination and recovery of gratuity, Penalties.

Unit-2
Teaching Hours:6
The Employees Compensation Act, 1923
 

Scope of the act, Definitions [Dependent, Employer, Disablement, Wages, Workman and Contract of Employment], Rules regarding employment [Personal injury by accident, Theory of notional extension], Occupational Diseases, Amount of compensation, Calculation of Compensation for [death, permanent total disablement, permanent partial disablement, temporary disablement], Compensation when due, distribution of compensation. 

Unit-3
Teaching Hours:6
The Inter-State Migrant Workmen (Regulation of employment and conditions of Service) Act, 1979
 

Definitions, Registration, Licensing of contractors, Revocation and suspension of licenses, Duties of contractors, Welfare activities, Responsibility of payment of wages, Duties of inspecting staff, Contraventions of provisions of the act and Penalties. 

Unit-3
Teaching Hours:6
The Trade Unions Act, 1926
 

Scope of the act, Definitions [ Trade Dispute, Trade Union], Agreements not affected by the act, Procedure for registration of Trade Unions, Cancellation of registration of trade union, Duties and Liabilities of a Trade Union, Amalgamation and Dissolution of a Trade Union, Penalties.

Unit-3
Teaching Hours:6
The Inter-State Migrant Workmen (Regulation of employment and conditions of Service) Act, 1979
 

Definitions, Registration, Licensing of contractors, Revocation and suspension of licenses, Duties of contractors, Welfare activities, Responsibility of payment of wages, Duties of inspecting staff, Contraventions of provisions of the act and Penalties. 

Unit-3
Teaching Hours:6
The Trade Unions Act, 1926
 

Scope of the act, Definitions [ Trade Dispute, Trade Union], Agreements not affected by the act, Procedure for registration of Trade Unions, Cancellation of registration of trade union, Duties and Liabilities of a Trade Union, Amalgamation and Dissolution of a Trade Union, Penalties.

Unit-3
Teaching Hours:6
The Inter-State Migrant Workmen (Regulation of employment and conditions of Service) Act, 1979
 

Definitions, Registration, Licensing of contractors, Revocation and suspension of licenses, Duties of contractors, Welfare activities, Responsibility of payment of wages, Duties of inspecting staff, Contraventions of provisions of the act and Penalties. 

Unit-3
Teaching Hours:6
The Trade Unions Act, 1926
 

Scope of the act, Definitions [ Trade Dispute, Trade Union], Agreements not affected by the act, Procedure for registration of Trade Unions, Cancellation of registration of trade union, Duties and Liabilities of a Trade Union, Amalgamation and Dissolution of a Trade Union, Penalties.

Unit-4
Teaching Hours:6
The Maternity benefit act, 1961
 

Establishment, Miscarriage, Wages], Prohibition of Employment, Right to Maternity Benefit, Payment of maternity benefit in certain cases, Dismissal during absence of pregnancy, Leave and nursing breaks, Penalties. Domestic Enquiry: Definition, Preliminary investigation, Rules of natural justice, procedure]

Unit-4
Teaching Hours:6
The Building and Other Construction Workers (Regulation of Employment and Conditions of Service) Act, 1996
 

Definitions, registration of establishments, Licensing of contractors, duties and obligations of contractors, Wages and welfare, Responsibility of inspecting staff, Penalties. 

Unit-4
Teaching Hours:6
The Maternity benefit act, 1961
 

Establishment, Miscarriage, Wages], Prohibition of Employment, Right to Maternity Benefit, Payment of maternity benefit in certain cases, Dismissal during absence of pregnancy, Leave and nursing breaks, Penalties. Domestic Enquiry: Definition, Preliminary investigation, Rules of natural justice, procedure]

Unit-4
Teaching Hours:6
The Building and Other Construction Workers (Regulation of Employment and Conditions of Service) Act, 1996
 

Definitions, registration of establishments, Licensing of contractors, duties and obligations of contractors, Wages and welfare, Responsibility of inspecting staff, Penalties. 

Unit-4
Teaching Hours:6
The Maternity benefit act, 1961
 

Establishment, Miscarriage, Wages], Prohibition of Employment, Right to Maternity Benefit, Payment of maternity benefit in certain cases, Dismissal during absence of pregnancy, Leave and nursing breaks, Penalties. Domestic Enquiry: Definition, Preliminary investigation, Rules of natural justice, procedure]

Unit-4
Teaching Hours:6
The Building and Other Construction Workers (Regulation of Employment and Conditions of Service) Act, 1996
 

Definitions, registration of establishments, Licensing of contractors, duties and obligations of contractors, Wages and welfare, Responsibility of inspecting staff, Penalties. 

Unit-5
Teaching Hours:4
The Sexual harassment of women at work place (Prevention, Prohibition and Redressal) Act, 2013
 

Definitions, Constitution of Internal Complaints Committee, Constitution of Local Complaints Committee, Complaint, Inquiry and complaint, Duties of Employer, Duties and powers of District Officer, Penalties and Provisions

Unit-5
Teaching Hours:4
The Sexual harassment of women at work place (Prevention, Prohibition and Redressal) Act, 2013
 

Definitions, Constitution of Internal Complaints Committee, Constitution of Local Complaints Committee, Complaint, Inquiry and complaint, Duties of Employer, Duties and powers of District Officer, Penalties and Provisions

Unit-5
Teaching Hours:4
The Sexual harassment of women at work place (Prevention, Prohibition and Redressal) Act, 2013
 

Definitions, Constitution of Internal Complaints Committee, Constitution of Local Complaints Committee, Complaint, Inquiry and complaint, Duties of Employer, Duties and powers of District Officer, Penalties and Provisions

Text Books And Reference Books:

P.K Padhi, Labour and Industrial Laws, 4th edition, April 2019, Published by PHI 

Essential Reading / Recommended Reading

Sinha, P. R. N., Sinha, I. B., & Shekhar, S. P. (2017). Industrial Relations, Trade Unions and Labour Legislation. Pearson Education India

New Labor and Industrial code - Taxxmans Editorial Board, 2023

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total

CIA1

Assignment

 

1

15

 15%

15

CIA2

Mid-term examination

 

1,2 and 3

25

25%

25

CIA 3

Interview

4th unit and 5th Unit

15

 15%

15

ETE

Written examination

Complete syllabus

50

30%

30

Class participation

 

 

10

 15%

15

Attendance

 

 

     

Total

 

 

 

 100%

100

MBA443L - OPERATIONS PLANNING AND CONTROL (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This paper is offered as a choice-based course for Lean Operations & Systems students in the Fourth Trimester. It develops an insight into the planning, manufacturing and control aspects of Operations. This paper prepares the students for careers in the areas of Planning, Manufacturing and control management. Students opting for this elective specialize in the various aspects of Planning and Control in both manufacturing and service oriented industries.

 

Learning Outcome

CLO1: Identify the concepts and the need for operations planning and control

CLO2: Interpret Production Plan, MPS, MRP and CRP

CLO3: Apply concepts hands-on with SAP modules (MM and PP)

CLO4: Examine Operation-scheduling and Controls in a Manufacturing Environment

CLO5: Examine the relevant trends and apply ethics in Operations Planning and Control

Unit-1
Teaching Hours:4
Operations Overview
 

The operations planning and control system –closed loop system, planning and control process, operations planning and control activities –Planning interfaces –Business planning, Sales and operations planning and Aggregate planning.

Unit-1
Teaching Hours:4
Operations Overview
 

The operations planning and control system –closed loop system, planning and control process, operations planning and control activities –Planning interfaces –Business planning, Sales and operations planning and Aggregate planning.

Unit-2
Teaching Hours:5
Planning methodology
 

Master Production Scheduling (MPS), Capacity Requirements Planning (CRP). Execution Interfaces – Material Requirements Planning (MRP)

Unit-2
Teaching Hours:5
Planning methodology
 

Master Production Scheduling (MPS), Capacity Requirements Planning (CRP). Execution Interfaces – Material Requirements Planning (MRP)

Unit-3
Teaching Hours:4
ERP Applications in Operations
 

Lab sessions on Materials Management (MM module) and Production Planning (PP Module) using SAP software.

Unit-3
Teaching Hours:4
ERP Applications in Operations
 

Lab sessions on Materials Management (MM module) and Production Planning (PP Module) using SAP software.

Unit-4
Teaching Hours:13
Process Selection, Operations Scheduling and Control
 

Process Selection-Manufacturing: Process Selection, Manufacturing Process Flow Design, Process Selection-Services: The Nature of Services, An Operational Classification of Service, Designing Service Organizations, Structuring the Service Encounter, Service-System Design Matrix, Service Blueprinting and Fail-Staffing.

Objectives of a schedule, Establishing a schedule, Production scheduling, operations scheduling and project scheduling, Managing operations scheduling 

Production Activity Control (PAC), Performances of production operation, accuracy of inventory records, performance reporting, evaluating cost of operations, audits and reporting. Controlling resources –integrating suppliers, controlling storage and movement of goods, quality control initiatives, Quality Management Process

Unit-4
Teaching Hours:13
Process Selection, Operations Scheduling and Control
 

Process Selection-Manufacturing: Process Selection, Manufacturing Process Flow Design, Process Selection-Services: The Nature of Services, An Operational Classification of Service, Designing Service Organizations, Structuring the Service Encounter, Service-System Design Matrix, Service Blueprinting and Fail-Staffing.

Objectives of a schedule, Establishing a schedule, Production scheduling, operations scheduling and project scheduling, Managing operations scheduling 

Production Activity Control (PAC), Performances of production operation, accuracy of inventory records, performance reporting, evaluating cost of operations, audits and reporting. Controlling resources –integrating suppliers, controlling storage and movement of goods, quality control initiatives, Quality Management Process

Unit-5
Teaching Hours:4
Current issues & Latest trends *
 

Ethical issues in Operations, Improvements in productivity and effectiveness in operations, latest trends and research works in operations.

Unit-5
Teaching Hours:4
Current issues & Latest trends *
 

Ethical issues in Operations, Improvements in productivity and effectiveness in operations, latest trends and research works in operations.

Text Books And Reference Books:

Arnold, J.R.T., & Chapman, S.N., & Clive, L. M. (2011). Introduction to materials management. New Delhi: Pearson.

Essential Reading / Recommended Reading

1. Starling, B. D. (2009). World class supply management. New Delhi: Tata McGraw Hill.

2. Chapman, S.N. (2008). The fundamentals of production planning & control. India: Pearson.

Evaluation Pattern

As per the course plan

MBA443M - MARKETING METRICS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:6
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Marketing Metrics is a marketing specialization course designed to develop students to use numbers in assessing marketing strategy. The course reviews the different measures used by marketers and other decision makers in corporations. It covers metrics for understanding value of brands, customer loyalty, profitability of customers and to measure the performance of marketing activities. This course examines the importance of managing marketing data in effective marketing decision making. It presents the role of marketing metrics within the organisation and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing objectives through strategic decision making.

This course attempts to provide students with an overview of tools and techniques that can be used to quantify the strategic value of marketing initiatives

Learning Outcome

CO1: Relate the importance of marketing metrics for organizations sustainability endeavours

CO2: Assess the market performance of a business unit for strategic decision making

CO3: Evaluate marketing investment decisions of a business unit across industries

CO4: Design pricing strategies for managing product portfolios of a business unit

CO5: Predict promotional profitability for a business organization

Unit-1
Teaching Hours:3
Introduction to Metrics
 

The alignment of business objectives, strategies and metrics; the potential gap between metrics and business outcomes, people, planet and profit, the importance of marketing metrics, measuring market effectiveness.

Unit-1
Teaching Hours:3
Introduction to Metrics
 

The alignment of business objectives, strategies and metrics; the potential gap between metrics and business outcomes, people, planet and profit, the importance of marketing metrics, measuring market effectiveness.

Unit-1
Teaching Hours:3
Introduction to Metrics
 

The alignment of business objectives, strategies and metrics; the potential gap between metrics and business outcomes, people, planet and profit, the importance of marketing metrics, measuring market effectiveness.

Unit-2
Teaching Hours:5
Share Metrics
 

Market share, relative market share, market concentration, market penetration, brand penetration, penetration share, share of requirements, Heavy usage index, market share decomposition, brand development index and category development index.

Unit-2
Teaching Hours:5
Share Metrics
 

Market share, relative market share, market concentration, market penetration, brand penetration, penetration share, share of requirements, Heavy usage index, market share decomposition, brand development index and category development index.

Unit-2
Teaching Hours:5
Share Metrics
 

Market share, relative market share, market concentration, market penetration, brand penetration, penetration share, share of requirements, Heavy usage index, market share decomposition, brand development index and category development index.

Unit-3
Teaching Hours:6
Margins and Profits
 

Variable and fixed costs, margins, mark-ups, contribution per unit, average price per unit, margin, breakeven sales level,unit,contribution margin, breakeven sales level, Target profit, rate of return on sales and breakeven on incremental investment.

Unit-3
Teaching Hours:6
Margins and Profits
 

Variable and fixed costs, margins, mark-ups, contribution per unit, average price per unit, margin, breakeven sales level,unit,contribution margin, breakeven sales level, Target profit, rate of return on sales and breakeven on incremental investment.

Unit-3
Teaching Hours:6
Margins and Profits
 

Variable and fixed costs, margins, mark-ups, contribution per unit, average price per unit, margin, breakeven sales level,unit,contribution margin, breakeven sales level, Target profit, rate of return on sales and breakeven on incremental investment.

Unit-4
Teaching Hours:8
Pricing, Product and Portfolio Management
 

Price premium, maximum reserve price and maximum willingness to buy, price elasticity, optimal price, Price discrimination, competitor reaction, elasticity and cross and residual price elasticity. Trial volume and trial rate, repeat volume and repeat rate, adjusted trial rate, cannibalization

Unit-4
Teaching Hours:8
Pricing, Product and Portfolio Management
 

Price premium, maximum reserve price and maximum willingness to buy, price elasticity, optimal price, Price discrimination, competitor reaction, elasticity and cross and residual price elasticity. Trial volume and trial rate, repeat volume and repeat rate, adjusted trial rate, cannibalization

Unit-4
Teaching Hours:8
Pricing, Product and Portfolio Management
 

Price premium, maximum reserve price and maximum willingness to buy, price elasticity, optimal price, Price discrimination, competitor reaction, elasticity and cross and residual price elasticity. Trial volume and trial rate, repeat volume and repeat rate, adjusted trial rate, cannibalization

Unit-5
Teaching Hours:8
Sales force Management and Promotion Profitability
 

Sales funnel, sales pipeline, lead, closure rate, sales forecasting, workload, sales force effectiveness.

Cost per click, cost per order, and cost per customer acquired, bounce rate, abandonment rate. Baseline sales, incremental sales, Promotional lift, return on marketing investment, coupon redemption, pass-through, gross rating points, impression, Customer lifetime value, retention rate, attrition rate& churn rate.

Cost per thousand impressions, reach, frequency, share of voice, page views, visitors, Click-through rates.

Unit-5
Teaching Hours:8
Sales force Management and Promotion Profitability
 

Sales funnel, sales pipeline, lead, closure rate, sales forecasting, workload, sales force effectiveness.

Cost per click, cost per order, and cost per customer acquired, bounce rate, abandonment rate. Baseline sales, incremental sales, Promotional lift, return on marketing investment, coupon redemption, pass-through, gross rating points, impression, Customer lifetime value, retention rate, attrition rate& churn rate.

Cost per thousand impressions, reach, frequency, share of voice, page views, visitors, Click-through rates.

Unit-5
Teaching Hours:8
Sales force Management and Promotion Profitability
 

Sales funnel, sales pipeline, lead, closure rate, sales forecasting, workload, sales force effectiveness.

Cost per click, cost per order, and cost per customer acquired, bounce rate, abandonment rate. Baseline sales, incremental sales, Promotional lift, return on marketing investment, coupon redemption, pass-through, gross rating points, impression, Customer lifetime value, retention rate, attrition rate& churn rate.

Cost per thousand impressions, reach, frequency, share of voice, page views, visitors, Click-through rates.

Text Books And Reference Books:

Bendle, N.T., Farris, P.W., Pfeifer, P.E., and Reibstein, D.J. (2020) Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance (Fourth Edition). Upper Saddle River, New Jersey: Pearson

Essential Reading / Recommended Reading

Winston, W.L. (2014). Marketing Analytics: Data-driven Techniques with Microsoft Excel (First Edition). Indianapolis, Indiana: John Wiley & Sons.

Michael V. Marn, Eric V. Roegner, Craig C. Zawada (2004). The Price Advantage. Wiley Publication. E-BOOK.

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total

CIA1

Awareness, Attitudes and Usage Analysis (AAU): Metrics of Hierarchy of Effects model.

1,2

20

75%

15

CIA2

Written Mid Term Exam

1,2&3

25

100%

25

CIA3

A Report on brand valuation methods

4&5

20

75%

15

ETE

Written Exam

1,2,3,4&5

50

60%

30

 

Class Participation

 

15

100%

15

Total Marks

100

MBA444F - COST ANALYSIS AND MANAGEMENT CONTROL SYSTEM (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: The focus of this course is on the usage of cost information of an enterprise for analysis and decision making. While the Financial accounting system provides information, this course helps in developing the analytical ability of the student by using various Management accounting methods and techniques. In addition, the student gets to learn about the various Management control aspects that would be required for a manager.

Learning Outcome

CLO1: Distinguish costs and costing methods based on diverse setting of a business organisation

CLO2: Compute product cost under volume based and activity-based costing system.

CLO3: Evaluate business decision making scenarios with CVP analysis.

CLO4: Appraise business decision making situation using relevant cost analysis

CLO5: Create control system through budgets and responsibility centers.

Unit-1
Teaching Hours:6
*
 

Cost, Cost centers, Cost Unit, Method of costing, Techniques of costing, Classification of cost- fixed and variable, Allocation, Apportionment & Absorption, Apportionment of costs to service cost centers, Pre-determined overhead rates.  Job costing, Process Costing, WIP (Equivalent Production), Normal & abnormal losses, Internal process profits, Joints & by-product costing.

   

Unit-1
Teaching Hours:6
*
 

Cost, Cost centers, Cost Unit, Method of costing, Techniques of costing, Classification of cost- fixed and variable, Allocation, Apportionment & Absorption, Apportionment of costs to service cost centers, Pre-determined overhead rates.  Job costing, Process Costing, WIP (Equivalent Production), Normal & abnormal losses, Internal process profits, Joints & by-product costing.

   

Unit-1
Teaching Hours:6
*
 

Cost, Cost centers, Cost Unit, Method of costing, Techniques of costing, Classification of cost- fixed and variable, Allocation, Apportionment & Absorption, Apportionment of costs to service cost centers, Pre-determined overhead rates.  Job costing, Process Costing, WIP (Equivalent Production), Normal & abnormal losses, Internal process profits, Joints & by-product costing.

   

Unit-2
Teaching Hours:6
*
 

Common cost behavior patterns- cost estimation method – Breakeven analysis– contribution margin and what if analysis- multi product analysis -Assumptions in CVP analysis- Variable costing and Full costing- benefits of variable costing for internal reporting purpose- Incremental analysis- make or buy decisions-dropping a product line- qualitative considerations in decision making including ethical dimensions

Unit-2
Teaching Hours:6
*
 

Common cost behavior patterns- cost estimation method – Breakeven analysis– contribution margin and what if analysis- multi product analysis -Assumptions in CVP analysis- Variable costing and Full costing- benefits of variable costing for internal reporting purpose- Incremental analysis- make or buy decisions-dropping a product line- qualitative considerations in decision making including ethical dimensions

Unit-2
Teaching Hours:6
*
 

Common cost behavior patterns- cost estimation method – Breakeven analysis– contribution margin and what if analysis- multi product analysis -Assumptions in CVP analysis- Variable costing and Full costing- benefits of variable costing for internal reporting purpose- Incremental analysis- make or buy decisions-dropping a product line- qualitative considerations in decision making including ethical dimensions

Unit-3
Teaching Hours:9
*
 

Process of cost allocation- traditional product costing systems - problems with cost allocation- activity based costing- Activity based management as a tool to improve efficiency.     

Unit-3
Teaching Hours:9
*
 

Process of cost allocation- traditional product costing systems - problems with cost allocation- activity based costing- Activity based management as a tool to improve efficiency.     

Unit-3
Teaching Hours:9
*
 

Process of cost allocation- traditional product costing systems - problems with cost allocation- activity based costing- Activity based management as a tool to improve efficiency.     

Unit-4
Teaching Hours:6
*
 

Budgetary Planning and Performance Analysis: Uses of budgets in planning and control (Self Learning area) - developing the budget- The master budget- budgeted balance sheet- static and flexible budgets - standard costs and budgets- development of standard costs- variance analysis. 

Unit-4
Teaching Hours:6
*
 

Budgetary Planning and Performance Analysis: Uses of budgets in planning and control (Self Learning area) - developing the budget- The master budget- budgeted balance sheet- static and flexible budgets - standard costs and budgets- development of standard costs- variance analysis. 

Unit-4
Teaching Hours:6
*
 

Budgetary Planning and Performance Analysis: Uses of budgets in planning and control (Self Learning area) - developing the budget- The master budget- budgeted balance sheet- static and flexible budgets - standard costs and budgets- development of standard costs- variance analysis. 

Unit-5
Teaching Hours:3
*
 

Performance evaluation - Revenue centers, Cost centers, Profit center and investment center – Transfer Pricing. 

 

Balanced score card and performance evaluation including Governance adherence - Target costing- Life cycle costing- Total cost of ownership.

Unit-5
Teaching Hours:3
*
 

Performance evaluation - Revenue centers, Cost centers, Profit center and investment center – Transfer Pricing. 

 

Balanced score card and performance evaluation including Governance adherence - Target costing- Life cycle costing- Total cost of ownership.

Unit-5
Teaching Hours:3
*
 

Performance evaluation - Revenue centers, Cost centers, Profit center and investment center – Transfer Pricing. 

 

Balanced score card and performance evaluation including Governance adherence - Target costing- Life cycle costing- Total cost of ownership.

Text Books And Reference Books:
  1. Managerial Accounting - Creating Value in a Global Business Environment, Hilton & Platt, 9th ed. McGraw Hill 
Essential Reading / Recommended Reading

Managerial Accounting - James Jiambalvo 5th ed. Wiley 

2.Accounting - Text and Cases, Anthony, Hawkings, Merchant 13th ed. McGraw Hill

·  Cost Accounting - A Managerial Emphasis, Horngren, Datar, Rajan 15th ed. Pearson

Evaluation Pattern

*

MBA444L - INFORMATION TECHNOLOGY SERVICES MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is offered as a choice-based three-credit course for Students of LOS specialization. The course describes an approach to management of IT Services. It brings together in a Lifecycle based process approach, all the various activities that need to be performed by the IT Function of an organization for effective and efficient provisioning of IT Services to its users and customers. The course introduces JIRA tool for performing different IT service management activities. The course is aimed to provide practical knowledge and hands on working experience in service management tools. The course is practical based and also explores frameworks for sustainability in IT Service Management domain through Green IT and Lean IT concepts. 

Course Objectives:

At the end of the course, students should be able:

1.To relate the concepts of ITSM and ITIL frameworks to a business context

2.To inspect the relevance of Service Strategy and Service Design in business process

3.To study the relevance of Service Transition, Service Operation and Continual Service Improvement in business process

4.To describe the concept of ITIL V4 and integration with other technologies

5.To appraise emerging trends in ITSM and extended role of ITSM

 

Learning Outcome

CLO-1: To apply the concept of ITSM and ITIL frameworks to a business context

CLO-2: To examine the relevance of Service Design in business process and practical ways to address it.

CLO-3: To examine the practical approach for IT Change , Asset and Configuration Management

CLO-4: To resolve issues in issues in incident , problem and access management

CLO-5: To evaluate emerging trends in ITSM and extended role of ITSM

Unit-1
Teaching Hours:5
Introduction
 

Concept of IT Service. Service Management as a practice for IT Services - Various frameworks and standards- ITIL Framework - 4 Ps for IT Service Management. Value creation through IT Services 

Service Strategy and Service Design- Key Service Strategy Processes – Demand, Financial, Business Relationship Management.  Key Service Design Processes

 

Unit-1
Teaching Hours:5
Introduction
 

Concept of IT Service. Service Management as a practice for IT Services - Various frameworks and standards- ITIL Framework - 4 Ps for IT Service Management. Value creation through IT Services 

Service Strategy and Service Design- Key Service Strategy Processes – Demand, Financial, Business Relationship Management.  Key Service Design Processes

 

Unit-2
Teaching Hours:7
Service Design Management
 

Availability, Capacity, Information Security, IT Service Continuity Management

Unit-2
Teaching Hours:7
Service Design Management
 

Availability, Capacity, Information Security, IT Service Continuity Management

Unit-3
Teaching Hours:8
Service Transition Management
 

Key Service Transition Processes – Change Management – Service Asset Management – Configuration Management – Release and Deployment Management

Unit-3
Teaching Hours:8
Service Transition Management
 

Key Service Transition Processes – Change Management – Service Asset Management – Configuration Management – Release and Deployment Management

Unit-4
Teaching Hours:7
Service Operations Management
 

Request Fulfillment – Incident – Problem – Access Management

Unit-4
Teaching Hours:7
Service Operations Management
 

Request Fulfillment – Incident – Problem – Access Management

Unit-5
Teaching Hours:3
Tools, Technology & Trends
 

Latest trends and developments in IT Service Management. Ethics issues in IT Service Management. Lean IT Service Management. Role of IT Service Management in Green IT

Unit-5
Teaching Hours:3
Tools, Technology & Trends
 

Latest trends and developments in IT Service Management. Ethics issues in IT Service Management. Lean IT Service Management. Role of IT Service Management in Green IT

Text Books And Reference Books:

·        Orand, B., Villareal, J. (2013). Foundations of IT Service Management with ITIL

·        AXELOS, (2019). ITIL Foundation, ITIL 4 Edition. TSO

·        Jira 8 Essentials: Effective project tracking and issue management with enhanced Jira 8.21 and Data Center features, 6th Edition by Patrick li

  • Jira Core 8 Basics: A Beginner Guide for Novice Jira Administrators by Rynder Roy Klomp   
Essential Reading / Recommended Reading

*

Evaluation Pattern

As per the courseplan

MBA444M - STRATEGIC MARKETING MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: The course is designed to provide students, knowledge about market-driven and market driving strategies for the success of a firm. The focus is on understanding the role of strategic decision making in marketing across different areas from segmenting, product decisions, pricing, distribution, ethical practices to name a few of them. Students would have the opportunity to practice creative problem solving and decision-making through case studies finally leading to design and development of market-driving strategies.

Course Objectives: This course attempts to provide students, knowledge about market-driven and market driving strategies for the success of a firm.

Learning Outcome

CLO1: Apply strategic thinking in marketing functions

CLO2: Analyze marketing functions to solve strategic problems

CLO3: Contrast traditional marketing practices with contemporary marketing practices which are value-driven and future-ready

CLO4: Evaluate specific marketing decisions on cross-functional relevance and innovation

CLO5: Appraise a comprehensive strategic marketing plan

Unit-1
Teaching Hours:6
Foundations of Strategic Marketing Management
 

Defining the organization’s business, mission, and goals; Identifying organizational growth opportunities; Formulating product-market strategies; Budgeting marketing, financial and production resources; Developing reformulation and recovery strategy

Unit-1
Teaching Hours:6
Foundations of Strategic Marketing Management
 

Defining the organization’s business, mission, and goals; Identifying organizational growth opportunities; Formulating product-market strategies; Budgeting marketing, financial and production resources; Developing reformulation and recovery strategy

Unit-1
Teaching Hours:6
Foundations of Strategic Marketing Management
 

Defining the organization’s business, mission, and goals; Identifying organizational growth opportunities; Formulating product-market strategies; Budgeting marketing, financial and production resources; Developing reformulation and recovery strategy

Unit-2
Teaching Hours:6
Strategic segmentation and opportunity analysis
 

Opportunity analysis – Opportunity identification; Opportunity-organization matching; Opportunity evaluation; Strategic segmentation and variables; Market sales potential and profitability

Unit-2
Teaching Hours:6
Strategic segmentation and opportunity analysis
 

Opportunity analysis – Opportunity identification; Opportunity-organization matching; Opportunity evaluation; Strategic segmentation and variables; Market sales potential and profitability

Unit-2
Teaching Hours:6
Strategic segmentation and opportunity analysis
 

Opportunity analysis – Opportunity identification; Opportunity-organization matching; Opportunity evaluation; Strategic segmentation and variables; Market sales potential and profitability

Unit-3
Teaching Hours:6
Product and service Strategy and Strategic Branding
 

Offering portfolio; Modifying offering mix and rationalization; Life cycle concept; Brand equity and strategic brand management process; Analyzing competitive landscape

Unit-3
Teaching Hours:6
Product and service Strategy and Strategic Branding
 

Offering portfolio; Modifying offering mix and rationalization; Life cycle concept; Brand equity and strategic brand management process; Analyzing competitive landscape

Unit-3
Teaching Hours:6
Product and service Strategy and Strategic Branding
 

Offering portfolio; Modifying offering mix and rationalization; Life cycle concept; Brand equity and strategic brand management process; Analyzing competitive landscape

Unit-4
Teaching Hours:6
Channel strategy and Management
 

Channel selection decision; Capitalizing on internet driven growing distribution channels; Dual distribution and multi-channel marketing; Satisfying intermediary requirement and trade relations; Qualitative and quantitative assessment of modifying channel decisions

Unit-4
Teaching Hours:6
Channel strategy and Management
 

Channel selection decision; Capitalizing on internet driven growing distribution channels; Dual distribution and multi-channel marketing; Satisfying intermediary requirement and trade relations; Qualitative and quantitative assessment of modifying channel decisions

Unit-4
Teaching Hours:6
Channel strategy and Management
 

Channel selection decision; Capitalizing on internet driven growing distribution channels; Dual distribution and multi-channel marketing; Satisfying intermediary requirement and trade relations; Qualitative and quantitative assessment of modifying channel decisions

Unit-5
Teaching Hours:6
Pricing strategy and Management
 

Pricing considerations; Product line pricing; New offering pricing strategy; Pricing and competitive interaction

Unit-5
Teaching Hours:6
Pricing strategy and Management
 

Pricing considerations; Product line pricing; New offering pricing strategy; Pricing and competitive interaction

Unit-5
Teaching Hours:6
Pricing strategy and Management
 

Pricing considerations; Product line pricing; New offering pricing strategy; Pricing and competitive interaction

Text Books And Reference Books:

Kumar, N. (2004). Marketing as Strategy. Massachusetts: Harvard Business School Publishing

Essential Reading / Recommended Reading

Kerin, R. A., and Peterson, R. A., (2011).Strategic Marketing Problems; Cases and Comments, 12th Ed, Dorling Kindersley

Anderson H. C. and Vincze W. J. (2004), Strategic Marketing Management 2nd Ed, Boston: Houghton Mifflin Company

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total

CIA1

Assignment: 3Vs

1,2

10

100%

10

Case Contribution

 

10

100%

10

CIA2

Mid-term Examination: Case Study Based

1,2,3

50

50%

25

CIA3

Assignment: Strategic Marketing Report

1,2,3,4,5

10

100%

10

Case Contribution

 

10

100%

10

ETE

End Term Examination

3,4,5

50

60%

30

Attendance

 

 

5

100%

5

Total

 

 

 

 

100

 

MBA445M - GLOBAL MARKETING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a MBA Marketing specialization core paper offered in the fifth trimester. Students will learn the scope and challenges of global marketing, the dynamic environment of global trade, the culture, political, legal, and business systems of global markets, global market opportunities, and finally, how to develop global marketing strategies.

Course Objectives:

On having completed this course student should be able to:

1. To show the trends, unique characters and challenges faced by global organizations.

2. To build knowledge in the area of market entry, expansion and the use of information technology.

3. To classify marketing mix elements.

4. To determine need and implication of digital revolution and its effect on global e-commerce.

5. To appraise the use of strategy and ethics in international marketing context.

Learning Outcome

CO1: Illustrate the unique nature of global marketing environment and different challenges and opportunity it offers.

CO2: Develop skills in estimating market entry and STP strategy.

CO3: Discover global marketing mix characters and application.

CO4: Determine the effect of digital revolution on global marketing.

CO5: Recommend the use of appropriate strategies, leadership styles and ethical practice in the global marketing context.

Unit-1
Teaching Hours:6
The Global Marketing Environment
 

Objectives, Scope, Importance, Challenges faced by Global Organizations

Forces affecting global integration and international marketing

Global Economic, Socio-Cultural, Political, Legal and Regulatory Environment

The International Trade Environment

Unit-1
Teaching Hours:6
The Global Marketing Environment
 

Objectives, Scope, Importance, Challenges faced by Global Organizations

Forces affecting global integration and international marketing

Global Economic, Socio-Cultural, Political, Legal and Regulatory Environment

The International Trade Environment

Unit-2
Teaching Hours:6
Unit II: Understanding culture
 

Society, Culture and Global consumer culture

High and low context culture

Hofstede’s cultural typology

The EPRG model

Diffusion theory

Importance of cultural differences in Global business

Unit-2
Teaching Hours:6
Unit II: Understanding culture
 

Society, Culture and Global consumer culture

High and low context culture

Hofstede’s cultural typology

The EPRG model

Diffusion theory

Importance of cultural differences in Global business

Unit-3
Teaching Hours:6
Information technology and Import-Export
 

Use of Information Technology and Systems in Global Marketing

Global Market Segmentation, Targeting and Positioning Strategy

Market Entry and Expansion Strategies

Import Export and Sourcing

Unit-3
Teaching Hours:6
Information technology and Import-Export
 

Use of Information Technology and Systems in Global Marketing

Global Market Segmentation, Targeting and Positioning Strategy

Market Entry and Expansion Strategies

Import Export and Sourcing

Unit-4
Teaching Hours:6
Global negotiation and communication skills
 

Global Marketing Communications decisions

Cross-cultural communication styles, key stages of a negotiation

Strategies for successful Global business negotiations

Skills required to be a good negotiator and complete a successful negotiation

Unit-4
Teaching Hours:6
Global negotiation and communication skills
 

Global Marketing Communications decisions

Cross-cultural communication styles, key stages of a negotiation

Strategies for successful Global business negotiations

Skills required to be a good negotiator and complete a successful negotiation

Unit-5
Teaching Hours:6
Strategy, Leadership and Ethics in Global Marketing
 

Global Competition and National Competitive Advantage

Leadership and Organization for Global Marketing

Ethics, Corporate Social Responsibility and Social Responsiveness in the context of Global Marketing

Unit-5
Teaching Hours:6
Strategy, Leadership and Ethics in Global Marketing
 

Global Competition and National Competitive Advantage

Leadership and Organization for Global Marketing

Ethics, Corporate Social Responsibility and Social Responsiveness in the context of Global Marketing

Text Books And Reference Books:

Keegan, W. J. (2017). Global marketing management. Pearson Publication.

 

Essential Reading / Recommended Reading

Alon, I., Jaffe, E., Prange, C., & Vianelli, D. (2020). Global marketing. Routledge.

P R., R. Bruce Money Fred Meyer, M C., & Graham, J. L. (2020). International marketing (18th ed.).McGraw-Hill Education.

Evaluation Pattern

As per the course plan

MBA461F - INTERNATIONAL FINANCIAL MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course tries to familiarize students with the concepts, theories and frameworks of international financial management of firms with practical examples. The course discusses the various risks involved in managing international finance and risk management mechanisms adopted by firms. Ultimately the course prepares students in understanding the recent happenings in the arena of international financial management.

Learning Outcome

CO1: Identify the implications of foreign currency exposures to multinational companies.

CO2: Apply the relevant theories and concepts of foreign currency.

CO3: Measure accounting and economic exposures of companies having international trade.

CO4: Assess the impact of foreign exchange on corporate decision making.

CO5: Examine the different credit facilities from financial institutions for export-import traders.

Unit-1
Teaching Hours:9
Introduction to International Financial Management
 

The environment –– International Monetary System - balance of payments - determination of exchange rates – Purchase Power Parity and Interest Rate Parity – International Fisher Effect. Functions of – participants and regulators -central banks and their role in forex markets- managing foreign exchange reserves-an outline of FEMA and foreign exchange regulations in India.

Unit-1
Teaching Hours:9
Introduction to International Financial Management
 

The environment –– International Monetary System - balance of payments - determination of exchange rates – Purchase Power Parity and Interest Rate Parity – International Fisher Effect. Functions of – participants and regulators -central banks and their role in forex markets- managing foreign exchange reserves-an outline of FEMA and foreign exchange regulations in India.

Unit-1
Teaching Hours:9
Introduction to International Financial Management
 

The environment –– International Monetary System - balance of payments - determination of exchange rates – Purchase Power Parity and Interest Rate Parity – International Fisher Effect. Functions of – participants and regulators -central banks and their role in forex markets- managing foreign exchange reserves-an outline of FEMA and foreign exchange regulations in India.

Unit-2
Teaching Hours:9
Foreign Exchange Risk Management
 

The nature of international risk exposure - measuring and managing translation, transaction, economic and operating exposure – Forex risk management through Currency derivates -Forwards, Futures, Swaps and Options.   

Unit-2
Teaching Hours:9
Foreign Exchange Risk Management
 

The nature of international risk exposure - measuring and managing translation, transaction, economic and operating exposure – Forex risk management through Currency derivates -Forwards, Futures, Swaps and Options.   

Unit-2
Teaching Hours:9
Foreign Exchange Risk Management
 

The nature of international risk exposure - measuring and managing translation, transaction, economic and operating exposure – Forex risk management through Currency derivates -Forwards, Futures, Swaps and Options.   

Unit-3
Teaching Hours:6
Managing Multinational Operations
 

Foreign trade - inter-company fund flow - multinational working capital management -multinational capital budgeting – international project appraisal - financing global firms – global cost of capital and financial structure – equity and debt financing through global markets - multinational taxation

 

Unit-3
Teaching Hours:6
Managing Multinational Operations
 

Foreign trade - inter-company fund flow - multinational working capital management -multinational capital budgeting – international project appraisal - financing global firms – global cost of capital and financial structure – equity and debt financing through global markets - multinational taxation

 

Unit-3
Teaching Hours:6
Managing Multinational Operations
 

Foreign trade - inter-company fund flow - multinational working capital management -multinational capital budgeting – international project appraisal - financing global firms – global cost of capital and financial structure – equity and debt financing through global markets - multinational taxation

 

Unit-4
Teaching Hours:3
Trade Finance
 

Financing of foreign trade-by banks and institutional finance for exports and imports – letter of credit-types- foreign trade contracts - terms and documentation. 

                           

Unit-4
Teaching Hours:3
Trade Finance
 

Financing of foreign trade-by banks and institutional finance for exports and imports – letter of credit-types- foreign trade contracts - terms and documentation. 

                           

Unit-4
Teaching Hours:3
Trade Finance
 

Financing of foreign trade-by banks and institutional finance for exports and imports – letter of credit-types- foreign trade contracts - terms and documentation. 

                           

Unit-5
Teaching Hours:3
Foreign Investments
 

Corporate strategy – international portfolio diversification - foreign direct investment - political risk and country risk analysis.

Unit-5
Teaching Hours:3
Foreign Investments
 

Corporate strategy – international portfolio diversification - foreign direct investment - political risk and country risk analysis.

Unit-5
Teaching Hours:3
Foreign Investments
 

Corporate strategy – international portfolio diversification - foreign direct investment - political risk and country risk analysis.

Text Books And Reference Books:
  1. Cheol S. Eun & Bruce G. Resnick (2015), International Financial Management (7th Ed.), McGraw Hill Education
  2. Vij Madhu (2006). International Financial Management, Excel Books
Essential Reading / Recommended Reading
  1. Shapiro, A. C., & Hanouna, P. (2019). Multinational financial management. Wiley.
  2. Eiteman, D. K., Stonehill, A. I., & Moffett, M. H. (1989). Multinational business finance. Pearson Education India.
  3. Apte, P. G. (2010). International financial management. McGraw-Hill Education.
  4. Sharan, V. (2012). International financial management. PHI Learning Pvt. Ltd.
  5. Apte, P. G. (2000). Global Business Finance. McGraw-hill.

 

Evaluation Pattern

Component

Description

Units

Weightage

TotalMarks

CIA1 (A)

Analysis of Forex risk exposure of a Company (group)

I

5%

5

CIA1 (B)

Written exam

I, II

20%

20

CIA 3 (A)

MockG8/G10/G20Roleplay(group)

I

10%

10

CIA 3(B)

Critical Analysis of IFM News(individual)

II, III,V

10%

10

CIA 3 (C)

Case Analysis with class participation(individual)

II,III,IV

10%

10

ESE

Closed book exam

(individual)

All units

30%

30

Class Participation

CP

-

 10%

15

 

Attendance

All units

   

 

Total

 

100%

100

MBA461L - DIGITAL TRANSFORMATION TECHNOLOGIES (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  This course is offered as a three-credit generic elective for students of all specializations. The course provides foundational knowledge of key emerging technologies used for the digital transformation of enterprises.

Course Objectives:

At the end of the course, students should be able:

1.       To study the concepts of Industry 4.0 & Services 4.0 and their impact on business

2.       To appraise the application of Artificial Intelligence, cognitive computing & extended reality in a business environment

3.       To evaluate the application of IoT and cybersecurity for solving

               business problems and the and RPA

4.       To describe the use of Blockchain design principles in a business context

To assess the emerging disruptive technologies in a business context

Learning Outcome

CLO1: Examine the concepts of Industry 4.0 & Services 4.0 and their impact on business

CLO2: Evaluate the application of Artificial Intelligence, cognitive computing & extended reality in a business environment

CLO3: Appraise the application of IoT and cybersecurity for solving business problems and the use of RPA

CLO4: Explain the use of Blockchain design principles in a business context

CLO5: Evaluate emerging disruptive technologies in a business context

Unit-1
Teaching Hours:6
Introduction and Overview
 

Introduction to Digitize, Digitalize, and Digital Transformation. Importance, need for digital transformation, and why it matters; Industry 4.0 and Service 4.0; Indian and global initiatives in embracing Digital Transformation; Spotting Digital Threats and Opportunities. Innovator’s dilemma, The 5 Principles of Disruptive Innovation for Business Success, Gartner Hype Cycle

Unit-1
Teaching Hours:6
Introduction and Overview
 

Introduction to Digitize, Digitalize, and Digital Transformation. Importance, need for digital transformation, and why it matters; Industry 4.0 and Service 4.0; Indian and global initiatives in embracing Digital Transformation; Spotting Digital Threats and Opportunities. Innovator’s dilemma, The 5 Principles of Disruptive Innovation for Business Success, Gartner Hype Cycle

Unit-2
Teaching Hours:6
Artificial Intelligence, Cognitive Computing and Extended Reality
 

Review of Artificial Intelligence, Machine Learning, Artificial Neural Networks, Democratized AI and Cognitive Computing. Affective Computing and Emotional AI; Understanding Computer Vision and Conversational Platforms; Basics of Virtual Reality, Mixed Reality, Immersive Reality; Experiencing Augmented Reality.

Unit-2
Teaching Hours:6
Artificial Intelligence, Cognitive Computing and Extended Reality
 

Review of Artificial Intelligence, Machine Learning, Artificial Neural Networks, Democratized AI and Cognitive Computing. Affective Computing and Emotional AI; Understanding Computer Vision and Conversational Platforms; Basics of Virtual Reality, Mixed Reality, Immersive Reality; Experiencing Augmented Reality.

Unit-3
Teaching Hours:9
Internet of Things Robotics and Wearables and RPA
 

IoT Background and Trends, Elements of IoT And Its Ecosystem. Understanding IoT Business Value Proposition. IoT Project Steps, Adopting IoT into an organization. IoT Security Essentials. Standards and Frameworks for IoT. Cyber-Physical Systems;

Industrial Autonomous Robots, Consumer Robots & Assistants. Drones, Autonomous Vehicles, and AGV. Current & Emerging types of Wearable Technologies. Design Services Around Wearable Devices. Key Wearable Services Design Concepts. Processing Framework for Wearable Technology. Storytelling for Introducing New Wearables;

Review and hands-on on Robotic Process Automation (on any open-source tool)

Unit-3
Teaching Hours:9
Internet of Things Robotics and Wearables and RPA
 

IoT Background and Trends, Elements of IoT And Its Ecosystem. Understanding IoT Business Value Proposition. IoT Project Steps, Adopting IoT into an organization. IoT Security Essentials. Standards and Frameworks for IoT. Cyber-Physical Systems;

Industrial Autonomous Robots, Consumer Robots & Assistants. Drones, Autonomous Vehicles, and AGV. Current & Emerging types of Wearable Technologies. Design Services Around Wearable Devices. Key Wearable Services Design Concepts. Processing Framework for Wearable Technology. Storytelling for Introducing New Wearables;

Review and hands-on on Robotic Process Automation (on any open-source tool)

Unit-4
Teaching Hours:4
Blockchain
 

Understanding components of Blockchain – Hashing, Encryption, Distributed Ledger; The Trust Protocol, Design Principles of the Blockchain Economy; New Business Models using Blockchain, Implementation Challenges. Regulations and Frameworks.

Unit-4
Teaching Hours:4
Blockchain
 

Understanding components of Blockchain – Hashing, Encryption, Distributed Ledger; The Trust Protocol, Design Principles of the Blockchain Economy; New Business Models using Blockchain, Implementation Challenges. Regulations and Frameworks.

Unit-5
Teaching Hours:5
Emerging Trends and Ethical Issues
 

Review of Cloud, Big Data, Edge Computing, Micro Services; Latest Published Technology Trends by Deloitte, Gartner, and Accenture; Human aspects of digital transformation, being people-centric; Road map for digital transformation. Success and Failure factors; Ethical and Societal Challenges Associated with Digital Technologies.

Unit-5
Teaching Hours:5
Emerging Trends and Ethical Issues
 

Review of Cloud, Big Data, Edge Computing, Micro Services; Latest Published Technology Trends by Deloitte, Gartner, and Accenture; Human aspects of digital transformation, being people-centric; Road map for digital transformation. Success and Failure factors; Ethical and Societal Challenges Associated with Digital Technologies.

Text Books And Reference Books:

Schwab, K. (2017). The Fourth Industrial Revolution. Portfolio Penguin.

Finlay, S. (2017). Artificial Intelligence and Machine Learning For Business (2nd ed). Relativistic

Tapscott, D., Tapscott, A. (2018). Blockchain Revolution (2nd ed). Portfolio Penguin.

Sullivan, S., (2017). Designing for Wearables: Effective UX for Current and Future Devices, O'Reilly.

Christensen, C.M. (2013). Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business Press.

Lacity, M., Willcocks. L. (2018). Robotic Process and Cognitive Automation: The Next Phase. Steve Brookes Publishing

 

Essential Reading / Recommended Reading

Fingar, P. (2015). Cognitive Computing: A brief guide for Game Changers. Meghan Kiffer Press

Kranz, M. (2017). Building the Internet of Things: Implement New Business Models, Disrupt Competitors, Transform Your Industry. Wiley.

Christensen, C.M., Raynor. M.E. (2013). Innovator's Solution: Creating and Sustaining Successful Growth, Harvard Business Press.

Kelly, K. (2016). The Inevitable, Penguin.

Frankish, K., Ramsey, W (eds.). (2014). The Cambridge Handbook of Artificial Intelligence. Cambridge University Press

Evaluation Pattern

As per the course plan

MBA461S - BUSINESS ANALYSIS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a cross functional elective course offered in the fourth trimester to students across all specializations. In today’s complex business environment, an organization’s adaptability, agility, and ability to manage constant change through innovation can be keys to success. The course recognizes the foundational knowledge of individuals entering the field of business analysis. The online competency-based exam conducted by International Institute of Business Analysis, Canada is aligned with A Guide to the Business Analysis Body of Knowledge (BABOK® Guide Version 3.0).

Course Objective: This course equips the students to identify the need for change in organizations, articulate the solution that will deliver the change and define a business case justifying the investment needed to implement the change.  

Learning Outcome

CLO1: Understand the Business Analysis Body of Knowledge (BABOK)

CLO2: Apply knowledge areas and techniques to perform the tasks of the project

CLO3: Acquire core business skills and specialized knowledge as per BABOK® Guide.

CLO4: Analyze as a Business Analysis professional with all the stakeholders in a global setting

Unit-1
Teaching Hours:6
Introduction to Business Analysis and BABOK
 

Overview of IIBA and the BABOK Guide, Structure of the BABOK, Business Life Cycle, BACCM and Themes, Classification of requirements schema, Key stakeholders, Understanding Business Problem, Underlying Competencies: analytical thinking and problem solving, behavioral characteristics, business knowledge, communication skills, interaction skills, Tools and technology.

Unit-1
Teaching Hours:6
Introduction to Business Analysis and BABOK
 

Overview of IIBA and the BABOK Guide, Structure of the BABOK, Business Life Cycle, BACCM and Themes, Classification of requirements schema, Key stakeholders, Understanding Business Problem, Underlying Competencies: analytical thinking and problem solving, behavioral characteristics, business knowledge, communication skills, interaction skills, Tools and technology.

Unit-2
Teaching Hours:3
Business Analysis Planning and Monitoring
 

Business Analysis Planning and Monitoring Core concept model, BA approach, stakeholder engagement, governance, information management, performance improvements.

 

Unit-2
Teaching Hours:3
Business Analysis Planning and Monitoring
 

Business Analysis Planning and Monitoring Core concept model, BA approach, stakeholder engagement, governance, information management, performance improvements.

 

Unit-3
Teaching Hours:3
Elicitation and Collaboration
 

Prepare for elicitation, conduct and confirm elicitation results, communicate BA information

Manage stakeholder collaboration. Documenting Business requirements, Prioritizing Business requirements.

Unit-3
Teaching Hours:3
Elicitation and Collaboration
 

Prepare for elicitation, conduct and confirm elicitation results, communicate BA information

Manage stakeholder collaboration. Documenting Business requirements, Prioritizing Business requirements.

Unit-4
Teaching Hours:3
Requirements Life Cycle Management
 

Trace requirements, maintain requirements, prioritize requirements, assess requirement changes and approve the requirements.

 

Unit-4
Teaching Hours:3
Requirements Life Cycle Management
 

Trace requirements, maintain requirements, prioritize requirements, assess requirement changes and approve the requirements.

 

Unit-5
Teaching Hours:3
Strategy Analysis
 

Analyze current state, define future state, assess risks, Define change strategy

 

Unit-5
Teaching Hours:3
Strategy Analysis
 

Analyze current state, define future state, assess risks, Define change strategy

 

Unit-6
Teaching Hours:6
Requirements Analysis and Design Definition
 

Specify and model requirements, verify requirements, validate requirements, define requirement architecture, define design options, analyze potential value and recommend solution. Prioritizing Business requirements, Stakeholder analysis, Stakeholder Role and Groups, Onion Diagram approach, interest and influence, stakeholder Map, RACI matrix, Techniques.

Unit-6
Teaching Hours:6
Requirements Analysis and Design Definition
 

Specify and model requirements, verify requirements, validate requirements, define requirement architecture, define design options, analyze potential value and recommend solution. Prioritizing Business requirements, Stakeholder analysis, Stakeholder Role and Groups, Onion Diagram approach, interest and influence, stakeholder Map, RACI matrix, Techniques.

Unit-7
Teaching Hours:6
Solution Evaluation
 

Measure solution performance, analyse performance measures, assess solution limitations, assess enterprise limitations, recommend actions to increase solution value.

Unit-7
Teaching Hours:6
Solution Evaluation
 

Measure solution performance, analyse performance measures, assess solution limitations, assess enterprise limitations, recommend actions to increase solution value.

Text Books And Reference Books:

IIBA. (2016). A Guide to the Business Analysis Body of Knowledge Version 3.0 (BABOK Guide, Version 3.0)

Essential Reading / Recommended Reading

*

Evaluation Pattern

*

MBA462B - MANAGERIAL APPLICATIONS OF ANALYTICS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This is a three-credit course offered as a Generic Elective during the fourth trimester for MBA students. The course demonstrates how analytics as a horizontal can cut across many verticals called domains or functional areas. In this course, students get exposed to applications of analytics in business domains like Marketing, Finance, Human Resources and Operations. This course also enables students to be well conversant with domain specific analytical concepts.

 

Course Objectives:

On having completed the course, the students will be able to:

  1. To apply the linkages between Marketing function and Analytics
  2. To apply the linkages between linkages between Finance function and Analytics
  3. To analyse the workflows in operations from an analytics perspective
  4. To examine the role of analytics in HRM processes

To discover the role of analytics in different domains for solving business problems

Learning Outcome

CO1: Apply the conceptual framework to establish linkages between Marketing function and Analytics

CO2: Apply the conceptual framework to establish linkages between Finance function and Analytics

CO3: Analyze the analytical opportunities in the workflows

CO4: Examine the role of analytics in Human capital management

CO5: Discover the role of analytics in multiple domains to solve business problems

Unit-1
Teaching Hours:7
Analytics in Marketing
 

Basics of Marketing Management, High level Framework to understand the marketing function –A context diagram depicting high level process flow and parties involved in marketing function

Key Performance Indicators/Drivers of marketing function, Baseline and Benchmark KPI’s.

Application of analytics in marketing function with regard to market segmentation, customer profiles, market-mix models, customer analytics, customer churn, Recency, Frequency and Monetary analysis, social media and optimization of marketing budget and spend.

Unit-1
Teaching Hours:7
Analytics in Marketing
 

Basics of Marketing Management, High level Framework to understand the marketing function –A context diagram depicting high level process flow and parties involved in marketing function

Key Performance Indicators/Drivers of marketing function, Baseline and Benchmark KPI’s.

Application of analytics in marketing function with regard to market segmentation, customer profiles, market-mix models, customer analytics, customer churn, Recency, Frequency and Monetary analysis, social media and optimization of marketing budget and spend.

Unit-2
Teaching Hours:7
Analytics in Finance
 

Basics of Financial Management, High level Framework to understand the Finance function –A context diagram depicting high level process flow and parties involved in Finance function

Key Performance Indicators/Drivers of Finance function, Baseline and Benchmark KPI’s, Application of analytics in finance function with regard to stock market, high frequency trading, sentiments, working capital, ratios, decision making, business valuation and financial fraud.

Unit-2
Teaching Hours:7
Analytics in Finance
 

Basics of Financial Management, High level Framework to understand the Finance function –A context diagram depicting high level process flow and parties involved in Finance function

Key Performance Indicators/Drivers of Finance function, Baseline and Benchmark KPI’s, Application of analytics in finance function with regard to stock market, high frequency trading, sentiments, working capital, ratios, decision making, business valuation and financial fraud.

Unit-3
Teaching Hours:6
Analytics in Operations
 

Basics of Operations Management.  Inventory control.  Using analytics in Manufacturing and Service Operations

Unit-3
Teaching Hours:6
Analytics in Operations
 

Basics of Operations Management.  Inventory control.  Using analytics in Manufacturing and Service Operations

Unit-4
Teaching Hours:4
Analytics in Human Resource Management
 

Basics of HR Management, High level Framework to understand the HR function – A context diagram depicting high level process flow and parties involved in HR function, Key Performance Indicators/Drivers of HR function, Baseline and Benchmark KPI’s, Application of analytics in human resource function with regard employee attrition, employee retention, workforce analysis, core and non-core activity analysis, capacity planning and resource optimization, skill analysis using association mining techniques, demand sensing and planning and channel analytics.

Unit-4
Teaching Hours:4
Analytics in Human Resource Management
 

Basics of HR Management, High level Framework to understand the HR function – A context diagram depicting high level process flow and parties involved in HR function, Key Performance Indicators/Drivers of HR function, Baseline and Benchmark KPI’s, Application of analytics in human resource function with regard employee attrition, employee retention, workforce analysis, core and non-core activity analysis, capacity planning and resource optimization, skill analysis using association mining techniques, demand sensing and planning and channel analytics.

Unit-5
Teaching Hours:6
Application of Analytics in Domains
 

Use of analytics in different domains such as Supply Chain Management, Healthcare, Medicine, Entertainment, Telecommunication, Aviation, Military, Hospitality, Education, Insurance, E-Retail, Manufacturing, Agriculture, Sustainable Development, Internet of Things (IoT). 

Unit-5
Teaching Hours:6
Application of Analytics in Domains
 

Use of analytics in different domains such as Supply Chain Management, Healthcare, Medicine, Entertainment, Telecommunication, Aviation, Military, Hospitality, Education, Insurance, E-Retail, Manufacturing, Agriculture, Sustainable Development, Internet of Things (IoT). 

Text Books And Reference Books:

References:

Essential Reading / Recommended Reading

References:

Evaluation Pattern

As per the course plan

MBA462EI - FAMILY BUSINESS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: The purpose of this course is to motivate and equip the students with the necessary knowledge and skills which are required to start and manage not only a enterprise but also to manage successfully a family business as well. 

Learning Outcome

CO1: Identify various issues and aspects relating to management of Family Business

CO2: Analyse the various factors relating to family business conflicts, succession of family enterprises

CO3: Examine the challenges of Family Business Governance.

CO4: Assess the succession planning and development of right successor

CO5: Determine the dynamics of family business and changing contours of family business

Unit-1
Teaching Hours:6
Introduction to Family Business
 

Family Business: Concept of Family Business- Importance and Characteristics of Family Business, Uniqueness of Family Business- what makes the family enterprise so successful? Difference between family-owned firm and family-controlled firm, Family Business v/s Non family Business, Systems theory perspective, 3 Circle Model of Family Business, Life cycle of Family Business- Ownership, business and family dimension, Advantages of FB, key challenges facing the family businesses in India.

Unit-1
Teaching Hours:6
Introduction to Family Business
 

Family Business: Concept of Family Business- Importance and Characteristics of Family Business, Uniqueness of Family Business- what makes the family enterprise so successful? Difference between family-owned firm and family-controlled firm, Family Business v/s Non family Business, Systems theory perspective, 3 Circle Model of Family Business, Life cycle of Family Business- Ownership, business and family dimension, Advantages of FB, key challenges facing the family businesses in India.

Unit-2
Teaching Hours:6
Understanding the Family Business Dynamics
 

The Family systems theory, role of genograms in family system- family and ownership of business dichotomy- responsibilities and rights of a shareholder of a family business, effective governance, family constitution, planning for succession in law, conflicts in the family, resolving the conflicts, stages of conflict   

Unit-2
Teaching Hours:6
Understanding the Family Business Dynamics
 

The Family systems theory, role of genograms in family system- family and ownership of business dichotomy- responsibilities and rights of a shareholder of a family business, effective governance, family constitution, planning for succession in law, conflicts in the family, resolving the conflicts, stages of conflict   

Unit-3
Teaching Hours:6
Family Business Governance
 

Family Business and governance: meaning and challenges to family governance, advisory board and board of directors- responsibilities, family meetings and family councils– role and benefits, family offices, board and family council- how they work together, professional management, effective outside boards

Unit-3
Teaching Hours:6
Family Business Governance
 

Family Business and governance: meaning and challenges to family governance, advisory board and board of directors- responsibilities, family meetings and family councils– role and benefits, family offices, board and family council- how they work together, professional management, effective outside boards

Unit-4
Teaching Hours:6
Governance Structure and Succession Planning
 

Family business governance, family constitution, content and process, managing the succession planning  and decision-making, managing successor development strategy

 

Unit-4
Teaching Hours:6
Governance Structure and Succession Planning
 

Family business governance, family constitution, content and process, managing the succession planning  and decision-making, managing successor development strategy

 

Unit-5
Teaching Hours:6
Family Business in Transition
 

Managing change: adapting to the future; the changing role of women in family business; professionalization of family business; lessons from long-running family businesses

Unit-5
Teaching Hours:6
Family Business in Transition
 

Managing change: adapting to the future; the changing role of women in family business; professionalization of family business; lessons from long-running family businesses

Text Books And Reference Books:

Essential Reference:

  1. Ernesto J. Poza and Mary S. Duagherty (2015) Family Business, Cengage Learning, New Delhi. 

Gersick, K.E., Davis, J.A., Hampton, M.M., & Lansberg, I. (1997). Generation to Generation: Life Cycles of the Family Business. Harvard Business School Press

Essential Reading / Recommended Reading
  1. Ramachandran, K., The 10 Commandments for Family Business, N. Delhi: Sage Publishing 

Ward, J., Perpetuating the Family Business: 50 Lessons Learned from Long Lasting, Successful Families in Business, N York: Palgrave Macmillan

Evaluation Pattern

As per the course plan

MBA462H - DIVERSITY, EQUITY, INCLUSION, AND BELONGINGNESS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a generic elective course offered in the third trimester to students across all specializations. Students learn various aspects of Diversity, Equity, Inclusion & Belongingness in terms of concepts, opportunities and challenges. This course is designed to help students of management navigate diverse work settings more effectively and provide them with the tools to deepen their understanding of the differences around them, overcome barriers to creating inclusion, manage and communicate with people from different backgrounds, and identify and implement approaches for managing diversity.

Learning Outcome

CO1: Recognize the language of diversity and inclusion in workplace

CO2: Identify diverse perspectives

CO3: Analyze the challenges and opportunities of diversity & inclusion

CO4: Evaluate the Biases that influence behavior in the work place

CO5: To build strategies for promoting equity and cultivating effective work relationships

Unit-1
Teaching Hours:6
Introduction and Overview
 

Understanding diversity and inclusion. Diversity in an international context. The stimulus for focus on diversity. Diversity and organizational competitiveness. Individual benefits of diversity. Diversity - individual outcomes and organizational effectiveness. Examining the role of leader in creating inclusive environment

Unit-1
Teaching Hours:6
Introduction and Overview
 

Understanding diversity and inclusion. Diversity in an international context. The stimulus for focus on diversity. Diversity and organizational competitiveness. Individual benefits of diversity. Diversity - individual outcomes and organizational effectiveness. Examining the role of leader in creating inclusive environment

Unit-2
Teaching Hours:3
Diversity & Inclusion in the Organizational context
 

From Diversity to Inclusion: An Inclusion Equation. Inclusive Human Resource Management. Inclusive Organization Development. Inclusive Leadership Practice and Processes. Creating Inclusive Climates in Diverse Organizations. Models of Global Diversity Management.

Unit-2
Teaching Hours:3
Diversity & Inclusion in the Organizational context
 

From Diversity to Inclusion: An Inclusion Equation. Inclusive Human Resource Management. Inclusive Organization Development. Inclusive Leadership Practice and Processes. Creating Inclusive Climates in Diverse Organizations. Models of Global Diversity Management.

Unit-3
Teaching Hours:6
Cultural Diversity
 

Diversity across cultures, generational diversity, sex & gender, intersectionality, Allyship

Unit-3
Teaching Hours:6
Cultural Diversity
 

Diversity across cultures, generational diversity, sex & gender, intersectionality, Allyship

Unit-4
Teaching Hours:12
Meritocracy, Privilege, Oppression, Microaggression & Bias
 

Reducing Bias in Recruitment, Marginalization, Appraisal, Promotions, Rewards & Recognitions. Unchecked Unconscious Bias, Existence of Bias and its Elimination

Unit-4
Teaching Hours:12
Meritocracy, Privilege, Oppression, Microaggression & Bias
 

Reducing Bias in Recruitment, Marginalization, Appraisal, Promotions, Rewards & Recognitions. Unchecked Unconscious Bias, Existence of Bias and its Elimination

Unit-5
Teaching Hours:3
Role of workplace Belongingness and acceptance, Equality of Opportunity and Building effective work relationships across differences
 

Ensuring that there is workplace belongingness & equity of Opportunity provided to employees at workplace and even though differences are recognized, there exits equality in every sphere. Methods and approaches to research and evaluate DEIB initiatives. DEIB in Indian context

Unit-5
Teaching Hours:3
Role of workplace Belongingness and acceptance, Equality of Opportunity and Building effective work relationships across differences
 

Ensuring that there is workplace belongingness & equity of Opportunity provided to employees at workplace and even though differences are recognized, there exits equality in every sphere. Methods and approaches to research and evaluate DEIB initiatives. DEIB in Indian context

Text Books And Reference Books:

1.      Diversity in Organizations (2nd Edition) Concepts and practices Heike Mensi Klarbach, Annette Risberg

2.      Diversity in Organizations- Myrtle P Bell

Essential Reading / Recommended Reading

1.      M. Williams,2017. Numbers take us only so far HBR Reading

2.      D. Thomas &R. Ely, 1996 Making differences matter: A new paradigm for managing diversity

3.      D. Thomas, 2004. IBMs diversity strategy: Bridging the workplace and the marketplace

4.    S.J Sucher &E .Corsi. 2012 Global diversity and inclusion at Royal Dutch Shell  case Study

Evaluation Pattern

 

Component

 

Description

 

Units

MaxMarks

Weightage(inthetotalmarks)

 

Total

CIA-I

Diversity Campaign

1,2

15

15%

15

CIA-II

Mid-termexam

1,2&3

25

25%

25

CIA-III

Role Play

4,5

15

15%

15

End–Term

End-TermExam

3,4,

&5

50

30%

30

ClassParticipation

 

 

15

15%

15

Total

 

 

 

100

100

MBA462M - FUNDAMENTALS OF SERVICE MARKETING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a cross-functional elective course offered in the third trimester to students across all specializations. Students learn various aspects of Services Management in terms of concepts, operations, opportunities and challenges.

Course Objectives: To impart knowledge needed to implement quality service and service strategies across all e industries, such as banks, hotels, hospitals, educational institutions, professional services and other goods industries that depend on service excellence for competitive advantages.

This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business abroad and to deal with foreign firms and competition in domestic market. 

Learning Outcome

CO1: To identify the service encounter faced/experienced by customers with service providers

CO2: To construct e service model for different service organization with a strategic focus to heighten distribution of services

CO3: To analyse service process redesign for enhancing both service quality and productivity

CO4: To recommend service recovery process and develop quality assurance procedure

CO5: To estimate the GAPS to be overcome to serve consumers better

Unit-1
Teaching Hours:5
Understanding Service Markets, Products and Customers
 

1)Perspectives on Marketing in the Service Economy: Introduction to services, importance & role in new economy, distinguishing characteristics from physical products posing marketing challenges, expanded marketing mix.

2) Customer Behaviour in Service Encounters: Customer decision making: The 3 stage model of service consumption, understanding service encounters, defining moments of truth, Customer expectation and perception of services

Unit-1
Teaching Hours:5
Understanding Service Markets, Products and Customers
 

1)Perspectives on Marketing in the Service Economy: Introduction to services, importance & role in new economy, distinguishing characteristics from physical products posing marketing challenges, expanded marketing mix.

2) Customer Behaviour in Service Encounters: Customer decision making: The 3 stage model of service consumption, understanding service encounters, defining moments of truth, Customer expectation and perception of services

Unit-1
Teaching Hours:5
Understanding Service Markets, Products and Customers
 

1)Perspectives on Marketing in the Service Economy: Introduction to services, importance & role in new economy, distinguishing characteristics from physical products posing marketing challenges, expanded marketing mix.

2) Customer Behaviour in Service Encounters: Customer decision making: The 3 stage model of service consumption, understanding service encounters, defining moments of truth, Customer expectation and perception of services

Unit-2
Teaching Hours:9
Building the Service Management Model
 

1) Developing Service Concepts: Defining the core and supplementary elements of a service, The flower of service, Planning and branding service products, Development of new services.

2) Distributing Services: Determining the type of contact: Options for service delivery, Place and time decisions, the role of intermediaries, Distributing services internationally.

3) Pricing and Revenue Management: Tripod strategy of pricing, Activity based costing, Demand elasticity based on pricing & customer segments, Yield management to maximize revenues.

4) Services marketing communication: Setting communication objectives, Challenges (intangibles) and opportunities in communicating services, Marketing communications mix using internet.

Unit-2
Teaching Hours:9
Building the Service Management Model
 

1) Developing Service Concepts: Defining the core and supplementary elements of a service, The flower of service, Planning and branding service products, Development of new services.

2) Distributing Services: Determining the type of contact: Options for service delivery, Place and time decisions, the role of intermediaries, Distributing services internationally.

3) Pricing and Revenue Management: Tripod strategy of pricing, Activity based costing, Demand elasticity based on pricing & customer segments, Yield management to maximize revenues.

4) Services marketing communication: Setting communication objectives, Challenges (intangibles) and opportunities in communicating services, Marketing communications mix using internet.

Unit-2
Teaching Hours:9
Building the Service Management Model
 

1) Developing Service Concepts: Defining the core and supplementary elements of a service, The flower of service, Planning and branding service products, Development of new services.

2) Distributing Services: Determining the type of contact: Options for service delivery, Place and time decisions, the role of intermediaries, Distributing services internationally.

3) Pricing and Revenue Management: Tripod strategy of pricing, Activity based costing, Demand elasticity based on pricing & customer segments, Yield management to maximize revenues.

4) Services marketing communication: Setting communication objectives, Challenges (intangibles) and opportunities in communicating services, Marketing communications mix using internet.

Unit-3
Teaching Hours:9
Managing the Customer Interface in organisations
 

1)Designing and managing service processes: Blueprinting service operations to create valued experiences, Service process redesign, The customer as co-producer. Designing and managing in the context of all organisations including organisations selling financial products and designing operations area as a supportive element.

2) Balancing Demand & Productive Capacity: Patterns & Determinants of demand, managing demand levels, overcoming capacity constraint, Inventory demand through waiting lines & reservations.

3) Crafting the Service Environment: Understanding consumer responses to service environments, Dimensions of the service environment.

4) Managing People for Service Environment: Importance of Service Employees and the need of HR department to train, educate all levels of employees to perform their roles effectively, Frontline & back office, Cycles of failure, mediocrity and success, Human resource management, Service Leadership & Culture.

Unit-3
Teaching Hours:9
Managing the Customer Interface in organisations
 

1)Designing and managing service processes: Blueprinting service operations to create valued experiences, Service process redesign, The customer as co-producer. Designing and managing in the context of all organisations including organisations selling financial products and designing operations area as a supportive element.

2) Balancing Demand & Productive Capacity: Patterns & Determinants of demand, managing demand levels, overcoming capacity constraint, Inventory demand through waiting lines & reservations.

3) Crafting the Service Environment: Understanding consumer responses to service environments, Dimensions of the service environment.

4) Managing People for Service Environment: Importance of Service Employees and the need of HR department to train, educate all levels of employees to perform their roles effectively, Frontline & back office, Cycles of failure, mediocrity and success, Human resource management, Service Leadership & Culture.

Unit-3
Teaching Hours:9
Managing the Customer Interface in organisations
 

1)Designing and managing service processes: Blueprinting service operations to create valued experiences, Service process redesign, The customer as co-producer. Designing and managing in the context of all organisations including organisations selling financial products and designing operations area as a supportive element.

2) Balancing Demand & Productive Capacity: Patterns & Determinants of demand, managing demand levels, overcoming capacity constraint, Inventory demand through waiting lines & reservations.

3) Crafting the Service Environment: Understanding consumer responses to service environments, Dimensions of the service environment.

4) Managing People for Service Environment: Importance of Service Employees and the need of HR department to train, educate all levels of employees to perform their roles effectively, Frontline & back office, Cycles of failure, mediocrity and success, Human resource management, Service Leadership & Culture.

Unit-4
Teaching Hours:4
Implementing Profitable Service Strategies
 

1) Managing relationships & building loyalty: Customer loyalty, The Wheel of loyalty, Creating loyalty bonds, Strategies for reducing customer defections, CRM.

2) Achieving Service Recovery: Customer complaining behaviour, Principles of effective service recovery systems, Service guarantees, discouraging abuse and opportunistic behavior, learning from customer feedback.

Unit-4
Teaching Hours:4
Implementing Profitable Service Strategies
 

1) Managing relationships & building loyalty: Customer loyalty, The Wheel of loyalty, Creating loyalty bonds, Strategies for reducing customer defections, CRM.

2) Achieving Service Recovery: Customer complaining behaviour, Principles of effective service recovery systems, Service guarantees, discouraging abuse and opportunistic behavior, learning from customer feedback.

Unit-4
Teaching Hours:4
Implementing Profitable Service Strategies
 

1) Managing relationships & building loyalty: Customer loyalty, The Wheel of loyalty, Creating loyalty bonds, Strategies for reducing customer defections, CRM.

2) Achieving Service Recovery: Customer complaining behaviour, Principles of effective service recovery systems, Service guarantees, discouraging abuse and opportunistic behavior, learning from customer feedback.

Unit-5
Teaching Hours:3
Application of GAPS Model
 

Improving Service Quality and Productivity: Integrating service quality and productivity strategies, what is service quality, The GAPS model- A conceptual tool to identify and correct service quality problems, Measuring and improving service quality, improving service productivity.                                      

Unit-5
Teaching Hours:3
Application of GAPS Model
 

Improving Service Quality and Productivity: Integrating service quality and productivity strategies, what is service quality, The GAPS model- A conceptual tool to identify and correct service quality problems, Measuring and improving service quality, improving service productivity.                                      

Unit-5
Teaching Hours:3
Application of GAPS Model
 

Improving Service Quality and Productivity: Integrating service quality and productivity strategies, what is service quality, The GAPS model- A conceptual tool to identify and correct service quality problems, Measuring and improving service quality, improving service productivity.                                      

Text Books And Reference Books:

Lovelock,C., Wirtz, J.& Chaterjee, J. (2017).Services marketing. Pearson Prentice Haller.

Essential Reading / Recommended Reading

Zeithml, V.A. , Bitner,M.J., DwayneD. Gremler, & Ajay Pandit (2018). Services marketing. Tata- McGraw- Hill Edition.

Shankar, R. (2011). Services marketing. Excel Books.

Apte, G. (2011). Services marketing. Oxford University Press.

Evaluation Pattern

As per the course plan

MBA481 - SUMMER INTERNSHIP PROJECT (2023 Batch)

Total Teaching Hours for Semester:40
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Explanation

Summer internship project (SIP) is a key requirement to complete the MBA programme. The student will have to identify and get in touch with a reputed organisation keeping in mind their specialization, area of interest learning potential and possible career opportunities. The student is expected to gain hands on training in a specific work area/role in the organisation after understanding products, processes, design culture, and all other relevant aspects of the organisation. The specific role that the student will be playing in the organisation and the scope of their work in the department will have to be finalised in consultation with the corporate mentor and with the approval of the academic mentor. SIP is expected provide students with an opportunity to apply their class room learning to a real life business situation. The students are required to submit a final report in the specific format detailing their learning in the organisation in addition to appraising their academic mentor of the weekly progress.

Learning Outcome

CLO1: Summer internship project (SIP) is a key requirement to complete the MBA programme. The student will have to identify and get in touch with a reputed organisation keeping in mind their specialization, area of interest learning potential and possible career opportunities. The student is expected to gain hands on training in a specific work area/role in the organisation after understanding products, processes, design culture, and all other relevant aspects of the organisation. The specific role that the student will be playing in the organisation and the scope of their work in the department will have to be finalised in consultation with the corporate mentor and with the approval of the academic mentor. SIP is expected provide students with an opportunity to apply their class room learning to a real life business situation.

Unit-1
Teaching Hours:0
*
 

*

Unit-1
Teaching Hours:0
*
 

*

Unit-1
Teaching Hours:0
*
 

*

Unit-1
Teaching Hours:0
*
 

*

Unit-1
Teaching Hours:0
*
 

*

Unit-1
Teaching Hours:0
*
 

*

Unit-1
Teaching Hours:0
*
 

*

Unit-1
Teaching Hours:0
*
 

*

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

*

Evaluation Pattern

*

MBA511 - CAMPUS TO CORPORATE (2023 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:1
Max Marks:50
Credits:1

Course Objectives/Course Description

 

Course Description: This course is offered to MBA students during the fifth trimester. Mentors provide support to the students in resume preparation, group discussion and mock interviews. Mentors inculcate the responsible citizenship behaviour like timeliness, punctuality, professional approach among the students through activities and role modelling.

Course Objectives: The course grooms the students to bring in the professional aspect in their attitude and behaviour. It also ensures the students are placement ready to face the industry after their MBA program. The course develops students to strengthen their conceptual and professional skills. 

Learning Outcome

CLO1: Exhibit professionalism in their attitude and behaviour

CLO2: Develop leadership qualities

CLO3: Groom themselves to be ready for the industry stint

Unit-1
Teaching Hours:5
Group Discussions
 

Analytical topics from Business, Society, Technology among others

Unit-1
Teaching Hours:5
Group Discussions
 

Analytical topics from Business, Society, Technology among others

Unit-1
Teaching Hours:5
Group Discussions
 

Analytical topics from Business, Society, Technology among others

Unit-1
Teaching Hours:5
Group Discussions
 

Analytical topics from Business, Society, Technology among others

Unit-1
Teaching Hours:5
Group Discussions
 

Analytical topics from Business, Society, Technology among others

Unit-1
Teaching Hours:5
Group Discussions
 

Analytical topics from Business, Society, Technology among others

Unit-2
Teaching Hours:3
Research Discussion
 

Review of Literature, Master Thesis, Report writing

Unit-2
Teaching Hours:3
Research Discussion
 

Review of Literature, Master Thesis, Report writing

Unit-2
Teaching Hours:3
Research Discussion
 

Review of Literature, Master Thesis, Report writing

Unit-2
Teaching Hours:3
Research Discussion
 

Review of Literature, Master Thesis, Report writing

Unit-2
Teaching Hours:3
Research Discussion
 

Review of Literature, Master Thesis, Report writing

Unit-2
Teaching Hours:3
Research Discussion
 

Review of Literature, Master Thesis, Report writing

Unit-3
Teaching Hours:7
Placement readiness
 

Resume Building, Mock Interviews, Personal Grooming, SWOT analysis

Unit-3
Teaching Hours:7
Placement readiness
 

Resume Building, Mock Interviews, Personal Grooming, SWOT analysis

Unit-3
Teaching Hours:7
Placement readiness
 

Resume Building, Mock Interviews, Personal Grooming, SWOT analysis

Unit-3
Teaching Hours:7
Placement readiness
 

Resume Building, Mock Interviews, Personal Grooming, SWOT analysis

Unit-3
Teaching Hours:7
Placement readiness
 

Resume Building, Mock Interviews, Personal Grooming, SWOT analysis

Unit-3
Teaching Hours:7
Placement readiness
 

Resume Building, Mock Interviews, Personal Grooming, SWOT analysis

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

NA

Evaluation Pattern

CIA 1: 25 marks

CIA2: 25 Marks

MBA531 - MANAGEMENT SCIENCE (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This paper is offered as a common core course in the fifth trimester. It develops and nurtures an analytical attitude and prepares students for careers in all possible walks of life. It portrays and formulates optimization methods for different business situations. The course has two approaches – mathematical and probabilistic.

Course Objectives: 

At the end of the course, students should be able:

1.    To solve Linear Programming Problems.

2.    To apply techniques of solving Transportation and Assignment problems in business scenarios.

3.    To examine Game theory problems in the context of business competitors.

4.    To discover optimum job sequences and simulation techniques.

5. To estimate market share in the short and long-term using Markov chains

 

Learning Outcome

CLO-1: Develop the knowledge of Linear Programming Problems.

CLO-2: Build transportation and assignment problems in business scenarios.

CLO-3: Analyze business problems using Game theory.

CLO-4: Examine job sequencing and simulation problems.

CLO-5: Evaluate market share in the short and long term using Markov chains.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-1
Teaching Hours:7
Introduction to Operations Research and LPP
 

Introduction: Evolution - importance - scope and impact on business - Models - by function; by structure; by environment - limitations of OR techniques. Introduction to LPP- formulation, Graphical method, Sensitivity analysis, and Duality theory. Overview of the Simplex method.Formulating and developing a spreadsheet model for LPP and use of Excel Solver. Solution and Sensitivity Analysis using Excel.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-2
Teaching Hours:8
Transportation and Assignment Problems
 

Nature and scope - Optimal solution - North West Corner rule - Matrix minima method - VOGEL’s Approximation Method (VAM) - Test for optimality - Modified Distribution Method (MODI) - Unbalanced transportation problems. Spreadsheet models for Transportation problems.

Hungarian method - Unbalanced assignment - Maximization in assignment - Travelling salesman problem - Transshipment problem. Flight assignment problems. Spreadsheet models for Assignment problems.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-3
Teaching Hours:3
Game Theory
 

Introduction to Game theory- Definition - Payoff - Types of games - 2-person zero sum game –maximin/minimax principle. Applications of Saddle point theorem.

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-4
Teaching Hours:4
Sequencing and Simulation
 

Sequencing: Processing n jobs through 2 and 3 machines.

Simulation: Introduction - random number generation - Monte Carlo Technique - application.

 

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Unit-5
Teaching Hours:8
Application of Markov Chains and Queuing Theory
 

Applications of Transitions Matrices of Markov Chains - Brand Switching Analysis, Attrition Analysis, Spreadsheet models., Queuing Theory: Features of the Waiting Line system - Kendall’s Notation - Queuing models - Single Channel/Infinite capacity.

Text Books And Reference Books:
  1. Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D., Martin, K. (2016). Quantitative Methods for Business, 12th Edition. Boston: Cengage Learning.
Essential Reading / Recommended Reading
  1. Vohra N D (2010). Quantitative Techniques in Management (4 ed.). New Delhi: McGraw Hill Ed.
  2. Hillier, F. S. & Hillier, M.S. (2014). Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets, 5/e. New Delhi: McGraw-Hill Education.
  3. Hillier, F.S.& Lieberman, G.J. (2015). Introduction to Operations Research, 10/e. New Delhi: McGraw Hill Education.
  4. Taha, H.A. (2017).  Operations Research: An Introduction (10th Edition). Noida: Pearson India Education Services Pvt. Ltd.
  5. Pradeep Prabhakar Pai (2012). Operations Research Principles and Practice. Oxford Higher Education.
Evaluation Pattern

Sl.No

Particulars

Weightage

1

CIA- I

20

2

CIA-II

25

3

CIA-III

20

4

End Trimester Exam

30

5

Attendance*

05

MBA541B - DIGITAL PRODUCT MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  This is a Functional Core course offered to the Business Analytics students in their fifth trimester. The course encompasses fundamentals of digital product management and agile product development, Product Analytics, Product Launch and marketing. By the end of the course, students will be able to independently work on Product development in different domains

Course Objectives: 

At the end of the course, a student should be able:

 

  1. To identify User Needs and Product requirements.

  2. To apply Product Development Life cycle 

  3. To Develop the prototype for products  

  4. To Implement AI and Analytics 

  5. To assess product Launch and marketing

Learning Outcome

CO1: Identify the Product requirements and planning

CO2: Apply Product development life cycle

CO3: Implement the prototype for various products

CO4: To Implement AI and Analytics

CO5: To Design Product using Ethical Principles

Unit-1
Teaching Hours:9
Introduction to Digital Product management
 

         

Introduction to Digital Product Management: Overview of digital products, Role of a digital product manager, Key skills and competencies

User Experience, Design Principles of UX design, Wire framing and prototyping Usability testing 

 

Understanding User Needs, Market Research methods, User personas and user stories Customer journey mapping Ideation and Concept Development

Unit-1
Teaching Hours:9
Introduction to Digital Product management
 

         

Introduction to Digital Product Management: Overview of digital products, Role of a digital product manager, Key skills and competencies

User Experience, Design Principles of UX design, Wire framing and prototyping Usability testing 

 

Understanding User Needs, Market Research methods, User personas and user stories Customer journey mapping Ideation and Concept Development

Unit-1
Teaching Hours:9
Introduction to Digital Product management
 

         

Introduction to Digital Product Management: Overview of digital products, Role of a digital product manager, Key skills and competencies

User Experience, Design Principles of UX design, Wire framing and prototyping Usability testing 

 

Understanding User Needs, Market Research methods, User personas and user stories Customer journey mapping Ideation and Concept Development

Unit-1
Teaching Hours:9
Introduction to Digital Product management
 

         

Introduction to Digital Product Management: Overview of digital products, Role of a digital product manager, Key skills and competencies

User Experience, Design Principles of UX design, Wire framing and prototyping Usability testing 

 

Understanding User Needs, Market Research methods, User personas and user stories Customer journey mapping Ideation and Concept Development

Unit-2
Teaching Hours:6
Product Planning
 

 

Idea generation techniques Concept validation and testing Creating a product vision

Product Planning and Road Mapping: Defining product requirements, Prioritization techniques (e.g., MoSCoW, Kano model) Roadmap development and communication,

 

Agile Product Development, Introduction to agile methodology, Scrum and Kanban, Product Lifecycle Management, Managing the product lifecycle, Product iteration and improvement, End-of-life planning frameworks, Managing agile teams

Unit-2
Teaching Hours:6
Product Planning
 

 

Idea generation techniques Concept validation and testing Creating a product vision

Product Planning and Road Mapping: Defining product requirements, Prioritization techniques (e.g., MoSCoW, Kano model) Roadmap development and communication,

 

Agile Product Development, Introduction to agile methodology, Scrum and Kanban, Product Lifecycle Management, Managing the product lifecycle, Product iteration and improvement, End-of-life planning frameworks, Managing agile teams

Unit-2
Teaching Hours:6
Product Planning
 

 

Idea generation techniques Concept validation and testing Creating a product vision

Product Planning and Road Mapping: Defining product requirements, Prioritization techniques (e.g., MoSCoW, Kano model) Roadmap development and communication,

 

Agile Product Development, Introduction to agile methodology, Scrum and Kanban, Product Lifecycle Management, Managing the product lifecycle, Product iteration and improvement, End-of-life planning frameworks, Managing agile teams

Unit-2
Teaching Hours:6
Product Planning
 

 

Idea generation techniques Concept validation and testing Creating a product vision

Product Planning and Road Mapping: Defining product requirements, Prioritization techniques (e.g., MoSCoW, Kano model) Roadmap development and communication,

 

Agile Product Development, Introduction to agile methodology, Scrum and Kanban, Product Lifecycle Management, Managing the product lifecycle, Product iteration and improvement, End-of-life planning frameworks, Managing agile teams

Unit-3
Teaching Hours:7
Product analytics and Gamification
 

                                       

Product Analytics, Introduction to product analytics, Key metrics for product success, AI applications in digital products, Generative AI in Products, Integrating AI into product development

 

Gamification of Products, Basics of gamification, Applying game elements to digital products, Gamification techniques for engagement and retention

Unit-3
Teaching Hours:7
Product analytics and Gamification
 

                                       

Product Analytics, Introduction to product analytics, Key metrics for product success, AI applications in digital products, Generative AI in Products, Integrating AI into product development

 

Gamification of Products, Basics of gamification, Applying game elements to digital products, Gamification techniques for engagement and retention

Unit-3
Teaching Hours:7
Product analytics and Gamification
 

                                       

Product Analytics, Introduction to product analytics, Key metrics for product success, AI applications in digital products, Generative AI in Products, Integrating AI into product development

 

Gamification of Products, Basics of gamification, Applying game elements to digital products, Gamification techniques for engagement and retention

Unit-3
Teaching Hours:7
Product analytics and Gamification
 

                                       

Product Analytics, Introduction to product analytics, Key metrics for product success, AI applications in digital products, Generative AI in Products, Integrating AI into product development

 

Gamification of Products, Basics of gamification, Applying game elements to digital products, Gamification techniques for engagement and retention

Unit-4
Teaching Hours:5
Product Go-to Market strategies
 

 

 

Go-to-market strategies, Launch planning and execution, Product positioning and messaging

Unit-4
Teaching Hours:5
Product Go-to Market strategies
 

 

 

Go-to-market strategies, Launch planning and execution, Product positioning and messaging

Unit-4
Teaching Hours:5
Product Go-to Market strategies
 

 

 

Go-to-market strategies, Launch planning and execution, Product positioning and messaging

Unit-4
Teaching Hours:5
Product Go-to Market strategies
 

 

 

Go-to-market strategies, Launch planning and execution, Product positioning and messaging

Unit-5
Teaching Hours:3
Products and ethical considerations
 

 

Ethical and Legal Considerations, Privacy and data protection, Ethical product design

 

Compliance with regulations (e.g., GDPR, CCPA)

Unit-5
Teaching Hours:3
Products and ethical considerations
 

 

Ethical and Legal Considerations, Privacy and data protection, Ethical product design

 

Compliance with regulations (e.g., GDPR, CCPA)

Unit-5
Teaching Hours:3
Products and ethical considerations
 

 

Ethical and Legal Considerations, Privacy and data protection, Ethical product design

 

Compliance with regulations (e.g., GDPR, CCPA)

Unit-5
Teaching Hours:3
Products and ethical considerations
 

 

Ethical and Legal Considerations, Privacy and data protection, Ethical product design

 

Compliance with regulations (e.g., GDPR, CCPA)

Text Books And Reference Books:

 

  1. The Product book by Josh Anon and Carlos Gonzalez de Villaumbrosia, Product School 2017

  2. How to create Tech Products Customers Love ,2 Edition Wiley

Essential Reading / Recommended Reading
  1. How to create Tech Products Customers Love ,2 Edition Wiley

Evaluation Pattern

As per courseplan 

MBA541EI - SOCIAL ENTREPRENEURSHIP (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: Social entrepreneurship is a rapidly developing and changing business field in which business and non-profit leaders design, grow, and lead mission-driven enterprises. As the traditional lines blur between non-profit enterprises, government, and business, it is critical that business students understand the opportunities and challenges in this new landscape.

Learning Outcome

CO1: Identify the social entrepreneurial landscape

CO2: Comprehend the process of opportunity pitching the ideas in social entrepreneurial landscape.

CO3: Evaluate the various fundamentals of sustainable business.

CO4: Examine different frameworks that can be used be a social enterprise.

CO5: Interpret the use of sustainable marketing strategies.

Unit-1
Teaching Hours:6
Introduction to Social Entrepreneurship
 

Social Entrepreneur, Social Entrepreneurship and Social Enterprises-Meaning, definition. Characteristics of Social Entrepreneurship, Characteristics of Social Entrepreneur, Differences between Business and Social entrepreneur, Entrepreneurship and Social Entrepreneur ship, Social Entrepreneurship in developed, developing countries and in India. Alignment with SDGs. role of social entrepreneurship in creating innovative responses to critical social needs (e.g., hunger, poverty, inner city education, global warming, etc

Unit-2
Teaching Hours:6
Assessing Opportunities in a Social Entrepreneurial Venture
 

The Social Entrepreneurship Process- Social Impact Theory, Correcting Market Failures, The PCDO (The People, Context, Deal, and opportunity) frame work, The Case Model, The Social Entrepreneurship Frame work. Sources of Social Entrepreneurship -Public Sector, Private Sector, Voluntary Sector

Unit-3
Teaching Hours:6
Frameworks for Social Enterprise
 

Legal framework of Social Enterprises-Trusts, Societies Section 8 company, FCRA. Ethical Entrepreneurship and Challenges in Social Entrepreneurship Ethical entrepreneurship: Meaning. Challenges in Social Entrepreneurship

Unit-4
Teaching Hours:6
Sustainable Rural Environment
 

Rural Environment, vulnerability and Sustainable development of agriculture, non-farm livelihoods, Governance structure-Panchayati Raj system, Gram Panchayat Development plan ( GPDP).Institutional pivots like SHGs,FPOs,FPCs, livelihoods adaptation due to climate change, climate resilient agriculture

Unit-5
Teaching Hours:6
Public schemes and social change
 

Social & Rural entrepreneurship impact investor ecosystem. Public scheme funding and social sector protection schemes-MNREGA, microfinance. Role of State and NGO, Disruptive Innovations for Social Change. Measuring & Estimating Social change-SROI, Theory of Change

Text Books And Reference Books:

1.      Gittell, R. (2012). The sustainable business case book.

2.      Kickul, J., & Lyons, T. S. (2020). Understanding social entrepreneurship: The relentless pursuit of mission in an ever-changing world. Routledge.

 

3.      Social entrepreneurship, the next big business opportunity by Robert A. Philips Margret Bonefiel Ritesh Sharma

Essential Reading / Recommended Reading

. How to change the world: social entrepreneurs and the power of new ideas

2. Managing to Change the World: The Non-profit Manager's Guide to Getting Results

 by Alison Green and Jerry Hauser

3. Enterprising Non-profits: A Toolkit for Social Entrepreneurs by J. Gregory Dees, Jed Emerson, Peter Economy

Evaluation Pattern

As per course plan

MBA541F - STRATEGIC FINANCIAL MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course develops insights into the strategic aspects to investments. It goes beyond the conventional valuation metrics and focuses on value creation from investors’ perspective. It discusses the eight strategies of value creation -Value Octogen and the challenges of the pursuit of creating and sustaining value. 

Learning Outcome

CLO1: Interpret the wealth creation metrics of the business

CLO2: Compare different value-based management approaches.

CLO-3: Analyse the value creation strategies of the firm

CLO-4: Examine the approaches for value creation of a listed company

CLO-5: Evaluate the ethical aspects of value creation

Unit-1
Teaching Hours:3
Corporate Objective- Traditional value creation metrics
 

The value creation framework – Theories of shareholder wealth maximization- Stakeholders theory- enlightened value maximization- Price maximization vs Value maximization- Market Short termism – Creation of Shared Values - Traditional measures of value creation - EPS, ROI, EBIT, EBITDA, ROCE, RONA Market to Book Ratio (MBR), Sustainable multiples-

Unit-1
Teaching Hours:3
Corporate Objective- Traditional value creation metrics
 

The value creation framework – Theories of shareholder wealth maximization- Stakeholders theory- enlightened value maximization- Price maximization vs Value maximization- Market Short termism – Creation of Shared Values - Traditional measures of value creation - EPS, ROI, EBIT, EBITDA, ROCE, RONA Market to Book Ratio (MBR), Sustainable multiples-

Unit-1
Teaching Hours:3
Corporate Objective- Traditional value creation metrics
 

The value creation framework – Theories of shareholder wealth maximization- Stakeholders theory- enlightened value maximization- Price maximization vs Value maximization- Market Short termism – Creation of Shared Values - Traditional measures of value creation - EPS, ROI, EBIT, EBITDA, ROCE, RONA Market to Book Ratio (MBR), Sustainable multiples-

Unit-1
Teaching Hours:3
Corporate Objective- Traditional value creation metrics
 

The value creation framework – Theories of shareholder wealth maximization- Stakeholders theory- enlightened value maximization- Price maximization vs Value maximization- Market Short termism – Creation of Shared Values - Traditional measures of value creation - EPS, ROI, EBIT, EBITDA, ROCE, RONA Market to Book Ratio (MBR), Sustainable multiples-

Unit-1
Teaching Hours:3
Corporate Objective- Traditional value creation metrics
 

The value creation framework – Theories of shareholder wealth maximization- Stakeholders theory- enlightened value maximization- Price maximization vs Value maximization- Market Short termism – Creation of Shared Values - Traditional measures of value creation - EPS, ROI, EBIT, EBITDA, ROCE, RONA Market to Book Ratio (MBR), Sustainable multiples-

Unit-2
Teaching Hours:9
Value Based Management
 

Methods and Key Premises of VBM; Residual Income valuation Marakon , Alcar Approach- Mckinsey and  Stern Stewart Approaches-  Economic Value Added (EVA and Market Value Added (MVA) and Future Growth Value (FGV ; BCG Approach- Total Business Return (TBR) ,), Cash Value Added (CVA), Cash Flow Return on Investment (CFROI) Total shareholder Return (TSR)-  and Wealth Added Index – VBM for Divisional Performance Measures 

Unit-2
Teaching Hours:9
Value Based Management
 

Methods and Key Premises of VBM; Residual Income valuation Marakon , Alcar Approach- Mckinsey and  Stern Stewart Approaches-  Economic Value Added (EVA and Market Value Added (MVA) and Future Growth Value (FGV ; BCG Approach- Total Business Return (TBR) ,), Cash Value Added (CVA), Cash Flow Return on Investment (CFROI) Total shareholder Return (TSR)-  and Wealth Added Index – VBM for Divisional Performance Measures 

Unit-2
Teaching Hours:9
Value Based Management
 

Methods and Key Premises of VBM; Residual Income valuation Marakon , Alcar Approach- Mckinsey and  Stern Stewart Approaches-  Economic Value Added (EVA and Market Value Added (MVA) and Future Growth Value (FGV ; BCG Approach- Total Business Return (TBR) ,), Cash Value Added (CVA), Cash Flow Return on Investment (CFROI) Total shareholder Return (TSR)-  and Wealth Added Index – VBM for Divisional Performance Measures 

Unit-2
Teaching Hours:9
Value Based Management
 

Methods and Key Premises of VBM; Residual Income valuation Marakon , Alcar Approach- Mckinsey and  Stern Stewart Approaches-  Economic Value Added (EVA and Market Value Added (MVA) and Future Growth Value (FGV ; BCG Approach- Total Business Return (TBR) ,), Cash Value Added (CVA), Cash Flow Return on Investment (CFROI) Total shareholder Return (TSR)-  and Wealth Added Index – VBM for Divisional Performance Measures 

Unit-2
Teaching Hours:9
Value Based Management
 

Methods and Key Premises of VBM; Residual Income valuation Marakon , Alcar Approach- Mckinsey and  Stern Stewart Approaches-  Economic Value Added (EVA and Market Value Added (MVA) and Future Growth Value (FGV ; BCG Approach- Total Business Return (TBR) ,), Cash Value Added (CVA), Cash Flow Return on Investment (CFROI) Total shareholder Return (TSR)-  and Wealth Added Index – VBM for Divisional Performance Measures 

Unit-3
Teaching Hours:9
Strategies of Value Creation
 

Innovation and Business Model - Capital Allocation (Using real option valuation for capital budgeting) – Financing decisions (bankruptcy prediction models)- Strategic Cost Management- Organization architecture – Creation performance linked compensation plans- Financial Risk management – Mergers and acquisitions

Unit-3
Teaching Hours:9
Strategies of Value Creation
 

Innovation and Business Model - Capital Allocation (Using real option valuation for capital budgeting) – Financing decisions (bankruptcy prediction models)- Strategic Cost Management- Organization architecture – Creation performance linked compensation plans- Financial Risk management – Mergers and acquisitions

Unit-3
Teaching Hours:9
Strategies of Value Creation
 

Innovation and Business Model - Capital Allocation (Using real option valuation for capital budgeting) – Financing decisions (bankruptcy prediction models)- Strategic Cost Management- Organization architecture – Creation performance linked compensation plans- Financial Risk management – Mergers and acquisitions

Unit-3
Teaching Hours:9
Strategies of Value Creation
 

Innovation and Business Model - Capital Allocation (Using real option valuation for capital budgeting) – Financing decisions (bankruptcy prediction models)- Strategic Cost Management- Organization architecture – Creation performance linked compensation plans- Financial Risk management – Mergers and acquisitions

Unit-3
Teaching Hours:9
Strategies of Value Creation
 

Innovation and Business Model - Capital Allocation (Using real option valuation for capital budgeting) – Financing decisions (bankruptcy prediction models)- Strategic Cost Management- Organization architecture – Creation performance linked compensation plans- Financial Risk management – Mergers and acquisitions

Unit-4
Teaching Hours:6
Steller Value Creators
 

Case studies of Steller Value creators- Practices of Value creation- Dividend Policy and Firm Value; Implications of Real World Imperfections; factors affecting Dividend Policy- Clientele effects Formulation; Rationale and Objections to Share Buybacks; Share Buybacks and Valuation - Managing liquidity crisis and navigating the downturn.

Global companies delivering consistent value to shareholders- Indian examples of Steller value creation 

Unit-4
Teaching Hours:6
Steller Value Creators
 

Case studies of Steller Value creators- Practices of Value creation- Dividend Policy and Firm Value; Implications of Real World Imperfections; factors affecting Dividend Policy- Clientele effects Formulation; Rationale and Objections to Share Buybacks; Share Buybacks and Valuation - Managing liquidity crisis and navigating the downturn.

Global companies delivering consistent value to shareholders- Indian examples of Steller value creation 

Unit-4
Teaching Hours:6
Steller Value Creators
 

Case studies of Steller Value creators- Practices of Value creation- Dividend Policy and Firm Value; Implications of Real World Imperfections; factors affecting Dividend Policy- Clientele effects Formulation; Rationale and Objections to Share Buybacks; Share Buybacks and Valuation - Managing liquidity crisis and navigating the downturn.

Global companies delivering consistent value to shareholders- Indian examples of Steller value creation 

Unit-4
Teaching Hours:6
Steller Value Creators
 

Case studies of Steller Value creators- Practices of Value creation- Dividend Policy and Firm Value; Implications of Real World Imperfections; factors affecting Dividend Policy- Clientele effects Formulation; Rationale and Objections to Share Buybacks; Share Buybacks and Valuation - Managing liquidity crisis and navigating the downturn.

Global companies delivering consistent value to shareholders- Indian examples of Steller value creation 

Unit-4
Teaching Hours:6
Steller Value Creators
 

Case studies of Steller Value creators- Practices of Value creation- Dividend Policy and Firm Value; Implications of Real World Imperfections; factors affecting Dividend Policy- Clientele effects Formulation; Rationale and Objections to Share Buybacks; Share Buybacks and Valuation - Managing liquidity crisis and navigating the downturn.

Global companies delivering consistent value to shareholders- Indian examples of Steller value creation 

Unit-5
Teaching Hours:3
Corporate Governance and Ethics in Finance
 

Ethical dilemmas in finance function- Ethics in capital budgeting decisions - Types of Corporate Governance Mechanisms; Key Principles of Good Corporate he Governance; Corporate Governance Around the World; Board of Directors; Auditing; Investor Communication – Voluntary disclosures- Framework of Transparency 

Unit-5
Teaching Hours:3
Corporate Governance and Ethics in Finance
 

Ethical dilemmas in finance function- Ethics in capital budgeting decisions - Types of Corporate Governance Mechanisms; Key Principles of Good Corporate he Governance; Corporate Governance Around the World; Board of Directors; Auditing; Investor Communication – Voluntary disclosures- Framework of Transparency 

Unit-5
Teaching Hours:3
Corporate Governance and Ethics in Finance
 

Ethical dilemmas in finance function- Ethics in capital budgeting decisions - Types of Corporate Governance Mechanisms; Key Principles of Good Corporate he Governance; Corporate Governance Around the World; Board of Directors; Auditing; Investor Communication – Voluntary disclosures- Framework of Transparency 

Unit-5
Teaching Hours:3
Corporate Governance and Ethics in Finance
 

Ethical dilemmas in finance function- Ethics in capital budgeting decisions - Types of Corporate Governance Mechanisms; Key Principles of Good Corporate he Governance; Corporate Governance Around the World; Board of Directors; Auditing; Investor Communication – Voluntary disclosures- Framework of Transparency 

Unit-5
Teaching Hours:3
Corporate Governance and Ethics in Finance
 

Ethical dilemmas in finance function- Ethics in capital budgeting decisions - Types of Corporate Governance Mechanisms; Key Principles of Good Corporate he Governance; Corporate Governance Around the World; Board of Directors; Auditing; Investor Communication – Voluntary disclosures- Framework of Transparency 

Text Books And Reference Books:

Text Book

Chandra, Prasanna  (2017).  Strategic Financial Management- Managing for Value creation. New Delhi: 

Essential Reading / Recommended Reading

Damodaran, Aswath 4th edition (2015). Applied Corporate Finance. New Delhi: Wiley publications

Chandra, Prasanna (2017). Projects: Planning, Analysis, Selection, Financing. New Delhi: Tata McGraw-Hill.

Young, S. and O'Byrne, S. (2000). EVA and value-based management: A practical guide to implementation. New Delhi: Tata McGraw-Hill.

Evaluation Pattern

As per the course plan

MBA541H - ORGANIZATIONAL CHANGE AND DEVELOPMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: The course is offered as a human resource elective in the second year. This course introduces students to the social science techniques and changes in interventions used to improve organizational effectiveness and enhance the personal development of individuals. It focuses on the philosophy, history, and evolving approaches associated with organizational change and development, with a special focus on initiating and managing change. Introduces methods used to identify organizational problems, understand the underlying causes for these problems, collect information and data about the causes or problems, and present diagnostic results.

Course Objectives: At the end of the course, the student should be able to.

•To illustrate the concepts of Organizational Change and Development at the individual, group, or organizational level

•To identify multiple perspectives of OCD concepts to present an Argument

•To analyze the impact of culture, values, and change dynamics on business decisions for initiating organizational development.

•To estimate the impact of change techniques to address business problems, relating to change and development

•To appraise appropriate frameworks to address challenges related to OCD (Evaluate)

Learning Outcome

CLO1: Make use of the concepts of organizational Change and Development at the individual, group, or organizational level

CLO2: Apply multiple perspectives of OCD concepts to present an argument

CLO3: Examine the impact of culture, values and change dynamics on business decisions for initiating organizational developments.

CLO4: Determine the impact of change technique to address business problems, relating to change and development

CLO5: Recommend appropriate frameworks to address challenges related to, relating to OCD.

Unit-1
Teaching Hours:8
Introduction to organizational change and development
 

Definition, history, and evolution of Organizational change and OD. Theories of planned change-Theory O and Theory E, types of planned change, critique of planned change, who is the OD practitioner? Professional OD, values and ethics, strategic focus.Kotter 8-Step model, Attitude towards change: Theory of psychological reactance, overcoming resistance to change, Commitment to change –Creating readiness for organizational change.       

Unit-1
Teaching Hours:8
Introduction to organizational change and development
 

Definition, history, and evolution of Organizational change and OD. Theories of planned change-Theory O and Theory E, types of planned change, critique of planned change, who is the OD practitioner? Professional OD, values and ethics, strategic focus.Kotter 8-Step model, Attitude towards change: Theory of psychological reactance, overcoming resistance to change, Commitment to change –Creating readiness for organizational change.       

Unit-1
Teaching Hours:8
Introduction to organizational change and development
 

Definition, history, and evolution of Organizational change and OD. Theories of planned change-Theory O and Theory E, types of planned change, critique of planned change, who is the OD practitioner? Professional OD, values and ethics, strategic focus.Kotter 8-Step model, Attitude towards change: Theory of psychological reactance, overcoming resistance to change, Commitment to change –Creating readiness for organizational change.       

Unit-1
Teaching Hours:8
Introduction to organizational change and development
 

Definition, history, and evolution of Organizational change and OD. Theories of planned change-Theory O and Theory E, types of planned change, critique of planned change, who is the OD practitioner? Professional OD, values and ethics, strategic focus.Kotter 8-Step model, Attitude towards change: Theory of psychological reactance, overcoming resistance to change, Commitment to change –Creating readiness for organizational change.       

Unit-2
Teaching Hours:6
Diagnostic techniques and feedback in OD
 

Diagnosing organizations, open-systems model, Force field analysis, Weisbord six box model, Congruence model, Grid OD, Tichy’s TPC framework, Stream analysis, Kilmann Model, Mckinsey 7s framework, Extended 7S framework, Burke- Litwin model, Appreciative Inquiry, Survey feedback.

Unit-2
Teaching Hours:6
Diagnostic techniques and feedback in OD
 

Diagnosing organizations, open-systems model, Force field analysis, Weisbord six box model, Congruence model, Grid OD, Tichy’s TPC framework, Stream analysis, Kilmann Model, Mckinsey 7s framework, Extended 7S framework, Burke- Litwin model, Appreciative Inquiry, Survey feedback.

Unit-2
Teaching Hours:6
Diagnostic techniques and feedback in OD
 

Diagnosing organizations, open-systems model, Force field analysis, Weisbord six box model, Congruence model, Grid OD, Tichy’s TPC framework, Stream analysis, Kilmann Model, Mckinsey 7s framework, Extended 7S framework, Burke- Litwin model, Appreciative Inquiry, Survey feedback.

Unit-2
Teaching Hours:6
Diagnostic techniques and feedback in OD
 

Diagnosing organizations, open-systems model, Force field analysis, Weisbord six box model, Congruence model, Grid OD, Tichy’s TPC framework, Stream analysis, Kilmann Model, Mckinsey 7s framework, Extended 7S framework, Burke- Litwin model, Appreciative Inquiry, Survey feedback.

Unit-3
Teaching Hours:4
Human process interventions
 

Interpersonal and group process approaches – T-groups, process consultation, third party interventions and team building. Organization process approaches – organization confrontation meeting, inter group relations interventions, large group interventions, and grid OD

Unit-3
Teaching Hours:4
Human process interventions
 

Interpersonal and group process approaches – T-groups, process consultation, third party interventions and team building. Organization process approaches – organization confrontation meeting, inter group relations interventions, large group interventions, and grid OD

Unit-3
Teaching Hours:4
Human process interventions
 

Interpersonal and group process approaches – T-groups, process consultation, third party interventions and team building. Organization process approaches – organization confrontation meeting, inter group relations interventions, large group interventions, and grid OD

Unit-3
Teaching Hours:4
Human process interventions
 

Interpersonal and group process approaches – T-groups, process consultation, third party interventions and team building. Organization process approaches – organization confrontation meeting, inter group relations interventions, large group interventions, and grid OD

Unit-4
Teaching Hours:5
Restructuring organizations
 

Restructuring organizations – structural design, group’s process structure, downsizing, and reengineering

Employee involvement – What is it? Employee involvement practices, parallel structures, high–involvement organizations, high involvement, and TQM

 

Work design – the engineering approach, the motivational approach, the socio-technical approach, and designing work for technical and personal needs

Unit-4
Teaching Hours:5
Restructuring organizations
 

Restructuring organizations – structural design, group’s process structure, downsizing, and reengineering

Employee involvement – What is it? Employee involvement practices, parallel structures, high–involvement organizations, high involvement, and TQM

 

Work design – the engineering approach, the motivational approach, the socio-technical approach, and designing work for technical and personal needs

Unit-4
Teaching Hours:5
Restructuring organizations
 

Restructuring organizations – structural design, group’s process structure, downsizing, and reengineering

Employee involvement – What is it? Employee involvement practices, parallel structures, high–involvement organizations, high involvement, and TQM

 

Work design – the engineering approach, the motivational approach, the socio-technical approach, and designing work for technical and personal needs

Unit-4
Teaching Hours:5
Restructuring organizations
 

Restructuring organizations – structural design, group’s process structure, downsizing, and reengineering

Employee involvement – What is it? Employee involvement practices, parallel structures, high–involvement organizations, high involvement, and TQM

 

Work design – the engineering approach, the motivational approach, the socio-technical approach, and designing work for technical and personal needs

Unit-5
Teaching Hours:7
Human resource management interventions
 

Developing and assisting members – career planning and development interventions, resources planning and strategy, workforce diversity interventions, and employee wellness interventions

Integrated strategic change, trans-organizational development, and mergers and acquisitions

Organizational transformation– characteristics of transformational change, culture change, self-designing organization organizational learning, and knowledge management.

 

Evaluation and Future of OD intervention-Sustaining change after intervention evaluation – Ending an engagement, Global issues in OD, OD in International business, and future of OD (Self-learning). 

Unit-5
Teaching Hours:7
Human resource management interventions
 

Developing and assisting members – career planning and development interventions, resources planning and strategy, workforce diversity interventions, and employee wellness interventions

Integrated strategic change, trans-organizational development, and mergers and acquisitions

Organizational transformation– characteristics of transformational change, culture change, self-designing organization organizational learning, and knowledge management.

 

Evaluation and Future of OD intervention-Sustaining change after intervention evaluation – Ending an engagement, Global issues in OD, OD in International business, and future of OD (Self-learning). 

Unit-5
Teaching Hours:7
Human resource management interventions
 

Developing and assisting members – career planning and development interventions, resources planning and strategy, workforce diversity interventions, and employee wellness interventions

Integrated strategic change, trans-organizational development, and mergers and acquisitions

Organizational transformation– characteristics of transformational change, culture change, self-designing organization organizational learning, and knowledge management.

 

Evaluation and Future of OD intervention-Sustaining change after intervention evaluation – Ending an engagement, Global issues in OD, OD in International business, and future of OD (Self-learning). 

Unit-5
Teaching Hours:7
Human resource management interventions
 

Developing and assisting members – career planning and development interventions, resources planning and strategy, workforce diversity interventions, and employee wellness interventions

Integrated strategic change, trans-organizational development, and mergers and acquisitions

Organizational transformation– characteristics of transformational change, culture change, self-designing organization organizational learning, and knowledge management.

 

Evaluation and Future of OD intervention-Sustaining change after intervention evaluation – Ending an engagement, Global issues in OD, OD in International business, and future of OD (Self-learning). 

Text Books And Reference Books:

Essential Reading

Cummings, T G and Worley C G (2018). Organization Development and Change, 11th edition, Cengage Learning

Essential Reading / Recommended Reading

Recommended Reading

1.         French, W L and Bell C H (2017). Organization Development: Behavioural science interventions for organizational improvement, 6th edition, Pearson Education.

2.         French W L., Bell, C H and Vohra, V, (2009). Organization Development: Behavioural science interventions for organizational improvement. Dorling Kindersley (India) Pvt. Ltd.

3.         Harvey D and Brown D R (2004). An Experiential approach to Organization Development. 7/e, Pearson Education.

4.         Kotter, J P (1996). Leading Change. Boston: Harvard Business School Press. ISBN # 0-87584-747-1.

5.         Nilakant, V and Ramnarayan S (2006). Change Management: Altering mindsets in aglobal context. Response Books.

6.         Singh, K (2006). Organization Change and Development. Excel Books

7.         Ramanarayn, S. and Rao T V (2011). Organization Development: Accelerating Learning and Transformation. SAGE Publications.

8.         Sharma,R.(2012).Organizational Change and Transformation. Tata McGraw Hill.

 

 

 

 

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total

CIA1

Change Management

 

1,2

20

 

20

CIA2

Mid-term

1,2,3

50

50%

25

CIA3

Role play on OD interventions                                                                                                                                             

4,5

20

 

20

 

ETE

All units

50

60%

30

 

 

 

 

 

5

 

 

 

 

 

 

MBA541L - OPERATIONS STRATEGY (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  The operations strategy course is a three-credit course offered in the 5th trimester as an elective course for LOS students. This course gives opportunities for students to examine the frameworks for assessing operations strategy and make decisions relating to the areas of capacity, purchasing and supply, process technology, improvement, and innovation. The financial aspect of evaluating and justifying capital investments in strategic alternatives is a crucial unit in this course. Students opting for this course should have a good understanding of the operations decision areas and capital investment planning. 

Course Objectives: 

1.      Facilitate understanding of role of operations strategy in creating and sustaining competitive advantage.

2.      Provide tools for evaluating factors related to capacity and purchasing.

3.      Develop and evaluate operational models based on disruptive technologies and framework for improvement.

4.      Explore the criticality of alignment of business strategy and operations strategy.

Facilitate critical evaluation of financial alternatives.

Learning Outcome

CLO1: Assess operations strategy for maximizing strategic impact.

CLO2: Evaluate capacity and purchasing & supply strategies.

CLO3: Evaluate process technologies and improvement strategies.

CLO4: Formulate operations strategy in alignment with business strategy.

CLO5: Evaluate and justify capital investment alternatives.

Unit-1
Teaching Hours:6
Operations strategy for strategic impact
 

Operations excellence and strategy, operations strategy concept, directed strategy, emergent strategy, fit and focus, learning, operations strategy framework, strategy matrix and process, challenges to the framework, dynamic organizational capabilities, attacking and defending through operations, assessing operations strategy, operations decision areas, strategy substitutes.

Unit-1
Teaching Hours:6
Operations strategy for strategic impact
 

Operations excellence and strategy, operations strategy concept, directed strategy, emergent strategy, fit and focus, learning, operations strategy framework, strategy matrix and process, challenges to the framework, dynamic organizational capabilities, attacking and defending through operations, assessing operations strategy, operations decision areas, strategy substitutes.

Unit-2
Teaching Hours:6
Capacity strategy, purchasing and supply strategy
 

Concept of capacity strategy, capacity levels, number and size of sites, capacity change, location of capacity, concept of purchasing and supply strategy, vertical integration decision, contracting and relationships, type of arrangement, supply network dynamics, managing suppliers over time, purchasing and supply chain risk.

Unit-2
Teaching Hours:6
Capacity strategy, purchasing and supply strategy
 

Concept of capacity strategy, capacity levels, number and size of sites, capacity change, location of capacity, concept of purchasing and supply strategy, vertical integration decision, contracting and relationships, type of arrangement, supply network dynamics, managing suppliers over time, purchasing and supply chain risk.

Unit-3
Teaching Hours:6
Process technology and improvement strategy
 

Process technology concept, technology-volume-variety, product-process matrix, challenges of information technology especially disruptive technologies, navigating digital transformation, evaluating process technology, operations improvement, setting direction, importance-performance mapping, developing capabilities, deploying capabilities in market, innovation, strategic importance, market requirements’ perspective, resource requirements’ perspective.

Unit-3
Teaching Hours:6
Process technology and improvement strategy
 

Process technology concept, technology-volume-variety, product-process matrix, challenges of information technology especially disruptive technologies, navigating digital transformation, evaluating process technology, operations improvement, setting direction, importance-performance mapping, developing capabilities, deploying capabilities in market, innovation, strategic importance, market requirements’ perspective, resource requirements’ perspective.

Unit-4
Teaching Hours:6
Operations strategy process
 

Formulating operations strategy, role of alignment, maintaining alignment over time, analysis for formulation, challenges, criteria for complete formulation, implementation, operational vs strategic monitoring and control, tracking progress of strategic objectives, controlling risks, contribution of strategic learning.

Unit-4
Teaching Hours:6
Operations strategy process
 

Formulating operations strategy, role of alignment, maintaining alignment over time, analysis for formulation, challenges, criteria for complete formulation, implementation, operational vs strategic monitoring and control, tracking progress of strategic objectives, controlling risks, contribution of strategic learning.

Unit-5
Teaching Hours:6
Evaluating and justifying capital investments
 

Managing investment planning – evaluate, forecast, define alternatives, financial analysis, select and defend, implement, audit; financial analysis of proposed investments – framework, measures of security / recompense / predictability, analysis; integration of investments with long-term strategies.                                                                                                                            

 

 

Unit-5
Teaching Hours:6
Evaluating and justifying capital investments
 

Managing investment planning – evaluate, forecast, define alternatives, financial analysis, select and defend, implement, audit; financial analysis of proposed investments – framework, measures of security / recompense / predictability, analysis; integration of investments with long-term strategies.                                                                                                                            

 

 

Text Books And Reference Books:

1.      Nigel Slack, Michael Lewis (2017). Operations Strategy. 5th Edition, Pearson Publications.

 

2.      Robert Hayes, Gary Pisano, David Upton, Steven Wheelwright (2016). Operations, Strategy, and Technology: Pursuing the competitive edge, Wiley India Pvt. Ltd.

Essential Reading / Recommended Reading

1.      David A. Garvin (1991), Operations Strategy: Text and Cases, Pearson Publications.

 

2.      Robert S. Kaplan, David P. Norton (2004), Strategy Maps: Converting intangible assets into tangible outcomes, HBR Press.

Evaluation Pattern

*

MBA541M - RETAILING MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This paper is offered as a marketing elective in the fifth trimester. It gives a complete insight on the knowledge of retailing and prepares students for careers in the area of organized retailing. Students opting for this elective specialize in the various aspects of retailing; – multichannel retailing, retailing strategy, customer relationship management, information systems and supply chain management, managing merchandise, store management etc.

Course Objectives: This course attempts to provide insights on the knowledge of retailing and prepares students for careers in the area of organized retailing.

Learning Outcome

CLO1: Compare various retail formats and technological advancements for setting up appropriate retail business

CLO2: Identify the competitive strategies for retail business decisions

CLO3: Examine the site location and operational efficiency for marketing decisions

CLO4: Analyse the effectiveness of merchandising and pricing strategies

CLO5: Assess store layout and planogram for retail business

Unit-1
Teaching Hours:6
The World of Retailing
 

Introduction to world of Retailing: Economic, Social, Legal, Ethical, Significance and Opportunities. Trends in retailing, Wheel of Retailing, and Retailer’s Characteristics.

Types of Retailers: Food and General Management Merchandise Retailers, Non Store Retail Formats, Services Retailing and Types of Ownership.

Omni-channel Retailing: Retail channels, Electronic retail and shopping in future.

 

Technological Advancements in Retail: Artificial Intelligence, Chat Bots, Augmented Reality – 3D, IoTs, Self Check Outs.

Unit-1
Teaching Hours:6
The World of Retailing
 

Introduction to world of Retailing: Economic, Social, Legal, Ethical, Significance and Opportunities. Trends in retailing, Wheel of Retailing, and Retailer’s Characteristics.

Types of Retailers: Food and General Management Merchandise Retailers, Non Store Retail Formats, Services Retailing and Types of Ownership.

Omni-channel Retailing: Retail channels, Electronic retail and shopping in future.

 

Technological Advancements in Retail: Artificial Intelligence, Chat Bots, Augmented Reality – 3D, IoTs, Self Check Outs.

Unit-1
Teaching Hours:6
The World of Retailing
 

Introduction to world of Retailing: Economic, Social, Legal, Ethical, Significance and Opportunities. Trends in retailing, Wheel of Retailing, and Retailer’s Characteristics.

Types of Retailers: Food and General Management Merchandise Retailers, Non Store Retail Formats, Services Retailing and Types of Ownership.

Omni-channel Retailing: Retail channels, Electronic retail and shopping in future.

 

Technological Advancements in Retail: Artificial Intelligence, Chat Bots, Augmented Reality – 3D, IoTs, Self Check Outs.

Unit-1
Teaching Hours:6
The World of Retailing
 

Introduction to world of Retailing: Economic, Social, Legal, Ethical, Significance and Opportunities. Trends in retailing, Wheel of Retailing, and Retailer’s Characteristics.

Types of Retailers: Food and General Management Merchandise Retailers, Non Store Retail Formats, Services Retailing and Types of Ownership.

Omni-channel Retailing: Retail channels, Electronic retail and shopping in future.

 

Technological Advancements in Retail: Artificial Intelligence, Chat Bots, Augmented Reality – 3D, IoTs, Self Check Outs.

Unit-1
Teaching Hours:6
The World of Retailing
 

Introduction to world of Retailing: Economic, Social, Legal, Ethical, Significance and Opportunities. Trends in retailing, Wheel of Retailing, and Retailer’s Characteristics.

Types of Retailers: Food and General Management Merchandise Retailers, Non Store Retail Formats, Services Retailing and Types of Ownership.

Omni-channel Retailing: Retail channels, Electronic retail and shopping in future.

 

Technological Advancements in Retail: Artificial Intelligence, Chat Bots, Augmented Reality – 3D, IoTs, Self Check Outs.

Unit-2
Teaching Hours:6
Retailing Strategy
 

Level of Knowledge:  Conceptual and practical knowledge

Retail Market Strategy: Planning and development, Target Market and Retail Formats, Building Sustainable Competitive Advantage, Strategic Retail Planning Process and Business Operations.

 

Retail Financial developments: Structure of Business, Investment Decisions, Financial Evaluation and Strategic Profit Model. 

Unit-2
Teaching Hours:6
Retailing Strategy
 

Level of Knowledge:  Conceptual and practical knowledge

Retail Market Strategy: Planning and development, Target Market and Retail Formats, Building Sustainable Competitive Advantage, Strategic Retail Planning Process and Business Operations.

 

Retail Financial developments: Structure of Business, Investment Decisions, Financial Evaluation and Strategic Profit Model. 

Unit-2
Teaching Hours:6
Retailing Strategy
 

Level of Knowledge:  Conceptual and practical knowledge

Retail Market Strategy: Planning and development, Target Market and Retail Formats, Building Sustainable Competitive Advantage, Strategic Retail Planning Process and Business Operations.

 

Retail Financial developments: Structure of Business, Investment Decisions, Financial Evaluation and Strategic Profit Model. 

Unit-2
Teaching Hours:6
Retailing Strategy
 

Level of Knowledge:  Conceptual and practical knowledge

Retail Market Strategy: Planning and development, Target Market and Retail Formats, Building Sustainable Competitive Advantage, Strategic Retail Planning Process and Business Operations.

 

Retail Financial developments: Structure of Business, Investment Decisions, Financial Evaluation and Strategic Profit Model. 

Unit-2
Teaching Hours:6
Retailing Strategy
 

Level of Knowledge:  Conceptual and practical knowledge

Retail Market Strategy: Planning and development, Target Market and Retail Formats, Building Sustainable Competitive Advantage, Strategic Retail Planning Process and Business Operations.

 

Retail Financial developments: Structure of Business, Investment Decisions, Financial Evaluation and Strategic Profit Model. 

Unit-3
Teaching Hours:5
Retail Location and SCM
 

Level of Knowledge: Conceptual and Application

Retail locations and site selection: Planned Vs. Unplanned Locations

Retail Locations: Catchment Analysis, Trade Area Analysis, Huff-Gravity Model. Information Systems

Distribution: Supply Chain Management, Physical Distribution, Inventory and Warehouse Management.

Unit-3
Teaching Hours:5
Retail Location and SCM
 

Level of Knowledge: Conceptual and Application

Retail locations and site selection: Planned Vs. Unplanned Locations

Retail Locations: Catchment Analysis, Trade Area Analysis, Huff-Gravity Model. Information Systems

Distribution: Supply Chain Management, Physical Distribution, Inventory and Warehouse Management.

Unit-3
Teaching Hours:5
Retail Location and SCM
 

Level of Knowledge: Conceptual and Application

Retail locations and site selection: Planned Vs. Unplanned Locations

Retail Locations: Catchment Analysis, Trade Area Analysis, Huff-Gravity Model. Information Systems

Distribution: Supply Chain Management, Physical Distribution, Inventory and Warehouse Management.

Unit-3
Teaching Hours:5
Retail Location and SCM
 

Level of Knowledge: Conceptual and Application

Retail locations and site selection: Planned Vs. Unplanned Locations

Retail Locations: Catchment Analysis, Trade Area Analysis, Huff-Gravity Model. Information Systems

Distribution: Supply Chain Management, Physical Distribution, Inventory and Warehouse Management.

Unit-3
Teaching Hours:5
Retail Location and SCM
 

Level of Knowledge: Conceptual and Application

Retail locations and site selection: Planned Vs. Unplanned Locations

Retail Locations: Catchment Analysis, Trade Area Analysis, Huff-Gravity Model. Information Systems

Distribution: Supply Chain Management, Physical Distribution, Inventory and Warehouse Management.

Unit-4
Teaching Hours:8
Merchandise Management
 

Merchandise Planning: Category Management, Sales Forecasting and Assortment Planning Process.

Buying Merchandise: Branding Strategies, Sourcing Decisions and Vendor Management.

Pricing strategies: Objectives, Pricing Calculations and Approaches, Price Adjustments.

 

Retail Communication Mix: Developing Brand Loyalty and Image, Selecting Promotional Mix, Planning Retail Communication Process.

Unit-4
Teaching Hours:8
Merchandise Management
 

Merchandise Planning: Category Management, Sales Forecasting and Assortment Planning Process.

Buying Merchandise: Branding Strategies, Sourcing Decisions and Vendor Management.

Pricing strategies: Objectives, Pricing Calculations and Approaches, Price Adjustments.

 

Retail Communication Mix: Developing Brand Loyalty and Image, Selecting Promotional Mix, Planning Retail Communication Process.

Unit-4
Teaching Hours:8
Merchandise Management
 

Merchandise Planning: Category Management, Sales Forecasting and Assortment Planning Process.

Buying Merchandise: Branding Strategies, Sourcing Decisions and Vendor Management.

Pricing strategies: Objectives, Pricing Calculations and Approaches, Price Adjustments.

 

Retail Communication Mix: Developing Brand Loyalty and Image, Selecting Promotional Mix, Planning Retail Communication Process.

Unit-4
Teaching Hours:8
Merchandise Management
 

Merchandise Planning: Category Management, Sales Forecasting and Assortment Planning Process.

Buying Merchandise: Branding Strategies, Sourcing Decisions and Vendor Management.

Pricing strategies: Objectives, Pricing Calculations and Approaches, Price Adjustments.

 

Retail Communication Mix: Developing Brand Loyalty and Image, Selecting Promotional Mix, Planning Retail Communication Process.

Unit-4
Teaching Hours:8
Merchandise Management
 

Merchandise Planning: Category Management, Sales Forecasting and Assortment Planning Process.

Buying Merchandise: Branding Strategies, Sourcing Decisions and Vendor Management.

Pricing strategies: Objectives, Pricing Calculations and Approaches, Price Adjustments.

 

Retail Communication Mix: Developing Brand Loyalty and Image, Selecting Promotional Mix, Planning Retail Communication Process.

Unit-5
Teaching Hours:5
Store Management
 

Retail Store Operations – KPI’s and KRA’s, Customer Footfalls Tracking, Customer Services, Resolving Issues and Complaints, Shop Lifting & Shrinkage.

Store Design: Designing a Planogram, Types of Store Layout and Design, Objectives Of Good Store Design, Space Planning. Visual merchandising, Merchandise Presentation Techniques, Importance of Atmospherics

Unit-5
Teaching Hours:5
Store Management
 

Retail Store Operations – KPI’s and KRA’s, Customer Footfalls Tracking, Customer Services, Resolving Issues and Complaints, Shop Lifting & Shrinkage.

Store Design: Designing a Planogram, Types of Store Layout and Design, Objectives Of Good Store Design, Space Planning. Visual merchandising, Merchandise Presentation Techniques, Importance of Atmospherics

Unit-5
Teaching Hours:5
Store Management
 

Retail Store Operations – KPI’s and KRA’s, Customer Footfalls Tracking, Customer Services, Resolving Issues and Complaints, Shop Lifting & Shrinkage.

Store Design: Designing a Planogram, Types of Store Layout and Design, Objectives Of Good Store Design, Space Planning. Visual merchandising, Merchandise Presentation Techniques, Importance of Atmospherics

Unit-5
Teaching Hours:5
Store Management
 

Retail Store Operations – KPI’s and KRA’s, Customer Footfalls Tracking, Customer Services, Resolving Issues and Complaints, Shop Lifting & Shrinkage.

Store Design: Designing a Planogram, Types of Store Layout and Design, Objectives Of Good Store Design, Space Planning. Visual merchandising, Merchandise Presentation Techniques, Importance of Atmospherics

Unit-5
Teaching Hours:5
Store Management
 

Retail Store Operations – KPI’s and KRA’s, Customer Footfalls Tracking, Customer Services, Resolving Issues and Complaints, Shop Lifting & Shrinkage.

Store Design: Designing a Planogram, Types of Store Layout and Design, Objectives Of Good Store Design, Space Planning. Visual merchandising, Merchandise Presentation Techniques, Importance of Atmospherics

Text Books And Reference Books:

Levy, M., Weitz, B., & Grewal, D., (2018). Retailing Management (10th Edition), McGraw Hill.

Essential Reading / Recommended Reading

Berman, B. & Evans, J. R. (2018). Retail Management A Strategic Approach (13th Edition). – Pearson.

Levy, M., Weitz, B., & Pandit, A., (2017) Retailing Management. McGraw Hill, Eighth Edition, Reprint 2017.

Sinha & Uniyal (2018). Managing Retailing 3rd Edition, Oxford.

Evaluation Pattern

*

MBA542B - MACHINE LEARNING ALGORITHMS-II (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a three-credit course offered as a Functional Core during the fifth trimester for Business Analytics Specialization students. The course encompasses clustering and association mining techniques predominantly segmentation and profiling models, and Perceptual Mapping.  By the end of the course, the students would be able to independently work on these models to solve business problems

Course Objectives:

At the end of the course, students would be able to

 

  1. Apply machine learning algorithms for targeted marketing

  2. Experiment Machine Learning Algorithms for market basket analysis

  3. Examine Machine Learning Algorithms for RFM Modeling

  4. Examine Machine Learning Algorithms for Market Mix Modeling

  5. Apply perceptual mapping for hyper personalization

Learning Outcome

CO1: Perform targeted marketing using machine learning algorithms

CO2: Perform market basket analysis using machine learning algorithms

CO3: Perform RFM Modeling to conduct behavioural targeting

CO4: Analyze machine learning algorithms for Market Mix Modeling

CO5: Experiment with perceptual mapping for hyper personalization

Unit-1
Teaching Hours:6
Customer segmentation
 

Introduction to STP, Targeted marketing, Cluster analysis- Hierarchical methods, Introduction to hierarchical and partitioning clustering, process of hierarchical and partitioning clustering, different types of hierarchical clustering methods, Non-hierarchical methods, Partitioning methods in cluster analysis- K-means clustering. Impact on Business and revenue

Unit-1
Teaching Hours:6
Customer segmentation
 

Introduction to STP, Targeted marketing, Cluster analysis- Hierarchical methods, Introduction to hierarchical and partitioning clustering, process of hierarchical and partitioning clustering, different types of hierarchical clustering methods, Non-hierarchical methods, Partitioning methods in cluster analysis- K-means clustering. Impact on Business and revenue

Unit-1
Teaching Hours:6
Customer segmentation
 

Introduction to STP, Targeted marketing, Cluster analysis- Hierarchical methods, Introduction to hierarchical and partitioning clustering, process of hierarchical and partitioning clustering, different types of hierarchical clustering methods, Non-hierarchical methods, Partitioning methods in cluster analysis- K-means clustering. Impact on Business and revenue

Unit-1
Teaching Hours:6
Customer segmentation
 

Introduction to STP, Targeted marketing, Cluster analysis- Hierarchical methods, Introduction to hierarchical and partitioning clustering, process of hierarchical and partitioning clustering, different types of hierarchical clustering methods, Non-hierarchical methods, Partitioning methods in cluster analysis- K-means clustering. Impact on Business and revenue

Unit-2
Teaching Hours:6
Market Basket Analysis
 

 

Definition, Hidden Patterns and relationships,Introduction to association mining techniques, product recommendation in retail market, introduction to Market Basket Analysis (MBA), creating and exploring dataset, Item frequency plot, support, lift and confidence measures and their interpretations and Apriori Algorithms. Business impact

Unit-2
Teaching Hours:6
Market Basket Analysis
 

 

Definition, Hidden Patterns and relationships,Introduction to association mining techniques, product recommendation in retail market, introduction to Market Basket Analysis (MBA), creating and exploring dataset, Item frequency plot, support, lift and confidence measures and their interpretations and Apriori Algorithms. Business impact

Unit-2
Teaching Hours:6
Market Basket Analysis
 

 

Definition, Hidden Patterns and relationships,Introduction to association mining techniques, product recommendation in retail market, introduction to Market Basket Analysis (MBA), creating and exploring dataset, Item frequency plot, support, lift and confidence measures and their interpretations and Apriori Algorithms. Business impact

Unit-2
Teaching Hours:6
Market Basket Analysis
 

 

Definition, Hidden Patterns and relationships,Introduction to association mining techniques, product recommendation in retail market, introduction to Market Basket Analysis (MBA), creating and exploring dataset, Item frequency plot, support, lift and confidence measures and their interpretations and Apriori Algorithms. Business impact

Unit-3
Teaching Hours:6
RFM Model Behavioral Targeting
 

 

Customer segmentation using RFM analysis , RFM score, visualization and segmentation, Identification of most valuable customers

Unit-3
Teaching Hours:6
RFM Model Behavioral Targeting
 

 

Customer segmentation using RFM analysis , RFM score, visualization and segmentation, Identification of most valuable customers

Unit-3
Teaching Hours:6
RFM Model Behavioral Targeting
 

 

Customer segmentation using RFM analysis , RFM score, visualization and segmentation, Identification of most valuable customers

Unit-3
Teaching Hours:6
RFM Model Behavioral Targeting
 

 

Customer segmentation using RFM analysis , RFM score, visualization and segmentation, Identification of most valuable customers

Unit-4
Teaching Hours:6
Market Mix Model
 

 

 

Introduction to optimization techniques and application, Algorithm Optimization, Identification of Business Metrics, Marketing Mix Modelling, Hyper Parameter tuning, Estimate of Marketing strategies on sales.

Unit-4
Teaching Hours:6
Market Mix Model
 

 

 

Introduction to optimization techniques and application, Algorithm Optimization, Identification of Business Metrics, Marketing Mix Modelling, Hyper Parameter tuning, Estimate of Marketing strategies on sales.

Unit-4
Teaching Hours:6
Market Mix Model
 

 

 

Introduction to optimization techniques and application, Algorithm Optimization, Identification of Business Metrics, Marketing Mix Modelling, Hyper Parameter tuning, Estimate of Marketing strategies on sales.

Unit-4
Teaching Hours:6
Market Mix Model
 

 

 

Introduction to optimization techniques and application, Algorithm Optimization, Identification of Business Metrics, Marketing Mix Modelling, Hyper Parameter tuning, Estimate of Marketing strategies on sales.

Unit-5
Teaching Hours:6
Perceptual Mapping
 

 

 

Positioning using perceptual mapping, Pricing strategies, Preference map, Attribute based Perceptual map, Hyper Personalization

Unit-5
Teaching Hours:6
Perceptual Mapping
 

 

 

Positioning using perceptual mapping, Pricing strategies, Preference map, Attribute based Perceptual map, Hyper Personalization

Unit-5
Teaching Hours:6
Perceptual Mapping
 

 

 

Positioning using perceptual mapping, Pricing strategies, Preference map, Attribute based Perceptual map, Hyper Personalization

Unit-5
Teaching Hours:6
Perceptual Mapping
 

 

 

Positioning using perceptual mapping, Pricing strategies, Preference map, Attribute based Perceptual map, Hyper Personalization

Text Books And Reference Books:

 

U Dinesh Kumar (2017), Business Analytics: The Science of Data - Driven Decision Making, WILEY

Essential Reading / Recommended Reading

 

  1. Applied Multivariate Statistical Analysis by Richard A. Johnson, Dean W. Wichern, PHI Learning

  2. Data analysis and graphics with R by Robert Kabacoff

  3. Practical Data Science with R by Nina Zumel and John Mount

  4. Multivariate Data Analysis by Hair|Black|Babin|Anderson|Tatham, Pearson publication

  5. Market Segmentation Analysis by  Sara Dolnicar, Bettina Grün,   Friedrich Leisch, Springer, https://link.springer.com/book/10.1007/978-981-10-8818-6

  6. Shmueli, G., Patel, N. R., & Bruce, P. C. (2008). Data Mining for Business Intelligence:

  7. Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner (2nd ed., p. 428). WILEY

Evaluation Pattern

as per courseplan 

MBA542EI - UNDERSTANDING CULTURES AND MARKETS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  The course provides an understanding of the contextual knowledge, cross cultural skills and multiple perspectives required to manage and work across borders and cultures in a changing global business environment. 

Learning Outcome

CO1: Utilize conceptual ideas for systematically understanding the cross-cultural contexts of international business

CO2: Organize cultural arguments and social responsibility in the sustainable Goals of local and global business contexts.

CO3: Examine the impact of entrepreneurial value system in expanding the consumer culture.

CO4: Determine the cultural orientation of nations and organizations through cultural dimensions

CO5: Analyze the elements of entrepreneurial ecosystems and its influence across countries

Unit-1
Teaching Hours:5
Concepts and ethics
 

The concept of culture in social anthropology, Identity and identification in shifting social contexts, Ethnocentrism, cultural relativism and ethics, Digital communication and context collapse 

Unit-2
Teaching Hours:10
Social integration in global business etiquette
 

Reciprocity, economic and symbolic exchange, and social integration, Globalization, the glocal, branding and identity-politics

Unit-3
Teaching Hours:8
Political and Economic Context
 

Political and Economic Context of Entrepreneurial clusters, Media, advertising and visual culture, Intercultural encounters. Shopping, social relations and cultural meaning in an expanding consumer culture 

Unit-4
Teaching Hours:5
The Historical & Cultural context of entrepreneurial clusters
 

Impact of history on the unique context of each country, also about the various stakeholders and factors that foster successful ecosystems – universities, accelerator/incubators, venture capital, banks, labor laws, intellectual property rights, etc

Unit-5
Teaching Hours:2
Entrepreneurial ecosystems across countries
 

Entrepreneurs and Entrepreneurial Ecosystems-Region/Country Analysis, understanding different types of entrepreneurs, current research on entrepreneurial ecosystems, data on ecosystems of that country and examples of how some ecosystems have evolved-e.g. Silicon Valley, Israel

Text Books And Reference Books:

Erin Meyer, The Culture Map: Breaking Through the Invisible Boundaries of Global Business, 2014

The Culture of Markets (Cultural Sociology), Frederick F. Wherry

 

Daniel J. Isenberg, “How to Start an Entrepreneurial Revolution,” Harvard Business Review, June 2010

Essential Reading / Recommended Reading

Rosabeth Moss Kanter, “Enriching the Ecosystem,” Harvard Business Review, March 2012 

Lynda Applegate, Alexander Meyer, Talia Varley, “Rising from the Ashes: Emergence of Chicago’s Entrepreneurial Ecosystem”, HBS, June 2017

Evaluation Pattern

As per course plan

MBA542F - FINANCIAL RISK MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is offered to provide the students an understanding of the emerging areas of Risk Management. This course equips the students with the tools and techniques to manage the financial risk efficiently.  It also enables them to learn corporate governance and risk strategies to manage both financial and non-financial risks.

 

Learning Outcome

CLO1: Understand the importance of risk management to an organization

CLO2: Measure risk using VaR and other techniques prescribed in Basel Accords.

CLO3: Develop an ethically and socially responsible outlook in the context of risk management in the financial sector space with specific reference to banking.

CLO4: Evaluate risk exposure of firms

CLO5: Apply risk management tools to real corporate situations

Unit-1
Teaching Hours:3
Introduction to Risk
 

Risk defined, Types of risk, Risk Management failures: What are they and when do they happen within an organization? Financial disasters due to risk management failures and its implications to organizations, extreme market movements – instances from the past, creating value with risk management.

Unit-1
Teaching Hours:3
Introduction to Risk
 

Risk defined, Types of risk, Risk Management failures: What are they and when do they happen within an organization? Financial disasters due to risk management failures and its implications to organizations, extreme market movements – instances from the past, creating value with risk management.

Unit-1
Teaching Hours:3
Introduction to Risk
 

Risk defined, Types of risk, Risk Management failures: What are they and when do they happen within an organization? Financial disasters due to risk management failures and its implications to organizations, extreme market movements – instances from the past, creating value with risk management.

Unit-1
Teaching Hours:3
Introduction to Risk
 

Risk defined, Types of risk, Risk Management failures: What are they and when do they happen within an organization? Financial disasters due to risk management failures and its implications to organizations, extreme market movements – instances from the past, creating value with risk management.

Unit-1
Teaching Hours:3
Introduction to Risk
 

Risk defined, Types of risk, Risk Management failures: What are they and when do they happen within an organization? Financial disasters due to risk management failures and its implications to organizations, extreme market movements – instances from the past, creating value with risk management.

Unit-2
Teaching Hours:3
Regulations, Basel III
 

Overview of Basel norms –Basel Committee on Banking Supervision (BCBS), Basel norms/ guidelines - A move towards Enterprise Risk Management & Integrated supervision, Basel III norms - 3 Pillar approach, Identifying the sources of Credit, Market & Operational risks and determining respective capital as part of minimum required capital, approaches to Capital measurement.

 

Unit-2
Teaching Hours:3
Regulations, Basel III
 

Overview of Basel norms –Basel Committee on Banking Supervision (BCBS), Basel norms/ guidelines - A move towards Enterprise Risk Management & Integrated supervision, Basel III norms - 3 Pillar approach, Identifying the sources of Credit, Market & Operational risks and determining respective capital as part of minimum required capital, approaches to Capital measurement.

 

Unit-2
Teaching Hours:3
Regulations, Basel III
 

Overview of Basel norms –Basel Committee on Banking Supervision (BCBS), Basel norms/ guidelines - A move towards Enterprise Risk Management & Integrated supervision, Basel III norms - 3 Pillar approach, Identifying the sources of Credit, Market & Operational risks and determining respective capital as part of minimum required capital, approaches to Capital measurement.

 

Unit-2
Teaching Hours:3
Regulations, Basel III
 

Overview of Basel norms –Basel Committee on Banking Supervision (BCBS), Basel norms/ guidelines - A move towards Enterprise Risk Management & Integrated supervision, Basel III norms - 3 Pillar approach, Identifying the sources of Credit, Market & Operational risks and determining respective capital as part of minimum required capital, approaches to Capital measurement.

 

Unit-2
Teaching Hours:3
Regulations, Basel III
 

Overview of Basel norms –Basel Committee on Banking Supervision (BCBS), Basel norms/ guidelines - A move towards Enterprise Risk Management & Integrated supervision, Basel III norms - 3 Pillar approach, Identifying the sources of Credit, Market & Operational risks and determining respective capital as part of minimum required capital, approaches to Capital measurement.

 

Unit-3
Teaching Hours:9
Market Risk & Interest Rate Risk
 

Measures of Financial risk – Mean – Variance framework- an understanding, Standard deviation, covariance and correlation, coefficient of variation, portfolio risk, Normal distribution- key properties and its application to finance domain from risk management perspective, measures of skewness and kurtosis and their effects of risk assessment, log normal distribution and its application to finance, Value at risk methods, EWMA model, Expected shortfall, Scenario analysis, Coherent risk measures.

 

Interest rate risk: Interest rate risk management in banks, bond duration- DV01, bond convexity, hedging interest rate risk with DV01 and interest rate swaps, Forward rate agreements, Bond VaR.

Unit-3
Teaching Hours:9
Market Risk & Interest Rate Risk
 

Measures of Financial risk – Mean – Variance framework- an understanding, Standard deviation, covariance and correlation, coefficient of variation, portfolio risk, Normal distribution- key properties and its application to finance domain from risk management perspective, measures of skewness and kurtosis and their effects of risk assessment, log normal distribution and its application to finance, Value at risk methods, EWMA model, Expected shortfall, Scenario analysis, Coherent risk measures.

 

Interest rate risk: Interest rate risk management in banks, bond duration- DV01, bond convexity, hedging interest rate risk with DV01 and interest rate swaps, Forward rate agreements, Bond VaR.

Unit-3
Teaching Hours:9
Market Risk & Interest Rate Risk
 

Measures of Financial risk – Mean – Variance framework- an understanding, Standard deviation, covariance and correlation, coefficient of variation, portfolio risk, Normal distribution- key properties and its application to finance domain from risk management perspective, measures of skewness and kurtosis and their effects of risk assessment, log normal distribution and its application to finance, Value at risk methods, EWMA model, Expected shortfall, Scenario analysis, Coherent risk measures.

 

Interest rate risk: Interest rate risk management in banks, bond duration- DV01, bond convexity, hedging interest rate risk with DV01 and interest rate swaps, Forward rate agreements, Bond VaR.

Unit-3
Teaching Hours:9
Market Risk & Interest Rate Risk
 

Measures of Financial risk – Mean – Variance framework- an understanding, Standard deviation, covariance and correlation, coefficient of variation, portfolio risk, Normal distribution- key properties and its application to finance domain from risk management perspective, measures of skewness and kurtosis and their effects of risk assessment, log normal distribution and its application to finance, Value at risk methods, EWMA model, Expected shortfall, Scenario analysis, Coherent risk measures.

 

Interest rate risk: Interest rate risk management in banks, bond duration- DV01, bond convexity, hedging interest rate risk with DV01 and interest rate swaps, Forward rate agreements, Bond VaR.

Unit-3
Teaching Hours:9
Market Risk & Interest Rate Risk
 

Measures of Financial risk – Mean – Variance framework- an understanding, Standard deviation, covariance and correlation, coefficient of variation, portfolio risk, Normal distribution- key properties and its application to finance domain from risk management perspective, measures of skewness and kurtosis and their effects of risk assessment, log normal distribution and its application to finance, Value at risk methods, EWMA model, Expected shortfall, Scenario analysis, Coherent risk measures.

 

Interest rate risk: Interest rate risk management in banks, bond duration- DV01, bond convexity, hedging interest rate risk with DV01 and interest rate swaps, Forward rate agreements, Bond VaR.

Unit-4
Teaching Hours:9
Credit Risk
 

Principles of credit risk management: Forms of credit risk – Settlement risk, Counter party risk & Sovereign risk, Common sources of credit risk management, measuring credit risk – Probability of default, Loss given default, Exposure at default, Expected & Unexpected loss, and use of derivatives to manage credit risk, Economic capital and RAROC

Unit-4
Teaching Hours:9
Credit Risk
 

Principles of credit risk management: Forms of credit risk – Settlement risk, Counter party risk & Sovereign risk, Common sources of credit risk management, measuring credit risk – Probability of default, Loss given default, Exposure at default, Expected & Unexpected loss, and use of derivatives to manage credit risk, Economic capital and RAROC

Unit-4
Teaching Hours:9
Credit Risk
 

Principles of credit risk management: Forms of credit risk – Settlement risk, Counter party risk & Sovereign risk, Common sources of credit risk management, measuring credit risk – Probability of default, Loss given default, Exposure at default, Expected & Unexpected loss, and use of derivatives to manage credit risk, Economic capital and RAROC

Unit-4
Teaching Hours:9
Credit Risk
 

Principles of credit risk management: Forms of credit risk – Settlement risk, Counter party risk & Sovereign risk, Common sources of credit risk management, measuring credit risk – Probability of default, Loss given default, Exposure at default, Expected & Unexpected loss, and use of derivatives to manage credit risk, Economic capital and RAROC

Unit-4
Teaching Hours:9
Credit Risk
 

Principles of credit risk management: Forms of credit risk – Settlement risk, Counter party risk & Sovereign risk, Common sources of credit risk management, measuring credit risk – Probability of default, Loss given default, Exposure at default, Expected & Unexpected loss, and use of derivatives to manage credit risk, Economic capital and RAROC

Unit-5
Teaching Hours:6
Liquidity and Operational Risk
 

Liquidity risk & Interest rate risk: Management of Asset Liability Management in banks, liquidity risk management in banks, principles of ‘sound stress testing practices and supervision’.

 

Operational Risk: Operational risks in banks, Measuring and managing operational risks   

Unit-5
Teaching Hours:6
Liquidity and Operational Risk
 

Liquidity risk & Interest rate risk: Management of Asset Liability Management in banks, liquidity risk management in banks, principles of ‘sound stress testing practices and supervision’.

 

Operational Risk: Operational risks in banks, Measuring and managing operational risks   

Unit-5
Teaching Hours:6
Liquidity and Operational Risk
 

Liquidity risk & Interest rate risk: Management of Asset Liability Management in banks, liquidity risk management in banks, principles of ‘sound stress testing practices and supervision’.

 

Operational Risk: Operational risks in banks, Measuring and managing operational risks   

Unit-5
Teaching Hours:6
Liquidity and Operational Risk
 

Liquidity risk & Interest rate risk: Management of Asset Liability Management in banks, liquidity risk management in banks, principles of ‘sound stress testing practices and supervision’.

 

Operational Risk: Operational risks in banks, Measuring and managing operational risks   

Unit-5
Teaching Hours:6
Liquidity and Operational Risk
 

Liquidity risk & Interest rate risk: Management of Asset Liability Management in banks, liquidity risk management in banks, principles of ‘sound stress testing practices and supervision’.

 

Operational Risk: Operational risks in banks, Measuring and managing operational risks   

Text Books And Reference Books:
  1. Hull, J. C. (2015). Risk Management and financial institutions. (4th ed.). Toronto: Wiley India.
Essential Reading / Recommended Reading
    1. RBI’s Master Circulars on Risk Management
    2. BCBS Consultative Document
    3. Dun., & Bradstreet. (2006). Financial risk management. (1st ed.). Tata McGraw Hill.
    4. Crouhy, M., Galai, D., & Mark, R., (2006). The essentials of risk management. The McGraw Hill Companies.
    5. Williams, A. C., Young, P., & Smith, M.L. (1998). Risk management & insurance. The McGraw Hill Companies.
    6. Risk Management materials from GAARP and FRM.
Evaluation Pattern

*

MBA542H - INTERNATIONAL HUMAN RESOURCES MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is offered to the students of the MBA program specializing in Human Resources. An increasing number of firms have activities spread around the world and a critical reflection on the impact of IHRM on business activities and individuals in this context is of vital importance. In this course, various aspects of IHRM will be studied, with a special focus on (a) Strategic and Organizational Perspectives on IHRM (b) IHRM Practices (c) International Assignments and Employment Practices (d) Developments in IHRM Policy and Practice.

Course Objectives: International Human Resource Management (IHRM) is about the worldwide management of human resources. IHRM can be traced back to the growth of international business operations and the development of multinational firms with their formal and informal approaches to personnel administration and management. The purpose of this course is to provide the students with knowledge and understanding of IHRM as well as the ability and skills to analyse IHRM in contemporary firms.

Learning Outcome

CLO1: Define, explain and compare perspectives and theories related to IHRM

CLO2: Critically analyse theories, perspectives, and practical problems facing contemporary firms by making use of in-depth understanding of research in IHRM

CLO3: Systematically illustrate, define, categorise, and analyse a broad range of issues and problems facing MNCs in their IHRM activities

CLO4: Use concepts and tools for explaining and developing theories and methods which can be integrated into practical applications of IHRM

CLO5: Present, both in speech and writing, the impact of IHRM in MNCs and evaluate ethical matters related to IHRM

Unit-1
Teaching Hours:9
Introduction to IHRM
 

Defining International HRM, Differences between Domestic and International HRM and moderating factors. IHRM Strategic framework. The cultural context of IHRM – Hofstede, GLOBE and other culture models. Organizational Context - Standardization and localization, Factors driving standardization or localization, IHRM in cross border mergers and acquisitions - due diligence, retention of key talent, competitive advantage in the global economy.

Unit-1
Teaching Hours:9
Introduction to IHRM
 

Defining International HRM, Differences between Domestic and International HRM and moderating factors. IHRM Strategic framework. The cultural context of IHRM – Hofstede, GLOBE and other culture models. Organizational Context - Standardization and localization, Factors driving standardization or localization, IHRM in cross border mergers and acquisitions - due diligence, retention of key talent, competitive advantage in the global economy.

Unit-1
Teaching Hours:9
Introduction to IHRM
 

Defining International HRM, Differences between Domestic and International HRM and moderating factors. IHRM Strategic framework. The cultural context of IHRM – Hofstede, GLOBE and other culture models. Organizational Context - Standardization and localization, Factors driving standardization or localization, IHRM in cross border mergers and acquisitions - due diligence, retention of key talent, competitive advantage in the global economy.

Unit-1
Teaching Hours:9
Introduction to IHRM
 

Defining International HRM, Differences between Domestic and International HRM and moderating factors. IHRM Strategic framework. The cultural context of IHRM – Hofstede, GLOBE and other culture models. Organizational Context - Standardization and localization, Factors driving standardization or localization, IHRM in cross border mergers and acquisitions - due diligence, retention of key talent, competitive advantage in the global economy.

Unit-2
Teaching Hours:3
Resourcing for Global Markets
 

Approaches to staffing – EPRG Theory. Types of International assignments (long term, short term, commuter, rotational, contractual, virtual), Roles of expatriates and non-expatriates, Recruitment and selection of expats, Expat failure and success, Dual career couples.

Unit-2
Teaching Hours:3
Resourcing for Global Markets
 

Approaches to staffing – EPRG Theory. Types of International assignments (long term, short term, commuter, rotational, contractual, virtual), Roles of expatriates and non-expatriates, Recruitment and selection of expats, Expat failure and success, Dual career couples.

Unit-2
Teaching Hours:3
Resourcing for Global Markets
 

Approaches to staffing – EPRG Theory. Types of International assignments (long term, short term, commuter, rotational, contractual, virtual), Roles of expatriates and non-expatriates, Recruitment and selection of expats, Expat failure and success, Dual career couples.

Unit-2
Teaching Hours:3
Resourcing for Global Markets
 

Approaches to staffing – EPRG Theory. Types of International assignments (long term, short term, commuter, rotational, contractual, virtual), Roles of expatriates and non-expatriates, Recruitment and selection of expats, Expat failure and success, Dual career couples.

Unit-3
Teaching Hours:6
Training and Development
 

 Expatriate training – pre-departure training. Developing staff through international assignments, Trends in International training and development, Re-entry and career issues, Repatriation process, designing a repatriation program.

 

Multinational performance management, Managing performance of international employees, Performance appraisal of international employees. 

Unit-3
Teaching Hours:6
Training and Development
 

 Expatriate training – pre-departure training. Developing staff through international assignments, Trends in International training and development, Re-entry and career issues, Repatriation process, designing a repatriation program.

 

Multinational performance management, Managing performance of international employees, Performance appraisal of international employees. 

Unit-3
Teaching Hours:6
Training and Development
 

 Expatriate training – pre-departure training. Developing staff through international assignments, Trends in International training and development, Re-entry and career issues, Repatriation process, designing a repatriation program.

 

Multinational performance management, Managing performance of international employees, Performance appraisal of international employees. 

Unit-3
Teaching Hours:6
Training and Development
 

 Expatriate training – pre-departure training. Developing staff through international assignments, Trends in International training and development, Re-entry and career issues, Repatriation process, designing a repatriation program.

 

Multinational performance management, Managing performance of international employees, Performance appraisal of international employees. 

Unit-4
Teaching Hours:6
International compensation
 

Components of international compensation for expatriates, Approaches to international compensation of expatriates, Complexity and challenges.

Unit-4
Teaching Hours:6
International compensation
 

Components of international compensation for expatriates, Approaches to international compensation of expatriates, Complexity and challenges.

Unit-4
Teaching Hours:6
International compensation
 

Components of international compensation for expatriates, Approaches to international compensation of expatriates, Complexity and challenges.

Unit-4
Teaching Hours:6
International compensation
 

Components of international compensation for expatriates, Approaches to international compensation of expatriates, Complexity and challenges.

Unit-5
Teaching Hours:6
International Labour Relations (IIR)
 

Key players, Types of unions and historical context, Approached to IIR, Global bodies that affect IIR, Trade union response to MNEs,   Trading blocks and codes of conduct for HRM practices, to limit MNE power influence, Key issues, Managing HR in off shoring countries, IHRM future trends and challenges.

Unit-5
Teaching Hours:6
International Labour Relations (IIR)
 

Key players, Types of unions and historical context, Approached to IIR, Global bodies that affect IIR, Trade union response to MNEs,   Trading blocks and codes of conduct for HRM practices, to limit MNE power influence, Key issues, Managing HR in off shoring countries, IHRM future trends and challenges.

Unit-5
Teaching Hours:6
International Labour Relations (IIR)
 

Key players, Types of unions and historical context, Approached to IIR, Global bodies that affect IIR, Trade union response to MNEs,   Trading blocks and codes of conduct for HRM practices, to limit MNE power influence, Key issues, Managing HR in off shoring countries, IHRM future trends and challenges.

Unit-5
Teaching Hours:6
International Labour Relations (IIR)
 

Key players, Types of unions and historical context, Approached to IIR, Global bodies that affect IIR, Trade union response to MNEs,   Trading blocks and codes of conduct for HRM practices, to limit MNE power influence, Key issues, Managing HR in off shoring countries, IHRM future trends and challenges.

Text Books And Reference Books:

1.                   Dowling, P J., Festing,M. & Engle, A D (2013, 6e).  International Human Resource Management.   Cengage Learning.

Essential Reading / Recommended Reading

1.                   Adler, N.(2010).   International Dimensions of Organizational Behavior. South-Western College Publishing

2.                   Armstrong, M.(2013).  Armstrong’s Handbook of Human Resource Management. 11th edition, Practice, Kogan page.

3.                   Briscoe, D.R. (2012).  International Human Resource Management. Prentice Hall.

4.                   Hill, C.W.L., (2013). International Business. McGraw – Hill Publications

5. Mendenhall M. & Oddou G., (2010). Readings and Cases in International Human Resource Management.   South-Western College Publishing.

Evaluation Pattern

As per the courseplan

MBA542L - AGILE MANAGEMENT OF SOFTWARE PROJECTS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: The course offers a fundamental framework for managing software projects from an agile perspective.  The course approaches the management of software projects and with a focus on transforming stakeholder needs and objectives into a holistic, life-cycle balanced system solution which satisfies stakeholder requirements and enhances solution effectiveness.   The course is intended to equip students to pursue a career in the Information Technology industry. This is offered as a choice-based three-credit course for students of LOS specialization.

Course Objectives:  

1.       Comprehend concepts pertaining to the management of software projects 

2.       Deploy estimation techniques for estimating effort in software projects

3.       Examine project management principles for scheduling software projects

4.       Assess the key aspects in managing software configuration and quality

5.      Present on project communication, tracking, reviews, and futuristic trends

Learning Outcome

CLO1: Apply project management concepts in the planning, execution and monitoring of software projects

CLO2: Arrive at effort estimates and schedules in a software project using estimation and scheduling techniques

CLO3: Develop various plans related to software project activities

CLO4: Analyze the role of Configuration management and Quality management in software projects

CLO5: Apply techniques such as Earned Value analysis for tracking the progress of software projects

Unit-1
Teaching Hours:6
Introduction
 

Definition of a Software Project, Software projects Vs. projects in other domains, Project types - Development, Maintenance, and Support projects.  Phases in a software development project.   Project Execution models – Onsite. Offshore, Near-shore models.  Project execution in an ODC (Offshore Development Centre).

Software Development Approaches and SDLC -Waterfall Vs Iterative approaches, Agile methodologies – SCRUM and other approaches. Pricing models – Fixed price/Fixed bid, Time & Material, Outcome-based pricing. 

Risks in Software projects and Risk management strategies.

Unit-1
Teaching Hours:6
Introduction
 

Definition of a Software Project, Software projects Vs. projects in other domains, Project types - Development, Maintenance, and Support projects.  Phases in a software development project.   Project Execution models – Onsite. Offshore, Near-shore models.  Project execution in an ODC (Offshore Development Centre).

Software Development Approaches and SDLC -Waterfall Vs Iterative approaches, Agile methodologies – SCRUM and other approaches. Pricing models – Fixed price/Fixed bid, Time & Material, Outcome-based pricing. 

Risks in Software projects and Risk management strategies.

Unit-2
Teaching Hours:6
Software Project Estimation
 

Effort estimation in Software projects, Problems with over-estimation and under-estimation, Estimation techniques - Overview of Function Point Analysis. Agile estimation techniques – Planning Poker, T-shirt sizing, Affinity Grouping, Bucket System, Dot Voting, Ordering method.

Unit-2
Teaching Hours:6
Software Project Estimation
 

Effort estimation in Software projects, Problems with over-estimation and under-estimation, Estimation techniques - Overview of Function Point Analysis. Agile estimation techniques – Planning Poker, T-shirt sizing, Affinity Grouping, Bucket System, Dot Voting, Ordering method.

Unit-3
Teaching Hours:5
Software Project Planning and Scheduling
 

Software Project planning, Resource requirements planning, Selection of the project management approach.  Preparation of Project Charter and Software Project Management Plan, Agile Planning Practices.

Scheduling a project, Examples of Software tools for Project scheduling.   Project scheduling in an Agile environment

Unit-3
Teaching Hours:5
Software Project Planning and Scheduling
 

Software Project planning, Resource requirements planning, Selection of the project management approach.  Preparation of Project Charter and Software Project Management Plan, Agile Planning Practices.

Scheduling a project, Examples of Software tools for Project scheduling.   Project scheduling in an Agile environment

Unit-4
Teaching Hours:6
Software Configuration Management and Software Quality Management
 

Importance of Configuration Management in software delivery, Software Configuration items, establishing a Software Configuration baseline, Software Configuration Plan, Examples of Software Configuration Management tools, Integration with development tools, Agile Configuration Management practices.

Defect Prevention Planning and establishing a Software Quality Management Plan for the project. Types of software Testing - White Box Testing, Black Box Testing, Approaches for testing of software deliverables – Unit Testing, Integration testing, System testing, Performance Testing, Acceptance Testing - Software testing tools. Agile Testing – Concepts, Techniques and Tools

Unit-4
Teaching Hours:6
Software Configuration Management and Software Quality Management
 

Importance of Configuration Management in software delivery, Software Configuration items, establishing a Software Configuration baseline, Software Configuration Plan, Examples of Software Configuration Management tools, Integration with development tools, Agile Configuration Management practices.

Defect Prevention Planning and establishing a Software Quality Management Plan for the project. Types of software Testing - White Box Testing, Black Box Testing, Approaches for testing of software deliverables – Unit Testing, Integration testing, System testing, Performance Testing, Acceptance Testing - Software testing tools. Agile Testing – Concepts, Techniques and Tools

Unit-5
Teaching Hours:7
Communication Management and Project Progress Reporting/Review, Trends in Software Project Management
 

Need for effective communication in a software project, Communication Management Plan, Managing communication with stakeholders and within the project team.  Agile project communication.  Tracking the progress of a Project - Overview of Earned Value Analysis.  Project status reporting and Dashboards. Project reviews – External / Internal reviews, Post-implementation review, Sharing of lessons learnt and good practices, Project sign-off   Future of Agile Software development, Trends in the management of software projects

 

Unit-5
Teaching Hours:7
Communication Management and Project Progress Reporting/Review, Trends in Software Project Management
 

Need for effective communication in a software project, Communication Management Plan, Managing communication with stakeholders and within the project team.  Agile project communication.  Tracking the progress of a Project - Overview of Earned Value Analysis.  Project status reporting and Dashboards. Project reviews – External / Internal reviews, Post-implementation review, Sharing of lessons learnt and good practices, Project sign-off   Future of Agile Software development, Trends in the management of software projects

 

Text Books And Reference Books:

Core Text:

1.       Hughes, B., Mall, R., & Cotterell, M. (2011). Software project management (5th ed.). Tata McGraw Hill.

Essential Reading / Recommended Reading

Reference Books:

1.       Jalote. P. (2002). Software project management in practice. Addison Wesley. 

2.       Schwalbe, K. (2009). Project management in IT (1st ed.). 

3. Nicholas, J.M., & Steyn,H. (2010).  Project management for business, engineering, and technology, Principles and practice (3rd ed.). Elsevier.

Evaluation Pattern

* As per the courseplan

MBA542M - STRATEGIC BRAND MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is offered as a marketing elective in the fifth trimester. This course aims to develop conceptual knowledge of branding as part of marketing decision making and familiarize concepts of developing a brand, manage brand portfolio, brand lifecycles, brand extensions & rebranding decisions.

Course Objectives: 

CLO 1: Discover the dynamic nature of successful brands and explore brand success factors

CLO 2: Demonstrate skills in Brand asset management and managing relationships among brands

CLO 3: Categorize and develop brand identity system with a strategic focus on building integrated brands.

CLO 4: Appraise different type of brand extensions and evaluate brand portfolio strategy.

 

CLO 5: Design brand personality emotion and integrate brand as a differentiator.

 

 

Learning Outcome

CO1: Discover the dynamic nature of successful brands and explore brand success factors

CO2: Demonstrate skills in Brand asset management and managing relationships among brands

CO3: Categorize and develop brand identity system with a strategic focus on building integrated brands.

CO4: Appraise different type of brand extensions and evaluate brand portfolio strategy.

CO5: Design brand personality emotion and integrate brand as a differentiator.

Unit-1
Teaching Hours:4
Brand Definition and Success
 

Level of Knowledge: Conceptual and Basic

Strategic Success and Pioneer advantage, Successful brands, Concept of Market re-definition, Brand

 

success

 

Unit-1
Teaching Hours:4
Brand Definition and Success
 

Level of Knowledge: Conceptual and Basic

Strategic Success and Pioneer advantage, Successful brands, Concept of Market re-definition, Brand

 

success

 

Unit-1
Teaching Hours:4
Brand Definition and Success
 

Level of Knowledge: Conceptual and Basic

Strategic Success and Pioneer advantage, Successful brands, Concept of Market re-definition, Brand

 

success

 

Unit-1
Teaching Hours:4
Brand Definition and Success
 

Level of Knowledge: Conceptual and Basic

Strategic Success and Pioneer advantage, Successful brands, Concept of Market re-definition, Brand

 

success

 

Unit-1
Teaching Hours:4
Brand Definition and Success
 

Level of Knowledge: Conceptual and Basic

Strategic Success and Pioneer advantage, Successful brands, Concept of Market re-definition, Brand

 

success

 

Unit-2
Teaching Hours:6
Brand Equity
 

Level of Knowledge: Conceptual and Application

Cost based methods, Price based methods, Customer based brand equity,

Brand asset management strategy, Role of brand equity on mergers and acquisition. Leveraging equity for

 

employee retention.

Unit-2
Teaching Hours:6
Brand Equity
 

Level of Knowledge: Conceptual and Application

Cost based methods, Price based methods, Customer based brand equity,

Brand asset management strategy, Role of brand equity on mergers and acquisition. Leveraging equity for

 

employee retention.

Unit-2
Teaching Hours:6
Brand Equity
 

Level of Knowledge: Conceptual and Application

Cost based methods, Price based methods, Customer based brand equity,

Brand asset management strategy, Role of brand equity on mergers and acquisition. Leveraging equity for

 

employee retention.

Unit-2
Teaching Hours:6
Brand Equity
 

Level of Knowledge: Conceptual and Application

Cost based methods, Price based methods, Customer based brand equity,

Brand asset management strategy, Role of brand equity on mergers and acquisition. Leveraging equity for

 

employee retention.

Unit-2
Teaching Hours:6
Brand Equity
 

Level of Knowledge: Conceptual and Application

Cost based methods, Price based methods, Customer based brand equity,

Brand asset management strategy, Role of brand equity on mergers and acquisition. Leveraging equity for

 

employee retention.

Unit-3
Teaching Hours:8
Brand Identity
 

Level of Knowledge: Conceptual and Application

Brand Identity, The Identity structure, Developing Brand Identity system

Clarifying & elaborating Brand identity system

A strategic process for Building Integrated brands, Brand Vision, Brand Objectives

Choosing brand Elements, Designing & Implementing Branding Strategies

Leveraging Secondary brand knowledge

Unit-3
Teaching Hours:8
Brand Identity
 

Level of Knowledge: Conceptual and Application

Brand Identity, The Identity structure, Developing Brand Identity system

Clarifying & elaborating Brand identity system

A strategic process for Building Integrated brands, Brand Vision, Brand Objectives

Choosing brand Elements, Designing & Implementing Branding Strategies

Leveraging Secondary brand knowledge

Unit-3
Teaching Hours:8
Brand Identity
 

Level of Knowledge: Conceptual and Application

Brand Identity, The Identity structure, Developing Brand Identity system

Clarifying & elaborating Brand identity system

A strategic process for Building Integrated brands, Brand Vision, Brand Objectives

Choosing brand Elements, Designing & Implementing Branding Strategies

Leveraging Secondary brand knowledge

Unit-3
Teaching Hours:8
Brand Identity
 

Level of Knowledge: Conceptual and Application

Brand Identity, The Identity structure, Developing Brand Identity system

Clarifying & elaborating Brand identity system

A strategic process for Building Integrated brands, Brand Vision, Brand Objectives

Choosing brand Elements, Designing & Implementing Branding Strategies

Leveraging Secondary brand knowledge

Unit-3
Teaching Hours:8
Brand Identity
 

Level of Knowledge: Conceptual and Application

Brand Identity, The Identity structure, Developing Brand Identity system

Clarifying & elaborating Brand identity system

A strategic process for Building Integrated brands, Brand Vision, Brand Objectives

Choosing brand Elements, Designing & Implementing Branding Strategies

Leveraging Secondary brand knowledge

Unit-4
Teaching Hours:8
Brand extension & Brand Portfolio strategy
 

Level of Knowledge: Conceptual and Application

Types of brand extension, Need for brand extension Pros & Cons of brand extension

Category of related extensions & unrelated extensions

Brand portfolio strategy. Creating relevance, differentiation, leverage & clarity

Unit-4
Teaching Hours:8
Brand extension & Brand Portfolio strategy
 

Level of Knowledge: Conceptual and Application

Types of brand extension, Need for brand extension Pros & Cons of brand extension

Category of related extensions & unrelated extensions

Brand portfolio strategy. Creating relevance, differentiation, leverage & clarity

Unit-4
Teaching Hours:8
Brand extension & Brand Portfolio strategy
 

Level of Knowledge: Conceptual and Application

Types of brand extension, Need for brand extension Pros & Cons of brand extension

Category of related extensions & unrelated extensions

Brand portfolio strategy. Creating relevance, differentiation, leverage & clarity

Unit-4
Teaching Hours:8
Brand extension & Brand Portfolio strategy
 

Level of Knowledge: Conceptual and Application

Types of brand extension, Need for brand extension Pros & Cons of brand extension

Category of related extensions & unrelated extensions

Brand portfolio strategy. Creating relevance, differentiation, leverage & clarity

Unit-4
Teaching Hours:8
Brand extension & Brand Portfolio strategy
 

Level of Knowledge: Conceptual and Application

Types of brand extension, Need for brand extension Pros & Cons of brand extension

Category of related extensions & unrelated extensions

Brand portfolio strategy. Creating relevance, differentiation, leverage & clarity

Unit-5
Teaching Hours:4
Brand Personality & Brand Repositioning
 

Level of Knowledge: Conceptual and Application

Importance of Brand Personality Emotion cantered definitions Brand image

Brand Image and country of origin, celebrity, user status,

Positioning and re-positioning Relevance to consumers Search for a viable position

 

Making the brand serious, contemporary Brand as a differentiator in attracting investors.

Unit-5
Teaching Hours:4
Brand Personality & Brand Repositioning
 

Level of Knowledge: Conceptual and Application

Importance of Brand Personality Emotion cantered definitions Brand image

Brand Image and country of origin, celebrity, user status,

Positioning and re-positioning Relevance to consumers Search for a viable position

 

Making the brand serious, contemporary Brand as a differentiator in attracting investors.

Unit-5
Teaching Hours:4
Brand Personality & Brand Repositioning
 

Level of Knowledge: Conceptual and Application

Importance of Brand Personality Emotion cantered definitions Brand image

Brand Image and country of origin, celebrity, user status,

Positioning and re-positioning Relevance to consumers Search for a viable position

 

Making the brand serious, contemporary Brand as a differentiator in attracting investors.

Unit-5
Teaching Hours:4
Brand Personality & Brand Repositioning
 

Level of Knowledge: Conceptual and Application

Importance of Brand Personality Emotion cantered definitions Brand image

Brand Image and country of origin, celebrity, user status,

Positioning and re-positioning Relevance to consumers Search for a viable position

 

Making the brand serious, contemporary Brand as a differentiator in attracting investors.

Unit-5
Teaching Hours:4
Brand Personality & Brand Repositioning
 

Level of Knowledge: Conceptual and Application

Importance of Brand Personality Emotion cantered definitions Brand image

Brand Image and country of origin, celebrity, user status,

Positioning and re-positioning Relevance to consumers Search for a viable position

 

Making the brand serious, contemporary Brand as a differentiator in attracting investors.

Text Books And Reference Books:

Essential Reference:

Keller, K.L., Swaminathan, V., Parmeswaran, A.M.G., Jacob, I.C.(2020) .Strategic Brand Management (5th ed) Pearson education.

Essential Reading / Recommended Reading

Richard, E., Percy, L. (2018). Strategic Brand Management.  Oxford University press.

Aaker, D. S. (2010). Building Strong Brands. Shcuster publishing.

Kapferer, J. N. (2009). The New Strategic Brand management: Advanced Insights and Strategic Thinking. 

Kogan page.

Moorthy, Y.L.R.(2012).Brand Management, Vikas publishing.

Evaluation Pattern

As per the course plan

MBA543EI - MANAGING STRATEGIC PARTNERSHIPS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course explores the management of strategic partnerships between firms, which have surged in recent years in response to the contemporary developments.

Learning Outcome

CO1: To make use of strategic partnership in real-time and make the exercise an exciting learning experience

CO2: To experiment with different investors in forming strategic alliances

CO3: To categorize the management of strategic partnerships between firms

CO4: To facilitate the selection of an appropriate alliance strategy in a given situation

CO5: To appraise the implementation of consumer models on different markets

Unit-1
Teaching Hours:5
Introduction to strategic alliances
 

Strategic Alliance Rationale, typologies, performance. Types, Advantages and Disadvantages

Unit-2
Teaching Hours:10
Forming Strategic alliances
 

Partner selection, Partnership with Investors-additional value, knowledge, network and resources brought in by partnership. On boarding other co-investors and partnerships with investor platforms, co working communities and investor ecosystems like TiE, YCombinator, etc

Unit-3
Teaching Hours:8
Executing Strategic Alliances
 

Backward linkages to strengthen supply chain relationships to mitigate Procurement risks, Environmental and social issues. Relationships with Global value chain partners to mitigate disruptions. Develop joint initiatives with suppliers and design and manage appropriate governance and team mechanisms to secure co-operative outcomes. Conflict resolution and Exit mechanism

Unit-4
Teaching Hours:5
Partnership with competitors/adjacent space strategic groups
 

Expansion model – Geographical/Franchising/Licensing routes to new market expansion. Maximizing Profits- Testing price elasticity, Cost reduction through scaling up with alternate channels, Expanding offerings, other revenue streams (partnerships) and Omni channel relationships and delivery partners. Strategic and organizational challenges of designing and managing business relationships.

Unit-5
Teaching Hours:2
Partnership with customers
 

Strengthening strategic customer relationships by locking in business models, dealing with stagnation of customer base and developing customer base: expansion to new markets – options and strategies, product Life Cycle – Product Road Map; Getting to Plan B

Text Books And Reference Books:

The Art of Strategic Partnering: Dancing with Elephants by Mark Sochan

Partnerships for Profit: Structuring and Managing Strategic Alliances by Jordan D Lewis

 

Nevin, M.,The Strategic Alliance Hand Book, Gower Publishing

Essential Reading / Recommended Reading

The Relational View: Cooperative Strategy… (AMR)

Constellation Strategy: Managing Alliance Groups (Ivey Business Journal)

Strategy as Ecology (HBR)

How to Make Strategic Alliances Work (SMR)

Evaluation Pattern

Asper course plan

MBA543F - FIXED INCOME SECURITIES (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course introduces students to the world of fixed-income securities and their markets, yield measures, risk factors, and valuation measures and drivers. After undergoing this course, the students would be able to calculate yields and values of fixed-income securities. They would also be able to estimate the risks and expected returns for fixed income instruments, to analyse the term structure of interest rates and yield spreads, and to evaluate fixed income instruments with embedded options and unique features.

Learning Outcome

CLO1: Understand the world of fixed-income securities and their markets, yield measures, risk factors, and valuation measures and drivers.

CLO2: Calculate yields and values of fixed-income securities.

CLO3: Estimate the risks and expected returns for fixed income instruments.

CLO4: Analyse the term structure of interest rates and yield spreads.

CLO5: Evaluate fixed income instruments with embedded options and unique features.

Unit-1
Teaching Hours:3
UNIT I Introduction to Debt Securities and Markets 3 Hours
 

UNIT I Introduction to Debt Securities and Markets  3 Hours

 

Fixed-Income Markets: Characteristics and Institutions

Bond indenture, affirmative and negative covenants; basic features of a bond, various coupon rate structures and the structure of floating-rate securities; accrued interest, full price and clean price; provisions for redemption and retirement of bonds; common options embedded in a bond issue, their importance and benefits; margin buying and repurchase agreements.

Features of debt securities, credit risk characteristics and distribution of government securities; stripped Treasury securities; collateralized debt obligation; corporate bonds, structured notes, commercial paper, negotiable CDs and bankers’ acceptances; asset backed securities, motivation for issuance and external credit enhancements; primary and secondary markets for bonds. Accrued interest, full price and clean price; options embedded in a bond issue, margin buying and repurchase agreements.

Unit-1
Teaching Hours:3
UNIT I Introduction to Debt Securities and Markets 3 Hours
 

UNIT I Introduction to Debt Securities and Markets  3 Hours

 

Fixed-Income Markets: Characteristics and Institutions

Bond indenture, affirmative and negative covenants; basic features of a bond, various coupon rate structures and the structure of floating-rate securities; accrued interest, full price and clean price; provisions for redemption and retirement of bonds; common options embedded in a bond issue, their importance and benefits; margin buying and repurchase agreements.

Features of debt securities, credit risk characteristics and distribution of government securities; stripped Treasury securities; collateralized debt obligation; corporate bonds, structured notes, commercial paper, negotiable CDs and bankers’ acceptances; asset backed securities, motivation for issuance and external credit enhancements; primary and secondary markets for bonds. Accrued interest, full price and clean price; options embedded in a bond issue, margin buying and repurchase agreements.

Unit-1
Teaching Hours:3
UNIT I Introduction to Debt Securities and Markets 3 Hours
 

UNIT I Introduction to Debt Securities and Markets  3 Hours

 

Fixed-Income Markets: Characteristics and Institutions

Bond indenture, affirmative and negative covenants; basic features of a bond, various coupon rate structures and the structure of floating-rate securities; accrued interest, full price and clean price; provisions for redemption and retirement of bonds; common options embedded in a bond issue, their importance and benefits; margin buying and repurchase agreements.

Features of debt securities, credit risk characteristics and distribution of government securities; stripped Treasury securities; collateralized debt obligation; corporate bonds, structured notes, commercial paper, negotiable CDs and bankers’ acceptances; asset backed securities, motivation for issuance and external credit enhancements; primary and secondary markets for bonds. Accrued interest, full price and clean price; options embedded in a bond issue, margin buying and repurchase agreements.

Unit-1
Teaching Hours:3
UNIT I Introduction to Debt Securities and Markets 3 Hours
 

UNIT I Introduction to Debt Securities and Markets  3 Hours

 

Fixed-Income Markets: Characteristics and Institutions

Bond indenture, affirmative and negative covenants; basic features of a bond, various coupon rate structures and the structure of floating-rate securities; accrued interest, full price and clean price; provisions for redemption and retirement of bonds; common options embedded in a bond issue, their importance and benefits; margin buying and repurchase agreements.

Features of debt securities, credit risk characteristics and distribution of government securities; stripped Treasury securities; collateralized debt obligation; corporate bonds, structured notes, commercial paper, negotiable CDs and bankers’ acceptances; asset backed securities, motivation for issuance and external credit enhancements; primary and secondary markets for bonds. Accrued interest, full price and clean price; options embedded in a bond issue, margin buying and repurchase agreements.

Unit-1
Teaching Hours:3
UNIT I Introduction to Debt Securities and Markets 3 Hours
 

UNIT I Introduction to Debt Securities and Markets  3 Hours

 

Fixed-Income Markets: Characteristics and Institutions

Bond indenture, affirmative and negative covenants; basic features of a bond, various coupon rate structures and the structure of floating-rate securities; accrued interest, full price and clean price; provisions for redemption and retirement of bonds; common options embedded in a bond issue, their importance and benefits; margin buying and repurchase agreements.

Features of debt securities, credit risk characteristics and distribution of government securities; stripped Treasury securities; collateralized debt obligation; corporate bonds, structured notes, commercial paper, negotiable CDs and bankers’ acceptances; asset backed securities, motivation for issuance and external credit enhancements; primary and secondary markets for bonds. Accrued interest, full price and clean price; options embedded in a bond issue, margin buying and repurchase agreements.

Unit-2
Teaching Hours:6
UNIT II Valuation of Debt Securities
 

UNIT II Valuation of Debt Securities                                                                                        6 Hours

Steps in the bond valuation process, difficulties in estimating the expected cash flows; valuation of coupon and zero-coupon bonds; changes in price of a bond if the discount rate changes and/ or maturity approaches; arbitrage-free valuation approach and possibility of arbitrage profit if a bond is mispriced. Yield measures - limitations and assumptions, yield to maturity (YTM), bond equivalent yield (BEY)

Unit-2
Teaching Hours:6
UNIT II Valuation of Debt Securities
 

UNIT II Valuation of Debt Securities                                                                                        6 Hours

Steps in the bond valuation process, difficulties in estimating the expected cash flows; valuation of coupon and zero-coupon bonds; changes in price of a bond if the discount rate changes and/ or maturity approaches; arbitrage-free valuation approach and possibility of arbitrage profit if a bond is mispriced. Yield measures - limitations and assumptions, yield to maturity (YTM), bond equivalent yield (BEY)

Unit-2
Teaching Hours:6
UNIT II Valuation of Debt Securities
 

UNIT II Valuation of Debt Securities                                                                                        6 Hours

Steps in the bond valuation process, difficulties in estimating the expected cash flows; valuation of coupon and zero-coupon bonds; changes in price of a bond if the discount rate changes and/ or maturity approaches; arbitrage-free valuation approach and possibility of arbitrage profit if a bond is mispriced. Yield measures - limitations and assumptions, yield to maturity (YTM), bond equivalent yield (BEY)

Unit-2
Teaching Hours:6
UNIT II Valuation of Debt Securities
 

UNIT II Valuation of Debt Securities                                                                                        6 Hours

Steps in the bond valuation process, difficulties in estimating the expected cash flows; valuation of coupon and zero-coupon bonds; changes in price of a bond if the discount rate changes and/ or maturity approaches; arbitrage-free valuation approach and possibility of arbitrage profit if a bond is mispriced. Yield measures - limitations and assumptions, yield to maturity (YTM), bond equivalent yield (BEY)

Unit-2
Teaching Hours:6
UNIT II Valuation of Debt Securities
 

UNIT II Valuation of Debt Securities                                                                                        6 Hours

Steps in the bond valuation process, difficulties in estimating the expected cash flows; valuation of coupon and zero-coupon bonds; changes in price of a bond if the discount rate changes and/ or maturity approaches; arbitrage-free valuation approach and possibility of arbitrage profit if a bond is mispriced. Yield measures - limitations and assumptions, yield to maturity (YTM), bond equivalent yield (BEY)

Unit-3
Teaching Hours:9
UNIT III Risks Associated with Bonds
 

UNIT III Risks Associated with Bonds                                                                                        9 Hours

Risks associated with investing in bonds, Malkiel's Bond Price Theorem – relationship between a bond’s coupon rate, price, par value and yield required by the market; impact of bond maturity, coupon, embedded options and yield level on interest rate risk; price of a callable bond, option-free bond and embedded call option; interest rate risk of a floating rate security; duration and dollar duration of a bond; yield-curve risk; disadvantages of callable bonds; reinvestment risk; credit risk and credit ratings; liquidity risk, exchange rate risk.

Unit-3
Teaching Hours:9
UNIT III Risks Associated with Bonds
 

UNIT III Risks Associated with Bonds                                                                                        9 Hours

Risks associated with investing in bonds, Malkiel's Bond Price Theorem – relationship between a bond’s coupon rate, price, par value and yield required by the market; impact of bond maturity, coupon, embedded options and yield level on interest rate risk; price of a callable bond, option-free bond and embedded call option; interest rate risk of a floating rate security; duration and dollar duration of a bond; yield-curve risk; disadvantages of callable bonds; reinvestment risk; credit risk and credit ratings; liquidity risk, exchange rate risk.

Unit-3
Teaching Hours:9
UNIT III Risks Associated with Bonds
 

UNIT III Risks Associated with Bonds                                                                                        9 Hours

Risks associated with investing in bonds, Malkiel's Bond Price Theorem – relationship between a bond’s coupon rate, price, par value and yield required by the market; impact of bond maturity, coupon, embedded options and yield level on interest rate risk; price of a callable bond, option-free bond and embedded call option; interest rate risk of a floating rate security; duration and dollar duration of a bond; yield-curve risk; disadvantages of callable bonds; reinvestment risk; credit risk and credit ratings; liquidity risk, exchange rate risk.

Unit-3
Teaching Hours:9
UNIT III Risks Associated with Bonds
 

UNIT III Risks Associated with Bonds                                                                                        9 Hours

Risks associated with investing in bonds, Malkiel's Bond Price Theorem – relationship between a bond’s coupon rate, price, par value and yield required by the market; impact of bond maturity, coupon, embedded options and yield level on interest rate risk; price of a callable bond, option-free bond and embedded call option; interest rate risk of a floating rate security; duration and dollar duration of a bond; yield-curve risk; disadvantages of callable bonds; reinvestment risk; credit risk and credit ratings; liquidity risk, exchange rate risk.

Unit-3
Teaching Hours:9
UNIT III Risks Associated with Bonds
 

UNIT III Risks Associated with Bonds                                                                                        9 Hours

Risks associated with investing in bonds, Malkiel's Bond Price Theorem – relationship between a bond’s coupon rate, price, par value and yield required by the market; impact of bond maturity, coupon, embedded options and yield level on interest rate risk; price of a callable bond, option-free bond and embedded call option; interest rate risk of a floating rate security; duration and dollar duration of a bond; yield-curve risk; disadvantages of callable bonds; reinvestment risk; credit risk and credit ratings; liquidity risk, exchange rate risk.

Unit-4
Teaching Hours:6
UNIT IV Interest Rate Risk and Yield Spreads
 

UNIT IV Interest Rate Risk and Yield Spreads                                                                        6 Hours

Interest rate policy tools; shapes of yield curves; term structure of interest rates; spot rates, yield spreads, credit spreads; impact of liquidity, issue-size and embedded options on yield spreads; after-tax yield of a taxable security and tax-equivalent yield of a tax-exempt security; LIBOR and its importance. Duration, convexity, full valuation approach and the duration/ convexity approach for measuring interest rate risk. Effective and modified duration/convexity, impact of yield volatility on the interest rate risk of a bond.

Unit-4
Teaching Hours:6
UNIT IV Interest Rate Risk and Yield Spreads
 

UNIT IV Interest Rate Risk and Yield Spreads                                                                        6 Hours

Interest rate policy tools; shapes of yield curves; term structure of interest rates; spot rates, yield spreads, credit spreads; impact of liquidity, issue-size and embedded options on yield spreads; after-tax yield of a taxable security and tax-equivalent yield of a tax-exempt security; LIBOR and its importance. Duration, convexity, full valuation approach and the duration/ convexity approach for measuring interest rate risk. Effective and modified duration/convexity, impact of yield volatility on the interest rate risk of a bond.

Unit-4
Teaching Hours:6
UNIT IV Interest Rate Risk and Yield Spreads
 

UNIT IV Interest Rate Risk and Yield Spreads                                                                        6 Hours

Interest rate policy tools; shapes of yield curves; term structure of interest rates; spot rates, yield spreads, credit spreads; impact of liquidity, issue-size and embedded options on yield spreads; after-tax yield of a taxable security and tax-equivalent yield of a tax-exempt security; LIBOR and its importance. Duration, convexity, full valuation approach and the duration/ convexity approach for measuring interest rate risk. Effective and modified duration/convexity, impact of yield volatility on the interest rate risk of a bond.

Unit-4
Teaching Hours:6
UNIT IV Interest Rate Risk and Yield Spreads
 

UNIT IV Interest Rate Risk and Yield Spreads                                                                        6 Hours

Interest rate policy tools; shapes of yield curves; term structure of interest rates; spot rates, yield spreads, credit spreads; impact of liquidity, issue-size and embedded options on yield spreads; after-tax yield of a taxable security and tax-equivalent yield of a tax-exempt security; LIBOR and its importance. Duration, convexity, full valuation approach and the duration/ convexity approach for measuring interest rate risk. Effective and modified duration/convexity, impact of yield volatility on the interest rate risk of a bond.

Unit-4
Teaching Hours:6
UNIT IV Interest Rate Risk and Yield Spreads
 

UNIT IV Interest Rate Risk and Yield Spreads                                                                        6 Hours

Interest rate policy tools; shapes of yield curves; term structure of interest rates; spot rates, yield spreads, credit spreads; impact of liquidity, issue-size and embedded options on yield spreads; after-tax yield of a taxable security and tax-equivalent yield of a tax-exempt security; LIBOR and its importance. Duration, convexity, full valuation approach and the duration/ convexity approach for measuring interest rate risk. Effective and modified duration/convexity, impact of yield volatility on the interest rate risk of a bond.

Unit-5
Teaching Hours:6
UNIT V Yield Measures and Bond Portfolio
 

UNIT V Yield Measures and Bond Portfolio                                                                           6 Hours                                               

Sources of return from investing in a bond; Treasury spot rate curve and calculation of value of a bond using spot rates; Spot rates, forward rates, valuation of bonds using forward rates using bootstrapping; relationship between nominal spread, zero-volatility spread, option-adjusted spread and option cost. Bond portfolio strategies – active and passive, bond immunization principles, optimum bond portfolio.

Fixed-income portfolio benchmarks e.g., Barclays Capital U.S. Aggregate Bond Index, the Barclays Capital U.S. Corporate High Yield Bond Index, and the Barclays Capital U.S. Treasury Bond Index

Unit-5
Teaching Hours:6
UNIT V Yield Measures and Bond Portfolio
 

UNIT V Yield Measures and Bond Portfolio                                                                           6 Hours                                               

Sources of return from investing in a bond; Treasury spot rate curve and calculation of value of a bond using spot rates; Spot rates, forward rates, valuation of bonds using forward rates using bootstrapping; relationship between nominal spread, zero-volatility spread, option-adjusted spread and option cost. Bond portfolio strategies – active and passive, bond immunization principles, optimum bond portfolio.

Fixed-income portfolio benchmarks e.g., Barclays Capital U.S. Aggregate Bond Index, the Barclays Capital U.S. Corporate High Yield Bond Index, and the Barclays Capital U.S. Treasury Bond Index

Unit-5
Teaching Hours:6
UNIT V Yield Measures and Bond Portfolio
 

UNIT V Yield Measures and Bond Portfolio                                                                           6 Hours                                               

Sources of return from investing in a bond; Treasury spot rate curve and calculation of value of a bond using spot rates; Spot rates, forward rates, valuation of bonds using forward rates using bootstrapping; relationship between nominal spread, zero-volatility spread, option-adjusted spread and option cost. Bond portfolio strategies – active and passive, bond immunization principles, optimum bond portfolio.

Fixed-income portfolio benchmarks e.g., Barclays Capital U.S. Aggregate Bond Index, the Barclays Capital U.S. Corporate High Yield Bond Index, and the Barclays Capital U.S. Treasury Bond Index

Unit-5
Teaching Hours:6
UNIT V Yield Measures and Bond Portfolio
 

UNIT V Yield Measures and Bond Portfolio                                                                           6 Hours                                               

Sources of return from investing in a bond; Treasury spot rate curve and calculation of value of a bond using spot rates; Spot rates, forward rates, valuation of bonds using forward rates using bootstrapping; relationship between nominal spread, zero-volatility spread, option-adjusted spread and option cost. Bond portfolio strategies – active and passive, bond immunization principles, optimum bond portfolio.

Fixed-income portfolio benchmarks e.g., Barclays Capital U.S. Aggregate Bond Index, the Barclays Capital U.S. Corporate High Yield Bond Index, and the Barclays Capital U.S. Treasury Bond Index

Unit-5
Teaching Hours:6
UNIT V Yield Measures and Bond Portfolio
 

UNIT V Yield Measures and Bond Portfolio                                                                           6 Hours                                               

Sources of return from investing in a bond; Treasury spot rate curve and calculation of value of a bond using spot rates; Spot rates, forward rates, valuation of bonds using forward rates using bootstrapping; relationship between nominal spread, zero-volatility spread, option-adjusted spread and option cost. Bond portfolio strategies – active and passive, bond immunization principles, optimum bond portfolio.

Fixed-income portfolio benchmarks e.g., Barclays Capital U.S. Aggregate Bond Index, the Barclays Capital U.S. Corporate High Yield Bond Index, and the Barclays Capital U.S. Treasury Bond Index

Text Books And Reference Books:

1.       Bond Markets, Analysis and Strategies, Frank J. Fabozzi

 

Essential Reading / Recommended Reading

1.       Fixed Income Securities, Bruce Tuckman

2.       Handbook of Fixed Income Securities, Frank J. Fabozzi

3. Handbook of Fixed Income Securities and Credit Derivatives, A.V. Rajwade 

Evaluation Pattern

As per the course plan

MBA543H - AGILE HR (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: Agile management principles are transforming the world of work. Agile HR has emerged as a popular discipline with the goal of empowering HR professionals to design policies & processes that facilitates responsiveness and adaptiveness of activities and structures towards achieving business excellence. In this course students will be exposed to the concept of HR Agility and principles of an agile enterprise, acknowledge talent as the new currency of competitiveness, &embrace lean agile values mindset.

This is a cross-functional elective course offered in the fifth trimester to students across all specializations. In this course Students learn various aspects of Agile HR in terms of concepts, operations, opportunities and challenges.

Course Objectives: This course is designed to enable students understand one of the emerging concepts on managing volatility in organizations. How to apply Agile principles to formulate people strategy and &what methodologies to be implemented in people operations that will help substantially enhance organizational productivity is central to this course.

Learning Outcome

CLO1: Describe and contrast traditional organization structures with Agile organization design, discuss the pros and cons of each approach and explain the necessity of incorporating agile principles

CLO2: Comprehend Lean & Agile HR practices in strategy formulation &apply in Operations, culture assessment and behavioural change management

CLO3: Analyze existing organizational structure and develop an action plan for delivering value in an iterative agile method

CLO4: Evaluate talent elements needed to help support an Agile transition in an organization and explain how different contexts can influence the approach taken

CLO5: Design HR Practices that enables business agility, maximizes collaboration among teams & build new skills that will enable cross-functional teams

Unit-1
Teaching Hours:6
Introduction to Agile HR & Design Thinking
 

Developing the agile mindset, The agile environment, Building culture of Agility, Design thinking- Co-creating employee experience, Driving agility

Unit-1
Teaching Hours:6
Introduction to Agile HR & Design Thinking
 

Developing the agile mindset, The agile environment, Building culture of Agility, Design thinking- Co-creating employee experience, Driving agility

Unit-1
Teaching Hours:6
Introduction to Agile HR & Design Thinking
 

Developing the agile mindset, The agile environment, Building culture of Agility, Design thinking- Co-creating employee experience, Driving agility

Unit-1
Teaching Hours:6
Introduction to Agile HR & Design Thinking
 

Developing the agile mindset, The agile environment, Building culture of Agility, Design thinking- Co-creating employee experience, Driving agility

Unit-2
Teaching Hours:6
Organization design
 

Organization structure, Understand Agile Organisations, Dave Snowden’s Cynefin model, Agile HR services, The Primacy Of The Customer, Descaling Work For Small Teams, The Organization As Network

Unit-2
Teaching Hours:6
Organization design
 

Organization structure, Understand Agile Organisations, Dave Snowden’s Cynefin model, Agile HR services, The Primacy Of The Customer, Descaling Work For Small Teams, The Organization As Network

Unit-2
Teaching Hours:6
Organization design
 

Organization structure, Understand Agile Organisations, Dave Snowden’s Cynefin model, Agile HR services, The Primacy Of The Customer, Descaling Work For Small Teams, The Organization As Network

Unit-2
Teaching Hours:6
Organization design
 

Organization structure, Understand Agile Organisations, Dave Snowden’s Cynefin model, Agile HR services, The Primacy Of The Customer, Descaling Work For Small Teams, The Organization As Network

Unit-3
Teaching Hours:6
Managing Redundancy& Risk
 

Redundancy-Meaning, Sources of redundancy, Planning, Implementation, Impact of redundancy on organizations, Alternatives to Redundancy, Agile Risk management

Unit-3
Teaching Hours:6
Managing Redundancy& Risk
 

Redundancy-Meaning, Sources of redundancy, Planning, Implementation, Impact of redundancy on organizations, Alternatives to Redundancy, Agile Risk management

Unit-3
Teaching Hours:6
Managing Redundancy& Risk
 

Redundancy-Meaning, Sources of redundancy, Planning, Implementation, Impact of redundancy on organizations, Alternatives to Redundancy, Agile Risk management

Unit-3
Teaching Hours:6
Managing Redundancy& Risk
 

Redundancy-Meaning, Sources of redundancy, Planning, Implementation, Impact of redundancy on organizations, Alternatives to Redundancy, Agile Risk management

Unit-4
Teaching Hours:6
Agile People Management Practices
 

Difference between Traditional Management & Agile management practices, Role of HR in the current context, Redesigning Talent practices, People and agility-creating an agile workforce, Agile People Ops Framework (APF)

Unit-4
Teaching Hours:6
Agile People Management Practices
 

Difference between Traditional Management & Agile management practices, Role of HR in the current context, Redesigning Talent practices, People and agility-creating an agile workforce, Agile People Ops Framework (APF)

Unit-4
Teaching Hours:6
Agile People Management Practices
 

Difference between Traditional Management & Agile management practices, Role of HR in the current context, Redesigning Talent practices, People and agility-creating an agile workforce, Agile People Ops Framework (APF)

Unit-4
Teaching Hours:6
Agile People Management Practices
 

Difference between Traditional Management & Agile management practices, Role of HR in the current context, Redesigning Talent practices, People and agility-creating an agile workforce, Agile People Ops Framework (APF)

Unit-5
Teaching Hours:6
The Future of work
 

Forces shaping future of work, Skill shift-Automation and the future of workforce, Creative economy, Lean concepts for a creative economy, Emerging concepts of agile HR

Unit-5
Teaching Hours:6
The Future of work
 

Forces shaping future of work, Skill shift-Automation and the future of workforce, Creative economy, Lean concepts for a creative economy, Emerging concepts of agile HR

Unit-5
Teaching Hours:6
The Future of work
 

Forces shaping future of work, Skill shift-Automation and the future of workforce, Creative economy, Lean concepts for a creative economy, Emerging concepts of agile HR

Unit-5
Teaching Hours:6
The Future of work
 

Forces shaping future of work, Skill shift-Automation and the future of workforce, Creative economy, Lean concepts for a creative economy, Emerging concepts of agile HR

Text Books And Reference Books:

Essential Reference & Recommended References:

1.       Agile People: A Radical Approach for HR & Managers (That Leads to Motivated Employees) by Pia-Maria Thoren(2017), Lioncrest Publishing

2.       HBR's 10 Must Reads on Reinventing HRby Ram Charan, Dominic Barton & Dennis Carey (2019), HBR Press.

3.       Agile Transformation: Structures, Processes and Mindsets for the Digital Age by Neil Perkin (2020), Kogan page

4.       Human Resources Strategies: Balancing Stability and Agility in Times of Digitization(Future of Business and Finance) by Armin Trost(2018),Springer

5.       HR Disrupted: It's time for something different by Lucy Adams(2017),Practical Inspiration publishing

6.       The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization by Jacob Morgan (2014),Wiley

7.       The Right Talent: The Agility-Focused Interviewing Approach(TM) to Hiring the Right Candidate Every Timeby Steven Lock(2015),Candid Creation Publishing

8. Agile Human Resources: Creating a Sustainable Future for the HR Profession by Kelly Swingler(2018),Business Expert Press.

Essential Reading / Recommended Reading
  1. Agile People: A Radical Approach for HR & Managers(That Leads to Motivated Employees) by Pia-Maria Thoren(2017), Lioncrest Publishing

2.      HBR's 10 Must Reads on Reinventing HRby Ram  Charan, Dominic Barton & Dennis Carey (2019),HBR Press.

3.      Agile Transformation: Structures, Processes and Mindsets for the Digital Age by Neil Perkin (2020), Kogan page

4.      Human Resources Strategies: Balancing Stability and Agility in Times of Digitization(Future of Business and Finance) by Armin Trost(2018),Springer

5.      HR Disrupted: It's time for something different by Lucy Adams(2017),Practical Inspiration publishing

6.      The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization by Jacob Morgan (2014),Wiley

7.      The Right Talent: The Agility-Focused Interviewing Approach(TM) to Hiring the Right Candidate Every Timeby Steven Lock(2015),Candid Creation Publishing

8. Agile Human Resources: Creating a Sustainable Future for the HR Profession by Kelly Swingler(2018),Business Expert Press.

Evaluation Pattern

As per the course plan

MBA543L - INTERNATIONAL LOGISTICS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This paper offers a extensive coverage of the logistics infrastructure of India's foreign trade system. Beginning with an overview of India's trade scenario, it also provides an in-depth discussion on the factors affecting the choice of mode of transport, information and order processing in trade logistics, functions of packing and packaging, labelling and marking, inventory, and warehouse management, unitization, palletization, and stowing of cargo. Knowledge about India’s transport infrastructure, ocean transportation, India shipping and the documentation practices.

 

Learning Outcome

CLO1: Understand the requirements and concepts of international logistics.

CLO2: Analyze and solve problems related to inventory management and international Logistics management

CLO3: Apply concepts and documentation practices to solve international logistics problems

CLO4: Develop report writing skills to present solutions to International logistics problems to top management

CLO5: Develop different international logistics strategies to ensure local and global competitiveness

Unit-1
Teaching Hours:7
Introduction, Transport and packaging
 

Introduction to International Trade Logistics, Integrated Logistics and Sub-system Elements.

Choice of Mode of Transport, Information and Order Processing, Packing and Packaging, Labelling and Marking in International Logistics

Unit-1
Teaching Hours:7
Introduction, Transport and packaging
 

Introduction to International Trade Logistics, Integrated Logistics and Sub-system Elements.

Choice of Mode of Transport, Information and Order Processing, Packing and Packaging, Labelling and Marking in International Logistics

Unit-2
Teaching Hours:4
Problems in International Logistics
 

Inventory in transit problems, Impact on lead time by changing mode of transport , distribution requirement problems.

 

Unit-2
Teaching Hours:4
Problems in International Logistics
 

Inventory in transit problems, Impact on lead time by changing mode of transport , distribution requirement problems.

 

Unit-3
Teaching Hours:4
India's transport Infrastructure and containerization
 

Role of Dry Ports in Trade Logistics, Incorporating Shipping Terms India's Transport Infrastructure,  Air Transport,  Ocean Transportation Containerization in Trade Logistics,   Multimodal Transportation

Unit-3
Teaching Hours:4
India's transport Infrastructure and containerization
 

Role of Dry Ports in Trade Logistics, Incorporating Shipping Terms India's Transport Infrastructure,  Air Transport,  Ocean Transportation Containerization in Trade Logistics,   Multimodal Transportation

Unit-4
Teaching Hours:9
Shipping practices, Freighting principles and clauses, Documentation, Risks and Insurance
 

Liner Shipping and Freighting Practices, Tramp Shipping and Chartering Clauses
Freighting Principles and Practices in Trade Logistics.  

Documentation in Trade Logistics, Risks in International Trade Logistics
Cargo Insurance and Claim Procedure, Understanding and Preventing Maritime Fraud
Role of Intermediaries in Trade Logistics

Unit-4
Teaching Hours:9
Shipping practices, Freighting principles and clauses, Documentation, Risks and Insurance
 

Liner Shipping and Freighting Practices, Tramp Shipping and Chartering Clauses
Freighting Principles and Practices in Trade Logistics.  

Documentation in Trade Logistics, Risks in International Trade Logistics
Cargo Insurance and Claim Procedure, Understanding and Preventing Maritime Fraud
Role of Intermediaries in Trade Logistics

Unit-5
Teaching Hours:6
Current Trends: Green logistics and Reverse logistics
 

Green Logistics, Reverse Logistics, Commercial Incotex, vehicle routing and scheduling(models), International Transportation - Defn, concept & importance include transportation cost structure, Ethical aspects of Logistics and Documentation.

Unit-5
Teaching Hours:6
Current Trends: Green logistics and Reverse logistics
 

Green Logistics, Reverse Logistics, Commercial Incotex, vehicle routing and scheduling(models), International Transportation - Defn, concept & importance include transportation cost structure, Ethical aspects of Logistics and Documentation.

Text Books And Reference Books:

Essential Reading

International Trade Logistics   by Ram Singh, Oxford Higher education

Essential Reading / Recommended Reading

*

Evaluation Pattern

As per the courseplan

MBA543M - INTEGRATED MARKETING COMMUNICATION (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered as a marketing elective in the fifth trimester. It gives an insight

into advertising and prepares students for decisions in advertising and media in their respective roles in

marketing. Students opting for this elective gain an insight on the role and significance of public relations

for brand building and crisis management.

Learning Outcome

CLO1: CLO 1: Explain the basics of advertising with reference to technological, ethical and regulatory aspects of business

CLO2: CLO 2: Construct creative brief through multiple research methods

CLO3: CLO 3: Appraise Ad appeals and copies for Ad campaigns.

CLO4: CLO 4: Prepare a media plan and sales promotion plan for clients.

CLO5: CLO 5:Examine ethics and values in communicating to stake holders.

Unit-1
Teaching Hours:6
Introduction to Advertising & Ethics and Regulation
 

Advertising, Advertising campaigns, IMC; Roles and functions Advertising, Types of advertising, Key

Players in the Advertising Process. Brief History of Indian Advertising; Trends affecting advertising-Digital

Age & Challenge of Sustainability; Artificial intelligence in advertising

Advertising Regulation- Social Role of Advertising; Advertising to Vulnerable sections of Society; Self-

Regulation (ASCI) & Legal Regulation; Ethics in Advertising

Unit-1
Teaching Hours:6
Introduction to Advertising & Ethics and Regulation
 

Advertising, Advertising campaigns, IMC; Roles and functions Advertising, Types of advertising, Key

Players in the Advertising Process. Brief History of Indian Advertising; Trends affecting advertising-Digital

Age & Challenge of Sustainability; Artificial intelligence in advertising

Advertising Regulation- Social Role of Advertising; Advertising to Vulnerable sections of Society; Self-

Regulation (ASCI) & Legal Regulation; Ethics in Advertising

Unit-1
Teaching Hours:6
Introduction to Advertising & Ethics and Regulation
 

Advertising, Advertising campaigns, IMC; Roles and functions Advertising, Types of advertising, Key

Players in the Advertising Process. Brief History of Indian Advertising; Trends affecting advertising-Digital

Age & Challenge of Sustainability; Artificial intelligence in advertising

Advertising Regulation- Social Role of Advertising; Advertising to Vulnerable sections of Society; Self-

Regulation (ASCI) & Legal Regulation; Ethics in Advertising

Unit-1
Teaching Hours:6
Introduction to Advertising & Ethics and Regulation
 

Advertising, Advertising campaigns, IMC; Roles and functions Advertising, Types of advertising, Key

Players in the Advertising Process. Brief History of Indian Advertising; Trends affecting advertising-Digital

Age & Challenge of Sustainability; Artificial intelligence in advertising

Advertising Regulation- Social Role of Advertising; Advertising to Vulnerable sections of Society; Self-

Regulation (ASCI) & Legal Regulation; Ethics in Advertising

Unit-1
Teaching Hours:6
Introduction to Advertising & Ethics and Regulation
 

Advertising, Advertising campaigns, IMC; Roles and functions Advertising, Types of advertising, Key

Players in the Advertising Process. Brief History of Indian Advertising; Trends affecting advertising-Digital

Age & Challenge of Sustainability; Artificial intelligence in advertising

Advertising Regulation- Social Role of Advertising; Advertising to Vulnerable sections of Society; Self-

Regulation (ASCI) & Legal Regulation; Ethics in Advertising

Unit-2
Teaching Hours:6
Research and Planning in Advertising
 

Customer Insight and use of Research; Strategic Planning and Planning Process; Brand Communication

Plan; Target Audiences; Ad Objectives-Advertising as a Communication Model; Ad Exposure Model;

Setting Advertising Objectives; Account Planning; Creative Brief.

Understanding Segmentation, Positioning, Consumers and Branding for better advertising insights – Self-

learning (CCD Video)

Unit-2
Teaching Hours:6
Research and Planning in Advertising
 

Customer Insight and use of Research; Strategic Planning and Planning Process; Brand Communication

Plan; Target Audiences; Ad Objectives-Advertising as a Communication Model; Ad Exposure Model;

Setting Advertising Objectives; Account Planning; Creative Brief.

Understanding Segmentation, Positioning, Consumers and Branding for better advertising insights – Self-

learning (CCD Video)

Unit-2
Teaching Hours:6
Research and Planning in Advertising
 

Customer Insight and use of Research; Strategic Planning and Planning Process; Brand Communication

Plan; Target Audiences; Ad Objectives-Advertising as a Communication Model; Ad Exposure Model;

Setting Advertising Objectives; Account Planning; Creative Brief.

Understanding Segmentation, Positioning, Consumers and Branding for better advertising insights – Self-

learning (CCD Video)

Unit-2
Teaching Hours:6
Research and Planning in Advertising
 

Customer Insight and use of Research; Strategic Planning and Planning Process; Brand Communication

Plan; Target Audiences; Ad Objectives-Advertising as a Communication Model; Ad Exposure Model;

Setting Advertising Objectives; Account Planning; Creative Brief.

Understanding Segmentation, Positioning, Consumers and Branding for better advertising insights – Self-

learning (CCD Video)

Unit-2
Teaching Hours:6
Research and Planning in Advertising
 

Customer Insight and use of Research; Strategic Planning and Planning Process; Brand Communication

Plan; Target Audiences; Ad Objectives-Advertising as a Communication Model; Ad Exposure Model;

Setting Advertising Objectives; Account Planning; Creative Brief.

Understanding Segmentation, Positioning, Consumers and Branding for better advertising insights – Self-

learning (CCD Video)

Unit-3
Teaching Hours:7
Creating Effective Advertising
 

Creative Advertising and the Process; Informational and Transformational Appeals; Copywriting; Ad Copy

Testing; Ad Production

Unit-3
Teaching Hours:7
Creating Effective Advertising
 

Creative Advertising and the Process; Informational and Transformational Appeals; Copywriting; Ad Copy

Testing; Ad Production

Unit-3
Teaching Hours:7
Creating Effective Advertising
 

Creative Advertising and the Process; Informational and Transformational Appeals; Copywriting; Ad Copy

Testing; Ad Production

Unit-3
Teaching Hours:7
Creating Effective Advertising
 

Creative Advertising and the Process; Informational and Transformational Appeals; Copywriting; Ad Copy

Testing; Ad Production

Unit-3
Teaching Hours:7
Creating Effective Advertising
 

Creative Advertising and the Process; Informational and Transformational Appeals; Copywriting; Ad Copy

Testing; Ad Production

Unit-4
Teaching Hours:4
Effective Advertising Media
 

Media planning, Media Terms; Media Plan & Media Buying; Effectiveness of Media and ROI.

Trends in Media & Media Choices – Self-learning (CCD Video)

Sales promotion, Point of Purchase, Support media, Event Sponsorship, Product Placements, Branded Entertainment, Direct marketing, Personal Selling – Self-learning

Unit-4
Teaching Hours:4
Effective Advertising Media
 

Media planning, Media Terms; Media Plan & Media Buying; Effectiveness of Media and ROI.

Trends in Media & Media Choices – Self-learning (CCD Video)

Sales promotion, Point of Purchase, Support media, Event Sponsorship, Product Placements, Branded Entertainment, Direct marketing, Personal Selling – Self-learning

Unit-4
Teaching Hours:4
Effective Advertising Media
 

Media planning, Media Terms; Media Plan & Media Buying; Effectiveness of Media and ROI.

Trends in Media & Media Choices – Self-learning (CCD Video)

Sales promotion, Point of Purchase, Support media, Event Sponsorship, Product Placements, Branded Entertainment, Direct marketing, Personal Selling – Self-learning

Unit-4
Teaching Hours:4
Effective Advertising Media
 

Media planning, Media Terms; Media Plan & Media Buying; Effectiveness of Media and ROI.

Trends in Media & Media Choices – Self-learning (CCD Video)

Sales promotion, Point of Purchase, Support media, Event Sponsorship, Product Placements, Branded Entertainment, Direct marketing, Personal Selling – Self-learning

Unit-4
Teaching Hours:4
Effective Advertising Media
 

Media planning, Media Terms; Media Plan & Media Buying; Effectiveness of Media and ROI.

Trends in Media & Media Choices – Self-learning (CCD Video)

Sales promotion, Point of Purchase, Support media, Event Sponsorship, Product Placements, Branded Entertainment, Direct marketing, Personal Selling – Self-learning

Unit-5
Teaching Hours:7
Public Relations
 

Purpose of PR; Stakeholders for PR – Employees, Investors, Community, Customers, Media; Public Issue

Campaigns, Debates and Crisis Management; PR Ethics, Standards and Values

Unit-5
Teaching Hours:7
Public Relations
 

Purpose of PR; Stakeholders for PR – Employees, Investors, Community, Customers, Media; Public Issue

Campaigns, Debates and Crisis Management; PR Ethics, Standards and Values

Unit-5
Teaching Hours:7
Public Relations
 

Purpose of PR; Stakeholders for PR – Employees, Investors, Community, Customers, Media; Public Issue

Campaigns, Debates and Crisis Management; PR Ethics, Standards and Values

Unit-5
Teaching Hours:7
Public Relations
 

Purpose of PR; Stakeholders for PR – Employees, Investors, Community, Customers, Media; Public Issue

Campaigns, Debates and Crisis Management; PR Ethics, Standards and Values

Unit-5
Teaching Hours:7
Public Relations
 

Purpose of PR; Stakeholders for PR – Employees, Investors, Community, Customers, Media; Public Issue

Campaigns, Debates and Crisis Management; PR Ethics, Standards and Values

Text Books And Reference Books:

W.D. Wells, S. M. (2019). Advertising: Principles and Practice (11th ed.). New Delhi: Pearson Education

India.

Essential Reading / Recommended Reading

Belch, G. E., Belch, M. A. & Purani, K .(2017). Advertising and promotion: : An Integrated Marketing

Communications Perspective (SIE). , 9th Edition. New Delhi: Tata McGraw Hill Education. 

Center, A. H. (2008). Public Relations Practices: Managerial Case Studies & Problems (7th ed.). New

Delhi: PHI Learning.

Clow, K. E. & Baack, D. (2017). Integrated advertising, promotion and marketing communication. 8th

Edition. New Delhi: Pearson Education India.

Jaishri Jethwaney, N N Sarkar (2015). Public Relations Management. 3rd Edition. Sterling Publishers Pvt

Ltd. India.

Susan K. Jones, J. Steven Kelly (2020). The IMC Case Book : Cases in Integrated Marketing

Communications,2nd Edition. Jacob’s & Clevenger Case writer’s workshop.

Evaluation Pattern

* As per course plan

MBA544B - TEXT AND SOCIAL MEDIA ANALYTICS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a three-credit course offered as a Discipline Specific Elective during the fifth trimester for Business Analytics Specialization students. The course introduces the students to the basic and intermediate levels of text and social media analytics. The coverage includes (a) basics of language processing, use of machine learning to analyze text and social media data, sentiment analysis, and, (b) the use of common software tools to carry out text, social media, and social network analysis.

Course Objectives:

At the end of the course the students will be able:

To identify the applications of Natural Language Processing.

To experiment with various text pre-processing techniques.

To discover relevant topics using Topic Modeling approach.

To interpret sentiments using Sentiment analysis for effective decision making.

To design social network analysis for business decision making.

Learning Outcome

CLO1: Demonstrate the applications of Natural Language Processing using Python programming.

CLO2: Measure text similarity with the purpose of clustering words and sentences.

CLO3: Determine sentiment from text reviews using Python programming.

CLO4: Analyze social media data and networks.

CLO5: Develop Python programs for case scenarios involving text and social media data.

Unit-1
Teaching Hours:3
Natural Language Processing (NLP)
 

Natural language; text corpora and lexical resources.

Introduction to NLP, overview of the applications: semantic analysis – question answering systems including chatbots; contextual recognition including coreference resolution, speech recognition, word sense disambiguation, named entity recognition (NER); text summarization including topic modelling; text classification including feature extraction and sentiment analysis. Ethical practices in handling data.

Unit-1
Teaching Hours:3
Natural Language Processing (NLP)
 

Natural language; text corpora and lexical resources.

Introduction to NLP, overview of the applications: semantic analysis – question answering systems including chatbots; contextual recognition including coreference resolution, speech recognition, word sense disambiguation, named entity recognition (NER); text summarization including topic modelling; text classification including feature extraction and sentiment analysis. Ethical practices in handling data.

Unit-1
Teaching Hours:3
Natural Language Processing (NLP)
 

Natural language; text corpora and lexical resources.

Introduction to NLP, overview of the applications: semantic analysis – question answering systems including chatbots; contextual recognition including coreference resolution, speech recognition, word sense disambiguation, named entity recognition (NER); text summarization including topic modelling; text classification including feature extraction and sentiment analysis. Ethical practices in handling data.

Unit-1
Teaching Hours:3
Natural Language Processing (NLP)
 

Natural language; text corpora and lexical resources.

Introduction to NLP, overview of the applications: semantic analysis – question answering systems including chatbots; contextual recognition including coreference resolution, speech recognition, word sense disambiguation, named entity recognition (NER); text summarization including topic modelling; text classification including feature extraction and sentiment analysis. Ethical practices in handling data.

Unit-2
Teaching Hours:6
Text Pre-processing, Similarity and Clustering
 

Text pre-processing: tokenization – sentence and word tokenization; normalization – cleaning text, removal of special characters and stop words, stemming, lemmatization; parts of speech (PoS) tagging – utility of ngrams.

Text similarity: Information retrieval; feature extraction – Bag of Words, TF-IDF, and word2vec models; term and document similarity; similarity measures – cosine similarity, Jaccard similarity and Levenshtein distance; Document clustering using k-means clustering, hierarchical clustering and affinity propagation.

Unit-2
Teaching Hours:6
Text Pre-processing, Similarity and Clustering
 

Text pre-processing: tokenization – sentence and word tokenization; normalization – cleaning text, removal of special characters and stop words, stemming, lemmatization; parts of speech (PoS) tagging – utility of ngrams.

Text similarity: Information retrieval; feature extraction – Bag of Words, TF-IDF, and word2vec models; term and document similarity; similarity measures – cosine similarity, Jaccard similarity and Levenshtein distance; Document clustering using k-means clustering, hierarchical clustering and affinity propagation.

Unit-2
Teaching Hours:6
Text Pre-processing, Similarity and Clustering
 

Text pre-processing: tokenization – sentence and word tokenization; normalization – cleaning text, removal of special characters and stop words, stemming, lemmatization; parts of speech (PoS) tagging – utility of ngrams.

Text similarity: Information retrieval; feature extraction – Bag of Words, TF-IDF, and word2vec models; term and document similarity; similarity measures – cosine similarity, Jaccard similarity and Levenshtein distance; Document clustering using k-means clustering, hierarchical clustering and affinity propagation.

Unit-2
Teaching Hours:6
Text Pre-processing, Similarity and Clustering
 

Text pre-processing: tokenization – sentence and word tokenization; normalization – cleaning text, removal of special characters and stop words, stemming, lemmatization; parts of speech (PoS) tagging – utility of ngrams.

Text similarity: Information retrieval; feature extraction – Bag of Words, TF-IDF, and word2vec models; term and document similarity; similarity measures – cosine similarity, Jaccard similarity and Levenshtein distance; Document clustering using k-means clustering, hierarchical clustering and affinity propagation.

Unit-3
Teaching Hours:6
Sentiment Analysis
 

Introduction to Data Acquisition and Extraction: Web Scraping, Defining the sentiment analysis problem – objective and tasks; understanding affect, emotion, mood, and opinion; setting up dependencies; preparing the data for analysis; supervised machine learning using SVM; unsupervised lexicon-based techniques; model performance evaluation.

Unit-3
Teaching Hours:6
Sentiment Analysis
 

Introduction to Data Acquisition and Extraction: Web Scraping, Defining the sentiment analysis problem – objective and tasks; understanding affect, emotion, mood, and opinion; setting up dependencies; preparing the data for analysis; supervised machine learning using SVM; unsupervised lexicon-based techniques; model performance evaluation.

Unit-3
Teaching Hours:6
Sentiment Analysis
 

Introduction to Data Acquisition and Extraction: Web Scraping, Defining the sentiment analysis problem – objective and tasks; understanding affect, emotion, mood, and opinion; setting up dependencies; preparing the data for analysis; supervised machine learning using SVM; unsupervised lexicon-based techniques; model performance evaluation.

Unit-3
Teaching Hours:6
Sentiment Analysis
 

Introduction to Data Acquisition and Extraction: Web Scraping, Defining the sentiment analysis problem – objective and tasks; understanding affect, emotion, mood, and opinion; setting up dependencies; preparing the data for analysis; supervised machine learning using SVM; unsupervised lexicon-based techniques; model performance evaluation.

Unit-4
Teaching Hours:9
Social Media Analytics
 

Introduction; social media and social media networks; social media data – structured and unstructured data. Applications.

Data analysis and visualization: Collecting and extracting social media data; statistical analysis of data – key metrics like CTR, number of views, CPM; extracting useful patterns; social network analysis; creating network graphs; node importance – key influencers; modelling network dynamics and growth.

Unit-4
Teaching Hours:9
Social Media Analytics
 

Introduction; social media and social media networks; social media data – structured and unstructured data. Applications.

Data analysis and visualization: Collecting and extracting social media data; statistical analysis of data – key metrics like CTR, number of views, CPM; extracting useful patterns; social network analysis; creating network graphs; node importance – key influencers; modelling network dynamics and growth.

Unit-4
Teaching Hours:9
Social Media Analytics
 

Introduction; social media and social media networks; social media data – structured and unstructured data. Applications.

Data analysis and visualization: Collecting and extracting social media data; statistical analysis of data – key metrics like CTR, number of views, CPM; extracting useful patterns; social network analysis; creating network graphs; node importance – key influencers; modelling network dynamics and growth.

Unit-4
Teaching Hours:9
Social Media Analytics
 

Introduction; social media and social media networks; social media data – structured and unstructured data. Applications.

Data analysis and visualization: Collecting and extracting social media data; statistical analysis of data – key metrics like CTR, number of views, CPM; extracting useful patterns; social network analysis; creating network graphs; node importance – key influencers; modelling network dynamics and growth.

Unit-5
Teaching Hours:6
Case Studies
 

Natural language processing and sentiment analysis of customer reviews.

Social media network analysis of Facebook data. 

Sentiment analysis of Twitter data with a specific reference to the ethics of using social media data.                                                                                                             

Unit-5
Teaching Hours:6
Case Studies
 

Natural language processing and sentiment analysis of customer reviews.

Social media network analysis of Facebook data. 

Sentiment analysis of Twitter data with a specific reference to the ethics of using social media data.                                                                                                             

Unit-5
Teaching Hours:6
Case Studies
 

Natural language processing and sentiment analysis of customer reviews.

Social media network analysis of Facebook data. 

Sentiment analysis of Twitter data with a specific reference to the ethics of using social media data.                                                                                                             

Unit-5
Teaching Hours:6
Case Studies
 

Natural language processing and sentiment analysis of customer reviews.

Social media network analysis of Facebook data. 

Sentiment analysis of Twitter data with a specific reference to the ethics of using social media data.                                                                                                             

Text Books And Reference Books:

1.Dipanjan Sarkar: Text Analytics with Python: A Practitioner's Guide to Natural Language Processing 2nd Edition. Apress (2019).

2. Marco Bonzanini: Mastering Social Media Mining with Python. 1st edition. Packt Publishing (2016).

Essential Reading / Recommended Reading

1. Steven Struhl: Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence. 1st edition. Kogun Page (2015).

2. Bing Liu: Sentiment Analysis: Mining Opinions, Sentiments, and Emotions. 1st edition. Cambridge University Press (2015).

Evaluation Pattern

As per the courseplan

MBA544F - ANALYTICS FOR FINANCE (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a 3-credit course offered to students of finance specialization. Businesses today accumulate large amounts of data through their transaction processing systems. There is tremendous potential in such data to extract vital information for better business decision making. The course covers concepts and applications of analytics models that are indispensable for analysing financial data. It offers students hands-on experience in exploratory data analysis for solving real-life business problems.

Learning Outcome

CLO1: Conduct exploratory analysis of economic and financial data.

CLO2: Construct financial analytics models.

CLO3: Perform statistical tests to check the robustness of analytics models.

CLO4: Interpret results and decipher the link between theory and practice.

CLO5: Understand and apply analytical tools and models to solve business problems.

Unit-1
Teaching Hours:3
Introduction to Analytics for Finance
 

Terminology, evolution of data analytics, machine learning, structured and unstructured data, supervised and unsupervised learning. Introduction to prediction, classification, association, clustering and time-series. Applications of analytics in finance.

Solving Analytics Problem through CRISP-DM Framework and SEMMA process. Problem identification, data mining/preparation, modelling and interpretation. Ethics in data collection process. 

Unit-1
Teaching Hours:3
Introduction to Analytics for Finance
 

Terminology, evolution of data analytics, machine learning, structured and unstructured data, supervised and unsupervised learning. Introduction to prediction, classification, association, clustering and time-series. Applications of analytics in finance.

Solving Analytics Problem through CRISP-DM Framework and SEMMA process. Problem identification, data mining/preparation, modelling and interpretation. Ethics in data collection process. 

Unit-1
Teaching Hours:3
Introduction to Analytics for Finance
 

Terminology, evolution of data analytics, machine learning, structured and unstructured data, supervised and unsupervised learning. Introduction to prediction, classification, association, clustering and time-series. Applications of analytics in finance.

Solving Analytics Problem through CRISP-DM Framework and SEMMA process. Problem identification, data mining/preparation, modelling and interpretation. Ethics in data collection process. 

Unit-2
Teaching Hours:6
Exploratory and Predictive Models
 

Exploratory data analysis –Data cleaning, outlier treatment, data visualization, univariate and bivariate analysis, model fit metrics, model diagnostics, overfitting, oversampling. Application in finance – best performing stock identification

Predictive data analysis – Multiple linear regression using R, model building, assumptions, diagnostic testing, issues in prediction. Time series models using R.

Unit-2
Teaching Hours:6
Exploratory and Predictive Models
 

Exploratory data analysis –Data cleaning, outlier treatment, data visualization, univariate and bivariate analysis, model fit metrics, model diagnostics, overfitting, oversampling. Application in finance – best performing stock identification

Predictive data analysis – Multiple linear regression using R, model building, assumptions, diagnostic testing, issues in prediction. Time series models using R.

Unit-2
Teaching Hours:6
Exploratory and Predictive Models
 

Exploratory data analysis –Data cleaning, outlier treatment, data visualization, univariate and bivariate analysis, model fit metrics, model diagnostics, overfitting, oversampling. Application in finance – best performing stock identification

Predictive data analysis – Multiple linear regression using R, model building, assumptions, diagnostic testing, issues in prediction. Time series models using R.

Unit-3
Teaching Hours:9
Classification Models
 

Introduction to classification – concepts and applications in finance. Decision Trees – concept of partitioning, data pre-processing, model training, model building in R. Logistic Regression – building model in R, classification table and AUC. Support Vector Machine (SVM) & Random forest – introduction, hyper plane, maximal and soft margin classifier, kernels, models using R. Neural networks – introduction, structure of neural networks, information flow, types of layers, training a neural network, neural network in R.

Unit-3
Teaching Hours:9
Classification Models
 

Introduction to classification – concepts and applications in finance. Decision Trees – concept of partitioning, data pre-processing, model training, model building in R. Logistic Regression – building model in R, classification table and AUC. Support Vector Machine (SVM) & Random forest – introduction, hyper plane, maximal and soft margin classifier, kernels, models using R. Neural networks – introduction, structure of neural networks, information flow, types of layers, training a neural network, neural network in R.

Unit-3
Teaching Hours:9
Classification Models
 

Introduction to classification – concepts and applications in finance. Decision Trees – concept of partitioning, data pre-processing, model training, model building in R. Logistic Regression – building model in R, classification table and AUC. Support Vector Machine (SVM) & Random forest – introduction, hyper plane, maximal and soft margin classifier, kernels, models using R. Neural networks – introduction, structure of neural networks, information flow, types of layers, training a neural network, neural network in R.

Unit-4
Teaching Hours:9
Cluster Analysis Techniques
 

Introduction to cluster analysis, applications of cluster analysis in finance, cluster analysis process – attributes selection, distance calculation, selecting clustering algorithm, determining number of clusters, visualizing cluster results, interpretation and validation. Types of clustering – hierarchical and non-hierarchical methods. Building clustering models in R. Case study on the application of clustering analysis technique in financial data analysis.

Unit-4
Teaching Hours:9
Cluster Analysis Techniques
 

Introduction to cluster analysis, applications of cluster analysis in finance, cluster analysis process – attributes selection, distance calculation, selecting clustering algorithm, determining number of clusters, visualizing cluster results, interpretation and validation. Types of clustering – hierarchical and non-hierarchical methods. Building clustering models in R. Case study on the application of clustering analysis technique in financial data analysis.

Unit-4
Teaching Hours:9
Cluster Analysis Techniques
 

Introduction to cluster analysis, applications of cluster analysis in finance, cluster analysis process – attributes selection, distance calculation, selecting clustering algorithm, determining number of clusters, visualizing cluster results, interpretation and validation. Types of clustering – hierarchical and non-hierarchical methods. Building clustering models in R. Case study on the application of clustering analysis technique in financial data analysis.

Unit-5
Teaching Hours:3
Emerging applications of analytics in finance
 

Association – extracting and inspecting association rules, mining techniques, visualization of product association. Social network analysis, big data analytics, cognitive analytics, deep learning, text analytics. Latest trends and cases from industry.

Unit-5
Teaching Hours:3
Emerging applications of analytics in finance
 

Association – extracting and inspecting association rules, mining techniques, visualization of product association. Social network analysis, big data analytics, cognitive analytics, deep learning, text analytics. Latest trends and cases from industry.

Unit-5
Teaching Hours:3
Emerging applications of analytics in finance
 

Association – extracting and inspecting association rules, mining techniques, visualization of product association. Social network analysis, big data analytics, cognitive analytics, deep learning, text analytics. Latest trends and cases from industry.

Text Books And Reference Books:

1.       Shmueli, G., Patel, N. R., & Bruce, P. C. (2008). Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner (2nd ed., p. 428). Wiley

2.       Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L., Multivariate data analysis, 7th edition, Prentice hall, 1998

Essential Reading / Recommended Reading

1.       Applied Multivariate Statistical Analysis by Richard A. Johnson, Dean W. Wichern, PHI Learning

2.       Maindonald, J., & Braun, J. (2006). Data analysis and graphics using R: an example-based approach (Vol. 10). Cambridge University Press.

3. Practical Data Science with R by Nina Zumel and John Mount, 2014

Evaluation Pattern

As per the course plan

MBA544L - SERVICE OPERATIONS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This paper is offered as a functional elective subject in the fifth trimester for Lean operation and systems specialisation. It emphasises the importance of effective operations management in the service industry. Students can develop and specialise on the various approaches to the efficient working of the service industry. The course is delivered mainly through case discussions.

 

Learning Outcome

CLO1: Identify the scope of service management and use of technology in service

CLO2: Apply the concepts of service operations strategies to manage service supply relationship

CLO3: Examine the requirement of quality measurements and audit in service

CLO4: Analyze the facility location selection methods for different levels of services

CLO5: Analyze the capacity demands and scheduling methods in services

Unit-1
Teaching Hours:6
Introduction to Service Operations Management
 

Define Service Management, Nature of Services-service package, Characteristics and classification of services. Method of Service Delivery. Technology in Services – Emergence of Self Service, Automation, e- business models, Challenges in adopting new technology.

Unit-1
Teaching Hours:6
Introduction to Service Operations Management
 

Define Service Management, Nature of Services-service package, Characteristics and classification of services. Method of Service Delivery. Technology in Services – Emergence of Self Service, Automation, e- business models, Challenges in adopting new technology.

Unit-2
Teaching Hours:6
Service Strategy and Service Supply Relationships
 

Strategic service vision, Competitive environment and competitive service strategies, Strategic analysis, Virtual value chain. Service supply relationship, Managing service relationships, Attributes to the professional services, Operational characteristics, Outsourcing, Managerial Consideration in Service Outsourcing.

 

Unit-2
Teaching Hours:6
Service Strategy and Service Supply Relationships
 

Strategic service vision, Competitive environment and competitive service strategies, Strategic analysis, Virtual value chain. Service supply relationship, Managing service relationships, Attributes to the professional services, Operational characteristics, Outsourcing, Managerial Consideration in Service Outsourcing.

 

Unit-3
Teaching Hours:6
Services Quality
 

Defining and Measuring Service Quality, Quality Service by Design and Walk Through Audit Achieving Service Quality, Service Recovery.

Unit-3
Teaching Hours:6
Services Quality
 

Defining and Measuring Service Quality, Quality Service by Design and Walk Through Audit Achieving Service Quality, Service Recovery.

Unit-4
Teaching Hours:6
Services Facility Location
 

Strategic location considerations, Regression analysis in location decisions, Geographic information system, Modeling consideration, Facility location techniques, Huff model for retail outlet, Location set covering for multiple facilities.

Unit-4
Teaching Hours:6
Services Facility Location
 

Strategic location considerations, Regression analysis in location decisions, Geographic information system, Modeling consideration, Facility location techniques, Huff model for retail outlet, Location set covering for multiple facilities.

Unit-5
Teaching Hours:6
Managing Capacity and Demand in Service Operations
 

General strategies of level capacity or chase demand, Customer induced Variability, Segmenting demand, Strategies for managing capacity, Work shift scheduling daily and weekly, Yield Management. 

Unit-5
Teaching Hours:6
Managing Capacity and Demand in Service Operations
 

General strategies of level capacity or chase demand, Customer induced Variability, Segmenting demand, Strategies for managing capacity, Work shift scheduling daily and weekly, Yield Management. 

Text Books And Reference Books:

Recommended Text:

1.       Fitzsimmons J.A., & Fitzsimmons M.J.  Service management: Operations, strategy, information technology (8 ed). New Delhi: Tata Mc Graw Hill.

 

Essential Reading / Recommended Reading

Additional References:

1.       Metters Richard. [et.al], (2008) Service Operations Management, Source Online Public Access Catalog (OPAC), ISBN 9788131501603

2.       RBI. (2000). Reserve bank of India: Functions and working. New Delhi:  Government of India.

3.       Dr. Malhotra, A. K.  (2009). Hospital management-an evaluation. New  Delhi:  Global India Publications.

4.       http://www.ibef.org/download/IT-&-ITeS-261112.pd

 

 Additional Reading material:

1.       Hart, Christopher W L. James L. Heskett; and W. Earl Sasser, Jr. “The profitable art of Service Recovery”. Harvard Business Review. July-August 1990 pp148-56.

Heynes, Ray M; Emil A Thies. “Management of Technology in Service Firms”. Journal of Operations Management 10.no 3(Aug 1991). pp 388-97

Evaluation Pattern

 As per the courseplan

MBA545F - DIGITAL TECHNOLOGY IN FINANCE (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course DescriptionDigital Technology in Finance is offered as an elective course in the fifth trimester with 3 credits. Digital technologies such as internet banking and mobile wallets have transformed the accessibility to financial services, particularly in developing economies. The course is designed to provide students an understanding of digital technologies and its applications in finance. The course will expose students to how the application of technology is reconfiguring financial services business models, thereby creating a social impact.

Learning Outcome

CLO1: Understand the market of financial technologies

CLO2: Explain how financial technologies are disrupting the market

CLO3: Determine the risks arising from innovative technologies

CLO4: Recognize the regulatory aspects of new technologies

CLO5: Analyze the social impact of financial technologies

Unit-1
Teaching Hours:6
Introduction to fintech
 

What is financial technology? The evolution of fintech: Fintech evolution 1.0 – infrastructure; evolution 2.0 – banks; evolution 3.0 & 3.5 – start-ups and emerging markets; basics of blockchain; banking and the e-book transition; current trends in financial technologies. Fintech in banking – technology giants becoming non-bank banks; traditional banks collaborating with fintech start-ups. 

Unit-1
Teaching Hours:6
Introduction to fintech
 

What is financial technology? The evolution of fintech: Fintech evolution 1.0 – infrastructure; evolution 2.0 – banks; evolution 3.0 & 3.5 – start-ups and emerging markets; basics of blockchain; banking and the e-book transition; current trends in financial technologies. Fintech in banking – technology giants becoming non-bank banks; traditional banks collaborating with fintech start-ups. 

Unit-1
Teaching Hours:6
Introduction to fintech
 

What is financial technology? The evolution of fintech: Fintech evolution 1.0 – infrastructure; evolution 2.0 – banks; evolution 3.0 & 3.5 – start-ups and emerging markets; basics of blockchain; banking and the e-book transition; current trends in financial technologies. Fintech in banking – technology giants becoming non-bank banks; traditional banks collaborating with fintech start-ups. 

Unit-2
Teaching Hours:6
Payment, cryptocurrencies and blockchain
 

Introduction, digitization of financial services, individual payments, developing countries and digital financial services: mobile money and regulations; alternative finance and technologies. Basics of cryptocurrencies; Introduction to blockchain. Fintech and funds – crowdfunding, peer to peer (p2p) and marketplace lending.

Unit-2
Teaching Hours:6
Payment, cryptocurrencies and blockchain
 

Introduction, digitization of financial services, individual payments, developing countries and digital financial services: mobile money and regulations; alternative finance and technologies. Basics of cryptocurrencies; Introduction to blockchain. Fintech and funds – crowdfunding, peer to peer (p2p) and marketplace lending.

Unit-2
Teaching Hours:6
Payment, cryptocurrencies and blockchain
 

Introduction, digitization of financial services, individual payments, developing countries and digital financial services: mobile money and regulations; alternative finance and technologies. Basics of cryptocurrencies; Introduction to blockchain. Fintech and funds – crowdfunding, peer to peer (p2p) and marketplace lending.

Unit-3
Teaching Hours:6
Data and fintech
 

Introduction, history of data regulation, data in financial services, applications of data analytics in fintech, open banking apps for start-ups in EU (PSD2, Gini), data protection – GDPR compliance and personal privacy. Digital identity; AI and governance; new challenges of AI and machine learning; data, metadata and differential privacy; cybersecurity issues

Unit-3
Teaching Hours:6
Data and fintech
 

Introduction, history of data regulation, data in financial services, applications of data analytics in fintech, open banking apps for start-ups in EU (PSD2, Gini), data protection – GDPR compliance and personal privacy. Digital identity; AI and governance; new challenges of AI and machine learning; data, metadata and differential privacy; cybersecurity issues

Unit-3
Teaching Hours:6
Data and fintech
 

Introduction, history of data regulation, data in financial services, applications of data analytics in fintech, open banking apps for start-ups in EU (PSD2, Gini), data protection – GDPR compliance and personal privacy. Digital identity; AI and governance; new challenges of AI and machine learning; data, metadata and differential privacy; cybersecurity issues

Unit-4
Teaching Hours:6
Regtech in the financial sector
 

Introduction to regulatory technologies (Regtech); evolution of regtech; regtech ecosystem – financial institutions, start-ups, challenges and regulators. Privacy concerns in regtech. Regtech in the financial sector – the entrepreneur’s perspective and the regulator’s perspective. Balancing innovation and regulation challenges in India, smart regulation

Unit-4
Teaching Hours:6
Regtech in the financial sector
 

Introduction to regulatory technologies (Regtech); evolution of regtech; regtech ecosystem – financial institutions, start-ups, challenges and regulators. Privacy concerns in regtech. Regtech in the financial sector – the entrepreneur’s perspective and the regulator’s perspective. Balancing innovation and regulation challenges in India, smart regulation

Unit-4
Teaching Hours:6
Regtech in the financial sector
 

Introduction to regulatory technologies (Regtech); evolution of regtech; regtech ecosystem – financial institutions, start-ups, challenges and regulators. Privacy concerns in regtech. Regtech in the financial sector – the entrepreneur’s perspective and the regulator’s perspective. Balancing innovation and regulation challenges in India, smart regulation

Unit-5
Teaching Hours:6
Impact of digital technologies
 

Developing market and the social impact of digital technologies; smartphone, fintech and education – helping financial inclusion; opportunities to adopt digital technologies in India. The future of data-driven financial services, fintech big trends – looking forward.

Unit-5
Teaching Hours:6
Impact of digital technologies
 

Developing market and the social impact of digital technologies; smartphone, fintech and education – helping financial inclusion; opportunities to adopt digital technologies in India. The future of data-driven financial services, fintech big trends – looking forward.

Unit-5
Teaching Hours:6
Impact of digital technologies
 

Developing market and the social impact of digital technologies; smartphone, fintech and education – helping financial inclusion; opportunities to adopt digital technologies in India. The future of data-driven financial services, fintech big trends – looking forward.

Text Books And Reference Books:

Chishti, S., & Barberis, J. (2016). The Fintech book: The financial technology handbook for investors, entrepreneurs and visionaries. John Wiley & Sons.

Essential Reading / Recommended Reading

1.       Phadke, S. (2020). FinTech Future: The Digital DNA of Finance. Sage Publications Pvt. Limited.

2. Realini, C., & Mehta, K. (2015). Financial Inclusion at the Bottom of the Pyramid. Friesen Press.

Evaluation Pattern

As per the courseplan

MBA545L - SUPPLY CHAIN DESIGN AND MODELLING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  This course is offered as a discipline specific elective in the fifth trimester for LOS Students. The focus of this course is introducing quantitative techniques for taking supply chain decisions. The approach is to consider supply chains as a system with number of entities that interact in a complex manner. To facilitate decision making in such systems, the course presents mathematical models and optimization techniques that form the tool kit for supply chain design and decision making.

Course Objectives:

At the end of the course, students should be able:

1.       To consider supply chains with a systems perspective in a dynamic environment

2.       To facilitate design of supply chain networks using mathematical modelling

3.       Train on Arena simulation software and analyse basic supply chains using  simulation models in Arena

4.       To apply analytical techniques for problems associated with supply networks

5. Equip students to use optimization techniques in supply chain related decision making

Learning Outcome

CLO1: Apply the concepts of systems approach and dynamic nature of supply chain planning and decision making

CLO2: Design supply chain networks using mathematical modelling

CLO3: Evaluate supply chain performance through modelling and simulation of supply chains using Arena Simulation Software

CLO4: Apply analytical techniques for problems associated with supply networks

CLO5: Determine supply chain sourcing strategy with use of optimization techniques

Unit-1
Teaching Hours:3
Introduction to Supply Chain Engineering (SCE)
 

Meaning of Supply Chain Engineering. Introduction to mathematical modelling of physical systems. Supply chain decisions. Supply Chain Performance (efficiency, responsiveness, risk).

Unit-1
Teaching Hours:3
Introduction to Supply Chain Engineering (SCE)
 

Meaning of Supply Chain Engineering. Introduction to mathematical modelling of physical systems. Supply chain decisions. Supply Chain Performance (efficiency, responsiveness, risk).

Unit-2
Teaching Hours:8
Network Design in Supply Chain
 

The role of network design in Supply Chain. Factors influencing supply chain network design decisions. Framework for Network Design Decisions. Models for Facility location, Transportation model - Mathematical modelling and solving using MS Excel.

Capacitated Plant Location Model, Gravity Location Models, Allocating demand to production facilities, Locating Plants and Warehouses Simultaneously. Quantitative modelling and solving using MS Excel for the above conditions.

Unit-2
Teaching Hours:8
Network Design in Supply Chain
 

The role of network design in Supply Chain. Factors influencing supply chain network design decisions. Framework for Network Design Decisions. Models for Facility location, Transportation model - Mathematical modelling and solving using MS Excel.

Capacitated Plant Location Model, Gravity Location Models, Allocating demand to production facilities, Locating Plants and Warehouses Simultaneously. Quantitative modelling and solving using MS Excel for the above conditions.

Unit-3
Teaching Hours:8
Supply Chain Modeling and Simulation using Rockwell Arena
 

Introduction to Rockwell Arena Software. Simulation Modeling and concepts. Continuous and discrete simulation. Steps involved carrying out the simulation study. Components of a simulation model (Entities, Resources, Control Logic, Statistics). Modeling and simulation of a simple manufacturing system. Modeling and simulation of material flow in a supply chain. Analyzing simulation results. 

Unit-3
Teaching Hours:8
Supply Chain Modeling and Simulation using Rockwell Arena
 

Introduction to Rockwell Arena Software. Simulation Modeling and concepts. Continuous and discrete simulation. Steps involved carrying out the simulation study. Components of a simulation model (Entities, Resources, Control Logic, Statistics). Modeling and simulation of a simple manufacturing system. Modeling and simulation of material flow in a supply chain. Analyzing simulation results. 

Unit-4
Teaching Hours:6
Managing Uncertainty and product availability in Supply Chains
 

The role of safety inventory. Determining the level of safety inventory. Impact of supply uncertainty and aggregation on inventory. Managing uncertainty through postponement. Impact of replenishment policies. Cost of overstocking and cost of under stocking.

The importance of level of product availability. Evaluating optimal level of product availability.

Solutions using MS Excel.

Unit-4
Teaching Hours:6
Managing Uncertainty and product availability in Supply Chains
 

The role of safety inventory. Determining the level of safety inventory. Impact of supply uncertainty and aggregation on inventory. Managing uncertainty through postponement. Impact of replenishment policies. Cost of overstocking and cost of under stocking.

The importance of level of product availability. Evaluating optimal level of product availability.

Solutions using MS Excel.

Unit-5
Teaching Hours:5
Supplier Selection Models and Methods
 

Supplier selection problem, supplier selection process. Sourcing strategy-Criteria for selection. Multi-criteria ranking methods for supplier selection, Ranking of Suppliers – Analytic Hierarchy Process (AHP).

                

Unit-5
Teaching Hours:5
Supplier Selection Models and Methods
 

Supplier selection problem, supplier selection process. Sourcing strategy-Criteria for selection. Multi-criteria ranking methods for supplier selection, Ranking of Suppliers – Analytic Hierarchy Process (AHP).

                

Text Books And Reference Books:

Sunil Chopra and Dharam Karla (2019). Supply chain management: strategy, planning and operation (7th ed). Pearson Education, India.

Essential Reading / Recommended Reading

Ravi Ravindran and Donald Warsing, Supply Chain Engineering: Models and Applications (2013), CRC Press

2.  Simchi-Levi, D., Kaminsky, P, Simchi-Levi, E., and Shankar, R. (2019). Designing and managing the supply chain: Concepts, strategies, and cases (3e). McGraw-Hill Education India, New Delhi.

3.  Shah, J. (2016). Supply chain management: Text and Cases (2e). Pearson Education India.

Evaluation Pattern

* As per the courseplan

MBA546L - MANAGING AUDIT OF INFORMATION SYSTEMS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is offered as a choice-based three-credit elective course for students of LOS specialization in the fifth trimester. The course is targeted at students who may want to get into Information Systems auditing or risk management as a career, as well as those students who wish to effectively address IT risks and face audits related to IS in their areas of work. The course also introduces the concepts and importance of CAAT and equips the students with hands on training on IDEA tool. 

Course Objectives:

At the end of the course, students should be able:

  1. To relate the concept of IS Audit, Methodology and Auditing governance for IT Management and code of ethics for IT Auditors
  2. To exercise the IS audit methodology as per established standards for different IT application domains
  3. To get familiarized with fundamentals of Computer Assisted Auditing Techniques
  4. To apply the techniques of CAAT using IDEA tool 

To perform  advanced analysis using IDEA tool 

Learning Outcome

COL1: Apply the concept of IS Audit, Regulations, Standards & Guidelines and IT risk framework

CLO2: To perform basic operations using IDEA.

CLO3: To get acquainted with importance and fundamentals of CAAT.

CLO4: To perform basic operations using IDEA.

CLO5: To practice advanced analysis using IDEA

Unit-1
Teaching Hours:3
Introduction
 

IT Auditing – Types - Risks and Controls Assessment, IT Risk Framework, Risk Assessments and Treatments, Internal Controls - General Controls, IS Controls, IS Control Objectives, Control Self-Assessment

Performing IS Audits

 

Audit Objectives, Audit Classification, Audit Programs, Audit Methodology. Compliance and Substantive Testing, Sampling, Evidence, Fraud Detection, Interviewing and Observing Personnel – Code of Professional Ethics for Auditor 

Unit-1
Teaching Hours:3
Introduction
 

IT Auditing – Types - Risks and Controls Assessment, IT Risk Framework, Risk Assessments and Treatments, Internal Controls - General Controls, IS Controls, IS Control Objectives, Control Self-Assessment

Performing IS Audits

 

Audit Objectives, Audit Classification, Audit Programs, Audit Methodology. Compliance and Substantive Testing, Sampling, Evidence, Fraud Detection, Interviewing and Observing Personnel – Code of Professional Ethics for Auditor 

Unit-2
Teaching Hours:4
Auditing Information Systems
 

Auditing Application Controls, Auditing Systems Development, Acquisition and Maintenance, Auditing Blockchain, IoT and Artificial Intelligence applications, Auditing Infrastructure and Operations, including Disaster Recovery Planning. Auditing Protection of Information Assets. 

 

Auditing Information Security Management Framework, Auditing Network Infrastructure and Cloud Services, Auditing Environmental Controls.

Unit-2
Teaching Hours:4
Auditing Information Systems
 

Auditing Application Controls, Auditing Systems Development, Acquisition and Maintenance, Auditing Blockchain, IoT and Artificial Intelligence applications, Auditing Infrastructure and Operations, including Disaster Recovery Planning. Auditing Protection of Information Assets. 

 

Auditing Information Security Management Framework, Auditing Network Infrastructure and Cloud Services, Auditing Environmental Controls.

Unit-3
Teaching Hours:2
Introduction to CAAT
 

Electronic data - Auditors and CAAT – Key Capabilities of CAAT – Step by Step Methodology for Using CAAT – Example Tests – Data Analysis and Audit Techniques

Unit-3
Teaching Hours:2
Introduction to CAAT
 

Electronic data - Auditors and CAAT – Key Capabilities of CAAT – Step by Step Methodology for Using CAAT – Example Tests – Data Analysis and Audit Techniques

Unit-4
Teaching Hours:9
Hands on ? IDEA ? Basics
 

Importing Data – Summarization – Statistics – Sampling – Sorting and Duplicate Detection- Gap Detection – Aging – Benford’s Law – Reporting – Field Manipulation

Unit-4
Teaching Hours:9
Hands on ? IDEA ? Basics
 

Importing Data – Summarization – Statistics – Sampling – Sorting and Duplicate Detection- Gap Detection – Aging – Benford’s Law – Reporting – Field Manipulation

Unit-5
Teaching Hours:12
Advanced Analysis Using IDEA
 

Extracting Selected Records – Advanced Functions – Advance Sampling – Advanced Statistical Methods – Working with multiple files – Visual Connectors  and Data Base Comparison 

Unit-5
Teaching Hours:12
Advanced Analysis Using IDEA
 

Extracting Selected Records – Advanced Functions – Advance Sampling – Advanced Statistical Methods – Working with multiple files – Visual Connectors  and Data Base Comparison 

Text Books And Reference Books:

Cannon, D.L., O’Hara, B.T., &Keele, A. (2016). CISA - Certified Information Systems Auditor Study Guide (4th ed). Sybex.

 

  • Computer Assisted Auditing Techniques, ICAI – Bengaluru 
Essential Reading / Recommended Reading

Recommended references:

CISA Review Manual (25th ed, 2016). ISACA

The Risk IT Framework. ISACA

IDEA Tool Guide, Case Ware Analysis 

Evaluation Pattern

*As per the course plan

MBA561B - APPLIED STATISTICS FOR BUSINESS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This paper is offered as a generic elective subject for 3 credits for the students of fifth trimester. The course offers a perspective of the life cycle of a business problem solving for students with the application of powerful statistical techniques. This course helps students sharpen their analytical capabilities to solve a plethora of business problems encountered during the execution of master thesis and capstone projects.

Course Objectives: 

At the end of the course, students should be able:

  1. Construct business problems in statistical terms.
  2. Make use of predictive techniques for decision making under uncertainties
  3. Develop time series models for business decisions
  4. Discover hidden patterns in data with suitable unsupervised multivariate methods

Discover the strength of relationships between variables using Structural Equation Modelling. 

Learning Outcome

CLO1: Identify specialized multivariate analysis techniques appropriate for the given problem.

CLO2: Apply appropriate predictive mining techniques to a business problem

CLO3: Analyze time series data using appropriate time series models

CLO4: Classify the data using appropriate data reduction technique

CLO5: Determine the significant relationship between variables using Structural Equation models.

Unit-1
Teaching Hours:5
Exploratory Data Analysis for Decision Making
 

Making immediate possible conclusions about quantitative data with the help of descriptive statistics, histogram, density plots, Box and Whisker plots and Normal probability plot. Bivariate data analysis using correlation, categorical data analysis using Chi-square test/contingency tables, pie and bar charts. Time series plots to detect trend, seasonality and cycles. Detecting vital few and trivial many with Pareto front.   

Unit-1
Teaching Hours:5
Exploratory Data Analysis for Decision Making
 

Making immediate possible conclusions about quantitative data with the help of descriptive statistics, histogram, density plots, Box and Whisker plots and Normal probability plot. Bivariate data analysis using correlation, categorical data analysis using Chi-square test/contingency tables, pie and bar charts. Time series plots to detect trend, seasonality and cycles. Detecting vital few and trivial many with Pareto front.   

Unit-2
Teaching Hours:7
Applied Predictive Mining
 

Introduction to regression analysis, global assumptions of regression analysis, regression to identify the key drivers of a business metric, predicting business metric using regression and regression diagnostics for white noise. Introduction to sigmoid function and logistic regression, propensity modeling. Introduction to discriminant functions and linear discriminant analysis, risk propensity modeling using LDA. Model diagnostics measures using R-squared, cost functions, confusion matrix, accuracy, precision, recall, f1-score, positive likelihood and lift measures.

 

 

Unit-2
Teaching Hours:7
Applied Predictive Mining
 

Introduction to regression analysis, global assumptions of regression analysis, regression to identify the key drivers of a business metric, predicting business metric using regression and regression diagnostics for white noise. Introduction to sigmoid function and logistic regression, propensity modeling. Introduction to discriminant functions and linear discriminant analysis, risk propensity modeling using LDA. Model diagnostics measures using R-squared, cost functions, confusion matrix, accuracy, precision, recall, f1-score, positive likelihood and lift measures.

 

 

Unit-3
Teaching Hours:6
Business Forecasting
 

Univariate time series analysis, detecting trend, seasonality and cycles in time series data, analysis of ACF and PACF plots, exponential smoothing models for forecasting. Augmented Dickey Fuller test to detect the presence of unit roots. ARMA modeling, seasonal and non-seasonal ARIMA models. Forecasting economic series and business metrics using exponential smoothing and ARMA models for planning. Basic introduction to ARCH, GARCH models, assessing the accuracy of forecasting models with cost functions.

 

 

Unit-3
Teaching Hours:6
Business Forecasting
 

Univariate time series analysis, detecting trend, seasonality and cycles in time series data, analysis of ACF and PACF plots, exponential smoothing models for forecasting. Augmented Dickey Fuller test to detect the presence of unit roots. ARMA modeling, seasonal and non-seasonal ARIMA models. Forecasting economic series and business metrics using exponential smoothing and ARMA models for planning. Basic introduction to ARCH, GARCH models, assessing the accuracy of forecasting models with cost functions.

 

 

Unit-4
Teaching Hours:7
Extracting Hidden Patterns
 

Principal Component Analysis (PCA), Factor Analysis (FA), Discussion on application of PCA in dimension reduction and anomaly detection in businesses. Introduction to cluster analysis, partitioning and hierarchical cluster methods and their applications in finance and marketing domains. Basic introduction to Gaussian Mixture Models (GMM) and density-based clustering methods and their applications in detecting non-obvious patterns in businesses.

Unit-4
Teaching Hours:7
Extracting Hidden Patterns
 

Principal Component Analysis (PCA), Factor Analysis (FA), Discussion on application of PCA in dimension reduction and anomaly detection in businesses. Introduction to cluster analysis, partitioning and hierarchical cluster methods and their applications in finance and marketing domains. Basic introduction to Gaussian Mixture Models (GMM) and density-based clustering methods and their applications in detecting non-obvious patterns in businesses.

Unit-5
Teaching Hours:5
Confirmatory Analysis
 

Causal modeling, Path Analysis and Structural Equation modeling using JMP software 

Unit-5
Teaching Hours:5
Confirmatory Analysis
 

Causal modeling, Path Analysis and Structural Equation modeling using JMP software 

Text Books And Reference Books:

Richard A. Johnson, Dean W. Wichern (2015), Applied Multivariate Statistical Analysis, 6th Edition, Pearson Education India.

Essential Reading / Recommended Reading

Hair, J.F., Black, W.C.Jr., Babin, B.J., Anderson, R.E. (2018).Multivariate Data Analysis, 7th Edition. Pearson Education India.

Evaluation Pattern

* As per the course plan

MBA561L - PROJECT MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This course is offered as a generic elective (across all specializations) in the fifth trimester. It is a 3 credit course with 30 contact hours. This course provides the students with the knowledge, tools and skills needed for project planning, project execution and project control. 

Learning Outcome

CO1: Apply the project management framework including project management lifecycle, knowledge areas and process groups and associated issues

CO2: Apply project management techniques for project selection; work breakdown structure; cost, quality, time & budget optimisation.

CO3: Identify methodologies for efficient project team performance

CLO4: Examine business scenarios by using techniques for expediting and optimising projects

CO5: Examine project risks for controlling project performance parameters.

Unit-1
Teaching Hours:6
Project Management Framework
 

Definition of project, Need for project management, Project life cycle, Project stake holders 

Unit-1
Teaching Hours:6
Project Management Framework
 

Definition of project, Need for project management, Project life cycle, Project stake holders 

Unit-1
Teaching Hours:6
Project Management Framework
 

Definition of project, Need for project management, Project life cycle, Project stake holders 

Unit-2
Teaching Hours:6
Project Management Parameters: Scope, Time, Quality, Cost, Selection
 

Defining project scope, Establishing project priorities, Work break down structure, Process breakdown structure, Responsibility matrices Factors influencing the quality of estimates, Estimating guidelines for times, costs and resources, Macro and micro estimating, Methods for estimating, Level of detail, Developing budgets, Types of costs, Refining estimates and contingency fund, Selection of project

Unit-2
Teaching Hours:6
Project Management Parameters: Scope, Time, Quality, Cost, Selection
 

Defining project scope, Establishing project priorities, Work break down structure, Process breakdown structure, Responsibility matrices Factors influencing the quality of estimates, Estimating guidelines for times, costs and resources, Macro and micro estimating, Methods for estimating, Level of detail, Developing budgets, Types of costs, Refining estimates and contingency fund, Selection of project

Unit-2
Teaching Hours:6
Project Management Parameters: Scope, Time, Quality, Cost, Selection
 

Defining project scope, Establishing project priorities, Work break down structure, Process breakdown structure, Responsibility matrices Factors influencing the quality of estimates, Estimating guidelines for times, costs and resources, Macro and micro estimating, Methods for estimating, Level of detail, Developing budgets, Types of costs, Refining estimates and contingency fund, Selection of project

Unit-3
Teaching Hours:6
Project Teams
 

Five stage team development model, Situational factors affecting team, Building high performance project teams, Managing virtual project teams, Project Management Maturity Model (PMMO).

Unit-3
Teaching Hours:6
Project Teams
 

Five stage team development model, Situational factors affecting team, Building high performance project teams, Managing virtual project teams, Project Management Maturity Model (PMMO).

Unit-3
Teaching Hours:6
Project Teams
 

Five stage team development model, Situational factors affecting team, Building high performance project teams, Managing virtual project teams, Project Management Maturity Model (PMMO).

Unit-4
Teaching Hours:6
Project Expediting
 

Gantt chart, Crashing of projects, Cost analysis for project crashing, Project procurement

Unit-4
Teaching Hours:6
Project Expediting
 

Gantt chart, Crashing of projects, Cost analysis for project crashing, Project procurement

Unit-4
Teaching Hours:6
Project Expediting
 

Gantt chart, Crashing of projects, Cost analysis for project crashing, Project procurement

Unit-5
Teaching Hours:6
Project Risk and Control Management
 

Risk concept, Risk identification, Risk assessment, Risk response development, Contingency planning, Contingency funding and time buffers, Risk response control, and Change control management

Project progress & performance measurement and evaluation-Structure of a project monitoring information system, Project control process, Monitoring time performance, Need for an integrated information system, Progress monitoring indexes, Environment, Health and Safety(EHS) in Projects, Ethical issues in Project Management.

Unit-5
Teaching Hours:6
Project Risk and Control Management
 

Risk concept, Risk identification, Risk assessment, Risk response development, Contingency planning, Contingency funding and time buffers, Risk response control, and Change control management

Project progress & performance measurement and evaluation-Structure of a project monitoring information system, Project control process, Monitoring time performance, Need for an integrated information system, Progress monitoring indexes, Environment, Health and Safety(EHS) in Projects, Ethical issues in Project Management.

Unit-5
Teaching Hours:6
Project Risk and Control Management
 

Risk concept, Risk identification, Risk assessment, Risk response development, Contingency planning, Contingency funding and time buffers, Risk response control, and Change control management

Project progress & performance measurement and evaluation-Structure of a project monitoring information system, Project control process, Monitoring time performance, Need for an integrated information system, Progress monitoring indexes, Environment, Health and Safety(EHS) in Projects, Ethical issues in Project Management.

Text Books And Reference Books:

Prescribed Text

Clifford F Gray, Erik W. Larson & Gautam V. Desai,  (2016). Project Management –The Managerial Process (6th ed,).  New Delhi : Tata Mc Graw Hill.

Essential Reading / Recommended Reading

References

1.       Project Management Body of Knowledge ( PMBOK), 6th edition by Project Management Institute, USA.. Website: www.pmi.org

2.       Meredith, J.R. & Mantel,  S. J. (2010).  Project Management- A Managerial Approach. New Delhi.  John Wiley.

Nicholas,  J. M. & Steyn. H. (2010).  Project Management for Business, Engineering   and Technology. New Delhi.    PHI. 

Evaluation Pattern

* As per the course plan

MBA561S - INTERNATIONAL BUSINESS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a cross-functional elective course offered in the fifth trimester to students across all specializations. In this course Students learn various aspects of International Business in terms of concepts, operations, opportunities and challenges. 

Learning Outcome

CLO1: Identify the internationalization process of firms in a globalised era.

CLO2: Demonstrate the motives in the formation of international Institutions and agreements

CLO3: Interpret the relevant theories and concepts to various practices of global business.

CLO4: Assess the impact of the current EXIM policy on international business.

CLO5: Examine the reasons for the success or/and failure of international business strategies

Unit-1
Teaching Hours:6
Introduction
 

Globalization and the need for International business, Nature of international business, drivers of cross-border business, routes of global business and active players in multinational business. Concept of Internationalization.  

Mode of Entry- Export & Import, Contracting strategies, Foreign Direct Investment, Strategic Alliance and Network collaboration 

International Business strategy

- Industry Analysis, Intra-Industry Trade Porter’s five forces model, Three Generic Strategies: Cost leadership, Differentiation, --- Removed                                                                          

Unit-1
Teaching Hours:6
Introduction
 

Globalization and the need for International business, Nature of international business, drivers of cross-border business, routes of global business and active players in multinational business. Concept of Internationalization.  

Mode of Entry- Export & Import, Contracting strategies, Foreign Direct Investment, Strategic Alliance and Network collaboration 

International Business strategy

- Industry Analysis, Intra-Industry Trade Porter’s five forces model, Three Generic Strategies: Cost leadership, Differentiation, --- Removed                                                                          

Unit-1
Teaching Hours:6
Introduction
 

Globalization and the need for International business, Nature of international business, drivers of cross-border business, routes of global business and active players in multinational business. Concept of Internationalization.  

Mode of Entry- Export & Import, Contracting strategies, Foreign Direct Investment, Strategic Alliance and Network collaboration 

International Business strategy

- Industry Analysis, Intra-Industry Trade Porter’s five forces model, Three Generic Strategies: Cost leadership, Differentiation, --- Removed                                                                          

Unit-1
Teaching Hours:6
Introduction
 

Globalization and the need for International business, Nature of international business, drivers of cross-border business, routes of global business and active players in multinational business. Concept of Internationalization.  

Mode of Entry- Export & Import, Contracting strategies, Foreign Direct Investment, Strategic Alliance and Network collaboration 

International Business strategy

- Industry Analysis, Intra-Industry Trade Porter’s five forces model, Three Generic Strategies: Cost leadership, Differentiation, --- Removed                                                                          

Unit-2
Teaching Hours:4
International Business environment & International Institutions in International Business (self-learning Module )
 

International business environment – Political, Economic, Legal, Technological and Cultural factors

International Institutions in International Business* International Institutions in International Business: WTO and Regional Economic Integration (European Trade Union, Asian Trade Agreements Like APEC, ASEAN, African Trade Agreements, Western hemisphere trade agreements like NAFTA, CAFTA,

MERCOSUR, Andean Community) *

Unit-2
Teaching Hours:4
International Business environment & International Institutions in International Business (self-learning Module )
 

International business environment – Political, Economic, Legal, Technological and Cultural factors

International Institutions in International Business* International Institutions in International Business: WTO and Regional Economic Integration (European Trade Union, Asian Trade Agreements Like APEC, ASEAN, African Trade Agreements, Western hemisphere trade agreements like NAFTA, CAFTA,

MERCOSUR, Andean Community) *

Unit-2
Teaching Hours:4
International Business environment & International Institutions in International Business (self-learning Module )
 

International business environment – Political, Economic, Legal, Technological and Cultural factors

International Institutions in International Business* International Institutions in International Business: WTO and Regional Economic Integration (European Trade Union, Asian Trade Agreements Like APEC, ASEAN, African Trade Agreements, Western hemisphere trade agreements like NAFTA, CAFTA,

MERCOSUR, Andean Community) *

Unit-2
Teaching Hours:4
International Business environment & International Institutions in International Business (self-learning Module )
 

International business environment – Political, Economic, Legal, Technological and Cultural factors

International Institutions in International Business* International Institutions in International Business: WTO and Regional Economic Integration (European Trade Union, Asian Trade Agreements Like APEC, ASEAN, African Trade Agreements, Western hemisphere trade agreements like NAFTA, CAFTA,

MERCOSUR, Andean Community) *

Unit-3
Teaching Hours:8
International Trade Theories
 

Theories of Global Trade and Investment- Mercantilism, Theory of Absolute Advantage, Theory of Comparative Advantage, Factor Endowment Theory, Product Life Cycle Theory, Strategic Trade Theory, Porter’s National Competitive Advantage. Free Trade Agreements- Trade Diversion Vs Trade Creation.

Unit-3
Teaching Hours:8
International Trade Theories
 

Theories of Global Trade and Investment- Mercantilism, Theory of Absolute Advantage, Theory of Comparative Advantage, Factor Endowment Theory, Product Life Cycle Theory, Strategic Trade Theory, Porter’s National Competitive Advantage. Free Trade Agreements- Trade Diversion Vs Trade Creation.

Unit-3
Teaching Hours:8
International Trade Theories
 

Theories of Global Trade and Investment- Mercantilism, Theory of Absolute Advantage, Theory of Comparative Advantage, Factor Endowment Theory, Product Life Cycle Theory, Strategic Trade Theory, Porter’s National Competitive Advantage. Free Trade Agreements- Trade Diversion Vs Trade Creation.

Unit-3
Teaching Hours:8
International Trade Theories
 

Theories of Global Trade and Investment- Mercantilism, Theory of Absolute Advantage, Theory of Comparative Advantage, Factor Endowment Theory, Product Life Cycle Theory, Strategic Trade Theory, Porter’s National Competitive Advantage. Free Trade Agreements- Trade Diversion Vs Trade Creation.

Unit-4
Teaching Hours:6
International Trade Policy
 

Introduction to Trade Policy, Tools for trade policy – Tariffs, Non-Tariff trade Barriers, Quotas, Purpose of protectionism, EXIM Policy 

 

Export Documentation, INCOTERMs, Trade Finance 

Unit-4
Teaching Hours:6
International Trade Policy
 

Introduction to Trade Policy, Tools for trade policy – Tariffs, Non-Tariff trade Barriers, Quotas, Purpose of protectionism, EXIM Policy 

 

Export Documentation, INCOTERMs, Trade Finance 

Unit-4
Teaching Hours:6
International Trade Policy
 

Introduction to Trade Policy, Tools for trade policy – Tariffs, Non-Tariff trade Barriers, Quotas, Purpose of protectionism, EXIM Policy 

 

Export Documentation, INCOTERMs, Trade Finance 

Unit-4
Teaching Hours:6
International Trade Policy
 

Introduction to Trade Policy, Tools for trade policy – Tariffs, Non-Tariff trade Barriers, Quotas, Purpose of protectionism, EXIM Policy 

 

Export Documentation, INCOTERMs, Trade Finance 

Unit-5
Teaching Hours:6
Latest trend in International Business
 

Geopolitical Issues and their impact on International Business, Global Diversity & Cross Cultural Issues, Climate Change, G7, G20  and UN Summit Discussion 

 

Social responsibility and ethical issues in international business – national differences in ethics and social responsibility, codes of conduct for MNC’s, International Business and Sustainability.

Unit-5
Teaching Hours:6
Latest trend in International Business
 

Geopolitical Issues and their impact on International Business, Global Diversity & Cross Cultural Issues, Climate Change, G7, G20  and UN Summit Discussion 

 

Social responsibility and ethical issues in international business – national differences in ethics and social responsibility, codes of conduct for MNC’s, International Business and Sustainability.

Unit-5
Teaching Hours:6
Latest trend in International Business
 

Geopolitical Issues and their impact on International Business, Global Diversity & Cross Cultural Issues, Climate Change, G7, G20  and UN Summit Discussion 

 

Social responsibility and ethical issues in international business – national differences in ethics and social responsibility, codes of conduct for MNC’s, International Business and Sustainability.

Unit-5
Teaching Hours:6
Latest trend in International Business
 

Geopolitical Issues and their impact on International Business, Global Diversity & Cross Cultural Issues, Climate Change, G7, G20  and UN Summit Discussion 

 

Social responsibility and ethical issues in international business – national differences in ethics and social responsibility, codes of conduct for MNC’s, International Business and Sustainability.

Text Books And Reference Books:

Peng M W and Srivastava D K (2019). 2nd Edition, Global Business, CENGAGE Learning Publications

Essential Reading / Recommended Reading

Charles W.L. Hill, Arun K Jain (2012). 10th Edition, International Business, Tata-McGraw-Hill Publications

Czinkota M.R., Ronkanen, I.A. & Moffett M.H (2011). 8th Edition, International Business. New Delhi: Wiley 

John D. Deniels and Lee H Daniels &Radebaugh, (2010). 13th Edition, International Business, Pearson Education Publications

Andrew Harrison, et al,(2000). International Business, Oxford University Press

John B. Cullen, K. Praveen Parboteeah (2011). 5th Edition, Multinational Management: a strategic approach, South-Western Cengage Learning

K. Aswathappa (2010). International Business. Tata McGraw-Hill Publications

Evaluation Pattern

As per the course plan

MBA562EI - MANAGEMENT OF START-UP AND SMALL BUSINESS (2023 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:2
Max Marks:100
Credits:1

Course Objectives/Course Description

 

Course Description: This course will also focus on the small business, generating business ideas for starting small enterprise. The course will develop required competencies needed to become an innovative, opportunity-driven, market-ready and entrepreneurial manager. 

Learning Outcome

CO1: Identify challenges of Start-ups and small businesses

CO2: Classify Financial, Legal and management issues and constraints with start-ups and small businesses

CO3: Examine abilities to scale-up start-ups and small business amid challenges

CO4: Assess Sustainability and growth of start-ups and small businesses

CO5: Evaluate various functional aspects of small business management

Unit-1
Teaching Hours:5
Group Discussions
 

Analytical topics from Business, Society, Technology among others

Unit-2
Teaching Hours:3
Research Discussion
 

Review of Literature, Master Thesis, Report writing

Unit-3
Teaching Hours:7
Placement readiness
 

Resume Building, Mock Interviews, Personal Grooming, SWOT analysis

Text Books And Reference Books:

Poornima M Charantimath - Entrepreneurship Development & Small Business Enterprises 2005, Pearson Education

Essential Reading / Recommended Reading

1. Tim Mazzarol, Sophie Reboud - Small Business Management_ Theory and Practice 2020, Springer Singapore.

 

2. Timothy S. Hatten, Small Business Management Entrepreneurship and Beyond

Evaluation Pattern

As per course plan

MBA562F - SUSTAINABLE FINANCE AND INVESTMENTS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: The course is designed to create an awareness of how financial instruments can be utilized to solve critical social and environmental challenges. In a developing country like India, bridging the financing gap for meeting the sustainable development goals is a daunting task for policy makers and corporates alike. This course attempts to answer the question ‘how can financial markets and strategies deliver social impact without compromising on returns?’ and ‘how can the corporate support in raising capital for sustainable development?’. The course combines the concepts of finance, macroeconomics, public policy, international relations, impact investment and social enterprises.

 

Learning Outcome

CLO1: Understand the need to complement the traditional risk-return models to include social impact.

CLO2: Develop a theoretical base on how to supplement traditional risk-return models.

CLO3: Evaluate evolving business models to meet sustainable development goals.

CLO4: Identify opportunities for collaboration between public and private sector participants.

CLO5: Analyze and comment on concepts, frameworks and models to source impact investments.

Unit-1
Teaching Hours:3
Introduction and overview
 

What is sustainability? The importance of sustainability, the transition challenge, externalities – international negotiations, role of UN, the economics of sustainable development, evolution of socially responsible finance

Unit-1
Teaching Hours:3
Introduction and overview
 

What is sustainability? The importance of sustainability, the transition challenge, externalities – international negotiations, role of UN, the economics of sustainable development, evolution of socially responsible finance

Unit-2
Teaching Hours:6
Sustainability and Corporate Sector
 

Corporate argument for sustainability as a strategy, implications for risk, performance, governance and value of companies, changing business models, social enterprises, integrated reporting – metrics and data, coalitions for sustainable finance.

Unit-2
Teaching Hours:6
Sustainability and Corporate Sector
 

Corporate argument for sustainability as a strategy, implications for risk, performance, governance and value of companies, changing business models, social enterprises, integrated reporting – metrics and data, coalitions for sustainable finance.

Unit-3
Teaching Hours:9
Financing Sustainability
 

Investing in long-term value creation, different ways of raising capital for sustainability – national level (carbon tax) and company level – carbon credit, crowd funding, equity instruments – impact funds; bond instruments – social investment bonds, green bonds, impact bonds, blue bonds; alternative financial instruments – VC with an impact, banking – new forms of lending, insurance – to manage long-term risk.   

Unit-3
Teaching Hours:9
Financing Sustainability
 

Investing in long-term value creation, different ways of raising capital for sustainability – national level (carbon tax) and company level – carbon credit, crowd funding, equity instruments – impact funds; bond instruments – social investment bonds, green bonds, impact bonds, blue bonds; alternative financial instruments – VC with an impact, banking – new forms of lending, insurance – to manage long-term risk.   

Unit-4
Teaching Hours:9
Impact Investment
 

Defining impact investment, the role of evolving public policy, building a multi-asset class sustainability portfolio, aligning investors to specific benefits, ESG, embedding ESG into CAPM model (‘alpha’ and ‘beta’).

Unit-4
Teaching Hours:9
Impact Investment
 

Defining impact investment, the role of evolving public policy, building a multi-asset class sustainability portfolio, aligning investors to specific benefits, ESG, embedding ESG into CAPM model (‘alpha’ and ‘beta’).

Unit-5
Teaching Hours:3
Future Outlook
 

Transition management, integrated thinking, introducing PRME – principle of responsible management education, ethics and sustainability. Evolving regulatory environment and international policies. Creating a corporate action plan and rewiring businesses for sustainability.

Unit-5
Teaching Hours:3
Future Outlook
 

Transition management, integrated thinking, introducing PRME – principle of responsible management education, ethics and sustainability. Evolving regulatory environment and international policies. Creating a corporate action plan and rewiring businesses for sustainability.

Text Books And Reference Books:

1.       Schoenmaker, D., &Schramade, W. (2018). Principles of Sustainable Finance. Oxford University Press.

2.       Labatt, S., & White, R. R. (2003). Environmental finance: a guide to environmental risk assessment and financial products (Vol. 200). John Wiley & Sons.

Essential Reading / Recommended Reading

1.       Impact Investing: Transforming How We Make Money by Making a Difference, by Antony Bugg- Levine & Jed Emerson

Evolutions in Sustainable Investing: Strategies, Funds and Thought Leadership (Wiley Finance) by Cary Krosinsky, Nick Robins and Stephen Viederman

Social Finance, 1st ed (Oxford University Press), by Alex Nicholls, Rob Paton and Jed Emerson

Evaluation Pattern

*

MBA562H - NEUROSCIENCE FOR MANAGERS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a cross-functional elective course offered in the fourth trimester to students across all specializations. In this course Students learn various aspects of neuroscience and their application to management of organizations. 

 

Course Objectives: This course attempts to enable students to apply concepts of neuro sciences to significant areas of management such as leadership, emotional intelligence, marketing and decision making.

Learning Outcome

CLO1: understand the concept of neurosciences and its application in the area of management.

CLO2: demonstrate the need for applications of neurosciences to area of leadership.

CLO3: to examine the relationship between emotional intelligence and neurosciences

CO4: analyze the process of decision making in the light of neurosciences

CO5: understand the area of neuromarketing and its application in the marketing world

Unit-1
Teaching Hours:6
Introduction to Neuro sciences
 

 

Definition,  Trends in neurosciences ,  Applications of neurosciences in various settings,  the SCARF model ,the transition from neuro science  to neuro management Definition and history of neuro management,

Unit-1
Teaching Hours:6
Introduction to Neuro sciences
 

 

Definition,  Trends in neurosciences ,  Applications of neurosciences in various settings,  the SCARF model ,the transition from neuro science  to neuro management Definition and history of neuro management,

Unit-1
Teaching Hours:6
Introduction to Neuro sciences
 

 

Definition,  Trends in neurosciences ,  Applications of neurosciences in various settings,  the SCARF model ,the transition from neuro science  to neuro management Definition and history of neuro management,

Unit-2
Teaching Hours:6
Neuroscience of Leadership: Leadership Approaches
 

 

he autocratic controlling approach (Trait theories, Behavioral  theories), motivational approach and engagement approach (the Fielder model Situational Leadership theories, Path Goal Theory, Leadership Partnership Model), the transformational model (Charismatic leadership, transactional and transformational theories) the adaptive model ( neuroscience / neuro leadership):  History and Definition, Importance of  neuro leadership, Emerging trends in neuroscience and neuro leadership, Biology  behind inspirational leadership / resonant leadership 

Unit-2
Teaching Hours:6
Neuroscience of Leadership: Leadership Approaches
 

 

he autocratic controlling approach (Trait theories, Behavioral  theories), motivational approach and engagement approach (the Fielder model Situational Leadership theories, Path Goal Theory, Leadership Partnership Model), the transformational model (Charismatic leadership, transactional and transformational theories) the adaptive model ( neuroscience / neuro leadership):  History and Definition, Importance of  neuro leadership, Emerging trends in neuroscience and neuro leadership, Biology  behind inspirational leadership / resonant leadership 

Unit-2
Teaching Hours:6
Neuroscience of Leadership: Leadership Approaches
 

 

he autocratic controlling approach (Trait theories, Behavioral  theories), motivational approach and engagement approach (the Fielder model Situational Leadership theories, Path Goal Theory, Leadership Partnership Model), the transformational model (Charismatic leadership, transactional and transformational theories) the adaptive model ( neuroscience / neuro leadership):  History and Definition, Importance of  neuro leadership, Emerging trends in neuroscience and neuro leadership, Biology  behind inspirational leadership / resonant leadership 

Unit-3
Teaching Hours:6
Unit III Neuroscience of emotional Intelligence:
 

 

ntroduction, Significance of emotions, Historical development of the concept, Physiology of emotions, The Marshmallow experiment and its significance.  Emotional Intelligence and Intelligence Quotient, The EI models of John Mayer, Peter Salovey and Daniel Goleman. Neuroscience of empathy 

Unit-3
Teaching Hours:6
Unit III Neuroscience of emotional Intelligence:
 

 

ntroduction, Significance of emotions, Historical development of the concept, Physiology of emotions, The Marshmallow experiment and its significance.  Emotional Intelligence and Intelligence Quotient, The EI models of John Mayer, Peter Salovey and Daniel Goleman. Neuroscience of empathy 

Unit-3
Teaching Hours:6
Unit III Neuroscience of emotional Intelligence:
 

 

ntroduction, Significance of emotions, Historical development of the concept, Physiology of emotions, The Marshmallow experiment and its significance.  Emotional Intelligence and Intelligence Quotient, The EI models of John Mayer, Peter Salovey and Daniel Goleman. Neuroscience of empathy 

Unit-4
Teaching Hours:6
Neuroscience of decision making:
 

Introduction, reciprocal exchange: trust, reciprocating trust , responding to breaches of trust, seeking forgiveness:  sharing and resource distribution, deciding whether to be fair , responding to unfairness and inequity , altruism , norm abiding decision making , social learning , competitive social interactions,

 

Unit-4
Teaching Hours:6
Neuroscience of decision making:
 

Introduction, reciprocal exchange: trust, reciprocating trust , responding to breaches of trust, seeking forgiveness:  sharing and resource distribution, deciding whether to be fair , responding to unfairness and inequity , altruism , norm abiding decision making , social learning , competitive social interactions,

 

Unit-4
Teaching Hours:6
Neuroscience of decision making:
 

Introduction, reciprocal exchange: trust, reciprocating trust , responding to breaches of trust, seeking forgiveness:  sharing and resource distribution, deciding whether to be fair , responding to unfairness and inequity , altruism , norm abiding decision making , social learning , competitive social interactions,

 

Unit-5
Teaching Hours:6
Definition of Neuromarketing: Areas of application : Brand equity, Consumer decision making, Emotion and the effect of advertising ,branding
 

Definition of Neuromarketing: Areas of application : Brand equity, Consumer decision making, Emotion and  the effect of advertising ,branding 

 

Unit-5
Teaching Hours:6
Definition of Neuromarketing: Areas of application : Brand equity, Consumer decision making, Emotion and the effect of advertising ,branding
 

Definition of Neuromarketing: Areas of application : Brand equity, Consumer decision making, Emotion and  the effect of advertising ,branding 

 

Unit-5
Teaching Hours:6
Definition of Neuromarketing: Areas of application : Brand equity, Consumer decision making, Emotion and the effect of advertising ,branding
 

Definition of Neuromarketing: Areas of application : Brand equity, Consumer decision making, Emotion and  the effect of advertising ,branding 

 

Text Books And Reference Books:

Dimitriadis, N &Psychogios,A(2016). Neuroscience for leaders: A brain adaptive leadership approach .Kogan Page 2nd Edition,

Essential Reading / Recommended Reading

1.     Ringleb,Al H and Rock,D (2008) The emerging field   of neuro leadership  Neuro leadership journal

2.     Rock,D and Cox,C (2012) SCARF in 2012: Updating the social neuroscience of collaborating with others Neuro leadership journal

3.     Zak,P.J.(2017) The Neuroscience of trust , Harvard Business Review

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total

CIA1

Research based Assignment

1,2

20

 

20

CIA2

Mid-term

1,2,3

50

50%

25

CIA3

Field Based Assignment

4,5

20

 

20

ETE

End term Examination

1,2,3,4,5

50

60%

30

Attendance

 

 

 

5

5

Total

100

MBA562M - CUSTOMER CENTRIC DECISIONS IN BUSINESS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a 3credit course offered as a generic elective to engage students across

specialization/functions in developing meaningful perspective on the significance of identifying customer as

primary stakeholders while making strategic and operational (functional) business decisions. This course

offers a cross-functional perspective to business by exploring how principles and ideas of marketing could

be used to effectively carry out diverse business functions such as talent acquisition and management,

managing finance & resource allocation, and managing quality and intermediaries.

Course Objectives: On having completed this course student should be able to:

1.Identify aspects of customer centric factors impacting various functions.

2.Apply consumer behaviour models in consumer markets.

3. Analyse the concept of 3V model Across Industries.

4. Examine efficacy of consumer value proposition

5.Evaluate Brands and Brand strategy and its implications on various functions.

Learning Outcome

CO1: Make use of aspects of customer centric factors impacting various functions to enable customer

CO2: Identify consumer trends and insights its impact on digital eco system.

CO3: Examine the concept of 3V model Across Industries.

CO4: Analyze efficacy of consumer value proposition

CO5: Assess Brands and Brand strategy and its implications on various functions.

Unit-1
Teaching Hours:6
Introduction to the cross-disciplinary nature of business decisions
 

Introduction and Ubiquity of customer centered decisions, Consumer capitalism, Customer centric

innovations in business.

Unit-1
Teaching Hours:6
Introduction to the cross-disciplinary nature of business decisions
 

Introduction and Ubiquity of customer centered decisions, Consumer capitalism, Customer centric

innovations in business.

Unit-1
Teaching Hours:6
Introduction to the cross-disciplinary nature of business decisions
 

Introduction and Ubiquity of customer centered decisions, Consumer capitalism, Customer centric

innovations in business.

Unit-2
Teaching Hours:6
Market and market based decisions
 

Emerging trends in consumer markets and insights, Consumer behaviour models and its application,

Dynamics of digital natives.

Unit-2
Teaching Hours:6
Market and market based decisions
 

Emerging trends in consumer markets and insights, Consumer behaviour models and its application,

Dynamics of digital natives.

Unit-2
Teaching Hours:6
Market and market based decisions
 

Emerging trends in consumer markets and insights, Consumer behaviour models and its application,

Dynamics of digital natives.

Unit-3
Teaching Hours:6
Strategic view on customer centricity
 

Beyond segmentation and targeting decisions, Positioning of differentiated value, Concept of 3Vs - valued

customer, value proposition and value network.

Unit-3
Teaching Hours:6
Strategic view on customer centricity
 

Beyond segmentation and targeting decisions, Positioning of differentiated value, Concept of 3Vs - valued

customer, value proposition and value network.

Unit-3
Teaching Hours:6
Strategic view on customer centricity
 

Beyond segmentation and targeting decisions, Positioning of differentiated value, Concept of 3Vs - valued

customer, value proposition and value network.

Unit-4
Teaching Hours:6
Going beyond marketing operations
 

Products and solutions, Pricing dynamics- value driven pricing, Inviting consumers to access value

effectively.

Unit-4
Teaching Hours:6
Going beyond marketing operations
 

Products and solutions, Pricing dynamics- value driven pricing, Inviting consumers to access value

effectively.

Unit-4
Teaching Hours:6
Going beyond marketing operations
 

Products and solutions, Pricing dynamics- value driven pricing, Inviting consumers to access value

effectively.

Unit-5
Teaching Hours:6
Understanding and measuring intangibles of branding
 

Brands and branding, Brand extension and proliferation decisions, Brand value and brand equity

Unit-5
Teaching Hours:6
Understanding and measuring intangibles of branding
 

Brands and branding, Brand extension and proliferation decisions, Brand value and brand equity

Unit-5
Teaching Hours:6
Understanding and measuring intangibles of branding
 

Brands and branding, Brand extension and proliferation decisions, Brand value and brand equity

Text Books And Reference Books:

Essential References:

Kumar, N. (2004). Marketing as Strategy (1 st ed.) Harvard Business press.

Bijapurkar, R. (2013). A Never Before World (1 st ed.) Penguin Random house, India.

Bijapurkar, R. (2013). We are Like That Only: Understanding the Logic of Consumer India (1 st ed.) Penguin

Random house, India.

Essential Reading / Recommended Reading

Recommended References:

Keller, K.L., Swaminathan, V., Parmeswaran, A.M.G., Jacob, I.C. (2020). Strategic Brand Management (5 th

ed) Pearson education.

Evaluation Pattern

* As per the course plan

MBA631 - BUSINESS SUSTAINABILITY, GOVERNANCE AND ETHICS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a core course offered in the sixth trimester to students across all specializations. The purpose of the course is to in still a sustainability, good governance and ethical-oriented mindset and aspiration among students, at the broad level. To inspire them to apply it further in their respective streams, career and lives, so as to contribute to the society and the planet as holistic, responsible individuals and ethical business leaders.

Course Objectives: To develop a capacity for sustainable business approaches along with good governance considering ethically and morally justifiable reasoning and to apply them in business contexts

Learning Outcome

CO1: Identify business sustainability issues

CO2: Demonstrate ability to transform and nurture environment friendly, socially responsive and ethically governed business entities

CO3: Interpret the impact of relevant governance models.

CO4: Evaluate the reasons for the success or/and failure of various business entities not following ESG theme as their strategies.

CO5: Formulate the code of ethics for corporate set up

Unit-1
Teaching Hours:5
Sustainable Business Management Strategies
 

Introduction to sustainability and sustainable business management, guiding principles of business sustainability; Social, Ecological and Economic indicators of sustainability. Enablers, risks, opportunities and challenges of sustainable businesses. Business opportunities for integrating sustainability issues within the core Business Strategy.

Case study: Unilevers’s new global strategy: Competing through Sustainability

Unit-1
Teaching Hours:5
Sustainable Business Management Strategies
 

Introduction to sustainability and sustainable business management, guiding principles of business sustainability; Social, Ecological and Economic indicators of sustainability. Enablers, risks, opportunities and challenges of sustainable businesses. Business opportunities for integrating sustainability issues within the core Business Strategy.

Case study: Unilevers’s new global strategy: Competing through Sustainability

Unit-1
Teaching Hours:5
Sustainable Business Management Strategies
 

Introduction to sustainability and sustainable business management, guiding principles of business sustainability; Social, Ecological and Economic indicators of sustainability. Enablers, risks, opportunities and challenges of sustainable businesses. Business opportunities for integrating sustainability issues within the core Business Strategy.

Case study: Unilevers’s new global strategy: Competing through Sustainability

Unit-1
Teaching Hours:5
Sustainable Business Management Strategies
 

Introduction to sustainability and sustainable business management, guiding principles of business sustainability; Social, Ecological and Economic indicators of sustainability. Enablers, risks, opportunities and challenges of sustainable businesses. Business opportunities for integrating sustainability issues within the core Business Strategy.

Case study: Unilevers’s new global strategy: Competing through Sustainability

Unit-1
Teaching Hours:5
Sustainable Business Management Strategies
 

Introduction to sustainability and sustainable business management, guiding principles of business sustainability; Social, Ecological and Economic indicators of sustainability. Enablers, risks, opportunities and challenges of sustainable businesses. Business opportunities for integrating sustainability issues within the core Business Strategy.

Case study: Unilevers’s new global strategy: Competing through Sustainability

Unit-2
Teaching Hours:6
Managing Sustainable Businesses
 

Sustainable supply chains: Designing sustainable products and services, Re-features in Supply Chain Design (Re use, Recycle, Re-manufacture), Cradle to Cradle protocol. Life Cycle Analysis (LCA). Stakeholder engagement models.

 

Case Study: Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability.

Unit-2
Teaching Hours:6
Managing Sustainable Businesses
 

Sustainable supply chains: Designing sustainable products and services, Re-features in Supply Chain Design (Re use, Recycle, Re-manufacture), Cradle to Cradle protocol. Life Cycle Analysis (LCA). Stakeholder engagement models.

 

Case Study: Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability.

Unit-2
Teaching Hours:6
Managing Sustainable Businesses
 

Sustainable supply chains: Designing sustainable products and services, Re-features in Supply Chain Design (Re use, Recycle, Re-manufacture), Cradle to Cradle protocol. Life Cycle Analysis (LCA). Stakeholder engagement models.

 

Case Study: Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability.

Unit-2
Teaching Hours:6
Managing Sustainable Businesses
 

Sustainable supply chains: Designing sustainable products and services, Re-features in Supply Chain Design (Re use, Recycle, Re-manufacture), Cradle to Cradle protocol. Life Cycle Analysis (LCA). Stakeholder engagement models.

 

Case Study: Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability.

Unit-2
Teaching Hours:6
Managing Sustainable Businesses
 

Sustainable supply chains: Designing sustainable products and services, Re-features in Supply Chain Design (Re use, Recycle, Re-manufacture), Cradle to Cradle protocol. Life Cycle Analysis (LCA). Stakeholder engagement models.

 

Case Study: Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability.

Unit-3
Teaching Hours:4
Transforming to sustainable businesses
 

Sustainable business models – Product service system (PSS). Tools for transformation such as Innovation, Collaboration, Technology, Process improvement, bio-mimicry and performance measurement systems. Measuring and reporting sustainability.

 

Unit-3
Teaching Hours:4
Transforming to sustainable businesses
 

Sustainable business models – Product service system (PSS). Tools for transformation such as Innovation, Collaboration, Technology, Process improvement, bio-mimicry and performance measurement systems. Measuring and reporting sustainability.

 

Unit-3
Teaching Hours:4
Transforming to sustainable businesses
 

Sustainable business models – Product service system (PSS). Tools for transformation such as Innovation, Collaboration, Technology, Process improvement, bio-mimicry and performance measurement systems. Measuring and reporting sustainability.

 

Unit-3
Teaching Hours:4
Transforming to sustainable businesses
 

Sustainable business models – Product service system (PSS). Tools for transformation such as Innovation, Collaboration, Technology, Process improvement, bio-mimicry and performance measurement systems. Measuring and reporting sustainability.

 

Unit-3
Teaching Hours:4
Transforming to sustainable businesses
 

Sustainable business models – Product service system (PSS). Tools for transformation such as Innovation, Collaboration, Technology, Process improvement, bio-mimicry and performance measurement systems. Measuring and reporting sustainability.

 

Unit-4
Teaching Hours:4
Corporate Social Responsibility
 

 

Unit IV                                                                                                                                                   4 Hours

 

Corporate Social Responsibility

 

The Link Between Competitive Advantage and Corporate Social Responsibility. Creating Shared Value. CSR in the Indian Context. Sustainability Reporting Standards (GRI)

 

Unit-4
Teaching Hours:4
Corporate Social Responsibility
 

 

Unit IV                                                                                                                                                   4 Hours

 

Corporate Social Responsibility

 

The Link Between Competitive Advantage and Corporate Social Responsibility. Creating Shared Value. CSR in the Indian Context. Sustainability Reporting Standards (GRI)

 

Unit-4
Teaching Hours:4
Corporate Social Responsibility
 

 

Unit IV                                                                                                                                                   4 Hours

 

Corporate Social Responsibility

 

The Link Between Competitive Advantage and Corporate Social Responsibility. Creating Shared Value. CSR in the Indian Context. Sustainability Reporting Standards (GRI)

 

Unit-4
Teaching Hours:4
Corporate Social Responsibility
 

 

Unit IV                                                                                                                                                   4 Hours

 

Corporate Social Responsibility

 

The Link Between Competitive Advantage and Corporate Social Responsibility. Creating Shared Value. CSR in the Indian Context. Sustainability Reporting Standards (GRI)

 

Unit-4
Teaching Hours:4
Corporate Social Responsibility
 

 

Unit IV                                                                                                                                                   4 Hours

 

Corporate Social Responsibility

 

The Link Between Competitive Advantage and Corporate Social Responsibility. Creating Shared Value. CSR in the Indian Context. Sustainability Reporting Standards (GRI)

 

Unit-5
Teaching Hours:5
Business Ethics, Values, and Code of Ethics
 

 

Unit V

 

Business Ethics, Values, and Code of Ethics                                                                                    6 Hours

 

Nature of business ethics and values, Sources of ethical and philosophical systems, cultural experience and legal system. Factors influencing business ethics–leadership strategy and performance, environment, corporate culture, individual characteristics. Managing codes of ethics, ethics committees, hotlines, training programs and laws enforcing ethical conduct. Stakeholder theory and the deliberations on ethics in businesses. 

 

Unit-5
Teaching Hours:5
Business Ethics, Values, and Code of Ethics
 

 

Unit V

 

Business Ethics, Values, and Code of Ethics                                                                                    6 Hours

 

Nature of business ethics and values, Sources of ethical and philosophical systems, cultural experience and legal system. Factors influencing business ethics–leadership strategy and performance, environment, corporate culture, individual characteristics. Managing codes of ethics, ethics committees, hotlines, training programs and laws enforcing ethical conduct. Stakeholder theory and the deliberations on ethics in businesses. 

 

Unit-5
Teaching Hours:5
Business Ethics, Values, and Code of Ethics
 

 

Unit V

 

Business Ethics, Values, and Code of Ethics                                                                                    6 Hours

 

Nature of business ethics and values, Sources of ethical and philosophical systems, cultural experience and legal system. Factors influencing business ethics–leadership strategy and performance, environment, corporate culture, individual characteristics. Managing codes of ethics, ethics committees, hotlines, training programs and laws enforcing ethical conduct. Stakeholder theory and the deliberations on ethics in businesses. 

 

Unit-5
Teaching Hours:5
Business Ethics, Values, and Code of Ethics
 

 

Unit V

 

Business Ethics, Values, and Code of Ethics                                                                                    6 Hours

 

Nature of business ethics and values, Sources of ethical and philosophical systems, cultural experience and legal system. Factors influencing business ethics–leadership strategy and performance, environment, corporate culture, individual characteristics. Managing codes of ethics, ethics committees, hotlines, training programs and laws enforcing ethical conduct. Stakeholder theory and the deliberations on ethics in businesses. 

 

Unit-5
Teaching Hours:5
Business Ethics, Values, and Code of Ethics
 

 

Unit V

 

Business Ethics, Values, and Code of Ethics                                                                                    6 Hours

 

Nature of business ethics and values, Sources of ethical and philosophical systems, cultural experience and legal system. Factors influencing business ethics–leadership strategy and performance, environment, corporate culture, individual characteristics. Managing codes of ethics, ethics committees, hotlines, training programs and laws enforcing ethical conduct. Stakeholder theory and the deliberations on ethics in businesses. 

 

Text Books And Reference Books:

        Fernando, AC (2011) Corporate Governance: Principles, Policies and Practices

(2 Edition). Pearson Education.

        A C Fernando, (2013), Business Ethics – An Indian Perspective, New Delhi, Pearson Education.

Essential Reading / Recommended Reading

*

Evaluation Pattern

As per the course plan

MBA641B - DEEP LEARNING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

The course is offered as a Functional Core during the fifth trimester for

 

Business Analytics Specialization students. The course focuses on the foundations of Deep Learning and its applications in various domains as it is one of the most highly sought-after skills in AI. The course further dwells into LLMs and Generative AI.

Course Objectives:

At the end of the course the students will be able to:

1.Make use of Neural Network concepts for Deep Learning.

2.Identify the deep learning frameworks and models in CNN

3.Analyze data using RNN

4.To understand Language Learning Models  

5.To understand Prompt Engineering 

 

Learning Outcome

CO1: Understand the essentials of Neural Networks

CO2: Comprehend the working of deep learning models and its framework using CNN

CO3: Apply RNN using Deep Learning Programming Framework

CO4: To understand Language Learning Models

CO5: To understand Prompt Engineering

Unit-1
Teaching Hours:8
Introduction to Neural Networks
 

Structure of Neuron, Network Architecture, Perceptron and its types, Linear and Non-Linear Problems, Activations Functions, Gradient descent algorithm, Vanishing Gradient and exploding gradient problems, Backpropagation Algorithm, Regularization, Optimization for Training Deep Models.

Unit-1
Teaching Hours:8
Introduction to Neural Networks
 

Structure of Neuron, Network Architecture, Perceptron and its types, Linear and Non-Linear Problems, Activations Functions, Gradient descent algorithm, Vanishing Gradient and exploding gradient problems, Backpropagation Algorithm, Regularization, Optimization for Training Deep Models.

Unit-1
Teaching Hours:8
Introduction to Neural Networks
 

Structure of Neuron, Network Architecture, Perceptron and its types, Linear and Non-Linear Problems, Activations Functions, Gradient descent algorithm, Vanishing Gradient and exploding gradient problems, Backpropagation Algorithm, Regularization, Optimization for Training Deep Models.

Unit-1
Teaching Hours:8
Introduction to Neural Networks
 

Structure of Neuron, Network Architecture, Perceptron and its types, Linear and Non-Linear Problems, Activations Functions, Gradient descent algorithm, Vanishing Gradient and exploding gradient problems, Backpropagation Algorithm, Regularization, Optimization for Training Deep Models.

Unit-2
Teaching Hours:6
Convolutional neural network
 

 

Need for Deep Learning, CNN architecture, Data augmentation, transfer learning, Hyperparameter tuning, Applications of CNN using case studies

Unit-2
Teaching Hours:6
Convolutional neural network
 

 

Need for Deep Learning, CNN architecture, Data augmentation, transfer learning, Hyperparameter tuning, Applications of CNN using case studies

Unit-2
Teaching Hours:6
Convolutional neural network
 

 

Need for Deep Learning, CNN architecture, Data augmentation, transfer learning, Hyperparameter tuning, Applications of CNN using case studies

Unit-2
Teaching Hours:6
Convolutional neural network
 

 

Need for Deep Learning, CNN architecture, Data augmentation, transfer learning, Hyperparameter tuning, Applications of CNN using case studies

Unit-3
Teaching Hours:5
Recurrent Neural Network
 

RNN architecture, variants of RNN, Training & Optimizing RNNs, Implementing LSTM based RNN models, Gated recurrent unit networks, Applications of RNN using case studies

Unit-3
Teaching Hours:5
Recurrent Neural Network
 

RNN architecture, variants of RNN, Training & Optimizing RNNs, Implementing LSTM based RNN models, Gated recurrent unit networks, Applications of RNN using case studies

Unit-3
Teaching Hours:5
Recurrent Neural Network
 

RNN architecture, variants of RNN, Training & Optimizing RNNs, Implementing LSTM based RNN models, Gated recurrent unit networks, Applications of RNN using case studies

Unit-3
Teaching Hours:5
Recurrent Neural Network
 

RNN architecture, variants of RNN, Training & Optimizing RNNs, Implementing LSTM based RNN models, Gated recurrent unit networks, Applications of RNN using case studies

Unit-4
Teaching Hours:5
Language Learning Models
 

Introduction to language models, Applications & Limitations of Small language models, Rise of LLMs- Transformer architecture, Attention mechanism, Pre-training methods, Understanding GPT, Ethical consideration of LLMs, Impact of LLMs in various domains using case studies.

Unit-4
Teaching Hours:5
Language Learning Models
 

Introduction to language models, Applications & Limitations of Small language models, Rise of LLMs- Transformer architecture, Attention mechanism, Pre-training methods, Understanding GPT, Ethical consideration of LLMs, Impact of LLMs in various domains using case studies.

Unit-4
Teaching Hours:5
Language Learning Models
 

Introduction to language models, Applications & Limitations of Small language models, Rise of LLMs- Transformer architecture, Attention mechanism, Pre-training methods, Understanding GPT, Ethical consideration of LLMs, Impact of LLMs in various domains using case studies.

Unit-4
Teaching Hours:5
Language Learning Models
 

Introduction to language models, Applications & Limitations of Small language models, Rise of LLMs- Transformer architecture, Attention mechanism, Pre-training methods, Understanding GPT, Ethical consideration of LLMs, Impact of LLMs in various domains using case studies.

Unit-5
Teaching Hours:6
Generative AI
 

Prompt engineering fundamentals, zero shot-one shot, and few shot learnings, Retrieval augmented generation, Lang chain, OpenAI APIs, Building GPT powered applications

Unit-5
Teaching Hours:6
Generative AI
 

Prompt engineering fundamentals, zero shot-one shot, and few shot learnings, Retrieval augmented generation, Lang chain, OpenAI APIs, Building GPT powered applications

Unit-5
Teaching Hours:6
Generative AI
 

Prompt engineering fundamentals, zero shot-one shot, and few shot learnings, Retrieval augmented generation, Lang chain, OpenAI APIs, Building GPT powered applications

Unit-5
Teaching Hours:6
Generative AI
 

Prompt engineering fundamentals, zero shot-one shot, and few shot learnings, Retrieval augmented generation, Lang chain, OpenAI APIs, Building GPT powered applications

Text Books And Reference Books:

1.Ian Goodfellow, Yoshua Bengio, Aaron Courville, Deep Learning, MIT Press

2.Francois Chollet, Deep Learning with Python.

3.The Economic Potential of Generative AI (2023), McKinsey

 

Essential Reading / Recommended Reading

1.Suresh Samudrala Machine Intelligence: Demystifying Machine Learning, Neural Networks and Deep Learning, Notion press.

2.Simon Haykin, Networks and Learning Machines, Pearson.

 

Evaluation Pattern

As per course plan

MBA641EI - INTELLECTUAL PROPERTY STRATEGY (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 In today’s age where rapid technological advancements are a norm, IPR provides the necessary financial rewards for innovators. Besides, the laws governing IPRs will necessitate enforcement of the IP rights. This course introduces management students to the core concepts of IP and the issues therein. The issues include the strategies for IP protection and the challenges therein

Learning Outcome

CLO1: Appreciate the interdisciplinary nature of the IP management. CO3 Exploring the dynamic nature of IP portfolios in open innovation CO4 Determine the barriers in adopting IP and financing for IP CO5  Impact of IP laws in International Regime

CLO2: Examine various types of IP s across sectors for maximizing value creation.

CLO3: Exploring the dynamic nature of IP portfolios in open innovation

CLO4: Determine the barriers in adopting IP and financing for IP

CLO5 : Impact of IP laws in International Regime

Unit-1
Teaching Hours:6
Basis of Intellectual Property
 

Introduction, Different types of IP - Patents races, copyrights, trademarks, GI etc.,; 

Patent Act 1970 – amendments of 1999, 2000, 2002 and 2005 Patentable subject matter, Patentability criteria, non-patentable inventions, Motivation to patent and Patenting paradox

Intellectual assets, intellectual capital and intellectual property

Unit-2
Teaching Hours:6
IP strategies for appropriating value from technological innovation
 

Need for strategic alignment of IP and business/ corporate strategies. Applications of different types of intellectual property across different industries. IP strategies for maximizing value creation and capture IP strategy typologies Strategies for accelerating technology diffusion. Tools and toolkits for developing IP strategies                            

Unit-3
Teaching Hours:6
Protecting intellectual property and Open innovation
 

Methods of protecting intellectual property, Procedure for granting a patent and obtaining patents, Grounds for opposition. Exploring the dynamic nature of IP portfolios in open innovation process and strategies to exploit and update portfolio assets and its associated challenges. IP acquisition and exploitation/ commercialization strategies for inbound and outbound innovation

Unit-4
Teaching Hours:6
Enabling effective IP management
 

How should organizations internalize the processes for enabling IPs? What are IP due diligence processes for acquisitions. 

Cultural barriers in adopting IP – challenges in organizational culture when organization moves from closed to open loop innovation

Organizational principles and processes (incentive systems, invention disclosure) for effective IP management 

Financing and business models for IP (securities and collaterals)

IP based business models 

Unit-5
Teaching Hours:6
IP laws and new product development
 

IP in India; USA and EU, IPACTS and its meaning- impact

IP across sectors. Concepts behind intellectual property management and business strategy to develop your new product and/or service. International Regime Relating to IPR,TRIPS and other Treaties (WIPO,WTO, GATTS) 

Text Books And Reference Books:

Granstrand Ove (1999). The Economics and Management of Intellectual Property: Towards

Intellectual Capitalism. Cheltenham, UK and Northampton, MA, USA, Edward Elgar publishing.

 Phelps, M and D. Kline (2009). Burning the ships: Intellectual Property and the Transformation of

Microsoft, Wiley Hoboken.

Essential Reading / Recommended Reading

ICSI (2021). Intellectual Property Rights – Laws and Practices. ICSI.

Evaluation Pattern

Same as in course pack

MBA641F - FINANCIAL ENGINEERING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course deals with the design of tailor-made debt, equity and hybrid instruments to solve specific problems which cannot be solved using conventional instruments. Such instruments are also called structured product. This course looks at situations which demand structured products, their design and pricing. We also look at innovative instruments and processes such as securitization process, types of credit derivatives, collateralized debt obligations (CDOs), and credit-linked notes (CLNs). The course also looks at the risk-return characteristics of these instruments and its economics. The ethical aspects of using structured products in the backdrop of 2018 financial crisis will also be discussed. 

 

Learning Outcome

CLO1: Identify the need for structured products.

CLO2: Design and construct structured products.

CLO3: Analyse the risk-return characteristics of structured products.

CLO4: Validate the performance of structured products.

CLO5: Acknowledge the ethical aspects of structuring new products.

Unit-1
Teaching Hours:6
Introduction to Financial Engineering
 

Definition and evolution of financial engineering, types of structured finance products, structured finance in India. Securitization – introduction, illustration, benefits to investors, asset-backed securities. 

Deploying customized and special structures, hidden risks of structured finance market, regulatory aspects. Ethical aspects of structuring new products – what caused financial crisis of 2008? Role of structured finance products in the crisis.   

Unit-1
Teaching Hours:6
Introduction to Financial Engineering
 

Definition and evolution of financial engineering, types of structured finance products, structured finance in India. Securitization – introduction, illustration, benefits to investors, asset-backed securities. 

Deploying customized and special structures, hidden risks of structured finance market, regulatory aspects. Ethical aspects of structuring new products – what caused financial crisis of 2008? Role of structured finance products in the crisis.   

Unit-1
Teaching Hours:6
Introduction to Financial Engineering
 

Definition and evolution of financial engineering, types of structured finance products, structured finance in India. Securitization – introduction, illustration, benefits to investors, asset-backed securities. 

Deploying customized and special structures, hidden risks of structured finance market, regulatory aspects. Ethical aspects of structuring new products – what caused financial crisis of 2008? Role of structured finance products in the crisis.   

Unit-2
Teaching Hours:6
Structured Products in Derivatives
 

Interest rate derivatives – interest rate forward and future contracts, swaps, options, caps and floors. Credit derivatives – documentation & credit derivative terms, credit default swaps, credit default swap index, basket default swaps, asset swaps, total return swaps, economics of a total return swap. 

Unit-2
Teaching Hours:6
Structured Products in Derivatives
 

Interest rate derivatives – interest rate forward and future contracts, swaps, options, caps and floors. Credit derivatives – documentation & credit derivative terms, credit default swaps, credit default swap index, basket default swaps, asset swaps, total return swaps, economics of a total return swap. 

Unit-2
Teaching Hours:6
Structured Products in Derivatives
 

Interest rate derivatives – interest rate forward and future contracts, swaps, options, caps and floors. Credit derivatives – documentation & credit derivative terms, credit default swaps, credit default swap index, basket default swaps, asset swaps, total return swaps, economics of a total return swap. 

Unit-3
Teaching Hours:6
Securitization and Structured products
 

Basic principles of securitization, illustration of securitization, reasons and benefits, use of interest rate derivatives in securitized transactions, credit enhancement. Collaterized debt obligations (CDOs) – family of CDOs, basic structure of a CDO, CDOs and sponsor motivation, compliance tests.

 

Unit-3
Teaching Hours:6
Securitization and Structured products
 

Basic principles of securitization, illustration of securitization, reasons and benefits, use of interest rate derivatives in securitized transactions, credit enhancement. Collaterized debt obligations (CDOs) – family of CDOs, basic structure of a CDO, CDOs and sponsor motivation, compliance tests.

 

Unit-3
Teaching Hours:6
Securitization and Structured products
 

Basic principles of securitization, illustration of securitization, reasons and benefits, use of interest rate derivatives in securitized transactions, credit enhancement. Collaterized debt obligations (CDOs) – family of CDOs, basic structure of a CDO, CDOs and sponsor motivation, compliance tests.

 

Unit-4
Teaching Hours:6
Synthetic financial products
 

Introduction to synthetic products, examples of synthetic financial products, investor risk in synthetic transactions. Synthetic CDOs – motivation for synthetic CDOs, mechanics, funding mechanics, variations in synthetic CDOs, single-tranche synthetic CDO, advantages of synthetic structures. Structuring concepts in securitization – creating asset side of the cash flow, matching liability with the asset side, excel modelling.

Unit-4
Teaching Hours:6
Synthetic financial products
 

Introduction to synthetic products, examples of synthetic financial products, investor risk in synthetic transactions. Synthetic CDOs – motivation for synthetic CDOs, mechanics, funding mechanics, variations in synthetic CDOs, single-tranche synthetic CDO, advantages of synthetic structures. Structuring concepts in securitization – creating asset side of the cash flow, matching liability with the asset side, excel modelling.

Unit-4
Teaching Hours:6
Synthetic financial products
 

Introduction to synthetic products, examples of synthetic financial products, investor risk in synthetic transactions. Synthetic CDOs – motivation for synthetic CDOs, mechanics, funding mechanics, variations in synthetic CDOs, single-tranche synthetic CDO, advantages of synthetic structures. Structuring concepts in securitization – creating asset side of the cash flow, matching liability with the asset side, excel modelling.

Unit-5
Teaching Hours:6
Structured product for financing
 

Synthetic money market structures – commercial paper, asset-backed commercial paper, synthetic funding structures. Credit-linked notes (CLNs) – illustration, motivation, settlement, forms of credit linking. Structured notes – definition, motivation for investors & issuers, issuance forms & issuer, creating structured notes, examples. 

Unit-5
Teaching Hours:6
Structured product for financing
 

Synthetic money market structures – commercial paper, asset-backed commercial paper, synthetic funding structures. Credit-linked notes (CLNs) – illustration, motivation, settlement, forms of credit linking. Structured notes – definition, motivation for investors & issuers, issuance forms & issuer, creating structured notes, examples. 

Unit-5
Teaching Hours:6
Structured product for financing
 

Synthetic money market structures – commercial paper, asset-backed commercial paper, synthetic funding structures. Credit-linked notes (CLNs) – illustration, motivation, settlement, forms of credit linking. Structured notes – definition, motivation for investors & issuers, issuance forms & issuer, creating structured notes, examples. 

Text Books And Reference Books:

·         Fabozzi, F. J., Davis, H. A., & Choudhry, M. (2006). Introduction to structured finance. John Wiley.

Essential Reading / Recommended Reading

1.       Tavakoli, J. M. (2008). Structured finance and collateralized debt obligations: new developments in cash and synthetic securitization (Vol. 509). John Wiley.

Knop, R. (2002). Structured products: A complete toolkit to face changing financial markets. John Wiley.

Evaluation Pattern

*

MBA641H - TECHNOLOGY FOR HR (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: The course is offered to third trimester and six trimester MBA students of all specializations. Technology in Human Resources is a specialization in the field of Human Resources that addresses how organizations can use Technology to leverage efficiencies in HR function.HR technology is increasingly being used by small, medium, and large employers to meet the needs of its stakeholders. What sets high-performing organizations apart from others is how they use technology to deliver HR services. these trends will impact human resources management (HRM).

Course Objectives:

        To learn Software and associated hardware for automating the human resources function in organizations.

        It includes employee payroll and compensation, talent acquisition and management, workforce analytics, performance management, and benefits administration.

Learn and link Technology / HR ERP packages to other HR functional areas viz. HR establishment, Recruitment, Selection, Performance Management, Training & Development& Employee Relations

Learning Outcome

CO1: CLO 1: Examine application of technology used for HR processes

CO2: CLO 2: Develop HR Technology strategy to support business strategy.

CO3: CLO 3: Investigate various HR modules used in SAP success factor

CO4: CLO 4: Evaluate various HRMIS products available in the market

CO5: CLO 5: Appraise future HR technologies trends.

Unit-1
Teaching Hours:12
Introduction to Technology in Human Resources
 

 

Unit I Introduction to Technology in Human Resources                                                           12 Hours Perspectives on Technology, Process Modelling, Business process integration, Looking at HR modules in terms of process. Scope of technology in HR Processes. How technology can automate routine HR processes. Orientation on e-HR processes, scope, advantages, implementation. Understand Future of HR.

 

Unit-1
Teaching Hours:12
Introduction to Technology in Human Resources
 

 

Unit I Introduction to Technology in Human Resources                                                           12 Hours Perspectives on Technology, Process Modelling, Business process integration, Looking at HR modules in terms of process. Scope of technology in HR Processes. How technology can automate routine HR processes. Orientation on e-HR processes, scope, advantages, implementation. Understand Future of HR.

 

Unit-1
Teaching Hours:12
Introduction to Technology in Human Resources
 

 

Unit I Introduction to Technology in Human Resources                                                           12 Hours Perspectives on Technology, Process Modelling, Business process integration, Looking at HR modules in terms of process. Scope of technology in HR Processes. How technology can automate routine HR processes. Orientation on e-HR processes, scope, advantages, implementation. Understand Future of HR.

 

Unit-1
Teaching Hours:12
Introduction to Technology in Human Resources
 

 

Unit I Introduction to Technology in Human Resources                                                           12 Hours Perspectives on Technology, Process Modelling, Business process integration, Looking at HR modules in terms of process. Scope of technology in HR Processes. How technology can automate routine HR processes. Orientation on e-HR processes, scope, advantages, implementation. Understand Future of HR.

 

Unit-2
Teaching Hours:3
Emerging HR technologies
 

 

Emerging HR technologies                                                                                                         Gig economy and HR agility. HR and emerging technologies – AI, Robotics, NLP, Blockchain, Big Data.

 

Unit-2
Teaching Hours:3
Emerging HR technologies
 

 

Emerging HR technologies                                                                                                         Gig economy and HR agility. HR and emerging technologies – AI, Robotics, NLP, Blockchain, Big Data.

 

Unit-2
Teaching Hours:3
Emerging HR technologies
 

 

Emerging HR technologies                                                                                                         Gig economy and HR agility. HR and emerging technologies – AI, Robotics, NLP, Blockchain, Big Data.

 

Unit-2
Teaching Hours:3
Emerging HR technologies
 

 

Emerging HR technologies                                                                                                         Gig economy and HR agility. HR and emerging technologies – AI, Robotics, NLP, Blockchain, Big Data.

 

Unit-3
Teaching Hours:3
HR Modules
 

 

Unit III HR Modules                                                                                                                    3 Hours Core HR and Payroll, Time and Attendance Management, Performance and Compensation, HR Analytics and Workforce Planning, Workplace Transformation, Technology and Digital HR, Employee Self-Service, Social Connect: Connect, communicate and collaborate across the organization.

 

Unit-3
Teaching Hours:3
HR Modules
 

 

Unit III HR Modules                                                                                                                    3 Hours Core HR and Payroll, Time and Attendance Management, Performance and Compensation, HR Analytics and Workforce Planning, Workplace Transformation, Technology and Digital HR, Employee Self-Service, Social Connect: Connect, communicate and collaborate across the organization.

 

Unit-3
Teaching Hours:3
HR Modules
 

 

Unit III HR Modules                                                                                                                    3 Hours Core HR and Payroll, Time and Attendance Management, Performance and Compensation, HR Analytics and Workforce Planning, Workplace Transformation, Technology and Digital HR, Employee Self-Service, Social Connect: Connect, communicate and collaborate across the organization.

 

Unit-3
Teaching Hours:3
HR Modules
 

 

Unit III HR Modules                                                                                                                    3 Hours Core HR and Payroll, Time and Attendance Management, Performance and Compensation, HR Analytics and Workforce Planning, Workplace Transformation, Technology and Digital HR, Employee Self-Service, Social Connect: Connect, communicate and collaborate across the organization.

 

Unit-4
Teaching Hours:6
Success Factor
 

 

Unit IV Success Factor                                                                                                                  6 Hours Introduction to SAP ECC and success factors; Platform to applications sit on/ Cloud (what is cloud and benefits of moving to cloud); Integration between SAP ECC and SF; Employee life cycle; Recruitment, On-boarding; Master Data Maintenance; Performance Management; Benefits; Workflows; Payroll; Laws (Maternity / Paternity); Requirement documents / Blue Print; Testing; Go-Live.

 

Unit-4
Teaching Hours:6
Success Factor
 

 

Unit IV Success Factor                                                                                                                  6 Hours Introduction to SAP ECC and success factors; Platform to applications sit on/ Cloud (what is cloud and benefits of moving to cloud); Integration between SAP ECC and SF; Employee life cycle; Recruitment, On-boarding; Master Data Maintenance; Performance Management; Benefits; Workflows; Payroll; Laws (Maternity / Paternity); Requirement documents / Blue Print; Testing; Go-Live.

 

Unit-4
Teaching Hours:6
Success Factor
 

 

Unit IV Success Factor                                                                                                                  6 Hours Introduction to SAP ECC and success factors; Platform to applications sit on/ Cloud (what is cloud and benefits of moving to cloud); Integration between SAP ECC and SF; Employee life cycle; Recruitment, On-boarding; Master Data Maintenance; Performance Management; Benefits; Workflows; Payroll; Laws (Maternity / Paternity); Requirement documents / Blue Print; Testing; Go-Live.

 

Unit-4
Teaching Hours:6
Success Factor
 

 

Unit IV Success Factor                                                                                                                  6 Hours Introduction to SAP ECC and success factors; Platform to applications sit on/ Cloud (what is cloud and benefits of moving to cloud); Integration between SAP ECC and SF; Employee life cycle; Recruitment, On-boarding; Master Data Maintenance; Performance Management; Benefits; Workflows; Payroll; Laws (Maternity / Paternity); Requirement documents / Blue Print; Testing; Go-Live.

 

Unit-5
Teaching Hours:6
HR Automation Products available in the Market
 

Unit V HR Automation Products available in the Market                                                            6 Hours Available HR ERP products in market. HRMIS: Indent, Objective, Scope, Design, Implementation, benefits & limitations. Look at HR Automation Products available in the market. Mobile Supported HRMIS products.

Products: Adrenalin HCM, Sum HR, Ramco HR, Far Vision, Zing HR, Go for HR, greytHR, PeopleSoft, Dynamics HR Management, Oracle's E-Business Suite Human Capital Management, JD Edwards EnterpriseOne Human Resources Management.

Unit-5
Teaching Hours:6
HR Automation Products available in the Market
 

Unit V HR Automation Products available in the Market                                                            6 Hours Available HR ERP products in market. HRMIS: Indent, Objective, Scope, Design, Implementation, benefits & limitations. Look at HR Automation Products available in the market. Mobile Supported HRMIS products.

Products: Adrenalin HCM, Sum HR, Ramco HR, Far Vision, Zing HR, Go for HR, greytHR, PeopleSoft, Dynamics HR Management, Oracle's E-Business Suite Human Capital Management, JD Edwards EnterpriseOne Human Resources Management.

Unit-5
Teaching Hours:6
HR Automation Products available in the Market
 

Unit V HR Automation Products available in the Market                                                            6 Hours Available HR ERP products in market. HRMIS: Indent, Objective, Scope, Design, Implementation, benefits & limitations. Look at HR Automation Products available in the market. Mobile Supported HRMIS products.

Products: Adrenalin HCM, Sum HR, Ramco HR, Far Vision, Zing HR, Go for HR, greytHR, PeopleSoft, Dynamics HR Management, Oracle's E-Business Suite Human Capital Management, JD Edwards EnterpriseOne Human Resources Management.

Unit-5
Teaching Hours:6
HR Automation Products available in the Market
 

Unit V HR Automation Products available in the Market                                                            6 Hours Available HR ERP products in market. HRMIS: Indent, Objective, Scope, Design, Implementation, benefits & limitations. Look at HR Automation Products available in the market. Mobile Supported HRMIS products.

Products: Adrenalin HCM, Sum HR, Ramco HR, Far Vision, Zing HR, Go for HR, greytHR, PeopleSoft, Dynamics HR Management, Oracle's E-Business Suite Human Capital Management, JD Edwards EnterpriseOne Human Resources Management.

Text Books And Reference Books:

1.       Satish M Badgi, (2012), Practical Guide to Human Resource Information systems, PHI Learning Private Limited, New Delhi

Essential Reading / Recommended Reading

Recommended References:

1.      Ronald R. Sims (2007), Human Resource Management: Contemporary Issues, Challenges, and Opportunities, Information Age Publishing.

2.      Arpita Gopal (2008),Engineering MIS for Strategic Business Processes, Excel Books,

3.      Jerry N. Luftman(2011), Managing IT Human Resources: Considerations for Organizations and Personnel, Business Science Reference.

4.      Dr. Ch. Seetha Ram(2010), Information Technology in developing Human Resources, Deep & Deep Publication Pvt. Limited.

Kwasi Kotoko Emmanuel, Konadu Amponsah Adelaide & Attah Kumah Emmanuel, (2014), Information Technology in Human Resource Management Functions, LAP Lambert Academic Publishing

Evaluation Pattern

As per the course plan

MBA641L - INFORMATION TECHNOLOGY GOVERNANCE AND LEADERSHIP (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is offered as an elective for students of LOS specialization in the final trimester. Opening up aspects of IT leadership and IT Governance, the course is targeted at students who want to pursue a long term career objective of reaching leadership positions in IT functions like CIO or IT Director or acting as thought leaders in management consulting engagements with such roles.

The course largely follows an engaging fictional narrative, dwelling on true-to-life challenges that a new CIO faces in his first year as technology leader of his company. Through this storytelling approach, learnings and insights are elicited on various IT leadership and governance areas.

Course Objectives:T1.  This course attempts to round off the MBA education of systems management-oriented LOS specialization students by providing them a foundation on IT governance

 

2.  The course helps to impart leadership characteristics in a corporate governance environment

3.  The course aims to help the management student view and appreciate IT as a leadership domain rather than a purely technology management domain

4.  The course imparts practical knowledge on present demand from industry such as Business-IT alignment, Portfolio investment management and Strategy planning 

5. The course is intended to help  the students to achieve lifelong learning through practical approaches for Managing Organizational changes, World-class leadership and to work in and develop high performance teams.

Learning Outcome

CO1: Describe leadership issues and strategic decision areas in IT that a CIO should be concerned with, especially in a digital corporate.

CO2: Interpret Governance, Risk and Control from the IT leadership perspective.

CO3: The course aims to help the management student view and appreciate IT as a leadership domain rather than a purely technology management domain

CO4: Appreciate how IT leadership can help create a sustainable business, and building integrated IT governance model

CLO5: Formulate opinions and insights on IT Leadership and Governance based on study of contemporary CIOs and to know and practice best practices of world-class IT leaders.

Unit-1
Teaching Hours:5
Introduction and Overview
 

Unit I                                                                                                                                                  4.5 Hours

Introduction and Overview

IT Leadership vs General Leadership, Technology Management vs IT Leadership. IT Leadership Maturity Levels. CIO Challenges. CIO Leadership. - Linking CIO role in Achieving Business growth and creating effective governance – Steps in making IT Governance real 

Unit-1
Teaching Hours:5
Introduction and Overview
 

Unit I                                                                                                                                                  4.5 Hours

Introduction and Overview

IT Leadership vs General Leadership, Technology Management vs IT Leadership. IT Leadership Maturity Levels. CIO Challenges. CIO Leadership. - Linking CIO role in Achieving Business growth and creating effective governance – Steps in making IT Governance real 

Unit-2
Teaching Hours:6
Strategic Leadership
 

Unit II                                                                                                                                                  6 Hours

Strategic Leadership 

IT Costs Mapping to IT Services, Chargebacks, Cost Leadership for IT, Strategic Budgeting for IT.  IT Investment Portfolio Management approaches: Competes-vs-Qualifiers, Gartner's Run-Grow-Transform Model, McFarlan's Strategic Grid. Setting IT Priorities and Aligning to Business Strategy. Mandatory-ROI-OCI categorization. IT Value Delivery, ISACA Val IT Framework

Unit-2
Teaching Hours:6
Strategic Leadership
 

Unit II                                                                                                                                                  6 Hours

Strategic Leadership 

IT Costs Mapping to IT Services, Chargebacks, Cost Leadership for IT, Strategic Budgeting for IT.  IT Investment Portfolio Management approaches: Competes-vs-Qualifiers, Gartner's Run-Grow-Transform Model, McFarlan's Strategic Grid. Setting IT Priorities and Aligning to Business Strategy. Mandatory-ROI-OCI categorization. IT Value Delivery, ISACA Val IT Framework

Unit-3
Teaching Hours:6
Leadership and Decision Making During IT Operations and Crisis
 

Unit III                                                                                                                                                  6 Hours

Leadership and Decision Making During IT Operations and Crisis

Executive Leadership for Projects. Identifying and Deciding on Death March Projects. Engagement with C-suite Leaders, CEO and Board of Directors. Preparing for Crisis. Identifying and Declaring Crisis. Communication and Disclosures during a Crisis, Approaches to Post-Crisis Closures: Doctrine of Completed Staff Work.

Unit-3
Teaching Hours:6
Leadership and Decision Making During IT Operations and Crisis
 

Unit III                                                                                                                                                  6 Hours

Leadership and Decision Making During IT Operations and Crisis

Executive Leadership for Projects. Identifying and Deciding on Death March Projects. Engagement with C-suite Leaders, CEO and Board of Directors. Preparing for Crisis. Identifying and Declaring Crisis. Communication and Disclosures during a Crisis, Approaches to Post-Crisis Closures: Doctrine of Completed Staff Work.

Unit-4
Teaching Hours:7
Leadership and Decision Making During IT Operations and Crisis
 

Unit III                                                                                                                                                  6 Hours

Leadership and Decision Making During IT Operations and Crisis

Executive Leadership for Projects. Identifying and Deciding on Death March Projects. Engagement with C-suite Leaders, CEO and Board of Directors. Preparing for Crisis. Identifying and Declaring Crisis. Communication and Disclosures during a Crisis, Approaches to Post-Crisis Closures: Doctrine of Completed Staff Work.

Unit-4
Teaching Hours:7
Leadership and Decision Making During IT Operations and Crisis
 

Unit III                                                                                                                                                  6 Hours

Leadership and Decision Making During IT Operations and Crisis

Executive Leadership for Projects. Identifying and Deciding on Death March Projects. Engagement with C-suite Leaders, CEO and Board of Directors. Preparing for Crisis. Identifying and Declaring Crisis. Communication and Disclosures during a Crisis, Approaches to Post-Crisis Closures: Doctrine of Completed Staff Work.

Unit-5
Teaching Hours:6
Digital Leadership and Current Issues in IT Leadership
 

 

 

Unit V                                                                                                                                                   6 Hours

 

Digital Leadership and Current Issues in IT Leadership

 

Transforming and Leading IT for the Digital Era.  Habits of Highly Effective Digital Leaders. Facets of a Digital CIO. State of the CIO Reports - last 3 years. 

 

Building Successful Leadership Skills: Framework for Managing Accelerating Change – Organizing for IT governance Initiative – World Class Leadership practice and Principles – Principles for creating and sustaining high performance teams. 

 

Unit-5
Teaching Hours:6
Digital Leadership and Current Issues in IT Leadership
 

 

 

Unit V                                                                                                                                                   6 Hours

 

Digital Leadership and Current Issues in IT Leadership

 

Transforming and Leading IT for the Digital Era.  Habits of Highly Effective Digital Leaders. Facets of a Digital CIO. State of the CIO Reports - last 3 years. 

 

Building Successful Leadership Skills: Framework for Managing Accelerating Change – Organizing for IT governance Initiative – World Class Leadership practice and Principles – Principles for creating and sustaining high performance teams. 

 

Text Books And Reference Books:

Core Text:

Implementing Effective IT Governance and IT management , A practical guide to world class current and emerging best practices ,2nd Edition by Dr. GAD J Selig, 

Essential Reading / Recommended Reading

1.  The Adventures of an IT Leader, 2016, Austin, R.D., Nolan, R.L., O'Donnell, S., Harvard Business Review Press, 2nd ed.

 

2. Corporate Information Strategy and Management: Text and Cases, 2017, Applegate, L.M., Austin, R.D., Soule, D., McGraw Hill, 8th ed.

3.       The CIO Paradox – Battling the Contradictions of IT Leadership, 2012, Heller, M., Perseus Books.

4.       Death March, 2015, Yourdon, E., Yourdon Press, 3rd ed.

Transformation Strategy for the Digital CIO, 2018, Vishnu, V., Authors UpFront

Evaluation Pattern

*

MBA641M - NEURO MARKETING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: Basic neuroscience made steady progress throughout the 20th century with only small areas of application outside of medicine. Over the past few years, however, breakthroughs in measurement and computation have accelerated basic research and created major applications for business and technology. Currently, applications to marketing research and product development are experiencing explosive growth that has been met with both excitement and skepticism

Course Objectives: This course provides an overview of developments in neuroscience and its applications in the realm of marketing.

Learning Outcome

CLO1: Demonstrate the knowledge and application of neuro-science in the area of marketing and consumer psychology

CLO2: Conduct simple neuro marketing experiments to analyse and establish elements of consumer buying behaviour.

CLO3: Develop new methods to learn consumption patterns using neuro marketing tools.

Unit-1
Teaching Hours:6
Introduction to neuro marketing
 

Combining consumer behaviour & neuroscience: The evolution of neuro-anatomical perspective. The psychological and behavioural and innovation and product development perspective. Behavioural models & measures. Innovation and evaluating ideas for new products, including trial, repeat studies and models for new products. 

Unit-1
Teaching Hours:6
Introduction to neuro marketing
 

Combining consumer behaviour & neuroscience: The evolution of neuro-anatomical perspective. The psychological and behavioural and innovation and product development perspective. Behavioural models & measures. Innovation and evaluating ideas for new products, including trial, repeat studies and models for new products. 

Unit-1
Teaching Hours:6
Introduction to neuro marketing
 

Combining consumer behaviour & neuroscience: The evolution of neuro-anatomical perspective. The psychological and behavioural and innovation and product development perspective. Behavioural models & measures. Innovation and evaluating ideas for new products, including trial, repeat studies and models for new products. 

Unit-1
Teaching Hours:6
Introduction to neuro marketing
 

Combining consumer behaviour & neuroscience: The evolution of neuro-anatomical perspective. The psychological and behavioural and innovation and product development perspective. Behavioural models & measures. Innovation and evaluating ideas for new products, including trial, repeat studies and models for new products. 

Unit-2
Teaching Hours:6
The measurement perspective
 

Physiological (eye movements, pupil size, skin conductance, heart rate) and neural measurement (EEG, PET, fMRI, single cell recordings) procedures; neuroscience & commercial marketing research. The basics of quantitative modeling: process models, modular production systems and neural networks.

Unit-2
Teaching Hours:6
The measurement perspective
 

Physiological (eye movements, pupil size, skin conductance, heart rate) and neural measurement (EEG, PET, fMRI, single cell recordings) procedures; neuroscience & commercial marketing research. The basics of quantitative modeling: process models, modular production systems and neural networks.

Unit-2
Teaching Hours:6
The measurement perspective
 

Physiological (eye movements, pupil size, skin conductance, heart rate) and neural measurement (EEG, PET, fMRI, single cell recordings) procedures; neuroscience & commercial marketing research. The basics of quantitative modeling: process models, modular production systems and neural networks.

Unit-2
Teaching Hours:6
The measurement perspective
 

Physiological (eye movements, pupil size, skin conductance, heart rate) and neural measurement (EEG, PET, fMRI, single cell recordings) procedures; neuroscience & commercial marketing research. The basics of quantitative modeling: process models, modular production systems and neural networks.

Unit-3
Teaching Hours:6
Vision, attention and eye tracking
 

The visual system, including the eye, retina, midbrain, visual cortex, and related association areas; visual attention, including goal-directed and stimulus-driven pathways in the parietal and frontal lobes; locating and identifying objects

Unit-3
Teaching Hours:6
Vision, attention and eye tracking
 

The visual system, including the eye, retina, midbrain, visual cortex, and related association areas; visual attention, including goal-directed and stimulus-driven pathways in the parietal and frontal lobes; locating and identifying objects

Unit-3
Teaching Hours:6
Vision, attention and eye tracking
 

The visual system, including the eye, retina, midbrain, visual cortex, and related association areas; visual attention, including goal-directed and stimulus-driven pathways in the parietal and frontal lobes; locating and identifying objects

Unit-3
Teaching Hours:6
Vision, attention and eye tracking
 

The visual system, including the eye, retina, midbrain, visual cortex, and related association areas; visual attention, including goal-directed and stimulus-driven pathways in the parietal and frontal lobes; locating and identifying objects

Unit-4
Teaching Hours:6
Emotions
 

Emotions, advertising and branding: Intensity and valence of emotion; measures of emotion. Hierarchy of effects models; evaluative conditioning; neural correlates of brand preferences and brand loyalty.

 

Unit-4
Teaching Hours:6
Emotions
 

Emotions, advertising and branding: Intensity and valence of emotion; measures of emotion. Hierarchy of effects models; evaluative conditioning; neural correlates of brand preferences and brand loyalty.

 

Unit-4
Teaching Hours:6
Emotions
 

Emotions, advertising and branding: Intensity and valence of emotion; measures of emotion. Hierarchy of effects models; evaluative conditioning; neural correlates of brand preferences and brand loyalty.

 

Unit-4
Teaching Hours:6
Emotions
 

Emotions, advertising and branding: Intensity and valence of emotion; measures of emotion. Hierarchy of effects models; evaluative conditioning; neural correlates of brand preferences and brand loyalty.

 

Unit-5
Teaching Hours:6
Learning and memory
 

Valuation, inter-temporal choice, self-control, reward, and reinforcement learning; Wanting, liking and deciding; Neuro-ethics

Unit-5
Teaching Hours:6
Learning and memory
 

Valuation, inter-temporal choice, self-control, reward, and reinforcement learning; Wanting, liking and deciding; Neuro-ethics

Unit-5
Teaching Hours:6
Learning and memory
 

Valuation, inter-temporal choice, self-control, reward, and reinforcement learning; Wanting, liking and deciding; Neuro-ethics

Unit-5
Teaching Hours:6
Learning and memory
 

Valuation, inter-temporal choice, self-control, reward, and reinforcement learning; Wanting, liking and deciding; Neuro-ethics

Text Books And Reference Books:

Ramsoy Z. T. (2015). Introduction to Neuro marketing and Consumer Neuroscience(First Edition). Neurons Inc ApS, Rorvig, Denmark.

Essential Reading / Recommended Reading

Gazzaniga, Ivry, & Mangun (2014), Cognitive Neuroscience: The Biology of Mind, 4th edition, New York, NY: Norton & Co.

Michael V. Marn, Eric V. Roegner, Craig C. Zawada (2004). The Price Advantage. Wiley Publication. E-BOOK

Purves, Cabeza, Huettel, LaBar, Platt, & Woldorff (2013), Principles of Cognitive Neuroscience, 2nd edition, Sunderland, MA: Sinauer & Associates.

Glimcher & Fehr (2014), Neuroeconomics: Decision Making and the Brain, 2nd edition, London, UK: Academic Press.

Holmqvist, Kenneth, Nystrom, Marcus, Andersson, Richard, Dewhurst, Richard, Jarodzka, Halszka, et al. (2011) Eye Tracking: A comprehensiveguide to methods and measures, Oxford University Press.

Evaluation Pattern

*

MBA642F - MERGERS, ACQUISITIONS AND RESTRUCTURING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course aims to make students understand the corporate strategies from mergers and acquisitions perspective. Different issues concerning valuation during M&A forms a part of this course learning. The legal and regulatory issues being so important to M&A, forms a part of the course learning.

Course Objectives: This course attempts to make students understand, evaluate, frame and execute the corporate mergers and acquisitions strategies in finance domain.

Learning Outcome

CLO1: Understand the Concepts and importance of Mergers, Acquisitions and Corporate restructuring to the business world.

CLO2: Evaluate the effectiveness of pre- and post-merger performances

CLO3: Assess the effectiveness of different legal and Cultural aspects in Mergers, Acquisitions and Corporate restructuring transaction

CLO4: Determine the value of a company for a Mergers, Acquisitions and Corporate restructuring deal

CLO5: Demonstrate a working knowledge of the Takeover defences

Unit-1
Teaching Hours:7
Overview of Mergers and Acquisition and Corporate Restructuring
 

Introduction. History of Merger Movements. Forms of Corporate Restructuring: Expansions, Mergers and Acquisitions, Tender Offers, Joint Ventures, Sell Offs, Spinoffs, Split offs, Split ups, Divestitures, Employees Stock Option Plans (ESOPs), Equity Carve Outs, Master Limited Partnership (MLP). Corporate Control Premium, Buybacks, Standstill Agreements, Leveraged Buyouts. Merger Process: Five-stage model. Economic rationale for M&A. Major types of Mergers- Horizontal mergers - Vertical mergers - Conglomerate mergers - Concentric Mergers. Framework for analysis of mergers. Organization learning and organization capital. The Role of industry life cycle, Product life cycle in M&A.

Unit-1
Teaching Hours:7
Overview of Mergers and Acquisition and Corporate Restructuring
 

Introduction. History of Merger Movements. Forms of Corporate Restructuring: Expansions, Mergers and Acquisitions, Tender Offers, Joint Ventures, Sell Offs, Spinoffs, Split offs, Split ups, Divestitures, Employees Stock Option Plans (ESOPs), Equity Carve Outs, Master Limited Partnership (MLP). Corporate Control Premium, Buybacks, Standstill Agreements, Leveraged Buyouts. Merger Process: Five-stage model. Economic rationale for M&A. Major types of Mergers- Horizontal mergers - Vertical mergers - Conglomerate mergers - Concentric Mergers. Framework for analysis of mergers. Organization learning and organization capital. The Role of industry life cycle, Product life cycle in M&A.

Unit-1
Teaching Hours:7
Overview of Mergers and Acquisition and Corporate Restructuring
 

Introduction. History of Merger Movements. Forms of Corporate Restructuring: Expansions, Mergers and Acquisitions, Tender Offers, Joint Ventures, Sell Offs, Spinoffs, Split offs, Split ups, Divestitures, Employees Stock Option Plans (ESOPs), Equity Carve Outs, Master Limited Partnership (MLP). Corporate Control Premium, Buybacks, Standstill Agreements, Leveraged Buyouts. Merger Process: Five-stage model. Economic rationale for M&A. Major types of Mergers- Horizontal mergers - Vertical mergers - Conglomerate mergers - Concentric Mergers. Framework for analysis of mergers. Organization learning and organization capital. The Role of industry life cycle, Product life cycle in M&A.

Unit-1
Teaching Hours:7
Overview of Mergers and Acquisition and Corporate Restructuring
 

Introduction. History of Merger Movements. Forms of Corporate Restructuring: Expansions, Mergers and Acquisitions, Tender Offers, Joint Ventures, Sell Offs, Spinoffs, Split offs, Split ups, Divestitures, Employees Stock Option Plans (ESOPs), Equity Carve Outs, Master Limited Partnership (MLP). Corporate Control Premium, Buybacks, Standstill Agreements, Leveraged Buyouts. Merger Process: Five-stage model. Economic rationale for M&A. Major types of Mergers- Horizontal mergers - Vertical mergers - Conglomerate mergers - Concentric Mergers. Framework for analysis of mergers. Organization learning and organization capital. The Role of industry life cycle, Product life cycle in M&A.

Unit-1
Teaching Hours:7
Overview of Mergers and Acquisition and Corporate Restructuring
 

Introduction. History of Merger Movements. Forms of Corporate Restructuring: Expansions, Mergers and Acquisitions, Tender Offers, Joint Ventures, Sell Offs, Spinoffs, Split offs, Split ups, Divestitures, Employees Stock Option Plans (ESOPs), Equity Carve Outs, Master Limited Partnership (MLP). Corporate Control Premium, Buybacks, Standstill Agreements, Leveraged Buyouts. Merger Process: Five-stage model. Economic rationale for M&A. Major types of Mergers- Horizontal mergers - Vertical mergers - Conglomerate mergers - Concentric Mergers. Framework for analysis of mergers. Organization learning and organization capital. The Role of industry life cycle, Product life cycle in M&A.

Unit-2
Teaching Hours:7
Cost and Benefit of Merger
 

Cost and benefit analysis of merger (mergers as a capital budgeting decision) - Share exchange ratio - Problems of calculating pre and post merger performances.

Unit-2
Teaching Hours:7
Cost and Benefit of Merger
 

Cost and benefit analysis of merger (mergers as a capital budgeting decision) - Share exchange ratio - Problems of calculating pre and post merger performances.

Unit-2
Teaching Hours:7
Cost and Benefit of Merger
 

Cost and benefit analysis of merger (mergers as a capital budgeting decision) - Share exchange ratio - Problems of calculating pre and post merger performances.

Unit-2
Teaching Hours:7
Cost and Benefit of Merger
 

Cost and benefit analysis of merger (mergers as a capital budgeting decision) - Share exchange ratio - Problems of calculating pre and post merger performances.

Unit-2
Teaching Hours:7
Cost and Benefit of Merger
 

Cost and benefit analysis of merger (mergers as a capital budgeting decision) - Share exchange ratio - Problems of calculating pre and post merger performances.

Unit-3
Teaching Hours:10
Valuation
 

Multiples – various kinds of multiples and how to view this from the perspective of M&A. What are the factors which impact the multiple and how to find the right multiple to value the company. Risk free rate of return – Key things to remember while doing cross border M&A. Beta- What factors impac

t beta. Levered and unlevered beta. Valuation during special situation of M&A- growth companies, distress companies, stable growth companies, listed and unlisted companies, volume and liquidity discount, companies with negative cash flows, cash risk companies, IRR expectations, control premium. Valuation for cash Vs stock deals. Common mistakes / biases at the time of valuation. Negotiation for valuation in M&A deals – convert structure, warrant structure and other ways of structuring options. Special situation in valuation – SEBI valuation rules, takeover code valuation rules, FDI valuation rules.

Unit-3
Teaching Hours:10
Valuation
 

Multiples – various kinds of multiples and how to view this from the perspective of M&A. What are the factors which impact the multiple and how to find the right multiple to value the company. Risk free rate of return – Key things to remember while doing cross border M&A. Beta- What factors impac

t beta. Levered and unlevered beta. Valuation during special situation of M&A- growth companies, distress companies, stable growth companies, listed and unlisted companies, volume and liquidity discount, companies with negative cash flows, cash risk companies, IRR expectations, control premium. Valuation for cash Vs stock deals. Common mistakes / biases at the time of valuation. Negotiation for valuation in M&A deals – convert structure, warrant structure and other ways of structuring options. Special situation in valuation – SEBI valuation rules, takeover code valuation rules, FDI valuation rules.

Unit-3
Teaching Hours:10
Valuation
 

Multiples – various kinds of multiples and how to view this from the perspective of M&A. What are the factors which impact the multiple and how to find the right multiple to value the company. Risk free rate of return – Key things to remember while doing cross border M&A. Beta- What factors impac

t beta. Levered and unlevered beta. Valuation during special situation of M&A- growth companies, distress companies, stable growth companies, listed and unlisted companies, volume and liquidity discount, companies with negative cash flows, cash risk companies, IRR expectations, control premium. Valuation for cash Vs stock deals. Common mistakes / biases at the time of valuation. Negotiation for valuation in M&A deals – convert structure, warrant structure and other ways of structuring options. Special situation in valuation – SEBI valuation rules, takeover code valuation rules, FDI valuation rules.

Unit-3
Teaching Hours:10
Valuation
 

Multiples – various kinds of multiples and how to view this from the perspective of M&A. What are the factors which impact the multiple and how to find the right multiple to value the company. Risk free rate of return – Key things to remember while doing cross border M&A. Beta- What factors impac

t beta. Levered and unlevered beta. Valuation during special situation of M&A- growth companies, distress companies, stable growth companies, listed and unlisted companies, volume and liquidity discount, companies with negative cash flows, cash risk companies, IRR expectations, control premium. Valuation for cash Vs stock deals. Common mistakes / biases at the time of valuation. Negotiation for valuation in M&A deals – convert structure, warrant structure and other ways of structuring options. Special situation in valuation – SEBI valuation rules, takeover code valuation rules, FDI valuation rules.

Unit-3
Teaching Hours:10
Valuation
 

Multiples – various kinds of multiples and how to view this from the perspective of M&A. What are the factors which impact the multiple and how to find the right multiple to value the company. Risk free rate of return – Key things to remember while doing cross border M&A. Beta- What factors impac

t beta. Levered and unlevered beta. Valuation during special situation of M&A- growth companies, distress companies, stable growth companies, listed and unlisted companies, volume and liquidity discount, companies with negative cash flows, cash risk companies, IRR expectations, control premium. Valuation for cash Vs stock deals. Common mistakes / biases at the time of valuation. Negotiation for valuation in M&A deals – convert structure, warrant structure and other ways of structuring options. Special situation in valuation – SEBI valuation rules, takeover code valuation rules, FDI valuation rules.

Unit-4
Teaching Hours:3
Legal and Cultural Aspects in Merger
 

Organizational and human aspects – managerial challenges of M & A - - Legal and regulatory frame work of M & A – provisions of companies act 1956 - Indian Income Tax act 1961 - SEBI takeover code 

Unit-4
Teaching Hours:3
Legal and Cultural Aspects in Merger
 

Organizational and human aspects – managerial challenges of M & A - - Legal and regulatory frame work of M & A – provisions of companies act 1956 - Indian Income Tax act 1961 - SEBI takeover code 

Unit-4
Teaching Hours:3
Legal and Cultural Aspects in Merger
 

Organizational and human aspects – managerial challenges of M & A - - Legal and regulatory frame work of M & A – provisions of companies act 1956 - Indian Income Tax act 1961 - SEBI takeover code 

Unit-4
Teaching Hours:3
Legal and Cultural Aspects in Merger
 

Organizational and human aspects – managerial challenges of M & A - - Legal and regulatory frame work of M & A – provisions of companies act 1956 - Indian Income Tax act 1961 - SEBI takeover code 

Unit-4
Teaching Hours:3
Legal and Cultural Aspects in Merger
 

Organizational and human aspects – managerial challenges of M & A - - Legal and regulatory frame work of M & A – provisions of companies act 1956 - Indian Income Tax act 1961 - SEBI takeover code 

Unit-5
Teaching Hours:3
Take Over Defences
 

Takeover defences – financial defensive measures – Coercive offers and defence – anti-takeover amendments – poison pill defence. 

Unit-5
Teaching Hours:3
Take Over Defences
 

Takeover defences – financial defensive measures – Coercive offers and defence – anti-takeover amendments – poison pill defence. 

Unit-5
Teaching Hours:3
Take Over Defences
 

Takeover defences – financial defensive measures – Coercive offers and defence – anti-takeover amendments – poison pill defence. 

Unit-5
Teaching Hours:3
Take Over Defences
 

Takeover defences – financial defensive measures – Coercive offers and defence – anti-takeover amendments – poison pill defence. 

Unit-5
Teaching Hours:3
Take Over Defences
 

Takeover defences – financial defensive measures – Coercive offers and defence – anti-takeover amendments – poison pill defence. 

Text Books And Reference Books:

Donald M. DePamphilis., Mergers, Acquisitions, and Other Restructuring Activities (10th Edition). Elsivier

Essential Reading / Recommended Reading

1.       Weston., Fred,( 2001). Mergers & Acquisitions. McGraw Hill.

2.       Galpin., Timothy J, Herndon, Mark. Jossey Bass,( 2007). The Complete Guide to Mergers andAcquisitions: Process Tools to Support M&A Integration at Every Level. 2nd edition.

3.       Feldman, Mark L / Spratt, Michael Frederick., (1999 ). Five Frogs on A Log: A CEO's Field Guide to Accelerating the Transition in Mergers, Acquisitions, and Gut Wrenching Change. 1st edition,  New York: Harper Business. 

4.       (2001).Harvard business review on mergers and acquisitions. Boston: Harvard Business School Press.

5.       Burrough., Bryan, Helyar, John,( 1990). Barbarians at The Gate: The Fall of RJR Nabisco. 1 st e, New York: Harper & Row;. xvi, 528 p., 32 p of plates ISBN: 0060161728. Collins Business 2008. 

6.       Gaughan., Patrick A, (2010 ). Mergers-What Can Go Wrong and How to Prevent it. 1st edition, Wiley Finance. 

Damodaran., Ashwath,( 2009), Damodaran on Valuation. 2e, John Wiley. 

Evaluation Pattern

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MBA642L - ENTERPRISE ASSET MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This paper offers a fundamental framework for maintenance management in an organization. It provides students with knowledge of assets management towards productive life through Maintenance planning and scheduling, Total productive maintenance, computerized maintenance management system and Maintenance cost.

Course Objectives: This course attempts to provide students with knowledge of assets management to enhance productivity through Maintenance planning and scheduling, total productive maintenance, computerized maintenance management system and optimizing the Maintenance cost

Learning Outcome

CLO1: Understand the requirements and concepts of Enterprise Asset Management.

CLO2: Analyze and solve problems related to OEE, MTB, MTTR, Downtime and maintenance costing

CLO3: Apply concepts and of total productive maintenance and reliability centred maintenance to solve problems

CLO4: Develop documentation and report writing skills to present solutions to Enterprise Asset Management to top management

CLO5: Develop different enterprise asset management strategies to ensure local and global competitiveness

Unit-1
Teaching Hours:8
Unit I Maintenance Management Framework and Enterprise Asset Management
 

Unit I Maintenance Management Framework and Enterprise Asset Management                    8 Hours 

Definition & role of maintenance, Challenges of maintenance, Functions of maintenance, Classifications of maintenance system, Organization for maintenance management. Concept of MUDA, MURA and Muri. Design of maintenance system, Preventive maintenance, Predictive maintenance, Break down maintenance, Total planned maintenance, Overhauls and shutdown, Inspection and lubrications.                                                                     

Unit-1
Teaching Hours:8
Unit I Maintenance Management Framework and Enterprise Asset Management
 

Unit I Maintenance Management Framework and Enterprise Asset Management                    8 Hours 

Definition & role of maintenance, Challenges of maintenance, Functions of maintenance, Classifications of maintenance system, Organization for maintenance management. Concept of MUDA, MURA and Muri. Design of maintenance system, Preventive maintenance, Predictive maintenance, Break down maintenance, Total planned maintenance, Overhauls and shutdown, Inspection and lubrications.                                                                     

Unit-2
Teaching Hours:5
Maintenance Planning & Scheduling
 

Unit II Maintenance Planning & Scheduling                                                                                 5 Hours

Planning of different types of maintenance, Scheduling and schedule preparations, Design of maintenance system, Organization for maintenance,                                                                                                                            

Unit-2
Teaching Hours:5
Maintenance Planning & Scheduling
 

Unit II Maintenance Planning & Scheduling                                                                                 5 Hours

Planning of different types of maintenance, Scheduling and schedule preparations, Design of maintenance system, Organization for maintenance,                                                                                                                            

Unit-3
Teaching Hours:4
Modern trends in Maintenance and costing
 

Unit III  Modern trends in Maintenance  and costing                                                                   4 Hours

Additive manufacturing in maintenance, Internet of things, wireless networks and automated data  collection,  Augmented  reality for training and remote maintenance, Maintenance as a service and supply chain collaboration.   Costing, budgeting , life cycle costs.

Unit-3
Teaching Hours:4
Modern trends in Maintenance and costing
 

Unit III  Modern trends in Maintenance  and costing                                                                   4 Hours

Additive manufacturing in maintenance, Internet of things, wireless networks and automated data  collection,  Augmented  reality for training and remote maintenance, Maintenance as a service and supply chain collaboration.   Costing, budgeting , life cycle costs.

Unit-4
Teaching Hours:9
Total Productive maintenance and computerized maintenance management system
 

Unit IV                                                                                                                                                9 Hours

Total Productive maintenance and computerized maintenance management system 

What is TPM? Concept of TPM, Pillars of TPM, TPM and TQM, Benefits of TPM, calculation & benefits of OEE, how to implement TPM, Negative factors affecting TPM, Toyota TPM system. Equipment classification, Job cataloguing, inspection scheduling, Repair planning, repair fulfillment report, Break down entry and analysis, Material indent preparation.                                                                            

Unit-4
Teaching Hours:9
Total Productive maintenance and computerized maintenance management system
 

Unit IV                                                                                                                                                9 Hours

Total Productive maintenance and computerized maintenance management system 

What is TPM? Concept of TPM, Pillars of TPM, TPM and TQM, Benefits of TPM, calculation & benefits of OEE, how to implement TPM, Negative factors affecting TPM, Toyota TPM system. Equipment classification, Job cataloguing, inspection scheduling, Repair planning, repair fulfillment report, Break down entry and analysis, Material indent preparation.                                                                            

Unit-5
Teaching Hours:4
Safety management and accident prevention
 

Unit V   Safety management and accident prevention                                                               4 Hours      

Safety stages-During installation, commissioning & maintenance, Safety of plant and people, accidents, causes of accidents, Fire hazards, electrical hazards, Chemical hazards, Occupational diseases, Cost of accidents, how accidents can be prevented, Safety management.   

                                                                                                

Unit-5
Teaching Hours:4
Safety management and accident prevention
 

Unit V   Safety management and accident prevention                                                               4 Hours      

Safety stages-During installation, commissioning & maintenance, Safety of plant and people, accidents, causes of accidents, Fire hazards, electrical hazards, Chemical hazards, Occupational diseases, Cost of accidents, how accidents can be prevented, Safety management.   

                                                                                                

Text Books And Reference Books:

Mishra R.C. & Pathak, K (2012). Maintenance Engineering & Management. PHI.

Essential Reading / Recommended Reading

Idhammer, Christopher (2006).  Results Oriented Reliability and Maintenance Management Book (2nd Edition, 312p). IDCON

Evaluation Pattern

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MBA642M - RURAL MARKETING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This paper is offered as a marketing elective(Proposed) in the sixth trimester. Consumers in rural markets exhibit attitudes and lifestyle that differ from the consumers in urban markets. The behavior differences they exhibit not only requires understanding this market but also use a different approach to researching this market. The conventional approach to understanding and researching this market may not be appropriate. The variations in infrastructure also requires use of novel communication and distribution channels not familiar to marketers in urban markets. This course will add an important dimension of Marketing to the Marketing students

Course Objectives: This course attempts to provide insights on the knowledge of retailing and prepares students for careers in the area of organized retailing.

Learning Outcome

CLO1: Develop a clear idea on issues faced in rural markets

CLO2: Have an understanding of the differences between urban and rural consumer behavior and influences on the behavior

CLO3: Develop framework that helps value creation for rural markets

CLO4: Identify suitable channel and communication options

CLO5: Contrast approaches of suitable mechanisms to reach to and communicate with the rural markets given the absence of infrastructure

Unit-1
Teaching Hours:6
Introduction: Issues and understanding rural markets
 

Issues in Rural Marketing and characteristics of rural markets, Influence on rural consumers and its implications for marketers, Segmenting Rural Markets

Unit-1
Teaching Hours:6
Introduction: Issues and understanding rural markets
 

Issues in Rural Marketing and characteristics of rural markets, Influence on rural consumers and its implications for marketers, Segmenting Rural Markets

Unit-1
Teaching Hours:6
Introduction: Issues and understanding rural markets
 

Issues in Rural Marketing and characteristics of rural markets, Influence on rural consumers and its implications for marketers, Segmenting Rural Markets

Unit-2
Teaching Hours:6
Delivering value
 

Researching rural markets to understand needs, Developing product for rural market, Delivering value, Value through Innovation

Unit-2
Teaching Hours:6
Delivering value
 

Researching rural markets to understand needs, Developing product for rural market, Delivering value, Value through Innovation

Unit-2
Teaching Hours:6
Delivering value
 

Researching rural markets to understand needs, Developing product for rural market, Delivering value, Value through Innovation

Unit-3
Teaching Hours:6
Communicating value
 

Communicating and positioning, Educating on value-offering, Communication and diffusion process

Unit-3
Teaching Hours:6
Communicating value
 

Communicating and positioning, Educating on value-offering, Communication and diffusion process

Unit-3
Teaching Hours:6
Communicating value
 

Communicating and positioning, Educating on value-offering, Communication and diffusion process

Unit-4
Teaching Hours:6
Reaching the rural market
 

Issues in reaching rural markets, Rural retailing, Traditional rural marketplace, Non-Conventional methods of reaching rural markets-1, Non-Conventional methods of reaching rural markets-2

Unit-4
Teaching Hours:6
Reaching the rural market
 

Issues in reaching rural markets, Rural retailing, Traditional rural marketplace, Non-Conventional methods of reaching rural markets-1, Non-Conventional methods of reaching rural markets-2

Unit-4
Teaching Hours:6
Reaching the rural market
 

Issues in reaching rural markets, Rural retailing, Traditional rural marketplace, Non-Conventional methods of reaching rural markets-1, Non-Conventional methods of reaching rural markets-2

Unit-5
Teaching Hours:6
Strategy in rural market
 

Competing in existing market, Entry strategy for rural markets, Rural-urban marketing strategy differences

Unit-5
Teaching Hours:6
Strategy in rural market
 

Competing in existing market, Entry strategy for rural markets, Rural-urban marketing strategy differences

Unit-5
Teaching Hours:6
Strategy in rural market
 

Competing in existing market, Entry strategy for rural markets, Rural-urban marketing strategy differences

Text Books And Reference Books:

Velayudhan, S.K., (2007), Rural Marketing – Targeting the Non-Urban Consumer Second Edition, Response Books (Sage Publications), New Delhi.

Essential Reading / Recommended Reading

Kashyap, P., & Raut, S. (2017). The Rural Marketing Book, Biztantra.

Krishnamacharyalu, C.S.G. & Ramakrishnan, I. (2011).  Rural Marketing: Text and Cases, , Pearson.

Evaluation Pattern

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MBA643F - BEHAVIOURAL FINANCE (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course seeks to provide comprehensive knowledge to the students about irrational investor behaviour and about how to create individual investor portfolios that account for their irrational behaviour. This course will also help students become more introspective about their own behaviour and enable them to create a portfolio that works best for themselves.

 

Learning Outcome

CLO1: Understand different behavioural biases exhibited by investors.

CLO2: Analyse why clients make the decisions that they do and whether their behaviour needs to be modified or adapted.

CLO3: Design portfolios for different clients after taking their behavioural biases into account.

CLO4: Review work done by some of the key people who have shaped the current body of behavioural finance thinking.

CLO5: Design an experiment to test for the behavioural biases exhibited by different individuals.

Unit-1
Teaching Hours:3
Introduction to Behavioural Finance
 

What is Behavioural Finance? – The Big Picture, Standard Finance v/s Behavioural Finance, The Role of Behavioural Finance in Creating a Successful Advisory Relationship; The History of Behavioural Finance – Historical Perspective on the link between Psychology and Economics, Modern Behavioural Finance, Psychographic Models used in Behavioural Finance; Introduction to Behavioural Biases – Definition and Categorisation, Differences between Cognitive and Emotional Biases.

Unit-1
Teaching Hours:3
Introduction to Behavioural Finance
 

What is Behavioural Finance? – The Big Picture, Standard Finance v/s Behavioural Finance, The Role of Behavioural Finance in Creating a Successful Advisory Relationship; The History of Behavioural Finance – Historical Perspective on the link between Psychology and Economics, Modern Behavioural Finance, Psychographic Models used in Behavioural Finance; Introduction to Behavioural Biases – Definition and Categorisation, Differences between Cognitive and Emotional Biases.

Unit-1
Teaching Hours:3
Introduction to Behavioural Finance
 

What is Behavioural Finance? – The Big Picture, Standard Finance v/s Behavioural Finance, The Role of Behavioural Finance in Creating a Successful Advisory Relationship; The History of Behavioural Finance – Historical Perspective on the link between Psychology and Economics, Modern Behavioural Finance, Psychographic Models used in Behavioural Finance; Introduction to Behavioural Biases – Definition and Categorisation, Differences between Cognitive and Emotional Biases.

Unit-2
Teaching Hours:6
Belief Perseverance Biases
 

Cognitive Dissonance Bias, Conservatism Bias, Confirmation Bias, Representativeness Bias, Illusion of Control Bias, Hindsight Bias – Description, Practical Application, Research Review, Diagnostic Testing and Advice.

Unit-2
Teaching Hours:6
Belief Perseverance Biases
 

Cognitive Dissonance Bias, Conservatism Bias, Confirmation Bias, Representativeness Bias, Illusion of Control Bias, Hindsight Bias – Description, Practical Application, Research Review, Diagnostic Testing and Advice.

Unit-2
Teaching Hours:6
Belief Perseverance Biases
 

Cognitive Dissonance Bias, Conservatism Bias, Confirmation Bias, Representativeness Bias, Illusion of Control Bias, Hindsight Bias – Description, Practical Application, Research Review, Diagnostic Testing and Advice.

Unit-3
Teaching Hours:6
Information Processing Biases
 

Mental Accounting Bias, Anchoring and Adjustment Bias, Framing Bias, Availability Bias, Self-Attribution Bias, Outcome Bias, Recency Bias - Description, Practical Application,

Research Review, Diagnostic Testing and Advice.

Unit-3
Teaching Hours:6
Information Processing Biases
 

Mental Accounting Bias, Anchoring and Adjustment Bias, Framing Bias, Availability Bias, Self-Attribution Bias, Outcome Bias, Recency Bias - Description, Practical Application,

Research Review, Diagnostic Testing and Advice.

Unit-3
Teaching Hours:6
Information Processing Biases
 

Mental Accounting Bias, Anchoring and Adjustment Bias, Framing Bias, Availability Bias, Self-Attribution Bias, Outcome Bias, Recency Bias - Description, Practical Application,

Research Review, Diagnostic Testing and Advice.

Unit-4
Teaching Hours:6
Emotional Biases
 

Loss Aversion Bias, Overconfidence Bias, Self-Control Bias, Status Quo Bias, Endowment Bias, Regret Aversion Bias, Affinity Bias - Description, Practical Application, Research Review, Diagnostic Testing and Advice.

Unit-4
Teaching Hours:6
Emotional Biases
 

Loss Aversion Bias, Overconfidence Bias, Self-Control Bias, Status Quo Bias, Endowment Bias, Regret Aversion Bias, Affinity Bias - Description, Practical Application, Research Review, Diagnostic Testing and Advice.

Unit-4
Teaching Hours:6
Emotional Biases
 

Loss Aversion Bias, Overconfidence Bias, Self-Control Bias, Status Quo Bias, Endowment Bias, Regret Aversion Bias, Affinity Bias - Description, Practical Application, Research Review, Diagnostic Testing and Advice.

Unit-5
Teaching Hours:9
Application of Behavioural Finance to Asset Allocation and Behavioural Investor Types
 

Application of Behavioural Finance to Asset Allocation, Best Practical Allocation, Guidelines for Determining Best Practical Asset Allocation, Investment Policy and Asset Allocation, Case Studies. Behavioural Investor Type Diagnostic Process, Background of the Development of Behavioural Investor Types, Psychographic Models of Investor Behaviour, Early Psychographic Models, The Behavioural Alpha Process – A Top-Down Approach, Behavioural Investor Types – Preserver, Follower, Independent, Accumulator.

Unit-5
Teaching Hours:9
Application of Behavioural Finance to Asset Allocation and Behavioural Investor Types
 

Application of Behavioural Finance to Asset Allocation, Best Practical Allocation, Guidelines for Determining Best Practical Asset Allocation, Investment Policy and Asset Allocation, Case Studies. Behavioural Investor Type Diagnostic Process, Background of the Development of Behavioural Investor Types, Psychographic Models of Investor Behaviour, Early Psychographic Models, The Behavioural Alpha Process – A Top-Down Approach, Behavioural Investor Types – Preserver, Follower, Independent, Accumulator.

Unit-5
Teaching Hours:9
Application of Behavioural Finance to Asset Allocation and Behavioural Investor Types
 

Application of Behavioural Finance to Asset Allocation, Best Practical Allocation, Guidelines for Determining Best Practical Asset Allocation, Investment Policy and Asset Allocation, Case Studies. Behavioural Investor Type Diagnostic Process, Background of the Development of Behavioural Investor Types, Psychographic Models of Investor Behaviour, Early Psychographic Models, The Behavioural Alpha Process – A Top-Down Approach, Behavioural Investor Types – Preserver, Follower, Independent, Accumulator.

Text Books And Reference Books:

Michael M Pompian, Behavioural Finance and Wealth Management, Wiley Finance.

Essential Reading / Recommended Reading

Daniel Kahneman, Thinking, Fast and Slow, Penguin Books.

HershShefrin, Beyond Greed and Fear, Oxford University Press.

Evaluation Pattern

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MBA661B - SECURITY MANAGEMENT IN CLOUD (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a three-credit course offered as a general elective during the sixth trimester for MBA students.  This course covers the principles of security management in cloud computing environments. Students will learn how to design and implement security controls to protect cloud-based resources, including data and applications. Topics covered include cloud architecture and deployment models, threat analysis and risk assessment, identity and access management, network security, encryption, and compliance. 

Course Objectives: 

At the end of the course, students should be able:

1. To identify the essentials of cloud security management

2. To discover various cloud service  and deployment model security considerations

3. To assess essentials of data security in cloud

4. To analyze the role of network security in the cloud. 

5. To recommend effective security policies and procedures for cloud-based environments

Learning Outcome

CLO1: Identify the essentials of Cloud computing.

CLO2: Discover various cloud architectures

CLO3: Assess essentials of data security in cloud

CLO4: Analyze the role of network security in the cloud.

CLO5: Recommend effective security policies and procedures for cloud for environment

Unit-1
Teaching Hours:6
Introduction to Cloud security management
 

Introduction to Cloud Computing, Basic Concepts,  Deployment model and service models,  cloud security concerns, and cloud security management frameworks

Unit-1
Teaching Hours:6
Introduction to Cloud security management
 

Introduction to Cloud Computing, Basic Concepts,  Deployment model and service models,  cloud security concerns, and cloud security management frameworks

Unit-1
Teaching Hours:6
Introduction to Cloud security management
 

Introduction to Cloud Computing, Basic Concepts,  Deployment model and service models,  cloud security concerns, and cloud security management frameworks

Unit-2
Teaching Hours:6
Cloud Platform Security considerations
 

Cloud service model and deployment model security considerations, Security concerns for each deployment model, and security management approaches for each model

Unit-2
Teaching Hours:6
Cloud Platform Security considerations
 

Cloud service model and deployment model security considerations, Security concerns for each deployment model, and security management approaches for each model

Unit-2
Teaching Hours:6
Cloud Platform Security considerations
 

Cloud service model and deployment model security considerations, Security concerns for each deployment model, and security management approaches for each model

Unit-3
Teaching Hours:6
Cloud Data Security
 

Data classification and protection, encryption, access control, data backup and recovery, and regulatory compliance. User authentication, authorization, and access control; role-based access control (RBAC); identity federation; and single sign-on (SSO).

Unit-3
Teaching Hours:6
Cloud Data Security
 

Data classification and protection, encryption, access control, data backup and recovery, and regulatory compliance. User authentication, authorization, and access control; role-based access control (RBAC); identity federation; and single sign-on (SSO).

Unit-3
Teaching Hours:6
Cloud Data Security
 

Data classification and protection, encryption, access control, data backup and recovery, and regulatory compliance. User authentication, authorization, and access control; role-based access control (RBAC); identity federation; and single sign-on (SSO).

Unit-4
Teaching Hours:6
Cloud Network Security
 

Network security controls, virtual private networks (VPNs), network segmentation, intrusion detection and prevention systems (IDPS), and distributed denial of service (DDoS) mitigation 

Unit-4
Teaching Hours:6
Cloud Network Security
 

Network security controls, virtual private networks (VPNs), network segmentation, intrusion detection and prevention systems (IDPS), and distributed denial of service (DDoS) mitigation 

Unit-4
Teaching Hours:6
Cloud Network Security
 

Network security controls, virtual private networks (VPNs), network segmentation, intrusion detection and prevention systems (IDPS), and distributed denial of service (DDoS) mitigation 

Unit-5
Teaching Hours:6
Security governance
 

Security policies and procedures, security awareness and training, security metrics and reporting, and security incident management,  Cybersecurity tokens, Cybersecurity policy

Unit-5
Teaching Hours:6
Security governance
 

Security policies and procedures, security awareness and training, security metrics and reporting, and security incident management,  Cybersecurity tokens, Cybersecurity policy

Unit-5
Teaching Hours:6
Security governance
 

Security policies and procedures, security awareness and training, security metrics and reporting, and security incident management,  Cybersecurity tokens, Cybersecurity policy

Text Books And Reference Books:

Essential references: 

1.     Tim Mather,Subra Kumaraswamy, Cloud Security and Privacy: An Enterprise Perspective on Risks and Compliance (Theory in Practice) 1st Edition

2.     Cloud Security A Comprehensive Guide to Secure Cloud Computing Ronald L. Krutz Russell Dean Vines 

3.     Cloud Computing: A Practical Approach Anthony T. Velte Toby J. Velte, Ph.D. Robert Elsenpeter

4.     Beginning Serverless Computing Developing with Amazon Web Services, Microsoft Azure, and Google Cloud

5.  Cloud Computing: Implementation, Management and Security, CRC Press, 2017. Rittinghouse, John W., and James F. Ransome

Essential Reading / Recommended Reading

1.      Tim Mather,Subra Kumaraswamy, Cloud Security and Privacy: An Enterprise Perspective on Risks and Compliance (Theory in Practice) 1st Edition

2.      Cloud Security A Comprehensive Guide to Secure Cloud Computing Ronald L. Krutz Russell Dean Vines 

3.      Cloud Computing: A Practical Approach Anthony T. Velte Toby J. Velte, Ph.D. Robert Elsenpeter

4.   Beginning Serverless Computing Developing with Amazon Web Services, Microsoft Azure, and Google Cloud

5.    Cloud Computing: Implementation, Management and Security, CRC Press, 2017. Rittinghouse, John W., and James F. Ransome

Evaluation Pattern

CIA 1 - 15

CIA 2 - 25

CIA 3 - 15

Class participation - 15

ESE -30

MBA661F - PERSONAL FINANCIAL PLANNING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course introduces students to two important areas in Finance. They are financial planning and wealth management. Two approaches are used in this course. One is an individual’s financial planning and asset allocation. The basic premise is that for students to do well in wealth management career, they should be able to manage their own personal wealth. Through this course students are exposed to the world of different investments opportunities.

 

Learning Outcome

CLO1: Demonstrate an understanding of the theories and concepts of the financial planning process and wealth creation

CLO2: Create a personal financial plan

CLO3: Analyse the risk-return characteristics of different asset classes available to individuals for investing

CLO4: Create portfolio for a client based on their risk tolerance, constraints and unique life circumstances

CLO5: Evaluate tax implications of a particular plan

Unit-1
Teaching Hours:5
Overview on Financial Planning and Wealth Management
 

Introduction to wealth management, Concepts of being rich, concept of asset classes, Risk and return trade-off and risk profiles. Introduction to financial planning, Life cycle analysis, Financial planning process

Unit-1
Teaching Hours:5
Overview on Financial Planning and Wealth Management
 

Introduction to wealth management, Concepts of being rich, concept of asset classes, Risk and return trade-off and risk profiles. Introduction to financial planning, Life cycle analysis, Financial planning process

Unit-1
Teaching Hours:5
Overview on Financial Planning and Wealth Management
 

Introduction to wealth management, Concepts of being rich, concept of asset classes, Risk and return trade-off and risk profiles. Introduction to financial planning, Life cycle analysis, Financial planning process

Unit-2
Teaching Hours:12
Asset classes
 

Equity, Debt, Mutual Funds, Gold, Real Estate, Challenges in investing in Real Estate, Urban Vs Rural, Residential Vs Commercial, Land Vs Build Properties, REIT, Private Equity, Venture Capital, Structured Notes, Quant Funds and Offshore Opportunities

Unit-2
Teaching Hours:12
Asset classes
 

Equity, Debt, Mutual Funds, Gold, Real Estate, Challenges in investing in Real Estate, Urban Vs Rural, Residential Vs Commercial, Land Vs Build Properties, REIT, Private Equity, Venture Capital, Structured Notes, Quant Funds and Offshore Opportunities

Unit-2
Teaching Hours:12
Asset classes
 

Equity, Debt, Mutual Funds, Gold, Real Estate, Challenges in investing in Real Estate, Urban Vs Rural, Residential Vs Commercial, Land Vs Build Properties, REIT, Private Equity, Venture Capital, Structured Notes, Quant Funds and Offshore Opportunities

Unit-3
Teaching Hours:3
Investing through Insurance
 

Role of insurance as a risk mitigant, Introduction to various types of risks, Concept of insurable risks from an investor’s perspective, Various insurance products available – Life and Non-Life, Concept of Human Life Value (HLV) and methods of computing HLVs.

Unit-3
Teaching Hours:3
Investing through Insurance
 

Role of insurance as a risk mitigant, Introduction to various types of risks, Concept of insurable risks from an investor’s perspective, Various insurance products available – Life and Non-Life, Concept of Human Life Value (HLV) and methods of computing HLVs.

Unit-3
Teaching Hours:3
Investing through Insurance
 

Role of insurance as a risk mitigant, Introduction to various types of risks, Concept of insurable risks from an investor’s perspective, Various insurance products available – Life and Non-Life, Concept of Human Life Value (HLV) and methods of computing HLVs.

Unit-4
Teaching Hours:6
Asset allocation strategies
 

Asset allocation decision from an Investor’s perspective, Active Vs passive strategies, Asset allocation strategies – Strategic Asset Allocation, Constant Weighting Asset Allocation, Tactical Asset Allocation, Dynamic Asset Allocation, Insured Asset Allocation, Integrated Asset Allocation. 

Unit-4
Teaching Hours:6
Asset allocation strategies
 

Asset allocation decision from an Investor’s perspective, Active Vs passive strategies, Asset allocation strategies – Strategic Asset Allocation, Constant Weighting Asset Allocation, Tactical Asset Allocation, Dynamic Asset Allocation, Insured Asset Allocation, Integrated Asset Allocation. 

Unit-4
Teaching Hours:6
Asset allocation strategies
 

Asset allocation decision from an Investor’s perspective, Active Vs passive strategies, Asset allocation strategies – Strategic Asset Allocation, Constant Weighting Asset Allocation, Tactical Asset Allocation, Dynamic Asset Allocation, Insured Asset Allocation, Integrated Asset Allocation. 

Unit-5
Teaching Hours:4
Personal Tax Planning
 

Tax Planning

Tax exposure, 

Types of tax, tax brackets, 

Analysis of tax situation for individual/family

Tax advantages: retirement planning, financial planning,

Tax managed asset strategies,

Role of tax timing in tax planning

Tax-saving structures

Identifying suitable and appropriate tax-efficient investments

Factors affecting tax efficiency

Unit-5
Teaching Hours:4
Personal Tax Planning
 

Tax Planning

Tax exposure, 

Types of tax, tax brackets, 

Analysis of tax situation for individual/family

Tax advantages: retirement planning, financial planning,

Tax managed asset strategies,

Role of tax timing in tax planning

Tax-saving structures

Identifying suitable and appropriate tax-efficient investments

Factors affecting tax efficiency

Unit-5
Teaching Hours:4
Personal Tax Planning
 

Tax Planning

Tax exposure, 

Types of tax, tax brackets, 

Analysis of tax situation for individual/family

Tax advantages: retirement planning, financial planning,

Tax managed asset strategies,

Role of tax timing in tax planning

Tax-saving structures

Identifying suitable and appropriate tax-efficient investments

Factors affecting tax efficiency

Text Books And Reference Books:

Recommended Books:

How to get rich and retire early, S G Raja Sekharan (2013), Maple Press

Essential Reading / Recommended Reading

Additional Suggested Reading:

1.The New Wealth Management: The Financial Advisor’s Guide to Managing and Investing Client Assets by Harold Evensky, Stephen M. Horan, Thomas R. Robinson, Roger Ebbotson

2.From the Rat Race to Financial Freedom by Manoj Arora

3.Wealth Management by Ashiya Manish

4.All about Investing by Facrber Esme

5.Introduction to Financial Planning by Indian Institute of Banking & Finance 

6.Personal Finance by Kapoor Jack R., Dlabay L.R., Hughes R.J.

 

Wealth Management, Finance Essentials Series by Dunn & Bradstreet  

 

1

Evaluation Pattern

Same as in course pack

MBA661M - DESIGNING FOR NEW PRODUCTS AND EXPERIENCES (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course is offered as a core elective for students of all specializations in the fifth trimester. The three-credit course is designed by converging principles of new product development and design thinking to offer a new approach towards designing innovative customer value propositions. The course gives emphasis on developing value propositions that are not only tangible in nature but also intangible. Experiences, being one of the most inimitable values that companies are trying to create is given significant scope and focus in this course. The course is offered in workshop mode and the students will be expected to work in groups on chosen projects. The assessment will be continuous with a summative group report expected to be submitted by student teams at the end of the course.

Course Objectives: To enable students to apply  principles of design thinking in developing new products

Learning Outcome

CO1: pply principles of design thinking in developing new products.

CO2: Conduct in depth customer research and develop insights.

CO3: Develop prototypes of products and experiences.

CO4: Create effective presentations for launching new products and experiences

Unit-1
Teaching Hours:4
Introduction to new product development and design thinking
 

The conventional linear new product development model is introduced with merits and limitations. Design thinking as an approach to innovation is introduced with the fundamental principles and processes

Unit-1
Teaching Hours:4
Introduction to new product development and design thinking
 

The conventional linear new product development model is introduced with merits and limitations. Design thinking as an approach to innovation is introduced with the fundamental principles and processes

Unit-1
Teaching Hours:4
Introduction to new product development and design thinking
 

The conventional linear new product development model is introduced with merits and limitations. Design thinking as an approach to innovation is introduced with the fundamental principles and processes

Unit-2
Teaching Hours:4
Problem identification
 

Understanding used cases, understanding customer pain points, product consumption and usage challenges, intangibles and experiential challenges and scope for improvement

Unit-2
Teaching Hours:4
Problem identification
 

Understanding used cases, understanding customer pain points, product consumption and usage challenges, intangibles and experiential challenges and scope for improvement

Unit-2
Teaching Hours:4
Problem identification
 

Understanding used cases, understanding customer pain points, product consumption and usage challenges, intangibles and experiential challenges and scope for improvement

Unit-3
Teaching Hours:5
Empathy
 

Ethnographic research paradigms to conduct in depth research on users, user experiences and user challenges

Unit-3
Teaching Hours:5
Empathy
 

Ethnographic research paradigms to conduct in depth research on users, user experiences and user challenges

Unit-3
Teaching Hours:5
Empathy
 

Ethnographic research paradigms to conduct in depth research on users, user experiences and user challenges

Unit-4
Teaching Hours:5
Problem definition
 

Defining the problem after in-depth customer research, developing a compelling point of view and developing specific criteria for new product/experience to be created

Unit-4
Teaching Hours:5
Problem definition
 

Defining the problem after in-depth customer research, developing a compelling point of view and developing specific criteria for new product/experience to be created

Unit-4
Teaching Hours:5
Problem definition
 

Defining the problem after in-depth customer research, developing a compelling point of view and developing specific criteria for new product/experience to be created

Unit-5
Teaching Hours:6
Idea generation and brain storming
 

Developing new ideas to address the challenges identified during research and specified during problem definition stage. New tools for brain storming and concept development

Unit-5
Teaching Hours:6
Idea generation and brain storming
 

Developing new ideas to address the challenges identified during research and specified during problem definition stage. New tools for brain storming and concept development

Unit-5
Teaching Hours:6
Idea generation and brain storming
 

Developing new ideas to address the challenges identified during research and specified during problem definition stage. New tools for brain storming and concept development

Unit-6
Teaching Hours:6
Rapid prototyping and co-creation
 

Prototyping tools and techniques. Frameworks for rapid prototyping. Elevator and napkin pitches. Pitching new products and feedback. Developing frameworks for co-creating experiences with users

Unit-6
Teaching Hours:6
Rapid prototyping and co-creation
 

Prototyping tools and techniques. Frameworks for rapid prototyping. Elevator and napkin pitches. Pitching new products and feedback. Developing frameworks for co-creating experiences with users

Unit-6
Teaching Hours:6
Rapid prototyping and co-creation
 

Prototyping tools and techniques. Frameworks for rapid prototyping. Elevator and napkin pitches. Pitching new products and feedback. Developing frameworks for co-creating experiences with users

Text Books And Reference Books:

1.       Brown, Tim (2012). Change by Design. Harper Business.

2.       Kahn, Kenneth, B, (2012) PDMA handbook of new product development, 3rd Ed, Wiley

 

Essential Reading / Recommended Reading

Liedtka, Jeanne M, Ogilvie, Tim. (2011). Designing for growth: A Design thinking toolkit for Managers.  New York: Columbia Business School Publishing.

Evaluation Pattern

*

MBA661S - INNOVATION AND DESIGN THINKING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a choice based core paper offered in the sixth trimester to students across all specializations. The course focuses on the manager's or leader's role as an innovator and facilitator of innovation by others. Design thinking is a method of applying creativity to come up with novel solutions to tough problems. The second part of the course helps develop an appreciation as well as skills for design thinking.

Course Objectives: This course attempts to make students understand the design thinking process and its elements, different dimensions of innovation and its implications in design products, processes and services

Learning Outcome

CLO1: To illustrate the students on the evolution of design thinking and innovation

CLO2: To identify the concept of human centred design

CLO3: To construct problem framing and definition

CLO4: To determine idea generation and concept development

CLO5: To recommend the organisation for innovation

Unit-1
Teaching Hours:6
Introduction
 

Understanding innovation by looking at how it is defined, various types of innovation, Base of the pyramid innovation, frugal innovation, managing disruptive innovation, open innovation, factors influencing innovation in organizations, innovation and firm size, building systematic organizational innovation capabilities.

Unit-1
Teaching Hours:6
Introduction
 

Understanding innovation by looking at how it is defined, various types of innovation, Base of the pyramid innovation, frugal innovation, managing disruptive innovation, open innovation, factors influencing innovation in organizations, innovation and firm size, building systematic organizational innovation capabilities.

Unit-1
Teaching Hours:6
Introduction
 

Understanding innovation by looking at how it is defined, various types of innovation, Base of the pyramid innovation, frugal innovation, managing disruptive innovation, open innovation, factors influencing innovation in organizations, innovation and firm size, building systematic organizational innovation capabilities.

Unit-1
Teaching Hours:6
Introduction
 

Understanding innovation by looking at how it is defined, various types of innovation, Base of the pyramid innovation, frugal innovation, managing disruptive innovation, open innovation, factors influencing innovation in organizations, innovation and firm size, building systematic organizational innovation capabilities.

Unit-2
Teaching Hours:6
The design process and business model innovation
 

What is design thinking? The design process and business model innovation. Design research, visualization

Unit-2
Teaching Hours:6
The design process and business model innovation
 

What is design thinking? The design process and business model innovation. Design research, visualization

Unit-2
Teaching Hours:6
The design process and business model innovation
 

What is design thinking? The design process and business model innovation. Design research, visualization

Unit-2
Teaching Hours:6
The design process and business model innovation
 

What is design thinking? The design process and business model innovation. Design research, visualization

Unit-3
Teaching Hours:6
Human-centered design & achieving deep customer understanding
 

Journey mapping, value chain analysis, and mind mapping.

 

Unit-3
Teaching Hours:6
Human-centered design & achieving deep customer understanding
 

Journey mapping, value chain analysis, and mind mapping.

 

Unit-3
Teaching Hours:6
Human-centered design & achieving deep customer understanding
 

Journey mapping, value chain analysis, and mind mapping.

 

Unit-3
Teaching Hours:6
Human-centered design & achieving deep customer understanding
 

Journey mapping, value chain analysis, and mind mapping.

 

Unit-4
Teaching Hours:6
Identifying opportunity areas: Problem framing and definition
 

Brainstorming and rapid concept development, assumption testing, rapid prototyping.

 

Unit-4
Teaching Hours:6
Identifying opportunity areas: Problem framing and definition
 

Brainstorming and rapid concept development, assumption testing, rapid prototyping.

 

Unit-4
Teaching Hours:6
Identifying opportunity areas: Problem framing and definition
 

Brainstorming and rapid concept development, assumption testing, rapid prototyping.

 

Unit-4
Teaching Hours:6
Identifying opportunity areas: Problem framing and definition
 

Brainstorming and rapid concept development, assumption testing, rapid prototyping.

 

Unit-5
Teaching Hours:6
Idea generation, concept development and implementation
 

Customer co-creation, learning launches, and storytelling.

Unit-5
Teaching Hours:6
Idea generation, concept development and implementation
 

Customer co-creation, learning launches, and storytelling.

Unit-5
Teaching Hours:6
Idea generation, concept development and implementation
 

Customer co-creation, learning launches, and storytelling.

Unit-5
Teaching Hours:6
Idea generation, concept development and implementation
 

Customer co-creation, learning launches, and storytelling.

Text Books And Reference Books:

1.       Brown, Tim (2012). Change by Design. Harper Business.

2.       Liedtka, Jeanne M, Ogilvie, Tim. (2011). Designing for growth: A Design thinking toolkit for Managers.  New York: Columbia Business School Publishing.

Essential Reading / Recommended Reading
  1. Krishnan. Rishikesh T. & Dabholkar, Vinay M, (2013). 8 steps to innovation. HarperCollins Publishers India.

Afuah, Allan (2009). Strategic Innovation: New Game Strategies for Competitive Advantage. Routledge.

Evaluation Pattern

*

MBA662H - WELL BEING AT WORK (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Managers and leaders of any organization whether governmental or commercial have an obligation to create and maximise the wellbeing of their employees. There is abundance of research evidence that high evels of engagement at work lead to many beneficial outcomes for the individual, organization and community. There is also plentiful evidence that the absence of properly developed and nurtured wellbeing has resulted in lack of engagement leading to detrimental results for all stakeholders. This course explores key definitions of wellbeing at work, theoretical approaches to wellbeing from occupational psychology and explores both positive and negative aspects of workplace welfare. The course will also discuss methods of assessing employee wellbeing, gain an overview of the key issues related to wellbeing at work, and consider the factors affecting wellbeing. This is a cross-functional elective course offered in the sixth trimester to students across all specializations.

The course presents historical context of wellbeing and existing definitions,  overview of theoretical approaches to wellbeing in occupational psychology, overview of wellbeing across individuals’ working lives, positive and negative aspects of wellbeing at work, key issues around wellbeing for employees, managers and organizations.

The objective of this course is to provide insights on for managers and leaders (and MBA student):

CO1: To make use of definitions of wellbeing

CO2: To examine the measure of the theoretical approaches to wellbeing

CO3: To analyse the impact of wellbeing on individuals’ working lives

CO4: To interpret the positive and negative aspects of wellbeing at work

CO5: To determine ways to assess and measure wellbeing and generate recommendation

Learning Outcome

CO1: Identify concepts of wellbeing at work

CO2: Analyse the theoretical approaches to wellbeing

CO3: Examine the impact of wellbeing on individuals and organizations

CO4: Evaluate the positive and negative aspects of wellbeing at work

CO5: Recommend measures to improve wellbeing and work engagement

Unit-1
Teaching Hours:6
The context of wellbeing
 

Context of wellbeing: Historical context of wellbeing, context for wellbeing at work, Happiness and Wellbeing, stress factors at work, causes of stress, recognizing stress, cost of stress

Unit-1
Teaching Hours:6
The context of wellbeing
 

Context of wellbeing: Historical context of wellbeing, context for wellbeing at work, Happiness and Wellbeing, stress factors at work, causes of stress, recognizing stress, cost of stress

Unit-1
Teaching Hours:6
The context of wellbeing
 

Context of wellbeing: Historical context of wellbeing, context for wellbeing at work, Happiness and Wellbeing, stress factors at work, causes of stress, recognizing stress, cost of stress

Unit-2
Teaching Hours:6
Approaches to wellbeing
 

Theoretical approaches to wellbeing: Hedonic and eudaimonic perspective, psychological wellbeing and subjective wellbeing, positive affect and negative affect, flourishing, life satisfaction

Unit-2
Teaching Hours:6
Approaches to wellbeing
 

Theoretical approaches to wellbeing: Hedonic and eudaimonic perspective, psychological wellbeing and subjective wellbeing, positive affect and negative affect, flourishing, life satisfaction

Unit-2
Teaching Hours:6
Approaches to wellbeing
 

Theoretical approaches to wellbeing: Hedonic and eudaimonic perspective, psychological wellbeing and subjective wellbeing, positive affect and negative affect, flourishing, life satisfaction

Unit-3
Teaching Hours:6
Wellbeing at work
 

Evidence from research studies, drivers of wellbeing at work – personal resources, organizational system, functioning at work, experience at work, Positive and negative aspects of wellbeing at work; The key issues around wellbeing for employees, managers and organizations

Unit-3
Teaching Hours:6
Wellbeing at work
 

Evidence from research studies, drivers of wellbeing at work – personal resources, organizational system, functioning at work, experience at work, Positive and negative aspects of wellbeing at work; The key issues around wellbeing for employees, managers and organizations

Unit-3
Teaching Hours:6
Wellbeing at work
 

Evidence from research studies, drivers of wellbeing at work – personal resources, organizational system, functioning at work, experience at work, Positive and negative aspects of wellbeing at work; The key issues around wellbeing for employees, managers and organizations

Unit-4
Teaching Hours:6
Factors affecting wellbeing
 

Factors affecting wellbeing - Biology and wellbeing, demographics and wellbeing.

Unit-4
Teaching Hours:6
Factors affecting wellbeing
 

Factors affecting wellbeing - Biology and wellbeing, demographics and wellbeing.

Unit-4
Teaching Hours:6
Factors affecting wellbeing
 

Factors affecting wellbeing - Biology and wellbeing, demographics and wellbeing.

Unit-5
Teaching Hours:6
Measuring Wellbeing and Engagement
 

Measuring wellbeing and work engagement. Model on dimensions of wellness, tripartite model of wellbeing, PERMA model of wellbeing, McCallum & Price’s model of holistic wellbeing, VIA character strengths, and action plan. Measuring Work engagement – work engagement and related concepts, Gallup Q12, Utrecht Work Engagement Survey (UWES), Job Demands and Resources (JD-R) model, and COPSOQ3.

Unit-5
Teaching Hours:6
Measuring Wellbeing and Engagement
 

Measuring wellbeing and work engagement. Model on dimensions of wellness, tripartite model of wellbeing, PERMA model of wellbeing, McCallum & Price’s model of holistic wellbeing, VIA character strengths, and action plan. Measuring Work engagement – work engagement and related concepts, Gallup Q12, Utrecht Work Engagement Survey (UWES), Job Demands and Resources (JD-R) model, and COPSOQ3.

Unit-5
Teaching Hours:6
Measuring Wellbeing and Engagement
 

Measuring wellbeing and work engagement. Model on dimensions of wellness, tripartite model of wellbeing, PERMA model of wellbeing, McCallum & Price’s model of holistic wellbeing, VIA character strengths, and action plan. Measuring Work engagement – work engagement and related concepts, Gallup Q12, Utrecht Work Engagement Survey (UWES), Job Demands and Resources (JD-R) model, and COPSOQ3.

Text Books And Reference Books:

1.     Johnson, S., Robertson, I., & Cooper, C. L. (2018). Well-being and employee engagement. Palgrave Macmillan, Cham

 

 

Essential Reading / Recommended Reading

CIPD Report: Health and wellbeing at work 2021

Dodge, R., Daly, A. P., Huyton, J., & Sanders, L. D. (2012). The challenge of defining wellbeing. International journal of wellbeing, 2(3).

Litchfield, P., Cooper, C., Hancock, C., & Watt, P. (2016). Work and wellbeing in the 21st century.

 

 

Evaluation Pattern

As per the course plan

MBA662L - E-BUSINESS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a generic elective course offered in the sixth trimester. This course enhances the level of practical knowledge about E-Business thereby helping students to appreciate the integral part played by electronic means of doing business. It prepares them to be able to implement digital technologies in business.

Course Objectives:

    1. Enable students to analyse technology platforms, ESCM, cloud based businesses, online retailing.
    2. Enable students to analyse the m-commerce business models.
    3.Enable students to analyse the  social media network based business models 

Learning Outcome

CLO1: Build business plans incorporating technology infrastructure requirements of e-business.

CLO2: Analyze the technological platforms and develop managerial skills to manage e-commerce businesses.

CLO3: Apply e-business models in supply chain, retailing, and service sectors.

CLO4: Make use of mobile technologies and their applications in m-commerce businesses.

CLO5: Analyze ethical dimensions of e-commerce, m-commerce and social media network based e-business models

Unit-1
Teaching Hours:9
Electronic Commerce Business Models and Concepts
 

Overview of E-Commerce, Unique features of E Commerce, Types, origins and growth of E Commerce, Electronic Commerce Business models, Partial Vs Pure E-Commerce, Benefits and Limitations of E-Commerce. Various Business Models of E-Commerce: B2C, B2B, C2B, C2C, etc., E-Commerce Business Strategies & Business Model Disruption, Revenue models of E-Commerce.

Unit-1
Teaching Hours:9
Electronic Commerce Business Models and Concepts
 

Overview of E-Commerce, Unique features of E Commerce, Types, origins and growth of E Commerce, Electronic Commerce Business models, Partial Vs Pure E-Commerce, Benefits and Limitations of E-Commerce. Various Business Models of E-Commerce: B2C, B2B, C2B, C2C, etc., E-Commerce Business Strategies & Business Model Disruption, Revenue models of E-Commerce.

Unit-1
Teaching Hours:9
Electronic Commerce Business Models and Concepts
 

Overview of E-Commerce, Unique features of E Commerce, Types, origins and growth of E Commerce, Electronic Commerce Business models, Partial Vs Pure E-Commerce, Benefits and Limitations of E-Commerce. Various Business Models of E-Commerce: B2C, B2B, C2B, C2C, etc., E-Commerce Business Strategies & Business Model Disruption, Revenue models of E-Commerce.

Unit-2
Teaching Hours:4
Technology Infrastructure & Security
 

Infrastructural requirements, E-commerce and internet, Trends in E-Commerce Infrastructure, Cloud based e-business. E-Commerce Security Systems, The Underground Economy Marketplace

Unit-2
Teaching Hours:4
Technology Infrastructure & Security
 

Infrastructural requirements, E-commerce and internet, Trends in E-Commerce Infrastructure, Cloud based e-business. E-Commerce Security Systems, The Underground Economy Marketplace

Unit-2
Teaching Hours:4
Technology Infrastructure & Security
 

Infrastructural requirements, E-commerce and internet, Trends in E-Commerce Infrastructure, Cloud based e-business. E-Commerce Security Systems, The Underground Economy Marketplace

Unit-3
Teaching Hours:8
Building an E-Commerce Presence & E-Commerce in action
 

Systematic approach to building an EC web site, Choosing Software, tools, hardware for EC, Search engine marketing (SEM) and Search engine optimization (SEO).

 

Online Retailing, E-SCM, collaborative commerce, online services (Financial services, travel & online career services), Online Media, Games, E-Learning, E-Governance.

Unit-3
Teaching Hours:8
Building an E-Commerce Presence & E-Commerce in action
 

Systematic approach to building an EC web site, Choosing Software, tools, hardware for EC, Search engine marketing (SEM) and Search engine optimization (SEO).

 

Online Retailing, E-SCM, collaborative commerce, online services (Financial services, travel & online career services), Online Media, Games, E-Learning, E-Governance.

Unit-3
Teaching Hours:8
Building an E-Commerce Presence & E-Commerce in action
 

Systematic approach to building an EC web site, Choosing Software, tools, hardware for EC, Search engine marketing (SEM) and Search engine optimization (SEO).

 

Online Retailing, E-SCM, collaborative commerce, online services (Financial services, travel & online career services), Online Media, Games, E-Learning, E-Governance.

Unit-4
Teaching Hours:4
Introduction Mobile Technologies and M Commerce
 

Planning and Building a Mobile Presence – Infrastructure of M–Commerce – Types of Mobile Commerce Services – Technologies of Wireless Business – Benefits and Limitations, Support, Mobile Marketing & Advertisement, Non– Internet Applications in M–Commerce – Wireless/Wired Commerce Comparisons.

Unit-4
Teaching Hours:4
Introduction Mobile Technologies and M Commerce
 

Planning and Building a Mobile Presence – Infrastructure of M–Commerce – Types of Mobile Commerce Services – Technologies of Wireless Business – Benefits and Limitations, Support, Mobile Marketing & Advertisement, Non– Internet Applications in M–Commerce – Wireless/Wired Commerce Comparisons.

Unit-4
Teaching Hours:4
Introduction Mobile Technologies and M Commerce
 

Planning and Building a Mobile Presence – Infrastructure of M–Commerce – Types of Mobile Commerce Services – Technologies of Wireless Business – Benefits and Limitations, Support, Mobile Marketing & Advertisement, Non– Internet Applications in M–Commerce – Wireless/Wired Commerce Comparisons.

Unit-5
Teaching Hours:5
Social Media and Networks based business models & Ethical and legal issues
 

Social media applications for E-Business, Social media analytics, Networks and Platform Based Business Models

E-Commerce and ethics, Privacy regulations and information rights - Indian and global perspectives.

 

                

Unit-5
Teaching Hours:5
Social Media and Networks based business models & Ethical and legal issues
 

Social media applications for E-Business, Social media analytics, Networks and Platform Based Business Models

E-Commerce and ethics, Privacy regulations and information rights - Indian and global perspectives.

 

                

Unit-5
Teaching Hours:5
Social Media and Networks based business models & Ethical and legal issues
 

Social media applications for E-Business, Social media analytics, Networks and Platform Based Business Models

E-Commerce and ethics, Privacy regulations and information rights - Indian and global perspectives.

 

                

Text Books And Reference Books:

Laudon, Kenneth. C., &Traver, Carol. Guercio.E-commerce- business. technology society (13thed.) India: Pearson Education.

Essential Reading / Recommended Reading

1.        P T Joseph S J, E-Commerce: An Indian Perspective. Fourth Edn,India: Prentice -Hall of India Pvt. Ltd. Publications.

2.        Schneider Gary P., Electronic Commerce. Fifth Edn, USA: Thomson - Course Technology Publications.

3.        Bhasker Bharat, Electronic Commerce Framework. Technologies and Applications. Third Edition, India: Tata McGraw Hill Co. Ltd. Publications.

4.        Schneir Bruce and Ferguson Neils.,Practical Cryptography.  Wiley- Dreamtech India Private Ltd. Publications.

5.        Awad Elias M., “Electronic Commerce”, From Vision to Fulfillment.  PHI Publications.

6.        Rayport Jeffrey F and Jawoski Bernard J., Introduction to E-Commerce.

Kalakota Ravi B and Whinston Andrew B., Latest, Frontiers of Electronic Commerce.   USA: Addison Wesley Publications.

Evaluation Pattern

*

MBA662S - BUSINESS LAW (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a cross functional elective course offered in the sixth trimester to students across all specializations. This course emphasizes the importance of law and various enactments relating to business. It also enables a student to have good knowledge in the Commercial, Corporate, and Information Technology, IPR Law and Security Legislations for entrepreneurs and managers which is very essential.

Course Objectives: Business Laws in the Real Time business environment is very important for the students across all specializations. The objective of this course is to understand the Legal Aspects of the Business which are important for them as Prospective Business Entrepreneurs’ and Managers. To identify laws and their uses in decision making for managers along with drafting contracts and agreements. 

Learning Outcome

CLO1: Understand Business Legal regime and its modus operandi.

CLO2: Interpret the various enactments and its impact on business.

CLO3: Assess the impact of the current applicable laws on the various business entities

CLO4: Enable to draft and examine various types of contracts.

Unit-1
Teaching Hours:6
Unit I Law of Contracts
 

 

Unit I   Law of Contracts                                                                                             6 Hours 

 

Proposal, Promise, Agreement & Contract, Essential elements of a valid Contract, Classification of Contract, Legal Rules of Offer and Acceptance, Communication of Offer and Acceptance when complete, Consideration, exceptions for Consideration, Capacity to Contract, Free Consent, Legality of Object, Void agreements, Performance of a Contract, Discharge of a Contract, Remedies for breach of Contract. 

 

Unit-1
Teaching Hours:6
Unit I Law of Contracts
 

 

Unit I   Law of Contracts                                                                                             6 Hours 

 

Proposal, Promise, Agreement & Contract, Essential elements of a valid Contract, Classification of Contract, Legal Rules of Offer and Acceptance, Communication of Offer and Acceptance when complete, Consideration, exceptions for Consideration, Capacity to Contract, Free Consent, Legality of Object, Void agreements, Performance of a Contract, Discharge of a Contract, Remedies for breach of Contract. 

 

Unit-1
Teaching Hours:6
Unit I Law of Contracts
 

 

Unit I   Law of Contracts                                                                                             6 Hours 

 

Proposal, Promise, Agreement & Contract, Essential elements of a valid Contract, Classification of Contract, Legal Rules of Offer and Acceptance, Communication of Offer and Acceptance when complete, Consideration, exceptions for Consideration, Capacity to Contract, Free Consent, Legality of Object, Void agreements, Performance of a Contract, Discharge of a Contract, Remedies for breach of Contract. 

 

Unit-1
Teaching Hours:6
Unit I Law of Contracts
 

 

Unit I   Law of Contracts                                                                                             6 Hours 

 

Proposal, Promise, Agreement & Contract, Essential elements of a valid Contract, Classification of Contract, Legal Rules of Offer and Acceptance, Communication of Offer and Acceptance when complete, Consideration, exceptions for Consideration, Capacity to Contract, Free Consent, Legality of Object, Void agreements, Performance of a Contract, Discharge of a Contract, Remedies for breach of Contract. 

 

Unit-2
Teaching Hours:6
Unit II Sales of Goods Act
 

Unit II Sales of Goods Act                                                                                           6 Hours 

Law of Sales of Goods, formation of the contract of sale, Sale and agreement to sale, Condition and Warranty, when condition to be treated a warranty, Caveat emptor, Transfer of property, Passing of property, Sale by non-owners - exceptions, Performance of the contract of sale, Right of unpaid seller.

 

 

 

Unit-2
Teaching Hours:6
Unit II Sales of Goods Act
 

Unit II Sales of Goods Act                                                                                           6 Hours 

Law of Sales of Goods, formation of the contract of sale, Sale and agreement to sale, Condition and Warranty, when condition to be treated a warranty, Caveat emptor, Transfer of property, Passing of property, Sale by non-owners - exceptions, Performance of the contract of sale, Right of unpaid seller.

 

 

 

Unit-2
Teaching Hours:6
Unit II Sales of Goods Act
 

Unit II Sales of Goods Act                                                                                           6 Hours 

Law of Sales of Goods, formation of the contract of sale, Sale and agreement to sale, Condition and Warranty, when condition to be treated a warranty, Caveat emptor, Transfer of property, Passing of property, Sale by non-owners - exceptions, Performance of the contract of sale, Right of unpaid seller.

 

 

 

Unit-2
Teaching Hours:6
Unit II Sales of Goods Act
 

Unit II Sales of Goods Act                                                                                           6 Hours 

Law of Sales of Goods, formation of the contract of sale, Sale and agreement to sale, Condition and Warranty, when condition to be treated a warranty, Caveat emptor, Transfer of property, Passing of property, Sale by non-owners - exceptions, Performance of the contract of sale, Right of unpaid seller.

 

 

 

Unit-3
Teaching Hours:6
Unit III Negotiable instruments Act & Consumer Protection Act
 

Unit III Negotiable instruments Act & Consumer Protection Act                               6 Hours 

Negotiable instruments Act,

Notes, Bills and Cheques, Dishonour of a Negotiable Instrument, Discharge of a Negotiable Instrument, Hundis.

Consumer Protection Act -  

Objects of the Act, Complainant, Complaint, Consumer, Consumer Disputes redressal agencies – Composition and Jurisdiction of District Forum, State Commission, National Commission.

Unit-3
Teaching Hours:6
Unit III Negotiable instruments Act & Consumer Protection Act
 

Unit III Negotiable instruments Act & Consumer Protection Act                               6 Hours 

Negotiable instruments Act,

Notes, Bills and Cheques, Dishonour of a Negotiable Instrument, Discharge of a Negotiable Instrument, Hundis.

Consumer Protection Act -  

Objects of the Act, Complainant, Complaint, Consumer, Consumer Disputes redressal agencies – Composition and Jurisdiction of District Forum, State Commission, National Commission.

Unit-3
Teaching Hours:6
Unit III Negotiable instruments Act & Consumer Protection Act
 

Unit III Negotiable instruments Act & Consumer Protection Act                               6 Hours 

Negotiable instruments Act,

Notes, Bills and Cheques, Dishonour of a Negotiable Instrument, Discharge of a Negotiable Instrument, Hundis.

Consumer Protection Act -  

Objects of the Act, Complainant, Complaint, Consumer, Consumer Disputes redressal agencies – Composition and Jurisdiction of District Forum, State Commission, National Commission.

Unit-3
Teaching Hours:6
Unit III Negotiable instruments Act & Consumer Protection Act
 

Unit III Negotiable instruments Act & Consumer Protection Act                               6 Hours 

Negotiable instruments Act,

Notes, Bills and Cheques, Dishonour of a Negotiable Instrument, Discharge of a Negotiable Instrument, Hundis.

Consumer Protection Act -  

Objects of the Act, Complainant, Complaint, Consumer, Consumer Disputes redressal agencies – Composition and Jurisdiction of District Forum, State Commission, National Commission.

Unit-4
Teaching Hours:6
Unit IV Intellectual Property Rights
 

 

Unit IV Intellectual Property Rights                                                                            6 Hours 

 

Patent-Meaning Essential ingredients of Patent, Objects of Patent Law, Term of Patent, Patentable Invention, Inventions not patentable, Patent Addition, Infringement of Patent.

 

Designs- Meaning, Objects, Meaning of Design, Essential ingredients of Designs, Copyright in the Design, Restoration of lapsed Design, Cancellation of Copyright in the Designs.

 

Trade Marks- Meaning, Objects, Attributes of a good trademark, Term of Trademark, Marks not registrable, Infringement

 

Copyright- Meaning, Object, Qualification for Copyright Subsistence, Rights of the owner of the work, Term of Copyright, Infringement.

 

Geographical Indications- Meaning, Registration of particular goods and area, Prohibition of registration of certain geographical indications., Advantages of Registration, Infringement.

 

 

 

Unit-4
Teaching Hours:6
Unit IV Intellectual Property Rights
 

 

Unit IV Intellectual Property Rights                                                                            6 Hours 

 

Patent-Meaning Essential ingredients of Patent, Objects of Patent Law, Term of Patent, Patentable Invention, Inventions not patentable, Patent Addition, Infringement of Patent.

 

Designs- Meaning, Objects, Meaning of Design, Essential ingredients of Designs, Copyright in the Design, Restoration of lapsed Design, Cancellation of Copyright in the Designs.

 

Trade Marks- Meaning, Objects, Attributes of a good trademark, Term of Trademark, Marks not registrable, Infringement

 

Copyright- Meaning, Object, Qualification for Copyright Subsistence, Rights of the owner of the work, Term of Copyright, Infringement.

 

Geographical Indications- Meaning, Registration of particular goods and area, Prohibition of registration of certain geographical indications., Advantages of Registration, Infringement.

 

 

 

Unit-4
Teaching Hours:6
Unit IV Intellectual Property Rights
 

 

Unit IV Intellectual Property Rights                                                                            6 Hours 

 

Patent-Meaning Essential ingredients of Patent, Objects of Patent Law, Term of Patent, Patentable Invention, Inventions not patentable, Patent Addition, Infringement of Patent.

 

Designs- Meaning, Objects, Meaning of Design, Essential ingredients of Designs, Copyright in the Design, Restoration of lapsed Design, Cancellation of Copyright in the Designs.

 

Trade Marks- Meaning, Objects, Attributes of a good trademark, Term of Trademark, Marks not registrable, Infringement

 

Copyright- Meaning, Object, Qualification for Copyright Subsistence, Rights of the owner of the work, Term of Copyright, Infringement.

 

Geographical Indications- Meaning, Registration of particular goods and area, Prohibition of registration of certain geographical indications., Advantages of Registration, Infringement.

 

 

 

Unit-4
Teaching Hours:6
Unit IV Intellectual Property Rights
 

 

Unit IV Intellectual Property Rights                                                                            6 Hours 

 

Patent-Meaning Essential ingredients of Patent, Objects of Patent Law, Term of Patent, Patentable Invention, Inventions not patentable, Patent Addition, Infringement of Patent.

 

Designs- Meaning, Objects, Meaning of Design, Essential ingredients of Designs, Copyright in the Design, Restoration of lapsed Design, Cancellation of Copyright in the Designs.

 

Trade Marks- Meaning, Objects, Attributes of a good trademark, Term of Trademark, Marks not registrable, Infringement

 

Copyright- Meaning, Object, Qualification for Copyright Subsistence, Rights of the owner of the work, Term of Copyright, Infringement.

 

Geographical Indications- Meaning, Registration of particular goods and area, Prohibition of registration of certain geographical indications., Advantages of Registration, Infringement.

 

 

 

Unit-5
Teaching Hours:6
Unit V The Companies Act
 

Unit V   The Companies Act                                                                                        6 Hours 

Characteristics of company, Kinds of company, Incorporation, Memorandum of Association, Articles of Association, Prospectus, Share Capital, Shares, Debentures, Winding Up

Unit-5
Teaching Hours:6
Unit V The Companies Act
 

Unit V   The Companies Act                                                                                        6 Hours 

Characteristics of company, Kinds of company, Incorporation, Memorandum of Association, Articles of Association, Prospectus, Share Capital, Shares, Debentures, Winding Up

Unit-5
Teaching Hours:6
Unit V The Companies Act
 

Unit V   The Companies Act                                                                                        6 Hours 

Characteristics of company, Kinds of company, Incorporation, Memorandum of Association, Articles of Association, Prospectus, Share Capital, Shares, Debentures, Winding Up

Unit-5
Teaching Hours:6
Unit V The Companies Act
 

Unit V   The Companies Act                                                                                        6 Hours 

Characteristics of company, Kinds of company, Incorporation, Memorandum of Association, Articles of Association, Prospectus, Share Capital, Shares, Debentures, Winding Up

Text Books And Reference Books:

Kumar Ravinder. (2018). Legal aspects of business (4th Edition.). New Delhi: Cengage Learning 

Essential Reading / Recommended Reading

1         Albuquerque Daniel, Legal Aspects of Business(2nd Edition, Oxford University Press, 2015

2         Saravanavel and Sumathi, Business Law for Management, (5thEdition), 2017, Bombay, Himalaya Publishing House

Jabwala, N.H. (2017).The law of contracts (33rd Edition), Bombay: C, Jamunadas & Co Publications

Evaluation Pattern

*

MBA663S - STRATEGIC THINKING AND DECISION MAKING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit generic elective course offered in the sixth trimester. This course explores advanced topics in strategic thinking, analysis and decision making. The course expects participants to be inclined towards corporate strategy and strategy consulting. The course will be offered on case-study mode where all the topics will have corresponding case studies that the participants will be expected to analyze, solve, and discuss in the class. The students should have a good understanding of contents of the course- strategic management offered in the fourth trimester as a pre-requite to choosing this elective course.

Learning Outcome

CO1: Present caselets and explore different schools of thought in strategy.

CO2: Case based discussions on choice of appropriate framework.

CO3: Explore different strategies for innovation for business growth.

CO4: Use game theory modelling to evaluate choices and risks of different business models.

CO5: Discussions and role plays of functional perspectives in strategic decision making.

Unit-1
Teaching Hours:6
Strategic perspectives and analysis
 

Sustainable advantage, competitive advantage, resource-based view and core competence, dynamic capabilities, strategic market analysis, dynamic competition analysis, strategic finance.

Unit-1
Teaching Hours:6
Strategic perspectives and analysis
 

Sustainable advantage, competitive advantage, resource-based view and core competence, dynamic capabilities, strategic market analysis, dynamic competition analysis, strategic finance.

Unit-2
Teaching Hours:6
Corporate strategy
 

Strategic intent, parenting advantage, leadership and succession planning, mergers and acquisitions, balanced score card, co-opetition, corporate communications and crisis management.

Unit-2
Teaching Hours:6
Corporate strategy
 

Strategic intent, parenting advantage, leadership and succession planning, mergers and acquisitions, balanced score card, co-opetition, corporate communications and crisis management.

Unit-3
Teaching Hours:6
Strategic innovation and change
 

Disruptive technologies and innovation, SMAC and AMPS, holocracy and organization structure, new age business models and opportunities, long tail and new games.

Unit-3
Teaching Hours:6
Strategic innovation and change
 

Disruptive technologies and innovation, SMAC and AMPS, holocracy and organization structure, new age business models and opportunities, long tail and new games.

Unit-4
Teaching Hours:6
Design thinking capability for VUCA
 

VUCA: challenges and impact, design thinking – structure and process, defining wicked problems, ideation, design for market.

Unit-4
Teaching Hours:6
Design thinking capability for VUCA
 

VUCA: challenges and impact, design thinking – structure and process, defining wicked problems, ideation, design for market.

Unit-5
Teaching Hours:6
Game theory and strategic thinking
 

Why game theory; Introducing strategic games – dominated strategies, dominant strategies, focal points, coordination failures, Nash equilibrium, prisoner’s dilemma; Changing the game – credible threats, the ultimatum game, the strategy of limiting options, the Braess paradox, market unraveling, the leader’s dilemma.

Unit-5
Teaching Hours:6
Game theory and strategic thinking
 

Why game theory; Introducing strategic games – dominated strategies, dominant strategies, focal points, coordination failures, Nash equilibrium, prisoner’s dilemma; Changing the game – credible threats, the ultimatum game, the strategy of limiting options, the Braess paradox, market unraveling, the leader’s dilemma.

Text Books And Reference Books:

HBR’s Must-Reads on Strategy (2011), HBR Press.

Essential Reading / Recommended Reading

Johnson et al. (2020) Exploring strategy: text and cases. 12 th edition, Pearson Publications

Allan Afuah (2009). Strategic Innovation: New Game Strategies for Competitive Advantage, 1 st edition, Routledge Publications

Presh Talwalkar (2014), The Joy of Game Theory: An introduction to strategic thinking.

Roger Martin (2009), The Design of Business, HBR Press

Evaluation Pattern

As per course plan

MBA681 - MASTER THESIS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:150
Credits:3

Course Objectives/Course Description

 

Course Description
Master Thesis is an optional three credit research based course that is done by students during their 5th and 6th trimesters.  The course is open to all MBA students.  A guide is allocated to every student to
advise and guide him/her in conducting literature review, formulating the research problem, collection of data, analysis and preparation of report.

Course Objective

This course attempts to enable the student to identify and formulate relevant research questions, to get
them trained in report writing and to prepare them for a consulting career.

Learning Outcome

CLO1: To enable the student to identify and formulate relevant research questions by integrating knowledge from different sources.

CLO2: To help the students to get trained in report making which focuses on problem solving based on empirical evidence and data visualization techniques.

CLO3: To prepare the student for a consulting career.

Unit-1
Teaching Hours:30
Master Thesis
 

Review of Literature
The literature used should support the researcher’s arguments relating to his/her research question and
aim and objectives of the study. It should uphold methodology. The literature review should be
comprehensive and up-to-date. All the papers referred for literature review have to be properly referred
strictly following the APA guidelines.

Methodology
The research methodology has to be predominantly survey based research and primary data. The use of secondary data will be encouraged only if valid justifications are provided. The methodology should include data collection methods, type of data, tools used, pilot study details, method of analysis.

Analysis
Analysis should be done using SPSS/ Excel or any other tool appropriate for the study. Qualitative
research alone should not be encouraged. However, a mixed methodology approach (qualitative study
along with a quantitative study) is acceptable. Presentation and analysis of qualitative data and
quantitative data have to be done as appropriate.

Discussion
While discussing the results, they should be linked to the literature review. It should be discussed how
similar/ different is the study result with reference to literature review and what could be the reasons for such similarity/difference. The implications of the study should be discussed at two levels- academic implications and industry implications.

Reporting
The thesis should be of minimum 70 pages (20000 words) and maximum 100 pages (25000
words).Theses should be printed only on one side of the paper. APA formatting style should strictly be followed for referencing. The reporting (formatting, styling, structure of report) should be in adherence to the APA (6 th ed.).

Assessment focus and evaluation
Assessment and evaluation of the master thesis will be based on the parameters as discussed in detail
below. The marks for master thesis is split over 5th and 6th trimester. The final evaluation comprises of 25 marks by research guide in the 5th trimester and the average of external evaluation and internal
evaluation (125 marks) in the 5th & 6th trimester.

 

Bibliography
1. American Psychological Association. (2009). Publication manual of the American Psychological
Association (6th ed.). Washington, DC.
2. Chawla, D. (2011). Research Methodology Concepts and Cases. New Delhi: Vikas Publications.
3. Cooper, D., & Schindler, P. (2009). Business research methods (4th ed.). New Delhi: Tata

McGraw Hill Publication

Unit-1
Teaching Hours:30
Master Thesis
 

Review of Literature
The literature used should support the researcher’s arguments relating to his/her research question and
aim and objectives of the study. It should uphold methodology. The literature review should be
comprehensive and up-to-date. All the papers referred for literature review have to be properly referred
strictly following the APA guidelines.

Methodology
The research methodology has to be predominantly survey based research and primary data. The use of secondary data will be encouraged only if valid justifications are provided. The methodology should include data collection methods, type of data, tools used, pilot study details, method of analysis.

Analysis
Analysis should be done using SPSS/ Excel or any other tool appropriate for the study. Qualitative
research alone should not be encouraged. However, a mixed methodology approach (qualitative study
along with a quantitative study) is acceptable. Presentation and analysis of qualitative data and
quantitative data have to be done as appropriate.

Discussion
While discussing the results, they should be linked to the literature review. It should be discussed how
similar/ different is the study result with reference to literature review and what could be the reasons for such similarity/difference. The implications of the study should be discussed at two levels- academic implications and industry implications.

Reporting
The thesis should be of minimum 70 pages (20000 words) and maximum 100 pages (25000
words).Theses should be printed only on one side of the paper. APA formatting style should strictly be followed for referencing. The reporting (formatting, styling, structure of report) should be in adherence to the APA (6 th ed.).

Assessment focus and evaluation
Assessment and evaluation of the master thesis will be based on the parameters as discussed in detail
below. The marks for master thesis is split over 5th and 6th trimester. The final evaluation comprises of 25 marks by research guide in the 5th trimester and the average of external evaluation and internal
evaluation (125 marks) in the 5th & 6th trimester.

 

Bibliography
1. American Psychological Association. (2009). Publication manual of the American Psychological
Association (6th ed.). Washington, DC.
2. Chawla, D. (2011). Research Methodology Concepts and Cases. New Delhi: Vikas Publications.
3. Cooper, D., & Schindler, P. (2009). Business research methods (4th ed.). New Delhi: Tata

McGraw Hill Publication

Unit-1
Teaching Hours:30
Master Thesis
 

Review of Literature
The literature used should support the researcher’s arguments relating to his/her research question and
aim and objectives of the study. It should uphold methodology. The literature review should be
comprehensive and up-to-date. All the papers referred for literature review have to be properly referred
strictly following the APA guidelines.

Methodology
The research methodology has to be predominantly survey based research and primary data. The use of secondary data will be encouraged only if valid justifications are provided. The methodology should include data collection methods, type of data, tools used, pilot study details, method of analysis.

Analysis
Analysis should be done using SPSS/ Excel or any other tool appropriate for the study. Qualitative
research alone should not be encouraged. However, a mixed methodology approach (qualitative study
along with a quantitative study) is acceptable. Presentation and analysis of qualitative data and
quantitative data have to be done as appropriate.

Discussion
While discussing the results, they should be linked to the literature review. It should be discussed how
similar/ different is the study result with reference to literature review and what could be the reasons for such similarity/difference. The implications of the study should be discussed at two levels- academic implications and industry implications.

Reporting
The thesis should be of minimum 70 pages (20000 words) and maximum 100 pages (25000
words).Theses should be printed only on one side of the paper. APA formatting style should strictly be followed for referencing. The reporting (formatting, styling, structure of report) should be in adherence to the APA (6 th ed.).

Assessment focus and evaluation
Assessment and evaluation of the master thesis will be based on the parameters as discussed in detail
below. The marks for master thesis is split over 5th and 6th trimester. The final evaluation comprises of 25 marks by research guide in the 5th trimester and the average of external evaluation and internal
evaluation (125 marks) in the 5th & 6th trimester.

 

Bibliography
1. American Psychological Association. (2009). Publication manual of the American Psychological
Association (6th ed.). Washington, DC.
2. Chawla, D. (2011). Research Methodology Concepts and Cases. New Delhi: Vikas Publications.
3. Cooper, D., & Schindler, P. (2009). Business research methods (4th ed.). New Delhi: Tata

McGraw Hill Publication

Unit-1
Teaching Hours:30
Master Thesis
 

Review of Literature
The literature used should support the researcher’s arguments relating to his/her research question and
aim and objectives of the study. It should uphold methodology. The literature review should be
comprehensive and up-to-date. All the papers referred for literature review have to be properly referred
strictly following the APA guidelines.

Methodology
The research methodology has to be predominantly survey based research and primary data. The use of secondary data will be encouraged only if valid justifications are provided. The methodology should include data collection methods, type of data, tools used, pilot study details, method of analysis.

Analysis
Analysis should be done using SPSS/ Excel or any other tool appropriate for the study. Qualitative
research alone should not be encouraged. However, a mixed methodology approach (qualitative study
along with a quantitative study) is acceptable. Presentation and analysis of qualitative data and
quantitative data have to be done as appropriate.

Discussion
While discussing the results, they should be linked to the literature review. It should be discussed how
similar/ different is the study result with reference to literature review and what could be the reasons for such similarity/difference. The implications of the study should be discussed at two levels- academic implications and industry implications.

Reporting
The thesis should be of minimum 70 pages (20000 words) and maximum 100 pages (25000
words).Theses should be printed only on one side of the paper. APA formatting style should strictly be followed for referencing. The reporting (formatting, styling, structure of report) should be in adherence to the APA (6 th ed.).

Assessment focus and evaluation
Assessment and evaluation of the master thesis will be based on the parameters as discussed in detail
below. The marks for master thesis is split over 5th and 6th trimester. The final evaluation comprises of 25 marks by research guide in the 5th trimester and the average of external evaluation and internal
evaluation (125 marks) in the 5th & 6th trimester.

 

Bibliography
1. American Psychological Association. (2009). Publication manual of the American Psychological
Association (6th ed.). Washington, DC.
2. Chawla, D. (2011). Research Methodology Concepts and Cases. New Delhi: Vikas Publications.
3. Cooper, D., & Schindler, P. (2009). Business research methods (4th ed.). New Delhi: Tata

McGraw Hill Publication

Unit-1
Teaching Hours:30
Master Thesis
 

Review of Literature
The literature used should support the researcher’s arguments relating to his/her research question and
aim and objectives of the study. It should uphold methodology. The literature review should be
comprehensive and up-to-date. All the papers referred for literature review have to be properly referred
strictly following the APA guidelines.

Methodology
The research methodology has to be predominantly survey based research and primary data. The use of secondary data will be encouraged only if valid justifications are provided. The methodology should include data collection methods, type of data, tools used, pilot study details, method of analysis.

Analysis
Analysis should be done using SPSS/ Excel or any other tool appropriate for the study. Qualitative
research alone should not be encouraged. However, a mixed methodology approach (qualitative study
along with a quantitative study) is acceptable. Presentation and analysis of qualitative data and
quantitative data have to be done as appropriate.

Discussion
While discussing the results, they should be linked to the literature review. It should be discussed how
similar/ different is the study result with reference to literature review and what could be the reasons for such similarity/difference. The implications of the study should be discussed at two levels- academic implications and industry implications.

Reporting
The thesis should be of minimum 70 pages (20000 words) and maximum 100 pages (25000
words).Theses should be printed only on one side of the paper. APA formatting style should strictly be followed for referencing. The reporting (formatting, styling, structure of report) should be in adherence to the APA (6 th ed.).

Assessment focus and evaluation
Assessment and evaluation of the master thesis will be based on the parameters as discussed in detail
below. The marks for master thesis is split over 5th and 6th trimester. The final evaluation comprises of 25 marks by research guide in the 5th trimester and the average of external evaluation and internal
evaluation (125 marks) in the 5th & 6th trimester.

 

Bibliography
1. American Psychological Association. (2009). Publication manual of the American Psychological
Association (6th ed.). Washington, DC.
2. Chawla, D. (2011). Research Methodology Concepts and Cases. New Delhi: Vikas Publications.
3. Cooper, D., & Schindler, P. (2009). Business research methods (4th ed.). New Delhi: Tata

McGraw Hill Publication

Unit-1
Teaching Hours:30
Master Thesis
 

Review of Literature
The literature used should support the researcher’s arguments relating to his/her research question and
aim and objectives of the study. It should uphold methodology. The literature review should be
comprehensive and up-to-date. All the papers referred for literature review have to be properly referred
strictly following the APA guidelines.

Methodology
The research methodology has to be predominantly survey based research and primary data. The use of secondary data will be encouraged only if valid justifications are provided. The methodology should include data collection methods, type of data, tools used, pilot study details, method of analysis.

Analysis
Analysis should be done using SPSS/ Excel or any other tool appropriate for the study. Qualitative
research alone should not be encouraged. However, a mixed methodology approach (qualitative study
along with a quantitative study) is acceptable. Presentation and analysis of qualitative data and
quantitative data have to be done as appropriate.

Discussion
While discussing the results, they should be linked to the literature review. It should be discussed how
similar/ different is the study result with reference to literature review and what could be the reasons for such similarity/difference. The implications of the study should be discussed at two levels- academic implications and industry implications.

Reporting
The thesis should be of minimum 70 pages (20000 words) and maximum 100 pages (25000
words).Theses should be printed only on one side of the paper. APA formatting style should strictly be followed for referencing. The reporting (formatting, styling, structure of report) should be in adherence to the APA (6 th ed.).

Assessment focus and evaluation
Assessment and evaluation of the master thesis will be based on the parameters as discussed in detail
below. The marks for master thesis is split over 5th and 6th trimester. The final evaluation comprises of 25 marks by research guide in the 5th trimester and the average of external evaluation and internal
evaluation (125 marks) in the 5th & 6th trimester.

 

Bibliography
1. American Psychological Association. (2009). Publication manual of the American Psychological
Association (6th ed.). Washington, DC.
2. Chawla, D. (2011). Research Methodology Concepts and Cases. New Delhi: Vikas Publications.
3. Cooper, D., & Schindler, P. (2009). Business research methods (4th ed.). New Delhi: Tata

McGraw Hill Publication

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

1. American Psychological Association. (2009). Publication manual of the American Psychological

Association (6th ed.). Washington, DC.

2. Chawla, D. (2011). Research Methodology Concepts and Cases. New Delhi: Vikas Publications.

3. Cooper, D., & Schindler, P. (2009). Business research methods (4th ed.). New Delhi: Tata

 

McGraw Hill Publication

 

Evaluation Pattern

same as in course pack

MBA682 - INDUSTRY PRACTICUM (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:150
Credits:3

Course Objectives/Course Description

 

Course Description

The Institute of Management, Christ University (IoM CU) proposes to introduce Industry Practicum as an alternative to Dissertation project for students and this is to be completed in the sixth trimester. It gives students real life experience and exposure to industrial environment. Having almost learnt and imbibed the knowledge in a specific specialization area, students can now look into the practical aspects and see how best the concepts can be put into practice.

Course Objective

The objective of this course is to provide industry exposure and environment for students to enable them to learn practically. Students undergoing this course are expected to take up a project in the industry and accomplish the set objectives. This will facilitates students to apply the knowledge they have acquired in their specialization area.

Learning Outcome

CLO1: Acquire an understanding of business processes, business working environment and identification of problems or issues faced by the industry.

CLO2: Formulate and implement business solution for the problem identified and address the objectives set out for the practicum

CLO3: Familiarize innovation in business practices and learn the problem solving skills.

Unit-1
Teaching Hours:0
*
 

*

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

*

Evaluation Pattern

*

MBA683 - CAPSTONE PROJECT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:4
Max Marks:150
Credits:4

Course Objectives/Course Description

 

Course Description: The Business Analytics Capstone project is a three-credit course offered to Business Analytics Specialization students in their fifth and sixth trimesters.  A capstone project is a mode of experiential learning, carried out at the culmination of the program. It gives the students an opportunity to apply what they have learnt about how to make data-driven decisions to a real business challenge faced by various companies.

The students will have to choose a reputed organization and study a specific business problem associated with it. The specific role that the student will be playing in the organization and the scope of their work in the company will have to be finalized in consultation with the corporate mentor and with the approval of the academic mentor.

The students are required to submit a final report in the specific format detailing their learning in the organization in addition to appraising their academic mentor of the weekly progress.

Course Objectives:

On having completed this course, students will be able to:

  1. To identify the appropriate business problem
  2. To develop lit map from relevant literature review
  3. To analyze the business problem using CRISP DM framework
  4. To interpret the results

To propose business solutions for the problem

Learning Outcome

CLO1: Identify the appropriate business problem

CLO2: Develop lit map from relevant literature review

CLO3: Analyze the business problem using CRISP DM framework

CLO4: Interpret the results

CLO5: Propose business solutions for the problem

Unit-1
Teaching Hours:0
*
 

*

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

*

Evaluation Pattern

As per the course plan